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ROI ANALYSIS > 5 Years - SOUTHERN AFRICA

South Africa
LICENSING
Operator
Operations Effective Date
Scope of License
LICENSE Fees
Scope of services
Service Restrictions
Geographical Limitations
Tariff Restrictons
Regulatory environment
Regulatory Body
PARTNERSHIP
Shareholding MobiCash
Shareholding Local Partner
Management Control
Contribution Mobicash
Contribution Local Partner
MARKET FACTORS
Population
GDP/capita 2008 ($)
Total Labour Force -2008
Currency / Exchange rate $1.00
Mobile Subscribers (2009)
Mobile Teledensity
Average Revenue Per User (arpu)
Tel. lines 2008
Internet Users 2009
Internet Teledensity

Namibia

Botswana

Angola

Mozambique

MobiCash_Sa MobiCash_Na
MobiCash_Bw
MobiCash_A0 MobiCash_Mz
DEC-2009
DEC-2010
JAN-2010
MAR-2010
MAR-2010
PSP
PSP
PSP
PSP
PSP
$0
$0
$0
$0
$0
Mobile Payment Mobile Payment Mobile Payment Mobile Payment Mobile Payment
Forex
None
Non Regulated

Forex
None
Non Regulated

None
None
Non Regulated

Forex
None
Non Regulated

Forex
None
Non Regulated

SARB

BoN

BoB

BNA

BOM

No
MobiCash 100%

Established
Established In negoctiation In negoctiation
MobiCash 47% Mobicash 47% Mobicash 60% Mobicash 60%
Aantu 53%Souer Invest 53%Local Partner 45%Local Partner 45%
Yes
Equal Vote
Equal Vote
Yes
Yes
Hard + Software
Software
Software Hard + Software Hard + Software
100%Funding+LogisticsFunding+LogisticsFunding+LogisticsFunding+Logistics
49,502,489
5,770
18,220,000
R 7.50
50,640,000
102.30%
$23.60
4,350,000
4,590,000
9.3%

2,108,665
3,805
667,000
N$ 7.50
1,350,000
64.02%
$13.60
145,000
113,500
5.4%

1,990,876
6,519
388,400
BWP 6.71
1,745,000
87.65%
$13.60
93,200
136,900
6.9%

12,799,293
3.38
7,288,000
AON 78.00
6,773,500
52.92%
$17.60
98,200
550,000
4.3%

21,669,278
367
10,040,000
MZM 27.64
5,429,000
25.05%
$16.50
67,000
350,000
1.6%

23%
11,647,200
MobiCash Transactions (4/month)
559,065,600
MobiGift Transactions ( 1/4 sub > 3/y)
8,735,400
MobiCoupon Transactions (1/5 subs > 6/y)13,976,640
MobiRemit Transactions (1/4sub > 6/y)
17,470,800
MobiPayroll Transactions (1/20 sub > 12/y) 6,988,320
MobiGrant Transactions
0
MobiStores e-Commerce (1/10 sub)
1,164,720
Airtime sale @ 10% (1/5 sub)
2,329,440
Voicecall Transactions (1/6 sub)
93,177,600

35%
472,500
22,680,000
354,375
378,000
708,750
283,500
0
47,250
94,500
3,780,000

35%
610,750
29,316,000
458,063
488,600
916,125
366,450
0
61,075
122,150
4,886,000

30%
2,032,050
97,538,400
1,524,038
1,625,640
3,048,075
1,219,230
0
203,205
406,410
16,256,400

30%
1,628,700
78,177,600
1,221,525
1,302,960
2,443,050
977,220
0
162,870
325,740
13,029,600

$1,650,000
$1,450,000
$3,100,000

$350,000
$250,000
$600,000

$350,000
$250,000
$600,000

$550,000
$450,000
$1,000,000

$550,000
$450,000
$1,000,000

$128,585,088

$5,216,400

$6,742,680

$22,433,832

$17,980,848

ASSUMPTIONS BASE > 5 Years


MobiCash Market capture
MobiCash Target Subscribers

FUNDING
Capex
Opex (until breakeven)
Total Funding
VALUATION & ROI > 5 Years

MobiCash Transactions @ $0.25

MobiGift Transactions @ $0.40


MobiCoupon Transactions @ $0.27
MobiRemit Transactions @ $0.67
MobiPayroll Transactions @ $.0.30
MobiGrant Transactions @ $0.67
MobiStores e-Commerce @ $20.00
Airtime sale @ $10.00
Voicecall Transactions @ $0.05
Total Revenue
Net profit (25%)
TIMES MONEY BACK (months)
ROI
ASSUMPTIONS explanation
MobiCash Market capture
MobiCash Target Subscribers

