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Presented to

Aj. Chaiyawat Thongintr

By:

Miss. Patsita Mr. Jarupong Mr. Chalad Mr. Methat Mr. Sorawit Miss. Suttinee Miss. Aporn

Phajaraphocharoen Tongaueb Chunrin Itthimaneekul Prungcharoen Jittaparamee Saoraso

ID: 5031205196 ID: 5231205022 ID: 5231205031 ID: 5231205116 ID: 5231205145 ID: 5231205155 ID: 5231205177 ID: 5231205180

Miss. Ubolwan Sangsuwan

Section2 Seat 9 Tourism

School of management Mae Fah Luang University

PROJECT FEASIBILITY STUDY AND EVALUATION

Preface

This project was made for investor that consider and decision making to investment. We spend time for 4 months in searching, collecting and studying information about swiftlet farm and swiflets nest. We created and planed our ideas for making differentiation in this project. In addition, we have to worked as process since beginning until finished for completely of this project which is including generally of swiflets nest and swiftlet business management, competition analysis and the market feasibility, the technical process in swiftlet farm, the financial feasibility and risk of swiftlet farm business. This project will be made certainly to investor who can decision making easily for launch this project as well new business in the future.

Organizer

PROJECT FEASIBILITY STUDY AND EVALUATION

Executive summary The Baan Nang Ann is the company who set system of swiftlet. The company control Meesuk Realestate Company constructs the houses swiftlet in Eastern-Southern of Thailand. The office building locate on Chumporn Province because the province is center between southern and eastern part of Thailand which we can easy service to customer in Southern and Eastern; this province is few competitor and Baan Nang Ann has opportunities to growth in the future. The business relate with the environment and seasonal also. Baan Nang Ann hires Meesuk Realestate construct the house but Bann Nang Ann provides a system in the house and Bann Nang Ann control right way to construct the house. Baan Nang Ann focuses on the system and building that serving to retire government officer who has capital to invest. The amount of retire officer all of Thailand is 4,420 persons. The full option building is 16*20 square meters which include good system and all of equipment that important to harvest the nest. The price of full option building is 7,500,000 Baht. Baan Nang Ann set the light system, ventilation system, construction area, sound system and to give good information to customer for solve the problem. Baan Nang Ann gives information to customer by seminar and telephone. The swiftlets nest market is 60,000-90,000 baht/kilogram. The market of swiftlets nest is 1.3 billion baht and it can increase 10-15% in the future. The big market that imports the nest is Hong Kong and China. The largest export the nest is Indonesia and Malaysia. Baan Nang Ann forecast sale the house is 4 houses in 1 year. It is 30,000,000 baht. Year 2 is 45,000,000 baht. Year 3 is 45,000,000 baht. Year 4 is 52,500,000 baht and year 5 is 75,000,000 baht. The total sale can up and down that depend on environment and seasonal. The finance of the business is quiet good because gross of profit is 5,467,200 baht/year. Net income each year is 2,063,327 baht/year. The payback period in each year is 1,020,000 baht/year. Customer can pays interest of house within 7 years also.

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table of Content

Prefacei Executive Summary..ii Table of Content...iii Content of Figure.vii Content of Tablex Chapter 1 Introduction.1 Background and Significant of the project.2 Project Objective.4 Benefit of Project4 Brand of our Company...4 Activities and Gant chart.5 Chapter 2 Industry Profile...................................................................................................6 Nature of Industry...7 Situation of Industry8 Increment of Swiftlet.......9 Vision...9 Mission....9
Product or Services..10

Strategies11 Chapter 3 Market Feasibility Study...12

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PROJECT FEASIBILITY STUDY AND EVALUATION

Market Analysis..13 General information for Investing..16 General Environment Analysis...17 - Political.17 -Economy...18 -Social and Environment19 -Technology20 Competition Analysis (3C Analysis)..21 - Competitor Analysis.21 - Customer Analysis ..22 - Competitive Analysis23 Marketing Mix Strategies (4P)23 Sales Forecast/ Profit Estimation24 Advertising on website...29 Advertising on seminar...29 Advertising on radio...29 Conclusion..29 Chapter 4 Investment...31 Pre-Operation Cost.31 Investment Cost.33 - Land and Building33 - Vehicle.................................34 - Equipment35 Chapter 5 Operations...58

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PROJECT FEASIBILITY STUDY AND EVALUATION

Operating Cost59 Product & Operation Analysis67 - Product Characteristics.67 - Production &Service process...68 - The process of complete building (Inside Building)74 - Location82 - Facilities Layout...87 - Logistic Management91 - Facilities Management..91 Chapter 6 Administration92 Salary of employees93 Telephone and Internet Cost..93 Gasoline Cost.93 Cleaning service.93 Electricity Cost..94 Water supply Cost.94 Chapter 7 Financial.............................................................................................................98 Profit/Loss Statement99 Statement of cash flow.104 Balance sheet109 Chapter 8 Risk management..114 Internal Risk..115 External Risk.115 Five Force Model Evaluations.118

PROJECT FEASIBILITY STUDY AND EVALUATION

Financial risk.120 -Sale decrease 5%, 10%, 15%...................................................................................120 -Cost/Expense 5%, 10%, 15%...................................................................................124 Chapter 9 Conclusion..128 Chapter 1.129 Chapter 2.129 Chapter 3.130 Chapter 4.131 Chapter 5.132 Chapter 6.134 Chapter 7.135 Chapter 8.137 References....138 Appendix..145

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PROJECT FEASIBILITY STUDY AND EVALUATION

Content of figure

Figure 1.1 Logo..4 Figure 2.1 Swiftlet houses 1.10 Figure 2.2 Swiftlet houses 2.11 Figure 3.1 density of swiftlet16 Figure 4.1 inside model office..32 Figure 4.2 Land and Building..33 Figure 4.3 ISUZU Spark 2.5 VGS S34 Figure 4.4 the Table + Computers Table + the Corner for the Executive..35 Figure 4.5 the PVCs Table + the Corner + the Desk for the Manager...36 Figure 4.6 the PVCs Table for the Employee.37 Figure 4.7 Conference table.38 Figure 4.8 the Popular Sofa..39 Figure 4.9 the PVCs Chair for the Executive..40 Figure 4.10 the PVCs Chair for the Manager.41 Figure 4.11 the PVCs Chair for the employee42 Figure 4.12 MONITOR LCD..43 Figure 4.13 PC Acer Emachines..44 Figure 4.14 Air Conditioner (1stfloor...45 Figure 4.15 Air Conditioner (2rd floor)...46 Figure 4.16 Multifunction Inkjet Printer..47 Figure 4.17 Telephone.48 Figure 4.18 Lavatory49 Figure 4.19 Spray.50 Figure 4.20 Sink...51

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 4.21 Mirror in the toilet52 Figure 5.1 Hormonal Formulas 159 Figure 5.2 Hormonal Formulas 2.60 Figure 5.3 the temperature control and humidity by controller...60 Figure 5.4 Machine-made fogs.61 Figure 5.5 the call of birds 3 sounds 2 systems61 Figure 5.6Fan lowers the temperature..62 Figure 5.7 Equipment for another protects birds..62 Figure 5.8 Artificial nests.63 Figure 5.9 the Ben Timer Board 2 CH 4 Point.63 Figure 5.10 Twister-speaker.64 Figure 5.11 Navigator Speaker.64 Figure 5.12 outside Horn Speaker65 Figure 5.13 Speaker line...........................................................................................................65 Figure 5.14 Electronic line 2.5 mm..66 Figure 5.15 Meranti Wood...66 Figure 5.16 Full-Option building.....67 Figure 5.17 the slot of the wood...69 Figure 5.18 Swiftlet roving area...70 Figure 5.19 Swiftlet House...71 Figure 5.20 around the building...71 Figure 5.21 control room..72 Figure 5.22 sink around the house...72

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 5.23 brick vents.73 Figure 5.24 cement block around the roof...73 Figure 5.25 Swiftlet internal sound..75 Figure 5.26 Humidifier & Temperature...77 Figure 5.27 temperature effect to the nest78 Figure 5.28 Ventilation System79 Figure 5.29 the Light System...80 Figure 5.30 the Smell system...81 Figure 5.31 Location82 Figure 5.32 First Floor.87 Figure 5.33 Second Floor.88 Figure 5.34 3rd 4th Floor.89 Figure 5.35 5th Floors (Roof)90 Figure 8.1 Five Force Model..118

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PROJECT FEASIBILITY STUDY AND EVALUATION

Content of Table Table 1.1 Gant chart...................................................................................................................5 Table2.1 increasing of Swiftlet in 5 years..9 Table 3.1 Amount of Swiftlet in the building of each province...14 Table 3.2 Sale Forecast Year 1.26 Table 3.3 Sale Forecast Year 2.26 Table 3.4 Sale Forecast Year 3.27 Table 3.5 Sale Forecast Year 4.27 Table 3.6 Sale Forecast Year 5.28 Table 4.1 Operation Cost.31 Table 4.2 Depreciation year 1..53 Table 4.3 Depreciation year 2..54 Table 4.4 Depreciation year 3..55 Table 4.5 Depreciation year 4..56 Table 4.6 Depreciation year 5..57 Table 5.1 Temperature effect...78 Table 5.2 Equipment83 Table 6.1 Administrative Year 1..95 Table 6.2 Administrative Year 2..95 Table 6.3 Administrative Year 3..96 Table 6.4 Administrative Year 4..96 Table 6.5 Administrative Year 5..97

PROJECT FEASIBILITY STUDY AND EVALUATION

Table 7.1 Statement Year 1..99 Table 7.2 Statement Year 2100 Table 7.3 Statement Year 3101 Table 7.4 Statement Year 4102 Table 7.5 Statement Year 5103 Table 7.6 Cash flow Year 1104 Table 7.7 Cash flow Year 2105 Table 7.8 Cash flow Year 3106 Table 7.9 Cash flow Year 4107 Table 7.10 Cash flow Year 5..108 Table 7.11 Cash flow Year 1..109 Table 7.12 Cash flow Year 2..110 Table 7.13 Cash flow Year 3..111 Table 7.14 Cash flow Year 4..112 Table 7.15 Cash flow Year 5..113 Table 8.1 Internal Risk...115 Table 8.2 External Risk..116 Table 8.3 Sale decrease 5-15%...............................................................................................120 Table 8.4 Compare Sale Decrease 5%...................................................................................121 Table 8.5 Compare Sale Decrease 10%.................................................................................122 Table 8.6 Compare Sale Decrease 15%.................................................................................123 Table 8.7 Cost/Expense Increase 5-15%................................................................................124

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 8.8 Cost Increase 5%....................................................................................................125 Table 8.9 Cost Increase 10%..................................................................................................126 Table 8.10 Cost Increase 15%................................................................................................127 Table 9.1 Depreciation 5 years...131 Table 9.2 Profit/Lost Statement 1-5 years..135 Table 9.3 Cash flow 1-5 years136

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 1

PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 1 Introduction Background and Significant of the project Trading swiftlet nest for consume. Begin from Tang Dynasty of China (618-907). In this have a merchant bring swiftlet nest from Java (Indonesia) to give for king of Indonesia. It can say that swiftlet nest is rare thing and have properties. After that Chinese people, they give important to swiftlet nest because it is thing that provides to the king of China and they call Liquid Gold. It is rare thing that expensive. Before, 1950 quality of swiftlet nest. For trading, it can find from care that located island of Boneo. It can keep from South of Thailand and mountains on the island of Java. Swiftlet family farming, there have special design and construction. There have target for swiftlet to make their nest. This system begins in Java in decade 1950. The method use calls swiftlet to construction by record sound of swiftlet. When Swiftlet call partner come to farm and then open sound of swiftlet repeat in morning until evening by using swiftlet calling and special sound speaker that set up in building. This swiftlet calling is special design for call especially swiftlet and another special of swiftlet cannot listen this sound.

