PART I

ORGANISATIONAL PROFILE

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INTRODUCTION

NJ India Investment is the leading advisory company since 1994, has rich experience in wealth management & marketing / distribution of financial products. NJ Fundz Network has been playing a pioneering role in India in providing independent advisors/ advisory firms with integrated, comprehensive and practical business solutions for ensuring continued growth of business.

It provides the financial advisors and the institutions that serve them with insights, strategies and tools to help them significantly grow their businesses.

NJ Fundz Network is a business division of NJ India Invest Pvt. Ltd., one of the leading advisors & distributors of financial products & services in India.

NJ has 120 offices in 21 states, 750 employees, 15000 Advisors, RS10, 000 crore of MF Assets under Advice, and more than 1100000 Customers. The main aim for choosing summer training at NJ India invest is to get the more and better knowledge in the financial sector. And NJ is standing at the high post in the financial sector in India. So it will be great option for getting the better knowledge. From this report, the main idea that the reader can get is the different NJ products and their performance. And also the information regarding the financial area in India.

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History of NJ
Two dynamic young men after completing their education were about to start their career when they saw the growing scope of the financial service sector. Both of them decided to jump into the same field and came out with the dynamic concept of NJ Capital stock now, which is known as NJ India Invest. The word NJ stands for the first letter of Neeraj Choksi and Jignesh Desai the founder directors of NJ India Invest.

This business was started in the year 1994; it was the period when private company was entering the field of financial services. This is the time when NJ India Invest evolved out as a client focused need based investment advisory firm. NJ has achieved expertise in need base investment of clients.

NJ has a very well trained men power to meet the need of the clients and market. With the help of which the organization has achieved growth in past, is growing and will be growing in future. At NJ we regard mutual fund as one of the best investment avenue available to satisfy any kind of investment need. With a very well qualified work force we have gained expertise in analyzing mutual fund schemes, and in-depth study on various parameters is carried out on a regular basis.

NJ India Invest is a company, which is involved in this business from past 17 years as a client focused need based investment advisory firm. It has developed its own IT Industry known as Finlogic India Pvt. Ltd. i.e. technology to support for client as well as its employees in their daily routine work. There is a very qualified staff for IT who has prepared a website for the organization known as www.njindiainvest.com which provides a valuable support to clients as well as to the employees in working. All the valuable information is available on our above mentioned web site.

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NJ India Invest is a modern concept organization that was growing in past, growing in present and will be growing in future.

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VISION
To be the leader in our sector of business through total Customer Satisfaction, Commitment to Excellence, Determination to Succeed and finally to provide peace of mind on investment front to society.

Mission
Ensure creation of value by providing a differentiating edge to the activities of our customers, investors and distributors through techno-innovative solutions while fulfilling our social obligations and maintaining high professional and ethical

standards along with the service standards.

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QUALITY POLICY AT NJ INDIAINVEST

NJ aims at providing high quality service on investment front through

systematic and professional approach backed by total management commitment and teamwork. To achieve customer satisfaction at a cost that represents value. We as a whole are committed to practice a policy.

General information about the company: Doing the 'right' thing is a virtue most desirable. The difference between success and failure is often not dictated by knowledge or expertise but by its actual application and perseverance. When it comes to successful wealth creation for customers, it is something that we believe & practice. For us it is more than a mission; it is what defines our lives and our actions at NJ India Invest. With this passion, we continue to evolve and make the right product accessions and service innovations in our offerings to the advisors. Over the years, our passion has seen us grow from strength to strength and expand rapidly, setting new benchmarks in the process. But to us, what really matters most is the number of lives we have managed to transform and we still have a long way to go. NJ prides in being a professionally managed, quality focused and customer centric organisation. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cuttingedge technology platform, developed in-house by NJ. NJ believes in.. Having single window, multiple solutions that are integrated for simplicity and sapience Making innovations, accessions, value-additions, a constant process Providing customers with solutions for tomorrow which will keep them above the curve, today

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NJ had over INR 10,000* Crores of mutual fund assets under advice with a wide presence in over 100+ locations in 21 states in India. The numbers are reflections of the trust, commitment and value that NJ shares with its clients.

NJ continue to innovate, enrich intellect, and ask critical questions. They challenge their own processes and systems on constant basis to emerge more convinced. NJ continue to expand the scope and depth of their offerings, making apt use of technological support.

NJ India Investment main head office is at Surat in Gujarat on the address of Udhana Udyog Nagar, Sangh Commercial Complex B Tower,902 6th Floor, Above- LIC of India Office, Besides- Divya Bhaskar Office, Central Road No. 10 Udhana, Surat- 39421 But NJ is not only in Gujarat. But they diversified their business to all over nation in India are as follows:

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NJ India Investment Offices AndhraPradesh Hyderabad Chhattisgarh Raipur Goa Panaji Gujarat Ahmedabad Maninagar Anand Baroda Bharuch Bhavnagar Bhuj Himmatnagar Jamnagar Junagadh Mehsana Navsari Nadiad Patan Palanpur Porbander Rajkot Surat Valsad Vapi Jharkhand Jamshedpur Kerala Cochin Karnataka Banglore Mysore MadhyaPradesh Bhopal Indore Maharashtra Aurangabad Nagpur Nasik Mumbai NarimanPoint Andheri Ghatkopar Kalyan Kandivali Thane Vashi Pune: F.CRoad Pimpri(Chinchwad) NewDelhi CannaughtPlace Gurgaon Ghaziabad PaschiVihar Punjab Chandigarh Rajasthan Jaipur Udaipur UttarPradesh Kanpur Lucknow TamilNadu Chennai WestBengal Kolkata

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 Previously NJ was called as the NJ Capital stocks. The main purpose of this company was to cater the rapidly developing financial services sector. The NJ India Invest was the brain child of customer aimed need based investment consultative agency. The company mainly deals in mutual funds and over the years it has acquired the experience required to analyze the mutual fund investment sector and offer the customer the investment options. The company runs a day to day research pertaining to the several parameters on the industry. The NJ India Invest is well known for its customer - management relations. The customers are helped in identifying and understanding their requirements, as well as provided with lucrative investment portfolio. The experts analyze the day to day market trends and provide the best possible investment option. And the customers are regularly supplied with periodic valuation reports, and relevant information.

