INDUSTRY PROFILE:

India has emerged as one of the world's top ten countries in industrial production as per UNIDO's new report titled 'Yearbook of Industrial Statistics 2010'.India surpassed Canada, Brazil and Mexico in 2009 to reach the 9th position from the 12th position it held in 2008. The Index of Industrial Production (IIP) quick estimates data for October 2010 shows a growth of 11.3 per cent in the manufacturing sector as compared to October 2009. The cumulative growth during April-October 2009-10 over the corresponding period of 200809 is 11 percentile, according to data by the Ministry of Statistics and Program Implementation. The selling industry in India is generally defined as a low investments and high returns affair. The rapid growth of the selling market in India means that sales in the country could bring in more than $1 billion by the fiscal year ending March 2013. The forecast was made by the World Federation of direct Selling Associations. The Association pointed out that the current Indian market for direct selling products is worth around U$600m and provides employment to around 1.8 million people, of which 1.2 million are women. Hence, though India continues to witness a phenomenal growth of shopping malls and specialty retail stores, direct selling industry, too, is on a fast route to success. GROWTH TRENDS: India is ranked second in terms of manufacturing competence, according to report '2010 Global Manufacturing Competitiveness Index', by Deloitte Touch Tohmatsu and the US Council on Competitiveness. The report states that the country's talent pool of scientists, researchers, and engineers, together with its English-speaking workforce and democratic regime make it an attractive destination for manufacturers.

India, the direct selling industry has shown a robust growth, bringing numerous individuals in its fold through its entrepreneurial nature of activity. Today, the industry encompasses a size of INR 33,300 million, bringing into its fold nearly 1.8 million people and having posted a healthy growth rate of 17% in 2008-2009. HOMEAPPLIANCES Home Appliances are that without which a modern home is considered incomplete, especially in urban areas. We have become so used to some of the home appliances that it seems difficult to live without them. Indeed, they have made our life more comfortable and easier than ever. In metro cities and big towns, such household appliances are regarded as a boon, as they are instrumental in cutting down the time involved in most of the domestic chores. This is really a great help since people often find it difficult to keep a balance between professional obligation and household needs. HOME APPLIANCES PRODUCTS: Products such as microwave ovens, juicer- mixer- grinder, fully automatic washing machines, and frost- free refrigerators are the most popular category of home appliances. This is because they have made the work of housewives less tiresome and more enjoying. Most of the domestic appliances are useful in various kitchen related jobs and hence are termed as kitchen appliances. Gas stoves, toasters, microwave ovens, mixer & grinders, juicers & blenders, rotti makers, refrigerators, water purifiers are some of the most common kitchen appliances in India. Besides, there is a category of electronic products that have become an integral part of modern houses. These are air conditioners, fans, room coolers, room heaters, geysers, electrical irons etc. HOME APPLIANCES COMPANIES IN INDIA: There are many Home Appliance companies in India like Videocon, Voltas, Godrej, Blue star, Ken star etc. Apart from them there are various international companies also that deal in domestic appliances. Some of these home appliances manufacturers are Samsung, LG, IFB, Whirlpool, and Kenmore etc. With the arrival of international brands in Indian market, the competition among rival companies have become stiff, which results in
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further improvement in qualities and depreciation in prices of most of the home appliances in India. Since, a majority of products are electrically operated, the focus is on such household appliances that are efficient in power consumption. HOME APPLIANCE STORES Most of the leading home appliances manufacturers and companies have set up their exclusive retail outlets in important towns and cities. Besides, there are local home appliances suppliers, manufacturers, wholesalers and retailers spread throughout India. Apart from that Home Appliances stores and shops are located in every locality, which let you compare products of different companies before buying and also let you buy all kinds of home appliance products at one place. Some manufacturers also offer after sale service, and if needed, repair the damaged parts of your electronic products. So here you will find the sites of some of the leading Home Appliances manufacturers and suppliers. SAMSUNG: Samsung India has its head office in Delhi and 19 branches all over the country. It manufacturers a comprehensive range of home appliances such as microwave ovens, refrigerator, air conditioners and washing machines. All these products come in various sizes and styles and offer various functions according to your need and budget. LG- LIFE'S GOOD: LG Electronics is a South Korean company and was established in India in 1997. They started their business with manufacturing of Color Televisions, LG Washing Machines, Air-Conditioners and Microwave Ovens and other electronics products. Till date it has gained a reputed name in Indian home appliances industry and serving their customers satisfactorily from the past one decade. VIDEOCON: There are number of Home Appliances companies in India among which Videocon is one of them who tops the list. Their domestic products include refrigerators of various types, microwave, mixer grinder, television etc. GODREJ: Godrej is one of the prominent manufacturers of home appliances in India. Its domestic appliances products include refrigerators, washing machines, air conditioners and cooking ranges. Its kitchen appliances are vast such as rotti maker, sandwich maker, and toaster. They offer full warranty on their products.
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WHIRLPOOL: The Companys brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of You and whirlpool, the world's best homemaker dots its promotional campaigns. The products are engineered to suit the requirements of smart, confident and in-control' homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. ONIDA: Like all other companies, Onida is also one of the pioneers in the field of Home appliances manufacturing. The appliances include Washing Machines, Air conditioners, DVDs, Microwave Ovens, LCDs, Mobiles, LEDs.

