ASBM Institute of BBA

A Project On
MARKETING STRATEGIES Of AIRTEL (Submitted in Partial Fulfillment of the Requirements of Bachelor of Business Administration Program under Utkal University)

By
Name of the Candidate Ashish Parida University Roll No 56317UT09055

Faculty Guide Mrs. Sipra Karmakar Lecturer, ASBM Institute of BBA

Corporate Guide Mr. Sanjeev Goel Assistant Sales Manager, Bharti Airtel

DECLARATION I do hereby declare that the project study entitled, Marketing Strategies Of Airtel is submitted to Asian School Of Business Management for award of BACHELOR IN BUSINESS ADMINISTRATION based on the study undertaken by me, To the best of my knowledge and belief it has not been published earlier elsewhere or presented to any University/Institution for award of any degree, diploma or other similar title. The information used in the study report is collected from published financial statement, Annual report, various articles and in house journal of the AIRTEL. This report shall be used for academic purpose only.

Place: Date: Ashish Parida

ACKNOWLEDGEMENT First of all, I like to thank AIRTEL, Bhubaneswar works to give me 30 days of their valuable time to train me about Training & development. I would like, to thank some esteemed dignitaries who helped me to gain some knowledgeable inputs about the subject. Firstly, I would like to thank Sri. Sanjeev Goel (PROJECT GUIDE) to give me an opportunity to do the project AIRTEL and to give me valuable input on TRAINING. I am also grateful to our guide Lecturer, Mrs. Sipra Karmakar , Faculty ASBM, whose continued and invaluable guidance can never be forgotten by me and without whom, this study could not have got present shape. I could also not forget the expert guidance and encouragement that he has shown to me in spite of his busy schedule. I respect the kindliness and gratitude they have shown among all other students. I also thank the operation development & all the members of AIRTEL, BBSR for providing me the necessary information and relevant.

ASISH PARIDA

CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that Ashish Parida bearing University roll no 56317UT09055 has successfully completed the project on Marketing strategies of Airtel , from 18th may to 17th June 2011, for the partial fulfillment of BBA program of ASBM institute of BBA prescribed by Utkal University To the best of my knowledge and belief, the thesis embodies the work of the candidate himself and has been duly completed. Simultaneously, the thesis fulfills the requirements of the rules and regulations related to the summer internship of the institute and I am assured that the project is up- to the standard both in respect to the contents and language for being referred to the examiner.

Date Mrs Sipra Karmakar Faculty guide.

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CHAPTERISATION CHAPTER -1 Introduction 1.1Review of literature 1.2 Meaning of the study 1.3 Objectives of the study 1.4 Significance of the study 1.5 Methodology 1.6 Sources of data collection 1.7 Limitations of the study CHAPTER-2 Company Profile 2.1 Brief history of the company 2.2 Vision, Mission and objective of the company 2.3 Organizational structure & style of work of company CHAPTER-3 Research Methodology 3.1 Sampling design 3.2 Methods of data collection 3.3 Tools or technique used CHAPTER-4 Data analysis & interpretation 4.1 Data analysis 4.2 Data interpretation CHAPTER-5
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Conclusion 5.1 Findings 5.2 Suggestions 5.3 Conclusion

CHAPTER 01

INTRODUCTION
Review of literature 1.2 Meaning of the study 1.3 Objectives of the study 1.4Significance of the study 1.5 Methodology
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1.6 Sources of data collection 1.7 Limitations of the study

REVIEW OF LITERATURE

1.1

1.2Meaning of the study

The purpose of this report is to literally act as a window to the projects undertaken as apart of the Summer Internship with the Organization Airtel cellular service,Works that aims to define the breadth depth and scope of the various thinking processes and mechanics that actually synthesized the projects undertaken .Cellular service in india is a new age revolution and a replace of telephone services.. This study was undertaken to gauge the realistic contribution of Airtel in to the surface preparation work and to enhance the scope of market share of Airtel in near future.