$3,494,160
$3,773,693
$11,705,436
$2,096,496
$0
$23,294,400
$23,294,400
$4,658,880
$200,902,553
$50,225,638
0.7
1520.2%

$141,750
$102,060
$474,863
$85,050
$0
$945,000
$945,000
$189,000
$8,099,123
$2,024,781
3.6
237.5%

$183,225
$131,922
$613,804
$109,935
$0
$1,221,500
$1,221,500
$244,300
$10,468,866
$2,617,216
2.8
336.2%

$609,615
$438,923
$2,042,210
$365,769
$0
$4,064,100
$4,064,100
$812,820
$34,831,369
$8,707,842
1.4
770.8%

$488,610
$351,799
$1,636,844
$293,166
$0
$3,257,400
$3,257,400
$651,480
$27,917,547
$6,979,387
1.7
597.9%

Express a % of the market of the entire country subscriber base that can be captured over a p
Express a the number of subscribers that can be captured over a period of 5 years
MobiCash Transactions (12/y)
It is assumed that each mobile will at least make 4 transactio per month > 12 transact per yea
MobiGift Transactions ( 1/4 sub > 3/y)It is assumed that a 1/4 of our captured market will make 3 Mobigift transactions per year
MobiCoupon Transactions (1/5 subs >It 6/y)
is assumed that a 1/5 of our captured market will make 4 MobiCoupon transactions per yea
MobiRemit Transactions (1/4sub > 6/y)
It is assumed that a 1/6 of our captured market will make 6 Money Remittance transactions pe
MobiPayroll Transactions (1/20 sub >It12/y)
is assumed that a 1/20 of our captured market will make 12 payroll transactions per year
MobiGrant Transactions
Subject to negotion with Social Grant scheme > still in negotiation!
MobiStores e-Commerce (1/10 sub) a 1/20 of our captured market will conduct e-commerce online and we expect an average of $
Airtime sale @ 10% (1/5 sub)
a 1/5 of opur subscriber will by their airtime using Mobicash and a profit of $10 is expected pe
Voicecall Transactions (1/6 sub)
subject to negotiion with the GSM operator, we expect to get $0.05 on every inbound call

TOTAL

Source
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc

Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
88,070,601 ITU Indicators
ITU Indicators
36,603,400 InternetWorldstats
65,937,500 BMI Technowl
74.87% Derived
4,753,400 BMI Technology
5,740,400 BMI Technology
6.5% Derived
31% Assumed
16,391,200 Derived
786,777,600 Derived
12,293,400 Derived
17,771,840 Derived
24,586,800 Derived
9,834,720 Derived
0 Derived
1,639,120 Derived
3,278,240 Derived
131,129,600 Derived
$3,450,000 Assumed
$2,850,000 Assumed
$6,300,000 Derived
$180,958,848 Derived

$4,917,360 Derived
$4,798,397 Derived
$16,473,156 Derived
$2,950,416 Derived
$0 Derived
$32,782,400 Derived
$32,782,400 Derived
$6,556,480 Derived
$282,219,457 Derived
$70,554,864 Assumed
1.1 Derived
1019.9% Derived

ntire country subscriber base that can be captured over a period of 5 years

at least make 4 transactio per month > 12 transact per year


ured market will make 3 Mobigift transactions per year
ured market will make 4 MobiCoupon transactions per year
ured market will make 6 Money Remittance transactions per year
tured market will make 12 payroll transactions per year

onduct e-commerce online and we expect an average of $20 per year


r airtime using Mobicash and a profit of $10 is expected per year
operator, we expect to get $0.05 on every inbound call

ROI ANALYSIS > 5 Years - EAST AFRICA


Rwanda
LICENSING
Operator
Operations Effective Date
Scope of License
LICENSE Fees
Scope of services
Service Restrictions
Geographical Limitations
Tariff Restrictons
Regulatory environment
Regulatory Body
PARTNERSHIP
Shareholding MobiCash
Shareholding Local Partner
Management Control
Contribution Mobicash
Contribution Local Partner
MARKET FACTORS
Population
GDP/capita 2008 ($)
Total Labour Force -2008
Currency / Exchange rate $1.00
Mobile Subscribers (2009)
Mobile Teledensity
Average Revenue Per User (arpu)
Tel. lines 2008
Internet Users 2009
Internet Teledensity

Burundi

Uganda

Kenya

Tanzania

MobiCash_RW
MobiCash_Bu MobiCash_Ug
MobiCash_Ke MobiCash_Tz
MAR-2010
MAR-2010
MAR-2010
MAR-2010
MAR-2010
PSP
PSP
PSP
PSP
PSP
$300,000
$0
$0
$0
$0
Mobile Payment Mobile Payment Mobile Payment Mobile Payment Mobile Payment
None
None
Non Regulated

