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Graphic Designers
Digital Toolkit
Allan B. Wood

The

Australia Canada Mexico Singapore Spain United Kingdom United States

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Copyright page to come

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Table of Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
UNIT CHAPTER

Getting Ready for Production . . . . . . . . . . . . . . . . . . . 1 Welcome to the Land of OS . . . . . . . . . . . . . . . . . . . . . 3


The Mac OS X Environment . . . . . . . . . . . . . . . . . . . . . . . . 4 The Windows XP Environment . . . . . . . . . . . . . . . . . . . . . 12 Macs and Windows Working Together. . . . . . . . . . . . . . . 15 Client Assignment: Test Drive Mac OS X and Windows XP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Managing Files and Folders. . . . . . . . . . . . . . . . . . . . . . . 21 Advanced Users: Creating Electronic Slide Shows . . . . 30 Digital Toolkit Extra: Burning Music, Photo and Data CDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Chapter Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

CHAPTER

Designing for the Client . . . . . . . . . . . . . . . . . . . . . . . 43


Elements of Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Design Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Design Stages: From Concept to Completion . . . . . . . . 54 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Saving Graphic File Formats . . . . . . . . . . . . . . . . . . . . . . 62 Understanding the Importance of Color. . . . . . . . . . . . . 63 Client Assignment: Designing Color in Black and White . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Advanced Users: Identifying Design Elements and Principles in Various Ads . . . . . . . . . . . . . . . . . . . 68 Digital Toolkit Extra: Internet Resources . . . . . . . . . . . . . 69 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

UNIT REVIEW

I II

Getting Ready for Production . . . . . . . . . . . . . . . . . . 71


Client Assignment: Installing Acrobat Reader, Photoshop Tryout, and Improving a Design . . . . . . . . 72 Downloading and Installing Acrobat Reader . . . . . . . . . 72 Downloading and Installing Photoshop Tryout. . . . . . . . 76

UNIT CHAPTER

Digital Image Editing: Adobe Photoshop CS2. . . . . 79 Adjusting Images in Photoshop . . . . . . . . . . . . . . . . 81


The Photoshop Environment . . . . . . . . . . . . . . . . . . . . . . 82 Client Assignment: Scanning and Basic Image Correction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

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Scanning and Correcting Images for Print . . . . . . . . . . . 91 Using the Image Menu for Adjustments . . . . . . . . . . . . . 97 Preparing Images for Web Media . . . . . . . . . . . . . . . . . 103 Adjusting Image Size for Web Media . . . . . . . . . . . . . . 104 Retrieving and Managing Files Using the Adobe Bridge . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Advanced Users: Manual Levels Adjustment and Histograms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 Digital Toolkit Extra: Fixing a Slanted Horizon. . . . . . . . 113 Chapter Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117

CHAPTER

Working with Selections . . . . . . . . . . . . . . . . . . . . . 119


Photoshops Selection Tools . . . . . . . . . . . . . . . . . . . . . 120 Client Assignment: Creating a Multicolor Product Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 First Selection: Changing Product Colors. . . . . . . . . . . 127 Saving Selections Permanently in Channels . . . . . . . . 130 Second Selection: Duplicating the Kayak . . . . . . . . . . 132 Advanced Users: Masking Selections. . . . . . . . . . . . . . 134 Digital Toolkit Extra: Make a Better Sky Using the Paste Into Command . . . . . . . . . . . . . . . . 136 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140

CHAPTER

Using Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141


Photoshops Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 Client Assignment: Creating a Multicolor Product Ad (Conclusion) . . . . . . . . . . . . . . . . . . . . . . 145 Creating the Three Kayak Image Layers . . . . . . . . . . . . 147 Adjusting Color Using the Hue/ Saturation Command . . . . . . . . . . . . . . . . . . . . . . . . 150 Creating the Yellow Kayak Layer . . . . . . . . . . . . . . . . . . 151 Layer Style Effect: Drop Shadows . . . . . . . . . . . . . . . . . 153 Recording States Using the Layer Comps Palette . . . . 155 Creating Type Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . 158 Editing Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Organizing Layers and Preparing the Ad for Press . . . . 167 Advanced Users: Camera Raw Files: The Digital Negative . . . . . . . . . . . . . . . . . . . . . . . . . . 172 Digital Toolkit Extra: Creating Photo Business Cards with Picture Package . . . . . . . . . . . . . . . . . . . . 174 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179

