DECLARATION

I, B. R. SETHURAMAN declares that this project report title Consumer behavior regarding consumer goods ( FMCG) of ITC. Submitted in partial fulfillment of the requirement for the International MBA in MARKETING is my original work and it has not formed the basis for the award of any degree.

Place: Chennai Date : 21/1/2012

B.R. Sethuraman

ANNEXURE
QUESTIONNAIRe RESEARCH PROJECT ON THE STUDY OF ITC FMCG This is survey on ITC FMCG for the partial fulfillment of the requirements for the awards the degree of MASTER OF BUSINESS ADMINISTRATION. So kindly give your response to these questions:QUESTIONNAIRE on Name: _______________________ Age : ________ Signature: ___________________ General Instructions: 1. Answer all questions. 2. Indicate your answer by marking a tick against an appropriate option. 3. Mark only one option in all questions.

Q1. Do you like to eat Biscuits? Yes ___ No ___ Q2 Have you ever tried Sunfeast? Yes ___ No ___ Q3 Which flavours does you like the most? SUNFEAST GLUCOSE BISCUITS SUNFEAST MARIE LIGHT SUNFEAST CREAM BISCUITS SUNFEAST SPECIAL BUTTER SUNFEAST SPECIAL CEASEW SUNFEAST COCONUT SUNFEAST BOURBON CREAM SUNFEAST GOLDEN BAKERY Q4. Overall, how satisfied are you with BINGO?

______ ______ ______ ______ ______ ______ ______ ______

Very satisfied Somewhat satisfied Unsatisfied

___ ___ ___

Q5. Compared to other BISCUITS (such as PRIYAGOLD BISCUIT , BRITANNIA, and PARLE etc.) That are available, would you say that Sunfeast is? Much better ___ Somewhat Better ___ About the same ___ Somewhat Worse ___ Much Worse ___ Q6. Before switching on to Sunfeast, which BISCUITS (did you prefer? PRIYAGOLD BISCUIT _________ BRITANNIA _________ PARLE _________ ETC. _________ Q7. How did you first discover Sunfeast? Advertising- T.V, Newspaper, Radio Friends/ Family Saw it in store Other

___ ___ ___ ___

Q8 Have you heard of ITCs BINGO? Yes ___ No ___ Q9. Have you ever tried BINGO? Yes ___ No ___

Q10. How often do you have BINGO? Once a week or more often Everyday 2 to 3 times a month Q11. How much do you spend weekly on snacks? Below Rs. 50 ___ Rs. 50-100 ___ More than Rs. 100 ___ Q12. Overall, how satisfied are you with BINGO?

___ ___ ___

Very satisfied Somewhat satisfied Unsatisfied

___ ___ ___

Q13. Compared to other snacks (such as Kurkure, Lays, and Diamond etc.) that are available, would you say that BINGO is? Much better ___ Somewhat Better ___ About the same ___ Somewhat Worse ___ Much Worse ___ Q14. Before switching on to BINGO, which snack did you prefer? Lays Kurkure Uncle chips Diamond Other Namkeens _____ _____ _____ _____ _____

Q 15 Which shampoo you prefer to purchase? Vivel,superia &chick Sunsilk & clinic plus Gardnier Vatika --------------------------------------------

Chapter-10 BIBLIOGRAPHY
The list of reference for the purpose of completing this marketing project is as given below: BOOKS: Marketing management Marketing management Functional management INTERNET By: Philip Kotler By: J.C Gandhi By: R.K.Sharma

1. www.itcportal.com 2. Search Engine www.Google.com 3. www.icicidirect.com 4. Marketing Management by Kotler

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