A Plan Overview

With more than 100 million products in print, the Lucado catalog is undeniably without peer in Christian publishing and has impacted untold millions with Maxs words of hope and encouragement. In order to help your retail outlet reach a new level of success with the Lucado library, Thomas Nelson has designed a plan, which can be customized to your needs, based on five key elements.
Tab One: Brand Highlights Tab Two: The Lucado Essentials Plan Tab Three: Marketing Tab Four: The Never Out In-line Program Tab Five: The Lucado Preferred Retailer Program

We are grateful for all that God has done, and are counting on your partnership as we seek to reach millions more with this timeless message of Gods love and grace.

Brand Highlights
You may think that you know about Max Lucado, but you may not know ...
He has more than 100 million products in print He is the first author to appear on the Christian Book Award finalist list three times in the same year, which he did in 2011 His book You Changed My Life won the 2011 Christian Book of the Year in the Inspiration category He was named ECPAs #1 selling author of 2010 He is a New York Times bestselling author, several times over Readers Digest dubbed him Americas Best Preacher More than 1-in-10 Americans have read at least one of his books 16 of his titles are mega-bestsellers with sales of one million copies or more Sales of his popular Grace for the Moment devotionals have sold more than 3.2 million copies Sales of his Hermie & Friends has surpassed 5 million brand units He is Hallmarks best-selling inspirational author with 6.1 million books sold through the Hallmark channel alone His Life Lessons Bible Study series has sold over 3.6 million copies There are a total of 592 active foreign language licenses for his products, covering 41 different language markets

Lucado Essentials Introduction

The Lucado Impact Plan includes Lucado Essentials, a three-year master product and promotion plan, designed to help retailers reach new levels of success with Lucado releases. It features recent titles as well as newly refreshed, best-selling products. The Lucado Essentials Plan is broken down into selling seasons, which feature theme-based products from trade, childrens, gift, and Bibles. The specified titles in each season will be supported by consumer marketing efforts and retail promotions.

L uc a d o Es s e nt ials Pla n : First Yea r

MaY - auG us T 2 0 1 1 T hE ME - L IfE To ThE Max ouT LIv E Yo ur LIfE Ma x oN L IfE CurE f o r ThE C o MMo N LIf E IT s NoT aBo uT ME f Ea rLEs s LIvE LovEd You a rE s PEC IaL - Bo xEd s ET ThE oak INsIdE ThE aCorN IT s NoT aBo uT ME TEEN EdITIoN s EP TEM B Er - d E CE M B E r 2011 ThEM E - oN E I N CrE d I B LE sav I o r ouTL IvE You r LI f E M a x oN L If E WhEN God W h I sP E rs Yo u r N a ME No WoNdEr T h E Y Ca LL h I M T h E sav I o r L IvE L ovEd Gr aC E f or T h E M o M E N T Mo rN I N G & EvENING E d I T I o N oNE INC r Ed I B LE sav I o r Max LuCados ChILdrENs daILY dEvoTIoNaL BIBLE ThE C r IP P L E d La M B C hr Is TM a s sTo rI E s Ja N ua rY - a P rI L 2012 T h E M E - h E Ch o sE Yo u Lu Ca d o I N sP I raT I o N a L rE a d E r Ma x o N LI f E G rE aT daY E v E rY daY h E Ch o sE T h E N a I Ls + N E W T E sTaME N T o u T LI v E Yo u r LI f E LI v E Lov E d Yo u Ch a N G E d MY LI f E Max LuCados ChILdrENs daILY dEvoTIoNaL BIBLE Ma k E E v E rY daY Co u N T T h I s I s Lov E 4