CHAPTER

Restoring and Retouching Photographs . . . . . . . . 181


Tools and Palettes for Editing . . . . . . . . . . . . . . . . . . . . 182 Client Assignment: Retouching and Coloring a B&W Photograph . . . . . . . . . . . . . . . . . . . . . . . . . . 185 Restoring the Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187

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Coloring the B&W Image . . . . . . . . . . . . . . . . . . . . . . . . 195 Create a Custom Brush in the Tool Presets Palette . . . 197 Advanced Users: Sampling and Applying Skin Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200 Digital Toolkit Extra: Take the Boys Out, Using the Extract Command and History Brush. . . . . . . . . 202 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204

UNIT REVIEW

II

Digital Image Editing: Adobe Photoshop CS2 . . . 205


Client Assignment: Creating a Music CD Cover . . . . . . 206 Preparing the Tunnel Image. . . . . . . . . . . . . . . . . . . . . . 207 Preparing the Car Images . . . . . . . . . . . . . . . . . . . . . . . 210 Creating the Titles and Cropping the Covers . . . . . . . . 213 Combining Images and Adding Song Titles . . . . . . . . . 217

UNIT CHAPTER

III

Digital Illustration: Adobe Illustrator CS2 . . . . . . . 219 Creating Shapes with Illustrator . . . . . . . . . . . . . . . 221
The Illustrator Environment . . . . . . . . . . . . . . . . . . . . . . 222 The Adobe Help Center . . . . . . . . . . . . . . . . . . . . . . . . . 228 Client Assignment: Creating an Electronic Checkerboard Game for E-Mail. . . . . . . . . . . . . . . . . 229 Creating Checkerboard Squares. . . . . . . . . . . . . . . . . . 230 Creating the Checkers . . . . . . . . . . . . . . . . . . . . . . . . . . 240 Changing Colors of the Board . . . . . . . . . . . . . . . . . . . . 242 Advanced Users: Creating the Crowned Checkers . . . 244 Digital Toolkit Extra: Building a Lighthouse. . . . . . . . . . 247 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

CHAPTER

Working with Brushes, Symbols, and Layers. . . . . 253


Making Digital Illustrations from Drawings . . . . . . . . . 254 Client Assignment: Creating a Tourist Map . . . . . . . . . 259 Preparing the Map Image for Tracing . . . . . . . . . . . . . . 261 Tracing the Map Outline Using Drawing Tools . . . . . . . 266 Creating and Applying Brushes . . . . . . . . . . . . . . . . . . . 270 Creating and Applying Custom Symbols. . . . . . . . . . . . 274 Labeling the Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283 Advanced Users: Using Symbolism Tools and the Symbol Library . . . . . . . . . . . . . . . . . . . . . . . 287 Digital Toolkit Extra: Wine Bottle Using 3-D Effects and Mapping the Label . . . . . . . . . . . . . . . . . . . . . . . 289 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297

CHAPTER

Precision with the Pen Tool . . . . . . . . . . . . . . . . . . . 299


Pen Tool Basics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Direct Selection and Direct Select Lasso Tools . . . . . . 302 Path Type Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303 Client Assignment: Creating a Logo . . . . . . . . . . . . . . . 303

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Outlining the Template Image . . . . . . . . . . . . . . . . . . . . 304 Creating Type on Paths. . . . . . . . . . . . . . . . . . . . . . . . . . 313 Applying Color in a Separate Layer . . . . . . . . . . . . . . . . 315 Saving in EPS Format . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Advanced Users: Professional Business Cards . . . . . . 318 Digital Toolkit Extra: Creating a Clock Face . . . . . . . . . 323 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330

CHAPTER

1)

Integrating Photoshop and Illustrator Files for Web Use . . . . . . . . . . . . . . . . . . . . . . . . . . . 331


