Volume 20, Issue 1 Spring 2008

Reflections The official City of Roseville newsletter

Centennial celebration update
Camps and Aquatics Guide now available
New packing foam recycling program
New parks set to open
Earth Day events

STILL WORKING
ON COVER
Interactive learning
mixed with fun!
Visit the Roseville Utility
Exploration Center today!
 City Update
Reflections | Page 2

Smart planning ensures Roseville will thrive in

Editorial Staff
Reflections is published six times
per year by the City of Roseville’s
Communications Department
311 Vernon St.
Roseville, CA 95678
(916) 774-5470
www.roseville.ca.us/reflections
Editors:
Megan MacPherson, Lon
Peterson, Jason Probst
2008 and beyond
The first quarter of the year provides a good opportunity to take a moment to
reflect on what we’ve done in 2007.
On Oct. 16, we opened the Roseville Energy Park, a project that was several
years in the making. With a 160-megawatt peak generation capacity, the
natural gas-fired plant will provide nearly half of the City’s electrical needs.
The Energy Park is a huge step in helping continue the tradition of low-cost,
reliable energy, providing locally-generated power to ensure our customers
won’t be vulnerable to supply shortages and price spikes. We strive to continue
providing top-notch service at the lowest prices in the region, and this facility is
the cornerstone of reaching that goal.

Contributors:
Bill Aiken, Liz Beidelman, Sean
Bigley, Anne Chacon, Helen Dyda,
Jamie Finley, Darci Frank, Karen
Garner, Dee Dee Gunther, Vonette
McCauley, Kevin Payne, Jason
Probst, Nancy Rothlisberger, Jan
Shellito, Chris Shepard, and Mark
Wolinski.
Cover photograph:
Amy Gunther and Sean Garrison
explore inside the Roseville
Utility Exploration Center.
With education remaining a top priority in our community. The City proudly
opened several new facilities at the complex at Mahany Park, 1501 Pleasant
Grove Blvd., including the state-of-the-art Martha Riley Community Library.
It’s environmentally conscious amenities and design, along with an indoor tree
reading area for children and a gaming area for teens promote the site as a
community gathering place.
In the same building is the Utility Exploration Center (UEC), the first of its
kind in the nation. It employs dynamic, interactive displays and high-tech ap-
plications to educate visitors on utilities, and the key role conservation and
consumption habits play in our lives. These facilities will be assets to both busi-
nesses and the public, providing educational opportunities for all. Visit www.
roseville.ca.us/explore for more information.
We are also completing a $10.5 million Historic Old Town Streetscape and
Infrastructure Project this March. Ranging from upgraded utilities and
revamped pedestrian access, our Old Town area is undergoing a visual and
economic transformation as we attract new businesses and shoppers there.

Fire Station No. 7 opened in August on the west side of Highway 65 at the Pleasant Grove exit, enhancing fire
coverage for residents and businesses in North Central Roseville and the Highway 65 corridor. The 10,500-square-
foot facility was funded by a fire facilities tax, passed in 1984, on new development.

In August, we opened multi-use Antelope Creek Trail. Located in open space along the bountiful creek setting, it
offers a safe, comprehensive and integrated addition to our bikeway system. Trails meeting these factors encourage
people to get out on bikes and commute to work or school, run errands and get exercise. The Antelope Creek trail,
a one-mile stretch along Antelope Creek, begins at the intersection of Galleria Boulevard and Berry Street, and
continues to the Rocklin city limits. Cyclists have an alternative to crossing Roseville Parkway and Highway 65, while
recreational users and families have an easy ride for all skill levels. For those traveling by car, the best place to access
the trail is off of Antelope Creek Drive, down the hill from Creekside Shopping Center.

Parks and recreation play a big part in our quality of life and in 2007 we opened five new parks and a cricket field at
Maidu Park. Many are “pocket park” designs allowing them to conveniently serve neighborhoods while optimizing
space and resource usage.
 City Update
Reflections | Page 3

