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Ana Sori / MA in Communications / CEO / +385 91 9080666

/ www.oneofthree.biz / CEO@oneofthree.biz

Confidentiality Agreement The undersigned reader ac knowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _______________. It is ac knowledged by reader that information to be furnished in this business plan is in all respec ts confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary.............................................................................................................................1 1.1 Objectives ...................................................................................................................................2 1.2 Mission........................................................................................................................................3 1.3 Keys to Success ........................................................................................................................4 2.0 Company Summary.............................................................................................................................6 2.1 Company Ownership .................................................................................................................6 2.2 Start-up Summary ......................................................................................................................7 3.0 Services .............................................................................................................................................10 4.0 Market Analysis Summary................................................................................................................12 4.1 Market Segmentation..............................................................................................................16 4.2 Target Market Segment Strategy...........................................................................................18 4.3 Service Business Analysis .....................................................................................................18 4.3.1 Competition and Buying Patterns .............................................................................19 5.0 Strategy and Implementation Summary..........................................................................................21 5.1 SWOT Analysis ........................................................................................................................21 5.1.1 Strengths ......................................................................................................................22 5.1.2 Weaknesses................................................................................................................22 5.1.3 Opportunities ...............................................................................................................22 5.1.4 Threats .........................................................................................................................22 5.2 Competitive Edge....................................................................................................................23 5.3 Marketing Strategy ..................................................................................................................24 5.4 Sales Strategy..........................................................................................................................26 5.4.1 Sales Forecast............................................................................................................28 5.5 Milestones ................................................................................................................................30 6.0 Management Summary ....................................................................................................................31 6.1 Personnel Plan.........................................................................................................................31 7.0 Financial Plan ....................................................................................................................................32 7.1 Projections................................................................................................................................32 7.2 Start-up Funding ......................................................................................................................32 7.3 Important Assumptions............................................................................................................33 7.4 Break-even Analysis................................................................................................................33 7.5 Projected Profit and Loss .......................................................................................................34 7.6 Projected Cash Flow...............................................................................................................37 7.7 Projected Balance Sheet ........................................................................................................38 7.8 Business Ratios .......................................................................................................................39 7.9 Long-term Plan.........................................................................................................................41

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MindBanking.com
1.0 Executive Summary

MindBanking.com is a global business networking portal, offering services which empower users to fully develop manage and build their projects. MindBanking.com is a one-stop-shop which has a certain potential to become fully equipped and serviced global office. MindBanking.com is a console for developing business. The objective is to create vibrant an interactive online business portal, where biggest and smallest entrepreneurs could meet, providing a generator or incubator of ideas, for new business opportunities that are about to lead to new businesses, products and services. Mindbanking project belongs to the online business social networking online services. Revenue models for this kind of services include subscription fees, advertising, service sales (pay per piece and subscription), and respectively brokerage. Our position in the business social networking market would be significant since we would be offering a unique online working and developing platform and hope to create unique, vibrant and powerful community. The main objective of MindBanking.com is to become an entrepreneurs' main working platform; to become their office, business space and their home page; the first thing to visit when they go online, as well as the last before going offline; spending an average 4 hours per day using MindBanking.com portal/application/platform. The goal is also to create such a powerful and vibrant community, which would respectively compel investors to become active in searching and "pulling" projects.
Furthermore socio-economic trends like hard labor as well as repetitive labor being replaced with machines, technology and robotics, is shaping our social landscape; as well as trends in economy such as domination of services economy and inauguration of postindustry which puts the intellectual production, virtual goods and services at the pivotal place in the economy. For example estimated worth of Facebook at the beginning of 2011 have been around 50 billion USD; however the value is not estimated as the value of brick and mortar properties, but the equity is measured by the value of its community, quality of its intellectual goods and services, (and a basic social networking service is free!), and its impact and influence on the social reality. All mentioned are the arguments that the project has anticipated the future market, new economies and new business infrastructure.

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1.1 Objectives The objective of this project is to perceive the new media and communication world as a (new) business developing platform. Social networks proved to be a new media mantra; however its business developing potential has yet not been proven. Mindbanking portal is as much community and development as it is profit driven. The objective is to create vibrant an interactive online business portal, where biggest and smallest entrepreneurs could meet, providing a generator or incubator of ideas, for new business opportunities that are about to lead to new businesses, products and services. The project has a strong market (or attention) value since its target groups belong to both consumers and businesses. MindBanking caters to all business interactions; B2B, B2C, C2B, C2C and all other future ones.

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1.2 Mission

Mindbanking.com generates business ideas that could bring together entrepreneurs and potential entrepreneurs. This online service would help generate profit by creating a community that would among other things develop projects using unique working/ development platform, furthermore by constantly upgrading services and by building a community. Interaction (a network) of market sectors could create exciting business scene. The system used in building infrastructure of the project is drawn from network theory, system theory and the Attention Economy. The program strives to comprise complex and dynamic infrastructure to be able to ensure sustainability as well as constant progress and development thus constant growth of revenue. The system and infrastructure of the project will also be continually scrutinized and upgraded.

