A Research Project Report ON

Customer preferences with regarding different handsets (NOKIA, MOTOROLA, SONY ERICSSON) Submitted in the partial fulfillment for the degree of

Master of Business Administration

Session (2009-2011)

Under The Guidance Of: Mrs Pooja Bindlish Department Of Managment SIMT

Submitted By SANDEEP KUMAR MBA 4rth Sem. Roll No: 109005 Exam Roll No..

Sarswati

Institute of Management &Technology Kaithal Kurukshetra University, Kuruksetra

092543-29100

SARASWATI INSTITUTE OF MANAGEMENT & TECHNOLOGY

Teek, Distt. Kaithal-136027 (Haryana)

0172-5002920 Fax : 0172-4616994 Mobile : 98767-38000

Run by : Shiv Bhola Hi-Tech Education Society # 99, SECTOR 7, PANCHKULA (HARYANA) Present Correspondence Address : Plot No. 994, Ind. Area, Phase-II, Chandigarh-160002, E-mail : sbht.educationsociety@yahoo.com

Ref. No. _______________

Dated _______________

To whomsoever it may concern

This is to certify that the Research Project of MBA entitled, Customer preferences with regarding defferent handsets, done by Mr. Sandeep Kumer, Roll No. 109005 is a bonafied work carried out by him under my guidance. The matter embodied in this project work has not been submitted in our college earlier for award of any degree or diploma to the best of my knowledge and belief.

Mrs. Pooja Bindlish Lecturer

DECLARATION

I Sandeep Kumar Roll No. 109005, here by declare that this project report entitle Customer preferences with regarding different handsets has not been presented as a par of any other academic except to get my MBA from Sarswati Institute of Management &Technology, Kaithal

(SANDEEP KUMAR)

ACKNOWLEDGEMENTS
In this present world of competition there is a race of existence in which those who are having will to come forward will succeed. Project is a bridge between practical and theoretical working, with this will I have joined the project. I really wish to express my gratitude towards all those people who have helped me. My project guide Mrs. POOJA BINDLISH (lecturer) who provided me her expert advise, inspiration & moral support in spite of her busy schedule & assignments, has mainly provided my understanding of this project. I am very grateful to her kindhearted approach & encouragement, which helped me immensely in completion of this project report. I take this opportunity to express my gratitude to Dr. K.K AGGARWAL (Director), for his invaluable help & guidance throughout the course. Last, but not the least, I say only this much that all are not to be mentioned but none is forgotten and I will like to extend my special thanks and gratitude to all my classmates who always encourage me in pursuit of excellence.

(SANDEEP KUMAR)

PREFACE

This project has been prepared, as a part of our MBA Program. This will also serve as basis knowledge of Customer preferences with regarding different handsets. The Project Report is accompanied with number of Formats, charts & flow diagram, which will be helpful in understanding the subject matter. We are thankful to Mrs. Pooja Bindlish ; Lastly we are grateful to all the seen and unseen hands that have been kind enough to help me in preparing the above project report from the beginning to end.

( SANDEEP KUMAR )

CONTENTS
Ch.No.
1. 2. 3. 4. 5.

Particulars
Introduction Companys profile Review of Literature Objectives of Study Research Methodology
5.1 5.2 5.3 5.4 5.5 5.6 5.7 Nature of Study Research Design Sample Size Sampling Design Scaling Technique Data Collection Significance of the Study

Page No.
01 07 34 37 39
40 40 41 41 42 43 43

6. 7. 8. 9. 10. 11. 12.

Data Analysis and Interpretation Findings & Suggestions Limitation of the Study Conclusion Annexure Bibliography Questionnaire

44 61 64 66 68 70 72

INTRODUCTION
In this era of cutthroat competition, no company can survive in the market place without knowing its products strengths and weaknesses. It has to fortify (Strengthen) itself against threats from the environment and exploit its strengths for increasing profits. In order to do so, the company has to conduct regular surveys to know the customers opinions, needs, and preferences. This helps the company to manufacture the product according to customers expectations. It has now become more important for the customer confidence and higher positioning of buyer perception. Thus, Surveys becomes genuine key to success. The Mobile handsets segment is Dominated by 3 major players viz. NOKIA , MOTOROLA, SONY ERICSSON. Besides these, there are players like SAMSUNG , LG, HAIER etc. The expanding Indian market, the growing size of the middle class and the rise in aspirations of the youth along with opening up of the Indian economy have collectively influenced the steady growth of the mobile handsets in India. In the last 5 to 6 years, the craze for mobile handsets over the telephones has picked up and one can find today even girls crazy for a mobile not only in the Metros but in small towns and cities also.

In last decade Indian mobile phone industry has witnessed a dramatic growth. Cheap mobile handsets, affordable airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go mobile. As per latest statistics India has around 140 million mobile subscribers.

CUSTOMER SATISFACTION
DEFINITION :A qualitative measure of performance as defined by customers, which meet their basic requirements and standards. 1) A customer is not an outsider to our business. He is definite apart of it. A customer is not an interruption of our work. He is the purpose of it. 2) A customer is doing us a favour by letting us serve him. We are not doing any favour. 3) A customer is not a cold statistic; he is a flesh & blood human being with feelings and emotions like our own. 4) A customer is not someone to argue or match wits with. He deserves courteous and attentive treatment. 5) A customer is not dependent on us. We are dependent on him.

Customer Satisfaction= [customer experience-customer expectation] (Rust and Oliver, 2000) Customer Satisfaction>0 Customer Satisfaction<0 It enhance the customers LMV Customer attrition are more frequent result in fall in LMV

LMV: Every customer is an assets and has a economic life time market value (LMV).a customer life time value can be determined by using the following formulaeLMV= [average customer transaction amount*number of transactions he or she will conduct with the organization over time] It is combination of high value spending efforts and resources to acquire, upgrade and retain that customers. It is the high loyalty that will entails marketer to enjoy a long term relationship.

Customer Loyalty
Marketers and customer relationship based on the fact that delivering customer satisfaction to ensure customer loyalty. A problem is often raised that proportion of customer will still defect to competitors even if they are satisfied with the brand. Hence, customer satisfaction does not ensure customer loyalty. A customer loyalty is based on two important principles:

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1) Loyalty may not buy through discounts or cheap bribes. It is the demonstrating competitive pricing can have a crucial role on winning and retaining customers. 2) Customers are not homogenous in character. Customer loyalty is purely a behavioral phenomenon.