L uc a d o Es s ent ials Plan: Sec on d Yea r

MaY - auG us T 2 0 1 2 T hE ME - s afE IN Yo ur s hEP hEr ds a r M s Lu Ca do IN s PIr aTIo N aL rEa dEr GrE aT daY EvEr Y daY f E a rLEs s CoME T hIr s TY Ma x oN L IfE f E a r NoT sa f E IN ThE s hEPhEr d s a r M s JusT IN C as E Yo u EvEr WoNdEr T hE Ta LL Es T o f s MaL L s s EP TEM B Er - d E CE M B E r 2012 ThEM E - P EaCE I N T h E sTo rM WhaT ha P P E N s W h E N G raCE h a P P E N s L uC a do INs P I raT I o N a L rE a d E r IN ThE EY E o f T h E sTo rM a GENTL E Th u N d E r Gr aC E f or T h E Mo M E N T hIs Na M E Is J E su s - Ch rI sT M a s a M a x L uC a d o Ch I Ld rE N s T rE a su rY hEr M IE Gr aC E f or T h E Mo M E N T d E voT I o N a L B I B LE C hr Is TM a s sTo rI E s 5 Ja N ua rY - a P rI L 2013 T h E M E - Co N N E CT W I T h Ch rI sT W h aT h a P P E N s W h E N G raCE h a PPE N s Ju sT LI k E JE su s + d E voT I o N a L sI x h o u rs o N E f rI daY N E x T d o o r sav I o r W h E N Ch rI sT Co M E s T h E Cro ss G o d s I N sP I raT I o N a L P ro MI sE s Ju sT LI k E JE su s T E E N E d I T I o N o N E h a N d, T Wo h a N d s

L uc a d o Es s ent ials Pla n : Third Year

MaY - auG us T 2 0 1 3 Th E ME - rELEas E Yo ur Bur dENs WhaT ha P PEN s WhEN G r aCE ha P P ENs T ravE LING L IG hT + Jo ur N a L hE sT ILL MovEs s To N Es faCING Yo ur G IaN Ts T ravE LING L IG hT fo r MoTh Er s LET T h E Jo ur N EY BEG IN God T hINks Yo ur E Wo N d E r f uL GraCE f o r ThE Mo MEN T for k Ids GraCE f o r ThE Mo MEN T for TEENs s EP TEM B Er - d E CE M B E r 2013 ThEM E - hEav E N a N d E a rT h a d o rE h I M NEW Tr a dE Bo o k WhaT ha P P EN s W h E N G raCE h a P P E N s ThE a P P L aus E o f h E av E N a Nd ThE a NG E Ls W E rE sI LE N T God C a M E N E a r hIs Na M E Is JE su s - Ch rI sT M a s ThE GL or Y o f Ch rI sT Ma s L IvE L ovEd hEr M IE C hr Is TM a s s To rI E s 6 Ja N ua rY - a P rI L 2014 T h E ME - G o d so Lov E d N E W T ra d E Bo o k 3: 16 + N E W T E sTa ME N T a Lov E Wo rT h G I v I N G T h E G rE aT h o u sE o f G o d E v E rYdaY B LE ssI N G s M o Ch a W I T h Ma x G o d so Lov E d 3: 16 T E E N E d I T I o N Lu Ca d o LI f E LE sso N s sT u dY B I B L E

The Lucado Essentials Plan End Cap Kit

ECk IsBN: 978-0-8499-9161-5 season 3 velcro update IsBN: 978-0-8499-9166-0

In-store promotion January april Lucado Essentials: He Chose You This season features titles that will help readers understand and internalize the magnitude of Christs death and resurrection.
The Lucado Inspirational Reader Max on Life Great Day Every Day He Chose the Nails He Did This Just for You New Testament Outlive Your Life Live Loved You Changed My Life Max Lucados Childrens Daily Devotional Bible Make Every Day Count This is Love

ThE Lucado Ins p Ir aTIona L r Ea dEr

f or Mo r E ThaN 2 5 Y Ear s, M ax L uc ad o has walked wit h us th ro u g h l i f e s j o u r n ey. W i th wi sdo m, grace, and comp as s ion, hes c over ed t op ic s like s a l va ti o n a n d v i c to r y. Co m f o r t a n d t h e cros s . G ods love and ult im at e gr ac e. T he Lucad o I n s p i r a t i o n a l R e a d e r ga th e rs t h e most memorable one- liner s , p ar agr ap hs , s t or ies , and t ea c h i n g s f ro m a l i f e ti m e o f i n spi ri n g bes ts ellers into one volume. Thes e ar e t he wor d s t h a t yo u l l w a n t to tu r n to t i me an d again for hope and enc our agem ent . s p end a few m i n u te s o r a f ew h o u rs b e i n g r e f re sh ed and encouraged by m es s ages s t r aig ht fr om M axs h e a r t to yo u rs. f E aT u rEs aN d BEN EfITs : T he best of the best! A t r eas ur ed c ollec t ion of favor it e p as sa ge s f ro m a l l o f Ma xs bes ts ellers Or ga n ized and index ed ar ound t he s ig nat ur e t hem es t hat h ave d e f i n e d Ma x s m i n i str y f o r 25 years and have in s p ir ed millions of r ead er s ar ound th e wo r l d Ea si l y acces s ible and im m ens ely g ift ab le. Per fec t for long - ti m e f a n s a s we l l a s t h o se who are new to the wr it ing of M ax L uc ad o