Combining Illustrator and Photoshop Graphics . . . . . 332 Client Assignment: Creating Web Banners . . . . . . . . . 335 Integrating Photoshop Images with Illustrator. . . . . . . 336 Integrating Illustrator Images into Photoshop . . . . . . . 349 Creating the Guitar Graphic in Illustrator . . . . . . . . . . . 352 Advanced Users: Understanding PDF and EPS Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361 Digital Toolkit Extra: Converting Bitmap Images to Vector Artwork Using Live Trace and Live Paint (CS2) . . . . . . . . . . . . . . . . . . . . . . . . . 364 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372

UNIT REVIEW

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DigitalIllustration:AdobeIllustrator CS2 . . . . . . . . . 373


Client Assignment: Making a Promotional Mug Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 374

UNIT CHAPTER

Digital Publishing: InDesign CS2 . . . . . . . . . . . . . . 387 InDesign Fundamentals . . . . . . . . . . . . . . . . . . . . . 389


The InDesign Environment. . . . . . . . . . . . . . . . . . . . . . . 390 Client Assignment: Creating a Coupon Advertisement. . . . . . . . . . . . . . . . . . . . . . 398 Setting up the Coupon Advertisement . . . . . . . . . . . . . 398 Saving InDesign Documents . . . . . . . . . . . . . . . . . . . . . 401 Advanced Users: Preflight, Packaging, and Preparing for Press . . . . . . . . . . . . . . . . . . . . . . . 417 Digital Toolkit Extra: Creating a Photo Calendar with Tables . . . . . . . . . . . . . . . . . . . . . . . . . 426 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434

1!

CHAPTER

1@

Working with Multi-Page Documents. . . . . . . . . . . 435


Designing Multi-Page Documents . . . . . . . . . . . . . . . . 436 Client Assignment: Creating a Multi-Page Newsletter . . . . . . . . . . . . . . . . . . . . . . 440 Setting Up the Master Page Template . . . . . . . . . . . . . 444 Editing the Master Page Objects and Placing the Nameplate (Masthead) . . . . . . . . . . . . . . . . . . . 452 Guides, Graphic Frames, and Placing Graphics . . . . . 455

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Typing and Importing Text . . . . . . . . . . . . . . . . . . . . . . . 458 Automating and Applying Special Formatting Techniques . . . . . . . . . . . . . . . . . . . . . . . 468 Advanced Users: Baseline Alignment and Automation with Styles and Object Libraries. . . . . . 483 Digital Toolkit Extra: Creating an Interactive PDF Document . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 489 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495

UNIT REVIEW

IV

Digital Publishing: InDesign CS2 . . . . . . . . . . . . . . 487


Client Assignment: Creating a Tri-fold Brochure . . . . . 498 Setting Up the Brochure Project . . . . . . . . . . . . . . . . . . 499 Designing the Front, Back and Special Panels (Page 1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506 Creating Character and Paragraph Styles . . . . . . . . . . 512 Designing the Inside Page for Introduction and Tour Info . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513

UNIT CHAPTER

Digital Publishing: QuarkXPress 6.5 . . . . . . . . . . . 519 QuarkXPress Fundamentals . . . . . . . . . . . . . . . . . . 521


The QuarkXPress Environment . . . . . . . . . . . . . . . . . . . 522 Client Assignment: Creating a Bi-Fold Menu . . . . . . . . 527 Setting Up the Menu Project . . . . . . . . . . . . . . . . . . . . . 528 Creating the Front Panel . . . . . . . . . . . . . . . . . . . . . . . . 537 Creating the Back Panel . . . . . . . . . . . . . . . . . . . . . . . . 543 Creating the Inside Menu. . . . . . . . . . . . . . . . . . . . . . . . 551 Advanced Users: Automated Formatting with Style Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . 554 Digital Toolkit Extra: Creating an Informational Flyer: Managing Text Flow . . . . . . . . . . . . . . . . . . . . . 558 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 562