CONSUMER PREFERENCES
In microeconomics, preferences of consumers and other entities are modelled with preference relations. Completeness is more philosophically questionable. In most applications, S is an infinite set and the consumer is not conscious of all preferences. For example, one does not have to make up one's mind about whether one prefers to go on holiday by plane or by train if one does not have enough money to go on holiday anyway (although it can be nice to dream about what one would do if one would win the lottery). However, preference can be interpreted as a hypothetical choice that could be made rather than a conscious state of mind. In this case, completeness amounts to an assumption that the consumer can always make up their mind whether they are indifferent or prefer one option when presented with any pair of options. The underlying foundation of demand, therefore, is a model of how consumers behave. The individual consumer has a set of preferences and values whose determinations are outside the realm of economics. They are no doubt dependent upon culture, education, and individual tastes, among a plethora of other factors. The measure of these values in this model for a particular good is in terms of the real opportunity cost to the consumer who purchases and consumes the good. We develop a model in which we map or graphically derive consumer preferences. These are measured in terms of the level of satisfaction the consumer obtains from consuming various combinations or bundles of goods. The consumers objective is to 11

choose the bundle of goods that provides the greatest level of satisfaction as they the consumer define it. But consumers are very much constrained in their choices. These constraints are defined by the consumers income, and the prices the consumer pays for the goods. We will formally present the model of consumer choice. As we go along, we will establish a vocabulary in order to explain the model. Development of the model will be in three stages. After a formal statement of the consumers objectives, we will map the consumers preferences. Secondly, we present the consumers budget constraint; and lastly, combine the two in order to examine the consumers choices of goods. Before a new product can be made, or an existing one varied, someone must have the idea of doing so. Since market research as a business activity is conducted and paid for by firms, the investigation of consumer wants and preferences is fairly well defined by the spheres of interest that exist within the firm. There is little point in asking the public the open-end questions, "What do you need, or want? What shall we make?" The consensus appears to be that consumers themselves scarcely ever originate new product ideas, that development of a specific product represents the functioning of creativity in business, and that such creativity may be found among technical research, production engineering, market research, or sales staff, all of whom have been responsible for one idea or another. Considering the magnitude of choice that confronts the American public, it is easy to understand why this is true. Any household consumer is likely to deal in a far greater variety of products and purchases than any firm, and any consumer's suggestions for new items cover a broader field than that of any business interest. The firm is oriented to production and marketing; the consumer, to his own needs and to an unlimited range of alternatives. The consumer may say, for example, in answer to the open-end question, "What do you want?" "We'd like something to make shoe polishing less of a messy job." For the manufacturer of shoe polish, however, this does not offer clear instructions on how to adapt his paste, liquid, or spray toward even greater convenience. Nor does it produce

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for the manufacturer of shoes a formula for a plastic shoe that can be so cheaply made; it will be discarded when soiled. One acceptable alternative, for consumers, might conceivably be for drug companies to develop a toughening agent for feet so that shoes are no longer needed for protection, and then for the world of fashion to insist that bare feet are the epitome of style. Thus, consumers' suggestions rarely furnish new product ideas, either because consumers are inarticulate about their own needs, or because they lack the technical competence to specify feasible alternatives.

ABOUT
NOKIA MOTOROLA SONY ERICSSON
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NOKIA-BIG PLAYER IN THE MOBILE HANDSETS SEGMENT

The Nokia House, Nokia's headquarters located by the Gulf of Finland in Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the working place of more than 1,000 Nokia employees. Type Founded Headquarters Key people Industry Products Revenue Operating income Net income Employees Subsidiaries Slogan Website Public Oyj (OMX: NOK1V, NYSE: NOK, FWB:NOA3) Nokia, Finland (1865) Espoo, Finland Fredrik Idestam, Founder in 1865 Kari Kairamo, CEO in the 1980s Olli-Pekka Kallasvuo, President & CEO Jorma Ollila, Chairman Telecommunications Mobile phones Smartphones Multimedia computers Networks Software and services 51.058 bn (2007)[1] 7.985 bn (2007) 7.205 bn (2007) 112,262 as of December 31, 2007[2] Nokia Siemens Networks Vertu Navteq (pending merger) Connecting People http://www.nokia.com/

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Nokia Corporation :( OMX: NOK1V, NYSE: NOK, FWB:NOA3) is a Finnish multinational communications corporation, focused on wired and wireless telecommunications, with 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.058 billion euros as of 2007. It is the world's largest manufacturer of mobile telephones: its global device market share was about 40% in Q4 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipments, solutions and services. Nokia's corporate headquarters are located in Espoo, a city neighbouring Finland's capital Helsinki. It has sites for research and development, manufacturing and sales in many continents throughout the world. Nokia employed 21,453 people in R&D in 2006. Nokia Research Center, founded in 1986, is Nokia's industrial research unit of about 800 researchers, engineers and scientists. It has sites in seven countries: Finland, Denmark, Germany, China, Japan, United Kingdom and United States. Production facilities are located at Espoo, Oulu and Salo, Finland; Manaus, Brazil; Beijing, Dongguan and Suzhou, China; Fleet, England; Bochum (closing planned for mid-2008),Germany; Komrom, Hungary; Chennai, India; Reynosa, Mexico; ClujNapoca, Romania and Masan, South Korea. Nokia's Design Department remains in Salo, Finland. Nokia plays a very large role in the economy of Finland: it is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007; a unique situation for an industrialized country. It is an important employer in Finland and several small companies have grown into large ones as Nokia's subcontractors. Nokia increased Finland's GDP by more than 1.5% in 1999 alone. In 2004 Nokia's share of the Finland's GDP was 3.5% and accounted for almost a quarter of Finland's exports in 2003. In 2006, Nokia generated revenue that for the first time exceeded the state budget of Finland.

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Finns have ranked Nokia many times as the best Finnish brand and employer. Nokia is listed as the 5th most valuable global brand in BusinessWeek's Best Global Brands list of 2007 (1st non-US company), the 20th most admirable company worldwide in Fortune's World's Most Admired Companies list of 2007 (1st in network communications, 4th non-US company), and is the world's 119th largest company in Fortune Global 500 list of 2007, up from 131 of the previous year.

Vision & Strategy

Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology technology that is intuitive, a joy to use, and beautiful. We are living in an era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest. Nokia's strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

STRUCTURE

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In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the end of the decade...

1992: Nokias first GSM handset Nokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune. 1994: Worlds first satellite call The worlds first satellite call is made, using a Nokia GSM handset.