(http://www.srcthai.com/index.php?lay=show&ac=article&Id=539025274) Swiftlets nest make from saliva of swiftlet that have properties to treat many diseases especially respiratory diseases. the past until now. There are Swiftlet show thing important and a lot function from of benefit.

expensive

(http://th.wikipedia.org/wiki/%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%99%E0%B8%81 In Thailand has swiftlet 12 species, swiftlet nest that have value is swiftlet nest of edible-nest Swiftlet, which in Thailand has 3 kinds is edible-nest swiftlet, white-rumped swiftlet and black-nest swiftlet. Edible-nest swiftlet is bird has small size and fly very fast. It has size of body 10-14 cm. It lives with a big group. Edible-nest swiftlet is protected animals only one kind that has behavior make their nest replace old nest because when swiftlet want to spawn, they will made nest but they cannot spawn because human keep they nest before bird spawn so they are protected animals. (http://www.hongteh.com/index.asp?catid=4&contentID=10000004&getarticle=18&title=%C3%D1%A7%B9%A1%B 9%D2%A7%E1%CD%E8%B9+%BB%C3%D0%E2%C2%AA%B9%EC%C1%CB%D2%C8%D2% C5%B7%D5%E8%C2%D1%A7%B6%D9%A1%AB%E8%CD%B9%E0%C3%E9%B9++)

PROJECT FEASIBILITY STUDY AND EVALUATION

For this reason, our business appreciate important of number of swiftlet that decrease every year so our company have a idea to increase the number of swiftlet so our company have a system to call swiftlet come to our place and made their nest. After they go away, we will keep their nest for sell. My office located on Chumphon province that is in the south of Thailand. Northern of Chumphon connected with Prachuap Khiri Khan Province. Eastern of Chumphon connected with Suratthani province. Western of Chumphon connected with Ranong province and some part of Chumphon connected with Union of Myanmar. Baan Nang Ann Company located onChumphon because the position of this province between south and east of Thailand. For this reason, its comfortable to meet with customer in each province. My business is construction a house for people who interesting business of nest that keep the nest for sale to supplier or a firm. My business is support to breed a swiftlet, increase income to people, support export a nest of Thailand.
(http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0% B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3)

PROJECT FEASIBILITY STUDY AND EVALUATION

Project Objective To study target market of business in Chantaburi. To study the market feasibility and finance of business. To study about competitive of business. To study about to make the good project. To understand the processing of business.

Benefit of Project To know more about target market and the marketing problem. To know about the competitor competitive analysis and finance analysis of business. To know about industries that continually such as building, packaging. Brand of our Company Name of our company are Baan Nang Ann My logo is

Figure 1.1 Logo

PROJECT FEASIBILITY STUDY AND EVALUATION

Activities and Gant chart

Table 1.1 Gant chart

Task

Nov./ week

Dec./ week

Jan./ week

1 2 3 4 1 2 1.Chapter 1: Introduction 2. Chapter 2: Industry Profile 3. Chapter 3: Marketing Analysis 4. Chapter 4: Technical Feasibility Study 5. Chapter 5: Financial Analysis x x x x x x

3 4 1 2 3 4

X x

6. Shooting Advertisement 7. Chapter 6: Risk Management 8. Chapter 7: Summary

X x x x x x

9. Shooting Presentation

10. Finalized Report

PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 2

PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 2 Industry Profile Nature of Industry Baan Nang Ann business is building houses bird (Swiftlet house); it has a special design and construction that referred the bird into the house that we designed. The goal is to ensure the bird come to build their nests in our construction. The way that we use to refer the bird is recording the voice of bird especially swift bird. Its called dating back to sleep on the farm. The call will be open from dawn to dusk over and over. The systems sound is designed to use for the swift bird only. Swiftest house is possible business that can make high profit and easy to growth because of the Chinese consumers with rising prosperity. It is the belief that a nest of swift have many excellent nutrients as a tonic and to treat many illnesses that will make your body fresh and healthy, Pituitary relieve cough, fatigue, especially respiratory diseases and in people if who are smoking and they drink the swifts nest every day, it can helps body fresh and energetic. From the district administration in Hong Kong, as a result of continued economic growth as well as sector backed provider of edible birds nest in Asia Pacific region it also consistent with the needs of all consumers who want to eat the whitebacked birds nest despite the growth of the industry-backed bird nest farm and edible birds nest as well as source of textbooks to read are very rare, because when we see a birds nest of nature, the cave bird is now known as the Birds Nest has been developed and improved until became farm of birds or houses bird. Nature of swift bird, they live together in groups and fly into the crowd. They can be perceived as threats and dangers, which also have a rapid flight to the food away from home all day. So our company is constantly evolving sound farming nests and make it possible to matching an alliance, use sounds and voices to refer the bird come in house, when they went outside. We will keep the farm close to natural as possible. When they fly away, they will return house along with another birds also, then we would build more a new house for them. This business can help the country immensely that we export the birds nests. Since the white birds nest are consumed by consumers, the price of birds nest is a very high value and needs of consumers in the world increasing, so this business is very interesting. (http://www.banrangnok.com/info17.php) (http://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.html)

PROJECT FEASIBILITY STUDY AND EVALUATION

Situation of Industry Nowadays, people more care about their health. Swiftlets nest as a product can give more properties in good side of their body such as anti-aging, system of blood, and etc. Populations of swiftlet are 1.25 million in Eastern and Southern of Thailand. It can separate to 2 types as swiftlets are 1.09 million in islands and 0.16 million in building. From the research of growth of swiftlet, they will increase 300% each year. The market of product of swiftlerts nests are 1.3 billion baht and it continuous growth rate in the future. The market will expand in 10-15% in the future. The big exports of the nests are Indonesia and Malaysia. Hong Kong is a big import the nest. Ratios of nests are 78.4% of nests export rate of Thailand. The prices of nests are 276 million USD in 2006 and continues growth rate in the future. The price per kilogram is 60,000-90,000 . In Thailand, Brand have amount of market segmentation are 60% and Scotch have 55% of market segmentation. The market of the business is not quite enough for exporting the nest to another country such as Hong Kong (50%), China (8%), Taiwan (4%), Macau (4%), Singapore and North America. So, Importers have a high demand and the market is quiet open for investors to invest the business and high income also. It makes a lot of people interest in this business

but there is the artificial nest in the nest market. Consumer should careful. This business is mixed business between constructions and planning the systems together for swiftlet to stay in our building but this business is a high risk and high return because amount of the bird depending on the weather. Although, there is more competition at the

same place but the point that different in each company is the system. Which company has a good system, they can get amount of swiftlet more than other company.
(http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E 0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&s ource=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildli feyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AF QjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)

(http://abirdnest.igetweb.com/index.php?mo=3&art=87463) (http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160 (http://www.positioningmag.com/magazine/printnews.aspx?id=69741)

PROJECT FEASIBILITY STUDY AND EVALUATION

Increment of Swiftlet 1 couples swiftlet hybridize, 3 times per year and spawn, 2 eggs per time. So, the swiftlet are 3 multiply by 2 equal to 6 swiftlets per year. This is increasing 300%, the ratio is 3X.
Table2.1 increasing of Swiftlet in 5 years

Year

Number of bird

Number of couple of bird

Number of the juvenile 60 240

Total of bird

1 2

20 80

10 40

80 320

3 4

320 1,280

160 640

960 3,840

1,280 5,120

5,120

2,560

15,360

20,480

Reference: (http://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.html)

Vision Be the number one of structure that have high quality of swiftlet in Chanthaburi. Mission Make all customers trust in Ban Nok Ann structure by giving the best quality of system, also give knowledge about how to keep swiftlet nest to customers and suggest to customer when they have a problem and fix a problem.

PROJECT FEASIBILITY STUDY AND EVALUATION

Product or Services Full option building includes equipment and all systems in their swiflet house. Size 16x20 square meters and 5 floors.

Figure 2.1 Swiftlet houses 1

Reference: (http://www.srcthai.com/index.php)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 2.2 Swiftlet houses 2

Reference: (http://www.srcthai.com/index.php)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Strategies Bann Nang Ann Company will introduced swiftlets business by setup seminar for giving knowledge about Swiftlet to people who want to do and interesting about swiftlet. We set up a web site for promote our business and local newspaper in Eastern of Thailand and coast province in Southern of Thailand. We set up hotline for solve the problem about equipment, system and behavior of swiftlet. We use direct sale while give information to them. We will tell them how you get a profit from a nest of swiftlet and how to make them survive in our building. We invite them to build a home and system of a swiftlet that we will build that home for them. We are middleman and get the nest from buyer for sell to supplier and we dont get the commission and we have guarantee that the birds will come your farm within 30 days absolutely.

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 3

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 3
Market Feasibility Study

Market Analysis In Eastern and Southern of Thailand have many coast provinces and many Swiftlet. This part of Thailand is a good place for bearing swiftlet and protects swiftlet. The business can increase amount of swiftlet. The amount of swiftlet is important for doing the business. Other competitions invest the business that depending on a mass of swiftlet. This business has old competition that has knowledge and experience for doing the business. The business has to have a lot of capital for doing the business. Markets are big and high demand that is a good opportunity for investing the business. Incomes are stable and continuous growth. The business is not various to other. The investor should invest this business because it is stable more than stock exchange. The amount of swiftlet in Thailand is enough for the 200 square meters birds house is 1,833,957 houses.
(http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E 0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&s ource=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildli feyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AF QjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja) (http://swiftletline.blogspot.com/2009/09/blog-post_3299.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 3.1 Amount of swiftlet in the building of each province

No.

Province

District

No of building for make a nest

Population of swiftlet

Year of swiftlet for make a nest

Rayong

Muang Klang

1 5 2

300-500 1,000-2,000 1,000-2,000

3-5 5-7 10-15

Chanthaburi

Muang

Trad

Muang

300-500

1-3

Samutsakhon

Muang

2,000-3,000

25-30

Phetchaburi

Baan hlam

1,500-2,000

10-15

Prachubkirikhan

Pranburi

500-1,000

3-5

Chumphon

Muang Paknam

2 5 7

2,000-3,000 2,000-3,000 3,000-4,000

7-10 7-10 10-15

Suratthanee

Muang

Muang 9 Nakhonsrithamarat Pakphanung Huasai Khaochaison 10 Pathalung Thamod Pakphayun

10 35 4 2 1 5

7,000-10,000 80,000-100,000 2,000-3,000 300-500 300-500 1,000-1,500

15-20 70-80 5-7 3-5 3-5 5-7

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PROJECT FEASIBILITY STUDY AND EVALUATION

Hat-Yai Sing-hol-nakhon 11 Songkhla Sat-hing-phra Khra-sae-sin Ra-nod 12 Pattani Muang Muang 13 14 Narathiwat Ranong Takbai Muang Khlaburi

3 1 1 1 1 13 11 3 3 1

500-1,000 300-500 300-500 300-500 300-500 10,000-20,000 10,000-20,000 500-1,000 500-1,000 100-300

3-5 3-5 3-5 3-5 3-5 20-25 20-25 5-7 3-5 1-3

Muang 15 Pangnga Taguatung Taguapha

2 1 1

500-1,000 300-500 300-500

3-5 3-5 3-5

16

Phuket

Taimuang Muang

4 5 5

1,000-2,000 1,000-2,000 1,000-2,000

3-5 5-7 3-5

17

Trang

Muang

Klangtrang 18 Satun Muang

7 2

2,000-3,000 300-500

5-7 3-5

Result

152

133,200-193,300

Reference: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

General information for Investing


Figure 3.1 density of swiftlet

Reference: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

General Environment Analysis -Political Swiftlet housing business started in the Ayutthaya period the first stage be make it in the tribute until the reign of King Taksin until the year 1939 after the legislation Act. That made by Thai people of Chinese descent whose generation was replaced has developed into a multinational business with intricate patterns and there are huge benefits until now.
(http://www.actsthai.com/default.asp?content=contentdetail&id=162 )

From the historical data and information of the Council of State Act 1997 about to control laws to keep the bird's nest and the product of bird's nest in Thailand. 1. The conservation and protection of wildlife 1992 a nest of edible bird's nest is protected animals in the group of birds and was placed in the wildlife refuge 97. 2. The bird's nest duties 1997 became effective on October 15, 1997 (Duties Act bird's nest. Act 1939) by the local government to improve the care and management of the bird's nest, the natural resources that are available locally and the money shall be vested in a nest of local revenue and improve rules and procedures to the private sector to keep the bird properly. 3. Beverage Bird's Nest must be registered by the Ministry of Health No. 214 BE 2000 drinks in sealed containers the bird's nest beverage in the animal products. According to the instructions for contacting the applicant's health products, cosmetics, food and hazardous materials must be submitted for laboratory analysis, quality standards, the Ministry of Health and label approval of food from the Food and Drug Administration.
(http://www.srcthai.com/index.php?lay=show&ac=article&Id=539026968)

Until late in 2002 and the Customs Department of Thailand has found that distributed around the world according to various countries including China, Hong Kong, Tai dreaded Penang, Malaysia, India, Iran, Vietnam, Myanmar, Singapore, France, Italy, Belgium, Holland, Denmark, England, Brazil, Brunei, Cambodia, Egypt, Indonesia, Japan, America ,etc. The list of these countries total exports of Thai bird's nest is a large one; it depends on the number of Chinese people who live and popularity of the country. The export of bird's nest that is important throughout Hong Kong and China.
(http://www.actsthai.com/default.asp?content=contentdetail&id=162 )