1#

CHAPTER

1$

Packaging and Publishing Your Project . . . . . . . . . 563


Checking for Errors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564 Preparing for Press. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564 Client Assignment: Publishing the Menu . . . . . . . . . . . 566 Error Correction and File Management. . . . . . . . . . . . . 567 Preparing the Project for Printing . . . . . . . . . . . . . . . . . 572 Providing Laser Proofs . . . . . . . . . . . . . . . . . . . . . . . . . . 577 Advanced Users: Publishing on the Web . . . . . . . . . . . 582 Digital Toolkit Extra: Creating a Conversion Table Using the Table Tool . . . . . . . . . . . . . . . . . . . . . . . . . . 586 Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 589

UNIT REVIEW

Digital Publishing: QuarkXPress 6.5 . . . . . . . . . . . 591


Client Assignment: Converting Print Projects to Web Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 592

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Setting Up the Print Project for Web Conversion . . . . . 592 Converting Print Elements for Web Pages . . . . . . . . . . 598 Creating Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . 602

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 607 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 619

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Preface
Anyone Will Find This Book Helpful . . .
Welcome to the Graphic Designers Digital Toolkit! Here youll learn the essential skills and design techniques to get you comfortable using the newest versions of the major graphics programs in the industry today: Photoshop, Illustrator, InDesign and QuarkXPress. This book is set up as a hands-on, project-based classroom book where students complete useful, real world community projects that a designer would normally create for a client. It is created for college level students who are taking introductory classes in computer graphics applications or graphic design, or as a supplementary text for courses in Photoshop, Illustrator, InDesign or QuarkXPress. It can also be used for a half-year course for college-bound upper classmen at the high school level. All of the chapter assignments and most of the Toolkit Extra exercises can be completed using older versions of the software with explanations included for the newest version and with older versions. For the professional who may need a refresher course in one or more of the applications, or for the individual looking for an edge as a career change into the graphics industry, this book can be used as a self-paced study. It also makes a great reference text for professionals already in the field. The business owner who wants to create his or her own logo, business cards, promotional piece, advertisement, newsletter, Web site, or to adjust and retouch a photograph, can also use the book. Enjoy the ride.

Emerging Trends
With new versions of applications coming out repeatedly, most individuals do not need to learn every function and command, but can learn the most essential of these to be productive in creating most types of projects. This is the focus of the book: to make the reader comfortable in each graphic application in order to create the projects that a designer might be asked to produce.

Background of This Text


After spending the past seven years as an instructor at the college and evaluating books to be used by faculty, I was disappointed in the lack of depth in many of the project-based learning books. I also could not find a suitable book that was an introduction to the major graphic applications used in the industry today Photoshop, Illustrator, InDesign, and QuarkXPressand how they also are used

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individually and together in creating quality projects. I wanted to design a book that not only addresses the essential skills a designer would need in each application without having to be bombarded with countless commands and functions that may never be used, but also shows the design process involved in creating a project from start to finish. Each hands-on project in this book builds upon the functions of a few select tools and commands with basicand similarconcepts, to show the reader what happens in the real world of graphics. This book assumes the basics in working with computers.

Textbook Organization
Welcome to a project-oriented real-world approach to learning the three categories of graphics applications used in the industry today. Specifically, this book focuses on Adobe PhotoShop for digital image editing, Adobe Illustrator for digital illustration, and Adobe InDesign and QuarkXPress for digital desktop publishing as the standards in their respective fields. This book also provides insight on the design fundamentals, terminology, and technical aspects (I promise to make the technical stuff easy to understand) that a designer needs to understand in each particular medium. Although the book uses the newest versions of each application, older versions are welcome and explained. The projects and information given for each application provide the essential skills a designer needs to feel comfortable with each application, no matter what version they are using. This book can be used with either Macintosh or Windows computers. The book is split up into five units. Each unit is divided into chapters with assignments a designer could actually create for a client. Each chapter builds upon skills learned from the previous chapter to enhance the learning process. Youll walk through and create a project from each chapter assignment using the necessary files in the accompanying CD. Youll learn the process from concept to completion of the project, including design suggestions, special tips, and help on what to do if you run into a specific problem. The first unit, Getting Ready for Production, focuses on getting comfortable using both Macintosh and Windows computers, and understanding the design principles and elements that go into the creation of good designs. The other four units are set for each of the four graphic applications; Photoshop, Illustrator, InDesign; and QuarkXPress. In each chapter, there is also an advanced section to further challenge the student and a Digital Toolkit Extra section for a mini-project to demonstrate an additional concept or technique. At the end of each chapter are review questions that could also serve as a chapter quiz, to test the readers knowledge of the material. In each unit, there is a Unit Review Project Challenge that ties together all the chapters within the unit and provides a few additional functions or techniques to explore. In the first unit, Getting Ready for Production, not only will you become familiar with both Macintosh OS X and Windows XP environments, managing files and folders, creating shortcuts, learning keyboard shortcuts, creating electronic slide shows,