Historic District Streetscape nears completion Downtown Tuesday

Roseville’s Historic Old Town started its makeover Nights
in Fall 2005 with the streetscape and infrastructure
project. The project was designed to transform
the area into an active part of the Downtown that
would attract and encourage business development
and growth. The project, scheduled for a March
completion, includes new and upgraded utilities,
undergrounding of all overhead utilities, replace-
ment of all curbs, gutters, and sidewalks, installation
Historic-style clock part of the of historic style lighting and street amenities, and A car show lines the 400 block of Vernon St.
new
streetscape at the Lincoln/ decorative fencing and landscaping. during Downtown Tuesday Nights.
Main/ChurchSt. intersection.
Downtown Tuesday Nights, as
To embrace the community’s history, a railroad viewing platform was constructed presented by Johny 5 Productions
at the corner of Lincoln and Pacific streets. The platform provides visitors with and the Downtown Roseville
an excellent view of the rail yard and the passing trains. The train conductors are Merchants, is scheduled to take
regularly seen smiling and waving at onlookers, which makes the experience an place over 13 Tuesdays in May, June,
enjoyable one for everyone involved. Businesses are ready to welcome shoppers and July of this year.
and diners to the Historic Old Town District.
This long-standing annual tradition
brings thousands of people to
Specific Plan update: Downtown specific workshops Vernon Street in Downtown
Roseville to experience warm spring
An administrative draft of the Downtown Vernon Street and Historic Old
evenings, live music, and a variety
of activities. These include a classic
Town Specific Plan is currently in the works. The Specific Plan, in conjunc-
car show, kids fun zone, food court,
tion with a set of Development Guidelines and Standards (Downtown
expanded farmer’s market, and
code), will guide the future development of Downtown. The project area more than 100 vendor booths. The
is 168 acres and includes Vernon Street, Historic Old Town, Royer Park event runs from 5-9 p.m. Tuesdays
and adjacent Dry Creek, and the Old Douglas Boulevard corridor. starting in May and admission is
always free. This year, residents will
The Specific Plan will be completed using the following guiding principles: enjoy the ease of parking at the new
• Improve connectivity Civic Plaza Parking garage, with an
• Establish new land uses and development standards entrance on Oak Street, offering
• Create themed districts and gateway elements more than 550 additional spaces.
• Enhance public places for community activity And be sure to visit the stores that
• Physical improvements are open for business on Vernon
• Promote arts, culture, heritage, entertainment, and education through Street and throughout Downtown
programming Roseville during the event.

Watch for the release of the plan and information about public hearings Visit www.downtownroseville.com
this spring. for more information.
 Business News
Reflections | Page 4

Online BillPay available for utility April bills to reflect part two of
customers 2007 rate adjustment
Join the 4,000 The second half of the rate adjustment approved by
other Roseville Roseville City Council in 2007 will take effect in April.
utility custom- Monthly rates for water, wastewater and solid waste will
ers who have change, adding up to a combined increase of 8 percent.
signed up for For the average Roseville household, that takes the
Online BillPay. monthly bill from $64.77 in 2007 to $69.95 in 2008. City
This service council approved the rate adjustment last year due to rising
provides a material costs, regulatory compliance requirements, system
secure and rehabilitation, and ongoing maintenance.
environmen-
tally friendly option of paperless billing, and recurring or The rate adjustment also allows the City to stay progressive
one-time payments through a credit card or bank account. and offer such innovative recycling programs as home
Once signed up, you will receive an e-mail from the City pickup of fats, oils, greases, and electronic waste; the new
each month prompting you to view your utility bill and packing foam recycling pilot project; the green waste
make payments online. This service is available even if you program, and others. Even with the increase, the City’s
want to continue to receive your bill in the mail. Visit www. rates remain among the region’s lowest, while the level of
roseville.ca.us/billpay to sign up or to review your pay- convenience and service remains the highest.
ment and consumption history.

Programs and business incentives available Downtown

The Roseville Redevelopment Agency provides programs to assist investors and businesses interested in locating
in Downtown Roseville. Agency staff is available to assist with all development projects and tenant improvements.
Promotional and financial incentives are available to businesses that meet the goals of the Downtown’s revitaliza-
tion strategy including housing, restaurants, and specialty boutiques. Programs include:

SCIP Program: Statewide Community Infrastructure Program helps developers finance impact fees.
Facade Rebate Program: Provides funds for renovating and improving building facades.
Affordable Housing Loans: Residential projects with affordable units may qualify for deferred, low interest loans
Property Improvement Loans: Projects aligned with revitalization goals may qualify for low interest loans
Project Assistance: Agency staff assist with zoning, variances, land use entitlements, plan review, and inspections.
Business Promotion: The Agency has a variety of promotional opportunities for new businesses that meet the
revitalization goals.

Visit www.roseville.ca.us/redevelopment for more information regarding the programs above.

