fashion: constructed image

BA(hons) Photography (Contemporary Practice) 2012 Stage 1 Semester 2 Unit RPHC1004

TASK ONE In order to fully understand the complexities of the task undertaken by artists, we must deconstruct each individual element used to create the illusion. Camera control, lighting design and the nuance of performance all have to be carefully considered and understood. Atmosphere is a key element in creating emotive imagery. Research, analyse and deconstruct what you consider to be an iconic fashion image and give careful consideration to what makes it such. Your image may be historical or contemporary. You should take into account all the elements making up the narrative within this singular frame: the characterisation of the sitter or model, the garments & costume worn, the setting and context, the style of hair and make-up, the use and meaning of props and the lighting and photographic techniques employed. If your image is implicity commercial account for the influence and importance of the market place upon the above factors. Note your findings in your sketch book / journal and have a printed hard copy available for discussion when we next meet. Task deadline; Monday 30th January. Please print your image on an A4 sheet of paper and pin it on the wall before the meeting.

Photography: Corrine Day: British Vogue

Photography: Mario Testino

fashion: constructed image

BA(hons) Photography (Contemporary Practice) 2012 Stage 1 Semester 2 Unit RPHC1004

Photography (top left/bottom right): Philippe Halsman, David LaChapelle, Annie Leibovitz, Norman Parkinson, Annie Leibovitz, Guy Bourdin, Irving Penn

fashion: constructed image

BA(hons) Photography (Contemporary Practice) 2012 Stage 1 Semester 2 Unit RPHC1004

TASK TWO Characterisation is perhaps the key to great image making since it can wholly define the subject and context. Street casting and portraiture is as much cultural documentary as fashion reportage. We ask you to carry out a simple street casting and return with an image of a chosen character or model. This person may be known to you or a stranger encoutered in public. They may be conventionally beautiful or their appearance and character may rest out side of what the mainstream media my consider the norm. Whatever the reason for your choice, they must inspire you in some manner, whether by the the way they stand, dress or behave. In creating your image you must consider not only the characterisation, but also costume and context of the sitter. Be prepared to verbally account for your choice. In casting for a specific fashion shoot further practical considerations exist. Will the model move well or do they seem self- conscious or awkward? Can they inhabit the required role and take directions? Finally (and perhaps rather obviously) do they fit the clothes? Street casting has become widespread (and somewhat ubiquitous) online and in print. See the following websites for inspiration: http://facehunter.blogspot.com/ http://www.thesartorialist.com/ Note your experiences in your sketch book / journal and have a printed hard copy of your final casting image available for discussion when we next meet. Task deadline; Monday 30th January. Please print your image on an A4 sheet of paper and pin it on the wall before the meeting.

From; Go-Sees: Girls Knocking on My Door by Jergen Teller

From; Face Hunter by Yvan Rodic

fashion: constructed image

BA(hons) Photography (Contemporary Practice) 2012 Stage 1 Semester 2 Unit RPHC1004

TASK THREE You are asked to form a project teams of five / six members, giving careful consideration to individual skills sets within your group and the abilities each individual brings to the task. Your team will need a broad spectrum of skills from negotiation and organisation to practical construction and lighting. All team members should contribute to all aspects of the task however due to the complexities of the project we require you to assign lead role(s) to each member of your group: shoot co-ordinator lighting lead building lead budget controller props master casting lead camera master health & safety representative post-production lead Think carefully when assigning roles; play to the strengths within your team and consider how some tasks may overlap or conflict, especially during the shoot production. It will also be helpful if your team members share a similar taste in genres and styles. Task deadline; Monday 30th January. Please submit groups to JS

Photography: Julia Fullerton Batten, Teenage Stories, 2007