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Media5-fone Product Overview

September 2011

Mobile VoIP (mVoIP) Market Overview


Gartner: 10 years from now, 50% of all mobile calls in the world will use endto-end VoIP In-Stat: Total of mobile VoIP users will reach 288 million by end of 2013

More than 50% will use Mobile VoIP via their mobile VoIP providers Under one-third will utilize mobile VoIP with 3G MVNOs or mobile operators By 2013 will be well over 400 million dual-mode handsets (Wi-Fi + Cellular)

NPD: Android + iOS covers 78% of new smartphones sold in US


BlackBerry OS lost ground, falling 5 points, to 14% From Q4-2010 to Q1-2011

Media5 Corporation - CONFIDENTIAL

What is the Media5-fone?


Media5-fone is a suite soft client applications enabling end-users to make and receive VoIP calls by using their smartphone
Seamless communications anywhere, at any time, on any device, on any network (Wi-Fi, 3G/4G). Integrated communications experience Enables end-users to seamlessly switch between communications means VoIP/Video/Chat/Sharing/

Offers a clear and secure path from mVoIP to Enriched Communications

RCS/RCS-e/VoLTE

Media5-fone is Ericsson MMTEL IOT Certified Allows Service Providers to fully realize the business and economic potential of mobility and VoIP while helping them to compete against Over-The-Top (OTT) solutions

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Mobile & Desktop SIP VoIP Softclient


Media5-fone available for:
Apple iOS devices:
iPhone iPod Touch iPad

Android devices:

Samsung HTC Motorola Sony-Ericsson LG And many others

Desktop Edition for Windows, Mac and Linux


Media5 Corporation - CONFIDENTIAL
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Media5 Extensive Background in SIP/VoIP/IMS/Mobility


Media5 has been a leader in VoIP since 1997 Media5 was a principal participant in the 1st SIP IETF RFC Media5 has developed its own SIP/IMS/PC 2.0 fully portable SDK December 2010, Media5 became the first company to receive packet-cable 2.0 certification from CableLabs. In 2006, Media5 worked with major Mobile Service Providers worldwide on a pre-IMS SIP-based application with Presence, IM, XCAP which support different operating systems and hardware platforms. Mobile specific tools in an intuitive user interface design Home Form, Contacts Form, Phone Out Chat, Voice Mail, Sessions, Teleconference My Account, Profile, Logs, Settings Add Content, Participants, Invite Add Contacts Buddy List Management (XCAP) Presence (SIMPLE) Released on Symbian S60 3rd Ed. (Nokia N80) and PC Windows
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Media5-fone Supported Features


Telephony
Make/ Receive Call Redial Speed Dial 2nd Call/Call Waiting/Toggle Call Transfer 3-Way local conferencing Voicemail Integration and notifications (MWI) Caller ID Mute/Unmute Hold/Unhold Call History (In/Out/Missed) Native Contact List Integration Speaker & Ringer volume control Loudspeaker /Handset/Bluetooth control Selectable Ringtones DTMF OOB w/ SIP INFO Secure Communications: SIP/TLS SRTP/SDES G.711 (uLaw & Alaw) Enhanced G.711 G.729 iLBC DTMF In-Band NTE w/ RFC 2833, RFC 4733

Codecs / DTMF
HD Voice with iSAC HD Voice with G.722

Media5 Corporation - CONFIDENTIAL

Re-Branding Options
Service Providers SIP Network settings are pre-configured and part of our list of profiles for ease of configuration Refer the Media5-fone as the preferred and validated SIP softclient solution for their network Websites are cross-referenced Joint press release or other promotional activity to announce the partnership Service Providers logo on the application and on the application splash screen Application is locked on SP SIP network to protect their investment (user cannot use the app with other SIP Providers) Application is connected with SP provisioning server for ease of configuration Application is available for download on the AppStore or Android Market under the Media5 account All Co-Branding options PLUS: Complete Re-skinning of the GUI Further customizations Additional features can be implemented based on specific requirements. Application is available for download on the AppStore or Android Market under the SP account

Co-Marketing

Co-Branding

White Labeling

Media5 Corporation - CONFIDENTIAL

Media5-fone - Key Differentiators


HD Voice

Easy to Install & Deploy

Highly Interoperable (Ericsson MMTEL IOT certified)

Secure Communications

Customizable (White Labeling)

Media5 Corporation - CONFIDENTIAL

Key Benefits for Service Providers


1- Flexible Re-branding options
Co-marketing Co-branding White labeling

2- Increase ARPU
Additional revenues through mobile VoIP service Increase opportunities to make VoIP calls & spend minutes

3- Reduce CHURN rate


Bundling new mobile VoIP services with standard fixed line VoIP services (IPCentrex, SIP Trunk) such as Presence, Chat, and SMS over IP Defend against Over-the-top (OTT) solutions such as Skype, Google Voice,

4- Investment protection
Easily lock the application on Service Provider SIP network preventing subscribers to use the application on other networks Clear and secure evolution path from mVoIP/MMTEL to full RCS/RCS-e/VoLTE

Media5 Corporation - CONFIDENTIAL

Business Model Service Providers


Re-Branding options:

Co-branding White labeling Further customizations available through Media5 Professional Services

Application license fee (possible models):


Per New User (new subscribers) Per Active Users (current subscribers) Other models possible (based on SP business model) *Additional patent licensing fee may apply for certain codec

Yearly Support License Agreement (SLA):

Required in order to get updates and upgrades for the customized/rebranded version (co-branding & white-labeling).
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Media5 Corporation - CONFIDENTIAL

Why Media5 as your mVoIP Softclient Provider?