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1.3 Keys to Success

Although global economy is a reality, only several business enclaves like New York, Dubai, Silicon Valley, Hong Kong or similar could claim its business supremacy since they represent centers or/and conglomerates of business activity. We could say that being in one place gives them the strength or better said energy to progress and develop and to become economic forerunner. MindBanking.com prospers on that same premise. To put in the same space global corporations, SME, investors, thriving individuals with new ideas, entrepreneurs, innovators and such, and to deploy its multi-interaction could truly produce new marketplace as well as new economies or new business idioms. The project presupposes a vision of a new business scene and its infrastructure through the idea everyone is an entrepreneur. Numerous trends show that developing own business is the future of economic scene, thus the project meets that basic need. Almost every innovator claims the same we do not know how to do the business!; MindBanking.com is empowered to deal with the mentioned problem through offering business plan application, work and workflow platform, interaction tools and playful and user-friendly business environment. Furthermore, the main objective of MindBanking.com is to become an entrepreneurs' main working platform; to become their office, business space and their home page; the first thing to visit when they go online, as well as the last before going offline; spending an average 4 hours per day using MindBanking.com portal/application/platform. The goal is also to create such a powerful and vibrant community, which would respectively compel investors to become active in searching and "pulling" projects. MindBanking.com thrives on the premise that everyone is a potential entrepreneur; if we furthermore take into consideration digitally converged media environment that empowers every user to create its own business opportunity, along with the idea that the online infrastructure will prevail in the future of business operations, we could claim we hit the target. So the strategy proposes for the Mind Banking.com to become the platform for creating endless number of (original) business communities and a vigorous and self-producing new business scene.
Mindbanking.com is a vision of new economy which presupposes development of the new market technology, which perpetuates network distribution, niche markets, dynamicmodular production units and such, which would respectively replace mass production. The project anticipates or even brings about new paradigm shift at a production process at
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large. Some of the trends are already taking place as a part of production process; such as, fluid working hours and Sunday as a working day shows that our working week has been submitted to significant changes. It is what theoretician Leadbeater in his Knowledge Economy calls graying the calendar (Leadbeater, 2000). Furthermore, there is also a trend of working from locations other than office, in small groups, using communication tools such as Skype, MSN, or even mobile phone applications; thus the conditions for the development of like economy has already been sketched. Even some new trends in hardware technology are proving the way we communicate, work and spend our daily lives is changing. For example tablet (e.g. Apple iPad, BlackBerry PlayBook, HTC Flyer, Samsung Galaxy Tab etc.) trend; book reading devices/tablets (e.g. Kindle). Mentioned trends show that everything becomes on the go, even production. Furthermore socio-economic trends like hard labor as well as repetitive labor being replaced with machines, technology and robotics, is shaping our social landscape; as well as trends in economy such as domination of services economy and inauguration of post-industry which puts the intellectual production, virtual goods and services at the pivotal place in the economy. For example estimated worth of Facebook at the beginning of 2011 have been around 50 billion USD; however the value is not estimated as the value of brick and mortar properties, but the equity is measured by the value of its community, quality of its intellectual goods and services, (and a basic social networking service is free!), and its impact and influence on the social reality. All mentioned are the arguments that the project has anticipated the future market, new economies and new business infrastructure.

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2.0 Company Summary

Ana Sori is the bearer of the project MindBanking.com, also, a founder, owner and a CEO of Jedna od tri d.o.o. / One of Three LLC; company responsible to carry out MindBanking.com. Furthermore, Ana Soric is a founder of the Sail Media department and the co-owner and board member of the company Sail LLC. She is a media expert with a masters degree (MA in Communications) obtained in 2002, from the Universiteit van Amsterdam, International School for Humanities and Social Sciences. Also she has a degree of mag. in Journalism from the Faculty of Political Sciences, University of Zagreb. She has been engaged in production, managing and strategizing award winning media: press, TV, internet, animation film, and persuasive media, as a writer, columnist, editor, producer, account manager, project manager, strategist and consultant. She had positions such as: an editor of a magazine (3), editor of a TV show, one of the producers of an internationally award winning 3D animated movie, main strategist and media consultant for jutarnji.hr (EPH online), etc.For the last couple of years she has been engaged in business strategy, planning
and development.

2.1 Company Ownership

All the companies included in the project are LLC companies. the bearer of the project is Jedna od tri d.o.o. / One of Three is a LLC, and the owner is Ana Soric.

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2.2 Start-up Summary
Research & Analysis Trend analysis Market analysis Case studies Comparative analysis Business info interpretation Interpretation of goals & Business model proposal Business Plan Strategic positioning of a business case Communication strategy Proposal for creative concept Proposal for technical concept Project diagram development Business model proposal Front End & Information Architecture Communities analysis Concept elucidation Content inventory Building topology Graphic design concept & development Documentation - graphic standards User experience research Graphic user interface development Administrative interface Intranet interface Page 7

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Designing Information architecture Designing Wireframes Gathering and processing content CSS

Back-end Designing data base Designing web pages Programming graphic interface Application building Data base programming Documentation - application code Documentation - system requirements Installation & implementation HW plus connection HTML / Flash Billing system development Search engine optimization (SEO) Beta testing Maintenance Mobile application Mobile application prototype development, testing and implementation

Marketing the product Positioning the product Marketing plan development Marketing campaign - launch

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Table: Start-up
Start-up Requirements Start-up Expenses Front End / Design / Information Architecture Back-end Development Testing & implementation Mobile application prototype development Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements

$9,000 $47,000 $6,650 $28,000 $90,650

$56,000 $0 $0 $56,000 $146,650

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3.0 Services

Business Networking Service

Create a profile,Submit idea/project, Browse people, Browse projects,instant messaging, Connect with people,Find investors, and Find collaborators.

Working Platform

Discussion Board, Business Plan Development Application (BPDA), Milestones Alert, Sync (synchronizes with email client, material stored locally etc.), Storage, Define your team, Chat, Whiteboard; all of which enables users to organize, manage and develop their projects from A-Z.

Workflow tools (part of Working Platform)

Status Report Alert, Project Update Notification,Task List Management, Project Progress Viewer, My Tasks Reminder., etc.

BPDA Business Plan Development Application (part of Working Platform)

Service of online application for creating business and financial plan, including tables with formulas and instructions.

Investors database

Browse investors, Find investors, Connect with investors.

Legal

Legal FAQ; Custom Legal Advices will be available exclusively in a Large subscription package; service assumes an attorney answering via email or/and MB instant messaging, any questions subscriber might have regarding legal issues about projects.

Mobile

Mobile service: application customized for web usage, mobile to internet messaging, mobile Page 10

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arranging tasks and mobile alerts.

Promote

User will be able to promote the idea or project through the application 15 Minutes of Glory

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4.0 Market Analysis Summary

TREND 1: INCREASE IN TOTAL TIME SPENT ONLINE

Total time spent online up 24.3% in October 2007


Compete published its findings on total time spent online. From October 2006 to October 2007 the total time spent online by US online users is up 24.3%.

Source: IT Facts, Nov 29, 07; http://www.itfacts.biz/index.php?id=P9174

86.6% of Internet users spend more than 6 hours a week online


86.6% of internet users now spend 6 hours or more online a week when they are at home, up from 83% at the end of 2006 and 50% at the end of 2005. Perhaps most eye wateringly almost 5% of respondents claimed to spend more than 80 hours a week surfing from home, Point Topic reports. Source: IT Facts, Sep 30, 07; http://www.itfacts.biz/index.php?id=P9004 Average number of hours spent on a weekly basis by American Internet users 1999 : 7 hours 2000 : 7 hours 2001 : 7 hours 2002 : 7 hours 2003 : 9 hours
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2004 : 8 hours 2005 : 9 hours 2006 : 9 hours 2007 : 11 hours 2008 : 14 hours 2009 : 13 hours source: http://gorumors.com/crunchies/average-time-spent-online-statistics/, 2010 TREND 2: INCREASE IN REVENUE OF SOCIAL NETWORKING PORTALS