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NJ India Invest - Investment portfolio

DSP Merrill Lynch Mutual Fund Birla Mutual Fund Alliance Capital Mutual Fund ING Vysya Mutual Fund Cholamandalam Mutual Fund Deutsche Mutual Fund ABN - AMRO Mutual Fund HDFC Mutual Fund Franklin Templeton Mutual Fund Reliance Mutual Fund HSBC Mutual Fund Unit Trust Of India Prudential ICICI Mutual Fund Kotak Mutual Fund Standard Chartered Mutual Fund SBI Mutual Principal Mutual Fund Tata Mutual JM Financial Mutual Fund LIC Mutual Fund Sahara Mutual Fund Sundaram Mutual Fund

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Company Product & Service: Investment Products: Mutual Funds covering all AMCs & all schemes, Insurance Real Estate Bonds Debt / Liquidity Fixed Deposits PMS Real Estate: Residential properties Commercial properties Training & Education: Certification training courses AMFI CFP Training products

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Service:
Service is the key to unlocking customer satisfaction, which again is key for sustainability of any business. At NJ we understand this very well. NJ has set strict processes in place to deliver quality services to customers. At NJ strict quality service standards are set and a well-defined process is established and followed religiously by quality customer service teams. Performance is evaluated on a frequent basis and glitches are ironed out. But quality service also involves quality people in addition to processes. NJ gives significant focus to the proper training and development of the people involved in the service delivery chain. NJ is committed to improve and enhance their services and undertake new service initiatives. And other services differentiate them with other service providers in the industry. NJs service and commitments........

The service commitments are to guide the actions of the people at NJ. Clearly stated, customers can freely communicate any such actions/events wherein they feel that any of the following commitments have been breached / compromised. At NJ we desire to honour our commitments at all points of time and to all our customers without any bias. To provide customer-focussed need-based valued services To provide reliable, accurate and timely information To maintain all records in privacy To optimise services/benefits at least justifiable cost To develop and grow the customers business To provide constructive after sales service To honour our service commitments

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Consumer Grievances NJ is committed to provide quality service to their client. The existing customers may approach NJ Customer Care for any queries / clarifications or issues that they may face. For the customers of Demat & Trading Account services, they have a dedicated DP Helpdesk which can be reached at dpservices@njindiainvest.com, for any queries or grievances.

Quality Communications support

Daily market updates Daily MF tracker-for short term debt fund Weekly performance report Comprehensive monthly fact sheet Research articles and reports

Email Email Email/ Hardcopy Hardcopy Email /Hardcopy

Advisory solutions

NJ Wealth Advisors understands that the investment advisory needs differs from clients to clients and at times are also very specific. This is why we bring to you different customised solutions that would cater to your specific investment advisory needs. The solutions can be taken each individually or in combination with other solutions meeting your overall investment advisory needs in a unique way The following are the advisory solutions that we currently offer along with their stated objectives...

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Asset Vista Comprehensive

To ascertain an ideal asset allocation after taking into account the risk profile and return expectation and aggregating all your existing investments including real estate and other physical assets.

To give a performance report of all your aggregated assets on a monthly basis to conduct a quarterly portfolio review and monitor the adherence to your decided asset allocation.

Life Vista - Comprehensive To give a comprehensive financial plan taking into account all your financial goals, current investments, risk appetite liabilities, current income and expense, and expected growth in future earnings and expenses.

To review the financial plan thus prepared on a periodic basis or on the occurrence of an event that merits its review and/or restructuring. To give a performance report of all your aggregated assets on a monthly basis. To conduct a quarterly portfolio review and monitor the adherence to your decided asset allocation. Life Vista Specific

To draw up a financial plan to attain a specific goal(s) in your life, based on a your risk taking capacity and existing cash flows and expected cash flows and returns expectations.

To review the financial plan thus prepared on a periodic basis or on the occurrence of an event that merits its review and/or restructuring.

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To give a monthly performance report of the mutual fund investments made through us. To conduct a quarterly portfolio review on the investments executed through us.

Mandated Dynamic Equity Portfolio

To advise on the investment to be made in the equity based mutual funds to actively manage a growth oriented mutual fund portfolio based on a pre-defined algorithm to give a monthly performance report of the mutual fund investments made through us. To conduct a quarterly portfolio review on the investments made through us.

Mandated Liquidity Portfolio

To advise on an ideal portfolio for short term surplus funds through mutual funds. To give a monthly performance report of mutual fund investments made through us. To conduct a quarterly portfolio review on the investments executed through us.

Mandated Asset Vista

To device an ideal asset allocation for your investments into mutual funds after taking into account your risk profile and return expectation. To give a monthly performance report of the mutual fund investments made through us. To conduct a quarterly portfolio review on the investments executed through us.

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ORGANISATONAL STRUCTURE

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FUNCTIONAL INFORMATION

(A) Markets and Marketing Function:

NJ is mainly a channel partner company. Its not directly attached to the customer. And NJ has not to approach direct to the customer. They mainly handle and concentrate and approach to AMC companies and Share brokers and agents and financial advisor.

NJ mainly approach to their partner and convince them for new product or new financial investment option and that partner or advisor approach to the client for that product.

NJ India is doing B2B (Business to Business) work. Companys market is very huge. It is the one of the top channel partner company in terms of networks and AUM (Asset under Management) in India. Companys market is spread in 24 cities all over India.

NJ is doing Business to Business work. So there is no marketing function can be use. NJ just organise meeting or seminar on some definite place and on some decided time and date and on that day NJ organise all their partners and other AMC companies.

NJ Fundz, NJ Watch are the weekly and monthly magazines which are one of the part of the marketing function of the company. NJ print shop is software of the company which is providing transaction report of the company so public can know about the company.

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Market Share of different products of NJ: Mutual Fund Mutual Fund is the main business of NJ. And its the main growth drivers of NJ. By the Mutual Fund, NJ is able to expand their business very nicely. So Mutual Fund is the main product of NJ. As above explain Mutual Fund is the main product of NJ. But what is Mutual Fund? In Mutual Fund business there is one fund manager who collect all the money of different investors and he invest all that money in very good and well known area. And from that return he pay to the investor In this process there is very low chance of loss and there is no risk and investors also can get more returns from it. So it can be says that Mutual Fund minimize the risk and giving more returns.

Different Schemes under Mutual Fund Open ended scheme These do not have a fixed maturity. You deal with the Mutual Fund for your investments and redemptions. The key feature is liquidity. You can conveniently buy and sell your units at Net Asset Value (NAV) related prices, at any point of time. Close ended scheme Schemes that have a stipulated maturity period (ranging from 2 to 15 years) are called close ended schemes. You can invest in the scheme at the time of the initial issue and thereafter you can buy or sell the units of the scheme on the stock exchanges where they are listed. The market price at the stock exchange could vary from the schemes NAV on account of demand and supply situation, unit holders expectations and other market factors.

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Interval Schemes These combine the features of open-ended and close-ended schemes. They may be traded on the stock exchange or may be open for sale or redemption during predetermined intervals at NAV related prices.

(B) By Investment Objective Growth scheme Aim to provide capital appreciation over the medium to long term. These schemes normally invest a majority of their funds in equities and are willing to bear short term decline in value for possible future appreciation. These schemes are not for investors seeking regular income or needing their money back in the short term. Income Plan Aim to provide regular and steady income to investors. These schemes generally invest in fixed income securities such as bonds and corporate debentures. Capital appreciation in such schemes may be limited. Ideal for Retired people and others with a need for capital stability and regular income.