 Business News
Reflections | Page 5

Roseville welcomes new businesses

New Businesses
Mr. Pickles (1097 Roseville Square)
A sandwich deli shop in the Roseville Square shopping center.
Kabuto Japanese Steakhouse & Sushi Bar (9213 Sierra College Blvd.)
A new Japanese restaurant in the Granite Bay Pavilions shopping
center at the corner of Sierra College Boulevard and Eureka Road.
Western Dental Services, Inc. (9450 Fairway Dr.)
A new dentistry & orthodontics office on Fairway Drive near Five
Star Boulevard.
Bennett Engineering Service, Inc. (1082 Sunrise Ave. #100)
An engineering & surveying company.
Eastern Max Buffet (731 Pleasant Grove Blvd. #100)
Huge buffet restaurant with over 150 items including seafood, sushi
and dessert.
Petland (1107 Roseville Square)
A new retail pet supply in the Roseville Square shopping center.
Total Wine & More (5791 FiveStar Blvd.)
This store carries 8,000 wines, 2,000 spirits and 1,000 beers and is
located in the Fairway Commons shopping center near Joann’s.
Nutrishop Roseville (1950 Douglas Blvd.)
Retailer of sports nutritional products near the corner of Douglas
Boulevard and Rocky Ridge Drive.
Foothills Habitat for Humanity (8280 Industrial Ave.)
This non-profit organization has recently moved to Roseville. The
ReStore is a retail facility which sells donated, quality building materi-
als, new and used, at greatly discounted rates.
Pretty In Ink (109 Main Street)
Tattoo shop located in the Historic Old Town district.
Cost Cutters (731 Pleasant Grove Blvd.)
Haircut salon in the Park Plaza shopping center by Nugget Market.
Mattress Discounters (10529 Fairway Dr.)
Mattress store located in the Roseville Crossing shopping center.
Top It Off Frozen Yogurt, Inc. (1249 Pleasant Grove Blvd.)
A new self-serve frozen yogurt and candy shop located in the Arbor
View Village shopping center.
Yog Yog Frozen Yogurt (1200 Cirby Way)
Frozen yogurt shop located in the Bel Air shopping center at Cirby
Way and Sunrise Avenue.
Jimboy’s Tacos (1000 Sunrise Ave.)
Quick serve Mexican food at Cirby Way and Sunrise Avenue behind
McDonalds.
Coming Soon
Mary’s Pizza Shack (711 Pleasant Grove Blvd.)
Italian Restaurant & Brewery in the Park Plaza shopping center by
Nugget Market.
Boxing Donkey Bar (300 Lincoln St.)
New bar in the Historic Old Town District.
Stifel Nicolaus (1420 Rocky Ridge Dr.)
Investment banking firm will be locating in the Stonepoint office
center.
Unify (1420 Rocky Ridge Dr.)
A publicly traded software firm will also be locating in the Stonep-
oint office center.
Jersey Mike’s Subs (1563 Eureka Rd.)
Authentic tasting sub shop will be located in the Century Theater
retail center near Más restaurant.
Cheesecake Factory (1127 Galleria Blvd.)
Cheesecake Factory will be located by Nordstrom and JC Penney. It
is expected to open late spring/early summer.
Sari Sari Asian Market (203 Harding Blvd.)
A new Asian market on Harding Boulevard near Estates Drive.
 Parks & Recreation
Reflections | Page 6

New parks opening in Roseville We've planned

Aldo Pineschi Sr. Park – Opening Spring 2008 your summer!
9501 Highland Park Dr.
This four-acre neighborhood park features a covered picnic area as well as The Camps/Aquatics 2008
uncovered picnic tables, a half-court for basketball, children’s swing area, Recreation Guide is now avail-
children’s play area, and multi-use turf. able. Pick up a copy and enroll
in a variety of fun spring and
Paul Lunardi Park – Opening Spring 2008 summer programs for all ages.
2501 Country Club Dr.
With five acres, Lunardi Park includes a looped decomposed granite trail, • Swim Lessons and
small child’s play area with swings and a covered picnic area. Aquatic Camps
• Lacrosse
Central Park, Phase 1 – Opening Winter 2008-09 • Tween Camp
10200 Fairway Dr. • Performing Arts Camps
The first phase of this regional park to open is the lighted soccer field. The • Camp Green
remainder of Central Park offers two lighted youth softball fields, a lighted • Dora & Diego, Green Explorers
multi-use field, picnic areas, an indoor pool facility, on-site parking, basket-
ball courts, a central plaza, children’s play and swing areas, and an interactive Visit www.roseville.ca.us/
water play area. parks to find out more infor-
mation, and to register for
George Goto Park – Opening Winter 2008-09 camps and aquatics programs
1851 Oak Crest Dr. online.
The amenities of this 5.5-acre park includes a children’s play area, swing area,
ids
soccer field, covered picnic area and two tennis courts. Camps for K – Summer 2008
n& Libraries
Parks, Recreatio

Mel Hamel Park – Opening Winter 2008-09

10080 Crocker Ranch Rd.
The 9-acre Hamel Park provides a multi-use turf area, school-aged children’s
play area, an informal picnic area, sand volleyball, a half-court for basketball
At the

and a perimeter walking path. Utility Explor

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City of Roseville

Visit www.roseville.ca.us/parks for more information on Roseville’s beauti-

Parks, Recreation & Libraries
316 Vernon Street
Roseville, CA 95678 PRSRT STD
US POSTAGE PAID
ROSEVILLE, CA
PERMIT NO 577

ful parks and facilities.

