Rup Arun Garden

A
Preface
This business project reported from Rai Rup Arun Garden Company to establish a
plan small and medium business. This is only a part of Project Feasibility study and
evaluation 1203302 under the structure of Bachelor Degree of Business Management in
Tourism Program, by School of Management, Tourism Management Major. This report of
Rup Arun Garden company project provide various important information that investor
should know about operation and management process of jasmine garden business as well as
Introduction, Industry profile, Market feasibility Study, Technical feasibility study, Financial
analysis, Risk management, and Summary of project. Our report present about problem
analysis and resolvable include of recommendations benefit for the investors to invest. Rai
Rup Arun Garden Company hopes this project can help investor to build and create better
profit return to the company.
Acknowledgement
First and foremost, we would like to show our gratitude to the lecturer of this course,
Aj. Chaiyawat Thongintr for the valuable advice and critical suggestion and thankful for a
great opportunity that give us to do this project in order to get a new knowledge and critical
strategy about project feasibility and study evaluation in jasmine garden business.
Besides, we would like to thanks Mae Fah Luang University for providing us a
beautiful environment and beneficial facilities to drive this report successfully. In addition,
we would like to thank all website for giving us important information that related to our
report.
Finally, a respectful mention goes to our families and group members for their
supports. Without participation of particular mentioned above, we cannot finish this report in
complete way and cannot do an effective project.
Executive Summary
Rai Rup Arun entry to jasmine flower because it can gain high profit easily. The price
of jasmine flower is more increase in the last 2 years. Moreover, Thai people believe that
jasmine flower have a good meaning and it is a symbol of mothers day. We do the business
in Ratchaburi province because Ratchaburi province is wetlands with high fertility that
jasmine can grow well in the place like this. The clay is sediment deposition for a long time
because of the Mae Klong river flow, so have enough water for the agriculture. Moreover it
not far from Pak Khong market (distance from Bangkok to Ratchaburi by car about 100
miles), just only take 2 hour. Our main target market is an intermediary. An intermediaries
purchase jasmine flowers from the Rai Rup Arun directly and reselling product to the
retailers for use to be raw material and transform to other product. We analyze the external
environment by using STEEP analysis to let we know how to behave and also analyze five
force model to let we know the competitors, customers and competitive clearly. We have 7
main provinces that are our competitors including with Nakornprathom, Nakornsawan,
Pitsanulok, Lampoon, Nong-Khai, Samut Sakorn and Ratchaburi. By the way, we analyze
our company by using marketing mix. Rai Rup Arun comprise people who specialist in each
duty. They have well known and specific skill. The most importance thing, we concern every
process of production toward highest quality and highest satisfaction for everyone.
Table of Contents
Preface
Acknowledgement
Exclusive Summary
Chapter 1 Introduction
1.1 Background and significance of the project
Table 1.1: Weather Temperature in Ratchaburi
1
2
1.2 Project Objectives
1.3 Benefits of project
1.4 Company Brand and Logo
1.5 Activities and Gantt chart
Chapter 2 Industry Profile
2.1 Nature of industry
2.1.1. The History of Jasmine farm
2.1.2 The Jasmine Garden in Thailand
2.1.3 Jasmine Garden of Rai Rup Arun
2.2 Situation of Industry
2.2.1 Marketing jasmine products
10
2.2.2 Size of Jasmine market
10
2.3 Product
11
2.4 Vision
11
2.5 Mission
12
2.6 Business strategy
12
2.6.1 Corporate level
12
2.6.2 Business level
12
2.6.3 Functional level
13
Chapter 3 Market Feasibility Study

3.1 Marketing Analysis
3.1.1 General Environment Analysis
15
15
15
Figure 3.1: Table of Thailand Good Domestic Product
16
Figure 3.2: Number of Facebook user in Thailand
17
Figure 3.3: Picture of Automatic Sprinkler System
18
Figure 3.4: Picture of Organic Fertilizer
19
3.1.2 Competition analysis (3C Analysis)

3.1.2.1 Competitor analysis
19
19
3.1.2.2 Customer Analysis
25
3.1.2.3 Competitive Advantage
25
3.2 STP Analysis
26
3.2.1 Market Segmentation
26
3.2.2 Market Targeting
26
3.2.3 Market Positioning
27
Figure 3.5: Picture of Our Business Market Positioning