Social networks made $400 mln in revenues in 2006


IDC estimates that social networks only made about $400 mln in revenues in 2006, but could make as much as $1 bln in 2007. IDC expects that most social network services will employ a mix of business models, including advertising, subscriptions, and ecommerce. Of these three models, only advertising scales well enough to make social networks interesting for portals and major media companies. source: ITFacts; www.itfacts.biz/social-networks-made-400-mln-in-revenues-in2006/8936 TREND 3: INCREASE (DOMINATION) IN TIME SPENT ON SOCIAL NETWORKING

New and returning visits to US social networks


Rank 1 2 Name Myspace Facebook Domain www.myspace.com www.facebook.com Returning 95% 93% New 5% 7%

Source: Hitwise Published on: May 21, 2008 Department: Web traffic

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Who got traffic from search engines in April 2008


Category Percent of Category Traffic from Search of Traffic From Search from Google, Apr-07 Engines, Apr-08 Engines, Apr-08 Apr-07 3% 8% 0% 8% 15% 12% 17% 35% 17% Google, Apr-08 Apr-07 30.73% 23.31% 16.61% 14.60% 15.20% 11.65% 8.37% 19.70% 10.08% 4% 16% 4% 11% 17% 22% 24% 46% 17% Percent Change in Share Percent of Category Traffic Percent Change in Share of Traffic From

Health and Medical Travel Shopping and Classifieds News and Media Entertainment Business and Finance Sports Online Video Social Networking Source: Hitwise

46.00% 33.94% 25.40% 21.88% 23.79% 18.08% 12.43% 28.88% 16.74%

Average US time spent in April 2008

Rank 1 2 3 4 5 Source: Hitwise

Name Myspace Facebook myYearbook Bebo Black Planet

Domain www.myspace. com www.facebook. com www. myyearbook.com www.bebo.com www. blackplanet.com

Apr 2008 29m54s 20m52s 32m54s 30m01s 24m39s

Apr 2007 30m40s 13m19s 21m46s 30m52s 22m43s

Growth, YTY -3% 57% 51% -3% 9%

Social Networking Dominates Our Time Spent Online Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%. The stats also show the degree to which social networking is displacing other forms of
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communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year. However, e-mail use on mobile is still on the rise from 37.4% to 41.6% presumably as users continue to migrate to smartphones from feature phones.

source: (http://mashable.com/2010/08/02/stats-time-spent-online/,2010) TREND 4: USAGE OF MOBILE(SMART) PHONES FOR NETWORKING

One Fourth Of Adults in the U.S. Use Mobile Apps MASHABLE - Sep 14 - According to the Pew Internet Project, 82% of U.S. Adults are active cellphone users, and 43% of those have downloaded apps to their phones. This equates to 24% of the adults in the United States. Of these users, 13% have paid for at least one of their apps. Not surprisingly, games are the most popular downloads. Also of note, women favor social networking apps significantly more than men. SORUCE: (http://www.socialnetworkingwatch.com/all_social_networking_statistics/, 2010)

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4.1 Market Segmentation

Target groups Innovators is a main target group, which represents a community using MB.com application in the first place to submit ideas and find investors. However, the same group is also the main user of all services offered on the MB.com portal. They will try to find collaborators, will use the working platform and will have a need to use business plan templates and legal advices. More detailed segmentation: Entrepreneurs, SME-s, Inventors, Media professionals, Artists, New media freaks, Media semi-professionals, Independent scholars, Independent researchers, Universities, Grad Students, etc. In the broad scope our main target goup are early adopters/trend setters/tech savy users. Investors are uising portal in order to find ideas, projects, products, business solutions etc. Segmentation in this group could also be detailed as: corporations, SME-s, individual investors, venture capital houses, producers, publishers etc. Investors will also have to build their profile through company logo, investment portfolio, project portfolio and such. Collaborators is a target group mainly seeking for interesting projects to collaborate in, to get experience, and respectivelly would become Innovators. User Scenario User 1 innovator Fruitful idea maker sits in front of the Facebook sending his friends chocolate, gummy bears and smiles; throwing sheep and philosophers at his colleagues; waiting for something exciting to appear on a horizon. He (let us say is a he) is inhibited to think about piles of ideas stocked in his drawer, because every time he does, a rush of frustration and disappointment overwhelms him. Suddenly information appears like an epiphany, a thunderstruck. MindBanking.com submit ideas, find collaborators, develop projects, and find investors. Just what I needed! I am going there right away! After exploring possibilities MindBanking is offering, he starts to submit ideas. Oh, my ideas seem to be even better than I thought, mumbles he, let us now find some people who could be interested to work with me on my projects . Swiftly he became a friend with a programmer from Indonesia and a developer from New York and they
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started to develop one of his projects. Going deeper into the MindBanking portal he discovers he could do everything in one place in order to develop his project: he can manage it through Workflow tools, develop it through the Workingplatform, he finds a business plan development application extremely useful, as well as a database of investors. After a couple of months MindBanking.com becomes his global office, his conditio sine qua non. Every day he wakes up and starts his working day at the MindBanking.com. He spends the whole day managing his tasks, checking status of collaborators tasks, setting new tasks, managing possible problems in a project development, communicating with collaborators, finding investors or communicating with investors he had already make a connection with, developing business plan(s) etc., in a nutshell, developing his business. And suddenly like he never intended to, finds he had became an entrepreneur. Even better, he realizes that around him grew a brand new, exciting and vibrant business scene. User 2 investor She is sitting with the head in her hands, under pressure to find new business ideas; but where to find them? Desperate, she opens a www.ft.com. Yeah,like they are going to offer fresh ideas on a silver platter, crosses her mind. She opens the www.ft.com page and there it is, a banner: MindBanking.com, the source of business ideas! All of a sudden the world seems completely different. She rushes to the MindBanking.com, and finds not only what she was desperately looking for, but an extraordinary vigorous and exceptional business scene. At once she finds couple of mind-blowing projects matching her interest, and right away starts communication with the team working on it. Her business routine takes a different shape. Every morning she checks what has been done with the project she invested into. If there are any alerts, how the production is going. Also she is onto new ideas and new projects. She had moved her business activity almost entirely at online sphere creating not only a global office but an entire new business.

Table: Market Analysis


Market Analysis 2011 Potential Customers Innovators Investors Collaborators Total Growth 260% 180% 370% 314.32% 20,000 14,000 30,000 64,000 2012 72,000 39,200 141,000 252,200 2013 259,200 109,760 662,700 1,031,660 2014 933,120 307,328 3,114,690 4,355,138 2015 3,359,232 860,518 14,639,043 18,858,793 CAGR 260.00% 180.00% 370.00% 314.32%

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4.2 Target Market Segment Strategy

The project focuses on this target groups because they are main production force, three pillars of any market; people with ideas, developers and investors (money force). Communicating to them, bringing them together and engaging them in a production (even of their own projects) could produce uncanny business scene, which of course means raising attention to high level consequently generating revenue.