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and burning data, music, and photo CDs, youll also be exposed to design elements and principles, typography basics, imagery basics, and understanding color and how to use color to create posters. In the second unit, in Photoshop CS2, assignments involve adjusting poorly exposed, off-color and slanted images, extracting portions of an image, combining images into one suitable image, digitally restoring an old image, creating photo business cards, creating a multicolor product ad from a single product, and combing images and special techniques to create a realistic front and back cover for a music CD. Youll also learn about working with camera raw files as the new digital negative with professional level digital cameras. In the Illustrator CS2 unit, youll create an electronic game board, a 3-D wine bottle with a perfectly fit label, special design symbols, a logo, company business cards with logo, a clock face, a map as a cartographer, radio station Web banners that combine both Photoshop and Illustrator images, and a promotional label on a 3-D mug. Youll also learn to use the new Live Trace and Live Paint features. The fourth unit using InDesign CS2 as a desktop publishing tool provides assignments in creating a coupon ad, desktop calendar, four-page newsletter, interactive PDF document, and a tri-fold brochure to get you right into the most familiar projects a designer might find. The final unit in QuarkXPress 6.5 provides you with assignments for creating a bi-fold menu, conversion table, and flyer. Youll also learn Web concepts and use QuarkXPress features to create a Web site from the bi-fold menu. Youll find many of these same projects coming up in your design career. Enjoy the ride! A CD is provided inside the back cover for all image and text files used in all the assignments and projects. Youll find some extra goodies like additional information, more projects (yes, more!) and resource information that may be useful, too.

Features
The following list provides some of the salient features of the text:

Objectives clearly state the learning goals of each chapter. Files needed for projects are included on the CD. Client Assignments involve multiple tools and techniques and resemble those that a designer might encounter on the job to complete a useful project. Design Tips in each chapter show how to master design fundamentals with each software application. Digital Toolkit Extra and Advanced Users sections at the end of each chapter provide added challenges and additional tools and techniques. Review questions reinforce material presented in the each chapter. Unit Review Project Challenges tie together all the chapters within the unit
and provide a few additional functions or techniques to explore.

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How to Use This Text


Objectives
Learning Objectives start off each chapter. They describe the competencies readers should achieve upon understanding the chapter material.

Design and Toolkit Tips


These tips are located throughout the text. Design Tips show readers how to master design techniques and Toolkit Tips demonstrate how to work more efficiently and effectively within each software application.

Client Assignments
These exercises involve multiple tools and techniques and resemble assignments that a designer might encounter on the job.

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Review Questions
Review Questions are located at the end of each chapter and allow readers to assess their understanding of the material.

Digital Toolkit Extra


These tutorials are located at the end of each chapter and provide added challenges using additional tools and techniques. They correspond to the Advanced Users objective at the start of the chapter.

Unit Review Projects


These projects link together all chapters within a unit and utilize a few additional functions or techniques.

The Learning Package


E.Resource
This instructors CD was developed to assist instructors in planning and implementing their instructional programs. It includes all the files needed for the projects and assignments, PowerPoint presentations, and some extra, useful utility applications. The CD also includes exams, review questions and answers from each chapter, syllabi, Web references, additional assignments, and concept information. ISBN: 1-4180-1159-2

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Who Is the Author?