3.3 Marketing Mix Strategy
27
27
3.3.1 Product
27
3.3.2 Price
28
Figure 3.6: Table of jasmine price in market during 2006-2008
28
3.3.3 Place
28
3.3.4 Promotion
28
3.4 Sales Forecast
29
Figure 3.7 Sale Forecast Year 2012
30
Figure 3.8: Sale Forecast Year 2013
31
32
33
34
3.5 Marketing Expense (Sales Incentive)
35
3.6 Conclusion
38
Chapter 4 Technical Analysis

4.1 Investment Analysis
4.1.1 Pre-operating
4.2 Investment Cost
39
39
39
39
4.2.1 Tools & Equipment
39
4.2.2 Office Supply
40
4.2.3 Fee
41
4.2.4 Depreciation of Investment Cost
41
4.3 Depreciation
42
4.4 Conclusion
Chapter 5 Operation
5.1 Production and Operations Analysis
47
48
48
5.1.1 Fertilizer cost
49
5.1.2 Water Supply Cost
50
5.1.3 Jasmine Sprout Cost
51
51
5.1.5 Electricity Cost
52
5.2 Product Characteristic
55
Figure 5.1: The Picture of Jasmine
55
Figure 5.2: Production Process Flowchart
56
5.3 Location
57
Figure 5.3: The Location of Our Farm
57
Figure 5.4: The Layout of Farm Overall
58
Figure 5.5: Layout of Office
58
Figure 5.6: Layout of Rai Rup Arun Warehouse
59
Figure 5.7: The Layout of Equipment Room
59
5.4 Conclusion
63
Chapter 6 Administration Analysis
64
6.1 Administration Analysis
64
6.1.1 Administration Expense
64
6.2 Organization Chart
67
6.3 Recruitment Plan
68
6.4 Conclusion
75
Chapter 7 Financial Statement
76
7.1 Income Statement
77
7.2 Cash Flow Statement
83
7.3 Balance Sheet
90
7.4 Conclusion
96
Chapter 8 Risk Analysis
97
8.1 External Risk
97
8.1.1 Politic
97
8.1.2 Economic
97
8.1.3 Socio-cultural
98
8.1.4 Technology
98
8.1.5 Competition
98
8.1.6 Customer
99
8.2 Internal Risk
99
8.2.1 Strategic Risk
99
8.2.2 Employee
100
8.2.3 Marketing Risk
100
8.2.4 Operational Risk
100
8.2.4.1 Risk of fire

8.2.6 Financial Risk
8.2.6.1 Sale decrease
100
101
101
Sale Decrease 5%
102
Sale Decrease 10%
103
Sale Decrease 15%
104
8.2.6.2 Dividend increase
105
Dividend increase 5%
105
106
107
8.2.6.3 Expense increase
108
Expense increase 5%
108
Expense increase 10%
109
110
8.3 Conclusion
112
Chapter 9 Conclusion
113
Reference
114
Appendix
117
Chapter 1: Introduction
1.1 Background and significance of the project
In Thailand we believe that each flower has its own meaning so that we often use
flower to express people's feeling, we believe that flower could express our feelings better
than words. As time passes by, flower has been used as the important symbols which relate to
people's way of life. Thus, there is a kind of flower that is meaningful to the Thai in term of
society, tradition, culture and even economy. Its known as Jasmine or Mali in Thai. Jasmine
has been planted a lot in Nakornprathom, Nakornsawan, Pitsanulok, Lampoon, Nong-Khai
Samut Sakorn and Ratchaburi province.
Jasmine garden is a kind of business that is quite interesting. It is one of the
businesses that can gain high profit easily because jasmine is easy to find according to
Thailand geography and weather, involve the nature of jasmine, which is all year blossoming.
Especially if the soil is well in moist, well drained, sandy loam to clayey garden soil with
moderate level of fertility. Jasmines prefer a full sun to partial shade and a warm site that
available to plant in Ratchaburi province.
Ratchaburi province is wetlands with high fertility. The clay is sediment deposition
for a long time because of the Mae Klong river flow, so have enough water for the
agriculture. Moreover not far from Pak Khong market (distance from Bangkok to Ratchaburi
by car about 100 miles), just only take 2 hour. It has temperature in summer season about
24-28 Celsius, rainy season the average is around 20-30 Celsius, and winter season the
average about 20-28 Celsius. When we compare the temperature with other region, this
regions or province is very appropriate to planting the jasmine.
(Source:
http://www.the-best-about-thailand.com/magazine/festival-and-events/193-jasmine-the-
flower-of-mothers-day.html,http://jasminpro.com/article/jasmine-flower-history-ofthailand/,http://www.theflowerexpert.com/content/giftflowers/flowersandfragrances/jasmine )
Figure 1.1: The Western Temperature in Ratchaburi