4.3 Service Business Analysis

Mindbanking project belongs to the online business social networking online services. Revenue models for this kind of services include subscriptionfees, advertising, service sales (pay per piece and subscription), and respectively brockerage. Xing.com mainly subsrciption fees (premium membership) LinkedIn.com mainly advertising Facebook.com mainly advertising

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4.3.1 Competition and Buying Patterns

Broad market Xing.com

Advantages for Mindbanking Xing.com merely offers database of professionals, no other services; it takes a lot of effort to utilize the service they offer. Three moths premium membership plus a moth gratis costs 18 Euros, too expensive, especially for young people struggling in a entrepreneurs world. Threats for Mindbanking Xing.com already has 7 million users (2009). LinkedIn.com

Advantages for MindBanking Our research shows social networking platforms that do not offer added value but merely profile upload and possibility to connect with friends and colleagues do not have much action going on and as a result the portal quickly loses its attention. Such is the case with LinkedIn. Our added value: MindBanking.com is a one-stop-shop which has a certain potential to become fully equipped and serviced global office. MindBanking.com is a console for developing business. Threatsfor Mindbanking
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LinkedIn.com has an estimated 43 million users in 2009. According to the LinkedIn website, by April 2010 there were more than 65 million members, located in more than 200 countries. Facebook

More than 500 million active users. source: (http://www.facebook.com/press/info.php?statistics, 2010) Narrow market Projects sharing the market with MindBanking.com; a niche market yet to be created.

1. Kickstarter (http://www.kickstarter.com/)

2. Amazee (http://www.amazee.com/)

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3. OpenInvo (http://www.openinvo.com/) All of the mentioned businesses do not have significant market share. However, their relatively recent appearance show the market calls for a communities/applications that offer a tool that can enable collaboration on a projects, also stock markets for ideas, or to create the places where capital and ideas/innovations could meet. Furthermore, instead of posing as a threat for MindBanking.com, it represents an opportunity since the mentioned projects would create the niche market.

5.0 Strategy and Implementation Summary

5.1 SWOT Analysis

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5.1.1 Strengths

1. Multi-interactional environment - Hypermedia; which means endless number of interactions, thus endless possibility of development and growth. 2. Endlessly upgradeable / expandable environment 3. Interactions of all market sectors 4. Creating new business community 5. Strong attention and market value of the project

5.1.2 Weaknesses

1. Relatively expensive production 2. Relatively slow production 3. Huge

5.1.3 Opportunities

1. To create new markets, economies and values 2. To create new communication paradigm 3. To generate substantial revenue

5.1.4 Threats

1. Strong competition

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5.2 Competitive Edge

Main social/business network websites are LinkedIn, Xing, and of course Facebook, absolute winner in number of registered users, impact and revenue. Xing.com as a business (social) network was founded in 2003 had 5 million users in 2008, and an estimated revenue of 10.1 million in 2006; source Wikipedia.com, http:// en.wikipedia.org/wiki/XING, April 2008. In 2009 number of users for Xing.com grew to 7.000.000, representing 40% growth. LinkedIn.com, had an estmated 20 million users in 2008 and 43 million in 2009. Facebook.com was founded in February 2004, had an estimated 69 million users in January 2008 (source, Facebook, January 2008), and revenue of 150 million USD; (source, Forbes, March 6, 2008.) In 2009, number of users grew to 250.000.000, representing 262% growth. Potential for revenue growth from that position is huge. Facebook ended 2008 making between $280 million and $300 million, according to many reports. The companys revenues likely reached between $600 million and $700 million for 2009. sources estimate the company could make between $1 billion and $1.1 billion in total revenue this year. (source: Inside Facebook; www.insidefacebook. com/2010/03/02/facebook-made-up-to-700-million-in-2009-on-track-towards-1-1-billionin-2010/, 2010) Our position in the business social networking market would be significant since we would be offering a unique online working and developing platform. In a nutshell, our competitive advantage is to be the first in a global market offering services to help develop and deploy projects online. Furthermore, if we compare ourselves with other social networking portals, even the business ones, like LinkedIn.com and Xing.com, we believe that our portal will have much higher business utilization than any of them.

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5.3 Marketing Strategy

Marketing strategy lies on using exact or narrow marketing channel for each target group (community). For Inventors, our most important target group, we intend to use mainly Facebook social ads and respectively Google Adwords. We can position our key target group as spending a lot of their time on Facebook, since it is a rather creative portal in entertainment kind of way, and bypassing business social networking portals since they do not offer much and require much effort for business utilization. The plan is to draw their attention from Facebook and channel their energy and ideas towards production and entrepreneurship. Furthermore, for that target group we wouldn't use online banners as a mean of communication, but more involving Social ads (social groups, fan clubs, applications, etc.) Target group Investors also require special attention. The strategy is to reach them at FT.com and the Time Magazine online or New York times. Target group Collaborators will be reached through banners and WOM on the LinkedIn.com, and other social networking portals. Launch campaign will consist of two phases: Phase 1 (Beta testing period) Since we will have 45 days of Beta testing period the strategy is for that period to deploy Facebook social ads, Google Adwords, WOM, guerilla marketing (blogs, forums, chats) which will serve for all three target groups. In this kind of communication methods possibly the least covered are Investors.

Phase 2 (100% ready) Banners on Facebook.com, LinkedIn.com, FT.com, Time Magazine online or New York times online; 100.000 impressions. 1.0. Beta testing campaign 1.1. Facebook - social ads and applications - 10.000 USD
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1.2. Google Adwords - around 20 key words for 1 month - 1.000 USD 1.3 LinkedIn - Direct Ads, targeted on communities - 10.000 USD 1.4 Guerilla marketing & WOM daily for a month on blogs, forums etc. 1.000 USD 2.0 100 % ready campaign Strategy is to keep running Facebook social ads and Google Adwords all the time. Furthermore, to put banners on business and news portals with around 100.000 impressions, one by one.

2.1 NYTimes.com - around 100.000 impressions - 11.000 USD 2.2 FT.com - 468x60 banner, contextual targeting (business) plus geographical, Cost per Thousand Impressions (CPM) = 55, 00 GBP. Plan: 100.000 impressions = 5.500,00 GBP = 11.000,00 USD.

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5.4 Sales Strategy

Beta testing period will last for 45 days. After that the subscription fee will be deployed as described.

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Additional storage of 3 GB will be charged 5 USD per month and offered as a 3/6/12 months package.

