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Social Media Marketing 2010

Integrating social media marketing in todays marketing mix as the next step to convert customers to evangelist and harness brand reputation
Novotel Mumbai Juhu Beach, India 18th & 19th November 2010
Book and Pay
Book before 6th October 2010, pay only INR42,500 Book after 6th October 2010, pay full price INR50,000

The goal of social media marketing is to turn customers into a volunteer marketing army.
Jay Baer
As firms in India jump into the social media bandwagon, social media marketing has become an entry foray for online marketing. Companies need to create a platform to generate demand, harness branding and improve quality& services to fortify a strong online presence.

Featuring a half day intensive workshop on:

Strategising a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence With the enormous growth of netizens, social media is an empowering tool to grow and maintain organisations business and credibility. Online promotions and product reviews have increasingly influenced the power of purchase and will continue to have an effect on brand perception and organisational growth. Your workshop facilitator: Gaurav Mishra Chief Executive Officer 2020 Social

Distinguished Chairperson:
Prof Mohan Agarwal Prof Marketing Insitute of Management Technology Dubai Prof Mohan is currently facilitating marketing in IMT, Dubai. His previous endeavours include consulting for clients like Reliance Cecullar Phones, Tata Group, Hilton Hotels , Deutsche Bank and many more.

Your eminent panel of speakers:

Anup Jain Marketing Director Yum International Anup has over 15 years of marketing and general management experience in managing brands and businesses across diverse industry sectors in India/ Asia. Prior to Yum!, he has worked with P&G, STAR, Oriflame Asia and Whirlpool adding to his professional knowledge and experience Ali Hussein Director of Digital Marketing Viacom18 Spearheading the digital marketing department in Viacom18 looking over channels like MTV India, VH1, Nickelodeon, Colors, Studio 18 Arjit Sen Vice President Service Kotak Mahindra Bank He is presently associated with Kotak Mahindra Bank at their head quarters in Mumbai since the last 4 years. Arijit currently oversees the banks service quality initiatives like Mystery Shopping, Customer Satisfaction Surveys & Process Re-engineering and is responsible for the excellence service at Kotak Mahindra Bank. Nikhil Rao Associate Vice President Marketing Cadbury Spent 11 years at Cadbury handling a wide array of roles and portfolios. Currently handling the Chocolate Vertical, with power brands like Cadbury Dairy Milk, 5Star, Bournville, Gems, Celebrations etc." Vatsal Asher Vice President Customer Service Ishanya Previously with Reliance Retail, Vatsal is heading the customer service division in Indias largest design and specialty mall with over 100 outlets across India Rajdeep General Manager Marketing Mc Donalds Rajdeep is responsible for Mc Donalds increase in profit by shifting the consumer pattern. He attained No 1 position in India for the launch of hotklix.com and contributed to the turnaround of the market share for Hindustan Times at his previous employment Namrita Sehgal Director of Internet Marketing Taj Hotel Resorts & Palaces Proven success in building brands online, launching and managing products to deliver innovative customer engagement. Extensive experience in the development of online user experience and its commercialisation to improve customer acquisition, conversion and other business metrics. Biresh Vrajlal PR, Marketing & Communications Manager Tune Hotels (Air Asia) Founded by Air Asia Airlines, Biresh is currently part of the marketing and communication dealings at Tune Hotels Deepak Taneja Head of Digital & Lifetime relationship Marketing Nokia India Responsible for digital e-marketing, Nokia owned media and relationship marketing at Nokia. He also looked after brand management for various brands like Samsung, Hewlett Packard, HBO & Mitsubishi Motors is his previous endeavours. Devendra Shinde Vice President of Marketing 2 Wheeler Sector Mahindra & Mahindra Contributed to the success behind the Best Website Automotive Award, given at the recent Campaign India Digital Media Awards 2010. Devendra is responsible for the marketing success and growth of the 2 Wheeler Sector at Mahindra & Mahindra Prashant Pandit Head of Sales & Marketing Triumph International Worked extensively for 18 years solely in Sales & Marketing. He has experience working in varied industries catering from cosmetics to life insurance and then to the lingerie industry. Today he is responsible for the tremendous growth and brand recognition in Triumph.