Industry specific schemes Industry specific schemes invest only in the industries specified in the offer document. The investment of these funds is limited to specific industries like InfoTech, FMCG, and Pharmaceuticals.

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Systematic investment plan (sip) SIP involves investing a fixed sum of money in a specific investment scheme, on a regular basis, for a pre-determined number of periods. It is very similar to regular saving schemes like a recurring deposit. Systematic withdrawal plan As opposed to the Systematic Investment Plan, the Systematic Withdrawal plan allows the investor the facility to withdraw predetermined amount/units from his fund at a pre-determined interval. The investors units will be redeemed at the existing NAV as on that day. Systematic transfer plan Investors exposure to different types of securities, whether debt or equity should flow from their risk profile or risk appetite. For instance, an investor may start with a 40:60 mix of debt and equity, as determined by her risk profile. But if equity markets boom and debt securities lose value, then the 40:60 mix could get significantly distorted towards equity. In such a situation, it would be prudent to sell some equity and reinvest the redeemed amount in debt to re-balance the mix of debt and equity. In mutual funds such re-balancing can be achieved by systematically moving moneys between schemes. This can be achieved by systematic transfer plan. Diversified equity fund Diversified equity funds are the most popular among investors. They invest in many stocks across many sectors, and because they have the freedom to chop and churn their portfolios as they like, diversified equity funds are a good proxy to the stock market. If a general exposure to equities is what you want, they are a good option. They can invest in all listed stocks, and even in unlisted stocks. They can invest in which ever sector they like, in whatever ratio they like. Equity linked savings schemes (elss) Equity linked savings schemes (ELSS) are diversified equity funds that additionally offer income tax benefits to individuals. ELSS is one of the main section 80c instruments, along with the more popular debt options like the PPF, NSC and

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infrastructure bonds. In this Section 80c grouping. ELSS is unique. Being the only instrument to offer a total equity exposure. Sector Fund Sector funds invest in stocks from only one sector, or a handful of sectors. The objective is to capitalize on the story in the sectors, and offer investors a window to profit from such opportunities. Its a very narrow focus, because of which sector funds are considered the riskiest among all equity funds. Mid Cap Fund These are diversified funds that target companies on the fast growth trajectory. In the long run, share prices are driven by growth in a companys turnover and profits. Market players refer to them as mid-sized companies and midcap stocks with size in this context being benchmarked to a companys market value. So, while a typical large cap stock would have a market capitalization of over Rs 1,000 crores, a mid-cap stock would have a market value of Rs 250-2,000 crores. DEBT FUNDS These Funds invest a major portion of their corpus in debt papers. Government authorities, private companies, banks and financial institutions are some of the major issuers of debt papers. By investing in debt instruments, these funds ensure low risk and provide stable income to the investors. Debt funds are further classified as
1.

Gilt Funds Invest their corpus in securities issued by Government, popularly known as GOI debt papers. These Funds carry zero Default risk but are associated with Interest Rate risk. These schemes are safer as they invest in papers backed by Government. E.g. PRUICICI Gilt Fund, IDBI-PRINCIPAL Government Securities Fund

etc.

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2. Income Funds

Income funds aim to maximize debt returns for the medium to longer term. Invest a major portion into various debt instruments such as bonds, corporate debentures and Government securities.
3. Short Term Plans (STPs)

Meant for investors with an investment horizon of 3-6 months. These funds primarily invest in short term papers like Certificate of Deposits (CDs) and Commercial Papers (CPs). Some portion of the corpus is also invested in corporate debentures.
4. Liquid Funds

Also known as Money Market Schemes, These funds are meant to provide easy liquidity and preservation of capital. These schemes invest in short term instruments like Treasury Bills, inter-bank call money market etc. These funds are meant for short-term cash management of corporate houses and are meant for an investment horizon of 1day to 3 months. These schemes rank low on riskreturn. Insurance Policy Prospective client or customers who wish to take any insurance policy has to contact a distributor/agent of NJ India Invest. Particular agent/distributor of NJ would be able to suggest you the appropriate policy from the plethora of insurance policies available.

The normal procedure is to fill-up the required application form and submit it along with a cheque for the amount of 1st premium. Cheques and Demand Drafts are accepted. Payment by cash is not allowed. The agent/distributor of NJ India Invest would submit the application form with the cheque to the insurance company. The insurance company would issue a policy Statement with 2 to 3 working days from the date of procedure.

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 Real estate property Prospective client or investors who wish to invest or purchase any real estate property have to contact a distributor/agent of real estate of NJ India Invest. Particular agent/distributor of NJ would be able to suggest you the appropriate residential/commercial/retail/plot from the plethora of property available.

The normal procedure is the client or investor will personally visit the particular real estate property he desired to invest in along with his advisor or agent and NJ India Invests real estate unit manager. Then he will do normal procedure of filling forms registration and loan (if it is) and submit it along with a cheque for the amount of down payment of property. Cheques and Demand Drafts are accepted. Payment by cash is not allowed. The agent/distributor of NJ India Invest would submit the papers with the cheque to main developer or marketing manager of property. PMS (Portfolio Management System) NJ is having its own PMS (Portfolio Management System). PMS is the product in which NJ is fully responsible for the money of investors. NJ is performing the role of fund manager to manage the amount of PMS. This work is performed at the head office of the company. The minimum amount of the investment in NJ PMS is Rs 5, 25,000. Investor has to open DEMAT account to invest money in NJ PMS. The account opening procedure is performed by unit manager of PMS.

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COMPETITORS OF NJ

Anand Rathi Anand Rathi is one of the major competitors of NJ India Invest. The firm, founded in 1994 by Mr. Anand Rathi, today its business is not only limited to national level but also an international presence through offices in Dubai and Bangkok. AR has the following product as a breadth of financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance, structured products - all of which are supported by powerful research teams. Karvy The karvy group was formed in 1983 at Hyderabad, India, karvy ranks among the top player fields in almost all the fields it operates. Karvy computer share limited is Indias largest registrar and transfer agent with a client base of nearly 500 blue chips corporate, managing over 2 crores accounts, Karvy stock brokers limited. Karvy also works as distribution house of some AMCs. India Infoline The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, has the products as the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading Portfolio management services, Mutual Funds, Life Insurance, Fixed deposits, Gov. Bonds and other small savings instruments to loan products and investment banking. The company has a network of 758 business locations (branches and sub-brokers) spread across 346 cities and towns. It has more than 80,000 customers.