(Source: http://www.tourismthailand.org/about-thailand/weather/)
1.2 Project Objectives

1.2.1 To study the market trend
1.2.2 To study consumer trend/behavior
1.2.3 To study the significant of jasmine Garden
1.2.4 To study which factor is concerned about jasmine garden
1.2.5 To analysis the nature and situation of the jasmine garden
1.2.6
To practice process planning for jasmine garden
1.2.7
To analysis the process of the jasmine garden establishment
1.2.8
To study which strategy of management suits for the jasmine garden
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1.2.9
To analysis about the competition
1.2.10 To study the importance of financial analysis to operate resources.

1.2.11 To practice for writing the financial statement of the swine business.
1.2.12 To study how to do sale forecast and how to estimate profit
1.2.13 To study the opportunity that reaches to successful
1.3 Benefits of project

1.3.1 Understand the current market trend.
1.3.2 Understand the customer behavior, what they need and want.
1.3.3 Understand jasmines technique and related factors that are able to apply in daily life or
future career.
1.3.4 Be able to evaluate the possibility of jasmine garden.
1.4 Company Brand and Logo

Our company products are selling under the name Rai Rup Arun
Logo:
4
1.5 Activities and Gantt chart
Week
Activities
1
Trying to find group member
Establish group
Brainstorming in order to choose the business
Finding the information of chosen business
Submit the business topic to the instructor
Identify background, objective and benefits
Identify STP, 4Ps and market analysis
10
11
12
13
14
15
16
5
Find the place for business and make layout
Technical analysis and administration
Making an advertisement
Financial analysis
Consult with financial lecturer
Edit financial analysis
Making the cover page
Risk analysis
Submit the final project
Chapter 2: Industry Profile