COMPANY PROFILE

The Butterfly Group, Pioneers in Stainless Steel Appliances started operations four decades ago. The company was the first in India, to introduce Stainless Steel Pressure Cookers and Vacuum Flasks, and acquire the ISO 9002 certification, in the LPG and Mixie divisions. Over the years, under the enterprising leadership of Mr. V Murugesa Chettiar and his sons, Butterfly has grown to be a household name among millions in India. Today, Butterfly manufactures a comprehensive range of home appliances, kitchen products and cookware. Four state-of-the-art-manufacturing units, backed by the latest D facilities ensure total compliance to standards of excellence in design and quality. Quality and Consistency are their prime motivating factors. Their in-house design facilities, tool & die-making facilities with an impetus on quality control, has enabled them to consistently produce products of the highest quality sticking to the finest functionality norms. The Company has state of the art manufacturing facility. The Companys R&D

facilities has the latest design and development tools, Spectrum Analyzer etc. to keep up its passion for progress at all levels. This passion would constantly give birth to new product ranges Over the years, the BUTTERFLY Group has grown from just manufacturing a handful of basic kitchen utensils to an organization involved in a comprehensive range of domestic appliances, kitchen products and cookware. Their products are also exported to the United Kingdom, Canada, Australia, Japan, Middle East and the East Asian Countries, among others. Across the globe, Butterfly products have been recognized for their quality standards by various international organizations.

The Success of Butterfly is attributed to its customer orientation. Serving the customer with the finest quality products and adapting to the changing needs and tastes of customers have been the companys primary motive. BUTTERFLY is all set to conquer wider horizons. GANDHIMATHI APPLIANCES LTD. Gandhimathi Appliances, owners of the Butterfly brand, is the leading manufacturer of home appliances in India. Its products include kitchen appliances that are at par with excellence in quality and durability. Gandhimathi Appliances Limited was started in February 1986. The company engages in the manufacture and sale of stainless steel home appliances, kitchen products, and cookware products in India. The companys Butterfly product line includes LPG stoves, mixer grinders, table top wet grinders, pressure cookers, vacuum flasks and lunch boxes, and cookware sets. Its products also comprise electric cookers, kitchen sinks, water filters, and dinner sets; and ensemble products. The company exports its products primarily to the United Kingdom, Canada, Australia, Japan, the Middle East, and the East Asian countries. Gandhimathi Appliances Limited is based in Chennai, India. The company's products command a premium valuation in the home appliances market. The company has excellent reach in South India and I don't have the details on North India. But, the company has established branches across the country. Today, it manufactures a comprehensive range of home appliances, kitchen products and cookware. Four state-of-the-art-manufacturing units, backed by the latest R&D facilities ensure total compliance to standards of excellence in design and quality.