Key benefits:
Creating a consumer centric approach which will fortify product and service excellence to drive world-class online presence Transforming potential customers to brand advocates to create a demand and a buzz about your brand Segmenting your target audience through social media to personalise your reach with minimal cost Establishing social media marketing as a return-on-investment strategy while growing your brands, products and services Exploring various SMM tools to seed your marketing strategies in the current media climate Seeking the metrics to gauge return-on-investment to generate business revenue

Testimonials from past delegates:

Topics covered are relevant, practised and useful as reference for day to day work Senior E-Business Manager Colgate Palmolive Understanding individual needs and delivering relevant, current information that is useable & worth sharing Digital Marketing Manager Readers Digest The organisation of the event is professional and very well-done Marketing Manager BBC Worldwide Good line-up of speakers, well organised conference VP - Marketing Division RCBC Bank


Online Media Partner

*Early Bird & Group Discounts Ask about our savings


Day 1

Thursday 18th November 2010

0830 0845 Registration & coffee Opening & welcome remarks by Chairperson Prof Mohan Agarwal Prof Marketing Insitute of Management Technology Dubai Session One Expert Advice Addressing social media marketing (SMM) as a must-do for todays marketers and incorporating it into your organisations marketing mix to increase profitability Analysing the growth of social media marketing and the way forward for marketers in the current digital era Tapping into social media as a marketing vehicle and understanding the full potential of the medium Developing an interactive platform for customer engagement through SMM Increasing exposure of brands and products by achieving higher search engine rankings Identifying the right channels of marketing in accordance to your target audience Rajdeep General Manager Marketing Mc Donalds Session Two Case Study Harnessing and managing your brand presence through SMM by leveraging on social network channels Segmenting your target audience using social media websites to communicate the right brand message to your audience Utilising SMM as an advocate to your existing advertising and marketing campaigns Creating a demand for your products and brands by transitioning word of mouth to word of mouse Achieving brand embodiment by developing a strong affinity for your brands to generate an increase of unprompted recommendations Ali Hussein Director Digital Marketing Viacom18 Morning refreshments & networking break Session Three Expert Advice Building brand loyalty via SMM and analysing the future perspective of the media mix Collaborating traditional social media techniques within your existing multichannel marketing strategies Creating a buzz to brand loyalty: Administering your consumer voice as your marketing tool Designing a roadmap for your brands and products through social media sites to establish a consumer presence in your planning and promotional activity Acknowledging brand & product feedback to enhance product & service excellence Nikhil Rao Associate Vice President Marketing Cadbury Session Four Case Study Measuring ROI from SMM by using the right metrics and networking channels Capitalising on new brand influence tools to audit marketing activity success Using click through statistics to track site traffic and brand referrals Leveraging on focus groups or online surveys to gauge knowledge gained by customers on your product or brand Monitoring social media chatter from social networks to evaluate brand reputation Prashant Pandit Head of Sales & Marketing Triumph International Luncheon Session Five Case Study Great branding has always been about the influence not control: Influencing consumer choices through Social Media Keeping consumers engaged through social media sites to create added value to your brand management Maintaining appropriate aesthetics by launching exclusive online campaigns: Changing the misconception of tarnishing your brand image from marketing your brand online Acquiring feedback from your end-users on your services to enhance customer loyalty Getting comfortable with ambiguity through SMM: Being able to filter what you think to take part in an end-user conversation Namrita Sehgal Director of Internet Marketing Taj Hotel Resorts & Palaces 1500 Session Six Case Study Evaluating SMM tools for communication, product & brand promotions and business development to get your business to the next stage Identifying the relevant tools and processes for your business type and increase media conversations and page traffic Evaluating the need for incorporating new tools into your existing applications Accessing the right tools to monitor conversations and feedback of your brands and products Leveraging on social video networks to create interesting content that is relevant to your brand & products to attract new interest, build company culture, turn inquires into sales and give back significant dividends over time Afternoon refreshments & networking break Session Seven Case Study Transforming conventional marketing methods into new media engagement without busting your budget Bestowing social media platforms as a cost effective marketing ground to create, communicate and harness your brand Rendering SMM as a real-time reputation management tool to avoid future demand losses Reaching out to a mass audience without a budget by creating a brand roadmap on social networks Saving marketing budgets: Listening to your audience on social networks before executing your marketing campaigns Vatsal Asher Vice President Customer Service Ishanya Session Eight Case Study Achieving effective return on engagement with integrated strategies to fostering and maintain online relationships through SMM Utilising social media networks as a non intrusive marketing technique to interact with your clients and customers Filtering your target audience through social media networks to ensure relevant & quality information reaches the right target pool Lead Generation to Demand Generation: Nurturing your brand supporters to become brand advocates Evaluating the role & responsibility of social media in accordance to the business plan or the organisation Empowering your customers to share their experience to develop your brand & services through effective engagement practices Biresh Vrajlal PR, Marketing & Communications Manager Tune Hotels (Founded by Air Asia) Closing remarks from Chair and end of Day One