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Subscription will be available as a 3/6/12 months packages:

As for the advertising, the aqasion is simple; greater the number of user (eye-balls), more advertising space is sold. Great advantage with internet advertising is that we are not only able to count every single user, we also know their names, preferences and interests.

5.4.1 Sales Forecast

We predicted that by the end of the first year we will have 64.000 active users, which of 50.000 would spend for our subscription about 50 USD per year, we could have revenue of 2.500.000 USD. We assume our users will be willing to pay 50 USD per year. The price definitely represents value for money, since some other social networking portals charge much more for less utilization. Advertising revenues are more of a educated guess and could only be higher since globaly revenues from online advertising are growing every year. In 2012 21% of global ad spending will happen online Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4%, according to Kelsey Group. Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21%. During the forecast period (2007-2012), the United States will see interactive advertising revenues grow from $22.5 billion to $62.4 bln (22.6% CAGR), with interactive revenues in Canada increasing from $1.3 blnto $3.3 billion (21.3% CAGR). Source: ITFacts; www.itfacts.biz/in-2012-21-of-global-ad-spending-will-happenonline/10034

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Table: Sales Forecast
Sales Forecast FY 2012 Sales Subscriptions fees Advertising space Service sales Total Sales Direct Cost of Sales Research & Analysis Tech Maintenance Hardware & Development Marketing & Sales Management Subtotal Direct Cost of Sales $230,143 $314,080 $0 $544,223 FY 2012 $5,745 $26,000 $37,776 $80,040 $19,922 $169,483 FY 2013 $6,000,000 $5,000,000 $1,000,000 $12,000,000 FY 2013 $480,000 $1,038,000 $1,567,000 $2,088,000 $920,000 $6,093,000 FY 2014 $21,000,000 $17,000,000 $5,000,000 $43,000,000 FY 2014 $750,000 $2,076,000 $3,584,000 $5,036,000 $1,700,000 $13,146,000 FY 2015 $28,000,000 $25,000,000 $9,000,000 $62,000,000 FY 2015 $1,650,000 $2,976,000 $4,376,000 $7,376,000 $2,176,000 $18,554,000 FY 2016 $48,000,000 $41,000,000 $16,000,000 $105,000,000 FY 2016 $2,176,000 $4,376,000 $6,396,000 $10,376,000 $3,177,000 $26,501,000

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5.5 Milestones

Table: Milestones
Milestones Milestone Application Finalization Launch Marketing Camp Mobile Application Development Launch Mobile Marketing Camp DB Redesign Launch Redesign Marketing Camp Next phase planning & development Totals Start Date 2/25/2011 8/28/2011 9/1/2011 2/1/2012 3/1/2012 9/1/2012 10/1/2012 End Date 8/25/2011 9/28/2011 2/1/2012 3/1/2012 9/1/2012 10/1/2012 6/1/2013 Budget $395,000 $50,000 $650,000 $400,000 $1,300,000 $1,300,000 $1,000,000 $5,095,000 Manager Ana Soric Ana Soric Ana Soric Ana Soric Ana Soric Ana Soric Ana Soric Department IT, Design Marketing IT Marketing IT, Design Marketing R&D

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6.0 Management Summary

6.1 Personnel Plan

In the first year the plan is to hire as few personnel as possible. Most of the development and production will be done by outsourcing. In the second FY when we anticipate ROI to start pouring in, would hire small but high quality team. In the FYs that follow we would expand significantly our personnel, with the special consideration on R&D (Research and Development) team, and would form serious Board of Directors.

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Table: Personnel
Personnel Plan Strategy, Consultancy, Management, Board Design & Development R&D Tech Maintenance Customer Support Legal Marketing Maintenance Total People Total Payroll FY 2012 $20,000 $13,000 $0 $7,000 $6,000 $0 $0 $0 0 $46,000 FY 2013 $130,000 $300,000 $250,000 $170,000 $150,000 $97,000 $195,000 $95,000 0 $1,387,000 FY 2014 $350,000 $600,000 $550,000 $370,000 $250,000 $160,000 $250,000 $110,000 0 $2,640,000 FY 2015 $550,000 $1,000,000 $1,100,000 $430,000 $450,000 $190,000 $550,000 $150,000 0 $4,420,000 FY 2016 $670,000 $1,646,000 $2,646,000 $1,130,000 $696,000 $696,000 $1,046,000 $349,000 0 $8,879,000

7.0 Financial Plan

7.1 Projections

7.2 Start-up Funding

It is planned that the start-up funding will be mainly covered with investors funding. Although it is planned to finance part of the investment via loan. The amount of the loan would be around 140.000 USD.

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Table: Start-up Funding
Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets $90,650 $56,000 $146,650

$0 $56,000 $0 $56,000 $56,000

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital $0 $0 $0 ($90,650) ($90,650) $0 $146,650 $0 $0 $146,650

Total Capital and Liabilities Total Funding

$56,000 $146,650

7.3 Important Assumptions

7.4 Break-even Analysis

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Table: Break-even Analysis
Break-even Analysis Monthly Revenue Break-even Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost $39,020

31% $26,868

7.5 Projected Profit and Loss

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Table: Profit and Loss


Pro Forma Profit and Loss Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % FY 2012 $544,223 $169,483 $16,082 $185,564 $358,659 65.90% FY 2013 $12,000,000 $6,093,000 $1,700,000 $7,793,000 $4,207,000 35.06% FY 2014 $43,000,000 $13,146,000 $3,200,000 $16,346,000 $26,654,000 61.99% FY 2015 $62,000,000 $18,554,000 $5,996,600 $24,550,600 $37,449,400 60.40% FY 2016 $105,000,000 $26,501,000 $10,707,359 $37,208,359 $67,791,641 64.56%

Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Insurance Payroll Taxes Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales

$46,000 $15,758 $0 $38,961 $19,761 $35,707 $166,230 $322,416 $36,243 $36,243 $14,164 $6,624 $15,455 2.84%

$1,387,000 $850,000 $0 $300,000 $140,000 $50,000 $294,000 $3,021,000 $1,186,000 $1,186,000 $11,873 $352,238 $821,889 6.85%

$2,640,000 $2,200,000 $0 $400,000 $190,000 $70,000 $585,000 $6,085,000 $20,569,000 $20,569,000 $9,295 $6,167,911 $14,391,794 33.47%

$4,420,000 $3,766,900 $0 $970,000 $294,600 $145,850 $769,000 $10,366,350 $27,083,050 $27,083,050 $6,717 $8,122,900 $18,953,433 30.57%

$8,879,000 $6,474,557 $0 $1,345,046 $494,600 $254,600 $1,650,000 $19,097,803 $48,693,838 $48,693,838 $4,140 $14,606,909 $34,082,789 32.46%