1.3 OBJECTIVE OF THE STUDY To Study Effectiveness of AIRTEL Cellular service. To study about weakness of marketing strategy of Airtel To study the strength of marketing strategy of Airtel To study about cellular market of India To study the segmentation of market by Airtel
To know the awareness of Airtel cellular service among people. o To know the different aspects of uses of cellular services

according to different age, profession etc.

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o To see the interest of people in using Airtel cellular services.. o To know the different attitudes of people regarding fascility

and features provided by airtel

To study the diversification of cellular service.

1.4 SIGNIFICANCE OF THE STUDY The significance of this study can be divided into three major portions:1.From the view of a management student this study is important as it encompasses and circles around a key aspect of any organization, i.e., marketing. As a management student, one gets a good idea of how marketing surveys are done. The assessment process is also well understood and thus adds to the knowledge pool. It also provides the student with good corporate exposure and helps one become more professional in his demeanor and attitude. 2.From the point of view of an organization this study is significant as any other marketing survey would be as it provides the organization and its management with a detailed insight about the market conditions, the level of appreciation by the consumers, the market competition, the demand and supply chain etc.

3.Managers are always curious about the position of their companys products in the market which largely depend upon the companys goodwill, and the position of their brand. In order to maximize the sale and profit, company must deliver outstanding satisfaction to the retailers. So market survey of retailers, chart out the position of the company as compared to the competitors. It helps the organization to find out the brand being sold most
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by the retailers along with their stocking and also consumer buying preferences.

Thus, in a way this study provides both the organization and the student with invaluable knowledge about the market and market conditions, about how marketing surveys are done and the steps taken by an organization to improve their sales in a particular region

1.3 METHODOLOGY The method used here is called a statistical survey. Statistical survey is a method used to collect in a systematic way, information from a sample of individuals. Although most people are familiar with public opinion surveys that are reported in the press, most surveys are not public opinion polls (such as political polling), but are used for scientific purposes. Surveys provide important information for all kinds of research fields, e.g., marketing research, sociology. Since survey research is always based on a sample of the psychology, health professionals and population, the success of the research is dependent on the representativeness of the population of concern. 1.4 SOURCES OF DATA COLLECTION Data is collected from both the Primary sources i.e. questionnaire and also from Secondary sources. Primary sources: The primary source of data collection is through questionnaire. The questionnaires are distributed among 35 peoples and their view is recorded
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and used in analyzing the data Secondary sources : The secondary sources includes online sites, newspapers and templates fromwhich the data can be collected. AIRTEL distributions centers and AIRTEL Customer Care. 1.5 LIMITATIONS OF THE STUDY No project is without limitations and it becomes essential to figure out the various constraints that we underwent during the study. The following points in this direction would add to our total deliberations: During the study, on many occasions the respondent groups gave us a cold shoulder. 2. The respondents from whom primary data was gathered any times displayed complete ignorance about the complete branded range, which was being studied. 3. Lack of time is the basic limitation in the project. 4. Some retailers/whole sellers refuse to cooperate with the queries. 5. Some retailers/wholesalers gave biased or incomplete information regarding the study. 6. Money played a vital factor in the whole project duration. 7. Lack of proper information and experience due to short period of time.
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8. Some retailers did not answer all the questions or do not have time to answer.

CHAPTER-2 Company Profile 2.1 Brief history of the company 2.2 Vision, Mission and objective of the company
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2.3 Organizational structure & style of work of company

About Airtel Bharti Tele-Ventures is one of India's leading private sector providers of telecommunications services based on an aggregate of 28,692627 customers as on September 30, 2006, consisting of 27,061,349 GSM mobile and 1,631,278 broadband & telephone customers The businesses at Bharti Tele-Ventures have been structured into three individual strategic units (SBUs) 1) mobile services 2) broadband and telephone services (B&T) 3) enterprise services The Mobile services group provides GSM mobile services across India in 23 telecom circles, while B&T business group provides broadband & telephone services in 94 cities. The Enterprise Services group has two sub-units carriers (long distance services) and services top corporates. All these services are provided under the Airtel brand. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. Established in 1976, Bharti has been a pioneering
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force in the telecom sector with many firsts and innovations to its credit. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA.