PRODUCT PROFILE: BUTTERFLY is the largest manufacturing enterprise in India and one of the leading international companies in the home appliances field. BUTTERFLY offers over SIX Categories and provides systems and services to meet the demands of the customers. A wide-spread network comprising of many manufacturing divisions , service centers, all over India, enables BUTTERFLY to be close to its customers and cater to their specialized needs with total solutions - efficiently and economically. Product Ranges: LPG GAS STOVE: Butterfly manufactures different kinds of Gas Stoves. Pictorial representation is given below.

Butterfly 2000 Double Burner

Aesthetically designed stainless steel body High quality heavy duty gas cock Brass burners with uniform openings for even blue flame Rust free pan supports and detachable spill trays Extra thick gas pipe Unbreakable gas control knob made of ABS material 5 years warranty

Butterfly 2000 Auto Ignition

Aesthetically designed stainless steel body High quality heavy duty gas cock Brass burners with uniform openings for even blue flame Efficient auto ignition mechanism Rust free pan supports and detachable spill trays Extra thick gas pipe Unbreakable gas control knob made of ASB material 5 years warranty

Ideal S ingle Burner

Single brass burner Aesthetically designed stainless steel body High quality heavy duty gas cock Brass burners with uniform openings for even blue flame Rust free pan supports and detachable spill trays Extra thick gas pipe Unbreakable gas control knob
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Elite

3 conical roller stone assembly for faster grinding Aesthetically designed body made of ABS material High torque single phase motor 900 RPM Motor Speed Unbreakable and transparent lid made of polycarbonate material Swing arm assembly and detachable SS Drum for easy operation

Cute

3 conical roller stone assembly for faster grinding Aesthetically designed body made of ABS material High torque single phase motor 900 RPM Motor Speed Unbreakable and transparent lid made of polycarbonate material Swing arm assembly and detachable SS Drum for easy operation 2 years warranty

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Blue Line Stainless Steel

Assured quality. Sturdily built. Firmer grip. International design. Firmer grip. Extra safe. Exciting range 3, 5, 7.5, 10 and 12 Liters.

Genial Aluminum Pressure Cooker & Pan

Assured quality. Sturdily built. Firmer grip. International design. Firmer grip. Extra safe. More secure Exciting range 3, 5, 7.5, 10 and 12 Liters.

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Flasks with Flip & Pour System

Premium quality Stainless Steel thats good for a lifetime. Inside and outside made of unbreakable Stainless Steel. Retains temperature for longer hours. Does not affect flavour, leaving no taints, smell or odour. Ideal for Hot and Cool drinks. Suitable for home, office and the outdoors

Beach Stainless Vacuum Flasks

Premium quality Stainless Steel thats good for a lifetime. Inside and outside made of unbreakable Stainless Steel. Retains temperature for longer hours. Does not affect flavour, leaving no taints, smell or odour. Ideal for Hot and Cool drinks. Suitable for home, office and the outdoors.
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Handy PLUS

Shock proof ABS body 230 V AC, 550W heavy duty motor Micro balanced rotor for low - noise and efficient performance Suspended motor rubber boot provision for vibration - free performance Automatic overload cut off facility for motor protection SS Multipurpose jar, PC Juicer jar, 500ml SS Mixer Mate jar 16000 18000 RPM

Emerald Value

Heavy - duty 750 Watts motor Sturdy Stainless Steel Jars Polycarbonate transparent lids for Wet & Dry jar and mixer mate Unique large grip handle for jars Extra strong and sharp stainless steel blades for quicker grinding Suspended motor bed for vibration - free performance Micro balanced motor for low noise Automatic overload cut-off facility that protects the motor
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OTHER PRODUCTS -- To Name a Few

Stainless Steel Vacuum Lunch Box

Stainless Steel Cookware

Electric Cookers

Kitchen Sink

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NEED FOR THE STUDY

To understand about the various department and its functions in the company. Understanding customer needs. To know about the top level management to low level management. To gain the practical experience about organization activities. To understand about the strength of the company and its competitors.