IsBN: 97 8 0 8 4 9 9 4 8 3 0 5 BIsaC: rELIG Io N / C hr IsTIa N L If E / GENEr a L f orMaT : JaC kETEd har dC ovEr PrICE : $ 1 9 .9 9 T rIM: 5 1 /2 x 7 3 /8 PaGEs: 4 3 2

Ma x o n LI f E: an swErs an d I n s IG hTs To You r M os T IM p or Ta nT QuEs TIons

W E hav E q uEs TIo N s. C hI L d- L Ik E INquIr IEs, a Nd dEEP, hEav Y o N E s. I n m o re th a n twe n ty - f i ve ye a rs o f wri t i ng and ministr y, Max L uc ad o has b een t he r ec eiv ing l i n e f o r th o u sa n d s o f su c h q u e sti o n s. T h e questions come in let t er s , e- m ails , even on dunk in donu ts n a p k i n s. I n M a x o n L i f e h e o f f e rs t h o u gh t ful answers to mor e t han 1 5 0 of t he mos t p r es s ing q u e sti o n s o n to p i c s ra n g i n g f ro m h o p e t o h u r t , from home to the her eaft er. M ax wr it es ab out t he r o l e o f p raye r, th e p u rp o se o f p a i n , a n d t h e re ason for our ultimat e hop e. he r es p ond s t o t he d ay - t o - d ay q u e sti o n s p a re n ti n g q u a n d a ri e s, f i n a n c i al challenges, diffic ult r elat ions hip s as well as t o t h e p ro f o u n d : I s G o d re a l l y l i ste n i n g ? INCLudIN G topical and s c r ip t ur al ind exes and filled wit h c la ssi c Lu c a d o e n c o u ra ge m e n t a n d i n si g h t, M ax o n L ife w ill quickly b ec ome a favor it e r es our c e for p as t o rs, m i n i str y l e a d e rs, a s we l l a s n ew a n d ma t u r e believers. f E aT u rEs aN d BEN EfITs : T he f i rs t Max L ucado Q & A wit h a p er s onal one- on- one r ep l y to m o re th a n 150 q u e sti o n s, whi c h provide encouragement and ins ig ht int o ever y fac et o f l i f e A c c e ssible topical for mat d iv id ed int o s even s ec t ions : hop e , h u r t, h e l p , h i m / h e r, h o me , have/have- nots , and her eaft er A M ax O n L ife dvd -Bas ed s mall Gr oup s t udy will als o b e ava i l a b l e to h e l p i n d i v i d u a l s a n d smal l groups w alk throu g h s om e of t hes e imp or t ant q ues t i o n s IsBN: 97 8 0 8 4 9 9 4 8 1 2 1 BIsaC: rELIG Io N / C hr IsTIa N L If E / GENEr a L f orMaT : har d C ovEr PrICE: $ 2 4 .9 9 T rIM: 6 1 /8 x 9 1 /4 PaGEs: 2 5 6

GrE aT daY Ev ErY daY

do You s EE IT? Its right t her e on t he hor izon, next t o t he m o r n i n g su n ? I ts a c h a n c e a n d a c h o i c e. an oppor tunity t o m ake t his a gr eat d ay. a ft er all: T h i s i s th e d ay th e Lo rd h a s ma de . We w ill rejoice and b e g lad in it . Bu t what of those days when t he t r affic s nar ls , air p or t s c lose , a n d f ri e n d s f o rge t? d e sp i te t h e ha n g-ups and bang- up s of life, ever y d ay is filled wit h t h e h o p e o f a G o d - g i ve n pu r po se and promise. In Gr e at Day Eve r y Day M ax L uc ad o u n p a c k s Je su s b l u e p ri n t f o r u pgr a di ng each of your day s t o b lue r ib b on s t at us : s at ur at e yo u r d ay i n Je su s gra c e ; e nt r u st your day to his over s ig ht ; ac c ep t his d ir ec t ion. Gr ac e . o ve rsi g h t. d i re c ti o n . G - o - d. T h e per fect pres cription t o fill your d ay wit h d iv ine p ower an d p e a c e a n d m a ke i t a gre a t day ever y day. Previous ly p ub lis hed as Eve r y Day De se r ve s a C h a n c e . f E aT u rEs aN d BEN EfITs : H e l ps readers face each d ay wit h t he hop e of a God - g iven p u rp o se a n d p ro m i se In c l u des an interactive g uid e t o p ut t ing t he mes s age int o p ra c ti c e Co r r e sponds w ith the re leas e of t he M ake Eve r y Day Count te e n b o o k