Bharti is the leading cellular service provider, with a footprint in 16 states covering all four metros. It has over 12 million satisfied customers Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. Bharti Tele-Ventures is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 12 million customers across the length and breadth of India. While a joint venture with TeleTech Inc., USA marked Bhartis successful foray into the Customer Management Services business, Bharti Enterprises dynamic diversification has continued with the company venturing into telecom software development. Recently, Bharti has successfully launched an international venture with EL

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Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets in Europe and USA

"What other operators have achieved in one to two years, Bharti has done in just over a month. In July 2002, one out of every two people buying a mobile across India chose AirTel. We are truly proud to be spearheading the mobile revolution in the country." Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002

Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following servicesunder the brand name Airtel: Mobile Services (usingGSM Technology), Broadband & Telephone Services (Fixed line, Internet Connectivity(DSL) and Leased Line),Long Distance Services and Enterprise Services (Telecommunications Consultingfor corporates). It has presence in all 23 circles of the country and covers 71% of thecurrent population (as of FY07).Leading international telecommunication companies such asVodafone and SingTel held partial stakes in Bharti Airtel.

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Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication business. In it's six years of pursuit of greater customer satisfaction, AirTel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care. Bharti is the leading cellular service provider, with an all India footprint covering all 23 telecom circles of the country. It has over 12 million satisfied customers. Cellular telephony was introduced in India during the early 1990s. At that time, there were only two major private players, Bharti (Airtel) and Essar (Essar) and both these companies offered only post-paid services. Initially, the cellular services market registered limited growth. Moreover, these services were mostly restricted to the metros. Other factors such as lack of awareness among people, lack of infrastructural facilities, low standard of living, and government regulations were also responsible for the slow growth of cellular phone services in India. Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal. This was because the cellular service providers offered only postpaid cellular services, which were still perceived to be very costly as compared to landline communications.
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Following this realization, the major cellular service providers in India, launched pre-paid cellular services in the late 1990s. The main purpose of these services was to target customers from all sections of society (unlike post-paid services, which were targeted only at the premium segment).

2.1 VISION, MISSION AND OBJECTIVES OF THE COMPANY

Vision
BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN INDIA: LOVED BY MORE CUSTOMERS. TARGETED BY TOP TALENT. BENCHMARKED BY MORE BUSINESS. Mission To be globally admired for telecom services that delight customers.
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2.3 ORGANISATIONAL STRUCTURE OF THE COMPANY Board of Directors The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors, which consists of three Executive and fifteen Non-Executive Directors. The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company. The composition of the Board is as under: Sunil Bharti Mittal Rajan Bharti Mittal Akhil Gupta Rakesh Bharti Mittal Chua Sock Koong N. Kumar Kurt Hellstorm
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Donald Cameron Paul OSullivan Professor V.S. Raju Pulak Chandan Prasad Bashir Abdullah Currimjee Gavin Darby Syeda Imam Ajay Lal York Chye Chang Paul Donovan Arun Bharat Ram

CHAPTER-3 Research Methodology 3.1 Sampling design

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3.2 Methods of data collection 3.3 Tools or technique used

3.1 RESEARCH AND SAMPLING DESIGN RESEARCH DESIGN The research is the framework or place for a study which is used as a guide collecting and analysing the data collected. It is the blue print that is followed in completing the study. The large objective of research cannot be attained without a proper research design. It specifies the method and procedure for acquiring information needed to conduct the research effectively. It is the overall operational pattern of the project stipulated what information needed to be collected, for which sources and by what method. In statistics and survey methodology, sampling is concerned with the selection of a subset of individuals from within a population to estimate characteristics of the whole population.