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Bajaj capital The Bajaj Capital Group is one of Indias leading Investment Advisory and Financial Planning companies. Bajaj Capital is also SEBI-approved Category I Merchant Bankers. Products of Bajaj Capital as in the following way: Bajaj Capital offers personalized investment Advisory and Financial Planning services to individual investors, corporate houses, institutional investors, NonResidents Indians (NRIs) and High Net worth Clients, among others. Bajaj Capital offers a wide range of investment products such as mutual funds, life and general insurance, bonds, post office schemes, etc. offered by public and private and government organizations. Bonanza Bonanza is a leading Financial Services & Brokerage House. It also distributes mutual funds of various AMCs. All Banks and Other Financial Institution In India many banks also distributes Mutual funds of various AMCs such as Karnataka bank distributes mutual funds of Franklin Templeton. The big name in banking sector as SBI- State of India also offers the Mutual fund. So its also the competitors of NJ. So these banks and other financial institutions are also major competitor of NJ India invest. Though these organizations are engaged in distribution of mutual funds but most of them have a different concept from NJ India invest they are selling Mutual funds directly to the investors whereas NJ India invest distributes Mutual funds of all the AMCs indirectly (through its channel partners) . So, these are the some competitor of NJ. And its a cut throat competition between them. And due to competition all the banks should to be ready with new techniques and with new ideas. And all the companies have to be innovative too. So due to competition NJ try hard to bring new and new ideas and try to make new innovation. And for this NJ has started Finlogic Department. This department is of technical Page 26 of 68

department and in this department they not only handle technical things but also make some innovation of new ideas.

For Market Segment of NJ as NJ mainly doing the Business to Business work. And NJ is not doing business with directly with the customer. They have the direct contact with the AMC companies and Financial Advisors only. And for this there is no need of having any market segment. So there is no market segment in NJ.

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(B) Finance and Accounting:

In NJ all the Financial and accounting are done at head office in Surat. In Surat, NJ maintain all the Financial and accounting records of all the branches in India. All the branches need not to make any accounts or any financial records.

NJ allotting some amount of money to different branches according to their requirement. And all the details regarding this amount is maintained in the petty cash software in each branch. And in future also when any branch need some more money at that time branch manager can send their expense details by the same petty cash software and after verifying that details by head office at Surat, they send the money to the particular branch.

(C) HR Section: In this section, include the total employee in different area in the NJ India invest. And its specify in the following way: NJ India Invest (P) Ltd H.O Employee Data The key members of the management are: Mr. Neeraj Choksi Mr. Jignesh Desai Key Sales Team: Mr. Misbah Baxamusa Mr. Naveen Rathod Mr. Kulbhusan Nandwani Mr. Prashant Kakkad Key Executive Team: Mr. Shirish Patel Mr. Abhishek Debey Mr. Vinayak Rajput Mr. Dhaval Desai Mr. Col. Dixit Information Technology Business Process Operations Human Resource Administration Page 28 of 68 National Head V.P. ( Sales ) A.V.P. ( Marketing ) A.V.P. ( Sales ) Jt. Managing Director Jt. Managing Director

PEOPLE AND CULTURE

People Enthusiasm, Enterprise, Education and Ethics are the four pillars at NJ. At NJ one can witness the vibrant energy, enthusiasm and the enterprising drive to excel flowing freely throughout the organisation. At NJ can also experience the creativity, one-to-one responsiveness, collaborative approach.

At NJ people evolve to be more effective, efficient, and result oriented. Knowledge is inherent due to the education-centric approach and the experience in handling different clients groups across diverse product profiles. NJ understands that the people are the most important assets of the company and it is not the company that grows but the people. NJ hence undertakes rigorous training and educational activities for enhancing the entire team at NJ. NJ also believes in the Learning through Responsibility concept for its employees. For people at NJ success is not a new word, but is a regular stepping-stone to realising the one vision that everyone shares. Culture NJ believes in transforming the lives of our customers. it exist to create a difference a change towards a better life. The culture at NJ reflects this responsibility, this dream of transforming lives. And at NJ all are always excited and enthused in doing so. NJ believe in keeping You First, providing you with products and services that meet your stated and unstated needs. Client satisfaction and client service is the Mantra. This service oriented philosophy runs throughout the organization, from top to bottom. Employees are given ample freedom in their work. The objective is to keep an open, healthy environment with ample scope for enterprise, improvement, innovations and out-of-the box solutions

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Their efforts are constantly engaged in improving our existing services, offering new and innovative solutions that go beyond expectations. This focus has made them one of the most respected and preferred service providers, especially in the mutual fund industry. HR Section also can be classified as Recruitment Training and Development

1. Recruitment Company use many sources for the recruitment process. Like Naukri.com, job sites, consultancies, internal references, campus interviews etc. And from this they mainly use the campus interview and consultancies. And some time also use internal references. The recruitment process is as follows: Written test 1st round interview Presentation on job profile Final round interview

The recruitment criteria in the company are as follows: Finance knowledge Product knowledge Subjective knowledge ( marketing, HR etc) Calculating speed Communication skills Presentation skills

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2. Training & Development After selecting proper candidate NJ send him for training and at their training centre, surat where all new candidate are gather and NJ gave them training regarding company way of working , their product, their service, their motto, how can they efficient and effective, and lots more thing they teach to all candidates. The employees are getting induction training after recruitment. The other training are as follows: Product training: Employees are getting all products training in the company. For ex- NJ is dealing with different financial products like mutual funds, insurance, PMS etc. descriptive knowledge in the so employees are getting all these products company after recruitment. Process training: Employees are getting the process training in the company. For exemployees is have to do job of back office work in the company. So he has to take training to know the process of his work. Up gradation training: There is no fixed time for this training. Company organizes this type of training yearly or six monthly.

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Performance Appraisal at different level In NJ makes the Performance Appraisal of Branch Manager, Salesman, Operation Manager, etc. Based on their work like NJ measure the performance of Branch Manager based on the branch performance as well as their business. Then the achievement of target by the branch. Then the branch customer and customer satisfaction or less complaint regarding any matter etc. Through this NJ measure that whether the branch manager is working good or not. Then for Operation Manager, NJ identifies the ratio of mistake in the data and document of customer and the mistake in the paper or other document. And also speed and with less mistake. And quick and good response to customer in the telephonic or other communication. So, these are the some measure and technique of NJ for identifying the performance of employee in different branches.

Promotion and Retention Policy NJ gives the promotion to the employee after evaluate the performance of the employee and in addition NJ also consider the behaviour of the employee and the relation with the colleague as well as with other staff and also his/her achievement of target in specified period of time. And after taking all the things into consideration NJ gives the promotion to the employee.

Employee Welfare Measure In employee welfare, specially for the branch manager/ manager NJ gave chance to gave AMFI exam without any cost. All the cost incurred by NJ ( except travelling). At normally the fees of AMFI is about 1000 to 1500. But NJ makes it free.

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SERVICES OF NJ To provide customer focussed need-based valued service To provide reliable, accurate and timely information To optimise service/benefits at least justifiable cost To develop and grow the customer business To provide constructive after sales service To honour our service commitments.