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7.6 Projected Cash Flow

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Table: Cash Flow
Pro Forma Cash Flow FY 2012 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance FY 2013 FY 2014 FY 2015 FY 2016

$544,223 $544,223

$12,000,000 $12,000,000

$43,000,000 $43,000,000

$62,000,000 $62,000,000

$105,000,000 $105,000,000

$125,171 $0 $0 $0 $0 $0 $1,680,000 $2,349,394 FY 2012

$2,760,000 $0 $0 $0 $0 $0 $3,700,000 $18,460,000 FY 2013

$9,890,000 $0 $0 $0 $0 $0 $0 $52,890,000 FY 2014

$14,260,000 $0 $0 $0 $0 $0 $0 $76,260,000 FY 2015

$24,150,000 $0 $0 $0 $0 $0 $0 $129,150,000 FY 2016

$46,000 $372,884 $418,884

$1,387,000 $9,096,246 $10,483,246

$2,640,000 $24,638,582 $27,278,582

$4,420,000 $37,586,154 $42,006,154

$8,879,000 $60,113,967 $68,992,967

$0 $0 $0 $15,036 $0 $0 $0 $433,920 $1,915,475 $1,971,475

$0 $0 $0 $25,776 $0 $0 $0 $10,509,022 $7,950,978 $9,922,452

$0 $0 $0 $25,776 $0 $0 $0 $27,304,358 $25,585,642 $35,508,094

$0 $0 $0 $25,776 $0 $0 $0 $42,031,930 $34,228,070 $69,736,164

$0 $0 $0 $25,776 $0 $0 $0 $69,018,743 $60,131,257 $129,867,422

7.7 Projected Balance Sheet

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Table: Balance Sheet
Pro Forma Balance Sheet FY 2012 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $1,971,475 FY 2012 $0 $0 $0 $9,922,452 FY 2013 $0 $0 $0 $35,508,094 FY 2014 $0 $0 $0 $69,736,164 FY 2015 $0 $0 $0 $129,867,422 FY 2016 FY 2013 FY 2014 FY 2015 FY 2016

$1,971,475 $0 $1,971,475

$9,922,452 $0 $9,922,452

$35,508,094 $0 $35,508,094

$69,736,164 $0 $69,736,164

$129,867,422 $0 $129,867,422

$109,884 $0 $125,171 $235,056 $131,614 $366,670 $1,680,000 ($90,650) $15,455 $1,604,805 $1,971,475 $1,604,805

$804,749 $0 $2,885,171 $3,689,920 $105,838 $3,795,758 $5,380,000 ($75,195) $821,889 $6,126,694 $9,922,452 $6,126,694

$2,134,373 $0 $12,775,171 $14,909,544 $80,062 $14,989,606 $5,380,000 $746,694 $14,391,794 $20,518,488 $35,508,094 $20,518,488

$3,174,786 $0 $27,035,171 $30,209,958 $54,286 $30,264,244 $5,380,000 $15,138,488 $18,953,433 $39,471,921 $69,736,164 $39,471,921

$5,099,031 $0 $51,185,171 $56,284,202 $28,510 $56,312,712 $5,380,000 $34,091,921 $34,082,789 $73,554,709 $129,867,422 $73,554,709

7.8 Business Ratios

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Table: Ratios
Ratio Analysis Sales Growth Percent of Total Assets Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 4.39 27 0.28 12.17 17 1.21 12.17 21 1.21 n.a n.a n.a 100.00% 65.90% 63.06% 0.00% 6.66% 100.00% 35.06% 28.21% 0.00% 9.88% 100.00% 61.99% 28.52% 0.00% 47.83% 100.00% 100.00% 74.12% 2.32% 2.90% FY 2012 0.00% FY 2013 2104.98% FY 2014 258.33% Industry Profile 10.93%

0.00% 100.00% 0.00% 100.00% 11.92% 6.68% 18.60% 81.40%

0.00% 100.00% 0.00% 100.00% 37.19% 1.07% 38.25% 61.75%

0.00% 100.00% 0.00% 100.00% 41.99% 0.23% 42.21% 57.79%

52.04% 76.18% 23.82% 100.00% 33.87% 13.22% 47.09% 52.91%

8.39 8.39 18.60% 1.38% 1.12% FY 2012 2.84% 0.96%

2.69 2.69 38.25% 19.16% 11.83% FY 2013 6.85% 13.41%

2.38 2.38 42.21% 100.20% 57.90% FY 2014 33.47% 70.14%

1.74 1.37 58.31% 6.41% 15.38%

n.a n.a

0.23 0.64

0.62 0.97

0.73 0.99

n.a n.a

$1,736,419 2.56

$6,232,532 99.89

$20,598,550 2,212.91

n.a n.a

3.62 12% 8.39 0.34 0.00

0.83 37% 2.69 1.96 0.00

0.83 42% 2.38 2.10 0.00

n.a n.a n.a n.a n.a

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7.9 Long-term Plan

Table: Long-term
Long-term Sales Cost of Sales Gross Margin Gross Margin % Operating Expenses Operating Income Net Income Current Assets Long-term Assets Current Liabilities Long-term Liabilities Equity FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $544,223 $12,000,0 $43,000,0 $62,000,0 $105,000, $232,400, $498,500, $654,000, $860,000, $999,000, 00 00 00 000 000 000 000 000 000 $185,564 $7,793,00 $16,346,0 $24,550,6 $37,208,3 $95,000,0 $190,000, $273,000, $399,000, $420,000, 0 00 00 59 00 000 000 000 000 $358,659 $4,207,00 $26,654,0 $37,449,4 $67,791,6 $137,400, $308,500, $381,000, $461,000, $579,000, 0 00 00 41 000 000 000 000 000 65.90% 35.06% 61.99% 60.40% 64.56% 59.12% 61.89% 58.26% 53.60% 57.96% $322,416 $3,021,00 $6,085,00 $10,366,3 $19,097,8 $68,000,0 $160,000, $238,000, $300,000, $360,000, 0 0 50 03 00 000 000 000 000 $36,243 $1,186,00 $20,569,0 $27,083,0 $48,693,8 $69,400,0 $148,500, $143,000, $161,000, $219,000, 0 00 50 38 00 000 000 000 000 $15,455 $821,889 $14,391,7 $18,953,4 $34,082,7 $69,374,2 $148,474, $142,974, $160,990, $219,000, 94 33 89 24 224 224 016 000 $1,971,47 $9,922,45 $35,508,0 $69,736,1 $129,867, $0 $0 $0 $0 $0 5 2 94 64 422 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $235,056 $3,689,92 $14,909,5 $30,209,9 $56,284,2 $0 $0 $0 $0 $0 0 44 58 02 $131,614 $105,838 $80,062 $54,286 $28,510 $25,776 $25,776 $25,776 $9,984 $0 $1,604,80 $6,126,69 $20,518,4 $39,471,9 $73,554,7 $69,374,2 $148,474, $142,974, $160,990, $219,000, 5 4 88 21 09 24 224 224 016 000

