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Tease your Taste buds !!!

Emlie District ,Kitson Town, St Catherine, Jamaica Tel: 981-9216 Email: setasterestaurant@yahoo.com Principals: Shauna Bailey

Contents
Executive Summary........................................................................................................................ 2 Description of the business ............................................................................................................ 5 Description of the business ............................................................................................................ 7 Management and Organizational Plan ........................................................................................ 10 Financial Plan ............................................................................................................................... 13 Appendices /Additional Information........................................................................................... 17

Executive Summary

Shauna s Exquisite Taste restaurant unlike a typical restaurant, will provide a unique Combination of excellent Jamaican dishes at value pricing with a fun in an entertaining atmosphere. The restaurant will Target the local population, Local Employees and Tourist, differing for the majority of restaurants in the area which targets mainly Tourist

Keys to Success 1. Customers own our restaurants. If the restaurateur doesn t always work to satisfy the customer, someone else certainly will. Then, when you are done working for your customer, work for your employee. It is only then you will reap the reward of an employee who works for your customer through your example and a customer who works for you through their continued patronage and that of their many friends. 2. Treat our employee well as they are our FIRST market. Hiring reliable individuals to run your business is one of the most important factors in your success. A business is only as good as its employees, so cooks, servers and busboys not fully doing their jobs could cost you your business. Setting high standards for your employees is a key to success. Also, always remember that employees are real people and not commodities. Treating your employees kindly while still maintaining order is essential for retaining a group of people who actually want to work for you. If your employees respect you and the way you treat them, they will strive to please you.

3. Delivering value to our customer is the real bottom line, not how much we get from our customer; it s how much your customers get from you. Perceived value of the entire experience is of greater importance than any single dollar we can bank. The interest you earn from our satisfied guest is greater than the interest from a bank. Keeping our entire restaurant not just clean, but sanitary. Floors, table tops, restrooms and kitchens will all be disinfected with an effective cleaning solution. Our restaurant will also not have a strong odour of cleaning chemicals, so we will make sure substances such as bleach are well diluted. It's crucial that one become educated on the standards of the local health department and see to it that our business meets every last one.

Financial projections Miss Bailey will need a total of 3.5 Million Dollars as start-up cost she however Propose to put one million Dollars into her business and finance the balance from a Loan.

Financial Projections & Plans

The following projections are based on past experience with downtown business in Montego Bay The equipment and leasehold improvement figures come from estimates given to the management team by suppliers and contractors. Most Conservative Projection of $9,400,000/year in sales is based on approximately 250 customers per day (360 days/year) with an average guest check of $350 (available upon request). Inventory Purchases are based on 30% of sales, which is admittedly high the goal is to reduce this area to around 25%. Labor Costs are based on prevailing wage

Description of the business

Ownership Structure

Shaunas Exquisite Taste Restaurant is a sole proprietor business. Shauna Bailey is the principal owner. Miss. Bailey holds a Level two Certificate in Food preparation and also in Marketing and Promotions/Merchandising From Heart trust NTA in Jamaica. She has held supervisory level positions with several successful restaurants in Jamaica.

Vision

Shauna s Exquisite Taste Restaurant Vision is to remain the leading fast food restaurant in Jamica, by delivering total customer satisfaction through: Taste Quality Service Value

by the development, contribution & commitment of our staff.

Mission Statement Our goal is to give our customers total satisfaction and exceed their expectations through: Commitment to the continuous development and training of our staff Good corporate citizenship and supporting the development of the society and community Commitment to our Vision We will combine menu variety, atmosphere, ambiance, and friendly staff to create a sense of "place" in order to reach our goal of over-all value in the dining/entertainment experience Conceptualization

Shauna s Exquisite Taste Restaurant was born out of her passion for cooking and enjoying pleasing people with her delightful cooking. This grew into an idea to create a unique Jamaican restaurant; one that would that would place emphasis on taste. As the tag line says tease your taste buds taste and presentation would be the main appeals.

Description of the business

Description of the industry

Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and Shauna s Exquisite Taste is well positioned for the current interest in lighter, healthier foods at moderate to low prices with a unique taste. The Restaurant Industry Today The food service business is the third largest industry in the country. The predicated growth trend is very positive both in short and long-term projections. The Folkney Report (1994) states n that as modern living creates more demands, people will be compelled to eat more meals away from home Target Market

The market for Shauna s Exquisite Jamaican Taste Restaurant products covers a large area of diverse and densely populated groups. Although it will be located in a downtown section of Montego bay, it is an area where people travel to eat out and one that is also frequented by tourists. It is also an area known for and catering to the demographic group we are targeting. The Montego Bay Square area is one of the most desirable retail locations in the western section of Jamaica. The customer base will come from 3 major segments;

Local population -- the city of Montego Bay with a year-round population of approximately 97,000 lives in close proximity to the city center and is within 10 minutes drive of its major suburbs. Tourism -- between hotels, motels, bed & breakfast rooms and inns, Montebay can ge considered as the tourism mecca of Jamaica. Local businesses the employees of the many local businesses in the city.