IsBN: 97 8 0 8 4 9 9 2 0 7 3 8 BIsaC: rELIG Io N / C hr IsTIa N L If E / GENEr a L f orMaT : har d C ovEr PrICE: $ 1 8 .9 9 T rIM: 5 1 /2 x 8 3 /8 PaGEs: 1 7 6

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hE c hos E ThE na IL s
Ma x LuC ad o IN vITEs Yo u t o exam ine t he c r os s , c ont em p lat e i ts p u rp o se , a n d c e l e b ra te i t s si gn ificance in He Cho se t he Nails. Go a h e ad and linger on the hill of C alvar y. r ub a finger on th e ti m b e r a n d p re ss th e n a i l i n t o your hand. Tas te the t inge of c heap wine and feel t he sc ra p e o f a th o r n o n yo u r b row. To u c h t he velvet dir t, mois t wit h t he b lood of God . a llow t he to o l s o f to r tu re to te l l th e i r sto r y. Listen as they tell you why t he hop e of all hum anit y b a l a n c e s o n th e tr u th o f th e c l a i ms of the cros s . see j ust how much G od d id t o win your hear t . f E aT u rEs aN d BEN EfITs : He C h ose the N ails has s old mor e t han 1 million c op ies s i n c e i t w a s f i rst r e l ea sed in 2 0 0 0 Di sc over the ver y found at ion of t he C hr is t ian fait h at t he f o o t o f th e c ro ss T he refreshed packaging c or r es p ond s wit h t he newly d es ig n e d H e D i d Th i s J u s t for Yo u N ew Tes tament IsBN: 97 8 0 8 4 9 9 4 7 1 2 4 BIsaC: rELIG Io N / C hr IsTIa N L If E / GENEr a L f orMaT : Tr ad E PaPEr PrICE: $ 1 5 .9 9 T rIM: 5 1 /2 x 8 3 /8 PaGEs: 1 7 6

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hE d I d ThI s Ju s T f or You nEw TEs Ta M EnT

BE CoME Par T o f ThE faM ILY of God wit h t he He Did T his Ju s t f o r Yo u N e w Te s t a m e n t . W i th i t s simple and straig ht for war d p lan of s alvat ion and way s to ge t to k n ow G o d b e tte r t h r o u gh Bible studies and r ead ing p lans , t his New Tes t amen t i s a p e rf e c t sta r ti n g p l a c e f o r pe ople new to the C hris t ian fait h. f E aT u rEs aN d BEN EfITs : In c l u des the complete t ext of t he New K ing J am es Ver s ion N ew Te sta m e n t 30-Day N ew Believers S t ud ies p r ov id e an eas y way int o th e B i b l e a n d i n to Gods promises and work s He Did This Jus t for You ver s es foc us on God s p r omis es a n d wo rk s Spi ri tual G row th Verses s p ot lig ht 3 0 next s t ep s C hr is t ian s c a n ta ke tow a rd spi ri t ual maturity T h e Where to Tur n When ind ex p r ov id es s c r ip t ur al answers to l i f e q u e sti o n s, si tu a t ions, and needs

IsBN: 97 8 1 4 1 8 5 4 9 5 6 5 BIsaC: BIBL Es / N EW kIN G Ja M Es vEr s IoN / NEW TEs Ta M E N T & P o rT I o N s f orMaT : PaPEr BaC k PrICE: $ 2 .9 9 T rIM: 4 1 /4 x 6 3 /4 PaGEs: 3 5 2

