Questionnaire

Consumer Questionnaire Understanding Consumer Preferences regarding features current / upcoming cars
Instructions to the Administrator: This questionnaire could be administered in person or over phone to a respondent. Students need to approach car owners/car drivers to respond to this questionnaire to get adequate inputs for various questions. The text marked in ITALICS RED is for students who administer the survey. The students should administer the questionnaire verbatim, to ensure no administrator bias creeps in. All the best! ------------------------------------------------------------------------------------------------------------------------------(Greet Respondent and introduce yourself) Dear Respondent, I am an MBA student from ______ College. I am here to know from you, your opinion about various features in your car. We are doing this study to understand consumer expectations regarding electronics features in current/upcoming cars. Personal Information about the Respondent (Make entries in the boxes below) 1. Name of the Respondent: ____________________________________ 3. Gender: a. Male b. Female 2. Age: ___________

(Please note Gender without asking)

4. Contact No. a. Mobile: _________________________ b. Landline: ________________________ 5. E-mail id: _________________________________ 6. City: __________________________ 7. Make of the Car(s) Owned (Manufacturer): _______________________________________________ 8. Model / Name of the Car(s): __________________________________________________ 9. Year of Purchase: ____________ 10. Kilometers run: ___________ 11. Mileage: _______ km/ltr.

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Questionnaire

Understand Decision Making 12 Who decides on buying a new car in your household? (Tick any one) I myself My husband/ wife/ partner and I make decisions together, my input to decision being considerable My husband/ wife/ partner Other person (e.g. children, parents) . Find out the Socio- Economic class (The SEC Classification (also called the Socio-Economic Classification) is a classification of households used by surveyors, market researchers, media and marketing companies in India to categorize consumer behavior. The occupation and education level of the HIGHEST MONEY CONTRIBUTING member is the family is noted. Then the SEC of the household is inferred. Refer table below. Eg: If a Respondents Occupation is Supervisor at Manufacturing Unit and is a Post Graduate (general) His SEC category is A2) 13. Socio - Economic Class: a. I would like to know something about the person who makes the biggest / highest contribution to the family expenditure. What is his/her occupation? (Write in space below. If retired ask: what was his/her occupation before he/she retired?) Occupation: _________________________________ b. What is the highest level to which he/she has studied? (Write in space below) Education: __________________________________ (Use the above two answers to CIRCLE an appropriate SEC class in the below table) c. SEC Class ______

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Questionnaire
SOCIAL CLASS (defined by education level & occupation) 1 1. Unskilled Workers 2. Skilled workers 3. Petty traders 4. Shop owners Businessmen/ Industrialists with no. of employees 5. None 6. 1-9 7. 10+ 8. Self-employed professional Clerical/ Salesman 9. Lower level 10. Supervisory level 11. Officers/Executives junior 12. Officers/Executives middle / senior X X X B1 x x x B1 x x x B1 x x B2 B1 B2 B2 B1 A2 B1 B1 A2 A1 B1 A2 A2 A1 X X B1 X x B2 B1 x B2 B2 A2 x B1 B1 A2 B2 A2 A2 A1 B1 A2 A1 A1 A2 A1 A1 A1 A1 X X X X Illiterate School: up to 4 years 2 x x x x School: 59 years SSC/ HSC Some college but not graduate 5 x x x B1 Graduate/ Post graduate general 6 x B2 B2 A2 Graduate / Post graduate professional 7 x B2 B2 A2

3 x x x x

4 x x x B2

14. A. What all parameters will you consider while buying a car?(Tick all applicable boxes)

Mileage Looks/Styling Luxury Safety Sporty Strong &Rugged Feature rich Environment friendly Technology Total cost of ownership Others

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Questionnaire B. Rank your 5 favorite cars(Write car names in second column)

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

C. 3 car manufacturers you consider the best based on the factors you have chosen above
Car 1 Car 2 Car 3

15. Why have you bought a car?(Tick Multiple Boxes If they specify Main reason Tick Against)
Sr. No. Response A. Tick B. Tick Main Reason

1 2 3 4 5

For my family I always had a dream to buy a car To enhance my family status I just consider it as a transportation medium I consider it as an important asset

16. (3 part question)For what all purposes do you use your car for? Please specify the main purpose, you use your car for. How many times in a week you use car for the purposes listed. What is average distance travelled per week for each purpose?
A.Main / Major purpose B. Times used in a week C. Average distance travelled per week

Sr. No.