Understanding about the company as a trainee point of view: By getting training under the NJ India invest, we found that NJ is mainly doing Mutual Fund business. But within last 2 years company also include other business like Insurance, Fixed deposits, Bonds, Real Estate and PMS. Company is going well. But still company is not able to make popular their brand name. There are many people in the market who were not aware about NJ India invest. But still company is going so nicely and because of that company has about INR 10,000 crore mutual fund assets. And the reason behind their success is deep knowledge of financial sector and because of good customer satisfaction. Movement of share price of the company (if listed) N J India Investment is not listed.

Important growth drivers of the company N J India investment main growth driver is Mutual Funds

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DECISION MAKING PROCESS IN THE COMPANY

NJ is the decentralise company. In NJ all the employee can make gave any idea or suggestion to the company and also can make some decision. But on some decision he/she has to inform to the head office. In different branches, employee can make their decision but if there is some big problem then they have to inform to head office. NJ has a structure of decision making is like as follows: at NJ Anand:

MANAGING DIRECTOR (Mr. NEERAJ CHOKSI,and Mr. JIGNESH DESAI)

NATIONAL HEAD (Mr. MISBAH BAXAMUSA)

VICE PRESIDENT (Mr. NAVEEN RATHOD)

ZONAL MANAGER (Mr. PRASHANT KAKKAD)

REGIONAL MANAGER (Mr. MANISH AMBANI)

BRANCH MANAGER (Mr. Paresh Parmar)

At NJ Anand, the decision making process is according to above mention format. Whenever there is need of some change in the company or any decision that was

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taken by the top management then if flows from the Managing Director to Branch Manager via National Head, then Vice President, then Zonal Manager, then Regional Manger. NJ follows the Centralise decision making process so in the company all the decision are mainly taken by the top management .whenever any branch wants to take any decision they has to first inform to the head department and if they allow then only they can do any change.

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DIVISION OF NJ BUSINESS NJ India Invest has two broad distinct divisions of business as follows

NJ Fundz Network, started in 2003, is a dedicated channel for providing independent financial advisors or IFA's with a complete business platform for the strengthening and development of their advisory practice. NJ offers advisors under its network will all the products; NJ funds network is a unique, first time in India concept that offers such comprehensive business platform to independent financial advisors. NJ Fundz Network has been playing a pioneering role in India in providing independent advisors / advisory firms with integrated, comprehensive and practical business solutions for ensuring continuous growth & continuity of business. It provides the financial advisors and the institutions that serve them with insights, strategies and tools to help them significantly grow their businesses.

Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer comprehensive financial planning and portfolio advisory services to premium clients. With NJ Wealth Advisors, NJ seeks to leverage the strong financial advisory and portfolio management skills gained in over a decade of experience in the industry. NJ Wealth Advisors offers its clients with quality, unbiased, need-based advisory services & investment solutions.

This sporadic growth in terms of need of performers in financial advisory services has lead to the crunch of available performers. Though lots of youngsters are getting into financial advisory services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch effective business. Building long term relationship with clients depends upon possessing clear edge over others in the field. Page 36 of 68

Hence continuous people development has an important role in building this fraternity. NJ Gurukuls main aim is to train their new as well as old employee with their system and make them perfect so that they can sale their product very well and also get the very good knowledge about companies product and their characteristics so that they can able to convince their customer. So NJ Gurukul makes the future of NJ and it also on the hand of gurukul who can make better employee and that employee will helpful to the NJ. So it can be says that NJ Gurukul perform the main task.

Till date NJ Gurukul has undertaken over 1300 training programs covering over 26,000 candidates in 55+ locations across India. A team of highly qualified and experienced facilitators or trainers numbering 90+ deliver the trainings in a predecided format to ensure quality standardized experience to every candidate.

At NJ India Realty we understand the challenges in shaping reality from your realty aspirations. With our fully integrated end-to-end service model we offer solutions that would enable you to meet the challenges of development, fortify your own transformation and exploit the opportunities available in the Indian realty sector. At NJ India Realty we have made backward & forward integration of value-added services to the core-realty services which lie at the heart of the business. The services at NJ India Realty enable continual partnership right from idea to its reality, encompassing all functional & operational undertakings. NJ India Realty has a rich experience and a vast repertoire in project planning & execution in the realty domain. The strong processes and systems in place ensure the effective & timely execution of the projects. High-quality assurance forms the undercurrent in the entire value-chain of service delivery. NJ India Realty brings with it professional management, total quality consciousness, confidence and keenness to offer customers with high-quality development at attractive value propositions. At NJ India Realty we commit ourselves to the Page 37 of 68

continuous improvements, accessions in the value-chain and the best practices adopted by the industry.

The team at NJ India Realty aims to not only fulfil but also exceed your desired value. With the vast experience & strong delivery mechanism, we at NJ India Realty ensure that you are successful in shaping reality from your realty aspirations.

Technology has traditionally been NJ's key strength. Our offering on the technological front is unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can be gauged from the fact that we have set-up distinct entity with a very strong, talented work-force for the sole purpose of providing the best to NJ in terms of technology and support. Finlogic Technologies (India) Pvt. Ltd. does all the development & support work in-house on a continuous basis. It has successfully developed & implemented a powerful support system for the mutual fund distribution business at NJ with a provision for integrating the same with other investment products as well as the financial accounting system. Finlogic Technologies India Pvt Ltd (previously Finlogic India) was started in 2000 with a view to develop software applications to support the growing (financial services) distribution business. The company posses a strong domain knowledge in the investment distribution space , as the company was promoted by NJ India Invest Pvt Ltd, a leading investment distribution company. The objective of the company is to develop sophisticated technologies across various platforms to service the investment distribution companies & investment management companies. Also it plans to supply the distributors & manufacturing companies with relevant data & content for the mutual fund industry & other relevant economic data. The company has competence on various technology platforms viz. JAVA, SqL Server, Oracle, VB , and may others , also it has a strong team for designing having competence on Adobe Photoshop, dream weaver Flash etc.

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RECOGNITION
Some of the awards and recognitions that we have received in past... Year 2000 For outstanding performance presented by chairman, Prudential Plc. At London Year 2002 For Outstanding performance presented by Group chief Executive, Prudential Plc. At London Year 2003 For Outstanding performance presented by Group chief Executive, Prudential Plc. At London Year 2004 Among most valued business associates presented by HDFC Standard Life at Edinburgh, Scotland Year 2004 For outstanding performance by Deputy CEO, Prudential Singapore at Malaysia Year 2006 Award for mobilising the highest of SIPs at National Level by Fidelity Mutual Fund Plc at Mumbai Year 2006 Award Vietnam

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MY LEARNING FROM THE STUDY OF THE ORGANISATION

After getting training in the NJ India Invest at Anand branch, i got number of information about the company like company is mainly doing the business of Mutual Fund, Insurance, PMS and Fixed Deposits and also Real Estate. At the time of starting the business NJ started with the Mutual Fund product and company get the success in it. And after that company introduce other product. Then NJ doing business to business work only. NJ is not directly in the contact with their client. And NJ is only attached with their partners. And because of that there is no need of any Marketing of their markets. Instead of that NJ has to organise some meetings and seminars of their partners and on that meeting NJ meet to their client and try to solve their problem and also explain them new strategy to convince to their clients and also if there is new service or product is launch by the company. Then about the Financial data of the company is mainly maintained by the head office at surat. And they allocate funds to different department according to their requirements And there is centralisation in the decision making process at NJ. It means company take all the decision in all the department. When any branch wants to take any big decision then they have to inform to the main department and if they allow then only they can make decision. After the training i understood that company is going well and able to expand their business. But the main reason behind their success is their service to their client means to provide the quality service to their clients. And for their employee, company gave some very good training and teach them about the market and their products. So by this they will be able to understand the market and their product very well. And NJ also have their own technical department as Finlogic. And this department doing some innovation and some new idea about their products. And also solve the technical problem in the company.