None
None
Non Regulated

None
None
Non Regulated

Forex
None
Non Regulated

Forex
None
Non Regulated

BNR

BRB

BoU

CBK

BoT

Established
Established In negoctiation In negoctiation In negoctiation
MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60%
Tele10 40%
Tele10 40%
Local Partner 40%Local Partner 40%Local Partner 40%
Yes
Yes
Yes
Yes
Yes
Hard + Software Hard + Software Hard + Software Hard + Software Hard + Software
Funding+LogisticsFunding+LogisticsFunding+LogisticsFunding+LogisticsFunding+Logistics
10,746,300
361
4,600,000
RWF 567.66
1,581,000
14.71%
$13.60
25,000
300,000
2.8%

9,511,200
125
3,420,000
BIF 1222.30
725,000
7.62%
$13.60
35,000
65,000
0.7%

32,369,550
469
14,880,000
UGX 1736.42
14,200,000
43.87%
$13.60
171,250
2,500,000
7.7%

35,265,000
890
19,450,000
KES 71.46
22,100,000
62.67%
$17.60
808,000
3,360,000
9.5%

39,743,000
518
20,380,000
TZS 1221.70
16,250,000
40.89%
$16.50
120,000
520,000
1.3%

35%
553,350
MobiCash Transactions (4/month)
26,560,800
MobiGift Transactions ( 1/4 sub > 3/y)
415,013
MobiCoupon Transactions (1/8 subs > 4/y) 276,675
MobiRemit Transactions (1/5sub > 6/y)
664,020
MobiPayroll Transactions (1/20 sub > 12/y) 332,010
MobiGrant Transactions
0
MobiStores e-Commerce (1/20 sub)
27,668
Airtime sale @ 10% (1/5 sub)
110,670
Voicecall Transactions (1/6 sub)
4,426,800

35%
253,750
12,180,000
190,313
126,875
304,500
152,250
0
12,688
50,750
2,030,000

25%
3,550,000
170,400,000
2,662,500
1,775,000
4,260,000
2,130,000
0
177,500
710,000
28,400,000

10%
2,210,000
106,080,000
1,657,500
1,105,000
2,652,000
1,326,000
0
110,500
442,000
17,680,000

10%
1,625,000
78,000,000
1,218,750
812,500
1,950,000
975,000
0
81,250
325,000
13,000,000

$550,000
$150,000
$700,000

$250,000
$200,000
$450,000

$450,000
$350,000
$800,000

$450,000
$350,000
$800,000

$450,000
$350,000
$800,000

$6,108,984

$2,801,400

$39,192,000

$24,398,400

$17,940,000

ASSUMPTIONS BASE > 5 Years


MobiCash Market capture
MobiCash Target Subscribers

FUNDING
Capex
Opex (until breakeven)
Total Funding
VALUATION & ROI > 5 Years

MobiCash Transactions @ $0.25

MobiGift Transactions @ $0.40


MobiCoupon Transactions @ $0.27
MobiRemit Transactions @ $0.67
MobiPayroll Transactions @ $.0.30
MobiGrant Transactions @ $0.67
MobiStores e-Commerce @ $20.00
Airtime sale @ $10.00
Voicecall Transactions @ $0.05
Total Revenue
Net profit (25%)
TIMES MONEY BACK (months)
ROI
ASSUMPTIONS explanation
MobiCash Market capture
MobiCash Target Subscribers

$166,005
$74,702
$444,893
$99,603
$0
$553,350
$1,106,700
$221,340
$8,775,578
$2,193,894
3.8
213.4%

$76,125
$34,256
$204,015
$45,675
$0
$253,750
$507,500
$101,500
$4,024,221
$1,006,055
5.4
123.6%

$1,065,000
$479,250
$2,854,200
$639,000
$0
$3,550,000
$7,100,000
$1,420,000
$56,299,450
$14,074,863
0.7
1659.4%

$663,000
$298,350
$1,776,840
$397,800
$0
$2,210,000
$4,420,000
$884,000
$35,048,390
$8,762,098
1.1
995.3%

$487,500
$219,375
$1,306,500
$292,500
$0
$1,625,000
$3,250,000
$650,000
$25,770,875
$6,442,719
1.5
705.3%