Purpose of Usage

1 2 3 4 5

Going to office Recreation Shopping Commute within city limits Commute outside city limits

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Questionnaire 17. What type of Audio system would you prefer in your car? (Tick only one applicable box)
Sr. No. 1 Audio System types One where I can listen to MP3 songs, CD / DVD Without any deck USB / Bluetooth/ i-Pod connectivity with amplifier is enough Tick

18. Rate the importance of Vehicle security feature on a scale of 1 to 5: _________ (1- least Important 5- Highly important) 19. What measures do you adopt to get directions to reach unknown places? (Tick all applicable boxes)
Sr. No. 1 2 3 4 5 6 7 Usual Way Refer a printed map Search on Google / other Search Engines Ask friends / family / relatives / colleagues Ask for local help after reaching nearby area Try to explore on your own Use a Portable Navigation Device (PND) Other 1 Tick

Other 2 -

20. Have you used any kind of Navigation Systems earlier? Yes

No

21. (4 part question)Can you mention various types of Navigation Systems you are aware of? (Tick all applicable boxes)Have you used any of them? (Tick all applicable boxes) Are you satisfied using these products? (Scale of 0 to 10 to be used, 10 very satisfied, 0 Not at all satisfied). Which one would you prefer to use the most?(Tick only one applicable box)

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Questionnaire
A. Sr. No. Navigation System types Aware ness(Tick) 1 Mobile Navigation Systems Powered by Google /Other Portals/ Network operators Portable Navigation Devices offered by MapMyIndia, Tom Tom, Sat Guide etc. In-Built Car Navigation Systems Other 1 B. Used (Tick) C. Satisfaction Rating D. Most preferred (Tick only one)

2 3 4

Other 2

22. Does your car have a navigation system device? a.

Yes ____ No _____

If YES who is the device provider? __________________________

b. What influenced your purchase (Tick applicable boxes)

Print Advertisements Dealer Recommendation Blogs/ Online Forum/ Social Media Word of Mouth Expert Reviews Other Specify

c. Why did you fit a navigation system in your car?(Tick only one applicable box) Convenience Very Often Status Symbol Often Other - ___________ Rarely Never

d. How often do you use your navigation system? (Tick only one applicable box) Sometimes

e. Are you satisfied with the Navigation System? (Tick only one applicable box) Highly satisfied Dissatisfied Satisfied Highly Dissatisfied Neither Satisfied Nor Dissatisfied

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Questionnaire 23. Rank the function/ service in the navigation system you use/ would prefer the most.(Tick all applicable boxes)
Places of Interest Distance Indication Time indication Proposed time to travel Route Options/ Comparison Traffic indicators Others Specify

24. (Multi-Part Question)Can you name some of the popular suppliers in the market who offer various types of In-Car Navigation Systems? Please name any unique features offered by these Systems. Are you aware of Map data suppliers for the mentioned Navigation systems? If Yes, which is your preferred Map data supplier for the navigation system installed in your car? (Tick any one. GM-Google Maps; MMI-MapMyIndia)
Sr. No. A.Name of the Supplier aware of B. Unique feature C. Name of the Map Data supplier aware of D. Tick Preferred Map Data supplier Google 1 Maps MMI 2 3 4 NAVTEQ GARMIN Others ______

25. In which situations do you mostly use your Navigation System? (Tick all applicable boxes) For what purpose would you mainly use a Navigation system?
B. Main Sr. No. Situation A. Tick purpose for using Nav. system 1 While traveling within city

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Questionnaire
2 3 4 While traveling in a non-familiar place To explore nearest possible route to a destination To locate a particular destination To explore various cities and places of 5 interest(restaurants, cinemas, museums, petrol pumps etc.) 6 Other 1 -

Other 2 -

26. Are there any features in your PND(Portable Navigation Device) that makes you unhappy? (Write in the space) ________________________________________________________________________ 27. Are there any security features installed for your Navigation System? (Write in the space) ________________________________________________________________________ 28. (Multi Part Question)What are your expectations regarding various Navigation System features given below? Specify main / most important features expected.
Sr. No. Feature Ability to connect to Internet with the help of vehicle navigation system A. Tick (if preferre d) B. Main / Most important feature (expected)

Navigation/DVD display in rear seat

a. Preferred Panel Touch Screen 3 b. Preferred Panel Remote Control 4 a. Mode to enter destination information

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Questionnaire
Enter place name directly b. Mode to enter destination information Enter address c. Mode to enter destination information Enter postal code d. Mode to enter destination information Search within map e. Mode to enter destination information Categorized search a. Display Language - English 5 b. Display Language - Hindi c. Display Language - Regional a. Instruction (Voice) Language - English 6 b. Instruction (Voice) Language - Hindi c. Instruction (Voice) Language - Regional 7 8 9 10 In-built database to show popular places within a city Others 1 Others 2 Others 3

29. What steps would you prefer to locate a destination? (Tick only one applicable box)
Sr. No. 1 2 3 4 Preferred way Enter City -> Town -> House No. Enter City -> Street -> House No. Enter City -> Street -> Search Off road Other 1 Tick

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Questionnaire 30. Usually we only have the audio system to entertain ourselves in the car. a. Do you feel the need for a Rear seat entertainment console? (Explain Rear seat

Entertainment as LCD screens for people sitting in rear seat, Multi-speaker systems with enhanced audio. ) Yes No

If Yes, What would you want to include?

b. What is the desired size of the LCD screen 7 10 15 More than 15

c. System playing various audio and video formats .MP3, .AVI, DivX, .VOB etc. Yes No No No d. Multi-speaker systems Yes

e. Dolby Digital Surround speaker systems Yes

f.