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o u TL Iv E You r L If E
T hE sE ar E d IffIC uLT daY s IN our Wor L ds hIs Tor Y. 1. 75 bi llion people are d es p er at ely p oor, nat ur al d is as t er s a re go u g i n g e n ti re n a ti o n s, a n d e c on o mic uncer tainty stil l r eig ns ac r os s t he g lob e. B ut you a n d I h ave b e e n g i ve n a n o p p o r tu n i ty t o ma ke a big difference. What if we d id ? What if we r oc ked th e wo r l d w i th h o p e ? I n f i l tra te d a l l c o r n e rs w ith G ods love a nd life? We ar e c r eat ed by a gr eat G o d to d o gre a t wo rk s. h e i nv i te s u s t o o u t l i ve our lives , not jus t in heaven, b ut her e on ear t h. L e ts l i ve o u r l i ve s i n su c h a w ay th a t t h e wo r ld w ill be glad we d id . f E aT u rEs aN d BEN EfITs : Most of Max s books enc our age r ead er s t o get on t heir k ne e s a n d p ray ; t h i s one as ks them to roll up t heir s leeves and ac t To c e l ebrate his 2 5 th Anniver s ar y of p ub lis hing , M ax has c o m m i tte d to ra i si n g spon sors hips for 2 5 ,0 00 c hild r en t hr oug h Wor ld v is ion Max walks readers throu g h t he fir s t ac t s of t he ap os t les , in sp i ri n g i n d i v i d u a l s t o f i n d their call and pu r p os e in s er v ic e t o ot her s A n Outlive Your Life dvd- B as ed s m all Gr oup k it is als o ava i l a b l e to h e l p i n d i v i d u a l s a n d smal l groups w alk throu g h m ak ing a d iffer enc e in t heir ow n c o m m u n i ti e s a n d a ro u n d th e wo r l d IsBN: 97 8 0 8 4 9 9 2 0 6 9 1 BIsaC: rELIG Io N / C hr IsTIa N L If E / GENEr a L f orMaT : har d C ovEr PrICE: $ 2 4 .9 9 T rIM: 6 3 /1 6 x 9 5 /1 6 PaGEs: 2 4 0

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L Iv E L ov Ed
usING ThE s aME Po PuL a r f or M aT a s Gr aC E f or ThE M oME N T, LI v E Lov E d B rI N G s f rEsh , N EW d EvoTIo N aLs Ba s Ed oN ThE Wr ITINGs of M a x Lu Ca d o. T h a t th e m a ke r o f t h e st a r s would rather die for you t han live wit hout you? do yo u l i ve th a t w ay ? u si n g th e same popular for mat as G r ace f or t he M om e nt , Live Love d b ri n g s f re sh , n ew d evo ti o n a l s f r o m o n e of americas favor it e aut hor s . Inc lud ed is a b r oad ra n ge o f to p i c s su c h a s f a c i n g your fears, accepting his gr ac e, and t r uly k nowing Go d s o m n i p re se n t l ove . E a c h devot i o nal is accompanied by an end ing p r ayer t o nur t ur e a stro n ge r p raye r l i f e f o r n ew be l i eve rs, as well as long - s t and ing C hr is t follower s . Thes e devo ti o n s by b e stse l l i n g a u th o r, Ma x Lu cado, w ill quiet your mind and p r ep ar e your hear t t o e x p e ri e n c e G o d s p re se n c e ever y day. d iscover G ods s ur p r is ing b les s ing s when you live a s h e d e si g n e d yo u to l i ve . he wa n ts you to Live Loved . f E aT u rEs aN d BEN EfITs : Li vi n g life in G ods pres enc e in a d elib er at e, c onnec t ed way i s a n eve r- p o p u l a r subj e ct for both new an d lifelong b eliever s Maxs mos t popular devot ional, Gr ace f or t he M om e nt , has so l d ove r 3. 2 m i l l i o n c o p i e s Maxs firs t new devotional c ont ent s inc e Gr ace f or t he M om e n t IsBN: 97 8 1 4 0 4 1 9 0 0 6 1 BIsaC: rELIG Io N / C hr IsTIa N L If E / INs P Ir aTIoNa L f orMaT : har d C ovEr PrICE: $ 1 4 .9 9 T rIM: 4 1 /2 x 6 1 /2 PaGEs: 3 1 2