Express a % of the market of the entire country subscriber base that can be captured over a p
Express a the number of subscribers that can be captured over a period of 5 years
MobiCash Transactions (12/y)
It is assumed that each mobile will at least make 4 transactio per month > 12 transact per yea
MobiGift Transactions ( 1/4 sub > 3/y)It is assumed that a 1/4 of our captured market will make 3 Mobigift transactions per year
MobiCoupon Transactions (1/5 subs >It 4/y)
is assumed that a 1/5 of our captured market will make 4 MobiCoupon transactions per yea
MobiRemit Transactions (1/4sub > 6/y)
It is assumed that a 1/6 of our captured market will make 6 Money Remittance transactions pe
MobiPayroll Transactions (1/20 sub >It12/y)
is assumed that a 1/20 of our captured market will make 12 payroll transactions per year
MobiGrant Transactions
Subject to negotion with Social Grant scheme > still in negotiation!
MobiStores e-Commerce (1/10 sub) a 1/20 of our captured market will conduct e-commerce online and we expect an average of $
Airtime sale @ 10% (1/5 sub)
a 1/5 of opur subscriber will by their airtime using Mobicash and a profit of $10 is expected pe
Voicecall Transactions (1/6 sub)
subject to negotiion with the GSM operator, we expect to get $0.05 on every inbound call

TOTAL

Source
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc

Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
127,635,050 ITU Indicators
ITU Indicators
62,730,000 InternetWorldstats
54,856,000 BMI Technowl
42.98% Derived
1,159,250 BMI Technology
6,745,000 BMI Technology
5.3% Derived
23% Assumed
8,192,100 Derived
393,220,800 Derived
6,144,075 Derived
4,096,050 Derived
9,830,520 Derived
4,915,260 Derived
0 Derived
409,605 Derived
1,638,420 Derived
65,536,800 Derived
$2,150,000 Assumed
$1,400,000 Assumed
$3,550,000 Derived
$90,440,784 Derived

$2,457,630 Derived
$1,105,934 Derived
$6,586,448 Derived
$1,474,578 Derived
$0 Derived
$8,192,100 Derived
$16,384,200 Derived
$3,276,840 Derived
$129,918,514 Derived
$32,479,628 Assumed
1.3 Derived
814.9% Derived

ntire country subscriber base that can be captured over a period of 5 years

at least make 4 transactio per month > 12 transact per year


ured market will make 3 Mobigift transactions per year
ured market will make 4 MobiCoupon transactions per year
ured market will make 6 Money Remittance transactions per year
ptured market will make 12 payroll transactions per year

conduct e-commerce online and we expect an average of $20 per year


ir airtime using Mobicash and a profit of $10 is expected per year
operator, we expect to get $0.05 on every inbound call

ROI ANALYSIS > 5 Years - WEST AFRICA


Nigeria
LICENSING
Operator
Operations Effective Date
Scope of License
LICENSE Fees
Scope of services
Service Restrictions
Geographical Limitations
Tariff Restrictons
Regulatory environment
Regulatory Body
PARTNERSHIP
Shareholding MobiCash
Shareholding Local Partner
Management Control
Contribution Mobicash
Contribution Local Partner
MARKET FACTORS
Population
GDP/capita 2008 ($)
Total Labour Force -2008
Currency / Exchange rate $1.00
Mobile Subscribers (2009)
Mobile Teledensity
Average Revenue Per User (arpu)
Tel. lines 2008
Internet Users 2009
Internet Teledensity

Cameroon

Ghana

Yvory Coast

Senegal

Local MobiCash Local MobiCash Local MobiCash Local MobiCash Local MobiCash
APR-2010
MAY-2010
MAY-2010
MAY-2010
MAY-2010
PSP
PSP
PSP
PSP
PSP
$0
$0
$0
$0
$0
Mobile Payment Mobile Payment Mobile Payment Mobile Payment Mobile Payment
Forex
None
Non Regulated

Forex
None
Non Regulated

None
None
Non Regulated

Forex
None
Non Regulated

Forex
None
Non Regulated

BoN

CBC

GCB

BCEAO

BCEAO

No
Yes
Yes In negoctiation In negoctiation
MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60%
MultiLinks 40% MultiLinks 40% MultiLinks 40% MultiLinks 40% MultiLinks 40%
Yes
Yes
Yes
Yes
Yes
Hard + Software Hard + Software Hard + Software Hard + Software Hard + Software
Funding+LogisticsFunding+LogisticsFunding+LogisticsFunding+LogisticsFunding+Logistics
149,502,489
1,490
61,040,000
NGN 120.19
98,250,000
65.72%
$23.60
1,250,000
11,200,000
7.5%

