INDIAN BRANDS FROM CANDLE LIGHT TO SATELLITE MARKET

SAHIL .D. JAIN 09-BU-078 B.B.A

y ABSTRACT This report showcases the entry and the stability Of Indian companies in the worldwide business and the many sided industries in each field from little binds to missiles. Indians have entered the market in such way that it has successfully occupied its place in top 500 brands globally. The Indian business sectors have every last trace of the unit that makes it stand on a worldwide stage for showcasing their strengths to contend in worldwide enclosure. The report centers on the different makers of the Indian business sector who are having their brands in global arena and those who are still in the methodology of getting their brands put into global market. The report comprises of the diagrams portraying the positioning of Indian units, portions of the top five brands, corporate go-to people who spearhead to advancement of the Indian business sector and the product of livelihood earned. y INTRODUCTION The Indian market is the information centre where anyone can look into and know what the Indian manufacturers have created for their consumers. The market showcases every product and is no less from the global market. There has been a great market for the Indian manufacturer in a specific period of time. The countries leading market in steel, electronics, FMCGs, fast food, alcohol, dairy products, commercial-vehicles, biscuits, telecom industry, etc., has formed a reputation for Indian origins in global market. International market has reputed products for their consumers so is with the Indian market which has contributed and

developed its products for sustainable price in our consumer based economy. The markets have all kinds of products available for the consumers to consume and investors to invest. There has been constant growth in the development of the Indian products to enter into the global market. The Indian market brand report brings up the production and market trends, analyses of the opportunities, projected figures of sales and marketing, and formulation of the strategies for betterment of the economy. The report on Indian markets also reflects the market share and studies the segmentation, size, and growth of the domestic and global markets. Indian brand market report studies the nature of a wide arena of industries in India -airline, textiles, alcoholic drinks, analgesics, bakery and cereals, chemicals, cosmetics, deodorants, detergents, financial cards, beverages, travel and tourism etc. Figures in the India Market Report have always indicated that there was a steady progress on the infrastructure front. The six core industries of the India Market are electricity, coal, steel, crude oil, petroleum refinery products, and cement. The transport and communications, railways sector have all maintained a high growth rate steadily though there had been few downs at the same time. It can easily be deciphered from the report that the market economy of India is highly sustainable but depends on balanced, equal and inclusive growth. It may also be noted from the India Market Report that infrastructure is highly essential for development and definitely it the determining factor of an economy's growth. The Indian market has various industries involved in it which will show the components and the availability of the Indian products for the global platform. The recognition and reputation of the Indian brands have been developing constantly for the growth of its trading activities.

y COMPOSITION OF INDIAN MARKET India Markets originated from the center of villages and towns, where there was a sale or barter of farm products, clothing and tools and various other products. Later on the street markets went on to become consumer-oriented markets like the specialist markets, shopping centers, supermarkets. Composition of Indian market can be of two types of consumer market 1. Commodity markets 2. Capital goods & industrial markets

1.

Commodity Markets - In India, with high oil and food prices, the commodity markets have again gathered all the attention. The prices of the essential commodities steer the economy to a desired level. Commodity markets deal in energy (oil, gas, coal, and biodiesel), soft commodities and grains (wheat, oat, corn, rice, soya beans, coffee, cocoa, sugar, cotton, frozen orange juice, etc), meat, and financial commodities like bonds. Capital Goods & Industrial Markets - India capital goods market help businesses to buy durable goods that can be used in industrial and manufacturing methods. There are usually wholesale trades that take place with bulk goods being transacted at very cheap prices.

2.

The Indian market has the following sectors in which the products have been showing development and reached the stage of recognition in the global arena. 1. 2. 3. 4. 5. 6. 7. Aviation Pharmaceutical Telecom FMCG Automobile Banks Software

y KINDS OF INDUSTRIES Aviation Industry is one of those industries in Indian market that has shown a constant growth rate when compared to other industries in the world. The open sky policy of the government has helped overseas players entering the aviation market in India. From then, it has only been growing in terms of players and the number of aircrafts. NAME OF THE PLAYERS Kingfisher airlines and kingfisher red (previously air Deccan) Jet Airways and Jet Lite (previously Air Sahara) Air India and Indian (previously Indian Airlines) MARKET SHARE (in %) 28 25 16

Pharmaceutical industry in India has been the most organized sector which has been contributing to the development of the global medicine. It has been providing stability and sustainability with low cost of manufacturing facilities, educated and skilled manpower and cheap labor force. The industry is set to scale new heights in the fields of production, development, manufacturing and research. The pharmacy industry generally grows at about 1.5-1.6 times the Gross Domestic Product growth. Globally, India ranks third in terms of manufacturing pharmacy products by volume. The Indian pharmaceutical industry is expected to grow at a rate of 9.9 % till 2010 and after that 9.5 % till 2015. Key players of Indian pharmaceutical industry      Ranbaxy laboratories Dr. Reddys laboratories Cipla Nicholas Piramal Zydus Cadila SIZE ($ BILLION) 6.9 .36 .34 .27 .24 MARKET SHARE (%) 100.0 5.3 5.0 3.9 3.6 GROWTH RATE (%) 9.9 13.4 11.5 11.7 6.8

COMPANY Total Pharma Market Cipla Ranbaxy Piramal Healthcare Zydus Cadila Source: Org Ims

Telecom Industry in India is the third largest and fastest growing in the world. The wireless technologies currently in use in 'Indian Telecom Industry ' are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 11 GSM and 5 CDMA operators providing mobile services in 22 telecommunication circles, covering more than 2000 towns and cities across the country. Among leading mobile operators in India include Bharti Telecom with 19.88% market share, followed by Reliance with 16.80%, Vodafone with 16.59%, Idea Cellular with 11.16%, state owned BSNL with 11.05%, TATA with 10.8%, Aircel with 6.79%, and all others accounting for just about

