1Malaysia Concept

1Malaysia or One Malaysia (Malay: Satu Malaysia) is a Malaysian idea introduced by the sixth Malaysian Prime Minister, Najib Tun Razak on 5 April 2009. The main motto is People First; Performance Now (Rakyat Didahulukan, Pencapaian Diutamakan). 1Malaysia concept according to YAB Dato Sri Mohd Najib Tun Abdul Razak explanation: "We stand, we think and act as a Malaysia race. And we take actions based on the needs of all ethnic groups in our country; (Kita berdiri, kita berfikir dan bertindak sebagai bangsa Malaysia. Dan kita mengambil tindakantindakan berdasarkan kehendak semua kumpulan etnik dalam negara kita;). While 1Malaysia does not seek to do away with Article 153 of the Malaysian Constitution it does place a strong emphasis on protecting the rights and welfare of non-Malays. This means that 1Malaysia still doesn't provide an equal right for all citizens as per 1960s Malaysian Malaysia associated to Mr. Lee Kuan Yew which later then became the prime minister the Republic of Singapore. 1Malaysia concept is to harmonise citizens of the country regardless of race without changing its racial identity. Integration under 1Malaysia is different from assimilation concept where the identity of various races were wiped out and replaced by a common national identity. Instead 1Malaysia appreciate and respect principas of Federal Constitution and ethnic identity of various races in Malaysia, and consider it as an asset or an advantage that can be proud of. 1Malaysia stressed an acceptance attitude within multi-racial citizens society, where a race/ethnic accept the racial differences of others in order for all to live together by respecting each other as a citizen in one country.

For 1Malaysia to become not just a slogan for political efficacy, the concept of Malaysian Malaysia must be implemented. Without Malaysian Malaysia the concept of 1Malaysia will be meaningless and subject to ridicule. The election of President Barack Obama to the highest position in the United States of America portends that racial based politics will fail in the long run, and the sooner the better. In the case of Malaysia, a Malay based political party (as Malays are still the dominant race in this country) but espounding a truly Malaysian Malaysia political belief will have the support of all Malaysian voters.

Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razaks 1Malaysia concept in 2010, said Deputy Minister in the Prime Ministers Department T Murugiah.

Slogan
Year Theme 2009 Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now) 2010 Menjana Transformasi (Generating Transformation) Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, People 2011 Prosperous)

Ideology
1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.

Public policy
Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort.Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia people first, performance now." Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realising the 1Malaysia concept. Najib said that KPIs were implemented to ensure the peoples satisfaction...whether they are satisfied with our service, whether we have solved their problems. Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well. The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to

establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials. Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation. Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.

National campaign
The 1Malaysia concept is being promoted through a wide range of great activities. Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.[8] Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.

1Malaysia clinics
Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizens are charged RM15.[10]

1Malaysia email
It was announced that the RM50 million contract was awarded to a company called Tricubes Bhd to run the 1Malaysia e-mail project as part of the government's social networking project in which free email accounts would be given to the public to communicate with the government. There has been criticism by the public and the opposition Pakatan Rakyat on the sheer waste of money involved and that Tricubes previously was in financial difficulty. After the public outcry Najib had to backtrack stating that this was a private sector initiative and that acceptance of the email accounts was voluntary.[11][12][13] Protests has been organised against the project on Facebook and parodied on a website.[14][15]

1Malaysia grocery stores

In 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by the name Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail Transit(LRT)station in Kuala Lumpur. The franchise was aimed at allowing the low income group to obtain cheaper groceries and lightening their burden besides bringing Malaysians closer to the significance of 1 Malaysia.[16] Complaints have been made regarding the claims that the groceries sold in at KR1M were more expensive compared to those sold in hypermarkets around Malaysia.[17][18] There have been allegations of poor product quality in its product line, namely children's milk powder, fresh milk, condensed milk, sweetened condensed creamer, oyster sauce, fruit jam, canned chicken curry, mango cordial, ghee compounds, peanuts, creamy peanut butter, Crunchy peanut butter, crispy peanut butter and fish tinned sardines in tomato sauce.[19][20][21] KR1M has instructed its suppliers to send their products for periodical laboratory testing.[22]

NGOs
1Malaysia Foundation
The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the idea of 1Malaysia. Y1M works to coordinate and supplement government and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development."[23]

1Malaysia Youth Fund

The 1Malaysia Youth Fund was launched in order to provide financial support for young people to undertake creative projects that nurture national unity. RM20 million was allocated for the fund under Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional Youth Lab.[24] Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to empowering young people. "The scope and the projects should address three criteria focus on nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young people. The objective is to encourage youths to use their imagination to the fullest. We want them to be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do something which has not been thought of by us, said Najib.[24]

Response to 1Malaysia
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[edit] Interpretation
A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn't understand (masih tidak faham)" the concept.[25] Almost two years later, the public similarly, based on an opinion poll in July 2010, were wary of the concept. In particular, the non-Malays surveyed, according to The Malaysian Insider, "were almost split on the Najib administration's national unity agenda with 46 per cent of the respondents believing that the 1Malaysia concept is

only a political agenda to win the non-Malay votes," and "only 39 per cent of the non-Malays believed that the concept introduced by Najib after he took over the government was a sincere effort to unite all races in Malaysia".