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PROJECT FEASIBILITY STUDY AND EVALUATION

-Economy Bird's nest is one of those foods that are considered valuable nutrition and good taste. It is called "Caramel in East Boston" and the bird's nest in a high level. So, sometimes popularly known as bird's nest "white sea" bird's nest business is related to the substantial annual income. The bird's nest, both domestically and for export continues to rise steadily. The continuing demand for nest increased as well, so now we have a business to build houses for swallows to nest. It is good business to make money. Due to the nature of the bird's nest with a small amount and the yield remained high. Bird markets in the country because the current economic health. Bird's nest in the market separated as follows. Bird's nest sold in pharmacies and shops selling traditional Chinese medicine. This is to certify that a true bird's nest bird's nest price of high quality 130000-150000.Baht per kilogram. The lowest grade will be priced from 60,000 baht per kilogram, depending on the quality of the nest. Thailand is one of the few countries that export swallow bird's nest. Nests and nest building is an attractive business. The yield remained high and cannot resolve bird's nest on the needs of some markets. (http://www.positioningmag.com/prnews/prnews.aspx?id=61117) (http://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18 &lang=th) (http://abirdnest.igetweb.com/index.php?mo=3&art=87463)

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PROJECT FEASIBILITY STUDY AND EVALUATION

-Social and Environment In today's society the bird's nest in the world market also tends to grow continuously. In domestic has increased as a result of the belief in the medicinal properties of the birds nest. Swiftlet nests are natural products that are only a few sources only. This results in the business of building houses for the Swiftlet to a nest to keep it simple by our company to build a bird house, bird house and put system all of those who are interested in making bird's nest. In Thailand, this business is a natural principle in the cave that has been applied to the nest building by factors related to appropriate lighting, temperature, relative humidity, with a bird call from assessing the suitability of the location, design, house martin nests. Design system and installation of humidity and temperature. Designing and installing a sound system and tracking issues by investing to build a house martin nest is becoming an attractive investment channel. There is quite a good return for investment compared with investment in other channels.
(http://abirdnest.igetweb.com/index.php?mo=3&art=87463) (http://www.banrangnok.com/business1.php)

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PROJECT FEASIBILITY STUDY AND EVALUATION

-Technology In the past, the swiftlet nest difficult to keep when people want to keep the nest they have to used worker to keep it out, then now it changed because they have new technology that is usage the sound that recorded nests sound setting in house this technic use for summon the swiftlet to come in house and living in that house and in house muse be control the temperature is between 26 32 degrees. This is called Bann Rung Nok E Ann, the manager of South Sea of Siam nest and the manager of The South Researched of swiftlet said that, [The Business of Bann Nang Ann has invested not lower than 400 houses, for the people who can do business success have to use the technology and the knowledge is very important]. For the swiftlets sound recording is a very important technology of houses bird it can divided 2 types; 1. The swiftlets sound that usage outside houses bird 2. The swiftlets sound that usage inside houses bird Love song is the sound that use for summon the female bird. Fighting song is the sound that use for summon the male bird.

The problem of sound is customer must be used real sound of the swiftlets bird, and the customer have to use the specific sound that use for summon the swiftlet only and buy the sound recording from the reliable seller. (http://www.bangkokbiznews.com/2008/10/12/news_27410173.php)

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Competition Analysis (3C Analysis)


1. Competitor Analysis

Muang Lung Nok Company (http://www.mrnsite.com/) This company has management by using supply-chain; they have agency in each region for sale their franchise. They have 2 full swiftlet farming for sell to customer and they have guarantee about the nest of swiftlet 40,000 baht/kilogram in 5 years. The customer can sell back to the firm, if they arent appreciated about the house and get interest 7% per year. Characteristic of this company can consist into 4 points; Strength This is old company, so they have loyalty customer. They have office every region. They have guarantee They have a lot of information about swiftlet in website of them They have a lot of experience They are first system for breed swiftlet(Hi-tech Prefabrication System) There is corporation with Thailand incitement center for swiftlet framing horse in longtime Weakness They have many customers, the service is not enough Cost of equipment is high Opportunity This company has reliable because they opened for a long time. They have a lot of franchises, so customer can contact them in every region Threat Season change it make to food resource of swiftlet are decrease

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PROJECT FEASIBILITY STUDY AND EVALUATION

Thai - Indo Swiftlet Supply (http://www.tisscenter.com/) This company has many new version technologies that can make system is high potential. There are many article about manage farm, how to make farm and register system for customers to get about news, knowledge, and experience in their website. Strength There are various networks to support them. They sale the house that include the swiftlet also. They can produce the beverage from the nest of swiftlet. There are old experience officer. They have a cooperative with Indonesia Weakness There are few equipments and service for customers. There are few channels for contact with customers. Opportunities There is old customer in their business. There is important location for build the house. Treat They cant support all the customers Season change it make to food resource of swiftlet are decrease The political relationship with Indonesia may effect to the business.

2.

Customer Analysis Customer in the business is small group because of advertising is poor. This is high

risk and high return because the profit is depended on amount of swiftlet in the house. All of them focus on the size of land because if customers have a lot of land which can build a lot of building and a lot of swiftlet also.

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PROJECT FEASIBILITY STUDY AND EVALUATION

3.

Competitive Analysis This market has never known before that competitor is few. The big competitors are

few that around 2 companies. This business high capital that suitable for people who have a lot of money and want to invest a business that customer can control about environment. My Baan Nang Ann is develops the service and give information to solve the problem for customer which is a big company few promote to people. Marketing Mix Strategies (4P) The Marketing Mix Strategies are often referred to as the Four Ps since the most important element of marketing are concern with: Product or Service strategies Bann Nang Ann Company have 3 types of the product, first we have a completed building, second is equipment and the last is the system for swiftlets house, we separated the equipment and system for who want to buy special equipment or especially system so, it can sell many things that is alternative for customer. Price Strategies The price of building is high, but it is high quality and we ensure and guarantee in long term. If customers have a problem, they can contact company then we will solve problem immediately. Place or Distribute Strategies The office of Ban Nang Ann Company located in the city of Chumphon province because this province is center point between east and south of Thailand, it easy take care customers. When customers have a problem, it comfortable to meet and solve the problem for them. Promotion Strategies Success Guarantee; Customer who invested with Ban Nang Ann project, after a period of 2 years, if customers not satisfied with the harvest of swiftlets nest then customer can sell back to our company with interest 7% per year. And we guarantee that customer can sell the swiftlets nest because we will provide the market that require swiftlets nest. Make sure the customer will get many of benefits that our company provided to them.

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PROJECT FEASIBILITY STUDY AND EVALUATION

Sales Forecast/ Profit Estimation


People are officers, when they retired from their job. They will get a lot of money. Target markets that are company choose is the person who retired from officer career because having a big money to invest about swiftlet business. In 2012, there are 4,420 officers in Thailand retired from their job. Estimation of Baan Nang Ann Company, we estimate 0.001% from officers are retired that will come to invest with our company is 4 persons and forecast sales will increase 1 person every year as follow. 4420 x 0.001 = 4.42 = 4 person/year Equipment for one building 1. Tweeter 320 (100 baht/piece) 2. Speaker for four corner 80 sets (400 bath/set) 3. Speaker for navigator bird 20 piece (1,000/piece) 4. Horn speaker 2 piece (1,200/piece) 5. Fans for reduce temperature 320 piece (500/piece) 6. Speaker cables 10 roll (1,000/roll) 7. Single cable (2.5 mm.) 10 roll (1,000/roll) Total System for one building 1. Machine for swiftlet three sound (sound In, sound Out, sound lull) 2. Temperature and Moisture set control. 3. Hormonal condition for new swiftlet house, Hormones for call swiftlet, Hormone nest. 4. Machine for create artificial fog 8 slots. 5. Set up artificial nest system, care throughout the life of the swiftlet house and free update swiftlet sound. Totaling of all system 550,000 baht 32,000 baht 32,000 baht 20,000 baht 2,400 baht

160,000 baht 10,000 baht 10,000 baht 266,400 baht

*All of this system for one building and we sale this model in set.

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PROJECT FEASIBILITY STUDY AND EVALUATION

Full option building (http://www.4shared.com/office/NhOQX497/_online.html) Only the building in cost 6,000,000 baht, 16x20 square meters and have 5 floor, each square meter is 3,750 baht Reference: (http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_
virtuemart&Itemid=1)

Complete building include equipment and system in cost 7,500,000 baht * For complete building we us 180-200 days to build it.

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PROJECT FEASIBILITY STUDY AND EVALUATION

Sale Forecast Year 1


Table 3.2 Sale Forecast Year 1

Sale Forecast Year 2


Table 3.3 Sale Forecast Year 2

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PROJECT FEASIBILITY STUDY AND EVALUATION

Sale Forecast Year 3


Table 3.4 Sale Forecast Year 3

Sale Forecast Year 4


Table 3.5 Sale Forecast Year 4

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PROJECT FEASIBILITY STUDY AND EVALUATION

Sale Forecast Year 5


Table 3.6 Sale Forecast Year 5

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PROJECT FEASIBILITY STUDY AND EVALUATION

Marketing Expense (Sale Incentive)


Ban-Nang-Ann has expense as follow; 1. Advertising on website www.wink.in.th 180*180 pixel for 1,800 baht per month

2. Advertising on seminar Phuphaphung Resort 700 baht/person. Seminar on January for 200 audients. (http://www.phuphaphung.com/meeting.html) 3. Advertising on radio Chumphon Station Hi-Way Radio FM. 95.50 MHz 2000W for open spot 15-18 time/day 6,500 Baht/month (http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8)

Total cost of the Advertisings 1,800 + 6,500 + 140,000 = 148,300 Baht per month.

Conclusion
The beginning of our business will try to give information to customer by seminar, advertisement and persuade them to understand nature of our business. We will sale full-option building. When customer who want to have own business. This is a channel to lead a people to know about my business more than before because my target group focus on top manager that have relationship a lot of people in their business before they retire that may have a word of mouth. This is an opportunity to expand the business for old people that want to stay at home. The business has few competitors that opportunity in the market. We will develop about service that more than other competitor. We set up hotline, web-site to tell the technique to customer from professor. This is the way which fights to other business. We support about research of swiftlet from scientist that make us know about behavior of swiftlet. We will know how to bear the swiftlet in the right way that can make high nest quality and amount of bird will increase. We can keep the nest within 2 years or less than 3 years that other companies never do before.

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Chapter 4

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 4 Investment Pre-Operation Cost Business Registration

According to Commercial Registration Act B.E.2499, Persons who conduct sales businesses of any one kind or several kinds of items with the income of more than 20 Baht per day or such items have total value of 500 Baht or above, must conduct Commercial Registration. According to swiftlet nest duty Act B.E.2540 section 5, 14, 17, 25, 26, and 28 these Act mean the rule cannot affect to the swiftlet nest of them can sell. The rules arent effect. According to Public health Act B.E.2535 section 8, 22, 23, 27, 28, 29, 44, 45, 46, and 47 these rule mean the owner should keep the clean, print color, and cant make the pollution to the neighbor. According to Food control Act B.E.2522 and revised edition 3 these rule mean the building want to adjust your building and you have to follow the rule. Reference: , . , ( : . , 2554), 162.
Table 4.1 Operation Cost

No. 1 2 Land and Building Adjustment

Details

total 1,450,000 640,000

* Material can may fluctuate 5% (http://www.baanlaesuan.com/OnlyOnWeb.aspx?articleId=129) 3 Interior and design Total 69,000 2,159,000

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Inside model office

Figure 4.1 inside model office

Reference: (http://directdesign.blogspot.com/)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Investment Cost
Land and Building
Figure 4.2 Land and Building

Type of Property: 3rd Commercial Building near Tha Sae junction, Chumphon province. Space: 20 square two-meters Usage area: 120 square meter Location of Property: 22/43rd Commercial Building, ThaSae District, and Chumphon Province Thailand. Information: Commercial Building (3rd Floor), size of it is 4.00 X 10.00 m. 20 square two-meters, widely 4 meter, connected to Phet Kasem road. Price: 1,450,000 Baht Reference: (http://www.ocean.co.th/th/real-estate/detail.php?AssetID=217&SystemModuleKey=asset)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Vehicle
1. Pick up ISUZU Spark 2.5 VGS S
Figure 4.3 ISUZU Spark 2.5 VGS S

Brand: ISUZU Model: Spark 2.5 VGS S Price: 528,000 Baht / vehicle Piece: 5 vehicles, 5 x 528,000 = 2,640,000 Baht

Reference: (http://www.isuzuclub.com/price.php)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Equipment
1. The Table + Computers Table + the Corner for the Executive

Figure 4.4 the Table + Computers Table + the Corner for the Executive

Brand: W- WINER Model: Price: 5,470 Baht Piece: 1

Reference: (http://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%8 7%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0 %B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

2.