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Yo u c ha nGEd M Y L If E
If soMEo N E has C haN G E d Your L If E f or ThE Good, now i s th e ti m e to c e l e b ra te by l e tti n g th e m k n ow how much they matt er. of te nt i mes tr ue heroes of fait h d ont s t and out in t he wor ld, b u t th ey h ave m a d e a l a sti n g d i f f e re n c e i n someones lifetheyre a her o t o s omeone. This g ift b ook c e l e b ra te s th e i r sto r y by f i rst p rov i d i n g a de di c ation beginning w it h You c hanged my life by _ _ _ t o b e w ri tte n i n d e ta i l by th e g i ve r to th e r e c i pi ent. It is followed by s t or ies t old by M ax ab out ot her s wh o h ave a n swe re d th e c a l l o f th e i r c o nvi c ti ons and took s tep s of fait h ( b ot h b ig and s m all) r es u l ti n g i n l a sti n g c h a n ge i n th e l i ve s a r o u n d them. Its a mes s age t hat honor s t he p er s on who r ece i ve s th e b o o k , a n d i n sp i re s u s a l l to see th a t real people w ith r em ar k ab le hear t s c an c hange live s. f E aT u rEs aN d BEN EfITs : B oo k opens w ith pers on alized you c hanged m y life by... p a ge s to say th a n k yo u i n a u n i qu e and personal w ay In spi ring stories from peop le who mad e an ext r aor d inar y d i f f e re n c e i n so m e o n e s l i f e H e ar t w ar ming , encourag ing , and p er s onal

IsBN: 97 8 1 4 0 4 1 8 7 8 3 2 BIsaC: rELIG Io N / C hr IsTIa N L If E / INs P Ir aTIoNa L f orMaT : JaC kETEd har dC ovEr PrICE : $ 1 5 .9 9 T rIM: 5 x 7 PaGEs: 1 9 2

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Max Lucad o s chIL dr Ens da ILY dEvoTIona L BIBL E

NoW, Es PEC IaL LY fo r C h IL dr EN, a d evot ional B ib le t hat b r i n g s to ge th e r wo rd s o f e nc o u r agement and the gent le wis d om of M ax L uc ad o wit h th e Wo rd o f G o d . T h e Int e r n a tional C hildrens Bib le was wr it t en on a level t hat k i d s c a n re a d a n d u n d e rsta n d . It i s th e perfect translatio n t o s t ar t k id s on a lifet ime of me a n i n g f u l B i b l e re a d i n g . f e at u r e s 3 6 6 d aily d is cover y devos ; Power P r ayer s ( gr eat p r aye rs o f th e B i b l e ); se t t h e st a ge (6 6 book intro s ) ; P r omis e Point er s ( p r om is es of th e B i b l e ); d i c ti o n a r y ; 50 sugge st ed memor y verses and p r ayer ; and 2 4 t op ic al ar t ic le s o n f o rg i ve n e ss, h e ave n , f a i t h , f amily, grace, and m or e. f E aT u rEs aN d BEN EfITs : A devotional and Bible in one fr om t r us t ed aut hor M ax L uc a d o In t e r n ational C hildrens B ib le full- t ext wr it t en for ages 7 - 12 In c l u des 3 6 6 devotionals t hat will enc our age k id s as t hey l e a r n t o wal k daily w ith the sav ior

IsBN: 97 8 1 4 0 0 3 1 6 8 4 7 BIsaC: BIBL Es / IN TEr N aTIoNa L C hIL dr ENs B IB L E / dEvoT I o N a L f orMaT : fL ExIBLE C L oTh PrICE: $ 2 4 .9 9 T rIM: 5 1 /2 x 8 1 /2 PaGEs: 1 4 4 0

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Mak E Ev ErY daY c ounT

T E E Ns r EaL LY d o WaN T To M a k E a dIf f Er ENC E, b ut s omet im e s th e i r a tti tu d e s ge t i n th e w ay ! To days teens are faced w it h s om e b ig is s ues , and t heir at t itu d e s c a n so m e ti m e s c re a te even more str uggles for their own lives and t hos e ar ound t he m . B u t b e st- se l l i n g a u th o r Ma x Lu cado w ants to teac h t eens t hat life is a g ift and t hat gra ti tu d e i s c ri ti c a l . W i th a l i t t l e pers pective, teens w ill s ee t hat God c an help t hem ove rc o m e th e i r u n gra te f u l d ay s, t h e i r stres s ed-out days , and even t heir c at as t r op hic d ay s . Eve n th e d i f f i c u l t d ay s c a n b e f a c e d with a cheerful spir it . M ake Eve r y Day Count s hows r e a d e rs h ow to d e a l w i th e a c h day no matter what it throws at t hem. r eal- life t een s t or ies , b i b l i c a l a c c o u n ts, a n d i n spi ri n g d aylifters enco ur age t eens t o make eac h d ay c ou n t f o r G o d . f E aT u rEs aN d BEN EfITs : H e l ps impres s ionable te ens lear n t hat t heir level of gr at it u d e re f l e c ts i n th e i r a tti tu d e Tea c h es how to overcome s et b ac k s and m ake t he mos t of e a c h d ay w i th G o d s h e l p In a c hallenging time in life, t eens lear n p er s p ec t ive and th a n k f u l n e ss New study guide include s t houg ht - p r ovok ing q ues t ions and c re a te s a m e a n i n g f u l pe rsonal or teen class H e l ps teens overcome the it s all ab out m e s y nd r om e IsBN: 97 8 1 4 0 0 3 1 8 2 2 3 BIsaC: JuvEN ILE N o N fIC T IoN / r EL IGIoN / C hr Is TIa N L If E f orMaT : Tr ad E PaPEr PrICE: $ 1 4 .9 9 T rIM: 5 1 /2 x 8 3 /8 PaGEs: 1 6 0

