APP MENU

CREATIVITI & INNOVATION CRATED BY: FLORES ESPINOSA VICENTE HERNANDEZ NIETO MARIO A. HERRERA VILLAMIL MAURICIO B. 8TM5
26 de mayo de 2011

CONTINUOUS INNOVATION Continuous innovation is required to survive in all businesses, beginning with your startup, and increasing in importance as your business matures. Technologists often insist that new things cant be invented on a schedule, but successful companies seem to be able to do it on a regular basis. In "app menu" are always thinking about what details can change to make the visit of our customers as comfortable as possible We automated the entrance so that the client knows exactly the time it took to assign table Implement new strategies based on the motivation for employees to do more with the same We create alliances with other companies so that our customers have unique benefits while consuming their food in our restaurant as the purchase of the pantry, car washing, babysitting and dry cleaning. Continuous improvement of our software by Apple inc.

Sustainable innovation is really the only sustainable competitive advantage. But innovation is hard, because people by nature resist change, and company cultures are most comfortable with status quo. Yet survival in todays world of rapid business change requires that you keep one step ahead of your competition. Innovation is what gives life to your business initially, and keeps it alive in the long term. Make sure your startup can spell it. COMMITMENT TO CREATIVITY AND INNOVATION

Creativity and innovation are two factors on whichmany comp anies rely on to achieve success, attracting customers with new products or features not found in the competition are the reason for a company to remain within the competence

In "App Menu" we have developed some points to keep in competition We know the world is changing and even more in the business world, so we are committed to innovation, being creative and proactive Break the schemes for improvement, giving a space for the suggestions of our employees as they are with those who contact clients, knowing their needs, their likes addition to the business processes, making them feel an important part of this. Our commitment to innovation is not stuck with it developed, continue to seek new technologies in fairs and expositions to which will assist our managers and other employees who will be responsible for suggesting new products that can be implemented in our restaurant seeking the participation of all parts of the company.

VALUES Values are the rules you must follow with in a company, we have established core values that we allow, among other beings things, working with harmony, creating a sense of belonging for the employees and customer loyalty

 Continuous improvement: we learn of the details, recognizing our fortresses and weaknesses for a base to continuous improvement Quality: we do things right the first time to reduce costs caused by errors Respect: It is a core value that leads to the courtesy, ability, acceptance and harmony concepts that handle inside the restaurant Responsibility: The events we enhance everyday life. Commitment: In the "app menu" every member of the organization is committed to the goals and values of the company Teamwork: all people inside the organization work in harmony combine their efforts to achieve compliance goals.

BENCHMARKING
Competitive Profile Matrix (MPC)

SPECI FIC WEIG HT

APP MENU

RESTAURANT E RIVASSALAMANCA WEIGH TED 4 SCO RE .60

TECHOFFEE

WEIGH TED Innovativ e product offerings Promotio n and .15 4

SCO RE .60

WEIGH TED 3

SCO RE .45

.05

.10

.15

.10

publicity Quality Lidership Prices Financial situation Sales Custome r loyalty Market participa tion Growth opportun ity .15 .10 .15 .10 .05 .10 .10 3 4 3 2 2 1 1 .45 .40 .45 .20 .10 .10 .10 4 3 2 3 3 2 3 .60 .30 .30 .30 .15 .20 .15 3 2 1 3 2 3 2 .45 .20 .15 .30 .10 .15 .10

.05

.15

.15

.10

TOTAL

2.65

2.90

2.10

In this matrix we see that in areas such as publicity, market participation and sales are below our principal competitor's Restaurant Rivas, this is because the restaurant already has spent years on the market and has created a certain prestige. Also shows that in places such as product innovation, quality and prices are well positioned and makes us be competitive. A comparison of TECHOFFEE we have an advantage in most of the points, in conclusion our competitive position is good but it should work more on our deficiencies. MEASUREMENTS

App Menu is constantly looking the development of new deploys which allow us not only to rise customers level but also to keep us on the edge of technology matter. Since this business main idea is based on the use of technology as a channel of direct communication between the customer and us, it is important to make that communication the most customized possible. Following this business plan is how App Menu keeps itself motivated to be improving with new ideas. Developed implement tools:

Choosing the menu trough electronic tablets.- This is by its own the main business concept; what were looking for is to show up with an original way to make social-relationships at a restaurant by creating a modern and minimalist environment. Contests.- There will be for technology-familiarized customers internal contests and tournaments of fancy games which will give all the participants the chance to compete and win prizes such as free meals, groups discounts, etc. Author-drinks bar area.- We will offer to our public an exclusive area where they could drink all kind of beverages, especially those which are innovative ones such as molecular, solidifications and foam typed drinks.

GRAPHIC REPRESENTATIONS OF IMPLEMENTS AND ITS RESULTS (annual)

One of our daily measurement tools will be The surveys These surveys will give us the feedback we need to get to know the likes, dislikes, tenders, etc clients and customers might request. This feedback will be represented on pie charts which will make clearer interpretations and future tendencies and projects.

Example:

ACTION TO DO OR DIE

Sell technologies at this point we have the opportunity to provide the best technology in our restaurant because we have the best software updates in addition to hardware environment to assist you. Products and services contributions us to give you a price we are quoting in some way all the products and services and offer our customers the opportunity to use our products to offer a premium on services and more personalized Goal in our company we always is stay ahead and seek constant improvement in all respects as so we can develop our market and our product to be always the best

 The attitudes of competition and exhibition are a characteristic of our staff and capabilities agreement to be surrounded by people with any situation and always improving the company internally as well as staff training. To promote within the company competitive actions referred to in the company will promote tournaments courses on performance improvement within the processes, in addition to promoting the improvement of personnel in positions to improve Within the organization are always looking for quality and streamline costs within the same but because no agreements within the same industry or companies that are specialized for a strong improvement in the company will find an example of a good cleaning company the place, etc. In our company always seeks to continually improve further is also looking to make alliances or partnerships with other companies to promote our products and create a new service and get more popularity to grow as a company, an example would be the act of creating books Tournament make an agreement with the libraries of Gandhi and why not give the records and collections for our customers.

Comments in the future In the company or rather in the restaurant have a vision about always being forward to market research to prepare for the changes that will take our segment, in addition to always set goals that are aligned with the mission and policies vision in addition to the philosophy of the place. We think that this project can have success and that the use of new technologies is always attractive to the consumer. Moreover, this concept is new in Mexico would have little

competition for it, only would need a good market research as well as the necessary publicity to let us know.