2.1 Nature of industry
2.1.1. The History of Jasmine farm
Jasmines are flower symbolic of mothers day moreover jasmine can use for worship
the holy thing and older people. From this point we can see that these two reasons are the
origin of planting the jasmine. The first time Thai people planting the jasmine for decorates
their house and use the benefit of jasmine in only their house but nowadays people in
Thailand has demand of consume the jasmine garland therefore the demand of jasmine will
increase directly with the demand of garland. Nowadays, the reason for planting the jasmine
is shift from using in household to for commercial reason.
The jasmine farm usually plant in the area that has the sun light all the year and the
area is mold. They are plant for collecting the jasmine in the morning and evening time then
selling to market through the intermediary (middle man) or direct sell. This industry is count
as a little part of all industry in the country. This industry is use a lot of resources for taking
care of the farm such as water supply, soil supply, pesticide, human resource and etc. For the
jasmine farm normally use a lot of pesticide for kill the pest that it can destroy the quality of
jasmine and it can harmful the consumer who consume the jasmine in the form of jasmine
garland by touch and smell of jasmine. Moreover, this is the main reason that increase cost of
operate the jasmine farm in this period.
Nowadays, some owner of jasmine farm is more likely concern the health of
consumer and they want to reduce the cost of growing the jasmine then all of them change
the way of killing the pest; in the past they normally use the pesticide to killing it but today
they change to using the biological extracts from herbs, using natural fertilizer and using the
benefit from some family of insect especially diachasmimorpha longicaudata or D.
Longicaudata (Tan Bian) to killing worms. Today the owner of the farm will have more
profits from selling the jasmine when they using both pesticide and fertilizer from natural.
(Source: http://www.news.cedis.or.th/detail.php?id=279&lang=en&group_id=1)
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2.1.2 The Jasmine Garden in Thailand
2.1.2.1 The Historical of Jasmine Garden
The early of jasmine farm in Thailand is small scale or small farm. This period the
demand of jasmine is not much then the size of the farm is small. The farmer is use the
human resources for planting, taking care, harvesting the jasmine and they did not use
chemical pesticide and fertilizer because of that time the technology about agriculture is not
advance. Therefore many things that the farmers use for operate their farm come from the
wisdom of the farmer itself. The jasmine farm in the beginning is almost organic jasmine then
the quality of jasmine is quite not good: small size and little beautiful (the worm was bit the
jasmine)
After the beginning of doing the farm, the farmer is expand their garden to the bigger
one and use the advance of agricultural technology to help them managing their garden easily
because of this time the jasmine farm is more commercial than the past. Then the farmer
more likely to use the chemical insecticide for killing the insect and bug and use the chemical
fertilizer to increase the number of jasmines that harvest in each day so when they using the
chemical insecticide and fertilizer, it makes the jasmine more beautiful and bigger that means
the quality of jasmine is high. The quality of jasmine is affect directly with the price of
jasmine. Although this way can increase lots of money or profit to farmer, it is more increase
the cost of production too. Because of the price of both chemical insecticide and fertilizer is
very expensive. This time the jasmine has a lot of toxin that harmful for both workers who
are harvests the jasmine and consumers who consume the jasmine in form of jasmine garland.
Nowadays, some jasmine farm is turn to do non-toxic jasmine farm or jasmine
organic farm. They change the way from using the chemical technology to using natural thing
because of the consumer is more concern their health than the past and the farmer is more
concern their cost of production. The major reason is to reduce the cost of production because
the cost of chemical insecticide and fertilizer is increasing from past. When the farmer is
using it a lot, it may cause of the drug resistance in pest (insect). The finally the farmer is
return to use the older wisdom to eliminate the pest by using the D. Longicaudata (Tan Bian)
and use biological extracts from herbs and they use manure or organic fertilizer to fertilizing
the jasmine. Therefore, many farmers will do the organic jasmine farm. Moreover, the quality
of jasmine is quite same as the jasmine that use the chemical insecticide and fertilizer and this
ways can up price of jasmine to be higher than the jasmine in the market.
(Source: http://www.news.cedis.or.th/detail.php?id=279&lang=en&group_id=1)
8
2.1.3 Jasmine Garden of Rai Rup Arun
Rai Rup Arun is a small jasmine farm, sustainable living and learning center. We
strive to find more ways to live a more self-reliant lifestyle by experimenting with low-tech
appropriate technologies; using the biological or natural fertilizer & insecticide. We seek to
bring back the tradition of taking care the jasmine and growers by exchanging wisdom from
indigenous. We seek to live simply and continue to learn.
Rai Rup Arun is located in Ratchaburi province, the western part of Thailand. This
province has many natural features around the city such as mountain, waterfall, forest, hot
spring, river, rose garden, cave, and so on. All of those natural features can tell me about the
atmosphere and geography of this province that they are repletion city. The main river of
Ratchaburi city is Mea Klong River. This river is flow through the center of Ratchaburi
capital and go to the Samut Songkhram province and the finally it is flow to the sea. For the
Mea Klong River is most importance river for Ratchaburi people because of it are use for
agricultural in the city. This river has the water all the year. The climate of the province has
influence by southwest monsoon. The district is near the Tanaosri Mountains those are Suan
Phung district and Chom Bung district has less rainfall but most of the rainfall is blowing in
Mea Klong River, Kwai Noi River, and Kwai Yai River. The average rainfall is around
1,000-1,250 mm. per year. The heavy raining is in September. The average temperature is
around 27 degree Celsius. The highest temperature is 37.5 degree Celsius in April and lowest
temperature is 19.2 degree Celsius in December. The rainy season is start from May to
October. The summer season runs from February to April and the last season is winter that
starts from November to January. For the soil characteristics are the sediment that carried
from Mea Klong River. It is most suitable for farming, orchards, vegetable, and crop. The
agricultural land is 43.19 percent, 06.03 percent of state, and 38.60 percent of forest. From
those general information of Ratchaburi province especially temperature, climate, and soil
characteristic are very appropriate for planting the jasmine garden. Furthermore, this province
is far from the capital city of Thailand around 100 Kilometer or the time use for travel from
Ratchaburi to Bangkok is around 1-1.45 hours. In brief those are the reasons of our company
that choosing this province to planting the jasmine garden.
(Source:http://www.thapra.lib.su.ac.th/objects/thesis/fulltext/snamcn/Walaiporn_Lekmanee/Chapter3
.pdf, http://www.engrdept.com/tahanchangling/Pavatrachaburi_pumisat1.htm)
9
2.2 Situation of Industry
Nowadays, the organic jasmine farm has been known in consumer but it is not much
popular in market because of the consumer do not concern much more. It has only a little bit
group of consumer who concern about the safety. Although the organic jasmine is not
popular at now, in the future it is going to popular. The markets today have a lot of jasmine
that use the chemical fertilizer and insecticide in process of growing and have little organic
jasmine in market. Even if the organic farm has little number in the market, the many farmers
are interesting to growing the organic jasmine.
The organic jasmine farm in Thailand is in the stag of beginning. Both manufacturer
and consumer have an awareness about their safety and healthy. Therefore the farmer is
return growing the organic jasmine. The cost of organic farm is lower than the normal farm
because they cut the cost of production such chemical fertilizer & insecticide. Moreover, the
price of jasmine organic in the market is higher than the normal jasmine. The channel for sale
the organic jasmine and consumer accept are Pak Klong Talat where it is the biggest flower
market in Thailand. This place is a center of many kinds of flower from every past of
Thailand. Furthermore, this market is a center of merchant from many part of the country.
Nowadays, Thailand has been export the jasmine in form of jasmine flower, jasmine
(tree), and jasmine garland. The export value during 2-3 years is not less than 2 million Baht.
The most form of export is jasmine garland that mean jasmine garland is 85%, jasmine flower
10%, and jasmine (tree) 5% of export. The main export jasmine garland market is United
State (U.S.A) and Japan. For jasmine flower and Jasmine (tree) the main market is
Netherland, United State, and Belgium, etc. Moreover, the new export flower market of
Thailand is Malaysia, Switzerland, United Arab Emirates, United Kingdom, etc.
From the information above we can see that the demand of jasmine flower is continue
to growing because of the demand from both domestic and international. The farmer in
Thailand is interest to planting the jasmine more than the past. Although the farmer in
Thailand is interest to plant it, the factor from the weather is affect to decision to do the
jasmine farm. Because of today the area for planting the jasmine is flooding, it is in northern
part and central part of Thailand. Even if the jasmine farm is damaged from flooding, the
demand of jasmine is not reduce. Then some farm is expand their farm and in this situation
has new jasmine farm happening. Therefore, if we decide to open the jasmine farm now or
expand farm, it is possible for getting back their investment.
(Source: http://www.gardencenter.co.th/thai/love_suan/kasat=1.php)
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2.2.1 Marketing jasmine products can be classified into 4 types;
Pak Klong Talate:
This market is the oldest and biggest market of flower market in Thailand. This
market is center of all kind of flower. The owner flower farm in Thailand is usually selling
their product to Pak Klong Talat.
JJ Market: the market is medium market when we compare with the Pak Klong Talat. It is the
second market. If our big market has the problem that cannot sell, we can sell in this market
instead.
Ratchaburi market: It is a local market and market that we can sell all the year although that
year have the problem happen such as political problem, weather , etc.
Marketing channel only: social network such as website Facebook and Pak Klong Talat.
2.2.2 Size of Jasmine market