 Roseville Resources
National Library Week: April 13 – 19
Join the circle of knowledge at your library
Celebrate the contributions of our nation’s
libraries and librarians, and promote literacy
by joining the circle of knowledge at your
library! In addition to the Science Fiction
Author Night on Fri., April 11 at 6 p.m. and
the 20th Annual Poetry Contest Awards cer-
emony on Wed., April 16 at 4 p.m., there are
many other opportunities to visit and explore
all three of Roseville's libraries.
Library cardholders can prepare early for
Earth Day and Creek Week by taking free
trips on Roseville Transit during National
Library Week. All you have to do is show your library card to any Roseville Transit
bus driver and your trip is free. To get more information about Roseville Transit
schedules visit www.roseville.ca.us/transit or call (916) 774-5757 (Offer not
valid on Dial-A-Ride or on commuter service).
Free online resources available at library
Enjoy the ease of our online services 24/7 with
just your library card and PIN.
Did you know that you can...
1. Access our online databases and search thou-
sands of newspapers, magazines, and journals.
You can also find great books, look for your
ancestors, and use our testing center to study for
postal and police exams.
2. Search, renew, and place holds on books, magazines, movies and CDs. Manage
your account with ease, and pay fines and fees online too!
3. Sign up for our online book clubs. Just enter your e-mail address, choose your
favorite genre, and receive e-mails Monday – Friday which take about five minutes
to read. By the end of the week, you’ll have read two or three chapters. If you like
the selection, reserve a copy at the library. Visit www.roseville.ca.us/library to
use these great resources.
Reflections | Page 7
History of Roseville
now online!
Before Roseville was a bustling
railroad city, the area was filled with
oak groves, sprawling fields, and was
home to the Maidu Indians. City
historian and Roseville native Leon-
ard “Duke” Davis dedicated his life
to recording the history of Roseville.
He authored several books about the
history and development of Roseville;
the most notable being “Milestones
& Memories: The Story of Roseville,
California 1850-2000.” Compiled
from his books, a comprehensive
history of Roseville can now be found
on the City’s website, along with his-
torical photographs.
Visit www.roseville.ca.us/history
to read his work, which is broken
down by decade.
Ready to help? Join
your community in
helping local creeks
Creek Week is an annual event held in
April to celebrate the importance of
our urban nature areas with volunteer
work and educational events. Visit
www.drycreekconservancy.org
to find out ways to volunteer during
Creek Week or all year round.
 Roseville Utility Exploration Center
Reflections | Page 8
Utility Exploration Center teaches visitors how to help the environment
Today’s hottest topic, climate
change, comes alive for children
and adults at the new Roseville
Utility Exploration Center (UEC).
Opened in January 2008, the center
delivers first-rate interactive learning mixed with fun. Every
visit will bring you new thought-provoking information, a
refreshed commitment to do your part for the planet, and
practical ways to put that commitment into action.
The center currently features five major exhibits within the 3,200-square-
foot gallery space and a separate 800-square-foot Learning Lab suitable
for class field trip experiments, speakers, demonstrations, workshops and
other group activities.
This mountain of trash is a kid-favorite feature that demonstrates how
today’s convenient lifestyle has led to increasing waste, which is quickly
filling up landfills, often with toxic and non-biodegradable items.
The UEC is located within the Martha Riley Community
Library building at 1501 Pleasant Grove Blvd. While you are
there, explore the ultramodern library, soon to be the City’s
first green building certified under the Leadership in Energy
and Environmental Design (LEED) Green Building Rating
System™. Visit www.roseville.ca.us/explore or call (916)
746-1550 for more information.
The three-foot diameter revolving globe features inside projection that
allows staff to run different visual programs. Video displayed through the
globe shows the problems of climate change, what it means to Roseville,
the City’s efforts to lessen resource depletion, and how individual actions
can bring about change.
The touch screen displays allow people to determine the size of their
carbon footprints and offer ways to reduce them.

Celebrate the EARTH
On Earth Day—Tues., April 22—every action you take
makes a difference. The City of Roseville has many pro-
grams available that makes helping the environment conve-
nient, easy and free. So on Earth Day and every day, make a
commitment to be kind to our environment by incorporat-
ing these eco-friendly programs and easy energy and water
conservation tips into your lifestyle:
Schedule a free Water Wise House
Call by calling (916) 774-5761. A
trained specialist will come to
your home and evaluate your
water and landscape irrigation
systems to identify inefficiencies,
provide water saving tips and informa-
tion on water saving rebates for those that
qualify. Visit www.roseville.ca.us/savewater to find out
about all of our programs and services.
“Close the loop” by buying products made of recycled
material, purchase items in bulk to reduce wasteful wrap-
ping and bring a reusable shopping bag to the grocery store
instead of choosing paper or plastic.
Energy Efficiency measures help to reduce electricity
consumption. Consider an energy audit to identify electric
energy inefficiencies, or learn about
simple energy efficiency measures
you can make at little or no cost.
Roseville Electric also has
rebates for air conditioners,
Energy Star rated appliances,
insulation, and pool pumps.
We also have free shade
trees! Visit www.roseville.
ca.us/saveenergy for more
information.
Earth Day
Reflections | Page 9
Consider becoming one of Roseville Electric’s Power Partners.
Volunteer to have your air conditioner cycled off and on for
short periods of time on critical energy days and earn money
for participating. Participants will get a $10 credit on their bill
for signing up and a $10 credit on their bill every summer they
participate. Visit www.roseville.ca.us/powerpartners or call
(877) 754-3566.
Sign up for Roseville Electric’s Green Roseville program
and buy clean energy from renewable resources, such as the
wind and sun. For an additional 1.5 cents per kWh – which
for the average customer is about $12 per month – you can
support renewable resources and reduce dependence on
fossil fuels. Visit www.roseville.ca.us/greenroseville to
sign up.
Ride the bus, carpool, or ride a bike to get to work or to
shop. Visit www.roseville.ca.us/
transportation or call (916) 774-
5293 to examine options and
plan your route.
Volunteer to make Roseville a
better place to live. Organiza-
tions like the Dry Creek Conser-
vancy and Citizens Involved Means
Better Living (CIMBL) are always looking for volunteers
to help clean up creeks and pick up litter. Find out more
about creek clean-up opportunities at
www.drycreekconservancy.org or call (916) 773-
6575. To find out more about litter clean-up events,
visit www.cimbl.org or call (916) 652-2135.
The City of Roseville offers many more ways you
can participate in green activities every day. Visit
www.roseville.ca.us/rightthingtodo to learn more.
Small actions, taken collectively, make a big difference.
Take action today!
 Green News
Reflections | Page 10