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Appendix
Table: Sales Forecast
Sales Forecast Jun Sales Subscriptions fees Advertising space Service sales Total Sales Direct Cost of Sales Research & Analysis Tech Maintenance Hardware & Development Marketing & Sales Management Subtotal Direct Cost of Sales 0% 0% 0% $0 $0 $0 $0 Jun $0 $0 $2,500 $3,000 $1,500 $7,000 $0 $0 $0 $0 Jul $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Aug $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sep $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Oct $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Nov $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dec $0 $0 $0 $0 $0 $0 $23,400 $0 $0 $23,400 Jan $1,149 $4,000 $3,960 $6,700 $3,180 $18,989 $38,743 $45,480 $0 $84,223 Feb $1,149 $4,000 $4,356 $7,340 $3,400 $20,245 $47,300 $65,000 $0 $112,300 Mar $1,149 $6,000 $7,120 $13,000 $3,480 $30,749 $57,600 $87,600 $0 $145,200 Apr $1,149 $6,000 $9,200 $20,000 $3,480 $39,829 $63,100 $116,000 $0 $179,100 May $1,149 $6,000 $10,640 $30,000 $4,882 $52,671 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

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Appendix
Table: Personnel
Personnel Plan Jun Strategy, Consultancy, Management, Board Design & Development R &D Tech Maintenance Customer Support Legal Marketing Maintenance Total People Total Payroll 0% 0% 0% 0% 0% 0% 0% 0% $2,000 $1,000 $0 $0 $0 $0 $0 $0 0 $3,000 Jul $2,000 $1,000 $0 $0 $0 $0 $0 $0 0 $3,000 Aug $2.000 $1,000 $0 $0 $0 $0 $0 $0 0 $1,000 Sep $2,000 $1,000 $0 $0 $0 $0 $0 $0 0 $3,000 Oct $2,000 $1,000 $0 $0 $0 $0 $0 $0 0 $3,000 Nov $2,000 $1,000 $0 $1,000 $0 $0 $0 $0 0 $4,000 Dec $2,000 $1,000 $0 $1,000 $1,000 $0 $0 $0 0 $5,000 Jan $2,000 $1,000 $0 $1,000 $1,000 $0 $0 $0 0 $5,000 Feb $2,000 $1,000 $0 $1,000 $1,000 $0 $0 $0 0 $5,000 Mar $2.000 $1,000 $0 $1,000 $1,000 $0 $0 $0 0 $3,000 Apr $2,000 $1,000 $0 $1,000 $1,000 $0 $0 $0 0 $5,000 May $2,000 $2,000 $0 $1,000 $1,000 $0 $0 $0 0 $6,000

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Appendix
Table: Profit and Loss
Pro Forma Profit and Loss Jun Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % $0 $7,000 $664 $7,664 ($7,664) 0.00% Jul $0 $0 $703 $703 ($703) 0.00% Aug $0 $0 $811 $811 ($811) 0.00% Sep $0 $0 $963 $963 ($963) 0.00% Oct $0 $0 $1,090 $1,090 ($1,090) 0.00% Nov $0 $0 $1,210 $1,210 ($1,210) 0.00% Dec $0 $0 $1,358 $1,358 ($1,358) 0.00% Jan $23,400 $18,989 $1,472 $20,461 $2,939 12.56% Feb $84,223 $20,245 $1,691 $21,936 $62,287 73.95% Mar $112,300 $30,749 $1,874 $32,623 $79,677 70.95% Apr $145,200 $39,829 $2,013 $41,842 $103,358 71.18% May $179,100 $52,671 $2,234 $54,904 $124,196 69.34%

Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Insurance Payroll Taxes Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales 15% $3,000 $0 $0 $2,806 $1,350 $1,949 $7,360 $16,466 ($24,129) ($24,129) $1,222 ($7,605) ($17,746) 0.00% $3,000 $0 $0 $2,776 $1,447 $2,184 $7,780 $17,187 ($17,890) ($17,890) $1,222 ($5,734) ($13,378) 0.00% $1,000 $0 $0 $2,843 $1,474 $2,352 $8,410 $16,079 ($16,890) ($16,890) $1,222 ($5,434) ($12,679) 0.00% $3,000 $0 $0 $3,383 $1,458 $2,352 $9,040 $19,233 ($20,196) ($20,196) $1,222 ($6,425) ($14,992) 0.00% $3,000 $0 $0 $3,408 $1,474 $2,472 $14,500 $24,854 ($25,945) ($25,945) $1,222 ($8,150) ($19,017) 0.00% $4,000 $0 $0 $3,360 $1,441 $2,544 $16,866 $28,211 ($29,421) ($29,421) $1,204 ($9,188) ($21,438) 0.00% $5,000 $0 $0 $3,360 $1,441 $2,735 $17,034 $29,570 ($30,928) ($30,928) $1,186 ($9,634) ($22,480) 0.00% $5,000 $1,166 $0 $3,424 $1,612 $3,023 $17,426 $31,651 ($28,712) ($28,712) $1,168 ($8,964) ($20,916) -89.39% $5,000 $3,056 $0 $3,408 $1,800 $3,359 $17,006 $33,629 $28,658 $28,658 $1,150 $8,252 $19,255 22.86% $3,000 $3,096 $0 $3,376 $1,920 $3,696 $17,006 $32,094 $47,583 $47,583 $1,133 $13,935 $32,516 28.95% $5,000 $3,560 $0 $3,408 $2,088 $4,176 $17,006 $35,238 $68,120 $68,120 $1,115 $20,102 $46,904 32.30% $6,000 $4,880 $0 $3,408 $2,256 $4,864 $16,796 $38,204 $85,992 $85,992 $1,097 $25,469 $59,427 33.18%

