GEORGE BROOKS

San Jose, CA 95111 grg_brooks@yahoo.com Executive Summary (408) 229-2609

An innovative and award winning business executive with highly successful track in all areas of business development, sales, marketing and personnel management. Exceptionally creative and goal oriented, able to thrive in team or individual environment, cultivate trusting relationships with clients, strong problem solving abilities. Over ten years experience and focus in Consumer Electronics and Embedded Software and Hardware Industries related go-to-market business development and marketing programs and sales EXPERIENCE: LynuxWorks Corporation. San Jose, CA 2007 07/2011 Director Business Development Emerging Markets and Semiconductor Alliances Spearheaded company efforts in medical and secure network appliance markets defining product development and strategic business needs and plans. Managed all business relationships with major strategic semiconductor vendors including Intel, ARM, and Freescale while establishing, through marketing awareness, research and analysis, new critical path business relationships. Defined and implemented cross-organizational alignment processes and programs establishing critical touch point contacts and business relationships at all levels. Directly managed technical product development process and programs with engineering departments both internal and externally with emphasis on long-term alignment of product and organizational roadmaps. In turn developed, managed, and executed co-selling programs with eco-system with emphasis on semiconductor channels and OEM relationships. Developed, negotiated and managed cross-organizational licensing programs. Developed and led customer direct sales and public facing presentations, seminars, publications and interactions taking the lead in assigned segments. Established and drove visibility and participation in industry associations and entities critical for business expansion and success. Altera Corporation. San Jose, CA 2006 2007 Sr. Manager Embedded Alliances Overall management responsibilities for Alteras embedded alliance program. Define overall program strategies for all semiconductor and Independent Software Vendor relationships and lead implementation of strategies working with all internal sales and marketing groups. Manage all embedded partner relationships. Mentor Graphics, Wilsonville, OR 2000 2006 Director Semiconductor Strategies Defined and implemented overall strategies for managing entire business relationships for named semiconductor companies. Managed team of business/technical Account Managers, Field Application Engineers, and Technical Marketing Engineers responsible for managing all semiconductor related sales programs. Worked on Executive Management team in developing overall product and technical marketing and business development strategies for all semiconductor companies. Simultaneously managed the western regional field sales team of seven consisting of Account Managers and Field Application Engineers licensing IP under OEM Agreements. Manage operations of California Sales office. Overall quota for combined teams exceeding $8million, with quota attainment of 100% direct sales and 89% overall in 2006.

Business Development Manager Generate new revenue producing opportunities for Embedded Systems Division of Mentor Graphics by identifying, establishing, developing, and maintaining relationships with major accounts, strategic partners, and channel sales affiliates. Direct account management responsibilities for the following global semiconductor accounts; Altera, Freescale, Tensilica, Xilinx, Arrow and Avnet. Received Business Development Manager of the year for performance and intra-organizational alignment for division.

West Coast Sales Manager Increased sales revenue by 61% while managing 7 direct reports consisting of technical sales and engineering personnel. Increased average sale by 30% through introduction and implementation of structured consultative sales process. Develop, negotiate, and manage sales proposals with targeted customers with C Level Executives. Manage and negotiate all OEM licensing activities for Western Sales Region. Responsible for sales forecasting, tracking, and reporting to executive team. Silicon Valley business contact manager for International Sales Managers and Distributors. High Country Embedded Designs, Boulder, CO 1998 2000 Director Sales and Marketing Responsible for P&L of $1.25 million in annual revenue for start-up Software Company. Directed transition from engineering services to product development and sales orientation increasing revenues by 20% in first year. Directed overall efforts to position the company for acquisition. Bose Corporation, Framingham, MA 1990 1998 Regional Major Account Manager 1996 - 1998 Sales Manager with P&L responsibilities for major regional accounts. Responsible for developing longterm strategies and business plans for all assigned accounts. Increased market share for all assigned accounts resulting in increased revenue and 108% attainment of $9 million quota. Reduced overall operating expenses by negotiating and managing a reduction of program costs from 11% to 6% overall. Reduced overall product return rate by 7%. Regional Sell-Thru Manager 1992 -1995 Managed 14 field account representatives in Western United States and Western Canada. Recruited, hired, trained, mentored, and managed sales representative staff for the region. Demonstrated Business Development Program Execution: Defined, proposed and completed joint development of Medical Proof of Concept design with large semiconductor partner (LynuxWorks) Lead co-development of VOIP with large semiconductor resulting in first OEM royalty revenue program for company (Mentor Graphics) Defined, proposed and secured $600k external semiconductor funding for Linux Market Development Program Received Mentor Graphics Business Development Manager of the year award for 2004 Demonstrated Sales Excellence: Propelled revenue growth, delivering 200% in sales growth first year and 20% annual growth (ATI, Mentor Graphics) Generated over $4 million in OEM IP Licensing revenue annually (ATI, Mentor Graphics) 2000-2002, 2005-2006 Summit Club Sales Excellence 5 time member (Bose) Regional Sales Manager of the Year 2 time winner (Bose)\ Demonstrated Marketing and Alliance Program Execution: Defined, developed, and executed co-marketing and sales programs with multiple constituents from semiconductor and independent t software vendors resulting in increased sales Managed field marketing organization recognized as top performance team 3 years in a row (Bose) Managed marketing, sales, technology and product relationship with Intel resulting in receipt of Technology Innovation Award for 2009 alliance program (LynuxWorks) Managed Alliance program that received Partner of Year 2006 award from Freescale Semiconductor EDUCATION: 1990 SAN JOSE STATE UNIVERSITY B.S. Business Administration Marketing, 3.18 overall GPA PROFESSIONAL DEVELOPMENT: Acclivus Major Account Planning and Strategies, Acclivus BASE Sale Excellence, Target Account Selling, Frontline Leadership, Pragmatic Marketing, Hay Mcber Leadership Effectiveness, Frontline Leadership Program, Roger Dawson Negotiation.