The PVCs Table + the Corner + the Desk for the Manager

Figure 4.5 the PVCs Table + the Corner + the Desk for the Manager

Brand: Model: Price: 6,300 Baht/Table Piece: 1 Table

Reference: (http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67)

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PROJECT FEASIBILITY STUDY AND EVALUATION

3.

The PVCs Table for the Employee

Figure 4.6 the PVCs Table for the Employee

Brand: Model: Price: 2,100 Baht/ Table Piece: 4 Tables, 4 x 2,100 = 8,400 Baht

Reference: (http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53)

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PROJECT FEASIBILITY STUDY AND EVALUATION

4.

Conference table

Figure 4.7 Conference table

Brand: Model: Price: 18,600 Baht * Include 8 chairs

Reference: (http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60)

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PROJECT FEASIBILITY STUDY AND EVALUATION

5.

The Popular Sofa

Figure 4.8 the Popular Sofa

Brand: IDOL LIVING Model: Price: 11,600 Baht/ Sofa Piece: 1 sofa

Reference: (http://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E 0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E 0%B8%A5%E0%B9%88%E0%B8%B2.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

6.

The PVCs Chair for the Executive

Figure 4.9 the PVCs Chair for the Executive

Brand: Model: Price: 2,400 Baht/ Chair Piece: 1 Chair

Reference: (http://www.thaiofficepro.com/page.php?id=23&mnid=45&pid=148)

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PROJECT FEASIBILITY STUDY AND EVALUATION

7.

The PVCs Chair for the Manager

Figure 4.10 the PVCs Chair for the Manager

Brand: Model: Price: 1,500 Baht/ Chair Piece: 4 Chairs, 4 x 1,500 = 6,000 Baht

Reference: (http://www.thaiofficepro.com/page.php?id=23&mnid=37&pid=164)

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PROJECT FEASIBILITY STUDY AND EVALUATION

8.

The PVCs Chair for the employee

Figure 4.11 the PVCs Chair for the employee

Brand: SKU Model: NEON BK ODP000152213 Price: 950 Baht/ Chair Piece: 5 Chairs, 5 x 950 = 4,750 Baht

Reference: (http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213)

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PROJECT FEASIBILITY STUDY AND EVALUATION

9.

MONITOR LCD EMACHINES

Figure 4.12 MONITOR LCD

Brand: Model: E193HQVB Price: 2,890 Baht/ LCD Piece: 6 LCDs, 6 x 2,890 = 17,340 Baht

Reference: (http://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5E193HQVb.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

10.

PC ACER EMACHINES

Figure 4.13 PC Acer Emachines

Brand: ACER Model: ET1358-274G5000MG/9003 Price: 12,305 Baht/PC Piece: 6 PCs, 6 x 12,305 = 73,830 Baht

Reference:
(http://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-

274G5000MG/9003.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

11.

Air Conditioner in the first room (1stfloor)


st

Figure 4.14 Air Conditioner (1 floor)

Brand: Mitsubishi Model: MCF-SD24VD 21200 BTU Price: 34,000 Baht/Air Conditioner Piece: 1 Air Conditioner

Reference: (http://www.siammitsu.com/productMITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0 %B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8 %9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B 8%B9-4943-35038-1.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

12.

Air Conditioner in the upstairs room (2rd floor)

Figure 4.15 Air Conditioner (2rd floor)

Brand: MITSUBISHI (NEW MOVE EYE) Model: MS-SFF13VC 13153 BTU Price: 22,500 Baht/ Air Conditioner Piece: 2 Air Conditioners, 2 x 22,500 = 45,000 Baht

Reference: (http://www.siammitsu.com/productMITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E 0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B 8%A1%E0%B9%882011-4678-33086-1.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

13.

Multifunction Inkjet Printer for the office

Figure 4.16 Multifunction Inkjet Printer

Brand: Brother Model: Price: 9,990 Baht/ Printer Piece: 1 Printer

Reference: (http://www.chkspec.com/item/Brother-MFC-790CW-)

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PROJECT FEASIBILITY STUDY AND EVALUATION

14.

Telephone

Figure 4.17 Telephone

Brand: PANASONIC Model: KX-TSC11MX Price: 990 Baht/ Phone Piece: 6 Phones, 6 x 990 = 5,940 Baht

Reference:
(http://www.sripiboon.com/product-th-98454-521471-

*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E% E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0% B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC1 1MX.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

15.

Lavatory

Figure 4.18 Lavatory

Brand: Siena Model: N-7631 Price: 1,989 Baht/ Lavatory Piece: 2 Lavatories, 2 x 1,989 = 3,979 Baht

Reference: (http://www.191sale.com/index.php?lay=show&ac=cat_show_pro_detail&cid=21160&pid=8 7655)

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PROJECT FEASIBILITY STUDY AND EVALUATION

16.

Spray

Figure 4.19 Spray

Brand: ZT - B Model: Price: 200Baht/ Spray Piece: 2 Sprays, 2 x 200 = 400

Reference:
(http://faucet.tarad.com/product-th-656137-3098000-

%E0%B8%AA%E0%B8%B2%E0%B8%A2%E0%B8%89%E0%B8%B5%E0%B8%94%E0 %B8%8A%E0%B8%B3%E0%B8%A3%E0%B8%B0+ZT+B.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

17.

Sink

Figure 4.20 Sink

Brand: Olicsion Model: D006 Price: 750 Baht/ Sink Piece: 2 Sink, 2 x 750 = 1,500 Baht

Reference: (http://www.ppdynamic.com/product.detail_24991_th_217928)

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PROJECT FEASIBILITY STUDY AND EVALUATION

18.

Mirror in the toilet

Figure 4.21 Mirror in the toilet

Brand: Model: Price: 110 Baht/ Piece Piece: 2 Mirrors, 2 x 110 = 220 Baht

Reference:
(http://www.191sale.com/index.php?lay=show&ac=cat_show_pro_detail&cid=21173&pid=8

7604)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 4.2 Depreciation year 1

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 4.3 Depreciation year 2

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 4.4 Depreciation year 3

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 4.5 Depreciation year 4

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PROJECT FEASIBILITY STUDY AND EVALUATION

Table 4.6 Depreciation year 5

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 5

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PROJECT FEASIBILITY STUDY AND EVALUATION

Chapter 5 Operations Operating Cost Raw material Cost


Our product is in term of building for swiftlet, modify old building to be a house of swiftlet and another product is equipment for swiftlet such as Hormonal Formula 1-2, The temperature control and humidity by controller, TIMER (3 in 1), Machine-made fog (Add moisture), Machine-made fog version UFO (Add moisture), The call of birds 3 sounds 2 systems, The call of birds, Fan lowers the temperature, Equipment for another protects birds, and Artificial nests.
Figure 5.1 Hormonal Formulas 1

Product Name: Hormonal Formula 1 pretreatment in the birds house and birds pull into the house. Detail: Hormonal Formula 1 pretreatment in the birds house. Appropriate for swiftlets home or farm reopening or no success. For pull birds into the house and pretreatment smell after construction such as wood smell, plaster smell, wire smell, silicone smell, etc. Size 1-5 liters. Price: 2,880 baht (http://www.swiftletcenter.com/product/527749/T21%20%20SWIFTLET%20HORMONE%20LIQUID%204L.html)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 5.2 Hormonal Formulas 2

Product Name: Hormonal Formula 2 increase growth and fertilization Detail: Hormonal Formula 2 used to increase growth. The parent birds would strong and increase fertilization. Size 1-5 liters. Price: 2,880 baht (http://www.swiftletcenter.com/product/527751/T20%20%20SWIFTLET%20LOVE%20BOOSTER%20LIQUID%204L.html)

Figure 5.3 the temperature control and humidity by controller

Product Name: The temperature control and humidity by controller. Detail: Control temperature and humidity inside the birds house in good condition. It can controller the fog machine and set time control call birds as well. Price: 5,700 Baht (http://swiftletthailandshop.com/p_6654_34355_95871_E6A-TEMPERATUREHUMIDITYCONTROLLER-TDK0302.htm)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 5.4 Machine-made fogs

Product Name: Machine-made fog (Add moisture) Detail: Used to adjust the temperature inside the bird house in a suitable condition. You can control the humidity temperature. There are 2 versions is version made normal fog and made special fog. Price: 6,900 Baht (http://swiftletthailandshop.com/sm_6654_33118_%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8% B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%97%E0%B8%B3%E0%B8%84%E0%B8%A7%E0%B 8%B2%E0%B8%A1%E0%B8%8A%E0%B8%B7%E0%B9%89%E0%B8%99%E0%B8%9E%E0%B9%88%E0%B8%99%E0%B8%AB%E0%B8%A1%E0%B8%AD%E0%B8%81.htm)

Figure 5.5 the call of birds 3 sounds 2 systems

Product Name: The call of birds 3 sounds 2 systems Detail: This is a machine that is specially designed. The outer ring tones, sounds, and sounds lull. It can use USB and SDCARD have timer. It used to control the 3 sounds free time too separately. If a power outage BLACKUP-TIMER again for 7 days without setting a new time and speaker can control up to 600 comfortably. Price: 60,000 Baht (http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E 0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99%E0%B8%81.ht ml)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 5.6Fan lowers the temperature

Product Name: Fan lowers the temperature Detail: This type of fan is embedded into the wall instead of the old drill holes that are dormant. We do bird control nature, we must not let them control our nature. Work through the water using the wind to reduce the temperature. Temperature controller can be connected to it. Price: 500 baht (http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E 0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99%E0%B8%81.ht ml)

Figure 5.7 Equipment for another protects birds

Product Name: Equipment for another protects birds Detail: Equipment for another protects another bird into the house. Price: 260 Baht (http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E 0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99%E0%B8%81.ht ml)

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PROJECT FEASIBILITY STUDY AND EVALUATION

Figure 5.8 Artificial nests

Product Name: Artificial nests Detail: Use for spoof the birds would come builds new nests and compensate you keeps out of the nest prematurely. Price: 50 baht (http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E 0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99%E0%B8%81.ht ml)

Figure 5.9 the Ben Timer Board 2 CH 4 Point

Product Name: The Ben Timer Board 2 CH 4 Point Detail: It's important for the controller to switch the device to work the bird which it works too heavy. Price: 5,600 baht (http://swiftletthailandshop.com/sm_6654_33120_%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8% B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B 9%80%E0%B8%A7%E0%B8%A5%E0%B8%B2%E0%B8%AD%E0%B8%B1%E0%B8%95%E0%B9%82%E0 %B8%99%E0%B8%A1%E0%B8%B1%E0%B8%95%E0%B8%B4.htm)

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Figure 5.10 Twister-speaker

Product Name: Twister-speaker Detail: To make a voice of swiftlet for requesting a swiftlet to make a nest. Price: 100 baht

(http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E 0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99%E0%B8%81.ht ml)

Figure 5.11 Navigator Speaker

Product Name: Navigator Speaker Detail: To navigate the swiftlet for following in the house. Price: 1,000 baht

(http://swiftletthailandshop.com/w_6654_12219_%E0%B8%9A%E0%B8%97%E0%B8%84%E0%B 8%A7%E0%B8%B2%E0%B8%A1%E0%B8%84%E0%B8%99%E0%B8%A3%E0%B8%B1%E0% B8%81%E0%B8%99%E0%B8%81%E0%B9%81%E0%B8%AD%E0%B9%88%E0%B8%99.htm)

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Figure 5.12 outside Horn Speaker

Product Name: Outside Horn Speaker Detail: To make a voice of swiftlet for requesting a swiftlet to make a nest. Price: 1,200 baht (http://shopping.sanook.com/product/5929588)

Figure 5.13 Speaker line

Product Name: Speaker line Detail: To use with speaker. Price: 1,000/roll (http://www.pacificcable.com/Picture_Page.asp?DataName=255-512CL)

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Figure 5.14 Electronic line 2.5 mm

Product Name: Electronic line 2.5 mm Detail: To use with electricity. Price: 1,000 baht/roll (http://shop.ng-supply.com/product.php?id_product=84)

Figure 5.15 Meranti Wood

Product Name: Meranti Wood 1x8 inch Detail: Wood for swiftlet make the nest. Price: 105 Baht (http://swiftletthailandshop.com/sm_6654_33110_%E0%B9%84%E0%B8%A1%E0%B9%89%E0%B8%
95%E0%B8%B5%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B9%84%E0%B8%A1%E0%B9%89%E0%B8%9B%E0%B8%B7%E0%B8%94%E0%B8%A1%E0%B8% B8%E0%B8%A1.htm)

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Product & Operation Analysis Product Characteristics Full-Option building The Baan Nang Anns productions are the building including with inside-outside systems, equipment and to set up the system in customers building. The complete building is the building adds up the system inside and outside for customer quickly begin open the business. The retail product is equipment. The equipment can sale to customer who would like to buy for improves their business. Baan Nang Ann installs and manages systems to customer when they contract us.
Figure 5.16 Full-Option building

Reference: http://www.srcthai.com/index.php

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Production &Service process The process of complete building (Outside building) 1. Baan Nang Ann constructs building which standard of building that we sell which size is 16*20 meter. The area should have 2 types that 1st, macro habitat and 2 nd, micro habitat. Macro-habitat has swiftlet live in that area before. The good environment for construct the building should have: -50% of the area is a rice field or the plants that have stem height are less than 1 meter such as rice field, grass field. -30% of the area is the trees that height of stem is over 5 meters. -20% of the area is the swamp or lagoon such as rive, dam, mangrove forest. Micro-Habitat in the house should have: -The good environment in the house -Right Flying path that swiflets are easy to fly in and out of the house. -The right temperature is 27-29 C. -The suitable humidity is 80-95% -The suitable dark is 2-6 Lux. The area of swiftlet find foods is 25 square kilometers. The house should build near good environment for succeed in the business.