Our water supply, drought, and how you can help Purple pipes keep
The snow pack in Roseville green
the Sierra Nevada Recycled water is a clean and safe
Mountains - during a source of irrigation water conveyed
very dry 2007 - was through purple pipes in the ground.
not sufficient to keep Recycled water is produced at both
many reservoirs from of the City's wastewater treatment
dropping to low levels. facilities. It has been treated to
Folsom Lake was at a the highest level required by the
record low, which is California Department of Health
Services and is approved for many
important to Roseville
uses, except drinking.
because Folsom Lake is our primary water supply source. There were
indications that the U.S. Bureau of Reclamation (Bureau) could potentially Recycled
cut water allocations from Folsom Lake to the cities and water districts that water is
use it. used in
parks,
In December, the lake was just 24 percent of capacity. With all of the rain medians,
and golf
and the snow fall that we have experienced in January, our water supply
courses in Roseville. It is not for
situation is showing improvement. At the beginning of February, Folsom
drinking, but it's perfect for irrigat-
Lake sat at 28 percent of capacity which is 53 percent of normal for that
ing grass, plants, and trees. Best
time of year. The Sierra snowpack that feeds Folsom Lake sat at 118 percent of all, it is great for the environ-
of normal which amounts to 71 percent of average for the season. So, we are ment because it keeps the grass and
not out of the woods yet, but the outlook is brighter. plants green without having to use
drinking water. Purple pipes keep
In March, we anticipate the Bureau to tell the City what percentage of our Roseville green.
water supply allocation we will receive for the remainder of the year. Although
we are hopeful that the City’s allocation will not be cut, it is important to
point out that it is our collective responsibility not to take our water supply Water Treatment Plant
for granted. Roseville residents and businesses can voluntarily take actions to expansion completed
conserve water now. An easy way to do this is to particpate in several free water After nearly two years of construc-
saving programs and to use the many rebates offered. tion, the upgrade and expansion of
the Water Treatment Plant at Barton
In 2008, the City expanded our cache of free water-saving programs and re- Road is complete. The expansion
bates available to Roseville’s residents and businesses. New programs include increased treatment capacity from 60
rebates for installing high-efficiency toilets, planting drought-tolerant plants, million to 100 million gallons per day.
and purchasing a cover for your pool. These are great ways to save water and The plant also added new systems
can lower your water bill. Visit www.roseville.ca.us/savewater or call (916) and equipment to expand the water
774-5761 for more information on water-conservation programs and rebates. treatment process and to deal with
treatment byproducts.
 Going Green
Reflections | Page 11