19,383,000
1,283
6,716,000
CFA 457.02
7,675,000
39.60%
$15.60
130,700
547,600
2.8%

22,532,000
786
11,520,000
GHS 1.09
13,800,000
61.25%
$17.60
225,000
997,500
4.4%

19,031,000
1249
7,288,000
CFA 457.02
11,250,000
59.11%
$13.60
360,000
660,000
3.5%

12,519,000
1110
4,973,000
CFA 457.02
7,100,000
56.71%
$14.50
257,000
1,020,000
8.1%

15%
14,737,500
MobiCash Transactions (4/month)
707,400,000
MobiGift Transactions ( 1/4 sub > 3/y)
11,053,125
MobiCoupon Transactions (1/5 subs > 4/y)11,790,000
MobiRemit Transactions (1/4sub > 6/y)
22,106,250
MobiPayroll Transactions (1/20 sub > 12/y) 8,842,500
MobiGrant Transactions
0
MobiStores e-Commerce (1/10 sub)
1,473,750
Airtime sale @ 10% (1/5 sub)
2,947,500
Voicecall Transactions (1/4 sub)
117,900,000

22%
1,688,500
81,048,000
1,266,375
1,350,800
2,532,750
1,013,100
0
168,850
337,700
13,508,000

20%
2,760,000
132,480,000
2,070,000
2,208,000
4,140,000
1,656,000
0
276,000
552,000
22,080,000

18%
2,025,000
97,200,000
1,518,750
1,620,000
3,037,500
1,215,000
0
202,500
405,000
16,200,000

19%
1,349,000
64,752,000
1,011,750
1,079,200
2,023,500
809,400
0
134,900
269,800
10,792,000

$1,950,000
$1,650,000
$3,600,000

$450,000
$400,000
$850,000

$450,000
$400,000
$850,000

$450,000
$400,000
$850,000

$450,000
$400,000
$850,000

$162,702,000

$18,641,040

$30,470,400

$22,356,000

$14,892,960

ASSUMPTIONS BASE > 5 Years


MobiCash Market capture
MobiCash Target Subscribers

FUNDING
Capex
Opex (until breakeven)
Total Funding
VALUATION & ROI > 5 Years

MobiCash Transactions @ $0.25

MobiGift Transactions @ $0.40


MobiCoupon Transactions @ $0.27
MobiRemit Transactions @ $0.67
MobiPayroll Transactions @ $.0.30
MobiGrant Transactions @ $0.67
MobiStores e-Commerce @ $20.00
Airtime sale @ $10.00
Voicecall Transactions @ $0.05
Total Revenue
Net profit (25%)
TIMES MONEY BACK (months)
ROI
ASSUMPTIONS explanation
MobiCash Market capture
MobiCash Target Subscribers

$4,421,250
$3,183,300
$14,811,188
$2,652,750
$0
$29,475,000
$29,475,000
$5,895,000
$252,615,488
$63,153,872
0.7
1654.3%

$506,550
$364,716
$1,696,943
$303,930
$0
$3,377,000
$3,377,000
$1,350,800
$29,617,979
$7,404,495
1.4
771.1%

$828,000
$596,160
$2,773,800
$496,800
$0
$5,520,000
$5,520,000
$2,208,000
$48,413,160
$12,103,290
0.8
1323.9%

$607,500
$437,400
$2,035,125
$364,500
$0
$4,050,000
$4,050,000
$1,620,000
$35,520,525
$8,880,131
1.1
944.7%

$404,700
$291,384
$1,355,745
$242,820
$0
$2,698,000
$2,698,000
$1,079,200
$23,662,809
$5,915,702
1.7
596.0%

Express a % of the market of the entire country subscriber base that can be captured over a p
Express a the number of subscribers that can be captured over a period of 5 years
MobiCash Transactions (12/y)
It is assumed that each mobile will at least make 4 transactio per month > 12 transact per yea
MobiGift Transactions ( 1/4 sub > 3/y)It is assumed that a 1/4 of our captured market will make 3 Mobigift transactions per year
MobiCoupon Transactions (1/5 subs >It 4/y)
is assumed that a 1/5 of our captured market will make 4 MobiCoupon transactions per year
MobiRemit Transactions (1/4sub > 6/y)
It is assumed that a 1/6 of our captured market will make 6 Money Remittance transactions pe
MobiPayroll Transactions (1/20 sub >It12/y)
is assumed that a 1/20 of our captured market will make 12 payroll transactions per year
MobiGrant Transactions
Subject to negotion with Social Grant scheme > still in negotiation!
MobiStores e-Commerce (1/10 sub) a 1/20 of our captured market will conduct e-commerce online and we expect an average of $
Airtime sale @ 10% (1/5 sub)
a 1/5 of opur subscriber will by their airtime using Mobicash and a profit of $10 is expected pe
Voicecall Transactions (1/6 sub)
subject to negotiion with the GSM operator, we expect to get $0.05 on every inbound call

TOTAL

Source
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc

Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
222,967,489 ITU Indicators
ITU Indicators
91,537,000 InternetWorldstats
138,075,000 BMI Technowl
61.93% Derived
12.4%
2,222,700 BMI Technology
14,425,100 BMI Technology
6.5% Derived
19% Assumed
22,560,000 Derived
1,082,880,000 Derived
16,920,000 Derived
18,048,000 Derived
33,840,000 Derived
13,536,000 Derived
0 Derived
2,256,000 Derived
4,512,000 Derived
180,480,000 Derived
$3,750,000 Assumed
$3,250,000 Assumed
$7,000,000 Derived
$249,062,400 Derived