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SAMPLING DESIGN Sampling is that part of statistical practice concerned with the selection of unbiased and random subset of individual observation within may be challenged about the population and concerned especially for the purpose of making prediction based on statistical reference. Sampling is an important aspect of data collection. Sample is the small group taken under consideration from the total group. This small group represents the total group. In the project the market research, which was ask to be studied was Sambalpur market but as it Primary data was collected through a questionnaire. It is
one of the most common methods of collecting primary data. A questionnaire was prepared for the retailers and to understand the marketing system to cater to the needs of the researcher. An interview is a conversation between two people where questions are asked by the interviewer to obtain information from the interviewee. The qualitative research interview seeks to describe and the meanings of central themes in the life world of the subjects. The main task in interviewing is to understand the meaning of what the interviewees say (Kuan, 1992).

Aspects of Qualitative Research Interviews

Interviews are completed by the interviewer based on what the respondent says. Interviews are a far more personal form of research than questionnaires. In the personal interview, the interviewer works directly with the respondent.
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Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow up questions. Interviews are generally easier for respondent, especially if what is sought is opinions or impressions. Interviews are time consuming and they are resource intensive. The interviewer is considered a part of the measurement instrument and interviewer has to be well trained in how to respond to any contingency.

. Sample size of customer list was taken from Airtel customer data basic. The sampling process comprises several stages:

Defining the population of concern Specifying a sampling frame, a set of items or events possible to measure Specifying a sampling method for selecting items or events from the frame Determining the sample size Implementing the sampling plan

Questionnaires
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case. The questionnaire was invented by Sir Francis Galton. Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple
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to compile data. However, such standardized answers may frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be practical. As a type of survey, questionnaires also have many of the same problems relating to question construction and wording that exist in other types of opinion polls.

Advantages and disadvantages of sample surveys

Advantages

As in sample study few units are to be examined detailed study of the survey can be done. As few units are to be examined the survey work requires less time. Thus in this way sample survey saves time. As few units are to be examined the survey work requires less money. Thus in this way sample survey saves lots of money. In sample survey few persons are required for the survey work so experts can be appointed for the survey. This will increase the reliability of the survey results. When the test is of destructive nature, sampling is only the way out. In such cases the population survey is not possible. A large area can be covered under survey in the available time and money.

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If proper method is employed under the survey the results obtained will represent the population adequately. Surveys are relatively inexpensive (especially self-administered surveys). Surveys are useful in describing the characteristics of a large population. No other method of observation can provide this general capability. They can be administered from remote locations using mail, email or telephone. Consequently, very large samples are feasible, making the results statistically significant even when analyzing multiple variables. Many questions can be asked about a given topic giving considerable flexibility to the analysis. Sample survey make measurement more precise by enforcing uniform definitions upon the participants. Sample survey means that similar data can be collected from groups then interpreted comparatively (between-group study). Sample survey is also used to check the accuracy of the census data (population survey). Surveys are an efficient way of collecting information from a large number of respondents. Very large samplings are possible. Statistical techniques can be used to determine validity, reliability, and statistical significance. Surveys are flexible in the sense that a wide range of information can be collected. They can be used to study attitudes, values, beliefs, and past behaviors. Because they are standardized, they are relatively free from several types of errors. They are relatively easy to administer. There is an economy in data collection due to the focus provided by standardized questions. Only questions of interest to the researcher are asked, recorded, codified, and analyzed. Time and money is not spent on tangential questions. Sample surveys are usually cheaper to conduct than a full census.

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Disadvantages

They depend on subjects' motivation, honesty, memory, and ability to respond. Subjects may not be aware of their reasons for any given action. They may have forgotten their reasons. They may not be motivated to give accurate answers; in fact, they may be motivated to give answers that present themselves in a favorable light.