The jasmine market in Thailand is medium size that is domestic market and
international market. The most of jasmine that can produce in month is selling in the
domestic product and it has only a few amount of jasmine. The jasmine is most popular in
Thai market but in the world market is the beginning of import the jasmine from Thailand.
The major markets are Europe, United State, and Japan.
The world market for jasmine is not popular but if the export jasmine in form of
jasmine garland is very popular. In year 2006 Thailand export jasmine is around 85% of
jasmine garland, 10% of jasmine flower, and 5% of jasmine (tree). Although the percentage
of export the jasmine is likely high number, in fact if we compare the percentage of selling in
domestic and international, the percentage of selling the jasmine in the foreign country is
little number.
The domestic market is big market for selling jasmine. The most owner of jasmine
farm usually selling their jasmine in Thai market because it is easy for selling and
transporting the jasmine to the market. Although the domestic market is the big market, the
size of jasmine market is small scale. Because of jasmine is not the necessary product then
the volume of consume the product is small number if we compare with other products in the
market. The major domestic markets are Pak Klong Talat, JJ market, local market in each
province.
In future the size of jasmine market is continue growing because of the trend of
consume the jasmine is increasing. The demand of consume the jasmine both domestic and
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international will increasingly. If the demand will continue to increasing, the size of market
will be expanding to large scale.
(Source: http://www.gardencenter.co.th/thai/love_suan/kasat=1.php)
2.3 Product
Jasmine is a product of our company. Arabian jasmine
(Mali La) is type of jasmine that our company plant. The
natures of Arabian jasmine are small, slender, stem strength
and suitable for make a garland. Rat Burana is a variety of
jasmine that our company planted; it can be produced
throughout the year which one as a result, our company
with sales jasmine throughout the year. Our jasmines are
grading
quality,
non-toxic(organic),
non-injected
insecticides and fresh because in cultivation process does