$6,768,000 Derived
$4,872,960 Derived
$22,672,800 Derived
$4,060,800 Derived
$0 Derived
$45,120,000 Derived
$45,120,000 Derived
$12,153,000 Derived
$389,829,960 Derived
$97,457,490 Assumed
0.9 Derived
1292.2% Derived

ntire country subscriber base that can be captured over a period of 5 years

at least make 4 transactio per month > 12 transact per year


ured market will make 3 Mobigift transactions per year
ured market will make 4 MobiCoupon transactions per year
ured market will make 6 Money Remittance transactions per year
ptured market will make 12 payroll transactions per year

onduct e-commerce online and we expect an average of $20 per year


r airtime using Mobicash and a profit of $10 is expected per year
operator, we expect to get $0.05 on every inbound call

ROI ANALYSIS > 5 Years - CENTRAL AFRICA


Gabon
LICENSING
Operator
Operations Effective Date
Scope of License
LICENSE Fees
Scope of services
Service Restrictions
Geographical Limitations
Tariff Restrictons
Regulatory environment
Regulatory Body
PARTNERSHIP
Shareholding MobiCash
Shareholding Local Partner
Management Control
Contribution Mobicash
Contribution Local Partner
MARKET FACTORS
Population
GDP/capita 2009 ($)
Total Labour Force -2008
Currency / Exchange rate $1.00
Mobile Subscribers (2009)
Mobile Teledensity
Average Revenue Per User (arpu)
Tel. lines 2008
Internet Users 2009
Internet Teledensity

Local MobiCash
SEP-2010
PSP
$0
Mobile Payment
None
None
Non Regulated

Source
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc

BEAC

No
MobiCash 60%
MultiLinks 40%
Yes
Hard + Software
Funding+Logistics
1,485,832
14,436
633,000
CFA 457.02
1,300,000
87.49%
$90.05
200,000
100,000
6.7%

ASSUMPTIONS BASE > 5 Years


MobiCash Market capture
MobiCash Target Subscribers

40%
520,000
MobiCash Transactions (4/month)
24,960,000
MobiGift Transactions ( 1/4 sub > 3/y)
390,000
MobiCoupon Transactions (1/5 subs > 4/y)
416,000
MobiRemit Transactions (1/4sub > 6/y)
780,000
MobiPayroll Transactions (1/20 sub > 12/y)
312,000
MobiGrant Transactions
0
MobiStores e-Commerce (1/10 sub)
52,000
Airtime sale @ 10% (1/5 sub)
104,000
Voicecall Transactions (1/6 sub)
4,160,000
FUNDING
Capex
Opex (until breakeven)
Total Funding

TOTAL

$250,000
$200,000
$450,000

Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
1,485,832 ITU Indicators
ITU Indicators
633,000 InternetWorldstats
1,300,000 BMI Technowl
87.49% Derived
17.5%
200,000 BMI Technology
100,000 BMI Technology
6.7% Derived
8% Assumed
520,000 Derived
24,960,000 Derived
390,000 Derived
416,000 Derived
780,000 Derived
312,000 Derived
0 Derived
52,000 Derived
104,000 Derived
4,160,000 Derived
$250,000 Assumed
$200,000 Assumed
$450,000 Derived

VALUATION & ROI > 5 Years

MobiCash Transactions @ $0.25

$5,740,800

$5,740,800 Derived

MobiGift Transactions @ $0.40


MobiCoupon Transactions @ $0.27
MobiRemit Transactions @ $0.67
MobiPayroll Transactions @ $.0.30
MobiGrant Transactions @ $0.67
MobiStores e-Commerce @ $20.00
Airtime sale @ $10.00
Voicecall Transactions @ $0.05
Total Revenue
Net profit (25%)
TIMES MONEY BACK (months)
ROI
ASSUMPTIONS explanation
MobiCash Market capture
MobiCash Target Subscribers

$156,000
$112,320
$522,600
$93,600
$0
$1,040,000
$1,040,000
$208,000
$8,913,320
$2,228,330
2.4
395.2%

$156,000 Derived
$112,320 Derived
$522,600 Derived
$93,600 Derived
$0 Derived
$1,040,000 Derived
$1,040,000 Derived
$208,000 Derived
$8,913,320 Derived
$2,228,330 Assumed
2.4 Derived
395.2% Derived