Structured surveys, particularly those with closed ended have low validity when researching affective variables.

questions,

may

Although the individuals chosen to participate in surveys are often randomly sampled, errors due to no response may exist. That is, people who choose to respond on the survey may be different from those who do not respond, thus biasing the estimates. For example, polls or surveys that are conducted by calling a random sample of publicly available telephone numbers will not include the responses of people with unlisted telephone numbers, mobile (cell) phone numbers, people who are unable to answer the phone (e.g., because they normally sleep during the time of day the survey is conducted, because they are at work, etc.), people who do not answer calls from unknown or unfamiliar telephone numbers. Likewise, such a survey will include a disproportionate number of respondents who have traditional, land-line telephone service with listed phone numbers, and people who stay home much of the day and are much more likely to be available to participate in the survey (e.g., people who are unemployed, disabled, elderly, etc.).

Survey question answer-choices could lead to vague data sets because at times they are relative only to a personal abstract notion concerning
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"strength of choice". For instance the choice "moderately agree" may mean different things to different subjects, and to anyone interpreting the data for correlation. Even yes or no answers are problematic because subjects may for instance put "no" if the choice "only once" is not available.

CHAPTER-4 Data analysis & interpretation 4.1 Data analysis 4.2 Data interpretation

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Mode of Brand Promotion

From the above figure we consider about the 70% of the brand promotion is done by the advertisement and rest of 30% is done by friendsthat is 20% and rest 10% is done by the other sources.

friends

advertisements

other sources

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People know about AIRTEL cellular service through 30 % Sources Friends 70% Advertisements 5% Other

Interpretation
It can clear be conclude that Airtel clearly promote its brand by advertising

Effectiveness of Airtel From the above figure we can say that from 100% of the customer 50% of the customer effected by the good will and rest 30% is effected by the advertise and rest 20 %is effected by the connectivity provided by the company and rest 10% is effected by the schemes of the company.

advertisement connectivity schem es goodwill

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Interpretation

It can be said or interpret that Airtel is effeive only by the advertisement and connectivity features Market share of Airtel with other popular company

AIRTEL HUTCH TATA INDICOM RELIANCE IDEA OTHERS

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Interpretation
It can be seen that Airtel succeeded in covering most of the share of Cellular market.

Peoples first choice of cellular service when they want to use mobile phones

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Interpretation The customer satisfied with the service quality provided by Airtel Feature of AIRTEL is better than the peoples previous cellular service

AIRTEL users in peoples phone book

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Interpretation
People/customers are really enjoy feel great about use of Airetl in their day-say life Type

of advertisement mostly like by people in AIRTEL

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is Audio Visual Print Audio : : : 85% 2% 13%

Interpretation
It can be said as people are more sensitive towards audio-visual aid as compare to other medium of brand promotion Celebrity liked by people very much in AIRTEL

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Interpretation
From the no of Brand ambassador of Airtel customers are very much inspired by Sachin after all he is the god of cricket.

People take benefits of schemes offered by AIRTEL

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Interpretation It can be said that customer are very much aware of schemes or facility offered by Airtel..hence Airtel is very much popular in Cellular market.

The combination of Airtel with other mobile company and accepted by people

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Interpretation
It can be said as people mostly accepted Airtel with Nokia for their use afteral Nokia connecting People

Service liked by people most in AIRTEL

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Interpretation It can be said that from a vast no of service provided by the Aitrel the customer mostly like the Airtel missed you service which is are revolution in cellular industry and first provided by Airtel People participate contest offered by AIRTEL like BID TO WIN, LIL CHAMPS.

YES

NO

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Interpretation It can be conclude that Airtel is really popular in the customer as every competition organized by Airtel is largely accepted by audience.