Roseville first in region to offer packing foam

recycling
Roseville recently launched an Expanded Power Partners: Beat
Polystyrene or EPS packing foam*
recycling program on a pilot basis. EPS
the summer peak
packing foam is typically used to protect More than 1,000 of your neighbors
electronics or other fragile items during have already joined the City’s Power
the shipping process. Partners program to help Roseville
lower summer peak energy demand.
The pilot program is the region’s first The program is easy—you simply
effort to collect EPS packing foam allow Roseville Electric to cycle your
and send it to recyclers who turn it into baseboards, crown molding, light- air conditioner off and on during
weight concrete, packaging and other products. In addition to the drop-off summer’s hottest afternoons. Those
sites, the city is partnering with businesses to enable retailers to recycle critical hours are when we use the
their EPS packing foam. Lightweight EPS packing foam takes at least most electricity, stressing the electricity
500 hundred years to biodegrade and spends that time filling up landfills, transmission grid and causing Cali-
clogging waterways with floating debris, and littering the landscape, but fornia to buy excess power from less
little attention has been given to diverting it from the waste stream. This is desirable sources. The more people
because EPS packing foam recycling has only recently become widespread. who join Power Partners, the more of
In addition, waste-stream diversion goals target weight rather than volume. a positive contribution Roseville can
The City feels the program is a responsible step toward a greener commu- make in reducing peak demand.
nity. You can help make the program a success by using the recycling drop-
off sites and making sure you deposit clean, uncontaminated EPS packing One of the best things you can do
foam only. Visit www.roseville.ca.us/foam for more information. for the environment is also one of
the easiest. When you sign up, we will
*Please note that the EPS packing foam must be clean and that the City install a switch on or near your outside
cannot accept packaging peanuts or food containers. Those wishing to air conditioning unit. The switch
recycle foam peanuts should check with local mail-drop stores. Many allows us to turn your air conditioner
accept used peanuts and appreciate recycling them instead of purchasing on and off for short periods during
new ones. high-demand hours. Because your
fan continues to run, most people
report they notice little or no change in
EPS packing foam is now being accepted at the following indoor temperatures.
recycling drop-off locations:
Sign up for Power Partners today and
• Mahany Park at 1575 Pleasant Grove Blvd., next to Bear Dog Park receive a $10 credit on your bill and an
• Maidu Park at 1550 Maidu Dr. additional $10 each summer you are a
• Washington Boulevard at 800 All American City Blvd., across Power Partner. Sign up at
from Placer County Fairgrounds www.roseville.ca.us/powerpartners
or by calling (877) 754-3566.
 Green Cleaning
Reflections | Page 12
City looking for volunteers to help keep
Roseville litter-free
The City of Roseville is in the planning stages
of the Third Annual Great Roseville Clean-Up,
tentatively scheduled for Sat., May 10. The Great
Roseville Clean-Up is done in conjunction with the
Keep California Beautiful and the Great American
Clean-Up campaigns.
If you are interested in volunteering for this year’s
event, e-mail your name, mailing address, e-mail ad-
dress and phone number to sgillis@roseville.ca.us
or call Stephanie Gillis at (916) 774-5569.
May is Water Awareness Month: How are you
going to save water?
One of the best things you can do for the environ-
ment is to use water wisely and we’d like to help.
The City’s Environmental Utilities Department
offers free services and rebate programs to
help you take advantage of to lower your wa-
ter use. Here are some of our most popular:
Free Water-Wise house calls – Call us to
schedule a weekday appointment for one of
our water-use specialists to come to your home
and analyze your indoor and outdoor water use. Our
trained specialists will provide suggestions, rebate informa-
tion, low-flow devices (if needed), and an irrigation schedule for your lawn. This
service is free and can give you the tools and information you need to help lower
your water bill and help the environment.
$175 Rebate! High–Efficiency toilet rebates – Receive a rebate up to $175
when you replace your older toilet (generally pre-1992, though some early low-flush
toilets may qualify) with a new 1.6-gallon, dual-flush, or high-efficiency (HET)
toilet.
Environmental Utilities offers many more water conservation programs and re-
bates. Visit www.roseville.ca.us/savewater or call (916) 774-5761.
Make spring cleaning
a breeze this year
Old TVs, used oil, fizzled out
fluorescent tubes, outdated
computers – what do you do
with them? Roseville makes
it easy to properly dispose of
these items, with a list of many
more. We pick it up and dispose
of them properly at no cost to
you. Visit www.roseville.ca.us/
batteries or call (916) 774-5780
for a list of the items accepted
as part of this service.
Draining your pool
may require a permit
When pools are drained, the water
typically runs down the gutter into the
storm drain which flows untreated
into nearby creeks. Pool chemicals,
such as chlorine, can have a detrimen-
tal impact
upon fish
and wild-
life living
in local
creeks.
To prevent this, the City of Roseville
requires the pool water to be tested
prior to it being drained. In some
cases a permit may be required to
drain your pool. To obtain approval
to discharge your pool water, call the
City’s Stormwater Management Divi-
sion at (916) 774-5750. A city inspec-
tor will test your pool for chlorine and
other contaminants prior to the water
being drained.

