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Advance Technology. Crush Mediocrity.

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Being the best means breaking boundaries and busting your
own limits. That has been our obsession for decades, and today
Oakley is the icon of authenticity in performance innovation.
Our technologies in apparel and footwear change the game with
breakthroughs in moisture transport. weatherproohng. resilience
and shock absorption. Some of the worlds greatest athletes rely on
Oakley for the ultimate in performance, protection and comfort. So,
if you want to reach the next level, depend on technology that raises
the bar and takes you beyond limits. Its the science of innovation.
Like nothing youve ever worn.
Like nothing youve ever seen.
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kedene products by redehning what is physically possible.
Transcend performance innovations into solutions for everyday applications.
Deliver the unexpected.
Erase the line between form and function by elevating physics to the level of art.
Nothing is impossible we know that from experience.
But new ideas demand new technology.
By serving the demands of professional athletes, we create
innovations that serve all.
Thats what invention is all about. Science and art
come together, producing a new formula of performance
and style. And, the occasional nasty explosion.
We think they should fuel each other until they reach a
critical mass called innovation.
Oakley Design
Philosophy
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One Vison. Endless Possibility.
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Oakley History
From the time of its genesis in 1975, Oakley has been
obsessed with the design and manufacture of inventions
that defy convention. Fueled by a raging distaste for
mediocrity and a herce derotion to innoration. we began
by blasting the barriers of style, form and function.
Our evolution began with a motocross handgrip. Designed
with a rerolutionary new orbicular sculpt. it was the hrst to
be ergonomically molded to ht a rider`s closed hand. and
it utilized a new material called Unobtainium

to increase
grip with sweat. Advances continued. In 1980, Oakley
stormed the motocross and snow goggle industry with
an innovative lens slot design, a perfect cylindrical arc
that provided superior optical clarity with unprecedented
impact resistance.
In 1984, Oakley changed the sports performance world
again. an idea called athletic eyewear hnally crawled out
of the sea and walked upright. Serious athletes had never
seen anything like it. Nobody had. It was superior optical
technology. built specihcally tor the punishing. merciless
demands ot athletic endearor. uigh uehnition 0ptics

was
born. First came the Eyeshade

, then the Blade

. Soon, the
wildhre ot innoration engulted the landscape ot sports. and
it burned down barriers to let athletes see beyond the limits
of possibility.
1he passion that caught hre with eyewear innoration soon
spread to Oakley footwear, apparel and accessories. More
than 600 global patents in technology and design have
been earned by our relentless drive to identify problems,
create solutions and wrap those solutions in art. Today, we
continue to deliver the unexpected by rejecting the limits
of conventional ideas and elevating physics to the level of
art for those who make an art of performance: the greatest
athletes of our time.
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Four-way stretch frees movement with a
comfortably adaptable fit that retains its shape.
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With four-way stretch and major moisture wicking, Oakley O-Form
is performance in motion. Multi-directional stretch shapes the body
beautifully and offers freedom of movement in every direction so
your clothes never, ever hold you back. We engineered the fabric
to resist overstretching. So, wash after wash, it retains its shape and
style. Moisture wicking helps keep you dry in the sweatiest of sports
while antibacterial action hghts odors. 0lorm eren blocks L\ with
50+ protection. Whether youre an avid athlete, a yoga maven or
somewhere in between, O-Form lets you pursue your bliss in total
comfort.
lcuruay s/re/c/ /cr a ccm/cr/a|/y ada/a|/e / //a/
frees movement to maximize performance
Resists overstretching to retain shape, wash after wash
wic|s mcis/ure /c |ee ycu dry, //s micrc|es //a/
cause odor and shields against UV rays
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Minimizes moisture absorption and
retention for instant dryness.
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When a garment is optimized with Oakley HydroFree technology, it
takes advantage of hyper-hydrophobic action that minimizes water
absorption and prevents excess moisture retention within the fabric.
HydroFree utilizes nanotechnology that works on the molecular
scale. bonding to the hbers in a way similar to how human cells
bond to each other.
Optimizes comfort by minimizing water absorption
through hyper-hydrophobic action
Minimizes moisture retention within the fabric to keep
it lighter, improving performance
Allows wet garments to dry more quickly
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O Hydrolix is the technology behind the best-in-class moisture
management systems in Oakleys premium performance apparel.
O Hydrolix maximizes comfort by transporting perspiration away
from the skin and carrying it to the outer surface of the garment,
where it can quickly evaporate. Oakley utilizes premium textiles
and the most adranced microhber materials to achiere capillary
action, a method of actively drawing moisture away from the body.
This wicking ability ensures optimal comfort while helping protect
the wearer from overheating in hot climates and chilling in cold
climates.
Maximizes comfort and performance by removing excess
moisture to keep the garment drier and more lightweight
Minimizes heat buildup that can fatigue athletes and
overheat them in hot climates
Minimizes chilling for athletes in cold conditions, so
their muscles can stay warm and primed to perform
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The best-in-class moisture management keeps garments
drier to minimize heat buildup and chilling.
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Proprietary breathable, quick-drying textiles that maintain
their shape and form by resisting chlorine, sun and sand.
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Infused with advanced technology, Oakley Swimmetry fabric resists
sun, sand and chlorine to maintain its beauty, season after season.
lt hghts abrasion to prerent pilling. and it helps shield delicate skin
with UV 50+ protection. We made Swimmetry ultra lightweight
and breathable, and it wont leave you feeling sticky or icky because
it dries super quick. 1he body skimming tabric lies hat and hugs
curves just right while putting an end to peek-a-boo by providing
excellent coverage. Swimmetry holds its shape from the surf to
the pool and back again, and with Xtra Life Lycra