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Th Is Is L ov E
JoIN Max LuC ad o as he t akes you on a jour ney int o t he life o f th e o n e wh o gave h i m se l f t o wi n your hear t. Je su s was both divine and hum an, c om m on yet ext r aor d inar y : a o n e - o f - a - k i n d G o d - m a n who be friended sinners and out wit t ed d eat h. B ut t he t r uly a m a z i n g th i n g a b o u t h i m i s h i s l ove . hi s love never falters , never wit hhold s . his love never g i ve s u p , n eve r sto p s sh o r t. hi s l ove goes the distance. W i th stunning photographs and r ic h, c las s ic d es ig n, T his I s L o v e w i l l ste e r yo u o n a l i f e c h a n gi n g voyage through t he p oig nant s t or y of t he d eat h, r e su r re c ti o n , a n d u n su rp a sse d l e gac y of C hrist. f E aT u rEs aN d BEN EfITs : Exper i ence the majes ty and p ower of C hr is t s d eat h and r e su r re c ti o n i n a stu n n i ng visual s etting B re at htaking images acc om p any M axs s ig nat ur e s t or y t ellin g sty l e Per f e ct gift for Easter, b ap t is ms , or anyone who need s t o k n ow G o d s l ove IsBN: 97 8 1 4 0 0 3 2 0 0 6 6 BIsaC: rELIG Io N / IN s PIraTIoNa L / GIf Ts f orMaT : har d C ovEr PrICE: $ 1 2 .9 9 T rIM: 5 1 /4 x 7 PaGEs: 1 1 2

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Marketing
Marketing at the retail and consumer level for each seasons featured titles is essential for success. The following will be executed each season:
Catalog advertisements MaxLucado.com online promotion Daily UpWords radio segments will feature themes and content from featured titles HTML email blasts, highlighting each seasons featured products 30 short excerpts for featured titles used for twittering by Thomas Nelson and the Lucado Team and available for use by retailers Excerpts from each book uploaded to document sharing sites and provided for use on retailer websites Excerpts from each seasons list uploaded into one digital sampler for email and website distribution Online advertisements will be placed and outlets chosen will be based on the seasons theme and title selection Each seasons books will be provided to radio stataions in the top 20 markets for on-air giveaways A book club on select titles will be set up exclusively for MaxLucado.com and the Max Lucado online community members and will include extended excerpts, video from Max, a four-week online book study, special purchase offers, and a Tell a Friend e-card allowing fans to pass along information/coupons on featured titles Video and text-based Q&A interviews from Max on the featured titles will be provided to national media

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Lucado Readers Guide:

The guide will be available in three formats:

a To o L f o r Ch o o sI N G T h E B E sT Bo o k s f o r You

We understand that because of the breadth of the Lucado line of products, it can be difficult for you and your staff to know the ins and outs of all the titles and confidently recommend specific resources to consumers. Thats why weve developed the Lucado Readers Guide, a tool designed for retail staff and consumers. The guide categorizes the key Lucado books by topics and felt needs and provides a short description for each book.