not use insecticide and harvesting jasmine daily thus
ensure the freshness of jasmine.
(Source: http://mblog.manager.co.th/leelawadee2u/th-61643/)
2.4 Vision
Our company established for response the need of people in psychological side. As
we know that from past till now, many people use flower as a symbol to respect, worships as
well as a symbol of love. Jasmine is the most famous one that people always buy in the
market, so this reason motivate our company to set the policy to produce jasmine in high
quality by use insect which in same family of bee and wasp instead chemical fertilizer to
protect pest such as worm. Therefore, jasmine from our company is a new product that plant
without chemical, so people who buy our jasmine do not worry about the effect from its smell
and rhyme. This policy more taking care of people and concern more about environment
conservation and this is a competitive advantage of our company.
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2.5 Mission
Our company has three contribution channels that are; direct sell, selling through
intermediary and selling through companys website. Our companys goal is to be a major
seller in Thailand especially in the center of Thailand. We set the strategic to promote our
product by emphasis on protection of customers health and conservation environment and
also make customer know and recognize our brand in the good image at the same time.
Moreover, our company more concern about local people around company context, so
we provide a job for them to distribute income from our company such as employing people
to harvest jasmine as well as we buying natural fertilizer from local people to make them get
higher status of living.
2.6 Business strategy

2.6.1 Corporate level
We will use concentration growth strategy that it focusing on experience and skill. We
see the good opportunity to running this business because we saw that the customers demand
more than supply. Today, jasmine garden has not too much in Thailand. So, we think that the
power to support this demand is not enough. Hence, we will use Forward Integration which is
expanding the business to next period but cover in the business line. We will focus on our
target by do pass agent. We will send our product to the Pak Khlong Market with freshnesss
product. This strategy can help the customer can access to our product easily. In addition,
they will get the comfortable and saving the money to go to our garden because of they can
purchase our product in Pak Khlong Market that located in the center area. Additionally, we
care in everything at the beginning until the product on hand the customer in order to high
value and high quality.
The other strategy is diversification growth strategy. We use this one because we want
to be different from our competitors. By we use Concentric Diversification. We will have
other products in our business. So, we will crop seedlings for sale to the customer.
2.6.2 Business level

We running the business under the law and have an ethic to do the business. We will
use strategy, design and PR to win and keep the customers. Our strategy has three strategies,
including service differentiation, channel differentiation and package differentiation. First
strategy is service differentiation, our employee will have knowledge of our business, they
have known well about how to collect the seed, how to plant, how long they grow and also
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how to harvest them. In addition, we also have a training program to let them know how to
behave and how to be a professional. Our employee always on time and take care every
customer equally. This is a core of our service. Additionally, we have focusing on after-sale
service as well. For example, if the product has the problem, the customer can claim and get a
new one immediately. We also have a guarantee our product that the customer will get the
best thing. Second strategy is channel differentiation. We make our different from the
competitor by we have sale on the website. Its easy and comfortable for our customer to
order what they want through online channel. Moreover, they will save the time, money, and
they also see the production process via the media and pictures. Last strategy is package
differentiation. Our product keeps on clean and beautiful package and also keeping the
freshness as well.
2.6.3 Functional level

Human Resource Management Strategy
Our business will hire local people to do job. It helps distribute income to make them
have job and they will get better standard of living in local community. It makes our business
to save labor cost. We will hire some professional staff to control the quality of jasmine also
check standard of performance to be high performance. We provide them some training
course such as process to plant and care, harvest, made natural fertilizer, watering. Employee
will have correct understanding of our products. There is performance assessment every six
months for check their job performance for improve our product. We provide well fare to
them such as free medicine fee that the accident or injury occur internal garden. We provide
room for eating and relax consist television and also drinking water, coffee, syrup and soft
drink to our associates in the morning, noon, and evening. If gardener that care garden in
night, we will provide accommodation for them. We will send staff to attend seminar or other
training course that related all of flied.
R&D Strategy
Rai Rup Arun garden is a small company, but we also have research & development
department for conduct the research and develop the quality of jasmine in the garden to have
more productivity. We also research natural fertilizers that we use with jasmine tree because
we concern about the environment not only the product. The staff is technical expertise. Staff
will search for new ideas and new ways of growing jasmine.
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Marketing Strategy
We would like to create customer awareness toward our jasmine that our products are
high quality and also good for environmental. Then they will have good attitude toward our
products and going to be customer loyalty. In addition, we also concern about service and
quality of our product to satisfy customer needs. Moreover, we will be promoted our jasmine
through the Internet (Facebook, and Website), Bill board and publications also word of
mouth from our customer loyalty.
Financing Strategy
The major strategy is to maintain liquidity and flexibility of cash.
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Chapter 3 Market Feasibility Study