AIRTEL is #1 in India

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Interpretation It can be concluded that In India Airtel is really No 1 in cellular industry in every aspect of its different factors. Market growth of Airtel as compare to western cellular company and northern cellular company in india

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35 30 25 20 15 10 5 0 1s Qtr t 2ndQtr 3rdQtr 4thQtr Airtel Wes t North

Interpretation
Airtel has agood record of growth in India as compare to other companies(western and Northern) in India

Three dimension of Marketing strategy

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Customer +Brand Image

Effective strategy + Effective brand positioning

Goodadvertisin g + Good Fascility

5.1 FINDINGS

The maximum priority is given for the brand promotion not about customer satis faction
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The major percentage of the Airtel distributors are not satisfied with the commission they are getting for recharge and other value added services.

Certain Complaints came forward

o

Most of the time customers are being betrayed by the company in recharge process.

o Airtel distributors are getting less commission as compare to other companies.

o

Some distributors are not at all getting the recharge coupons of 10,20, 30 and 60 as per their demand.

o Due to some server problem customer are also facing various problems which may harm the loyalty of the customers towards company

Most of the distributors/retailers are satisfied with the supply system of recharge coupons.

5.2 SUGGESTION By virtue of its connectivity and advertising strategy AIRTEL is successful. In grabbing the highest market share in India, but there are still some recommendations from my study point of view is that AIRTEL needs to make its network service more stronger than other service providers to dominate the market in future too.

AIRTEL should introduce cheaper recharge cards than the other because its competitor HUTCH had introduced it.
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AIRTEL should sign more celebrities from cricket and bollywood. The company should provide more no of entertainment facility for the customers. The company should make special plan for more talk time and for value added service. The company should make the recharge option more easy and more simple.

5.3CONCLUSION The conclusion of my study is that AIRTELs Advertising has a majorimpact its users. People like its schemes very much .AIRTEL had created avery good image on the mind of the new users of cellular service. AIRTELhas adopted a very good strategy by providing a new connection withNOKIA who is market leader in mobile set, many new users buy Nokia sets and they get a free connection of AIRTEL. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. A.R. Rehmaans tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL

Reference
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Annual report published by Airte lon customer satisfaction.

ON-LINE WEBSITE : . o WWW.GOOGLE.CO.IN o WWW.AIRTEL.COM NEWSPAPERS:

o Times of India (15 Oct 2006- 2 Nov 2006)

BOOKS: o Marketing Management, Dr. S.L. Varshney and Dr. R.L. Gupta, Third Revised Edition, Sultan Chand and Sons.

ANNEXTURE
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QUESTIONNAIRE
NAME: ADDRESS: OCCUPATION: . CELLULAR SERVICE USED:. If AIRTEL than proceed further 1. How did you know about AIRTEL cellular service? Friends Advertisements Other Sources

2. Which feature of AIRTEL forced you to used AIRTEL ? Advertisements Goodwill 3. Which was your first choice of cellular service when you want to use mobile phone? AIRTEL HUTCH IDEA RELIANCE TATA INDICOM OTHERS Connectivity Schemes

4. Which feature of AIRTEL is better than your previous cellular service? Advertisements Connectivity Schemes 5. How many AIRTEL users in your phone book? Less than 30% 30% - 70% More than 70%

6. Which type of advertisement you most like in AIRTEL? Audio Visual Print Audio

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7. Which celebrity you like very much in AIRTEL? Sachin Shahrukh Kareena A. R. Rehman 8. Have you take benefits of any scheme offered by AIRTEL? YES NO 9. Which you like most in AIRTEL? NOKIA + AIRTEL Postpaid services AIRTEL MAGIC AIRTEL Broadband Free Ringtones

10.Which service you like most in AIRTEL? AIRTEL missed you service Free Hello tunes

11.Do you participate contest offered by AIRTEL like KBC-2 & Indion Idol-2? YES NO 12.Which type of recharge cards you like most? More talktime More validity Both (i.e. Post paid) 13.According to you is AIRTEL is #1 in India? Yes No

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