Tri-fold brochure for retail buyers, sales associates, and consumer distribution Electronic version available at the online Lucado community and on MaxLucado.com Back matter pages in upcoming Lucado trade books

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Lucado Readers Guide:

The Lucado Readers Guide includes: * The discoveries to be found in each Lucado book * Recommended readings for specific topics * Gift guides organized by recipient and season

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Never Out List Introduction

The Lucado Never out List provides recommended titles to be carried in the in-line sections of your retail outlet. These top-performing products across all book genres are based on current trends and historically strong sales performance. These titles may or may not be included in each seasons Lucado Essentials promotional plan. The Never out List is updated every selling season so that best-selling titles are always part of the plan.

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Never Out List:

Trade Books
Max oN LIfE 9780849948121 ouTLIvE Your LIfE - 9780849920691 fEarLEss - 9780849921391 3:16 - 9780849921018 God CaME NEar dELuxE EdITIoN 9780849948183 faCING Your GIaNTs - 9780849921025 ITs NoT aBouT ME 9780849947094 hE ChosE ThE NaILs 9780849947124 No WoNdEr ThEY CaLL hIM ThE savIor 9780849947117 CurE for ThE CoMMoN LIfE 9780849947087

Gift
LIvE LovEd - 9781404190061 GraCE for ThE MoMENT MorNING aNd EvENING - 9781404113749 GraCE for ThE MoMENT, voLuME oNE - 9780849956249 GraCE for ThE MoMENT, voLuME TWo - 9781404100978 You ChaNGEd MY LIfE - 9781404187832 MoCha WITh Max - 9781404100954 GOD THINKS YOurE WONDErfuL! - 9780849956508 safE IN ThE shEPhErds arMs - 9781404187719

Bible
ThE LuCado LIfE LEssoNs sTudY BIBLE, NkJv - 9781418543969 GraCE for ThE MoMENT BIBLE - 9781418543068 23

Never Out List: (cont.)

Bible study
Max oN LIfE dvd-BasEd sMaLL GrouP kIT - 9781418547530 ouTLIvE Your LIfE dvd-BasEd sMaLL GrouP kIT - 9781418543945 fEarLEss dvd-BasEd sMaLL GrouP kIT - 9781418541828 LIfE LEssoNs: JaMEs - 9781418509569 LIfE LEssoNs: ThE GosPEL of JohN - 9781418509446 LIfE LEssoNs: roMaNs - 9781418509460 LIfE LEssoNs: aCTs - 9781418509453 LIfE LEssoNs: EPhEsIaNs - 9781418509538

childrens
JusT IN CasE You EvEr WoNdEr 9781400385317 ThE CrIPPLEd LaMB 9781400318070 ThE oak INsIdE ThE aCorN 9781400317332 a Max LuCado ChILdrENs TrEasurY - 9781400310487 You WErE MadE To MakE a dIffErENCE - 9781400316007 ITs NoT aBouT ME TEEN EdITIoN - 9781591452904 hErMIE, a CoMMoN CaTErPILLar - 9781400317479 ThaNk You, God, for BLEssING ME - 9781400318032 ThaNk You, God, for LovING ME - 9781400318049 hErMIE: I aM sPECIaL BECausE dvd - 9781400318322 hErMIE: I WoNT BE afraId dvd - 9781400318339 hErMIE: a fruITCakE ChrIsTMas dvd - 9781400318315

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The Lucado Preferred Retailer

Thomas Nelson is pleased to offer the Lucado Preferred retailer Program, a program designed to reward our retail partners for their dedication to the Lucado product line and the Lucado Impact Plan. To participate in the program, a retailer must execute the Lucado Impact Plan by:
Stocking the Never Out List titles on an ongoing basis Carrying the Lucado Essentials end cap or developing a merchandising program that features the selected titles Becoming knowledgeable about the Lucado products for each season Educating their sales staff with the supplied tools

Participating in the above program earns the retailer the added benefit of becoming a Lucado Preferred retailer. This includes:
A 30-minute scheduled group conference phone call with Max three times a year Incentivized terms on all featured titles Featured positioning on the Lucado community website Dedicated sales associate training materials Lucado Preferred Retailer logo via window cling, in-store merch, and web tools for retailer websites Online and social media marketing initiative targeted to Lucado Preferred Retailers Exclusive autographed copies of books for sales promotion for top-performing preferred retailers Additional advance reader copies for sales staff

In order to become a Lucado Preferred retailer, outlets must confirm an ongoing commitment to the Lucado Impact Plan. should a retailer not follow through on the above commitments, it will be removed from the program. any removed retailer can rejoin the program by re-confirming its commitment.

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The Lucado Preferred Retailer

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