Reference: (http://swiftletline.blogspot.com/2009/09/1.html )

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2. 1st floor of the building is open and lay down cement on the floor. 2nd, 3rd, 4th and 5th are the house of swiftlets. The swiftlets nesting area have builded by Meranti Woods that is medium woods and not smelled but have a fiber that suitable for nests swiftlets. The cross-section of woods are 15, 20, 30 cm that can good protect the wind and light. The box of wood can build 2 types are 30*100 cm that cross-section is 1520 cm and 30*100 cm; cross-section is 20-30 cm. The thin of the wood should 1-1.5 inches; width is 6-8 inches. The long should choose depend on the long of house. To make the slit about 2 mil on the two side of wood about 3-10 slot. The box that make for swiflets make nest call Matrix System. It is to cross wood become a box. The boxes have block swiftlets way for persuade the bird decide to build the nest. It can protect the light and wind also. The corner of the box should build corner board for defense the bird make the nest in the corner that the price of nest in that place is cheap.
Reference: (http://swiftletline.blogspot.com/2009/09/2.html)

Figure 5.17 The slot of the wood

The slot of the wood for the bird can hold

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3. To make the hole in northern or southern because for block a light and control humidity in the house but the good hole should clear and easy to entrance the house. The size of hole is 80*100 Cm or 80*30 Cm. The good hole should height and width depend on the rovings bird. The swiftlet roving area should clear and enough for the bird. The birds feel fine and not aggressive. The hole should build in the southern of the house because the western-wind is very effect to Thailand but holes get effect from the sunshine, so, the hole should build in the south of the house.
(http://swiftletline.blogspot.com/2009/09/2.html ) (http://swiftletline.blogspot.com/2009/09/6-3-4-23.html)

Figure 5.18 Swiftlet roving area

Reference: http://swiftletline.blogspot.com/2009/09/2.html

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Figure 5.19 Swiftlet House

Reference: http://swiftletline.blogspot.com/2009/09/2.html

4. To make a pathway around the building which size is 80 cm.

Figure 5.20 around the building

5. The stair of 2nd, 3rd, 4th, 5th array from up to down in the same side. 6. The stair of 1st, 2nd are inside the control room (The control room is 1 st floor)

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Figure 5.21 control room

Reference: http://swiftletline.blogspot.com/2009/09/2.html

7. To build sink around the house every floor, the size is 20*45cm. Inside of the wall build a cement block and install the pipe for ventilate air.
Figure 5.22 sink around the house

Reference: http://swiftletline.blogspot.com/2009/09/2.html

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8. Outside of the wall build a brick vents


Figure 5.23 brick vents

Reference: http://swiftletline.blogspot.com/2009/09/2.html

9. To build cement block around the roof that has to keep water level is 10cm for reduce temperature.
Figure 5.24 cement block around the roof

Reference: http://swiftletline.blogspot.com/2009/09/4.html

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The process of complete building (Inside Building) Speakers& Systems After, we build the outside of building. We concentrate on the system that we build inside of the building. The system that we use is a sound that persuade the swiftlet explore in the house. The sound is very important because it uses to persuade swiftlet build nest in the house, if the sound is good that mean the nest is good also. The price is 500 baht to tenthousand baht. The sound has very kind in Indonesia and Malaysia such as the sound in the cave, the sound in the houses bird, the sound under a bridge, the sound of little bird in the nest and others that is a lot of competitions. In Thailand, sounds have not various, competitive and few kinds that is very hard for find the sound that effect to the price is expensive. The sounds that persuade swiftlet can separate to 3 types as follow; 1. External sound. 2. Internal sound 3. Birds testing sound.
Reference: http://swiftletline.blogspot.com/2009/09/4.html

External Sound The external sound is to persuade the bird want to entrance to the house. The external sound can separate to use in 2 kinds. First, pooling sound and second, inviting or guiding sound. The pooling sound use for persuade the bird for build the nest in the house that open with the hexagonal speaker or long range speaker. The speaker should install condenser for make a voice is clear. External Speakers install in entrance way that distance is every 4 meters per external speaker that along the house to the depth of the house because for the swiftlet can explore around the house and make decision build the nest. The inviting sound is inviting sound to the swiftlet that persuade them build the nest in the deep of house.
Reference: http://swiftletline.blogspot.com/2009/09/4.html

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Swiftlet internal sound It is the sound that opens inside the house that opens by the tweeter speaker. The speaker on the box of swiftlet should massy install in the house. Tone of the sound should similarly sound of couples swiftlet, swiftlets family but in the night, the sound change tone to lull birds in the house. The internal sound should select the high frequency and add up condenser also. The speaker install around the box of nest. The amount of tweeter is 1 set per 2 square meters for installing.
Figure 5.25 Swiftlet internal sound

Reference: http://swiftletline.blogspot.com/2009/09/4.html

Birds testing sound It is the sound for persuade the swiftlet in long range that the sound similarly the swiftlet get a dangerous. The tone is high for the swiftlet can hear in the long range. The birds are very quickly reactive with this sound but it cannot use for inviting the bird anymore. The good sound for inviting the birds should clear, no hiss, hum and background; the swiftlets sound only. The sound should record in the caves or the houses that have a lot of swiftlet only. The good sound for use in the business should select base on purpose, if it not depend on the purpose it might not persuade the swiftlet as well.
Reference: http://swiftletline.blogspot.com/2009/09/4.html

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Other Equipment The equipment that support the speaker for invites the birds is Amplifier, CD/DVD player (USB-port) and Tweeters. The amplifiers should select the high level watts because it has to use a lot of the speakers or the tweeters.
Reference: http://swiftletline.blogspot.com/2009/09/4.html

How to use the stereo The stereo can separate to 2 types which are external sound and internal sound. External sounds have to have 2 sets because external sounds have to open 6.00a.m to 7 p.m. So, it has to switch the stereo every 2 hours. Internal sounds have to open all days that have to switch every 2 hours also. The Digital timer manages open and closes the system that base on set up time.
Reference: http://swiftletline.blogspot.com/2009/09/4.html

The main system in the house The main factors of the house are humidity &temperature, ventilation system, light system and smell system. The swiftlets houses should have appropriate to the swiftlet. The appropriate humidity is 80-85% and temperature is 25-30 c that is environment same like the cave. This is important because the swiftlet can make decision to build the nest in the house, it can increase breed to the swiftlet and it affect to the quality of the nest and size of the nest also.
Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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The equipment in the house Humidifier & Temperature The Ultra Humidifier can produce humidity 99% RH. It can produce the fog from transducer that the fog made from the water. The fogs size is 1 micron that it can move every area in the house. The humidifier has a lot of types that select appropriate to the house. The temperature should control in 25-30 c all time. The humidity should checked all the time because if the humidity exceed the standard. It can make fungi around the box of nest that it effect to the swiftlets saliva cant soak in to the woods that effect to the nest. The swiftlets dont build the nest on the fungi area that the bird might change place to another house. So, owner take care the system every time.
Figure 5.26 Humidifier & Temperature

Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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How the temperature effect to the nest

Figure 5.27 temperature effect to the nest

Table 5.1 Temperature effect

Temperature (C)

Nest

-To spend many time to build the nest Under 27 C -Nests weight is 14 gram/nest -Nests amount is few

-Nest is hard, fully and strong -Nest is on the block 28-29 C -Nest is clean and few feather -Nests weight is 8-13gram/nest -Nest is big and high price

-Nest is easy to drop -Nest is not strong and fully Over 30 C -Nest has a lot of feather and dirty -Nests weight is 4-5 gram/nest -Nest is expensive

Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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Ventilation System The ventilation system makes for ventilation air that is same as the cave. The system generally make by PVC. The system use 4 inches PVC and L shape connector for prepare the L PVC for make ventilation system. The upper roll of pipe should under the ceiling about 50 cm and the under roll of pipe should above the floor about 100 cm. Net install inside the pipe for protect the enemy of swiftlet such as lizard, cockroach and others and install a little fan inside the pipe for increase humidity into the house. The L shape PVC has to turn down because for reduce the sunlight. The ventilation should install a lot because if the owner would like to add up the PVC, they cant break the wall off or if the humidity reduces the owner can close the lid immediately.
Figure 5.28 Ventilation System

Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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The Light System The system should set up that base on real cave which has various components. The perfect house should set up the mixture light such as dark corner, dark blur and bright corner that swiftlet can various way to build the nest. The dark effects to swiflets feel because the light is safety for them and swiftlets use dark for hide enemy and breed the little birds. The appropriate lights are 2-3 lux. The owner can evaluated the lights by use A4 paper for measure the light that if you cant see the A4 paper, it means your house very darkness. If you see blur A4 paper, it means the light are 2-6 lux. Owners can select appropriate way to set up the light and suitable for the swiftlet also.
Figure 5.29 the Light System

Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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The Smell system The smell is important to the swiftlet because it can invite the swiftlet build the nest in the house. The new house may has a some smell that not nature such as smell of painting, cable, chlorine of water and chemical that make swiftlets dont like to build the nest. There are many way to reduce smells that depend on each other. Technic for reduce smells in the house are the boxes mix with the sea that persuade the bird feel like their home, to use swiftlets muck mix with water to paint on the wall but it can persuade an enemy of the bird also. The good way should select appropriate way to reduce it and make few effects to the swiftlet.
Figure 5.30 the Smell system

Reference: http://swiftletline.blogspot.com/2009/09/3_14.html

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Location The building of swiftlet depend on the customer contact us that we just introduce suitable area for build the swiftlets house. The good area should have a lot of swiftlet and good environment. Macro-habitat has swiftlet live in that area before. The good environment for construct the building should have: -50% of the area is a rice field or the plants that have stem height are less than 1 meter such as rice field, grass field. -30% of the area is the trees that height of stem is over 5 meters. -20% of the area is the swamp or lagoon such as rive, dam, mangrove forest.
Figure 5.31 Location

Reference: http://swiftletline.blogspot.com/2009/09/1.html

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Equipment
Table 5.2 Equipment

Name

Picture

External Speaker

Inviting Speaker

Internal Speaker

Amplifier& CD/DVD player (USB port)

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Foggy machine

Thermometer & Humidity Meter

Little Fan

PVC

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Controller system

Net

Electricity cable

Digital Timer

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CD/DVD swiftlets voice

Meranti Woods

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Facilities Layout Inside House


Figure 5.32 First Floor

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Figure 5.33 Second Floor

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Figure 5.34 3rd 4th Floor

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Figure 5.35 5th Floor (Roof)

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Logistic Management Equipment, we transport by private car.