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And from this finally, i got the idea that company is going so well. And NJ has a great future. And NJ also understands the market very well, so it will be the plus point for the company. And at last, BEST OF LUCK to NJ for their future success. and this table is for the customer and people who want to invest their money. And it shows that at high risk the return would also high and explain in which market the risk is high and in which market is low.

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Part 2
ProjectStudy

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Topic: To identify the Investment Habits of Individual in Anand city

OBJECTIVES OF THE STUDY The main objective behind this research is to know the investment habits of individual in anand city To know the response of individual regarding investment. To know where people make the most investment in anand city To know which better option for investment as from which is the more return people earn. To study different financial product which is available for investment

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SCOPE OF THE STUDY For this research there is a very wide scope for study because the topic name is The investment habits of individual in anand city and this shows that for research whole anand city can be use. So it can be says that its a very wide for this study. And it will also become resourceful for the study and more data can be gathered. For this research, i have covered whole anand city and in that i approach to all the big shops to small shops owner. Then to general public too. then i also approach to some good companies like Birla, ICICI, Sharekhan, LIC offices, Reliance, HDFC, etc. And i also approach some advocates and some teachers too. And also approach to general public, some farmer, accountant and other businessmen too.

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RESEARCH METHODOLOGY

RESEARCH PLAN

RESEARCH TOPIC To study the investment habits of individual in anand city No. 1 2 3 4 5 6 Research Methods Data Research Instrument Research Area Sample Unit Sample Size Sample Method Usage of Method Primary and Secondary Questionnaire Anand city All Individual 120 respondents Personal interview

Data collection 1. Primary data 2. Secondary data:- Books, Internet, Magazines, NJ Performance watch, NJ funds watch.

Primary data Primary data can be obtained through direct communication with respondents or through personal interaction or by personal interview. There are several method of collecting primary data through survey & descriptive research. but for this research I have used Questionnaire form for collecting primary data.

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Secondary data Secondary data can be says as, the data has already collected and analyzed by someone else. There are various sources of secondary data and which are as follows Books Magazines Internet Newspapers Reports Projects NJ performance watch NJ Events watch

DATA SOURCE For this research i had used the primary source for data collection regarding my topic investment habits of individual in anand city. And the survey was conducted at anand. RESEARCH APPROACH Survey approach had been under taken to know the Investment habits of individual in anand city RESEARCH INSTRUMENT Questionnaire was the main and important instrument of collecting data .

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RESEARCH AREA For this research, i have covered all the area of anand city. Starting from AnandVidyanagar road, Ganesh Circle, Amul dairy road, sanket complex, New and old bus station, Gamdi vad, and all other area in anand.

SAMPLING PLAN Sample unit: This research is to study the investment habits of individual. So there is fix for sample unit because for this research all the people or individual can be include in the survey. So its free to take anyone information. Sample size: Sample size for this research is about 120. Sampling method: In this research, i met personally to all the individual directly. But at some offices and some place the respondents was busy and at that time i took the appointment and according to appointment i approach them. But this happen to small number of people. While all other people are ready to gave their 5 minutes to me. Contact method The contact method is to approach them directly and personally and request them to gave 5 to 10 minutes for to fill up the questionnaire.

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DATA ANALYSIS: (Analysis of Questionnaire or Analysis of different people perceptive about investment)
Que. Age of respondents (A) 21 to 30 years ( ) (B) 31 to 40 years (C) 41 to 50 years ( ) No. A B C D ( )

(D) More than 50 years ( ) No. Of Respondents 87 20 10 03 120

Age 21 to 30 years 31 to 40 years 41 to 50 years More than 50 years

No. Of Respondents
100 90 80 70 60 50 40 30 20 10 0 21 to 30 years A 31 to 40 years B 41 to 50 years C More than 50 years D

No. Of Respondents

Interpretation: This pie chart explains that in this research about 73% respondents are between the ages of 21 to 30 years. Then about 17% are between 31 to 40 years. And about 8% are between the ages of 41 to 50 years. And about 2% are more than 50 years. So this shows that the mainly respondents are young people. There are very less people who are interviewed. So here there will be the lack of experience respondents. So it might be happen that true information might be lacking.

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Que. Gender No. A B Gender Male Female No. Of Respondents 105 15 120

No. Of Respondents
120 100 80 60 40 20 0 Male A Female B 15 No. Of Respondents 105

Interpretation: In this research out of 120 respondents, 105 respondents are Male (88%) and remaining 15 are Female (12%). So the ration is 7:1. So this shows that there are mainly men respondents are there. Because by doing research regarding the topic, girls and woman are not ready to gave their name and phone no. Even they also says that how can we trust you for giving all our information? So they deny me for any information. And because of this i am able to interviewed only 15 respondents.

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Que. Occupation/ Business/ Service of respondents No. 1 2 3 4 5 6 7 Occupation/Business Service Business Accountant Student Teacher Farmer Advocate No. of Respondents 63 15 04 27 05 04 02 120

No. Of Respondents
Advocate Farmer Teacher Student Accountant Business Service 0 20 40 60 4 15 63 80 2 4 5 27 No. Of Respondents 6 1 2 3 4 5 7

Interpretation: In this research all 120 respondents are in different profession and have different business and different occupation. In that 63 respondents (53%) are doing job and service in different area. While 15 respondents are businessmen (13%), Then 4 are accountant(3%) , 27 students (23%) And 5 teacher (4%) , And 4 farmers(3%) and 2 advocates(1%)So it can be say that the more respondents are those who doing job or service.

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Que. Are you interested in any investment? Yes ( ) No ( )

If No, please specify why................................................ No. Interested in investment or not 1 2 Yes No 104 16 120 No. Of Respondents

No. Of Respondents
120
100 80 60 40 20 0 Yes 1 16 No 2 104

No. Of Respondents

Interpretation: This graph explain that out of 120 respondents, 104 are interested in investment and 16 not interested in any investment And by asking why they are not interested in investment then they reply that due to security, then due to lack of knowledge about market, then due to no idea where to invest and which gave more returns, and due to financial problem.