The food concept and product image of Shauna s Exquisite Jamaican Taste Restaurant will attract 3 different customer profiles; The Tourist Tourist that visits our country will find the mainly Jamaican cuisine with its special appealing taste as a special attraction. The health conscious person of any age or sex -- this includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet. Curious and open-minded -- "if you try it, you will like it." Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive.

Promotional strategies Promotional strategies would include 1. Seasonal advertisement in tourism magazines 2. Short low cost radio advertisement 3. Local print media 4. Special opening inviting various local media houses to emphasize its uniquely tasty yet economical food. Employees of the various local work places to sample our meals.

Competitors Analysis

Although there are numerous restaurants in the Montego Bay area a lot of them surround the tourist strip. There are very few that however caters for the locals as most restaurants target the tourist that visits Montego Bay. Shauna Exquisite Taste Restaurant is position in an area in an area central to tourists, local employees, & local populations with its emphasis on its Unique Taste brought to Jamaican food done with an attractive presentation.

Management and Organizational Plan

CEO Miss Shauna Bailey

Executive Chef

Acountant/Supervisor

Asistant Chef

Cashier

Cook

Line Server

Kitchen Aid

Waitress

Waiter

Remuneration Policies Employees will be paid as Per list in Table Below

Employee Owner

Year 1 960000

Year 2 1008000 756000 630000 567000 441000 378000 478800 378000 378000 378000

Year 3 1058400 793800 661500 595350 463050 396900 527400 396900 396900 396900

Accountant/Supervisor 720000 Executive Chef Assistant Chef Cook Line Server Cashier Waitress Waiter Kitchen Aid 60000 540000 420000 360000 456000 360000 360000 360000

Recruitment policies Shauna s Exquisite Taste Restaurant will recruit staff members to fill positions necessary by advertising in the daily News Paper and through recognized job placement agencies. Prospect will have to meet certain basic criterion in respect of certifications and be people possessing great interpersonal relationship skill and be excellent team players. Experience & Background A basic requirement of three years experience for senior Personnel and Cooks the remainder should have at least one year work experience. All staff members must however have background experience in dealing with customers. Educational level of Key Personnel All position must have a basic educational qualification of at least 3 CXC Subjects at the General Proficiency Level and a level 2 Heart NTA Certificate in there respective field. The Accountant must however complete Certification at the AAT in Accounting.

Financial Plan
Project Cost Costs Name: Shauna's Exquisite taste Restaurant Quantity Unit Price Total Tables/chairs 10 25000 $250,000.00 Table Cloth 12 500 $6,000.00 Placement Mats 50 100 $5,000.00 Desk 2 7000 $14,000.00 Computer 2 60000 $120,000.00 Fax Machine 1 3500 $3,500.00 Telephone 2 2000 $4,000.00 Fan 3 3000 $9,000.00 Air Condition 2 30000 $60,000.00 Stove 2 100000 $200,000.00 Oven 2 120000 $240,000.00 Pots 12 5000 $60,000.00 Pans 8 1500 $12,000.00 Trays 40 1200 $48,000.00 plates 70 150 $10,500.00 Cups 50 100 $5,000.00 Fryer 1 50000 $50,000.00 Blender 3 20000 $60,000.00 Gas Cylinder 2 10000 $20,000.00 Microwave 1 15000 $15,000.00 Cash machine 1 40000 $40,000.00 Food Warmer 1 120000 $120,000.00 Baking Tin 20 1500 $30,000.00 Loan Payment 1 58170 $58,170.00 Monthly Salaries 3 383000 $1,149,000.00 Stock 1 250000 $250,000.00 Rent Deposit 3 50000 $150,000.00 Contingency ?!! 1 440000 $440,000.00 Office Supplies 1 50000 $50,000.00 Repairs/maintenance 1 20000 $20,000.00 $0.00 $0.00 $0.00 Total $3,499,170.00 Overdraft/Bank Loan Less Investment 1 -1000000 -$1,000,000.00 Funding Required $2,499,170.00

Bus. Name: Shauna Exquisite taste Restaurant Profit & Loss Forecast for 12 Months Trading Period
Sales Less Cost of Sales 30% GP Wages/Salaries Rent Depreciation Interest Light Bill Prof Fees Advertising Insurance Repairs Telephone Water Rate Sundry Sub Total Net Profit NP After Drawings 4596000 600000 10000 340100 42000 80000 60000 10000 20000 24000 24000 30000 5836100 743900 743900 1st Year 9400000 -2820000 6580000

Twelve-month cash flow

Pre -Startup EST Cas h on Hand (beginning of month) Jul-11 Aug-11 Sep-11 Oct-11

Shauna Exquisite Taste Restaurant

Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 4,116,470

Fiscal Year Begins:

May-12 4,500,300 Jun-12 4,785,130

Jul-11
Total Ite m EST 4,785,130

3,500,000 3,500,000 1,936,830 2,123,660 2,359,490 2,594,320 2,879,150 3,261,980 3,546,810 3,831,640