Express a % of the market of the entire country subscriber base that can be
Express a the number of subscribers that can be captured over a period of
MobiCash Transactions (12/y)
It is assumed that each mobile will at least make 4 transactio per month > 1
MobiGift Transactions ( 1/4 sub > 3/y)It is assumed that a 1/4 of our captured market will make 3 Mobigift transac
MobiCoupon Transactions (1/5 subs >It 4/y)
is assumed that a 1/5 of our captured market will make 4 MobiCoupon tra
MobiRemit Transactions (1/4sub > 6/y)
It is assumed that a 1/6 of our captured market will make 6 Money Remitta
MobiPayroll Transactions (1/20 sub >It12/y)
is assumed that a 1/20 of our captured market will make 12 payroll transa
MobiGrant Transactions
Subject to negotion with Social Grant scheme > still in negotiation!
MobiStores e-Commerce (1/10 sub) a 1/20 of our captured market will conduct e-commerce online and we expe
Airtime sale @ 10% (1/5 sub)
a 1/5 of opur subscriber will by their airtime using Mobicash and a profit of
Voicecall Transactions (1/6 sub)
subject to negotiion with the GSM operator, we expect to get $0.05 on ever

ROI ANALYSIS > 5 Years - NORTH AFRICA


Egypt
LICENSING
Operator
Operations Effective Date
Scope of License
LICENSE Fees
Scope of services
Service Restrictions
Geographical Limitations
Tariff Restrictons
Regulatory environment
Regulatory Body
PARTNERSHIP
Shareholding MobiCash
Shareholding Local Partner
Management Control
Contribution Mobicash
Contribution Local Partner
MARKET FACTORS
Population
GDP/capita 2007 ($)
Total Labour Force -2008
Currency / Exchange rate $1.00
Mobile Subscribers (2008)
Mobile Teledensity
Average Revenue Per User (arpu)
Tel. lines 2008
Internet Users 2009
Internet Teledensity

Morroco

Algeria

Libya

Mauritania

Local MobiCash Local MobiCash Local MobiCash Local MobiCash Local MobiCash
JAN-2011
JAN-2011
JAN-2011
JAN-2011
JAN-2011
PSP
PSP
PSP
PSP
PSP
$0
$0
$0
$0
$0
Mobile Payment Mobile Payment Mobile Payment Mobile Payment Mobile Payment
Forex
None
Non Regulated

Forex
None
Non Regulated

None
None
Non Regulated

Forex
None
Non Regulated

Forex
None
Non Regulated

CBE

BoM

BoA

CBL

BCM

In negoctiation In negoctiation In negoctiation In negoctiation In negoctiation


MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60% MobiCash 60%
Local Partner 40%Local Partner 40%
Local Partner 40%Local Partner 40%Local Partner 40%
Yes
Yes
Yes
Yes
Yes
Hard + Software Hard + Software Hard + Software Hard + Software Hard + Software
Funding+LogisticsFunding+LogisticsFunding+LogisticsFunding+LogisticsFunding+Logistics
75,045,000
2,108
34,720,000
EGP 5.49
56,700,000
75.55%
$21.60
12,300,000
12,569,800
16.7%

31,171,000
2,901
6,716,000
MAD 7.80
26,000,000
83.41%
$15.60
3,700,000
10,300,000
33.0%

34,800,000
4,922
11,520,000
DZD 65.80
34,750,000
99.86%
$17.60
3,500,000
3,500,000
10.1%

6,321,000
2,532
1,916,000
LYD 1.23
2,700,000
42.71%
$13.60
269,000
291,000
4.6%

3,129,000
754
1,356,000
MRO 265.20
1,315,000
42.03%
$14.50
269,100
1,020,000
32.6%

20%
11,340,000
MobiCash Transactions (4/month)
544,320,000
MobiGift Transactions ( 1/4 sub > 3/y)
8,505,000
MobiCoupon Transactions (1/5 subs > 4/y) 9,072,000
MobiRemit Transactions (1/4sub > 6/y)
17,010,000
MobiPayroll Transactions (1/20 sub > 12/y) 6,804,000
MobiGrant Transactions
0
MobiStores e-Commerce (1/10 sub)
1,134,000
Airtime sale @ 10% (1/5 sub)
2,268,000
Voicecall Transactions (1/6 sub)
90,720,000

12%
3,120,000
149,760,000
2,340,000
2,496,000
4,680,000
1,872,000
0
312,000
624,000
24,960,000

10%
3,475,000
166,800,000
2,606,250
2,780,000
5,212,500
2,085,000
0
347,500
695,000
27,800,000

21%
567,000
27,216,000
425,250
453,600
850,500
340,200
0
56,700
113,400
4,536,000