3.1 Marketing Analysis
3.1.1 General Environment Analysis

We use STEEP analysis in order to analyze the external factors or environments that
can effect to our business. We need to know this thing because it helps me to know how to
action, behave, and handle with each issue both in nowadays and future. STEEP analysis has
5 factors which are Socio-cultural, Technology, Economic, Environment, and Politic.
Socio-cultural
Pak Klong Talad is the biggest wholesale and retail fresh flower market in Bangkok.
The market has all kinds of popular flowers with prices are amazing cheap. This is the best
place to go for all your floral needs. Flowers range from local species (jasmine,
chrysanthemum, gerbera, orchids, lilies, roses). The social structure of Bangkok has very
complex because it is the capital city of Thailand. There are lots of people. So, everything is
fast, convenient, ready to use and get, high technology. Therefore, they want the thing that
fresh, fast and convenient in order to competition with another people. The way of life of
them also distance may effect to our company so we have to know what they want/need, how
to response them directly and fastest. Moreover, they concern about fresh jasmine to shop
that sell fresh jasmine and fresh jasmine garland and hospitality industry so they want the
thing that has fresh and high quality as well.
(Source: http://www.bangkok.com/shopping-market/pak-klong-market.htm)
16
Economic
GDP in the third quarter 2011 grew by 3.5% improving from a 2.7% rise in the
second quarter as a result of external demand expansion whereas domestic demand
decelerated. Such a slowdown was found from both private consumption and total investment
with an expansion rate of 2.4% and 3.3% respectively, compared to 2.7% and 4.1% in the
second quarter. Government consumption slightly rose by 1.1% compared to 1.0% in the
second quarter. Meanwhile, GDP on the quarter by quarter basis moderately grew by 0.5%
after seasonal adjustment. So, this is good opportunity to create new business.
Figure 3.1: Table of Thailand Good Domestic Product

(Source: http://www.nesdb.go.th/Portals/0/eco_datas/account/qgdp/data3_11/detail_Eng.pdf)
The agricultural sector has played an important role in developing the Thai economy
and the Thai Government has opened up the sector to international competition. As a major
agricultural exporting country, Thailand among other Asian countries is relatively ready to
open its markets in order to obtain benefits from the liberalization of the agricultural sector.
So, this is opportunity to support our agricultural product goes to inter market.
(Source:http://www.unescap.org/tid/publication/aptir2436_zamroni.pdf)
Environment
Nowadays the earths temperature has higher as we know Global Warming. It effect
to our jasmine garden also it is one factor that directs effect to our jasmine especially the high
temperature that affect to growing period in duration of crop growth cycles and productivity,
in terms of quantity and quality of crops. For indirect effect, it is unusual life cycle of insect
and development of the pest that cause insect pest. The seasonal may change such as the
17
changing of evaporates water. However, the jasmine may decrease because of lack of water
so, it hard to make sure that what time is the best to plant.
(Source: http://timeforchange.org/cause-and-effect-for-global-warming)
Technology
Nowadays, it not only trading goods or service in market but the world has high
technology. People can communicate that easy to contact other people across both domestic
and continent. So, technology has effect to our business. For examples, people use the
Internet to communicate with other people. They have many social networks such as
Facebook and Twitter also Website that we use to support for sell or communicate with our
customer also use these things to be one tool of advertising.
Social network around the world
Social network in Thailand
Figure 3.2: Number of Facebook user in Thailand

