DAEWOO EXPRESS BUS SERVICES IN PAKISTAN

Why I choose this company? I have a personal experience traveling in Daewoo, many times from Sargodha to Lahore and Faisalabad. I feel a great difference regarding service with respect to other competitors of Daewoo like New Kahn, Ban dial, Shalimar, Nazi express. Before going to describe about the customer retention policies I will briefly discuss the introduction of Daewoo. Daewoo, a top Korean company, emerged in Pakistan in 1993, company import buses from Korea and intends t o i n v e s t $ 6 0 i n i t s t r a n s p o r t v e n t u r e w h i c h w o u l d have 600buses in t otal. Company source says t hat it is also cons idering installing a bus assembling plant to take part in the massive demand of passenger. The company started its business on December 10, 1997 after obtaining certificate for commencement of business from registrar of companies, Lahore. Daewoo Pakistan Motorway Services Ltd. was incorporated as a public ltd. company on October 23, 1997. The object of the company was to provide services on Lahore- Islamabad motorway. Daewoo Pakistan Express Bus Services Ltd. was incorporated as publicity. Their important activities are:  To plan, survey, design, finance, construct, own, operate and maintain bus services  To carry on the business of transport of goods, mails, passengers either by air, by land or sea whether in airplanes, motor-vehicles, cars, ships or in any manner what so ever  To indulge in higher transportation services in all the parts of the world

Starting in Pakistan In May 1999, Daewoo signed memorandum of understanding with the Government of Punjab at Seoul, Korea to operate 1500 buses in Pakistan out of which 700 buses were proposed to be operated in Punjab whereas 800 buses in Sindh.. Major routes       Lahore - Islamabad Lahore Multan Lahore Sargodha Lahore Faisalabad Rawalpindi Murree Lahore Peshawar

Daewoo Pakistan Express Bus Service has two categories of buses in their fleet,  Normal  Super Normal buses has the less facilities where in Super category, there are luxury seating arrangement and some other luxury facilities within the bus. Now, this company has nearly about 100 buses providing services different routes and has a vast network within Pakistan.1

National university of modern languages (NUML)

Special features
Daewoo aims to provide following services to their customers              Smooth drive with comfort seats Refreshment Audio/Video entertainment Centrally heated and air-conditioned reservation facilities Pick and drop facilities Punctual departures and arrivals 24 hour service Computerized ticketing Courteous hostesses Armed security guards Cargo service Expert drivers

Swot Analysis STRENGTH Brand name Unique services Opportunities More buses, routes and a greater range Of transport network . WEAKNESS lack of extensive transport network insufficent mrkt intelligence Threats well established competitors Govt. policies

MARKETING MIX PRODUCT Daewoo will provide traveling services using innovative techniques and modern technologies with a friendly environment. PLACE The company will make sure that service is available throughout the country at all suitable locations. PROMOTION Effective marketing involved in supplying services with a great emphasis on effective long-term strategies. Its services (traveling, pick & drop, cargo etc) will be promoted through out the country using a network of bus-stations. PRICE After developing their pricing structures and strategies, companies often face situations in which they must initiate price changes or respond to price changed by competitors

Importance for customer

Cargo setups providing safe and speedy delivery to clients. Opening more and more Pick up Points in main cities to facilitate client more effectively.

Punctuality Time is the most important factor for customer. Punctuality and regularity is the key feature of their service.Passengers are valueable for them like time.

Audio/visual entertainment Daewoo make journey full of comfort and entertained.  Audio songs  Family movies, documentaries  News paper and magzines

Luxury buses Buses are equiped with  Comfortable and spacious seats.  Latest audio visual technologies.  Online tracking system Courteous and trained staff  Courteous staff are responsible for safe and comfort journey

Conclusion Even though the services of Daewoo Pakistan Express Bus Service are very costly, people still prefer to travel by this service because of their efficient services at the stations as well as during the journey, proper timing schedules. Especially, the business class definitely prefers their services to save their precious time.