6.93% of market share. Telecom Industry in India is regulated by 'Telecom Regulatory Authority of India' (TRAI). It has earned good reputation for transparency and competence. Food Industry in India comprises of various segments like fisheries, plantation, fruits and vegetables and confectionery to name a few. Food Industry in India has grown over the last few years and it is expected to be worth more than US$ 310 billion by 2015. India is the second biggest food producer in the world and it has the potential to become the largest producer of food in the whole world. Food Industry in India includes milk and milk products, plantation, alcoholic beverages, vegetables and fruits, fisheries, poultry and meat, grain processing, chocolates, and confectionery. Major companies in food industry
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Nestle India Ltd. Pepsico ITC-AGRO

Bank The banking operations in India are controlled by the Reserve Bank of India. All the Indian banks are governed by the RBI or Reserve Bank of India. This governing body took over the reasonability of formally regulating the Indian banks in 1935. The Reserve Bank of India was announced as the official Central Banking Authority for the smooth supervision of the banking industry in India. Banks in India are classified into 2 broad categories namely, Public sector banks and Private sector banks. The banking scenario in India has already gained momentum, with the domestic and international banks gathering pace. All the banks in India are following the 'cost', determined by revenue minus profit model. LIST OF PUBLIC AND PRIVATE BANKS PUBLIC BANK Bank of Baroda Allahabad bank Union bank of India Dena bank Indian bank PRIVATE BANK HDFC Bank ING VYSYA Bank Bank of Punjab ICICI Bank InduInd Bank

Dairy industry: The highest milk producer in the entire globe India boasts of that status. India is otherwise known as the Oyster of the global dairy industry, with opportunities galore to the entrepreneurs globally. Anyone might want to capitalize on the largest and fastest growing milk and milk products' market. The dairy industry in India has been witnessing rapid growth. The liberalized economy provides more opportunities for MNCs

and foreign investors to release the full potential of this industry. The main aim of the Indian dairy industry is only to better manage the national resources to enhance milk production and upgrade milk processing using innovative technologies. The biggest example of the dairy products and its producer will be AMUL: THE TASTE OF INDIA Fast Moving Consumer Goods (FMCG) Industry in India is one of the fastest developing sectors in the Indian economy. At present the FMCG Industry is worth US$ 13.1 billion and it is the 4th largest in the Indian Economy. The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables, etc. The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market.

Fast Moving Consumer Goods (FMCG) Industry in India  Britannia India ltd  Dabur India ltd.  Marico  Nirma ltd.  Cadbury India ltd Automobile Industry in India happens to be the ninth largest in the world. Following Japan, South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles. Several Indian automobile manufacturers have spread their operations globally as well, asking for more investments in the Indian automobile sector by the MNCs. Potential of the Automobile industry in 2008, Hyundai Motors alone exported 240,000 cars made in India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by 2011. Similar plans are for General Motors. The automobile industry is expected to see a growth rate of around 9%, with the disclaimer that the auto industry in India has been hit badly by the ongoing global financial crisis. LIST OF THE AUTOMOBILES COMPANY     Tata motors Hindustan motors limited General motors Bajaj auto

 Ashok Leyland  Maruti Suzuki India limited SOFTWARE INDUSTRY in India is becoming the finest home to the software companies in the world. The software companies in India are reputed across the globe for their efficient IT and business related solutions. With the huge success of the software companies in India, the Indian software industry in turn has become successful in making a mark in the global arena. This industry has been instrumental in driving the economy of the nation on to a rapid growth curve. As per the study of NASSCOM the IT/ITES industry recorded a growth of 4 - 7 percent in the year 2010. Software export from India accounts for more than 65% of the total software revenue. The domestic software market largely depends upon sale of software packages and products, which constitute major part of revenues. Products account for almost 40% of the domestic market. On the other hand more than 80% of revenue from software exports comes from software services like custom software development and consultancy services etc.

The reason behind the success of Indian Software Company is the availability of the skilled professional in cheaper rates and this helps in producing cost effective products for their clients. As a result, the Indian market gives a competition in the global arena. Thus India has become the favorite destination for the MNCs for their outsourcing programme. TOP COMPANIES IN SOFTWARE INDUSTRY        Tata Consultancy Services Wipro Limited Infosys Technologies Limited HCL Technologies Tech Mahindra L&T InfoTech IBM India

y CONCLUSION There have been Indian brands in all the sectors and the reputation has become the brand in the knowledge of the consumer. The basic advantage of buying branded product is the quality and the trend has become that people prefer brand to local product. The above industries have been contributing to the Indian market to produce the goods which have been

flourished well in the global market too. The Indian market have all varieties of product which have been keenly looked upon and the brand recognition is unique preposition on the time of sale. We have our Indian brands which have been satisfying the consumers in the field of food, agricultural products, industries, electronics, etc. The specialty of the Indian brand is the quality, efforts, life of the product and the variety been produced. Brands make the companies stand out of the group and help the product to fetch a better price. Companies have been working hard to provide consumer satisfaction and the brands of the Indian market have been successful. We have top 20 corporate companies which have been standing high in the market with their brands and the products. Indian market has the brands in whatever sector we want and the market has been set up with such potential to provide satisfaction to consumer unit. Nowadays brands are the only recognition to company which are easy to remember and thus the quality makes the brands survive and compete in the race of survival.