Complete portfolio for Service Providers

Other advanced edge applications and products - Mediatrix gateways Mediatrix Brand recognized for interoperability and high quality Strong development experience on all major mobile platforms Aware of the challenges of mobile VoIP (UX, Battery life, etc.) Expertise in SIP/IMS/3GPP/GSMA/OMA/TISPAN specifications Easy to Install and Deploy - Secure auto-provisioning mechanism) Customizable - White-label) Highly Interoperable - Ericsson IOT Certified Secure Communications HD Voice Clear and secure path from mVoIP/MMTEL to full RCS/RCS-e/VoLTE

SIP/IMS application development


Media5-fone:

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Roadmap

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Roadmap short-term (next 6-9 months)


Tablet specific edition:
iPad: Q1-2012 Android Tablets: Q1-2012

Mobile Video Call


Q4-2011 on iOS Q4-2011 on Android

Mac & Linux Desktop/Laptop/Netbook editions


Mac: Q1-2012 Linux: Q2-2012

Other mobile platform?


Fact: Q1-2011: 78% of new smartphone sold in US were either with iOS or Android. No clear winner for modern smartphone platform 3rd place so far

Main Contenders are WP7, RIM (QNX)

Media5 Corporation - CONFIDENTIAL

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Roadmap med/long-term (from 6 month to 12 months)


Moving forward with IMS/MMTEL/RCS

Video Call/Share

Network Address Book Presence Chat / Group Chat Image Sharing Video Sharing Video Chat Ad-hoc VoIP conference Social Network Aggregation And more

Network Address Book with Presence

Work in close relationship with Ericsson AB, IMS and MMTEL/RCS business units in Stockholm to ensure full compatibility with Ericssons IMS solution
Media5 Corporation - CONFIDENTIAL
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Media5-fone MMTEL/RCS/RCS-e Detailed Roadmap


Feature Category
Voice

Q4-2011
1-to-1 VoIP MMTEL features G711, G722, iLBC, iSAC (HD) 1-to-1 Video call over a Wi-Fi and 3G/4G Video Sharing (Live)

Q1-2012
AMR-WB (HD) AMR-NB G729

Q2-2012
Call forwarding (managed locally)

Q3-2012
Network History Logs

Q4-2012
Voice Call recording

Video

Improved mobile Video calls (H264)

Video Sharing (Streaming content)

Live Screen Sharing

Video Sharing (1-tomany streaming) H.264 SVC (mobile)

Messaging

1-to-1 IM (MSRP) Is Typing notification Image Sharing

SMS/MMS over IP

File Sharing

Address Book Presence

Universal Address Book (Merge Native with network address book (XDMS) Presence Communication availability based on pres. Status Free Text (Mood) Ad-hoc VoIP conference

Publish/Share location and status to groups or individual friends.

Network Address Book Sharing (accessing multiple Address Book)

Contact Synchronization between multiple devices Complete Address (Native and Network) book backup

Group Comms
iPhone iPod Touch iPad (Compatibility mode) Viral Spread Seamless switching between comm. types (VoIP, Video and Chat) iPad (Full UX) Desktop Edition Mac

Group Chat Inititiate Ad-hoc VoIP conf. using Groups

1-to-4 Video conferencing (mobile)

Platforms

Desktop Edition Linux Android Android Tablets

3rd Mobile Ecosystem: RIM QNX or WP

Other

Seamless communication transfer between devices

Call routing and preferences (Ut Interface)

NAT-FW Traversal for P2P media (ICE/STUN/NAT)

Social Media integration/agregation

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Additional Slides

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Remote/Auto Provisioning Mechanism


1. The subscriber downloads the customized/white labelled softclient from the AppStore
1
Symphony Mobile Media5-fone White Label Download per subscriber from AppStore

Provisioning Server
3 4 Thru WiFi/3G send Credentials, Brand, Cell Phone and UDID to Provisioning Server using HTTPS 5 Verify User & License Valid User&License

S Subscribers Database

User

user@domain.net pwd

6 Include Cell Phone & IMEI in DB Verify 1st or 2nd smartphone Ask for Passcode

Pwd

Cell Phone Scroll of Countries Phone #

2. The subscriber fills his credentials (username/pwd)

8 Verify VoiceMail Passcode Create Shared Call Line: mobXXXX

9 Get Auth Parameters from CFG Files 10 Generate XML File with configuration

Passcode Symphony VoiceMail Passcode 123456 4. The softclient is provisioned with subscribers account info and preferred Media5-fone SIP Client Symphony Mobile network settings and ready to use his ready to use for making Media5 Corporation 2011, VoIP calls!

3. As an additional security step, the subscriber may enter another pwd (e.g. voicemail pwd)
Send XML Parameters to set Media5-fone/Subscriber config 11

User/Line: mobXXXX Auth User: 55XXXXXXXX Auth Pwd: @VXAS#242 @TBD#242 SIP: as.mcm.net.mx:5060 tbd.voip.net.mx:5060 OutboundProxy: 200.66.85.138:5065 xyz.xxx.yyy.xyz:5061 Transport: UDP first, then TLS Register Time: 90 Send Register: Yes

Media5 Corporation - CONFIDENTIAL

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High Level Software Architecture

90% of the software is written in portable C++


All core and business logic features are implemented natively on each platform Only the User-Interface (representation) is done using each mobile platform ecosystem SDK iOS SDK Android SDK

Ease the portability between different mobile ecosystems

Targeting RIM new QNX platform as the next supported ecosystem

Ensure the investment of new features is done only once and becomes available for all supported and future ecosystems Ease the testing, validation and interoperability of each editions of the softclient because rely on exact same software architecture and middleware.
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Media5 Corporation - CONFIDENTIAL

High-level Architecture (block diagram)

Media5 Corporation - CONFIDENTIAL

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Thank You

Media5 Corporation - CONFIDENTIAL

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