1997: Snake a classic mobile game The Nokia 6110 is the first phone to feature Nokias Snake game.

1998: Nokia leads the world Nokia becomes the world leader in mobile phones.

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1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110.

Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

2005: The billionth Nokia phone is sold Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion.

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Nokia N73M handset

About The product General features

EGSM 900/1800/1900, WCDMA 2100 Battery type 1100 mAh Li-Pol (BP-6M) Full recharge takes 2 hours High-contrast graphical display, 262000 colours (TFT), the resolution of 240x320 pixels, size 2,4"

Run by Symbian OS version 9.1 (interface S60 3 edition) Weight: 116 gramms Dimensions: 110x49x19 mm

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Memory

Memory slot miniSD You can assign a photo to a number For each name you can store Name and Surname (two lines), Company name, Position, Phone number, Mobile, Fax and E-mail address totally 8 fields. Add any number of fields.

No limit on the number of user groups, a capability to assign a name to several groups at the same time

SIM entries are stored separately, so that you can't view them at the same time with the phone's memory

Camera

Integrated 3.2-MP camera (CMOS) The maximum resolution of 2048x1536 pixels Integrated flash usable in the distance of up to 1.5 m Digital zoom x20 Autofocus Records video with sound (15fps, 352x288 pixels) Frontal VGA-camera for video calls

Multimedia

Stereo FM-radio, Visual Radio 3GPP Video Streaming RealOne Player: playback of RealMedia and 3GPP-compatible files The player supports the following formats: M4A, MPEG-4, MP3, AAC, eAAC, eAAC+, WMA, AMR-NB, AMR-WB, 64 polyphonic MIDI, WMA 20

Musical profile - the smartphone as an mp3 player Themes

Connectivity

WAP 2.0 Bluetooth v.2.0 GPRS class 10 EGPRS (Class B, Multislot class 11) E-mail protocols: SMTP, POP3, IMAP4 - attachments MMS Synchronization with PC via Bluetooth or cable USB 2.0 via Pop-Port VideoCall

Organizer and extras

User profiles (5), temporary profile Time, date Calculator, currency converter Stopwatch (up to 20 intermediate values), countdown timer Organizer supports various events, you can set a reminder To-do list

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Nokia N80 handset

Nokia N80 Mobile Phone Features

Quadband WCDMA 1900 and GSM 850 / 900 / 1800 / 1900 256K colors, TFT (352 x 416 pixels), 35 x 41 mm Color Display 3.0 Megapixel camera, 2048 x 1536 pixels, built-in flash Video (CIF) capturing Secondary VGA camera, 640 x 480 pixels Media Player - MP3/AAC/MPEG4 player Stereo FM Radio built-in Built-in handsfree speakphone GPRS Class 10, 32 - 48 kbps EDGE Class 10, 236.8 kbps 3G, 384 kbps Wireles LAN 802.11g 22

Bluetooth v2.0 Infrared port USB 2.0 fast access Polyphonic (64 channels), Monophonic, True Tones, MP3 40 MB internal memory 128 MB miniSD card included, expandable to 2 GB, hot swapable Standard Li-Ion 820 mAh (BL-5B) Battery Stand-by: Up to 245 hrs Talk time: Up to 3 hrs

Dimension: 95 x 50 x 26 mm Weight: 134 g

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MOTOROLA
MOTOROLA WORLDWIDE
Were scientists. Were artists. Most of all, we are a global communications leader, powered by, and driving, seamless mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks bringing cutting-edge technologies into your everyday life, with style.

About Motorola
Motorola is a global leader in providing integrated communications solutions and embedded electronic solutions. These include:

Software-enhanced wireless telephone, two-way radio and messaging products and systems, as well as networking and Internet-access products, for consumers, network operators, and commercial, government and industrial customers.

End-to-end systems for the delivery of interactive digital video, voice and high-speed data solutions for broadband operators.

Embedded semiconductor solutions for customers in the networking and computing, transportation, wireless communications and digital consumer/home networking markets.

Embedded electronic systems for automotive, industrial, transportation, navigation, communication and energy systems markets.

Motorola is a U.K based company and now Motorola climbed from no. 5 to no. 2 in 12 months. In dec. 2005 Motorola had 2.5% market share. But after endorsing the Abhishek Bachhan as a Brand Ambassador Motorola climbed from no.5 to no.2 with 15% market share in India.

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OUR EXECUTIVES;
Greg Brown President and Chief Executive Officer Motorola, Inc. Gene Delaney President, Government & Public Safety Enterprise Mobility Solutions business Senior Vice President, Motorola, Inc. Rita Lane Senior Vice President Integrated Supply Chain Motorola, Inc. A. Peter Lawson Executive Vice President, General Counsel and Secretary Motorola, Inc. Greg A. Lee Senior Vice President Human Resources Motorola, Inc. Patricia B. Morrison Executive Vice President, Chief Information Officer Motorola, Inc. Richard N. Nottenburg Executive Vice President, Chief Strategy & Technology Officer, Motorola, Inc. Kathy Paladino President, Enterprise Mobility Enterprise Mobility Solutions business Senior Vice President. Paul J. Liska Chief Financial Officer Executive Vice President, Motorola, Inc. Daniel M. Moloney President, Home & Networks Mobility business Executive Vice President, Motorola, Inc.

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OUR BUSINESS UNITS

Motorola is known around the world as an innovator and leader in wireless and broadband communications. We are committed to helping you get and stay connected simply and seamlessly to the people, information and entertainment you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks with a full complement of support services as well. A Fortune 100 company with global presence and impact, Motorola had sales of US$36.6 billion in 2007. Learn more about our three primary business units in the links below:

Enterprise Mobility Solutions

This group includes the mission-critical communications offered by our government and public safety sectors and our enterprise mobility business. We design, manufacture, sell, install and service analog and digital two-way radio as well as voice and data communications products and systems. We deliver mobile computing, advanced data capture, wireless infrastructure and RFID solutions not only to clients in the public sector, but also to retail, manufacturing, wholesale distribution, healthcare, travel and transportation customers worldwide. Through innovative technology, we help people integrate, optimize and manage their networks to seamlessly stay connected as they move about their daily lives.

Home & Networks Mobility

Operators today are being asked by their subscribers to deliver bandwidth-intensive, experience-based services regardless of the network architecture. Motorola is uniquely positioned to capitalize on this trend, providing integrated, end-to-end systems that seamlessly and reliably enable uninterrupted access to digital entertainment, information and communications services over a variety of wired and wireless solutions. Motorola designs, manufactures, sells and services digital video system solutions and interactive set-top devices; wireline carriers and wireless service providers.

