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Evansville, IN 47725

sbracer129@yahoo.com 704-859-5233

Business Development / Turnarounds / Account Management / Consultative Sales / Budgets Negotiating / B2B / B2C / Profit Improvement / CRM / Partnerships / Marketing / Training
I develop aggressive sales and marketing plans in B2B/B2C markets. Successful in selling tangible and intangible products / services, I have increased profitability in large and small firms. While driving growth and consistently exceeding quotas, I build strong lasting client relationships for repeat and referral business. Im especially strong in:

Designing business development strategies that boost market share 20+ Years of successful business development experience Turning around under-performing markets Beating ambitious sales objectives in competitive markets Leading sales teams to Top 5% in sales and client retention

Often described as resourceful, reliable and relentless with accurate instincts for what will sell and how to sell to maximize revenues / profits. I am a persuasive communicator with well-developed presentation / negotiation skills. Communications; Cornerstone University ('80-'84). I am a Certified Sales Professional. I have won numerous awards, including Highest Sales Volume, Best GP (Gross Profit), and Presidents Council Award 2x.

Selected Accomplishments
Turned around sales territory 10 fold. Took over lagging sales territory for Parts Master. Aggressively started networking and contacting existing customers. Initiated cold calling and branding initiatives. Improved customer satisfaction significantly, increasing sales from $30K to $300K in one year. Secured new $20M sponsor. Cagnazzi needed to replace a sponsor who had filed for bankruptcy. Redesigned marketing / sales plan with revenue-building value to attract new sponsor. Prospected potential media partners. Negotiated 4-year $20M contract with Charter Communications. Revitalized sales, exceeding quota 140%+. Assigned Nextel territory with flat sales for several years. Deployed telemarketing campaign to jumpstart sales and trained reps on effective sales methods. Exceeded sales quota, 140%+. Won Presidents Council (Nextels top sales award) 2x and top 5% nationwide for sales/client retention. Created and executed successful product launch. RK Dixon had a new digital printer product and needed a proven sales leader to ensure a winning rollout. Worked with Manufacturer to design sales strategy that included direct mail, cold calling and telemarketing. Produced 125% of unit quota and 200% of gross margin quota. Captured new market with innovative marketing & sales. Promotions Unlimited client, Black & Decker was introducing new line of tools (Versa-Pak) aimed at DIY market. Designed racing themed marketing strategy and program. Produced one of the most successful rollouts in firm history and catalyst for sister company, DeWalt getting into NASCAR racing.

Career History
Business Development Manager, Cagnazzi Racing, 2007 to 2010. $25M racing organization. Directed all sales / marketing efforts for NHRA Pro Stock racing team. Oversaw market research, and proposal creation. Signed Charter Communications, Lucas Oil and Life Lock as well as a number of associate and product sponsors. Territory Manager, Parts Master, 2006 to 2007. Division of NCH Corp., a $5B industrial parts manufacturer. Led sales/marketing efforts to turnaround territory. Drove account acquisition and retention to expand market for increased revenue. VP, Sales & Marketing, Mac Hill Motorsports, 2005 to 2006. Directed all sales, marketing and branding of NASCAR Busch Series team. Focused on sponsorship acquisition. Signed Duragloss Car Care products, Hooters Casino, SunCom Wireless and other major sponsors as well as product sponsorships. Direct Sales Manager, Nextel Partners, 2001 to 2004. $32B+ telecom firm. Promoted from Territory Manager to oversee Direct Sales. Developed new business and generated repeat and referral business, building long-term client relationships. Hired, trained and motivated sales team of 15 and $250K budget. Earlier: General Manager, Twin Fountains Raceway Park. Sr. Account Manager, R.K. Dixon (digital printing). Regional VP, A.L.Williams (insurance/investments).