Roadway What’s Cool
Project About It?
Cirby Way This project includes improvements
Improvement along Cirby Way from Foothills
Project Boulevard to Riverside Avenue,
dual-right turn lanes at the
intersection of Cirby & Riverside, a
two-lane on-ramp to I-80 toward
Sacramento, and dual-left turn lanes
at Cirby & Melody, Cirby & Vernon,
and Cirby & Foothills.
Interstate 80 Phase 1 of this project, which was
Widening completed last summer, added an
Project – Phase 2 auxiliary lane on east bound I-80
from Riverside to Douglas. In Phase
2, existing carpool lanes in Sacramento
County will be extended to the
Miner’s Ravine Bridge (just west of
Eureka Road) in both east and west
bound directions, and auxiliary lanes
will be added between interchanges
to allow a smoother entrance and
exit from the freeway.
Riverside This project includes new on-street
Avenue parking configurations, improved
Streetscape pedestrian crossings, and new
sidewalks. Updated street frontages
include additional landscaping
which will contribute to the new
look, function and feel of Riverside
Avenue.
Pleasant Grove This project widens Pleasant Grove
Boulevard & Boulevard to three lanes over the
Highway 65 crossing of Highway 65 and adds
Interchange – a new loop on-ramp from south
Phase 2 bound Pleasant Grove to south
bound Highway 65.
For details about these and other roadway projects, visit www.roseville.ca.us/engineering, or call (916) 746-1300.
Construction progress and road closures can be monitored at www.roseville.ca.us/road, or by signing up for the Road Closures & Detours email
notification service at www.roseville.ca.us/subscription (click on “New Subscription”).
The construction timeline is an estimate only; states of completion vary and can be impacted by unforeseen circumstances.
Roadway Updates
Who
Should Care?
Drivers:
Businesses, residents and
commuters will all benefit from
this redesigned area. Expanded
turn lanes allow for increased
traffic circulation; improvements
will cut down on emissions
created from vehicles idling at
intersections.
Business, commercial and
commuter vehicle traffic:
I-80 is a critical connection from
the Sacramento International and
Mather airports and the Ports
of Sacramento, Oakland, and
Stockton. In addition to business
and commercial trips, I-80 carries
a significant amount of inter-
regional commuters as well as
recreational traffic.
Pedestrians and visitors:
Riverside Avenue will be
redesigned to reflect a more
pedestrian-friendly environment—
attracting business and visitors
from around the region.
Drivers:
Motorists who get on and off
Highway 65 at Pleasant Grove
Boulevard will see a significant
improvement in traffic flow at this
crossing.
Reflections | Page 13
Timeline Estimated
Cost/ Source
of Funds
Construction begins $15 million: $12 million
in early spring with in Traffic Mitigation Fees
completion estimated (paid for by new
for late-fall 2008. development), and
$3 million in gas tax funds
Construction is Unreleased: paid for
estimated to begin in by State Transportation
early summer 2008 and Improvement
will last for two years. Program (STIP), Federal
Demonstration funds, and
This project is local funds for landscaping
managed by the
California Department
of Transportation,
District 3 (Caltrans)
Construction is $14 million: paid for by
estimated to begin Redevelopment Agency
by summer 2008, funds
lasting approximately
14 months.
Construction is $9 million: paid for by
estimated to occur Highway 65 Joint Powers
spring through fall Authority fees, North
in 2008. Central Roseville Specific
Plan Community Facilities
District, Traffic Mitigation
Fees, and $1.7 million in
Proposition 1B funds
 Roseville News
Reflections | Page 14
Cops Care Kids Camp
hits the trail
Plans are underway for a new, exciting
Cops Care Kids Camp (CCKC) -- the
2008 edition of the Roseville Police
Department’s award-winning summer
camp. Traditionally Roseville’s youth
service officers have hosted the week-
long day camp on one of Roseville’s
high school campuses, with lots of
sports, swimming, food, and fun. For
Summer 2008, the youth services staff
are looking to shake things up with a
stronger emphasis on life skills, police
officer mentoring and challenge activi-
ties. This summer’s CCKC may even
move to an all-week overnight camp
format.
What won’t change? Cops Care Kids
Camp will still be a very affordable and
fun program for Roseville kids enter-
ing junior high school or intermediate
school. CCKC will still be hosted by
Roseville Police Department’s enthu-
siastic staff of school campus officers,
and will provide lots of positive inter-
action between kids and police offi-
cers. If you know an upcoming middle
schooler who would benefit from this
experience, please talk to your school
principal or any Roseville Police De-
partment youth service officer, or call
Sgt. Karl Dyer at 774-5052.
Centennial brings opportunities for celebration,
and your participation
On April 10, 2009 the City will mark its
100th anniversary and the celebration will
last the whole year. Community involve-
ment is the key to success for planning
the variety of activities, and residents are
invited to participate in the fun by joining
any of the six Centennial Celebration
subcommittees to help shape the scope of
Centennial celebrations. The subcommit-
tees are Historical Remembrances, Rose
Parade Float, Special Events, Community
Outreach, School Outreach, and Mer-
chandising. Visit www.roseville.ca.us/
centennial to learn more about how to
get involved.
Our Centennial Celebration includes an
application to have a centennial float in
the 2009 Rose Parade in Pasadena, which will be attended by 1.5 million people and
attract a worldwide television audience of 400 million. The float will be a unique
and unparalleled opportunity to gain exposure for our city on a worldwide stage. To
help finance the cost of the float, estimated at $200,000, the city launched a Pennies
for the Parade campaign. Roseville is asking residents and businesses to donate any
amount they can--ideally $1.85 per resident--to offset the cost of the float building.
The Pennies for the Parade campaign received a boost at the kickoff event Jan. 16.
Former Mayor Paul Lunardi (1954-1956) donated $100, and his contribution was
matched by Mayor Jim Gray and historian Duke Davis. Those who attended the
Chamber of Commerce’s annual installation dinner Jan. 30 also helped raise funds.
Donation jars will be available at local businesses and events. To make a donation,
sponsor a jar at your business, or obtain a Pennies for the Parade sticker to put on
your jar, go to the event website.
You can also log on to the City’s Centennial Celebration website located at
www.roseville.ca.us/centennial to see what’s happening, submit memories
of your life in Roseville, make appointments to have historic photos scanned,
and/or be interviewed on camera for the Roseville Centennial video.
 What’s Going On
Reflections | Page 15

Empower yourself...register to vote! May is Bike Month

The deadline to register for the Statewide
District Primary scheduled for June 3 is
Mon., May 19. A primary election is a
nominating election in which the voters
of each political party choose the nominee
who will run against the other political
parties’ nominees in the general election.
For example, Republicans run against
other Republicans and Democrats run against other Democrats for their respec-
tive party’s nomination. In this type of election, voters are choosing a candidate to Join others this May by getting out
represent their party. They are not choosing the officeholder for a partisan office of your car and riding your bike
yet. Contact the Placer County Elections Division or visit the Secretary of State’s for errands, recreation, fitness, and
website at www.sos.ca.gov for a list of qualified political parties. commuting.