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SCOPE OF THE STUDY

It provides more information for development of product services. It helps to gain knowledge about the various departments It helps to know the actual cost incurred by the company in product services. The understandings of various parameters of home appliances industry

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OBJECTIVE OF THE STUDY

Primary objectives: To study the overall performance of the company and draft findings and suggestions Secondary objectives:

To understand the strength, weakness, opportunities and threats of the competitors To study about the various product services. To study about the processes of various department. To know HR practices in the concern. To understand about various welfare practices provided.

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DEPARTMENT CHART

Gandhimathi Appliances Ltd.

Human Resource

Production

Marketing

R&D

Sales

Quality

Finance

Stores

Purchase

Tool Room

Central Excise

Dispatch

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PERSONNEL DEPARTMENT

In order to achieve the objectives of an organization, the HRD department must carry out a number of functions. In this organization the HR department concentrated on the acquisition, maintenance, development of employees. This is because they estimating both the future demand and supply for human resources which includes recruiting, selection and the socialization or induction of new employees. The HR department maintains the well motivated employees by the way of giving benefits and services to them. And development and terminations of employees can be determined by the way of training programs.

RECURITMENT / SELECTION POLICY

Gandhimathi Appliances Ltd. focuses on finding & employs the best qualified persons for each job, retaining the best & most promising of those hired, offer promising opportunities for life time working careers, and providing programmers & facilities for personal growth on the job. Eligibility: The Eligibility policies have to be followed for all Gandhimathi Appliances manpower requirements, including temporary short-term appointments.

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PROCEDURE: Manpower Planning: After analysis of the scenario Head of the department & HR will plan on the requirement of manpower in various departments. Requirement Generation Process: Requirement to fill up a vacancy / generate new positions would be raised by the concerned department on the Manpower Requisition Form - MRF and will be forwarded to the HR team The HR team and the respective department head mutually decide on the date by which the requirement needs to be closed, designation, number of position and the budget with the job description. The HR team would fill the vacancies on or before the agreed date.

Sourcing: Based on the Job description HR team will source the candidate through Internal & external sources. Internal sources like internal job posting (website & web mail), Employee referral & internal allocation. External sources like consultants or recruitment agencies, advertising, Job portal

Selection process The selection process begins with the short-listing of the CVs. Candidates whose CV has been short listed goes through a process of Interview Interviews are conducted by Head of the Department followed by the Final HR interview. The interviewers comments are recorded on the Interview Evaluation Form. Every candidate who has been finally decided to be hired would be issued an offer Letter.

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Joining: In order to validate the Selection process and to substantiate the information provided by the prospective Employee/s, he/she will submit copies of the following documents while joining the Company: Relieving letter/Service certificate from the previous employer (starting from first employment), if employed earlier Photocopy of Marks sheet / Certificates in support of his/her qualification Latest Passport copy PAN card Copy Identity proof/Address proof 5 recent Passport size photographs.

PAYROLL PROCESSING: The Payroll is salary processing. The payroll details are provided by accounts department to the HR department. In payroll, Employees personal details with the salary details etc will be mentioned in payroll . Usually the employees who is called Badallis is been maintained separately. And there is a separate account for the staff members. The salary will be calculated according to their money earned over their deduction. These deduction will be show in the CTC ( cost to company) under this Basic pay , House rent allowance , Dearness allowance , Traveling allowance and Medical allowance etc , these deduction will taxed according to the income tax act . Those details are as follows: Basic pay 50% on gross House rent allowance 50% on basic Medical allowance- Rs.1250/- per month, Conveyance Rs. 800/- per month , & Education - Rs . 200/- per month.