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Que. Currently in which market has you makes an investment? (A) Equity (C)Mutual Fund ( ) ( ) (B) Debt (D) Other ( ) ( )

If other, please specify.......................................................... No. 1 2 3 4 5 6 7 8 Investment in Equity Debt Mutual Fund Gold Insurance Real estate Post No investment Number Of Respondents 48 04 11 17 31 14 07 12 144

Number Of Respondents
60 50 40 30 20 10 0 48 31 11 17 14 7 Post 12 Number Of Respondents Mutual Fund Insurance Equity

Debt

Gold

Interpretation: This graph gave the information of all respondents as where they make their investment and in that about 48 respondents are make their investment in equity, mostly in share market. Page 52 of 68

No investment 8

Real estate

Then about 4 respondents who make their investment in debt, And 11 respondents in Mutual Fund, And 17 respondents in Gold, And 31 respondents in Insurance, And 14 respondents in Real estate, And 07 respondents in Post, And 12 respondents are not interested in any investment.

And this shows that more people are interested in Equity market. But now people are moving towards Gold and Real estate for more returns. This also shows that due to less risk and guaranteed returns people are more interested in insurance. Because by this they get more returns and also its less risky. So, from this research i found that people specially the people of more than 30 to 35 years are invested more in insurance.

And as said earlier people also more interested to invest in land and building as Real estate. As people buy some land and building and keep it with him for some time and when the price of that land or building are more than invested capital and when the investor feel good then they sale it. So, from this research i also found that currently people are moving towards in Real estate sector.

And the same case is with the gold and silver too. People are more invest their money in gold and silver.

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Que. Are you satisfied with this investment? Yes No. ( ) No ( ) Number of Respondents 1 2 3 Yes No Not Applicable 91 17 12 120

Satisfied or Not

Number of Respondents
100 90 80 70 60 50 40 30 20 10 0 91

Number of Respondents 17 12

Yes 1

No 2

Not Applicable 3

Interpretation: In this research, i also ask the question to the respondents as are they satisfy with their current investment or not? Then in reply, out of 120 respondents i got 91 respondents (76%) who say that they are satisfy with their investment. And 17 respondents (14%) who were not satisfy with their investment due to less return and due to loss. And there are 12 respondents (10%) to whom this question is not applicable because they have not done any investment.

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Que. Are you aware about Mutual Fund? Yes No. 1 2 ( ) No ( ) Number of Respondents 94 26 120

Aware about Mutual Fund Yes No

Number of Respondents
100 90 80 70 60 50 40 30 20 10 0 94

26

Number of Respondents

Yes 1

No 2

Interpretation: in the research, i also try to know as how many people are aware about some financial product like Mutual Fund. And regarding this I ask the question. And in response out of 120 respondents, 94 (78%) were aware about mutual fund very well. But still 26 (22%) respondents are there who still not aware about mutual fund. And from this I make the conclusion, although many advertisement or other promotional thing still major portion of the respondents are not aware about mutual fund and its surprising.

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Que. Do you think that Mutual Fund advisory business is one of the highest income generating business among other investment? Yes No. 1 2 3 ( ) No ( ) Particular Yes No No Idea Number of Respondents 19 92 09

Number of Respondents
100 90 80 70 60 50 40 30 20 10 0 92

Number of Respondents 19 9 Yes 1 No 2 No Idea 3

Interpretation: Now, in the research i also try to know that as what people think about mutual fund business it good or not. And in response out of 120 respondents only 19 respondents (16%) who says that mutual fund business is highest income generating business. While 92 respondents (77%) who believe that mutual fund is not a highest income generating business. And 9 respondents (7%) have no idea about this because they have no knowledge about mutual fund as earlier explain. So majority of the respondents were agree that mutual fund business is not the highest income generating business. Because they believes that mutual fund is fully depends on share market so its risky. So it sometimes gave good return but it sometime gave losses too. so its not good Instead of that people believe that real estate will be more income generating business then mutual fund and there are also other businesses which are better than mutual fund business. But although there are also some people who believes that mutual fund is a highest income generating business. Page 56 of 68

Que. As per your knowledge, generally investors invest in which mutual fund product? (A) Equity (C)Balance ( ) ( ) (B) Debt (D) Other ( ) ( )

If other, please specify........................................................... No. 1 2 3 4 5 Particular Equity Debt Balance Other- Real estate, Guilt funds NI Number of Respondents 60 15 31 02 15

Number of Respondents
70 60 50 40 30 20 10 0 60

31
15 2 Number of Respondents 15

Equity

Debt

Balance

OtherReal estate, Guilt funds

4

NI

Interpretation: In this research i also try to know that the investors who invest their money in different market and in that in which mutual fund product they invest. And in this reply, out of 120 respondents, 60 respondents invest in Equity, And then 15 invest in Debt, And 31 respondents in Balance which is the ratio of Equity and debt as 65:35 respectively. And 2 respondents (1%) are in other and in that specially in Real estate, and Guilt funds, And 15 respondents (13%) have no idea about this. From this it can be says that majority of people are invest in equity market. they believe that it gave the highest return compared to others. and there were less people who invest in debt and balance and other. So it can be says that the people like the equity more for investment. Page 57 of 68

FINDINGS FROM THE RESEARCH: (A) Relation between age and investment
No. A Age 21 to 30 years 31 to 40 years 41 to 50 years More than 50 years Equity 42 Debt 00 Gold 09 MF 06 Ins. 15 Real estate 09 Post 03 NI 08 Total 92

04

02

05

03

06

04

00

02

26

02

02

01

02

07

01

03

00

18

00

00

02

00

03

00

01

02

08

Total

48

04

17

11

31

14

07

12

144

After the research, by making the comparison between the age and the investment. It means relation between the age and investment. And from that it can be says that the respondents between the age of 21 to 30 years, they mainly invest in equity market and they less likely to invest in debt market. So it can be says that young people invest in equity market. Then between the age of 31 to 40 years, they mainly invest in insurance. And they are not interested investment in Post. Then between the age t of 41 to 50 years, they mainly invest in insurance. And the respondents of more than 50 years invest in insurance and gold.

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(B) Relation between Gender and investment Equity Debt Gold MF Ins. Real estate A Male 45 03 48 03 01 04 13 04 17 11 00 11 27 04 31 12 02 14 04 03 07 08 04 12 123 21 144 Post NI Total

B Female Total

This table shows that regarding investment in any market, male makes the more investment then female. Male makes investment in all the market with more or less same in every market. but female makes more investment in Gold and insurance. But they dont make any investment mutual fund.