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Mobile Devices
As a pioneer in wireless communications, Motorola has transformed the cell phone into an icon of personal technology an integral part of daily communications, data management and mobile entertainment. Motorola not only designs, manufactures, sells and services wireless handsets, but also licenses its vast portfolio of intellectual property. We offer customers innovative product designs that deliver "must have" experiences, such as mobile music and video enabling seamless connectivity at work or at play.

Motorokr e6 premium mobile handset

General features
2.4 touchscreen Resolution of 240320 pixels MP3-player with special control buttons FM-radio, SD cards connector Bluetooth and 2MP camera Extendable memory upto2GB Video (CIF) capturing Media Player - MP3/AAC/MPEG4 player Stereo FM Radio built-in

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 Built-in handsfree speakphone EDGE Class 10, 236.8 kbps 3G, 384 kbps Wireles LAN 802.11g Bluetooth v2.0 Infrared port USB 2.0 fast access Polyphonic (64 channels), Monophonic, True Tones, MP3 Talk time: Up to 3 hrs

Motorazr v8 mobile handset

General features
Super-slim, iconic RAZR design with clamshell form factor (240 x 320 pixel) screens Integrated 2.0 megapixel camera with 8x zoom Music player with optional stereo micro-USB headset and stero

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 Available in 420MB end user memory or 2GB Integrated Bluetooth wireless technology Messaging via MMS, WV, SMS3 Video (CIF) capturing Media Player - MP3/AAC/MPEG4 player Stereo FM Radio built-in Built-in handsfree speakphone GPRS Class 10, 32 - 48 kbps EDGE Class 10, 236.8 kbps 3G, 384 kbps Bluetooth v2.0 Infrared port USB 2.0 fast access Polyphonic (64 channels), Monophonic, True Tones, MP3 Stand-by: Up to 195 hrs Talk time: Up to 2.5 hrs

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SONY ERICSSON

Type Founded

Joint venture 11. September 2001 Head Office: London, United Kingdom Incorporated: Sweden

Headquarters

Key people Industry

Hideki Komiyama (President) Anders Runevad (EVP) Telecommunications Mobile phones Mobile music devices Wireless systems Wireless voice devices Hi-Tech accessories Wireless data devices 10,959 million (2006) 997 million (2006) ~8,000 Sony Corporation (50%) Ericsson AB (50%) http://www.sonyericsson.com/

Products

Revenue Net income Employees Parent Website

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ABOUT COMPANY
Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets. Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001.

MISSION
Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry

FINANCIAL INFORMATION
Sony Ericsson posted its first profit in the second half of 2003. Since then, the sales figures from phones have been:

2004: 42 million units 2005: 50 million units 2006: 74 million units 2007: 103.4 million units

Also, Sony Ericsson sold 60m music enabled phones in 2006, including 17m Walkman devices, underlining how its products are more popular than Apple's iPod. Apple sold 39m iPods in its 2006 fiscal year, which ended on September 30. According to the Swedish Magazine M3s issue 7/2006 Sony Ericsson is the bestselling phone brand in the Nordic countries, followed by Nokia.

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Sony ericsson w880 mobile handset

General features
SCREEN
- 240x320 pixel - 262.144 color TFT

MEMORY
- Memory Stick Micro (M2) support (up to 2 GB) - Phone memory 16MB*

NETWORKS
- UMTS 2100 - GSM 900 - GSM 1800

AVAILABLE COLOURS
- Steel Silver - Flame Black - Pitch Black - Classic Gold

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SIZES
- 103.0 x 46.0 x 9.0 mm - 4.1 x 1.8 x 0.4 inches

WEIGHT
- 71.0 gr - 2.5 oz

CAMERA
- Camera - 2-megapixel - Digital zoom - 2.5x - Picture blogging - Video recording

DESIGN
- Picture wallpaper - Wallpaper animation - Navigation key

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Sony ericsson k790 mobile handset

SONY ERICSSON K790 PHONE SPECIFICATIONS : SCREEN

- 240x320 pixel - 262.144 color TFT

MEMORY
- Memory Stick Micro (M2) support (up to 2 GB) - Phone memory 64MB*

NETWORKS
- EDGE - GSM 900 - GSM 1800 - GSM 1900

AVAILABLE COLOURS
- Velvet Black - Allure Brown

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SIZES
- 105.0 x 47.0 x 22.0 mm - 4.1 x 1.9 x 0.9 inches

WEIGHT
- 115.0 gr

CAMERA
- Camera - 3.2-megapixel - Digital zoom - 16x - Picture blogging - Red-eye reduction - Video stabiliser - Auto focus - Video recording

DESIGN
- Picture wallpaper - Wallpaper animation - Joystick

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COMPARISON BETWEEN THE MOBILES OF DIFFERENT BRAND

PRODUCT Pricing Key features Phone Design Bluetooth Colour Screen Display size Dimensions (LxWxD in mm) MP3 Player Messaging Radio Ringing Tone Standby time Talktime WAP Enabled Weight Internal Memory Memory Expansion Video Support Voice Support Audio Support Infrared USB Port Email Motorola_Rokr E6 Rs. 10,499 to 14,700 Bar Yes 256 colors 240 x 320 pixels 111 x 51.5 x 14.5 mm Yes SMS, MMS, EMS, Email Yes Polyphonic (64 AAC Up to 235 h Up to 7 h WAP 2.0/xHTML 121g 8 MB user memory SD, up to 2GB MPEG4 player Yes Yes No Yes,v2.0 Yes 2MP, Video(CIF) 1600x1200 pixels NA Sony Ericsson K790 nokia_n73 Rs. 11,250 to 15,400 Rs. 11,800 to 16,000 Non bar Yes, v2.0 TFT, 256K colors 240 x 320 pixels, 36 x 48 mm 110 x 49 x 19 mm Yes SMS, MMS, Email, Instant Messaging Yes Polyphonic (64 channels), MP3 Up to 350 h Up to 6 h WAP 2.0/xHTML, HTML 116 g miniSD, hot swap, Yes Yes Yes, v2.0, Pop-Port Yes 3.15 MP, 2048x1536 pixels, Carl Zeiss optics, autofocus, video(CIF), flash; secondary VGA video call camera Max Resolution Flash 2048 x 1536 pixel Yes, Xenon -

