QUESTIONNAIRE

Name Place Gender Qualification

Section 1 - Consumers choice of milk products shopping

Q1. Are you the person who buys the most of the milk products for your family? a) Yes b) No

Q2. Which of the following best describe your role in buying milk products for your family? a) Primary shopper b) Secondary shopper c) Other (specify) Q3. How often do you shop for milk products? a) Daily b) Between 2-5 times per week Q4. Do you prefer branded milk products? a) Yes b) No c) Once a week d) Once in a month

Q 5. Which of the following branded milk products do you prefer? Milk Products Milk Itself Ghee Curd Cheese Condensed milk Lassi Flavored milk Butter Name of the brand Non branded/ local brand

Q6. What is important factor in your choice of milk products? a) Price b) Variety c) Quality d) Location e) Others ( please specify)

Section 2-Milk products consumption

Q1. Over the past years, has the consumption of milk product in your family : a) Increased b) Stayed the same c) Decreased Why Q2. Have you ordered milk that was periodically delivered to your door? a) Yes ( from where did you order it) b) No Q3. Which of the following impacts your purchase decision? a) TV Advertisement b) Print media c) Local advertisement Q4. Why have been you shifted? a) From Branded to Non branded b) From non branded to branded Specify reason Q5. Will you buy the product if it is commercial available? a) Yes Q6. Do you prefer Soybean milk to milk? a) Yes b) No b) No d) Word of mouth e) Any other (specify) .

Q7. Have you heared about any milk poisoning event? a) Yes b) No

Q8. Please on scale from 1 to 10; tell us how much knowledge do you have about branded milk products? 1 2 3 4 5 6 7 8 9 10

Q9. Do you consider branded milk products are over powering non branded milk products in your area? a) Yes b) No

Q10. How much are you satisfied with your present consumption pattern of milk products? a) Highly satisfied b) Moderately satisfied c) Satisfied d) Neutral e) Unsatisfied

Section 3 - Demographic Information

Q1. How would you describe the area in which you are residing? a) Urban b) Semi Urban c) Rural Q2. Age Group? a) Below 18 b) 18-24 c) 24-34 d) 34-54 e) 54 & Above

Q3. Which of the following represents your employment status? a) Employed ( Full/Part/self) b) Unemployed Q4. Household Income? a) b) c) d) e) Below 5000 per month 5000-10000 10000-20000 20000-40000 40000 & Above c) Teenagers d) Retired/ homemaker

Q5. Do you have the following persons in your house? a) Children Under 18 year b) Older or equal to 60