Allan B. Wood is currently an associate professor in the Visual Communications Department and also a program chair for the Professional Photography associates degree program of McIntosh College in Dover, New Hampshire. He has over 18 years teaching experience and 15 years in the industry working in the computer and graphics fields, including 5 years as business owner of a full-time portrait studio and custom photo lab. Allan created the professional curriculum for college level courses in Photoshop and Advanced Photoshop, Illustrator, Web Page Fundamentals, Desktop Publishing, and Advanced Desktop Publishing at McIntosh College, and has created the curriculum for the Professional Photography program that includes the computer graphics applications used in this book. Being a lighthouse enthusiast, Allan has had two front cover photos on the tenth anniversary of the international Lighthouse Digest magazine and most recently in the September 2003 issue. He has had cover images in the national Lighthouse Depot catalog. He has photographed 80 percent of the New England lighthouses. He has also won various photography awards, including best professional in a state photo exhibition, and his images have appeared in national greeting cards, a calendar, and catalogs. Allan is a member of the New Hampshire Professional Photographers Association. While he is currently teaching and developing the professional curriculum for the Professional Photography degree program at McIntosh, he is also enrolled in a masters degree program in Instructional Design in Education at Capella University.

Acknowledgments
Id like to thank the great folks at Delmar for their patience and inspiration: James Gish, acquisitions editor, for his positive attitude, sincerity, and willingness to take a chance on this book in breaking some new ground. Jaimie Wetzel, development editor, for being my rudder in the voyage with this book and for helping me with the many questions I had with such patience. Niamh Matthews, editorial assistant with the lightning fast responses to any questions or ideas. Thomas Stover, production editor and great graphics problem solver. Liz Kingslien and Jennifer Crotteau who molded the book to make it into an easy-touse text for you readers out there, and Mardelle Kunz for her incredible attention to the details. A special thank you goes to Melissa Cogswell for ensuring the technical accuracy of this text. You guys are awesome!

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Thanks also to some folks at McIntosh College for your images and inspiration. Thanks to Phil Allard and Melissa Revels for use of their illustrations for a couple of design segments, Travis Galzier for images used in the design chapter, Libby Chase for her illustration for the shaking hands used in the promotional mug project, Peter Hopkinson for the concept idea for the mug, Trey Aven for the dolphin illustration for the logo project, Michael Magoon for lending his Rambler and face for the CD Cover project, and Phil Spates for letting me use his boys image for the Photoshop Retouching project. Thanks also to Greg Tenhover for helping out with layout for the newsletter and tri-fold brochure projects and to Shelly Britton, who wrote and photographed what its like to be on a lobster boat for the newsletter project. Thanks to everyone at McIntosh for your positive support and sense of humor. I also need to thank the most important people in my life for their support: My wife, Chris, for supporting me while spending countless hours, weekdays, and weekends on the book. Its been an interesting balancing act. Thanks to my two sons, Bryan and Steven, for dragging me away once in a while to play, and to Ma and Pa Wood (Kay and Larry) for giving me the positive attitude over the years to achieve anything I put my mind to. The book and lighthouse images are also dedicated in memory to my buddy Lisa Johnson on her 12th anniversary. Thomson Delmar Learning and the author would also like to thank the following reviewers for their valuable suggestions and expertise: Mandi Batalo Art Department San Bernardino Valley College San Bernardino, California James Freygang Chair, Design Technology Department Ivy Tech State College South Bend, Indiana Rebecca Gallagher Chair, Digital Media Communications Department Katharine Gibbs School New York, New York Ellen Smith Graphic Design Technology Department Hagerstown Community College Hagerstown, Maryland

Allan Wood 2005

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the graphic designers digital toolkit

Questions and Feedback


Thomson Delmar Learning and the authors welcome your questions and feedback. If you have suggestions that you think others would benefit from, please let us know and we will try to include them in the next edition. To send us your questions and/or feedback, you can contact the publisher at: Thomson Delmar Learning Executive Woods 5 Maxwell Drive Clifton Park, NY 12065 Attn: Graphic Communications Team 800-998-7498 Or the author at: McIntosh College 23 Cataract Avenue Dover, New Hampshire 603-742-1234 awood@mcintoshcollege.com