AUSTIN MALCOMB

New York, NY 10023 (917) 553-4071 AustinMalcomb@gmail.com www.linkedin.com/in/austinmalcomb

DIRECTOR OF ECOMMERCE
A passionate and self-driven digital marketing professional with 12 years experience driving organizational activity through innovative and winning approaches to branding and advertising across a variety of industries. Proven ability to create out-of-the-box marketing tactics to creatively and inexpensively find ways to increase market share and increase sales, following through with analytical reporting and evaluation of success and campaign ROI.

CORE COMPETENCIES
Digital Strategy Creative Marketing Planning and Execution Content Management eCommerce Website Development Search Engine Optimization/Marketing Social Media Strategy Email Marketing Budget Preparation and Management CRM Implementation/Management Web Analytics & Reporting Project Management Team Building & Leadership

PROFESSIONAL EXPERIENCE
IPPOLITA, New York, NY 2010 2012 Director of eCommerce Developed and implemented the online strategy, ensuring that it fully exploited the potential of Ippolita.com, a luxury fashion jewelry company. Managed Web Merchandising Associate, Social Media Coordinator, Customer Service Associates, online marketing agencies and freelance developers. Managed the web P&L to meet sales and profit targets. Increased online sales by 53%. Managed every aspect of the website, ensuring: o High quality online shopping experience supported by appropriate functionality, navigation, merchandising, product photography, content management and inventory management. Managed site re-launch on Magento platform. o A look and feel that captures IPPOLITA brand values, is consistent with print campaigns and supports the wider business Balanced acquisition and retention to significantly increase shopper numbers while maximizing the value of the existing customer base. Increased customer database by 350%. Developed and implemented Social Media strategy to increase qualified social media following. Increased fan base by 680%. Developed and implemented SEO/SEM strategy and increased traffic to website by 150% Kiki de Montparnasse, New York, NY 2009 2010 Director of Online Marketing Developed and implemented the online marketing strategy for a luxury lifestyle retail brand, representing 3 brick and mortar locations and an eCommerce site. Manage Web Merchandising Associate and Marketing Associates. Developed and implemented marketing programs through email campaigns, affiliate programs, banner media, social media, mobile media, print advertising, events and PR strategies Developed new partnerships and utilized partner programs for additional marketing (affiliate program, co-op funds, special events, marketing lists, etc), which resulted in a 105% increase in opt-in membership Increased web traffic by 28% after analyzing server logs, directing page changes and initiating a search engine positioning strategy with ROI tracking Implemented CRM system with integration across email service provider, POS and eCommerce Increased online sales by 35% after initiating progressive Web enhancements including Express Checkout and Wishlist and incorporating the customer CRM database to target email marketing. Developed and implemented social media strategy that increased fan base by 150% in research phase

International Institute for Learning, Inc. / IIL Publishing, New York, NY 2005 2009 Marketing Director Developed and executed global marketing strategy for a Project Management Training and Consulting services company, representing 18+ domestic and international branches and eCommerce sites. Managed Graphic Designer, Marketing Manager and associates. Developed and executed marketing, lead generation programs through industry events, podcasts, whitepapers, webinars, SEO/SEM, email campaigns, social media and direct marketing campaigns Acted as Subject Matter Expert (SME) for IT web development and CRM, CMS and LMS activities Managed content and lead capturing systems across 20+ individual websites Forged strategic alliances and managed external vendors, clients and partners Translated industry and competitive research and analysis into product and brand insights contributing to new product developments and marketing campaigns Implemented enhanced budget and results tracking to accurately evaluate campaign and trade show event ROI, identifying as much as $900K in return on marketing spend investment Real Estate Media, New York, NY 2004 2005 Marketing/Circulation Manager Developed and executed marketing and circulation strategies for publishing company that published enewsletters and print publications in the commercial real estate industry. Managed two assistants. Launched department and fulfillment procedures for all products Developed and executed customer acquisition marketing campaigns through events,SEO, SEM, direct mail, email campaigns, and telemarketing Served as project manager to convert to analytical CRM and marketing campaign tracking system housing 100K subscribers Served as project manager for implementation of e-commerce functionality with integrated ROI tracking Created new process for billing and renewals for subscriptions that resulted in 15% increased pay-up Managed external vendors and clients PRIMEDIA Business Magazines & Media, San Francisco, CA/New York, NY 1999 2004 Audience Marketing Manager 2000 2004 Circulation Coordinator 1999 2000 Circulation Assistant 1998 1999 Developed increasing scope of accountability and authority through a succession of progressively responsible promotions, overseeing circulation retention and acquisition for a variety of B2C and B2B print publications; Mix, Electronic Musician, Remix, Onstage, Lighting Dimensions, Entertainment Design. Managed Circulation Assistant. Generated new business through innovative promotion and advertising through direct mail, email, enewsletters, package inserts, telemarketing, sweepstakes and trade shows Launched two magazines, Remix and Onstage, increasing circulation by 200% within a year Coordinated and compiled required subscriber data for ABC and BPA statements Served as Project Manager and Marketing Manager for annual recording gear giveaway sweepstakes for Electronic Musician magazine which resulted in 25% increase in subscriptions Developed and maintained promotional budgets Managed CRM and other external vendors and clients

EDUCATION
International Institute for Learning, Inc., New York, NY University of California, Berkeley, California Academy of Art, San Francisco, California Project Management Certificate Program Marketing Advertising/Graphic Design

OTHER SKILLS: Microsoft Office Suite, Microsoft Project, Retail Pro, Drupel, Salesforce, SharePoint, Magento, Google Analytics/AdWords, Amazon, WebTrends, ESPs, Photoshop, Illustrator, In Design, Macintosh and PC Platforms