Seawoods Realty

Conceived as the largest and best planned Transit Oriented Development of India, L&T Seawoods is being built around the Metro rail junction, located at Navi Mumbai the twin city of India s financial capital, Mumbai. This Seawoods-Darave railway station is due to be ready in next three years. Additionally, it is easily accessed through virtually every mode of transport:   6 kms from the planned international airport Linked to Mumbai, India's financial capital, by road and suburban rail network, and proposed monorail   Located within the Mumbai-Thane-Pune knowledge corridor 25 kms from the Jawaharlal Nehru Port

L&T proposes to develop this project as a destination for urban shopping and entertainment catering to Navi Mumbai and Mumbai. This will be done by dedicating large spaces for entertainment; gaming sports activities and entertainment facilities for children. The company also proposes to create a differentiated shopping experience by creating various specialty malls like home interior and jewellery malls. L&T has already announced its intentions to float a Realty Equity fund to attract investments to such long term, highly profitable project ventures.

Business over 3.5 million sq ft Retail over 1.7 million sq ft  Flexible design for wide array of businesses  Best of department stores  Intelligent building management and security  Unique high-street experience  Wedding mall and gold souk systems  Interiors and home solutions mall  Easy access - Seawoods railway station, proximity t  Auto mall planned new international airport  Multiple opportunities for every business and investment Entertainment & Leisure - 500,000 sq ft Hospitality 500,000 sq ft  The latest in indoor sports & entertainment  Business hotel  Theme rides and multiple merchandizing  Serviced apartments opportunities  Large convention center  Recreation club

Transit-Oriented Development Today - TOD

Around the world, cities are rediscovering the power of mass transit to reshape neighborhoods. In Curitiba, Brazil, zoning has been aligned with the creation of bus rapid transit lines, ensuring TOD along the routes. The most intense land use, whether the buildings that house the most residents or the most jobs, are concentrated along bus rapid transit lines.
Current Project: CTS-Mxico is working with the Ministry of Urban Development and Housing and the

Mexico City Public Space Authority to introduce TOD and related concepts into the planning process throughout Mexico.
Commercial Santa Clara County, commercial space within mi of a station received capitalization

benefit of $4 more per square foot, or by more than 23% in relation to parcels further away from a station.
Cities that make extensive use of transit-oriented development include San Francisco, Portland (Oregon),

Dallas, Atlanta, and Washington, D.C. . Washington D.C.'s Metro system provides the nation's leading example of transit-oriented development. As of 2003 the Washington D.C. Metro system was collecting over $6 million a year in lease payments. Additionally, approximately 10 percent of total ridership

(roughly 90,000 daily riders) comes from the development of high-density residential and commercial projects in the vicinity of Metro stations. AECOM is one such firm that is working towards TOD.

TOD Driving Factors - Rapidly growing, mind-numbing traffic congestion nation-wide - Growing distaste for suburbia and fry-pit strip development - Growing desire for quality urban lifestyle - Growing desire for more walkable lifestyles away from traffic - Changes in family structures: more singles, empty-nesters, etc - Growing national support for Smart Growth TOD Design Components - Walkable design with pedestrian as the highest priority - Train station as prominent feature of town center - A regional node containing a mixture of uses in close proximity including office, residential,
retail, and civic uses

- High density, high-quality development within 10-minute walk circle surrounding train
station

- Collector support transit systems including trolleys, streetcars, light rail, and buses, etc - Designed to include the easy use of bicycles, scooters, and rollerblades as daily support
transportation systems

- Reduced and managed parking inside 10-minute walk circle around town center / train
station

TOD Benefits - Higher quality of life

- Better places to live, work, and play - Greater mobility with ease of moving around - Increased transit ridership - Reduced traffic congestion and driving - Healthier lifestyle with more walking, and less stress - Increased foot traffic and customers for area businesses - Greatly reduced pollution and environmental destruction - Reduced incentive to sprawl, increased incentive for compact development - Less expensive than building roads and sprawl - Enhanced ability to maintain economic competitiveness Lavasa @ Mudra
Collaterals prepared for promotion and to increase footfalls: Tourism campaigns (Summer Holidays, Mesmerizing Monsoon) incl. print, media, outdoor, radio, digital Tourism booklet, leaflets Lavasa Corporate AV and brochure Brochures and Hoardings of SPV s Future Cities Campaign print Ads Events like Rock n Hills, Lavasa Women s Drive, Lavasa Utsav, etc. LICC leaflet, brochure 247 brochure Discover City Ads Strip Ads on Live, Work, Learn and Play Logos for LFC, SPV s and Events (LWD, Rock n Hills, Utsav)

With an aim to meet the primary objective of increasing footfalls and induce tourists to Lavasa, the Summer Holidays Tourism Campaign garnered exceptional results being:

Launch of the package also saw editorial coverages in many local papers like Kesari , Pudhari and relevant media like Mid Day, HT and Afternoon

Number of footfalls showed a positive directionally trend with a 20% increase over the month of May 2011

Footfalls showed an increasing positive trend o 20 % increase over pre campaign month of April 2011 o 44% increase over month of March 2011

Social Media o 1392 views for the specially created Lavasa Holidays tab o Increase of over 800 fans through the contest o Conversations on key tourism sites like www.tripadvisor .com, www.forpune.com, etc.

Digital o Home page traffic : 31,865 o Holidays at Lavasa traffic : 12,633 o 74.5% new visits to Lavasa Website

Our Approach