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The bonus detail with EPF (Employee provident fund) and ESI are shown in the employee and employer contribution in the CTC, and for employees these details are shown in their wage slip. Usually they tax EPF and ESI for 12% and 1.75 % in the annual basic salary. For the candidates who is under training are maintained a separate account because if they go on absent even for one day during training it will be counted as loss of pay for the particular candidate. ATTENDANCE GANDHIMADHI APPLIANCES LTD have separate cell to maintain attendance for all the employees who is working in the organization. All the employees are been provided with the punch card which contains code number on it . They punch their card every day in the punching machine which is kept in the entrance of the company. So when they punch their card they will counted as present for the day. Usually the previous day attendance will be checked present day. Incase of leave ,it has to be informed well ahead. Usually previous attendance is kept with the supervisors in each department. The HR takes his list and check with the department list which is been kept with every supervisors , and also the detail for on duty and overtime list will also be kept with supervisor which will be inter checked with his current details FIRE AND SAFETY MEASURES The GMAL provides all the safety equipment for the employees who is working in the organization according to their mode of work . They have proper training to use the equipment. Especially for the employees who is working in the production department are been provided with gloves , rubber shoes and all metal equipment etc. The employee working in the Welding process are been provided with metal equipment to protect them from the fire rays.

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MARKETING & SALES DEPARTMENT In GANDHIMATHI APPLIANCES LTD, they follow many technical marketing strategies which keep them at top in their sales. Gandhimathi Appliances Ltd - Marketing Function: They identify the important constituencies within the market place. All constituencies play a role in the successful marketing of a product or service. They then, identify and value specific target purchaser/user groups for the product. Keeping in mind that within the target audience there may be groups that will be readily obvious as "end users" but there may also be groups that specify, recommend, purchase, service, pay for; without a great stretch of the imagination, they may all be considered customers or prospects. The Communication with the marketplace plays a major role. At GANDHIMADHI APPLIANCES LTD, they get involved in traditional communications disciplines like public relations, advertising, sales promotion along with some new disciplines like online Selling. Their Objective is set in such a way that, each discipline is well used and targeted. An important function of marketing is to measure the performance of the enterprise in its efforts to acquire and maintain customers. GANDHIMATHI APPLIANCES LTD Improve on the basis of obtaining feedback from the marketplace.

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Gandhimathi Appliances Ltd - Marketing Process: Gandhimathi Appliances follow 3 tier Process. The process comprise of three sections COMPANY DISTRIBUTOR DEALER

The process chart goes like this:

COMPANY

DISTRIBUTORS

Direct Sales to the customer

DEALERS

CONSUMER

CONSUMER

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ACCOUNTS & FINANCE DEPARTMENT GANDHIMATHI APPLIANCES LTD have efficient Accounting & Finance Department They conduct frequent Consultations with Board Members regarding financial position of the company. During their consultation, the following will be covered Review the Accounting Departments practices and Functions Assess what company needs, and customize a plan to fulfill those needs Develop a realistic timeframe and budget for projects Forecast the demands and Supply. Arranging Funds to meet the forecasted demands and Supply Suggestions on software, installation, upload, or training

Functions of accounting department At GANDHIMATHI APPLIANCES LTD, Accounting Department have computerized Accounting services to ease the book keeping and accounting Statements. Functions that happen are: Accounts receivable: including invoicing, managing receivables and managing documents. Accounts payable: including paying bills, writing cheque and vendor management Payroll Processing: including tax deposit calculations and form filing Budgets and Projections Bank/credit card reconciliations Month/quarter/year end reports QuickBooks clean-up and customization, troubleshooting Tax Returns like TDS, VAT are monitored
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In addition to this, The Accounting Department plays crucial roles in several business services. To name a few, Some Activities are listed below Create procedures and processes Provide and install bookkeeping and accounting software Training for the employees on any new accounting practices Recommend accounting or professional software to automate and ease business

The Accounting Department at GANDHIMATHI APPLIANCES LTD takes great responsibility in developing strong, trusting methods in case of confidential accounts matters. Process of Inventory Management: Requirement Plant Purchase Intent Purchase Order Gate Inventor Goods Receipt management Job Order Receiving or Inward Inspection Production Request Material Checking & Issuing Stock manipulations Sub contract Entries related to sub contract