CASH RECEIPTS
Cash Sales Collections fm CR accounts Loan/ other cash inj. TOTAL CASH RECEIPTS Total Cash Available (before cash out) 0 600,000 700,000 750,000 750,000 800,000 900,000 800,000 800,000 800,000 900,000 5,016,470 800,000 5,300,300 800,000 5,585,130 0 4,785,130 600,000 700,000 750,000 750,000 800,000 900,000 800,000 800,000 800,000 900,000 800,000 800,000

3,500,000 4,100,000 2,636,830 2,873,660 3,109,490 3,394,320 3,779,150 4,061,980 4,346,810 4,631,640

CASH PAID OUT

Purchases (merchandise) Purchases (specif y) Purchases (specif y) Gross w ages (exact w ithdraw al) Payroll expenses (taxes, etc.) Outside services Supplies (office & oper.) Repairs & maintenance Advertising Car, delivery & travel Accounting & legal Rent Telephone Utilities Insurance Taxes (real estate, etc.) Interest Other expenses (specify) Other (specif y) Other (specif y) Miscellaneous SUBTOTAL Loan principal payment Capital purchase (specify) Other startup costs Reserve and/or Escrow Ow ners' Withdraw al TOTAL CASH PAID OUT Cas h Pos ition (end of month) 0 2,163,170 513,170 514,170 515,170 515,170 517,170 515,170 515,170 515,170 516,170 4,500,300 515,170 4,785,130 515,170 5,069,960 0 4,785,130 0 2,500 739,504 41,666 1,382,000 2,500 471,504 41,666 2,500 472,504 41,666 2,500 473,504 41,666 2,500 473,504 41,666 2,500 475,504 41,666 2,500 473,504 41,666 2,500 473,504 41,666 2,500 473,504 41,666 2,500 474,504 41,666 2,500 473,504 41,666 2,500 473,504 41,666 0 16,504 16,504 16,504 16,504 16,504 16,504 16,504 16,504 16,504 16,504 16,504 16,504 14,000 50,000 2,000 5,500 10,000 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 6,000 50,000 2,000 5,500 2,000 2,000 4,000 4,000 4,000 1,000 2,000 4,000 2,000 2,000 4,000 2,000 2,000 5,000 3,000 2,000 4,000 2,000 2,000 4,000 2,000 2,000 4,000 2,000 2,000 5,000 2,000 2,000 4,000 2,000 2,000 4,000 2,000 2,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 383,000 250,000

3,500,000 1,936,830 2,123,660 2,359,490 2,594,320 2,879,150 3,261,980 3,546,810 3,831,640 4,116,470

ESSENTIAL OPERATING DATA (non cash flow information)

Sales Volume (dollars) Accounts Receivable Bad Debt (end of month) Inventory on hand (eom) Accounts Payable (eom) Depreciation 10,000

Level of Financing needed

As shown above in Project Cost Table Miss Bailey will need a total of 3.5 Million Dollars as startup cost she however Propose to put one million Dollars into her business and finance the balance from a Loan.

Appendices /Additional Information

List of Fix Assets

Tables/chairs Table Cloth Placement Mats Desk Computer Fax Machine Telephone Fan Air Condition Stove Oven Pots Pans Trays plates Cups Fryer Blender Gas Cylinder Microwave Cash machine Food Warmer Baking Tin

10 12 50 2 2 1 2 3 2 2 2 12 8 40 70 50 1 3 2 1 1 1 20

Price List

Starter Orange segments Variety of Soup Main Fish Curry goat Fry chicken Stew chicken Oxtail Cow foot Stew beef Vegetarian Raw/ Steam Vegetable Arranged vegetable salad Steamed carrot and cabbage Starch Rice and peas Seasoned rice Fried rice Vegetable rice

$180-250

$250-400

..$180-210

.$200-350

Dessert Potato pudding Cornmeal pudding Blues draws Chocolate cake

.$150-220

SHAUNA BAILEY Address: Embly District, Kitson Town, St. Catherine Telephone: 433-4030/3870043

Email: almaria86@yahoo.com

Career Objectives: To work with people, materials, and anything that I am given to do with a positive attitude, and an open mind. Education: -Willowdene High School (2004-2006) -Spanish Town Skills Training Center -NCTVET Certificate in Food Preparation (2003-2004) -Tacius Golding High School (2000 2003) Qualifications:(6 CXC Subjects): Food and Nutrition(2) Clothing and Textile(2) Office Administration(2) Home Management(3) Integrated Science (3)Social Studies (2). Work Experience: y Canteen Supervisor at St. Joseph Hospital under the Diet Centre of Jamaica y y Pre-trained Teacher at the Willowdene Early Childhood Division January July 2007. Food Service Clerk at the Willowdene Group of Schools September 2007 February 15, 2010 where I was in charge of purchasing stock, writing cheques and I was also placed as the cashier. Self Employed as Private Caterer.

Special Skills and abilities: Cooking - Creating New Dishes (Naseberry Pudding) Leadership Skills Motivating Others Achievements and Awards: y Deputy Head Girl - Willowdene High School (2005 2006) y Student Council Secretary Willowdene High School y Grace Trophy - Home Economics y JCDC Culinary Festival - Gold, Silver and Bronze Medals Extra Curricular Activities: Table Tennis, Reading, Singing References are available upon request.