Others 1 - ____________________________________________

31. What do you expect from the Navigation Systems in terms of content, features and functionality? (Apart from the ones mentioned above) a. __________________________________________________________________________ b. ___________________________________________________________________________ c. __________________________________________________________________________ 32. Any other suggestions / comments / feedback. ______________________________________________________________________________ ______________________________________________________________________________

Auto Transmission questions: 33. Does your car have Manual Gear Transmission or Automatic Gear Transmission? (Tick only one box) Manual Transmission Automatic Transmission

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Questionnaire
34. If respondent has car with Manual Transmission,

What is your view / feedback about cars with Automatic Transmission? (Tick only one box) Opinion about car with Automatic Transmission a. Manual Transmission Car is convenient to drive b. Car with Manual Transmission provides better fuel efficiency than a car with Auto Transmission c. Cars with Auto Transmission are expensive (Not my cup of tea) d. Would always prefer a car with Manual Transmission over Automatic Transmission e. Other 1Tick

35. If respondent has car with Automatic Transmission, ask, Was the Automatic Transmission system factory-fitted or you have installed it later?( (Tick only one box) Factory-fitted: Installed it later:

36. Rate you satisfaction with the Automatic Transmission of your car. Rating 0 to 10, 0 Very Dissatisfied, 10 Extremely Satisfied. (Tick only one box) Satisfaction with Automatic Transmission

Not at all satisfied 1 2 3 4 5 6 7

Totally satisfied 8 9 10

Rating

37. Why would you use a car with Automatic Transmission over car with Manual Transmission?(Tick all applicable boxes)) Opinion about using Transmission a. Driving Pleasure b. Convenience c. Status Symbol car with Automatic Tick

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Questionnaire d. Better performance e. Other 1-

Questions to be asked to all respondents (even if his car is having car with MT)
38. Have you driven any other car having Automatic Transmission? Share your experience while driving (specifically regarding transmission).(Note down Car and Experience)
A. Car Name B. Experience while driving the car (specifically about AT)

39. What additional functionality do you expect from cars having Automatic Transmission? Expectation Fuel Efficiency Driving functionality (better functionality expected) Other 1 Tick

40. Are you aware of any Automatic Transmission kit providers / suppliers in the market? Yes No

If Yes, Could you name some of them? Which of them is the most popular? Why? A.Names of Automatic Transmission kit providers / suppliers in the market aware of B.Most Popul ar (tick) C. Why is the provider / supplier popular?

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Questionnaire 41. Which of the car segments, according to you should also come with Automatic Transmission variant? (Tick all applicable boxes) High class Luxury Cars Convertibles 42. Would you prefer to fit an AT kit in your car from aftermarket? (Through car dealer, supplier, manufacturer etc.)(Tick only one box) Yes No Sedans SUVs MUVs Hatchbacks

43. Do you feel that Automatic Transmission is suitable for Indian Terrain? (Different road conditions, varying gradients, weather conditions etc ) (Tick only one box) Yes No

44. What should be the ideal engine capacity suitable for Automatic Transmission installation in a car? (Tick only one box) 800CC >2200CC 45. What would be your preferred ideal speed options for AT? (Tick only one box) 4-Speed Manual A. Petrol 5-Speed Automatic Diesel 6-Speed 8-Speed CVT(Continuous Variable Transmission) 1200CC 1600CC 1800CC 2000CC 2200CC

46. What are your most preferred Transmission option?(Tick only one box) Semi-automatic

47. Would you prefer AT in petrol-driven car or diesel-driven car and Why ? (Tick only one box) B. WHY?__________________________________________ (Tick only one box) More than 3Lakh Rs 1-2Lakh Rs 2-3 Lakh Rs

48. What extra price are you willing to pay for AT car? Less than 1 Lakh Rs 49. AT Car Expectations?
A. Performance

(Write down features/expectations for each category below)

B. Comfort C. Convenience D. Safety

Student Name: _________________ Place: ___________________ Date: _______________ Data Entry into Excel Sheet: ____________________________ Date: __________________

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