The deadline to register for the Presidential General Election on November 4 is Bike Month is a coordinated
Mon., October 20. The election will be the 56th consecutive quadrennial election regional effort that brings visibility
for president and vice president of the United States. This presidential election to bicycling as an environmentally-
schedule coincides with the 2008 Senate elections, House of Representatives elec- friendly form of transportation,
tions, and gubernatorial elections, as well as the City of Roseville Council election. and reminds people to think about
bicycling safely. Each year Bike
Month challenges residents in the
New passport card available region, through friendly competition,
The Department of State has recently developed a passport card as a to log one million miles of bicycling
more portable and less expensive alternative to the traditional passport collectively.
book. The passport card is a basic component of the PASS (People Ac-
cess Security Service) system announced by Secretaries Rice and Chertoff Formerly known as Bike Commute
in January 2006, and will meet the specific requirements of the Western Month, Bike Month’s efforts
Hemisphere Travel Initiative to secure and expedite travel at U.S. land and expand beyond commuters.
sea ports-of-entry when arriving from Canada, Mexico, the Caribbean, Cyclists are encouraged to help the
and Bermuda. The card may not be used to travel by air. It will otherwise Sacramento Region log a million
carry the rights and privileges of the U.S. passport book and will be adju- bicycle miles. Last year more than
dicated to the exact same standards. 4,100 participants of all ages logged
926,638 miles in the region. In 2006
The card will have the same validity period as a passport book: 10 years Roseville residents collectively logged
for an adult, five for children 15 and younger. For adults who already more than 60,000 miles!
have a passport book, they may apply for the card as a passport renewal
and pay only $20. First-time applicants will pay $45 for adult cards and Visit www.mayisbikemonth.com to
$35 for children cards. The Roseville City Clerk’s office offers passport log your commute, errand,and recre-
services. For information, visit www.roseville.ca.us/passport or call ational miles.
(916) 774-5263.
 Spring Events Calendar
Reflections | Page 16

March 26
Memorial Day Ceremony, at World War II
15 Monument
Third Saturday Art Tour 2 p.m. , 114 Vernon St.
5:30-8:30 p.m., Downtown Library Sponsored by Roseville Historical Society, Veteran’s
Exhibits by local artists of Roseville, City of Roseville, SureWest.

27 Mayor and city councilmembers from

April Downtown Tuesday Nights left to right: Richard Roccucci, Carol Gar-
5-9 p.m., Vernon Street.
16 cia, Mayor Jim Gray, Mayor Pro-Tem Gina
20th Annual Poetry Contest Awards Garbolino and John Allard.
4 p.m., Martha Riley Community Library
1501 Pleasant Grove Blvd. June Public Meeting
3 Schedules
19 Downtown Tuesday Nights
Earth Day/Celebrate the Earth 5-9 p.m., Vernon Street.
Utility Exploration Center City Council – first and third
1501 Pleasant Grove Blvd. Wednesday of each month
10
Visit www.roseville.ca.us/explore for details. Downtown Tuesday Nights Design Committee – third Thursday
5-9 p.m., Vernon Street. of each month
24 Grants Advisory Commission –
Learn to ride the bus workshop 13 second Tuesday of each month
10 a.m., Maidu Community Center Summer Reading Club kick-off party
1550 Maidu Dr. Library Board – fourth Monday
6 p.m., Downtown & Maidu libraries
every odd numbered month
28 17 Parks & Recreation Commission –
The Great Roseville Cleanup Downtown Tuesday Nights first Monday of each month
9 a.m. - noon 5-9 p.m., Vernon Street. Planning Commission – second and
Volunteer to combat litter in local streams and
fourth Thursday of each month
open spaces www.creekweek.org or call (916) 22
773-6575. Public Utilities Commission –
Music in the Park
fourth Tuesday of each month
6:30 – 8:30 p.m.
Royer Park Revitalization Committee – second
May www.rosevillemusicinthepark.com Monday every other month
Senior Commission – first
6 24 Wednesday every other month
Downtown Tuesday Nights Downtown Tuesday Nights Transportation Commission – third
5-9 p.m., Vernon St. 5-9 p.m., Vernon Street.
Tuesday of each month
13 28
Downtown Tuesday Nights Korean War Memorial Ceremony
5-9 p.m., Vernon St.
City Contacts
11 a.m. , Maidu Community Center - Rose Garden
1550 Maidu Dr. Visit www.roseville.ca.us/contacts
20 for a complete list of depart-
Downtown Tuesday Nights
5-9 p.m., Vernon St. ment phone numbers or call
(916)774-5200.