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Why you cannot miss this event

Social media marketing has become one of the most powerful ways for building brands and marketing products & services. By fortifying your marketing team with the right tools and strategies for Social Media Marketing, you can be ensured of a greater presence and increased popularity of your brand apart from getting an opportunity to promote your services or products to a vast base of potential customers with minimum cost in the quickest possible time. Not only will social media marketing help increase your sites income potential, its also about fostering relationships with your end users to continue product and service excellence. Social media websites are also growing by almost 100% year after year in India. This multi-faceted conference will equip you with a holistic approach to SMM, providing you with fresh ideas on brand presence, social media tools, current market risks and innovative strategies to improve your organisations products & services. If you are seeking to harness your brand, interact with your clients, customers, investors or magnify your ROI this is the conference you shouldnt miss!!

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In-House Training Solutions

If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. For further details, please use the contact information given on the last page of this brochure.

Day 2

Register Now
Contact Marketing at marcus evans Tel: +603 2723 6611 Fax: +603 2723 6622 Email: rhubinia@marcusevanskl.com

Friday 19th November 2010

0830 0850 Registration and coffee Opening & welcome remarks by Chairperson Gaurav Mishra Chief Executive Officer 2020 Social Session One Case Study Gauging the success of social media campaigns: How to launch and measure projects through social media sites Making the right investment decision for your brand in a dynamic media landscape Building your brand value by establishing consumer relevance to your products and services Assessing real value of word of mouth marketing and SMM Measuring the success with social media planning: What are the signs to look for? Devendra Shinde Vice President Marketing 2 Wheeler Sector Mahindra & Mahindra


1415 Session Six Workshop Strategising a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence With the enormous growth of netizens, social media is an empowering tool to grow and maintain organisations business and credibility. Online promotions and product reviews have increasingly influenced the power of purchase and will continue to have an effect on brand perception and organisational growth. This session will discuss the following: Keeping up with the current media climate by strategising SMM into your marketing mix Optimising social media sites and networks to convey organisational missions and messages to reach the masses in the quickest most cost effective way Analysing the various tools in the market and comprehending the benefits of its usage to your organisation Ensuring a return-on-investment when engaging in social media activities Seeking audience feedback and reflecting it into the organisation business plan Enhancing your brand presence through social media networks to increase brand growth and employ brand advocates Your workshop facilitator: Gaurav Mishra Chief Executive Officer 2020 Social Gaurav Mishra builds and nurtures online communities as CEO of a social business strategy firm, 2020 Social. Gaurav has an impressive client base which includes Intel, Dell, Intuit, Frito Lays, United Spirits, Club Mahindra, CoinLab, Royal Challengers Bangalore, Commonwealth Games, Bangalore Airport, Earthy Goods and ArtThink South Asia. Previously, Gaurav was part of Tata Administrative Service (TAS), which is Tata Groups fast track program to groom recruits for senior management roles. Gauravs last role at the Tata Group was as Assistant General Manager (Brand Head Indica) at Tata Motors, where he was responsible for managing national level sales and marketing, and developing traditional and digital marketing programs for Indica, one of Indias leading automobile brands. Gaurav is frequently quoted in Indian and international media on topics related to social media, online communities, digital activism and citizen journalism and is a regular speaker at conferences. Gaurav has contributed chapters to three books on social media and a book on digital activism. Gaurav writes a popular blog on social media and social change at Gauravonomics Blog, which is amongst the 150 most popular marketing and PR blogs internationally, as per the AdAge Power 150 rankings. * There will be afternoon refreshments & networking break at 1545