25%
328,750
15,780,000
246,563
263,000
493,125
197,250
0
32,875
65,750
2,630,000

$1,550,000
$1,050,000
$2,600,000

$750,000
$650,000
$1,400,000

$850,000
$650,000
$1,500,000

$550,000
$300,000
$850,000

$350,000
$300,000
$650,000

$125,193,600

$34,444,800

$38,364,000

$6,259,680

$3,629,400

ASSUMPTIONS BASE > 5 Years


MobiCash Market capture
MobiCash Target Subscribers

FUNDING
Capex
Opex (until breakeven)
Total Funding
VALUATION & ROI > 5 Years

MobiCash Transactions @ $0.25

MobiGift Transactions @ $0.40


MobiCoupon Transactions @ $0.27
MobiRemit Transactions @ $0.67
MobiPayroll Transactions @ $.0.30
MobiGrant Transactions @ $0.67
MobiStores e-Commerce @ $30.00
Airtime sale @ $10.00
Voicecall Transactions @ $0.05
Total Revenue
Net profit (25%)
TIMES MONEY BACK (months)
ROI
ASSUMPTIONS explanation
MobiCash Market capture
MobiCash Target Subscribers

$3,402,000
$2,449,440
$11,396,700
$2,041,200
$0
$34,020,000
$22,680,000
$4,536,000
$205,718,940
$51,429,735
0.6
1878.1%

$936,000
$673,920
$3,135,600
$561,600
$0
$9,360,000
$6,240,000
$1,248,000
$56,599,920
$14,149,980
1.2
910.7%

$1,042,500
$750,600
$3,492,375
$625,500
$0
$10,425,000
$6,950,000
$1,390,000
$63,039,975
$15,759,994
1.1
950.7%

$170,100
$122,472
$569,835
$102,060
$0
$1,701,000
$1,134,000
$226,800
$10,285,947
$2,571,487
4.0
202.5%

$98,625
$71,010
$330,394
$59,175
$0
$986,250
$657,500
$131,500
$5,963,854
$1,490,963
5.2
129.4%

Express a % of the market of the entire country subscriber base that can be captured over a p
Express a the number of subscribers that can be captured over a period of 5 years
MobiCash Transactions (12/y)
It is assumed that each mobile will at least make 4 transactio per month > 12 transact per yea
MobiGift Transactions ( 1/4 sub > 3/y)It is assumed that a 1/4 of our captured market will make 3 Mobigift transactions per year
MobiCoupon Transactions (1/5 subs >It 4/y)
is assumed that a 1/5 of our captured market will make 4 MobiCoupon transactions per yea
MobiRemit Transactions (1/4sub > 6/y)
It is assumed that a 1/6 of our captured market will make 6 Money Remittance transactions pe
MobiPayroll Transactions (1/20 sub >It12/y)
is assumed that a 1/20 of our captured market will make 12 payroll transactions per year
MobiGrant Transactions
Subject to negotion with Social Grant scheme > still in negotiation!
MobiStores e-Commerce (1/10 sub) a 1/20 of our captured market will conduct e-commerce online and we expect an average of $
Airtime sale @ 10% (1/5 sub)
a 1/5 of opur subscriber will by their airtime using Mobicash and a profit of $10 is expected pe
Voicecall Transactions (1/6 sub)
subject to negotiion with the GSM operator, we expect to get $0.05 on every inbound call

TOTAL

Source
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc
LICENSE Doc

Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
Partnership Agr.
150,466,000 ITU Indicators
ITU Indicators
56,228,000 InternetWorldstats
121,465,000 BMI Technowl
80.73% Derived
16.1%
20,038,100 BMI Technology
27,680,800 BMI Technology
18.4% Derived
18% Assumed
18,830,750 Derived
903,876,000 Derived
14,123,063 Derived
15,064,600 Derived
28,246,125 Derived
11,298,450 Derived
0 Derived
1,883,075 Derived
3,766,150 Derived
150,646,000 Derived
$4,050,000 Assumed
$2,950,000 Assumed
$7,000,000 Derived
$207,891,480 Derived

$5,649,225 Derived
$4,067,442 Derived
$18,924,904 Derived
$3,389,535 Derived
$0 Derived
$56,492,250 Derived
$37,661,500 Derived
$7,532,300 Derived
$341,608,636 Derived
$85,402,159 Assumed
1.0 Derived
1120.0% Derived

ntire country subscriber base that can be captured over a period of 5 years

at least make 4 transactio per month > 12 transact per year


ured market will make 3 Mobigift transactions per year
ured market will make 4 MobiCoupon transactions per year
ured market will make 6 Money Remittance transactions per year
ptured market will make 12 payroll transactions per year

conduct e-commerce online and we expect an average of $30 per year


ir airtime using Mobicash and a profit of $10 is expected per year
operator, we expect to get $0.05 on every inbound call

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