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Appendix
Table: Cash Flow
Pro Forma Cash Flow Jun Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $0 $0 $0 $0 $0 $0 $0 $3,492 ($3,492) $52,508 $0 $0 $0 $0 $0 $0 $0 $17,600 ($17,600) $34,908 $0 $0 $0 $0 $0 $0 $0 $11,422 ($11,422) $23,487 $0 $0 $0 $0 $0 $0 $0 $14,689 $115,311 $138,798 $0 $0 $0 $0 $0 $0 $0 $15,127 ($15,127) $123,671 $0 $0 $0 $2,148 $0 $0 $0 $22,212 ($22,212) $101,459 $0 $0 $0 $2,148 $0 $0 $0 $24,587 ($24,587) $76,872 $0 $0 $0 $2,148 $0 $0 $0 $25,356 $253,426 $330,298 $0 $0 $0 $2,148 $0 $0 $0 $47,153 $56,442 $386,740 $0 $0 $0 $2,148 $0 $0 $0 $65,677 $72,452 $459,192 $0 $0 $0 $2,148 $0 $0 $0 $84,483 $94,113 $553,305 $0 $0 $0 $2,148 $0 $0 $0 $102,123 $1,418,170 $1,971,475 $3,000 $492 $3,492 $3,000 $14,600 $17,600 $1,000 $10,422 $11,422 $3,000 $11,689 $14,689 $3,000 $12,127 $15,127 $4,000 $16,064 $20,064 $5,000 $17,439 $22,439 $5,000 $18,208 $23,208 $5,000 $40,005 $45,005 $3,000 $60,529 $63,529 $5,000 $77,335 $82,335 $6,000 $93,975 $99,975 23.00% $0 $0 $0 $0 $0 $0 $0 $0 Jun $0 $0 $0 $0 $0 $0 $0 $0 Jul $0 $0 $0 $0 $0 $0 $0 $0 Aug $0 $0 $0 $0 $0 $0 $130,000 $130,000 Sep $0 $0 $0 $0 $0 $0 $0 $0 Oct $0 $0 $0 $0 $0 $0 $0 $0 Nov $0 $0 $0 $0 $0 $0 $0 $0 Dec $5,382 $0 $0 $0 $0 $0 $250,000 $278,782 Jan $19,371 $0 $0 $0 $0 $0 $0 $103,594 Feb $25,829 $0 $0 $0 $0 $0 $0 $138,129 Mar $33,396 $0 $0 $0 $0 $0 $0 $178,596 Apr $41,193 $0 $0 $0 $0 $0 $1,300,000 $1,520,293 May $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $23,400 $23,400 $84,223 $84,223 $112,300 $112,300 $145,200 $145,200 $179,100 $179,100 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

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Appendix
Table: Balance Sheet
Pro Forma Balance Sheet Jun Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $146,650 $146,650 $0 ($90,650) $0 ($90,650) $56,000 ($90,650) $14,254 $0 $0 $14,254 $146,650 $160,904 $0 ($90,650) ($17,746) ($108,396) $52,508 ($108,396) $10,032 $0 $0 $10,032 $146,650 $156,682 $0 ($90,650) ($31,124) ($121,774) $34,908 ($121,774) $11,289 $0 $0 $11,289 $146,650 $157,939 $0 ($90,650) ($43,803) ($134,453) $23,487 ($134,453) $11,593 $0 $0 $11,593 $146,650 $158,243 $130,000 ($90,650) ($58,795) ($19,445) $138,798 ($19,445) $15,483 $0 $0 $15,483 $146,650 $162,133 $130,000 ($90,650) ($77,812) ($38,462) $123,671 ($38,462) $16,857 $0 $0 $16,857 $144,502 $161,359 $130,000 ($90,650) ($99,250) ($59,900) $101,459 ($59,900) $16,897 $0 $0 $16,897 $142,354 $159,251 $130,000 ($90,650) ($121,730) ($82,380) $76,872 ($82,380) $38,006 $0 $5,382 $43,388 $140,206 $183,594 $380,000 ($90,650) ($142,646) $146,704 $330,298 $146,704 $57,969 $0 $24,753 $82,722 $138,058 $220,780 $380,000 ($90,650) ($123,391) $165,959 $386,740 $165,959 $74,225 $0 $50,582 $124,807 $135,910 $260,717 $380,000 ($90,650) ($90,875) $198,475 $459,192 $198,475 $90,186 $0 $83,978 $174,165 $133,762 $307,927 $380,000 ($90,650) ($43,971) $245,379 $553,305 $245,379 $109,884 $0 $125,171 $235,056 $131,614 $366,670 $1,680,000 ($90,650) $15,455 $1,604,805 $1,971,475 $1,604,805 $0 $0 $0 $56,000 $0 $0 $0 $52,508 Jun $0 $0 $0 $34,908 Jul $0 $0 $0 $23,487 Aug $0 $0 $0 $138,798 Sep $0 $0 $0 $123,671 Oct $0 $0 $0 $101,459 Nov $0 $0 $0 $76,872 Dec $0 $0 $0 $330,298 Jan $0 $0 $0 $386,740 Feb $0 $0 $0 $459,192 Mar $0 $0 $0 $553,305 Apr $0 $0 $0 $1,971,475 May $56,000 $0 $56,000 $52,508 $0 $52,508 $34,908 $0 $34,908 $23,487 $0 $23,487 $138,798 $0 $138,798 $123,671 $0 $123,671 $101,459 $0 $101,459 $76,872 $0 $76,872 $330,298 $0 $330,298 $386,740 $0 $386,740 $459,192 $0 $459,192 $553,305 $0 $553,305 $1,971,475 $0 $1,971,475 Starting Balances Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

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Appendix
Table work and services already invested

Job Research & Analysis Trend analysis Market analysis Case studies Comparative analysis Business info interpretation Interpretation of goals & Business model proposal Business Plan Strategic positioning of a business case Concept elucidation Communication strategy

Hours 77h 66h 80 h 30 h 50h 60h

Team Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Ana Sori Sail Media/One of Three Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion

Total hrs

363h

50h 30h 45h

Ana Sori Sail Media/One of Three Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three

Project diagram development Business plan creation & update Business plan evaluation (first draft) Total hrs Branding Front End & Information Architecture (IA) Communities analysis

30h 350h 50h

Ana Sori Sail Media/One of Three Ana Sori Sail Media/One of Three Hassan Jaferi; Canadian Intellectual Property Office; PARTEQ Innovations

150h

555h Ana Sori Sail Media/One 150h of Three Stipe Splivalo Arterion

30h

Proposal for creative concept Proposal for technical concept

30h 50h

Content inventory Graphic design concept & development Documentation - graphic standards User experience analysis

25h 250h 50h 30h

Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Stipe Splivalo Arterion Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion Ana Sori Sail Media/One of Three Stipe Splivalo Arterion

IA Information architecture design


2

200h

Total hrs Investor relations management

770h

Legal

50h

Ana Sori Sail Media/One of Three Natko Vlahovi HOK Stipe Splivalo Arterion Tomislav Ili Reprograph Tomislav unji Aljoa eri

665h 770h

50h

TOTAL HOURS

2553h

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