Bar Yes 256K colors 240 x 320 pixels 105 x 47 x 22 mm Yes SMS, MMS Yes Polyphonic MP3 Up to 350 h Up to 7 h WAP 2.0/xHTML 115 g 64 MB Yes Yes Yes Yes Yes Yes,v2.0 Yes

channels), MP3, (72 channels),

Camera Lens Type

3.15 MP

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PRODUCT Pricing Key features Phone Design Bluetooth Colour Screen

Motorola_RAZR2 V8 Nokia_N80 Rs. 13,000 to 16,500 Rs. 15,000 to 20,000 Non Bar Yes, v2.0 with A2DP TFT, 256K colors 240 x 320 pixels, 2.2 inches 103 x 53 x 11.9 mm Yes SMS, EMS, MMS, Instant Messaging Polyphonic, MP3 Up to 330 h Up to 7 h 50 min WAP 2.0/xHTML, HTML (Opera 8.5) 117 g No Yes No Yes, v2.0 microUSB Yes 2 MP, Non bar Yes, v1.2 TFT, 256K colors 352 x 416 pixels, 35 x 41 mm 95 x 50 x 26 mm, 97 cc Yes SMS, MMS, Email, Instant Messaging Yes Polyphonic (64 channels), Monophonic, True Tones, MP3 Up to 192 h Up to 3 h

Sony Ericsson_W880 Rs. 15,200 to 19,000 Non Bar Yes, v2.0 with A2DP TFT, 256K colors 240 x 320 pixels, 1.8 inches 103 x 46.5 x 9.5 mm Yes SMS, MMS, Email, Instant Messaging Polyphonic, MP3 Up to 425 h Up to 6 h 30 min

Display size Dimensions (LxWxD in mm) MP3 Player Messaging Radio Ringing Tone Standby time Talktime

WAP Enabled

WAP 2.0/xHTML, HTML

WAP 2.0/HTML (NetFront), RSS reader 71 g Memory Stick Micro (M2), 1 GB card included Yes No Yes, v2.0 Yes 2 MP, 1600x1200 pixels,

Weight Internal Memory Memory Expansion Video Support Voice Support Audio Support Infrared USB Port Email Camera Lens Type

134 g miniSD (up to 2GB), hot swap, 128 MB card included, Yes Yes Yes, v2.0, Pop-Port Yes 3.15 MP, 2048x1536

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1600x1200 pixels, Max Resolution video(QCIF) -

pixels, video(CIF), flash; secondary VGA videocall camera -

video(QCIF); secondary VGA videocall camera -

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LITERATURE REVIEW
The Research Project is to know the Customer preferences with regard to specific brands of mobile handsets (NOKIA, MOTOROLA, SONY ERICSSON) between price range-12000-20000 Rs.category between the age group of 18-25 College going student on the basis of Price, Brand, Music Player, camera and Battery Backup. Nair, Suja R.Consumer Behaviour in Indian Perspectives (First Edition: 2001), Himalaya Publishing House, Mumbai-400004. Chapter 1, PP 3-6. Factors influencing consumer behavior ,Decision making , Concept of consumer behavior is studied to know about the various factors those effects the consumer behavior these can be external as well as internal Bennett Peter.D. And Kassarjian Haroldh A great deal of research activity in marketing is design to shed light on the customer decision process. Bitta, Della, Loudon, Consumer Behaviour and concepts and applications Fourth Edition, Tata Mc Graw Hill, New Delhi, PP 5-8,9,19 Defining consumer behavior, significance is studied from this book & siginificance of consumer behavior for a marketer. is studird Leon G. Schiffman and Lesli Lazar kanauk, Consumer Behavior, Eight Edition, Prentice Hall of India, New Delhi, PP 8,9,11,19,20 Study of the customer behavior is the study of how individuals make decisions to spend their available resources (Time, Money and Efforts) on consumption related items. It includes the study what they buy, whey they buy it, when they buy it, where they buy it, how often they buy it and how often they use it. Kothari C.R., Research Methodology Methods and Techniques (Second Edition) New Age International Publishers, Ansari Road, Daryaganj, New Delhi-110002. Chapter 4, Page 55-58. Chapter 6, Page 95,100,111.

Methods of data collection, collection of data through Questionnaire,

collection of secondary data are referred before the data collection from this book

41

Decisions regarding what, where, when, how much, by what means concerning an enquiry or a research study constitute a research design .Jain, ,T.R., and Aggarwal, Dr. S.C., Statistics For M.B.A, 2nd Edition,VK publication, PP1-3 Part b, PP 131-134 Part c

Correlation & Chi Square Test is studied to use these test in study from
This book helped me to analysis the various finding In our day-to-day life, we find many examples when a mutual relationship exists between two variables i.e. with fall or rise in value of one variable, the fall or rise may take place in the value of other variable. Kardes, Frank R., Consumer Behavior and Managerial decision making, Second Edition, PP 23,47. Consumer behavior is the process where by individuals decide what, when, where, how and from whom to purchase goods and services. Buying behavior may be viewed as an orderly process here by individual interacts with his environment for the purpose of making market decision on products and services. Mishra M N ,Sales promotion and Advertising management, Second Edition , Himalya Publishing House , New Delhi pp:1-2 I have taken this book as my reference for the use of advertising and effect of advertising on consumer preference. How advertising effects on consumer preference? Belch George E and Belch Michael A ,Advertising & promotion, Sxth Edition ,Tata McGraw Hill ,New Delhi Pp-166-169 I have taken the part of promotional strategy from this book. How many types of promotional strategty? And which one is best for consumers.

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OBJECTIVES OF THE STUDY

43

The clear purpose or objective of the research enables the researcher to collect necessary relevant information. The objective of the research is to know the Customer preferences with regard to specific brands of mobile handsets (NOKIA, MOTOROLA, SONY ERICSSON) between price range-12000-20000 Rs.category between the age group of 18-25 College going student on the basis of Price, Brand, Music Player, camera and Battery Backup.

PRIMARY OBJECTIVES
To know the impact of various external factors on Consumer preference: Price Brand name Music player Camera Battery Backup

SECONDARY OBJECTIVES
To find out the market share of Mobile handset companies. Determine the influence of reference group in the purchase decision of college going students. To find the cause behind choice of particular brand of mobile handsets. To study effect of advertisement on the purchasing decision of the consumers.

Study area:

Kaithal COLLEGE GOING STUDENTS

Target segment:

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45

RESEARCH METHODOLOGY
Research methodology is systematic representation of research or any other problem. It is a written game plan for conducting research. It tends to describe the step taken by researcher in studying the research problem along with logical background of data.

