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Datalicious SuperTag <


Streamlining tag management and integra-ng marke-ng pla0orms

FREE tag management with op:onal support

June 2013

Datalicious Pty Ltd

The Internet runs on tags

June 2013

Datalicious Pty Ltd

Digital marke:ng = tags

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Datalicious Pty Ltd

> Data driven marke:ng = tags


Using data to widen the conversion funnel

Media ABribu:on & Modeling


Op:mise channel mix, predict sales

Targe:ng & Merchandising


Increase relevance, reduce churn

Tes:ng & Op:misa:on


Remove barriers, drive sales

Boos:ng ROMI
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> Challenge: Tag management


Inecient tag management impacts
Idea genera:on and strategy development Campaign execu:on and op:misa:on
Technology limita-ons dampen crea-ve thinking and idea genera-on rather than s-mula-ng them Ineec-ve tag deployment reduces speed to market for campaigns and limits ability to implement changes Pla0orm silos limit cross-channel integra-on, thus reduced targe-ng, ad relevance and response rates Report inaccuracies and discrepancies damage client trust and limit nego-a-on power with channel owners
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Content relevance and user experience

Report accuracy and media nego:a:ons

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> Solu:on: Datalicious SuperTag


Conversion Tracking Any JavaScript Conversion De-duping

Web Analy:cs

SuperTag

Media ABribu:on

Live Chat A/B Tes:ng Heat Maps

Behavioral Targe:ng

Easily implement and update any tag on any websites without or limited IT involvement De-duplicate conversions for CPA deals and align repor-ng gures across pla0orms Collect accurate mul--channel media aTribu-on data to provide advanced insights Enable advanced features such as targe-ng, tes-ng and chat to op-mise user experience
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June 2013

Datalicious Pty Ltd

> Overcoming team barriers

Marke:ng

SuperTag

Technology

Easy to use online user interface enabling marketers to manage tags without intensive technology support
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> Cross-plaRorm integra:on


DSPs Ad Servers Targe:ng Tes:ng Live Chat Phone #s CRM DM/eDM Web Analy:cs Heat Maps Paid Search Aliates

SuperTag

Centralised uniform business rules to trigger conversions and segment visitors across mul-ple marke-ng pla0orms
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> Poten:al SuperTag use cases


Implement tags without JavaScript skills or IT support Enable central pla0orm for tag management and audi-ng Improve page load speed across all websites and devices Simplify web analy-cs implementa-on & maintenance De-duplicate conversions and re-nego-ate CPA deals Track purchase path for advanced media aTribu-on Enable A/B tests and heat maps to improve conversions Turn any content element into a dynamic targe-ng area Enable re-targe-ng to increase ad response rates Trigger proac-ve live chats to improve user experience Target phone numbers to boost call center eec-veness ID customers and push key events into any CRM pla0orm Collect raw clickstream data for advanced analy-cs
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June 2013

> SuperTag code architecture


Injec-ng JavaScript tags into the page based on business rules using the SuperTag top and boTom containers. The SuperTag top and boTom containers are JavaScript func-ons called in the page code just aber the opening <body> tag and just before the closing </body> tag on all page across all domains. T

SuperTag.js

Works on Websites, Flash mobile apps, videos, etc

superT.t()

superT.b()

One tag for all sites & pla0orms Hosted internally or externally Easy tag implementa-on/updates Tag/business rule tes-ng on live site Facilitates A/B & MV test execu-on Implementa-on of heat-maps Re-targe-ng across channels & tools Live chat & phone number targe-ng Collect raw page & impression data
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June 2013

Datalicious Pty Ltd

Copy & paste same code on all pages to implement


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SuperTag works on websites, mobile apps & videos


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SuperTag works on websites, mobile apps & videos


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Drag & drop tags through easy to use interface


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Add new tags from constantly growing tag library


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Add custom JavaScript for tags missing from library


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Build complex business rules to suit all scenarios


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Create new page variables from any page element


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Create new page variables from any page element

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Datalicious Pty Ltd

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Create premium experiences for high value clients

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Datalicious Pty Ltd

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Turn any page element into dynamic content areas

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Datalicious Pty Ltd

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Dene visitor anity segments for re-targe:ng


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Customise what data to send to your data server


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Analyse raw clickstream data in Splunk in real-:me


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> SuperTag integra:on


SuperTag app genera:ng JS app.supert.ag
Lookup tables JavaScript

Full SuperTag.js hosted by client or on c.supert.ag

JavaScript

Client pages referencing SuperTag.js

Tags

Browser execu:ng SuperTag.js


Requests

Dedicated client Splunk server(s)