Session Two Case Study Optimising social media as a competitor tracking tool to maximise organisations productivity and reduce business risk Picking up on weak signals through feedback from other sites like competitor websites, blogs and other social media sites Leveraging on competitors positive comments to better your brands & services Utilising competitor intelligence tools to receive alerts on new competitor products launches and services Morning refreshments & networking break Session Three Case Study Expounding the risks involved in SMM and taking necessary measurements to maintain brand credibility Promoting positive participation through effective online commenting Managing community enthusiasm skillfully to display the right publicity Addressing negative comments by selectively filtering your company post to create a transparent credible face for your brands & products Analysing the objective of your engagement plan and aligning it to your business objective Arjit Sen Vice President Service Kotak Mahindra Bank Session Four Case Study Relating the post digital era landscape to SMM and CSR to enable better consumer engagement for your organisation Identifying the changes of the post digital era and acknowledging the stage of consumer engagement in your organisation Engaging in the new frontier of consumer connectivity through social & mobile marketing Inititaing CSR in consumer initiated engagement through social media campaigns Assessing the integrated function of the 3 effective marketing techniques in this post digital era Deepak Taneja Head of Digital & Lifetime Relationship Marketing Nokia India Luncheon

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Closing remarks from Chair and end of Day One

About the Endorser

The Direct Marketing Association India (DMAI) is a forum since 16 years. The DMA India has been adjudged as a non-profit organisation under section 25 of the Companies Act. It is the founder -member of the International Federation of DM Association. They publish a well-received report as well as a directory. They endorse DM events / services on their website and newsletter. Learn more about DMA India at www.direct-marketing-association-india.org

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Session Five Case Study Developing a future perspective of social media and PR in the media mix Redefining the role of marketing by instilling social media to mange your conversation ecosystems and brands Making your brand and products the topic of conversation by sharing relevant interesting issues to your target market Investing time to interact with your prospects and influencers daily to improve business relations and capitalise on new opportunities Anup Jain Marketing Director Yum International

Who should attend

SVPs, CMOs, COOs,VPs,GMs, MDs, Directors, Senior Managers, Heads within: Marketing Media Marketing Branding Digital Marketing PR & Publicity Corporate Communications Consumer Marketing Media Relations CRM/ Service Quality CSR Product Development From: FMCG/ Retail/ Consumer Goods Telecommunications/IT Hospitality & Hotels Manufacturing/ Engineering PR & Advertising Other large industries Banking & Finance/Insurance Entertainment & Recreation Tourism Pharmaceuticals Government & Public Sectors

About the Online Media Partner

Brandchannel is an award-winning magazine dedicated to providing the worlds leading online exchange about branding. Its free resources include original articles, industry expert white papers, global listings for conferences and jobs to enhance brand awareness. Learn about important issues, which affect brands now and in the future, by visiting www.brandchannel.com

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Social Media Marketing 2010

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18th & 19th November 2010 Novotel Mumbai Juhu Beach, India

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Conference fee @ Book before 6th October 2010, pay only INR42,500 + GST / VAT (if applicable) per delegate Book after 6th October 2010, pay full price INR50,000 + GST / VAT (if applicable) per delegate Premier Plus - Bring 3 or more delegates to this event and benefit from a 10% SAVINGS off the regular price Online Documentation - USD295. You will be provided a username and password to access the documentation online
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