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PRODUCTION DEPARTMENT Production is the functional area responsible for turning inputs into finished outputs through a series of production process. GANDHIMADHI APPLIANCES LTD have well equipped production team which works very efficiently to get the targets achieved. The company products Line includes Pressure Cooker LPG Stove Mixer Grinder Table top Grinder Vacuum Flasks Non Stick Cook Ware

The producing and R&D ability of Pressure Cooker, LPG Stove, and Mixer Grinder have reached the leading level. The production department consists of more than 100 designers and 100 industrial engineers. They are utilizing the most advance R&D system from industry and structure design to tooling design. They invest most of their revenues in authentication and inspection center, which has all kinds of testing instrument, over 100 sets of equipments and more than 30 professional testing engineers. From the beginning, BUTTERFLY spent much in setting up high class standard quality control platform, building up testing & certificate center, which is one of the largest scale testing labs in current domestic small home appliances industry.

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The R&D Center The R&D department consists of more than 100 engineers and 50 industrial designers. From industry and structure design to tooling design they utilize the most advanced software widely to develop products through networks, create general and high standard production platform. Through the rapid and accurate product testing process and advanced production line design, to promote the company high efficient and to shorten the R&D-producing circle, so as to make the enterprise more competitive. Approval & Testing Center The approval & testing center is one of the biggest testing center in current domestic small home appliances industry. The lab has ability of the mechanical function testing and electric safety testing, simulative environment testing, simulative transportation testing, spare parts and units life testing, which assures the quality control for mass production.

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RESEARCH AND DEVELOPMENT DEPARTMENT Research and Design Department is responsible for new product development , product engineering and improvement, prototype building, testing and evaluation and application engineering. The division equipped with the latest CAD facilities for design work. The other facilities includes prototype shop and modern testing equipments. Another proud accomplishments of this division is that it is recognized by the government of India as one of the R&D centers in the country. Product design and Engineering groups. New product development. Testing and evaluation. Engineering Services.

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PURCHASE DEPARTMENT Purchase department is often called as purchase business. Generally purchase department is same function but activity is different. Activity difference is increase the value and performed.

Purchase types: GANDHIMATHI has two type of purchase Engineering Purchase: The raw material & production materials purchased from the sources are called Engineering purchase. Engineering purchase follow rules like lead time, transport insurance and expiry date. Domestic purchase: The domestic purchase is ancillaries material. Ancillaries material like stationary, printer, and other etc. no agreements and no rules followed, but records are maintained. Engineering purchase Domestic purchase.

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CENTRAL EXCISE DEPARTMENT The centralized department plays an important role by handling all legal aspects on commercial matters. These include issues related to excise, customer affairs, lease agreements and rental agreements for the company premises. Issues relating to MRTP, FERA, companies Act and trademark right are also handled by this department. This department also deals with the company insurances for protecting the companys property and assets against all risks.

STORES DEPARTMENT The store Department of GANDHIMATHI APPLIANCES LTD have better control over the maintenance of raw material at stores.

Issue of stores raw materials done on the basis of the proper approval issue slip received from the production department.

Stores materials issued on the basis of the FIFO (FIRST IN FIRST OUT) method.

Monthly physical stock taking done to check the correctness of the stock with the stores ledger.

With regard to import purchase, Two months required stock is maintained.

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QUALITY DEPARTMENT The quality department of GANDHIMATHI APPLIANCES LTD commits to maintain its position as a producer of high quality components and products as perceived by all their employees and customers. All employees value the customer satisfaction as most important element in their operations. Every employee is committed for continuous improvement which is essential for the future growth of the company. The Quality department inspects and controls the following things: Process Control Product Control Inspection on Raw materials purchased Inspection on Finished Products

GANDHIMATHI APPLIANCES LTD was rewarded ISO 9002 certification for their consistent quality maintenance.