in the mix, it
promises freedom from saggy bikini bottom syndrome. With high
tech functionality and sleek good looks, Oakley Swimmetry is the
hottest thing to hit the water.
Ultra lightweight, yet provides excellent coverage, holds its
s/ae and /ies (a/
Breathable and quick-drying for optimal comfort
Resists chlorine, prevents pilling, blocks UV and stands up
to sun and sand
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The lightest products in their class minimize bulk and
weight to reduce fatigue and improve flexibility.
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Products engineered with the uncompromising standards of Oakley
Factory Lite utilize a range of innovations to ultimately achieve their
status as world`s lightest products in their category. tonrentional
designs sacrihce quality tor weight. so the term lightweight really
describes their level of durability and performance. Not so with
Oakley Factory Lite because we match the most innovative textiles
with the best construction techniques. ou`ll hnd lactory lite
technologies in premium apparel and footwear, such as The Oakley
Cipher golf shoe, which earns the distinction of being the lightest
performance golf footwear in the world.
/mrcres (exi|i/i/y and reduces |u/| /c /ree mcremen/
Minimizes weight to reduce fatigue
Maintains durability while allowing for thinner
materials that reduce heat retention
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Tuned shock absorption maximizes comfort and
performance while improving energ y return.
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RED CODE
Red Code

technology offers next-generation cushioning for the best


in comfort and performance in Oakley footwear and accessories. The
technology is used to create midsole substructures that compress at
progressive rates beneath the foot. Red Code allows Oakley to calibrate
shock absorption in specihc zones to optimize cushioning. improre
energy return and protect against the pounding of repeated underfoot
impact. In sandals, Red Code shapes itself to anatomical contours and
provides precisely tuned shock absorption. The result is optimized
performance and long-haul comfort.
Offers the ultimate in performance and comfort with
optimized cushioning and tuned shock absorption
Improves energy return to reduce fatigue
Provides long-haul comfort in sandals by shaping itself
to underfoot contours
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o/imi:es ccm/cr/ ui// /curc/e seams //a/ are smcc//
against the body
Enhances stretch and recovery of the garment
1aximi:es dura|i/i/y, a|rasicn resis/ance and uea//errccn
while reducing the weight of the garment
For unequaled comfort and durability, Oakley uses Hydrofuse
technology. Sewn seams create holes in the fabric that can absorb
water, and one broken stitch can lead to full seam separation.
With Hydrofuse, there are no holes because the seams are crafted
without sewing. Secure bonding is achieved along the entire seam,
and the garment is better able to stretch and recover in response
to movement. Hydrofuse technologies range from textile welding
to ultrasonic bonding. 1he seams are low prohle and the garment
has improved durability, lighter weight and enhanced weather
resistance.
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Low-profile seams that enhance
comfort, stretch and durability.
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OAKLEY WORLDWIDE
OAKLEY USA
ONE ICON
FOOTHILL RANCH, CALIFORNIA 92610
1 800 403 7449
OAKLEY CANADA
2660 DIAB ST-LAURENT
QUEBEC H4S 1E8
1 800 448 9714
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PULS 5
GIESSEREISTR. 18
CH-8005 ZRICH SWITZERLAND
00800 62 55 39 38
OAKLEY UK BRAND CENTRE
1.6 TEA BUILDING
56 SHOREDITCH HIGH STREET
LONDON E1 6JJ
+44 1462 475 400
LUXOTTICA SOUTH AFRICA PTY LTD
2ND FLOOR, BLOCK A
BLACK RIVER PARK NORTH
FIR STREET OBSERVATORY
7945 CAPE TOWN
SOUTH AFRICA
+27 41 501 0200
OAKLEY SOUTH PACIFIC
24 THE ESPLANADE
ST KILDA VICTORIA 3182
AUSTRALIA
61 3 8598 3100
OAKLEY JAPAN
MT2 BLDG., 1-12-23 MITA
MEGURO-KU, TOKYO
153-0062
+81 3 3716 9300
OAKLEY CHINA
7/F, TOWER 2, GRAND GATEWAY
#3 HONGQIAO ROAD, XU HUI DISTRICT
SHANGHAI, 200030, P.R.C.
86 21 2411 3888
OAKLEY BRASIL
CIDADE JARDIM
SO PAULO - SP
05670-000 BRASIL
+55 11 3038 9999
2011 OAKLEY, INC. All rights reserved.
indicates registration in the U.S.A. and certain countries.
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