Facilities Management We provide the system for suitable with the swiftlet: External Speaker Inviting Speaker Internal Speaker Amplifier& CD/DVD player (USB port) Foggy machine Thermometer & Humidity Meter Little Fan PVC Controller system Net Electricity cable Digital Timer CD/DVD swiftlets voice

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Chapter 6

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Chapter 6 Administration Administration Cost Salary of employees 1. 1 Manager 45,000 Baht 2. 1 Accountant 15,000 Baht 3. 2 Marketing Sales 15,000/person, 15,000 x 2 = 30,000 Baht 4. 2 Human Resource Management 15,000/person, 15,000 x 2 = 30,000 Baht

Total 120,000 per Month Telephone and Internet Cost Internet, 7 Mbps. 390 for the first month and the second month then the third month to the twelfth month it will be 590 Baht/month. For the thirteenth month and the next month we will get the discount 5% of 590 that mean we get 560 per month for the internet cost.
http://www.tothispeed.com/th/promotion-customer.php

Telephone, Our Company has an agreement with the TOT that we can call 3 baht per one time following the distance of TOT assigned. http://www.tot.co.th/files/package.pdf

Gasoline Cost Bann Nang Ann has 5 cars, for 1 car we have to pay for gas 2,000 baht and for 5 cars equal to 5 x 2,000 = 10,000 baht per month. Cleaning service Bann Nang Ann used the cleaning service package this service serve 4 housekeepers to clean our company. The price is 6,000 Baht per month. http://www.onerukcleanerservices.com/

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Electricity Cost Bann Nang Ann have the expense of electricity around 3,800 - 5,000 Baht per month. Almost expenses come from the computer usage, air conditional usage, and printer usage.
http://www.eppo.go.th/power/pw-Rate-PEA.html#1

Water supply Cost Bann Nang Ann used water about 11 cubic meters about 150 Baht per month.
http://www.pwa.co.th/service/tariff_rate.html

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Table 6.1 Administrative Year 1

Table 6.2 Administrative Year 2

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Table 6.3 Administrative Year 3

Table 6.4 Administrative Year 4

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Table 6.5 Administrative Year 5

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Chapter 7

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Chapter 7 Financial
Table 7.1 Statement Year 1

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Table 7.2 Statement Year 2

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Table 7.3 Statement Year 3

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Table 7.4 Statement Year 4

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Table 7.5 Statement Year 5

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Table 7.6 Cash flow Year 1

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Table 7.7 Cash flow Year 2

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Table 7.8 Cash flow Year 3

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Table 7.9 Cash flow Year 4

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Table 7.10 Cash flow Year 5

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Table 7.11 Cash flow Year 1

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Table 7.12 Cash flow Year 2

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Table 7.13 Cash flow Year 3

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Table 7.14 Cash flow Year 4

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Table 7.15 Cash flow Year 5

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Chapter 8

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Chapter 8 Risk management Internal Risk Identify Risk


Table 8.1 Internal Risk

Internal Risk The strategy risk of the business is calculates about amount of swiftlet in all part of Thailand and to find the best location that suitable for the business. The marketing risk is a rate sale nest in the market, target group and rate exports market. The financial risk of the business is to spend a lot of capital to the business that make a high risk about the capital and may be lost a chance to invest in another business. The operational risk is to set up wrong system in buildings and customers dont know how to breed the swiftlet. The temperature is over or under suitability temperature. To control wrong humidity and light. There are enemy of swiftlet. To use wrong inviting sound. The strategies involve with amount of swiftlet in that location that depend on a location in each part. The marketing risk is the part that make customer know about our company that can make a lot of customer or decrease customer also. The financial risk is the part that all of business most concern. The operational risk is customers dont know about set up system method in the building and plan. The customers dont concentrate on advisers of the company. The strategies are good can make best profit to company. The marketing part should know a lot of equipment, knowledge, and all of the businesses that can power persuade a customer interesting in the business. The financial part should accurate collect the number in the right statement and carefulness in the statement. The accurate statements affect to make right decision to solve the problem in the business. The operation risk should select the right plan that suitable plan in the building and teach customer know how to good breed the swiftlet in the building. The business should spend some income in research department. To teach the customers understand about the system and the way of swiflet more than before.

Analyze Risk

Action of Risk

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External Risk Risk Political Analysis The bird's industry in Thailand has the problem because the government does not to support and some company is not legal. Action We need to learn about political and legal that have certainty or not and make sure those company are established according the legal. But the political in Thailand not have certainty because of gathering in each day that send the affect to entrepreneurs. The legal is also need to learn all of legal that relate directly about business. Internal political problems also unclear and to be an important factor that can make economy of Thailand have the risk of slowing down We ensure that customer will get the swiftlet for sure.

Economies

This economic problem is a big problem in Thailand. Its affect to the customer population has decreased significantly that according to Bank of Thailand the interest rate in the fourth quarter of 2554 that have a percentage in 25.3 and in international trade and export will declined 5.5 p percentages. In the investment is expected to decline by 1.0 percentage that compare with same period ago as a result of flooding in many areas in Thailand affected to the decreasing of an investment.

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Social

Some believed is the nest will contribute birds nest from the blood that made it is not popular Chumphon has tropical climate it make the birds nest has not efficiency such as in summer saliva of the bird is dry it make the small birds nest but in rainy season the birds nest are big size that is not standard size.

Technology

We have a lot of information about how to build the nest and explained the birds nest is depending on the environment around there. Now the technology is rapidly changing which is the direct risk to Baan Nang Ann because Chumphon has tropical climate. So, our company will changing in technology that can makes development technical, which it can create competitive advantage. Therefore, there are checking the temperature control and humidity by controller has efficiency to available and update retouch program or purchasing the equipment such as the temperature control and humidity by controller by consideration the appropriate of capital for creates the different to attract customer and set standard for creating quality work.

Table 8.2 External Risk

http://www.bangkokbiznews.com/2007/07/04/news_24083963.php?news_id=24083963 http://www.thaieei.com/eei2009/pdf/ee_ceo/1-2554/0301.pdf http://www.bot.or.th/Thai/EconomicConditions/Thai/Index/Documents/PII_TH_dec11.pdf http://abirdnest.igetweb.com/index.php?mo=3&art=134588 http://sites.google.com/site/swiftletsupply/home/khwam-ru-ban-rangnk http://www.gotoknow.org/blogs/posts/468879 http://utcc2.utcc.ac.th/localuser/cebf/download/analysis/attachment.pdf

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Five Force Model Evaluations

Figure 8.1 Five Force Model

Threat of new entrant Low

Bargaining power of supplier High

Competitive rivalry Low

Bargainin g power of customer Low

Threat of substitute product Low

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Five Force Model Analyses 1. Threat of new entrant: the business has use high capital for invest the business and the new businesses need to understand a nature of swiftlet also. Therefore, they are difficult for new businesses become competitors in this market. 2. Bargaining power of supplier: the amounts of swiftlet are few. So, the suppliers have powerful bargaining the raw material and the nest that is unfair to owners. The markets of businesses are quiet big but there are few intermediately in the market that make supplier can easy bargaining. 3. Threat of substitute product: Because the product is only in the market that related with the belief of Chinese, Hong Kong people and the other. The property of nests are very much more than other substitute product and the product is very specification in the market that are very hard for copied and replaced by substitute products. 4. The Bargaining power of customer: The bargaining of customers is few because demands of customer are very high that effects to the price of nests are very high also. The growth rate of market is 10-15% and the product of birds nest beverage market is 1,300 million baths in 2007. 5. Competitive Rivalry: The market of business is big that the big businesses locate in southern and eastern of Thailand that the prices for export of nests in Thailand are 126.5 million dollars in 2006 but it still not enough for the market. Thailand has to import the nest from Indonesia that is 402.32 million baths or 8.72 tons. Therefore, the market still open for the nests house. To reduce the risk The business is high risk high return that the owner should write business plan before do the business. Strategies should response to the policy and smooth with the mission, market and the business. Businesses should select the suppliers of government that they have standard and lawfulness. Substitute product not yet effect to the nests beverage because it is specific product in the market. Customer still would like to drink the nests beverage or it is still the trend that it does not affect to the bargaining power of customer. Competitive market is low because the market is open and wide in the future.

http://abirdnest.igetweb.com/index.php?mo=3&art=87463 http://abirdnest.igetweb.com/index.php?mo=3&art=128048

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Table 8.3 Sale decrease 5-15%

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Table 8.4 Compare Sale Decrease 5%

Compare Sale decrease 5%


Baan Nang Ann Profit/Loss Statement For the year 1 - 5 Ended 31 Dec. Years Revenue Sale Sale decrease 5% Net Sale Cost of Goods sold Cost of Goods Sold Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 0 0 0 52,490 593,423.16 593,423 3,373,776.84 1012133.052 2,361,643.79 236164.3788 2,125,479.41 596,743 2,531,846 3,418,954.18 1025686.254 2,393,267.93 239326.7926 2,153,941.13 52,315 596,743 2,531,520 3,419,280.04 1025784.012 2,393,496.03 239349.6028 2,154,146.43 55,086 596,743 2,534,292 15,208,308.48 4562492.544 10,645,815.94 1064581.594 9,581,234.34 51,233 596,743 2,530,519 7,387,480.69 2216244.207 5,171,236.48 517123.6483 4,654,112.83 239,600 1,643,013 239,600 1,642,862 239,600 1,642,862 239,600 1,642,943 24,532,800.00 3,967,200.00 36,799,200.00 5,950,800.00 36,799,200.00 5,950,800.00 32,132,400.00 17,742,600.00 61,332,000.00 9,918,000.00 30,000,000 1,500,000 28,500,000 45,000,000 2,250,000 42,750,000 45,000,000 2,250,000 42,750,000 52,500,000 2,625,000 49,875,000 75,000,000 3,750,000 71,250,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Table 8.5 Compare Sale Decrease 10%

Compare Sale decrease 10%


Baan Nang Ann Profit/Loss Statement For the year 1 - 5 Ended 31 Dec. Years Revenue Sale 30,000,000 Sale decrease 5% 3,000,000 Net Sale 27,000,000 Cost of Goods sold Cost of Goods Sold Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 0 0 0 52,490 593,423.16 593,423 1,873,776.84 562133.052 1,311,643.79 131164.3788 1,180,479.41 596,743 2,531,846 1,168,954.18 350686.254 818,267.93 81826.7926 736,441.13 52,315 596,743 2,531,520 1,169,280.04 350784.012 818,496.03 81849.6028 736,646.43 55,086 596,743 2,534,292 12,583,308.48 3774992.544 8,808,315.94 880831.5936 7,927,484.34 51,233 596,743 2,530,519 3,637,480.69 1091244.207 2,546,236.48 254623.6483 2,291,612.83 239,600 1,643,013 239,600 1,642,862 239,600 1,642,862 239,600 1,642,943 24,532,800.00 2,467,200.00 3,700,800.00 3,700,800.00 15,117,600.00 6,168,000.00 36,799,200.00 36,799,200.00 32,132,400.00 61,332,000.00 40,500,000 40,500,000 47,250,000 67,500,000 4,500,000 4,500,000 5,250,000 7,500,000 45,000,000 45,000,000 52,500,000 75,000,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Table 8.6 Compare Sale Decrease 15%

Compare Sale decrease 15%


Baan Nang Ann Profit/Loss Statement For the year 1 - 5 Ended 31 Dec. Years Revenue Sale 30,000,000 Sale decrease 15% 4,500,000 Net Sale 25,500,000 Cost of Goods sold Cost of Goods Sold Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 0 0 0 52,490 593,423.16 593,423 373,776.84 112133.052 261,643.79 26164.3788 235,479.41 596,743 2,531,846 -1,081,045.82 -324313.746 -756,732.07 -75673.2074 -681,058.87 52,315 596,743 2,531,520 -1,080,719.96 -324215.988 -756,503.97 -75650.3972 -680,853.57 55,086 596,743 2,534,292 9,958,308.48 2987492.544 6,970,815.94 697081.5936 6,273,734.34 51,233 596,743 2,530,519 -112,519.31 -33755.793 -78,763.52 -7876.3517 -70,887.17 239,600 1,643,013 239,600 1,642,862 239,600 1,642,862 239,600 1,642,943 24,532,800.00 967,200.00 1,450,800.00 1,450,800.00 12,492,600.00 2,418,000.00 36,799,200.00 36,799,200.00 32,132,400.00 61,332,000.00 38,250,000 38,250,000 44,625,000 63,750,000 6,750,000 6,750,000 7,875,000 11,250,000 45,000,000 45,000,000 52,500,000 75,000,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Table 8.7 Cost/Expense Increase 5-15%