Logs

SuperTag DataCollector(s) d.supert.ag

Databases, les, etc

Requests

Addi:onal data (i.e. CRM, IP, social, etc)

Splunk regex builder and data extracts

Splunk saved searches and dashboards

Ads & emails loading sta:c 1x1 pixel

June 2013

Datalicious Pty Ltd

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> SuperTag ExactTarget integra:on


SuperTag app genera:ng JS app.supert.ag
JavaScript

Full SuperTag.js hosted by client or on c.supert.ag

Tags

Client pages referencing SuperTag.js


Requests

Addi:onal data (i.e. CRM, POS, social, etc)

Databases, les, etc

Dedicated ExactTarget DataExtension


Data

Data

SuperTag integra:on via DataCollector

Clicks, data

ExactTarget business rules and condi:ons

List

Targeted ExactTarget campaign list

Emails

Relevant ExactTarget email campaign

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Datalicious Pty Ltd

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Test tags on your live site even before deployment

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Datalicious Pty Ltd

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> SuperTag code architecture


SuperTag.js Client pages referencing SuperTag.js
Client pages execu-ng JavaScript tags JavaScript injec-ng tags into client pages based on business rules

SuperTag- Live-Tes:ng.js

Client-Custom- Code.js

SuperTag applica-on combining tags and business rules into JavaScript

3rd party web analy:cs & ad serving plaRorms

SuperTag- Code-V1.js

SuperTag app genera:ng JS app.supert.ag

3rd party web analy:cs & ad serving tags

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Datalicious Pty Ltd

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Dene access and deployment rights for all users


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Review changes from all users in the audit view


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> Faster page load with SuperTag


By implemen:ng the SuperTag code architecture your pages are guaranteed to load faster anywhere between 10-30% as the below tests show. This is achieved by streamlining the way JavaScript assets are loaded and executed on your pages as well as our smart mul--CDN JavaScript hos-ng pla0orm which not only guarantees a 100% up-me but also ensures that all JavaScript code is always loaded from the CDN provider with the best performance for that par:cular user (i.e. usually the server that is closest geographically).

June 2013

Datalicious Pty Ltd

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> SuperTag deployment op:ons


Manual JavaScript management Email/FTP JavaScript publishing SuperTag.js hos:ng on client server Client pages referencing SuperTag.js

Dedicated client Github JavaScript archive

CDN = Content delivery network

SuperTag.js hos:ng on client CDN

Client pages referencing SuperTag.js

Reverse proxy

SuperTag app genera:ng JS app.supert.ag

Real-:me JavaScript publishing

SuperTag.js Edgecast CDN c.supert.ag

Client pages referencing SuperTag.js

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Datalicious Pty Ltd

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> Enterprise grade reliability


99% up:me guarantee for the SuperTag applica:on (i.e. the user interface on app.supert.ag genera-ng the JavaScript code) via redundant AWS EC2/RDS set- up and 100% up:me guarantee for the SuperTag JavaScript (i.e. the code on c.supert.ag that is executed on every page) via mul-ple redundant CDNs including Akamai and Edgecast.

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Datalicious Pty Ltd

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Clients get perpetual usage rights for all generated JavaScript including dedicated Github code archive.

Re-engineer code changes in your GitHub archive


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> Unique selling points (USPs)


Superior pla0orm architecture for more exibility
Turn any page element into variables for data collec-on or business rules for tag execu-on Cross-pla0orm integra-on and data exchange Splunk integra-on for advanced data mining

Superior tes-ng, deployment and audit features No lock-in, stop using the SuperTag at any -me
Tes-ng of tags & business rules on the live website Complete audit trail of all tag changes and tests External and internal JavaScript hos-ng available Perpetual JavaScript usage rights & Github archive
Datalicious Pty Ltd

Free pla0orm, pay for support and add-ons only


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> Blue chip SuperTag clients

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Datalicious Pty Ltd

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> Great customer feedback


"Managing third party tags has never been easier [...] simplicity of se1ng business rules [...] reduc8on in CPA [...]. Jason Lima, Online Marke-ng, IMB "[...] SuperTag tool is so easy to use [...]. Live tes@ng is par@cularly useful [...] highly recommended [...]." Helene Cameron-Heslop, Analyst, Appliances Online "SuperTag speeds up tag implementa@on and gives us increased exibility [...] manage media and website analy8cs [...]. Alex Crompton, Head of Digital, Aussie
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cbartens@datalicious.com blog.datalicious.com twiBer.com/datalicious


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Contact us

Learn more Follow us

Smart tag management

June 2013

Datalicious Pty Ltd

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