5.1 JUSTIFICATION OF STUDY

I have choose this topic because now a days mobile handsets are growing by 100% in India. In India only 140 million people has mobile handsets. The expanding Indian market, the growing size of the middle class and the rise in aspirations of the youth along with opening up of the Indian economy have collectively influenced the steady growth of the mobile handsets in India. In the last 5 to 6 years, the craze for mobile handsets over the telephones has picked up and one can find today even girls crazy for a mobile not only in the Metros but in small towns and cities also. To study effect of different factor in consumer preference: Price Brand name Music player Camera Design Battery Backup To know the Basic consumer buying behavior and the reasons because of which they switch from one company to another. To know about the companys details (profile, Products) This study would help in revealing the type and specific qualities of the mobiles offered by the company to their consumers.

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5.2 RESEARCH DESIGN

The research design is the conceptual structure within which research is conducted; it constitutes the blue print of the collection, measurement and analysis of the data. As search the design includes an outline of what the researcher will do from writing the hypothesis and its operational implication to the final analysis of data. Research design can be of three types: Exploratory Research Design Descriptive Research Design Experimental Research Design The present study is Descriptive in nature, as it seeks to discover ideas and insight to bring out new relationship. Research design is flexible enough to provide opportunity for considering different aspects of problem under study.

5.3 SAMPLING
Sampling may be defined as the selection of some parts of an agreement or totality for the purpose of study. in the case sample survey method is chosen under which units are selected in such a way that they represent the entire universe.

5.4 SAMPLING DESIGN

CENSUS METHOD: - All the items in any field of inquiry constitute a Universe or Population. A complete enumeration of all the items in the Population is known as a Census inquiry. It can be presumed that in such an inquiry, when all items are covered, no element of chance is left and highest accuracy is obtained. SAMPLING METHOD:- When field studies are undertaken in practical life, consideration of time and cost almost invariably lead to a selection of respondents i.e. selection of only few items. The respondent selected should be as representative of total population. These respondents constitute what is technically called a Sample and the selection process is

47

called Sampling Technique. The survey so conducted is known as Sample Survey.

Implementation of Sample Design

A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. Sampling design may as well lay down the number of items to be included in the sample i.e. the size of sample. Sample design is determined before the data are colleted. Steps In Sampling Design :- While developing a research design following items are taken into consideration:I. Type of universe: - First and the foremost step is to clearly define the universe to be studied. As I have taken the area of Yamuna Nagar City (Haryana), so for me here the universe is Yamuna Nagar area. No doubt it is a finite universe but the area is very big and cant be covered easily due to shortage of time. II. Sampling unit: - A decision has to be taken concerning a sampling unit before selecting sample. Here my sample unit includes college going students who own bikes. III. Size of sample: - This refers to the number of items to be selected from the universe to constitute a sample. Here I have taken the sample of 100 College going students who have bikes. IV. Parameters of interest: - In determining the sample design, one must consider the question of the specific population parameters which are of interest. Here I had taken only college going students who own their bike. V. Sampling procedure: - Finally the technique of selecting the sample is to be dealt with. That means through which method the sample has been collected. There are various types of selecting the sample. This includes probability sampling, random sampling, stratified sampling, cluster sampling, convenience sampling. Here I have used the cluster sampling method for data collection, as Yamuna Nagar area is very big and there are many colleges as well as the hostels.

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5.5 Analytical Tools

After collection of data another work necessary for any data collector is to correctly analysis that data. So statistical tolls helps us to correctly analysis the data .As I am here using the software for analysis of the data XLSTAT. I

will use following statistical tools: Following statistical tools has been used: MDS Factor Analysis Principle Component Analysis (PCA)

5.6 DATA COLLECTION

There are two types of data these are :

PRIMARY DATA: -

The primary data are those, which are collected afresh and for the first time. And thus happened to be original in character. Sources of primary data are: Questionnaire Observation Personal interview

SECONDERY DATA:

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The secondary data on the other hand, are those, which have already been collected by Someone else and which have already been passed through the statistical processes. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. From e.g. Books, magazine, newspaper, Internet, publications and reports.

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ANALYSIS AND INTERPRETATION

The data collected in the aforesaid manner have been tabulated in condensed from to draw the meaningful results. The different techniques are adopted to analyse the data. All the data and material is arranged through internal resources and the last part of the project consists of the conclusions drawn from the report,

Q1. Which Brand of the mobile you own?

Response Percentage Nokia 56 Motorola 22 Sony Ericsson 16 Any Other 6

Percentage

Nokia Motorola Sony Ericsson Any Other

Many respondents in the sample have Mobiles, either Nokia, Motorola or Sony Ericsson. 56% out of the total sample have Nokia Mobile. So Nokia is the most preferable brand of Consumers. 22% consumers prefers Motorola brand.

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Q2. How much you have spent on your Mobile?

Response Percentage Less then2000 12 2001-5000 34 5001-8000 22 8001-12000 14 More then 12000 18

P e rc e nt age 40% 35% 30% 25% 20% 15% 10% 5% 0% L es s th en 2 0 002 0 01 -50 00 50 0 1 -8 000 80 0 1 -1 2 00 0 M o re t hen 1 2 000 P erc e nta ge

Only 12% of the people have spent less then Rs. 2000 on there Mobile. Most of the respondent have spent between 2001to 5000.These are 34% of the total sample. Only 18% of the respondents have spent more then Rs. 12000. So there is a huge potential customer for multimedia mobiles.

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Q3. How long do you own this Mobile?

Response Percentage Less then six months 36 Six months 28 One year 16 Two year 12 More then two year 8

P ercentage 40% 35% 30% 25% 20% 15% 10% 5% 0% Les s then six S ix m onths m onths One year Two year M ore then two year P ercentage

36% of the respondents own their Mobile for a period of less then six months. Most of the respondents want to change their mobile in a short period of time. 28% own their Mobile for a period ranging between six months to one year. Small number of people own their Mobile for a time period of more the 2 years.

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Q4. Are you aware about the music edition mobiles available in the market?
Response Percentage Fully Aware 34 Aware 25 Neutral 21% Less Aware 12 Not So much 8

Percentage 40 35 30 Percentage 25 20 15 10 5 0 Fully Aware Aware Neutral Responses Less Aware Not So Much 12 8 34

25 21 Percentage

34% of the respondents are fully aware about the music edition mobiles that are available in the market.40-45% of the people are aware and some of them are neutral regarding the awareness.12% of the people are less aware about the availability of these mobiles.8% people are not so much aware.