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Table 8.8 Cost Increase 5%

Compare Cost Increase 5%


Baan Nang Ann Profit/Loss Statement For the year 1 5 Ended 31 Dec. Years Revenue Sale Net Sale Cost of Goods sold Cost of Goods Sold Cost of Goods sold increase 5% Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 239,600 1,642,107 44,459 593,423 2,519,589 1,720,971 516,291 1,204,680 120,468 1,084,212 239,600 1,643,013 52,490 596,743 2,531,846 3,828,994 1,148,698 2,680,296 268,030 2,412,266 239,600 1,642,862 52,315 596,743 2,531,520 3,829,320 1,148,796 2,680,524 268,052 2,412,472 239,600 1,642,719 55,086 596,743 2,534,149 16,226,831 4,868,049 11,358,782 1,135,878 10,222,904 239,600 1,642,943 51,233 596,743 2,530,519 8,070,881 2,421,264 5,649,616 564,962 5,084,655 24,532,800 25,759,440 4,240,560 36,799,200 38,639,160 6,360,840 36,799,200 38,639,160 6,360,840 32,132,400 33,739,020 18,760,980 61,332,000 64,398,600 10,601,400 30,000,000 30,000,000 45,000,000 45,000,000 45,000,000 45,000,000 52,500,000 52,500,000 75,000,000 75,000,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Table 8.9 Cost Increase 10%

Compare Cost Increase 10%


Baan Nang Ann Profit/Loss Statement For the year 1 5 Ended 31 Dec. Years Revenue Sale Net Sale Cost of Goods sold Cost of Goods Sold Cost of Goods sold increase 10% Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 239,600 1,642,107 44,459 593,423 2,519,589 494,331 148,299 346,032 34,603 311,428 239,600 1,643,013 52,490 596,743 2,531,846 1,989,034 596,710 1,392,324 139,232 1,253,092 239,600 1,642,862 52,315 596,743 2,531,520 1,989,360 596,808 1,392,552 139,255 1,253,297 239,600 1,642,719 55,086 596,743 2,534,149 14,620,211 4,386,063 10,234,148 1,023,415 9,210,733 239,600 1,642,943 51,233 596,743 2,530,519 5,004,281 1,501,284 3,502,996 350,300 3,152,697 24,532,800 26,986,080 3,013,920 36,799,200 40,479,120 4,520,880 36,799,200 40,479,120 4,520,880 32,132,400 35,345,640 17,154,360 61,332,000 67,465,200 7,534,800 30,000,000 30,000,000 45,000,000 45,000,000 45,000,000 45,000,000 52,500,000 52,500,000 75,000,000 75,000,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Table 8.10 Cost Increase 15%

Compare Cost Increase 15%


Baan Nang Ann Profit/Loss Statement For the year 1 5 Ended 31 Dec. Years Revenue Sale Net Sale Cost of Goods sold Cost of Goods Sold Cost of Goods sold increase 15% Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning -732,309 -732,309 239,600 1,642,107 44,459 593,423 2,519,589 -732,309 239,600 1,643,013 52,490 596,743 2,531,846 149,074 44,722 104,352 10,435 93,917 239,600 1,642,862 52,315 596,743 2,531,520 149,400 44,820 104,580 10,458 94,122 239,600 1,642,719 55,086 596,743 2,534,149 13,013,591 3,904,077 9,109,514 910,951 8,198,563 239,600 1,642,943 51,233 596,743 2,530,519 1,937,681 581,304 1,356,376 135,638 1,220,739 24,532,800 28,212,720 1,787,280 36,799,200 42,319,080 2,680,920 36,799,200 42,319,080 2,680,920 32,132,400 36,952,260 15,547,740 61,332,000 70,531,800 4,468,200 30,000,000 30,000,000 45,000,000 45,000,000 45,000,000 45,000,000 52,500,000 52,500,000 75,000,000 75,000,000 Year 1 Year 2 Year 3 Year 4 Year 5

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Chapter 9

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Chapter 9 Conclusion Chapter 1 In the past, Chinese people give precedence to Swiftlet nest because it rare and difficult to found and it is the Kings food. The Swiftlet nest is very expensive and it has many benefits for health. This cause make people want to consume the Swiftlet nest increased. It can be found on the Boneo Island and also can found in the Southern part of Thailand and in caves of the island. In Thailand has 3 kinds of Swiftlet that is edible-nest swiftlet, white-rumped swiftlet and black-nest swiftlet. Edible-nest swiftlet is bird has small size and fly very fast. Bann Nang Ann Company response to the consumer by we are appreciate the important of number of swiftlet that decreased every year, so our company have an idea to increase the number of swiftlet so our company have a system to call swiftlet come to our place and made their nests. After they go away, we will keep their nest for sell. Chapter 2 The Company name is Bann Nang Ann Company that consume about construction house for the Swiftlet bird. Our Company is constantly evolving sound farming nests and makes it possible to matching an alliance; use sounds and voices to refer the bird come in house. We use to refer the bird is recording the voice of bird especially swift bird. The systems sound is designed to use for the swift bird only. When they fly away, they will return house along with another birds also, then we would build more a new house for them. We will keep the farm close to natural as possible make the bird live in house and then when the Swiftlet has increasing more and more, it will make nest much that customer can keep nest of swiftlet to sell in the market. For the importers have a high demand and the market is quiet open for investors to invest the business and high income also. It makes a lot of people interest in

this business but there is the artificial nest in the nest market. Bann Nang Ann Company have vision that try to be the number one of structure that have high quality of swiftlet in Chumphon. We will make all customers trust in our compay by giving the best quality of system construction and also give knowledge about how to keep swiftlet nest to the customer and suggest them about the information and when they have a problem our company will help them to solve the problem.

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This business can help the country immensely that we export the birds nests. Since the white birds nest are consumed by consumers, the price of birds nest is a very high value and needs of consumers in the world increasing, so this business is very interesting. Chapter 3 In Eastern and Southern of Thailand have many coast provinces and many Swiftlet. This part of Thailand is a good place for bearing swiftlet and protects swiftlet. The business can increase amount of swiftlet. The amount of swiftlet is important for doing the business. The amount of swiftlet in Thailand is enough for the 200 square meters birds house is 1,833,957 houses. This business has old competition that has knowledge and experience for doing the business. A Thai person of Chinese descent whose generation was replaced has developed into a multinational business with intricate patterns and there are huge benefits until now. For the economic, Bird's nest is one of those foods that are considered valuable nutrition and good taste. The bird's nest, both domestically and for export continues to rise steadily. The continuing demand for nest increased as well, so now we have a business to build houses for swallows to nest. It is good business to make money. Bird markets in the country because the current economic health. For the social and environment in Thailand, this business is a natural principle in the cave that has been applied to the nest building by factors related to appropriate lighting, temperature, relative humidity, with a bird call from assessing the suitability of the location, design, house martin nests. Designing and installing a sound system and tracking issues by investing to build a house martin nest is becoming an attractive investment channel. For the marketing planning, we concern the person who retired from officer career because having a big money to invest about swiftlet business. My Baan Nang Ann is develops the service and give information to solve the problem for customer which is a big company few promote to people. The Marketing Mix Strategies are often referred to as the Four Ps since the most important element of marketing are concern equipment and system, price of building is high but it is high quality, place easy to take care customers. We guarantee customer can sell the swiftlets nest we will provide the market. We set up hotline, web-site to tell the technique to customer from professor. This is the way which fights to other business, then make high nest quality and amount of bird will increase. We can keep the nest within 2 years or less than 3 years that other companies never do before.

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Chapter 4 Pre-Operation Cost Business Registration The registrations for this business are Commercial Registration Act B.E.2499, Swiftlet nest duty Act B.E.2540, Public health Act B.E.2535, Food control Act B.E.2522. It is used to control the collection Swiftlet nest and nest building to create trouble for the people in the area and distinguish price of Land and Building 1,450,000 Baht., Adjustment 640,000 Baht., Interior and design 69,000 Baht. There are overall 2,159,000Baht. Investment Cost Land and Building located at 22/43rd Commercial Building, ThaSae District, and Chumphon Province Thailand. This has Commercial Building (3rd Floor), size of it is 4.00 X 10.00 m. 20 square two-meters, widely 4 meter, connected to Phet Kasem road. In the business have 5 Pickup ISUZU Spark 2.5 VGS S = 2,640,000 Baht. In the office 1 st floor of Baan Nang Ann in front have 2 tables for seller, accountant and human resource management and also have a rest room for 1 room. The 2 nd floor including, CEO for 1 room and meeting room for 8 seats and 3rd floor for inventory store.

Table 9.1 Depreciation 5 years

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Chapter 5 Bann Nang Ann Company has cost of raw materials are Hormonal Formula 1 pretreatment in the birds house and birds pull into the house. pull birds into the house and pretreatment smell after construction such as wood smell, plaster smell, hormonal Formula 2 used to increase growth, the temperature control and humidity control temperature and humidity inside the birds house in good condition, machine-made fog (Add moisture) used to adjust the temperature inside the bird house in a suitable condition, the call of birds 3 sounds 2 systems that used to control the 3 sounds free time too separately, Fan lowers the temperature is embedded into the wall instead of the old drill holes that are dormant, Equipment for another protects another bird into the house, Artificial nests use for spoof the birds would come builds new nests and compensate you keeps out of the nest prematurely, The Ben Timer Board 2 CH 4 Point is a controller to switch the device to work the bird which it works too heavy, Twister-speaker make a voice of swiftlet for requesting a swiftlet to make a nest, Navigator Speaker use to navigate the swiftlet following in the house, Outside Horn Speaker make a voice of swiftlet for requesting a swiftlet to make a nest, Speaker line use with speaker, Electronic line 2.5 mm use with electricity, and Meranti Wood 1x8 inch is wood for swiftlet make the nest. For characteristic of house, our company has full-Option building that is completed building. It is the building adds up the system inside and outside for customer quickly begin open the business. The retail product is equipment. For the production and service process, first is the process of complete building (Outside building), Baan Nang Ann constructs building have 2 types; first is Macro-habitat has swiftlet live in that area before and second is Micro-Habitat in the house build near good environment for succeed in the business. Second is the 1st floor of the building is open and lay down cement on the floor and 2nd, 3rd, 4th and 5th are the house of swiftlets. The swiftlets nesting area have builded by Meranti Woods medium woods not smelled but have a fiber suitable for nests swiftlets.The box that make for swiflets make nest call Matrix System. It can protect the light, wind and the place is cheap. Third is to make the hole in northern or southern because for block a light and control humidity in the house but the good hole should clear and easy to entrance the house and the western-wind is very effect to Thailand but holes get effect from the sunshine so the hole should build in the south of the house. Forth make a pathway around the building which size is 80 cm. Fifth stairs of 2nd, 3rd, 4th, 5th, array from up to down in the same side. Sixth stair of 1st, 2nd is inside the control room. Seventh build sink around

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the house every floor. Eight is outside of the wall build a brick vents. And ninth build cement block around the roof that to keep water level is 10 cm for reduce temperature. The process of complete building (Inside Building) is Speakers& Systems sounds that persuade the swiftlet explore in the house. The sound can separate to 3 types as follow; first is External sound, second is Internal sound and third is Birds testing sound. For the external sound is to persuade the bird want to entrance to the house. The external sound can separate to use in 2 kinds. First, pooling sound and second, inviting or guiding sound. The inviting sound is inviting sound to the swiftlet that persuade them build the nest in the deep of house. Swiftlet internal sound is the sound that opens inside the house that opens by the tweeter speaker. Tone of the sound should similarly sound of couples swiftlet, swiftlets family but in the night the sound will change tone to lull birds in the house. Birds testing sound is the sound for persuade the swiftlet in long range that the sound similarly the swiftlet get a dangerous. For the other equipment, the amplifiers should select the high level watts because it has to use a lot of the speakers or the tweeters. And the stereo can separate to 2 types which are external sound and internal sound. The external sounds have to open 6.00a.m to 7 p.m. and the internal sounds have to open all days the Digital timer manages open and closes the system that base on set up time. The main factors of the house are humidity &temperature, ventilation system, light system and smell system that make the swiftlet decision to build the nest in the house, it can increase breed to the swiftlet The Ultra Humidifier can produce humidity 99% RH. It can produce the fog from transducer from the water. Size of fox is 1 micron it can move in every area in the house. So, owner should take care the system every time. For the important things, the temperature can effect to swiftlets nest such as if 28-29 C the swiftlets nest will have weight is 8-13 gram, nest is hard, fully and strong, nest is big and also high price. If it over 30 C the swiftlet will has a lot of feather and dirty it have weight about 4-5 gram thats not have quality and not expensive. The ventilation system makes for ventilation air that is same as the cave and make by PVC. Use 4 inches PVC and L shape connector for make ventilation system and roll of pipe should under the ceiling about 50 c mand the under roll of pipe should above the floor about 100 cm. The ventilation should install a lot because if the owner would like to add up the PVC, they cant break the wall off or if the humidity reduces the owner can close the lid immediately. The Light System is the perfect house should set up the mixture light such as dark corner. The dark effects to swiflets

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feel because the light is safety for them and swiftlets use dark for hide enemy and breed the little birds. The smell is important to the swiftlet because it can invite the swiftlet nest into the house. Location depend on the customer contact us that we just introduce suitable area for build the swiftlets house. Logistic Management Equipment, we transport by private car. Facilities Management we provide the system for suitable with the swiftlet such as, External Speaker, Inviting Speaker, Internal Speaker and Net etc. Chapter 6 Baan Nang Ann spends salary is 120,000 baht to employee. The salary of manager is 45,000 baht, accountant is 15,000 baht, marketing is 15,000/persons that have 2 positions and human resource management is 15,000/persons that have 2 positions. The cost of Internet is 390 baht in the two months but the next month until twelfth months are 590 baht. If the customer use more than 1 year, customer can gets reduce 5% then the internet price is 560 baht. Baan Nang Ann uses telephone of TOT Company. The prices are 3 baht/time and depend on TOTs contract. The gasoline cost is limit for 2,000 baht/car and there are 5 cars, the price is 10,000 baht. The cleaning service price is 6,000 baht/month. Baan Nang Ann pay the price of electricity is 3,800-5,000 baht/month and Baan Nang Ann use water is 11 cubic that the price is 150 Baht/month.