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TOOL ROOM & CONTROL DEPARTMENT

Tool Room & Control department is basically a service department which maintains all tools are equipments The main function of this department at GANDHIMATHI APPLIANCES is tool planning, procurement and issue of all cutting tools and production tooling for the manufacturing activities in production department. This department consists of three different sections, handling activities such as:

Tool Procurement Procurement of all tooling required for shop Tool Stores Receiving, Stocking and issuing of all production tooling, gauges and cutting tools.

Tool Room Manufacturing of certain assembly tools, gauges, jigs and fixtures, production tooling and fixtures.

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DISPATCH DEPARTMENT The dispatch department is responsible for arranging transport, packing and sending the finished goods to their destinations. The supervisor will check all the goods which are ready for dispatch. The supervisor checks the following things. Packing label is attached Serial Numbers are correct Bar code is properly printed

Once the checking is done, foremen will start loading the goods into cargo, the security will make appropriate entries.

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COMPETITORS PROFILE Since Butterfly is the manufacturer of home appliances, they have many competitors in the market. They strive hard to compete with the competitors to retain their customers and product in the market. Some of the important competitors are listed below. They are branched on the basis of products. PREETHI Preethi is the main competitor for Mixer Grinder. They started in the year 1978 they are dominant manufacturer of mixer grinders in every market. Preethi has good research and design houses which make them to stand top. Preethi's innovative marketing efforts are built on solid foundations. Preethi remains focused on best practices and continuous audit of sales and distribution efficiencies. PRESTIGE Prestige is the main competitor for Cooker. TTK Prestige Limited is one of the worlds largest manufacturers of Pressure Cookers and it has been introducing several products like Gasket Release System (GRS), Gasket Offset Device (GOD) and Double Locking System. Prestige has been responsible for changing the cooking habits of millions. PREMIER Premier is the main competitor for Wet Grinder & Non Stick cookware. The Premier Group has maintained steady and impressive growth in the market. The most significant is well trained, highly motivated team. In addition to this, their R&D efforts constantly improve manufacturing methods to expand and emphasis on quality, safety and product innovation making Premier wet grinder to match the requirements of today's modern kitchen. SUNFLAME Sunflame is the main competitor for LPG Gas Stove. Sunflame has well defined product manufacturing plant and they supply good quality of products. THERE IS NO COMPETITOR FOR VACUUM FLASKS.
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SWOT ANALYSIS

STRENGTHS

WEAKNESSES

The products are cost competitive. Strong brand Image Wide product range They adhere to strict quality controls and measures. They possess latest technology for manufacturing. Strives for on time delivery and prompt service.

The company has less number of dealers The spare parts for out dated products are not available in the market The factory outlet is not suitable for future scalability Exposure to dusty environment Inadequate of man power to operate certain jobs Frequent absenteeism by the labours leads to reduction of production

OPPORTUNITIES

THREATS
Competitors are the main threats Production costs are in increasing trend Bargaining power of customers Bargaining power of Suppliers Main threat of new Entrants Threat of substitute products Short Product Life cycle

Increasing demand and forecasting demand with strong business potential This industry is evergreen industry. Customers cannot survive without basic home appliances. To meet the customer wants, R&D will be more concentrated Due to the development of R&D, more new products can be floated in the market

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CONCLUSION

In this project I have learned planning, organizing, staffing, directing and controlling, recruitment, time office functions and ordering. This summer project gave me experience of observing theoretical concepts in functions. This practical learning of organization structure and its department activities is more comprehensive and clarity in understanding. And also I understood that each and every function in the department is important for the success of the organization. Thus, my knowledge on organization is enriched in this observation experience. Other than the knowledge enrichment, it also develops my personality in terms of adopting patience, communication with confidence, strategy application in finding, approaching and in thinking. I take this platform to thank my guide, the HRD in GANDHIMATHI APPLIANCES LTD at manufacturing and corporate units for their guidance and help without which my report would not have been completed

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