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Q5. which of the following model of mobile you like the mostResponse Percentage Nokia N73M 26 Nokia N80 21 Motorokr E6 13 Motorazr v8 16 Sony ericsson w880 15 Sony ericsson k790 9

Percentage

9 26 15 Nokia N73M Nokia N80 Motorokr E6 Motorazr v8 16 21 13 Sony ericsson w880 Sony ericsson k790

26% of the customers prefer Nokia N73m while they are going for purchase, 21% prefer Nokia N80. So we can say that nokia is most preferred brand by consumers. Only 29% prefer Motorola models & 24% consumers prefer sony ericsson models.

Q6. How did you come to know about this brand/mobile55

Responses

Through

Family

Advertisement

Publicity

Any

Percentage

29

12

32

17

10

Percentage

10 29 17 Through friends Family members Advertisement Publicity 12 32 Any other

Involvement means how much the person takes interest in buying a particular thing. 29 respondents of the sample get information about the brand through friends. Advertisement plays very important role in providing the information about brand. 32 respondents get information from advertisements. Some respondents also get information from their family members.

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Q7. What type of camera you have got in your mobile phone?
Response VGA Camera Percentage 18 1.3 Mega Pixel 32 2 Mega pixel 35 3.2 Mega Pixel 13 2 5.1 Mega Pixel

2 13 18

VGA Camera 1.3 Mega Pixel 2 Mega pixel 3.2 Mega Pixel 35 5.1 Mega Pixel 32

Today every customer prefers those mobiles which has camera, music player etc. so 35 respondents from the sample are having those mobiles which has 2 mega pixel cameras in their mobile. So we can say that consumers are very much keen regarding digital camera in mobiles and 2 respondents are having 5.1 mega pixel cameras in their mobiles.

Q8. Which type of media influences your purchase behavior?

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Response Percentage

T.V 66

Newspaper 20

Wall painting 2

Hoarding 3

Magazine 9

Percentage

70 60 50 40 30 20 10 0 T.V 20 2 Newspaper Wall painting 3 Hoarding 9 Magazine 66 Percentage

When its comes to the type of media which influences the purchase behavior of the customer, then it is TV. 66 of the sample thinks that they are influenced by T.V when they are going to purchase.20 consumers are influenced by Newspaper. Hoarding, Magazine and wall painting have very small influence on the purchase behavior.

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Q9. In your opinion, what role advertisement plays?

Response Provides important details Creates awareness Misleading

Percentage

34

52

14

14 34 Provides important details Creates awareness Misleading

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Out of the total sample 34 of the respondents think that advertisements provides important details that proved to be very useful when they are going to purchase. Most of them near by half are saying that it provides awareness. 12 people are saying that advertisement leads to misguide them while they are going for purchase.

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Q10.Which factor influence you more to purchase the mobile?

Responses Percentage Price 29 Brand Name 18 Music Player 25 Camera 22 Battery Backup 6

6 29 22 Price Brand Name Music Player Camera Battery Backup 18

25

When a person is going to purchase something then a no. of items that reflects a consumer. Here when a person is going to purchase a Mobile then price play very vital role.29 respondents of the sample thinks that they are mostly influenced by the Price. After that Music player and Camera influenced the purchase decision. 47 respondents consider music player and camera as a big factor while purchasing a mobile.

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Q11.Who influenced you more in your buying decision of Mobile?

Response Percentage Self 20 Family Members 34 Friends/Relatives 21 Promotional Activities 8 Advertisements 17

Percentage

17

20 Self

Family Members Friends/Relatives Promotional Activities Advertisements 21 34

When a person is going to purchase something then a no. of items that reflects a consumer. Here when a person is going to purchase a Mobile then Family Members play a very vital role.34 of the sample thinks that they are mostly influenced by the Family Members. After that Advertisement and the Friends/ relatives also influenced the purchase decision.

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Q12. Which of the following scheme is most preferred by you during purchase of Mobiles?
Responses Percentage Price 39 Accessories 7 Free gift 13 Warranty 23 Discount offer 18

Percentage

18 Price Accessories Free gift 23 Warranty Discount offer 7

39

13

When it comes to purchasing of Mobiles, the customers prefer various kinds of schemes like price, accessories, warranty etc. The sample that I have taken 39 of the respondents prefer price scheme while they are going for purchase. 23 of the respondents prefer Warranty while they are going for purchase. 18 of the respondents prefer discount offered by companies while they are going for purchase.

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Q13. whatextent price influences your purchase of Mobile?

Responses Percentage

High 35

High Average 26

Average 19

Low Average 12

Low 8

Percentage

8 12 35 High High Average Average 19 Low Average Low 26

Mostly Respondents are influenced by the price when they are going to purchase the Mobile.35 respondents think that they are highly influenced by the price when they are going to purchase Mobile. 26 respondents of the sample thinks that they are influenced at high average and at the average level 19 respondent are influenced. 20 respondents of the sample do not have any influence of price at their purchasing.

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Q14. Are you satisfied with Overall Performance of Your Mobile?

Response Percentage Fully satisfied 18 Satisfied 33 Average 23 Less satisfied 17 Dissatisfied 9

Percentage

9 17

18 Fully satisfied Satisfied Average Less satisfied 33 Dissatisfied

23

Satisfaction plays a very important role to the consumers as well as to the sellers. The sample that I have taken shows that they most of them are satisfies with their mobile that they have purchased.65 to 70 respondents of the sample are fully satisfied, Satisfied and average satisfied with their mobile. 26 respondents of the sample somehow are not satisfied with their mobile whatever the reason may be like after sale services, promotional schemes etc.

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Q15. According to you, which company gives the most benefits to customers?
Response Percentage Nokia 46 Motorola 27 Sony ericsson 21 Any other 6

Percentage

6 21 46 Nokia Motorola Sony ericsson Any other 27

Now when its come to giving benefits to customers Nokia here also occupying the first place, 46 people agree with this. Only 27 people think that Motorola provides benefits to customers. Only 6 people think that other companies like Samsung, LG etc, are also providing better benefits to customers.

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Q16. If other brands offering attractive schemes, will you change to other brand?

Responses Percentage

Sure 38

Often 27

Neutral 18

Not Sure 12

Never 5

Percentage

12

5 38 Sure Often Neutral Not Sure Never 27

18

Now a day it is the time of competition. So every company whether it is domestic or foreign they want to join this competition. So each and every company is coming with a no. of promotion schemes. If the other companies come up with more attractive schemes then their present then 65 respondents think that they will shift to other company while 18 remain neutral at this.12 respondents think that they will purchase the Mobile from the same company. These are hard core loyal to the company.