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(C) Relation between income and investment Income Equity Debt Gold MF Ins. (RS.) A Less than 5000 B 5000 to 14999 C 15000 to 29999 D 30000 or more Total 48 04 17 11 31 14 07 12 144 06 02 04 02 02 04 01 01 22 06 01 04 03 13 04 01 00 32 25 01 08 06 11 04 05 07 67 11 00 01 00 05 Real estate 02 00 04 23 Post NI Total

This table shows the relation between the income and the investment. And there is direct relation between income and investment. And it shows that with high income the investment will be high. But here the respondents whose income is more than 30000 pm although their investment is low compare to other income group people. And by asking the reason behind this then that respondents reply that they feel risk in the investment and it also not gave the good return. So instead of that to keep money safe with them.

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(D) Relation between occupation/business and investment No. Occupation Equity Debt Gold MF Ins. Real Po NI

estate St 1 2 3 4 5 6 7 Service Business Accountant Student Teacher Farmer Advocate Total 22 08 00 17 01 00 00 48 01 02 01 00 00 00 00 04 09 03 01 01 01 02 00 17 05 03 00 03 00 00 00 11 17 04 00 03 02 03 02 31 03 07 00 04 00 00 00 14 04 00 01 00 01 01 00 07 03 00 01 07 00 01 00 12

This table explain the relationship between occupation and the investment. As the investment of all individual is depends according to the occupation of the person. So its varies And different respondents with different occupation invest in different market. As mention above. So investment can be depends on occupation.

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MY LEARNING FROM PROJECT WORK

After doing the research regarding my topic and after completely analysis of questionnaire i came to know that people now are more concerned about investment. And today majority of people are more interested in investment and most of them make huge amount of investment in different area. But in present situation majority of people are going to invest in Real estate and gold and silver. Most of people are buy this and keep it with them and sale them when the price is high. So by this people earn more money. And the people of more than 30 to 35 years of age are more interested in insurance. This people have the first choice for investment is insurance and in that specially LIC. Because in this investment there is security with high return and less risk. There are also majority of people who are more interested in equity market as share market. There are many people who make investment in share market and buying and selling different companies shares. And in this also there are chances of earning good return. But in share market there is more risk and no security. So, some people were avoiding to invest in share market. But according to market situation and people interest. Currently, Real estate and Gold and silver are the best for investment purpose. And it also gave more returns with less risk.

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CONCLUSION
Now, at last its the time to conclude the whole report and for this i start to end this report by saying thank you to all the people who directly or indirectly became helpful to me in doing the research, in giving the training, in guiding me, and in making this report. In conclusion, i want to say that in anand city people are from very good family and majority of people are strong in financial matter. And lots of people also want to invest their money where they get good returns with less risk but due to some incidents like Harshad Mehta scandal of share bazaar and also some new company who run away by taking people money, they dont want to invest new company and where they dont have trust. And in anand city people are invest their more money in Equity market and in Gold and Real estate. And for company point of view, NJ should have to try to decrease their fee for preparing employees and other people for the AMFI exam. Currently, they charge about 1000 Rs. For giving training for AMFI exam and if possible NJ should have to try to make it free to give training for prepare in AMFI exam. Because by this people are more attracted to become the partner of NJ. And this will helpful to company. And in last i want to say that, the summer internship training, and Research work is full of interesting and full with learning and experiencing too. And this training gave me more confidence and more knowledge about market and Financial products.

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RECOMMENDATION AND SUGGESTION

By getting the training and doing the research and by moving in the real market i understand number of things. And after this, not exactly but somewhat i am able to gave suggestion to the investor that currently the share market is not going well and its going on minus. So its not good to invest in share market. Because there is very less chance to earn more returns. Currently, the best option is that investor can buy Gold and Silver for some period of time. Because market says that it will gave more returns. Currently the price of Gold and Silver is about Rs.24000 and Rs.61000 respectively. And market says that in future it will reach upto Rs.30000 to Rs.70000 respectively. Then there is also good option for investment is to invest in Real estate. But this is to be for long period of time. Its better to buy some land or plot or to invest in building or house and once buy it and wait for some time and in future there price will definitely will grow up because all the people are moving toward the real estate and there are more customers for buying land and building. So there is the chance to earn more returns. But one thing is sure for all investor and in all investment, all the investors should have to invest for long period of time then only he or she can earn more returns. Then there is also another thing that investor should have to keep in mind that High Risk - High Return and Low Risk - Low Return

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BIBLIOGRAPHY
Book: Understanding Mutual Funds by Sunita Abraham and Uma Shashikant www.njindiainvest.com www.njfundz.com www.moneycontrol.com www.amfiindia.com www.bseindia.com www.mutualfundsindia.com/schemewatch

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ANNEXURE
QUESTIONNAIRE TO STUDY THE INVESTMENT HABITS OF INDIVIDUAL IN ANAND CITY This research is part of our study and i Kartik Anjana pursuing Master of Business Administration (MBA) at Indukaka ippcowala Institute of Management (I2IM) Changa. So i use this information for my study purpose only and i assure you that i will not disclose your any information anywhere. So please support me by giving your valuable information and time. 1. NAME: ........................................................................................ 2. ADDRESS: ................................................................................. ................................................................................. 3. CONTACT NO.: ................................ 4. E-MAIL ADDRESS: ........................... 5. AGE: (A) 21 to 30 years ( ) (B) 31 to 40 years ( ) (C) 41 to 50 years 6. GENDER Male ( ) Female ( ) ( ) (D) More than 50 years ( )

7. OCCUPATION: ...................................................... OR Which kind of Business you are doing? .................... 8. INCOME (PER MONTH): (A) Less than 5000 ( ) (B) 5000 to 14999 ( )

(C) 15000 to 29999 ( ) (D) 30000 or more ( ) 9. How many years of experience do you have in this business or work? (A) Less than 1 year (C) 3 year to 5 year ( ) (B) 1 year to 3 year ( )

( ) (D) More than 5 years ( )

10. Are you interested in any investment? Yes ( ) No ( )

If No, Please specify why......................................................... Page 66 of 68

11. Currently, in which market have you make an investment? (A) Equity (C) Mutual Fund ( ) ( ) (B) Debt (D) Other ( ) ( )

If other, please specify................................................... 12. How much return you get from your investment? ................................ 13. Are you satisfied with this investment? Yes ( ) No ( )

14. Are you aware about Mutual Fund? Yes ( ) No ( )

15. Would you like to start Mutual Fund business? Yes ( ) No ( )

16. Have you cleared AMFI exam? Yes ( ) No ( )

17. Would you like to give AMFI exam? Yes ( ) No ( )

18. Do you think that mutual fund advisory business is one of the highest Income generating business among other investment ? Yes ( ) No ( )

19. As per knowledge, generally investors invest in which mutual fund Product ? (A) Equity ( ) (B) Debt ( ) ( )

(C)Balance ( ) (D) Other

If other, please specify...................................... 20. What do you think about mutual fund provide more returns as compared to (A) PPF ( ) (B) Stock Market ( ) ( ) (C) Bond ( )

(D) Post ( ) (E) FD

(F) All of the above ( )

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21. Any suggestion: ................................................................................... .................................................................................. ...................................................................................

Date:....................... Signature: .......................

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