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Chapter 7
Table 9.2 Profit/Lost Statement 1-5 years
Baan Nang Ann

Profit/Loss Statement For the year 1-5 Ended 31 Dec. Year Revenue Sale Net Sale Cost of Goods sold Cost of Goods Sold Gross profit Expense Marketing expense Cash paid for Administration cost Cash paid for Overhead cost/Utilities cost Depreciation Total expense EBIT Taxes (30%) Net Income Dividend (10%) Retained Earning 239,600.00 1,642,107.18 44,458.84 593,423.16 2,519,589.18 2,947,610.82 884,283.25 2,063,327.57 206,332.76 1,856,994.82 239,600.00 1,643,012.95 52,489.79 596,743.08 2,531,845.82 5,668,954.18 1,700,686.25 3,968,267.93 396,826.79 3,571,441.13 239,600.00 1,642,862.00 52,314.88 55,086.44 596,743.08 2,531,519.96 5,669,280.04 1,700,784.01 3,968,496.03 396,849.60 3,571,646.43 596,743.08 2,534,148.52 17,833,451.48 5,350,035.44 12,483,416.04 1,248,341.60 11,235,074.43 596,743.08 2,530,519.31 11,137,480.69 3,341,244.21 7,796,236.48 779,623.65 7,016,612.83 239,600.00 1,642,719.00 239,600.00 1,642,943.00 51,233.23 24,532,800.00 5,467,200.00 36,799,200.00 8,200,800.00 36,799,200.00 8,200,800.00 32,132,400.00 20,367,600.00 61,332,000.00 13,668,000.00 30,000,000.00 30,000,000.00 45,000,000.00 45,000,000.00 45,000,000.00 45,000,000.00 52,500,000.00 52,500,000.00 75,000,000.00 75,000,000.00 1 2 3 4 5

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Table 9.3 Cash flow 1-5 years Baan Nang Ann Statement of Cash flow For Year 1 Ended of 31 Dec. 2 3,701,246.55 45,000,000.00 36,799,200.00 884,283.25 1,643,012.95 239,600.00 52,489.79 13,237,616.98

Year Operating activities Beginning cash Cash received from Customer Cash paid for Cost of Goods Sold Cash paid for Taxes (30%) Cash paid for Administration cost Cash paid for Marketing expense Cash paid for Overhead cost/Utilities cost Cash provided by Operating activities Investing activities Land and Building Adjustment Interior and design Purchase Equipments Cash provided by Investing activities Financing activities Cash from Investment by investor Pay back Cash paid for Dividend Cash provided by Financing Increase / Decrease in cash

3 11,004,484.79 45,000,000.00 36,799,200.00 1,700,686.25 1,642,862.00 239,600.00 52,314.88 10,854,906.31

4 26,317,126.77 52,500,000.00 32,132,400.00 1,700,784.01 1,642,719.00 239,600.00 55,086.44 26,167,467.26

5 30,433,383.31 75,000,000.00 61,332,000.00 5,350,035.44 1,642,943.00 239,600.00 51,233.23 26,167,467.26

3,701,246.55 30,000,000.00 24,532,800.00 1,642,107.18 239,600.00 44,458.84 3,551,314.98

1,450,000.00 640,000.00 69,000.00 2,895,719.00 5,054,719.00

6,000,000.00 1,020,000.00 206,332.76 4,773,667.24 3,259,982.22

1,020,000.00 396,826.79 1,416,826.79 7,224,569.44

1,020,000.00 396,849.60 1,416,849.60 10,373,056.71

1,020,000 1,248,341.60 2,268,342 24,834,125.65

1,020,000.00 779,623.65 1,799,623.65 29,418,690.33

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Chapter 8 Risk of Baan Nang Ann can divide in two parts including: internal and external risk. The internal risk such as strategy, marketing risk, financial, and operational that everything can control by our business. The internal risk can reduce risk by should write business plan before do the business and elect the right plan that suitable plan in the building and teach customer know how to good breed the swiftlet in the building. But the external risk cant control by our business because it depend on 4 things are political, economies, social and technology. The five force model analysis we include threat of new entrant, bargaining power of supplier, threat of substitute product, the bargaining power of customer and competitive rivalry. Our business has use high capital for invest the business and the new businesses need to understand a nature of swiftlet also that are threat of new entrant. The bargaining power of supplier is the amounts of swiftlet are few that the suppliers have powerful bargaining the raw material and the markets of businesses are quiet big but there are few intermediately in the market that make supplier can easy bargaining. Our business has threat of substitute product because is only in the market that related with the belief of Chinese, Hong Kong people and the other. And the product is very specification in the market that is very hard for copied and replaced by substitute products. The Bargaining power of customer is few because demands of customer are very high that effects to the price of nests are very high also. The market of business is big that the big businesses locate in southern and eastern of Thailand that the prices for export of nests in Thailand that is the competitive rivalry. If our business is compare sale decrease in 5% and 10% in 5 years our business also still had profit that can see in retained earnings. But if we decrease sale more than 15% our business are lose because we do not reduce cost of goods sold.

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References

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References History of swiftlet, (online 2012): Available: (http://www.srcthai.com/index.php?lay=show&ac=article&Id=539025274). [2010]

Kind of swiftet nest, (online 2012): Available: (http://th.wikipedia.org/wiki/%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%99%E0 %B8%81), [2011, December 18]

Benefit of swiftlet nest, (online 2012): Available: (http://www.hongteh.com/index.asp?catid=4&contentID=10000004&getarticle=18&title=%C3%D1%A7%B9 %A1%B9%D2%A7%E1%CD%E8%B9+%BB%C3%D0%E2%C2%AA%B9%EC%C1%CB %D2%C8%D2%C5%B7%D5%E8%C2%D1%A7%B6%D9%A1%AB%E8%CD%B9%E0% C3%E9%B9++), [2007, September 21]

Nutition of swiftlet nest, (online 2012): Available: (http://www.banrangnok.com/info17.php), [2006]

Swiftlet industry, (online 2012): Available: (http://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.html), [2010]

Market of swiftlet nest, (online 2012): Available: (http://abirdnest.igetweb.com/index.php?mo=3&art=87463), [2008, May 10]

Swiftlet in the South East Asia, (online 2012): Available: (http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Item id=160), [2009, July 31]

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Strategies of Scotch and Brand, (online 2012): Available: (http://www.positioningmag.com/magazine/printnews.aspx?id=69741), [2008, May]

Swiftlet Population Increment, (online 2012): Available: (http://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.html), [2008, April 20]

Product or Equipment, (online 2012): Available: (http://www.srcthai.com/%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B 9%89%E0%B8%B2%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%99 %E0%B8%81.html), [2010]

Amount of swiftlet in the building, (online 2012): Available: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)

Distribution and density of swiftlet, (online 2012): Available: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)

Swiftlet business in Thailand, (online 2012): Available: (http://www.actsthai.com/default.asp?content=contentdetail&id=162)

The law of swiftlet in the Thailand, (online 2012): Available: (http://www.actsthai.com/default.asp?content=contentdetail&id=162), [2010]

Bird's nest of platinum swiftlet sea, (online 2012): Available: (http://www.positioningmag.com/prnews/prnews.aspx?id=61117), [2007, July 6]

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Why swiftlet make nest in the city, (online 2012): Available: (http://www.banrangnok.com/business1.php), [2006] Equitment of swiftlet house, (online 2012): Available: (http://www.freethailand.com/indexsite.php?act=m&catid=12596&username=nokhousing), [2005, December 15]

Muang Lung Nok Company, (online 2012): Available: (http://www.mrnsite.com/), []

Thai - Indo Swiftlet Supply, (online 2012): Available: (http://www.tisscenter.com/), [2010]

Full option building, (online 2012): Available: (http://www.4shared.com/office/NhOQX497/_online.html), []

Wink Station, (online 2012): Available: (www.wink.in.th)

Phuphaphung Resort, (online 2012): Available: (http://www.phuphaphung.com/meeting.html)

Chumphon Station Hi-Way Radio FM. 95.50 MHz 2000W, (online 2012): Available: (http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8)

Swiftlet Research Center, (online 2012): Available: (http://www.srcthai.com/index.php)

Swiftlet Line: The Basic Component, (online 2012): Available: (http://swiftletline.blogspot.com/2009/09/1.html)

Swiftlet Line: The Main Component, (online 2012): Available: (http://swiftletline.blogspot.com/2009/09/2.html)

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Swiftlet Line: The Basic Component-Location, (online 2012): Available: (http://swiftletline.blogspot.com/2009/09/1.html)

Direct Design Architectural Service, (online 2012): Available: (http://directdesign.blogspot.com/)

Ocean Life Insurance CO., LTD: 3rd Commercial Building near Tha Sae junction, Chumphon province, (online 2012): Available: (http://www.ocean.co.th/th/realestate/detail.php?AssetID=217&SystemModuleKey=asset)

All New Isuzu D-MAX 2012: Prices, (online 2012): Available: (http://www.isuzuclub.com/price.php)

Furniture to Home: WINNER Desk, (online 2012): Available: (http://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87 %E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3% E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.html)

The Office desk of the PVC, (online 2012): Available: (http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67)

Computer Desk PVC Plus, (online 2012): Available: (http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53)

The eight-seat oval conference desk, (online 2012): Available: (http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60)

Popular Sofa, (online 2012): Available: (http://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9 %80%E0%B8%9A%E0%B8%94-sofa-bed/57%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5 %E0%B9%88%E0%B8%B2.html)

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The PVCs Chair for the Executive, (online 2012): Available: (http://www.thaiofficepro.com/page.php?id=23&mnid=45&pid=148)

The PVCs Chair for the Manager, (online 2012): Available: (http://www.thaiofficepro.com/page.php?id=23&mnid=37&pid=164)

The PVCs Chair for the employee, (online 2012): Available: (http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213)

Monitor LCD Emachines, (online 2012): Available:

Pc Acer Emachines, (online 2012): Available: (http://www.bigitshop.com/onlineshopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.html)

Air Conditioner in the first room, (online 2012): Available: (http://www.siammitsu.com/productMITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0 %B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8 %9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B 8%B9-4943-35038-1.html)

Brother Multifunction Inkjet MFC-790CW, (online 2012): Available: (http://www.chkspec.com/item/Brother-MFC-790CW-)

Telephone Panasonic KX-TSC11MX, (online 2012): Available:


(http://www.sripiboon.com/product-th-98454-521471*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B 9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E 0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.html)

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Siena N-7631(Water Closet), (online 2012): Available:


(http://www.191sale.com/index.php?lay=show&ac=cat_show_pro_detail&cid=21160&pid=87655)

Spray ZT - B, (online 2012): Available: (http://faucet.tarad.com/product-th-656137-3098000%E0%B8%AA%E0%B8%B2%E0%B8%A2%E0%B8%89%E0%B8%B5%E0%B8%94%E0%B8%8A%E0%B8% B3%E0%B8%A3%E0%B8%B0+ZT+B.html)

Sink Olicsion D006, (online 2012): Available: (http://www.ppdynamic.com/product.detail_24991_th_217928)

Mirror in the Toilet, (online 2012): Available: (http://www.191sale.com/index.php?lay=show&ac=cat_show_pro_detail&cid=21173&pid=8 7604)

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Appendix

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Appendix

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149

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