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FINDINGS
Market share of Nokia is approximately 65% which is higher in mobile handset companies. More customers prefer Nokia mobiles due to their design. Many of customer consider price as major factor before purchasing the mobile handset. Many of customer influences from advertising of mobile handsets. Now a days youth is going for design and music edition in mobile rather than battery back-up. 45% of the sample has 2GB memory in their mobiles; this means that most of the respondents want more storage in their mobiles. 35% of the sample have 2Mega Pixel camera in their mobiles, this means that most of the respondents want more clarity in their mobile camera. 45% of the sample have head phones as an accessory in their mobiles, this means that most of the respondents like to listen to music mobiles. 66% of the respondents made TV ads responsible for influencing them to purchase Mobiles Almost 52 % of the respondents feel that ads create awareness and only 15% feel that the ads are misleading Almost 29 % of the respondents said that price of the mobile influenced their decision of purchasing the mobile. 34% of the respondents are influenced by their family in purchase decision. During purchase most of the respondents consider price and warranty. 46% of the respondents feel that Nokia provides more benefits to the customers 31% of the respondents are ready to switch for if they get a nice offer, this shows that this is an opportunity for marketers as they can come up with lucrative offers to break the loyalty of the leader that is Nokia The reasons for switching were attributed to the price factor by 32% of the respondents.

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SUGGESTION
Motorola and Sony ericcson should play marketing on three tunes Price lower than Nokia Music players quality should be higher than Nokia Cameras picture quality must be higher than Nokia To be in the market and in the pockets of consumers Sony Ericcson and Motorola must improve their after sales services. Nokias after sales services are far better than rest of the players present in the Mobile segment. Sony Ericcson and Motorola must come up with some nice offers to offer to target customers, so as to tab that market also that is presently covered by Nokia. As advertising plays a vital role in the selection of the product by the consumers more and more stress should be given on Creativity in advertisements. As the colour and looks are seen by the consumers as the representation of the individuals personality, so each and every mobile company should give proper consideration to the colours and looks. Most of the consumers dont trust the battery backup of Sony Ericcson and Motorola, so these companies must try to enhance the same, and also promote the same.

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70

LIMITATIONS OF THE STUDY

No study is devoid of certain shortcomings. Obviously, some problems I also encountered in my study. Time Constraints: Time is too short to conduct the study in depth .But I will try my best efforts to collect the data. Area Constraints: My area of study is Yamuna Nagar, Due to shortage of time I cannot cover whole area. Lack of Respondents Response: Some respondents hesitated to respond to my questions openly. Due to this, response of some questions can tend to be biased.

Small Sample Size

As due to shortage of time, I cannot cover whole population. So there is a chance of error in sample size.

Lack Of Experience
I am doing first time research about particular topic and area of research is very vast. I dont know how to conduct the research.

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72

CONCLUSION
A survey of the people has been conducted to know theCustomer preferences with regard to specific brands of mobile handsets (NOKIA,MOTOROLA,SONY ERICSSON) It is observed that the nokia brand is most popular in people rather than other. It is concluded that mostly people preferred nokia brand due it best quality and image and its better services form other brand. But the music player quality is lower then the other brand of mobile handset .Advertisement play a big role in the selection of mobile handset. Battery back of the mobile also a most important factor in selection of the mobile handset.

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74

ANNEXURE
1.

BIBLIOGRAPHY

2.QUESTIONNAIRE

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BIBLIOGRAPHY

Books
Research Methodology in Social Sciences by Prof. P.C. Tripathi. C.R. Kothari , Research Methodology Second Addition, Wishwa Prakashan, New Delhi. Bery G.C. Marketing Research, Tata McGraw Hill (2001)

Magazines
Electronics For You, November 2007, Page No.78 Living Digital, November 2007, Page No.63 Lifestyle magazine, September 2007, page no.46

Journals
Kelly Robert(1962) ,The search component of the Cdp- A theoretic Examination, in Robert L King , Marketing and the new Science of Planning , American Marketing Association, Chicago p. 273 Kassarjian Harold(1978),Advance in consumer Research, Association for Consumer Research, Volume 5,pp 12-14 Howard , john (1989), Consumer Behavior in marketing strategy,Prentice Hall, pp 361-364

Websites
www.nokia.com www.motorola.com www.sonyericsson.com www.mobilegazette.com www.mobileguerilla.com

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QUESTIONNAIRE
Name of the consumer ____________________________________ Age ____________________________________ ____________________________________

Sex & City

Q1. Which Brand of the mobile you own?

NOKIA SONY ERICSSON MOTOROLA ANY OTHER

Q2. How much you have spent on your Mobile?

Less then2000 5001-8000 More then 12000 2001-5000 8001-12000

Q3. How long do you own this Mobile?

Less then six months One year More then two year Six months Two year

Q4. Are you aware about the music edition mobiles available in the market?
Fully Aware Neutral Not So much 79 Aware Less Aware

Q5.which of the following model of mobile you like the most Nokia N73M Motorokr E6 Sony ericsson w880 Nokia N80 Motorazr v8 Sony ericsson k790

Q6. How did you come to know about this brand/mobile Through friends Advertisement Any other Family members Publicity

Q7. What type of camera you have got in your mobile phone?
VGA Camera 2 Mega pixel 5.1 Mega Pixel 1.3 Mega Pixel 3.2 Mega Pixel

Q8. Which type of media influences your purchase behavior?

T.V Wall painting Magazine Newspaper Hoarding

Q9. In your opinion, what role advertisement plays?

Provides important details Misleading Creates awareness

Q10. Which factor influence you more to purchase the mobile?

Price Music Player Battery Backup Brand Name Camera

Q11. Who influenced you more in your buying decision of Mobile?

Self Friends/Relatives Family Members Promotional Activities

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Advertisements

Q12. Which of the following scheme is most preferred by you during purchase of Mobiles?
Price Free gift Discount offer Accessories Warranty

Q13. What extent price influences your purchase of Mobile?

High Average Low High Average Low Average

Q14. Are you satisfied with Overall Performance of Your Mobile?

Fully satisfied Average Dissatisfied Satisfied Less satisfied

Q15. According to you, which company gives the most benefits to customers?
Nokia Sony ericsson Motorola Any other

Q16. If other brands offering attractive schemes, will you change to other brand?
Sure Neutral Never Often Not Sure

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Thanks

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