(Source:http://www.tradeiposwitheva.com/2011/06/facebook-loses-6m-us-users-in-may.html,
http://www.damncoolblog.com/infographic-thailand-facebook-users/)
We can see that Thai people use Facebook about 4.6 million that mean people pay
attention in social network. They use Facebook to communicate with their friend. The
Internet helps our business to more convenient, fast and also always updates news or our
product. So, it helps to reduce the cost to advertising and have opportunities to find the new
customer as well. The agriculture equipments is one technology that we focusing on. We
choose automatic sprinkler system for watering jasmine. It is simplicity, save time and effort.
18
Once an irrigation system is installed well never have to drag a hose all over the yard, never
have to try and figure out if weve applied enough (or too much) water, and well never have
to worry about watering the lawn while were away. There is efficiency because the system is
automatic that we dont need to be there to physically apply the water.
The automatic sprinkler can add value of our product that attractive landscaping
requires substantial investment and careful maintenance. An automatic irrigation system will
protect that investment by assuring healthier, longer living plants and turf so, we will more
reduce cost , conserving water and can add value of our product.
Automatic Sprinkler System

Figure 3.3: Picture of Automatic Sprinkler System
(Source:http://luirig.altervista.org/cpm/thumbnails2.php?search=Handline+sprinker+irrigation+germinating
+crops+in+Yuma,+AZ.)
Politic
Thai government is very support the agriculture because it is one of main income of
Thailand. They promote the agricultural sector development policy to grow equally as other
economic sector by promoting the more efficient use of appropriate agriculture machinery
and tools this will be encouraged by mean of reduction and promote research and
development for the improvement in products quality as well as productivity also Thai
government is aiming to improve the structure of agriculture in order to the opportunity in the
market and the changing of behaviors customer. They are supporting the new product that is
opportunity in the market. So, we are producing the product that directly response to the
demand of customer which is people concern about their quality more and more. They also
focus the product that has high quality. Therefore, we produce jasmine garden to response
19
this demand. Moreover, we focus on the high quality to follow this policy that focusing on
every process in our production.
(Source: http://www.unescap.org/tid/publication/aptir2436_zamroni.pdf)
Organic Fertilizer
Figure 3.4: Picture of Organic Fertilizer
(Source: http://jamza-sineza.blogspot.com/2010/01/blog-post_8679.html)
Thai government also supports organic fertilizer. So, we do an action follow this
concept by we use natural fertilizer that without any chemical fertilizer. It is low cost, and
helps fertility of soil also easily bio-degradable and hence does not cause environmental
pollution.
(Source: http://www.ehow.com/how_7582165_make-thai-organic-fertilizer.html)
3.1.2 Competition analysis (3C Analysis)

3.1.2.1 Competitor analysis
For competitor analysis we focus on analyze the competitor in each province where
they plant jasmine for selling to Thailand flower market. Those competitors are
Nakornprathom, Nakornsawan, Pitsanulok, Lampoon, Nong-Khai, Samut Sakorn and
Ratchaburi.
20
Nakornprathom
Product
Big size and tinny flower.
Jasmine is nice fragrance than other province.
Price
Their jasmine price is depending on the rate in market place and season.
When they selling jasmine in to market, they sell in lower rate than other province
where are far from Bangkok.
Place
The area for planting the jasmine in this province is the biggest in Thailand. It is
around 1,964 Rai. They have three main districts that planting jasmine: Bang Pra
district, Wat La-mood district, and Don Fhak district.
They sell through intermediate or middle man.
Promotion
The province has lower rate of selling jasmine when we compare with other province
where are more far away from Bangkok. They calculate 7 liter or 7 matches per
jasmine rate in market place.
(Source: http://www.kasetporpeang.com/forums/index.php?topic=38226.0;wap2)
Nakornsawan
Product
The size of jasmine is medium to big size of flower.
The jasmine has both contaminated jasmine from chemical fertilizer and insecticide
and uncontaminated jasmine.
21
Price
Price of jasmine is depending on demand in the flower market and supply of jasmine
farm. In each season has difference price of selling jasmine and the same season in
difference year has difference price.
The average price in summer season is around 300-400 Baht.
The winter season can be 500-2,000 Baht.
The rainy season the price can be 300-500 Baht.
Place
In Nakornsawan province is the biggest place where plant the jasmine for selling
jasmine into flower market. The area is used to planting jasmine in this province that
around 1,000 Rai up.
They selling in their farm by selling to intermediate.
Promotion
They selling jasmine to intermediate or middle man in higher rate than

Nakornprathom province. They calculate 8 liter or 8 matches per jasmine rate in
market place.
(Source: http://77.nationchannel.com/video/121467/)
Pitsanulok
Product
Size of jasmine is small size till big size.
Nice fragrance
Price
Their jasmine price is depending on the rate in market place and seasonal.
22
When they selling jasmine in to market, they sell in higher rate than Nakornprathom
province.
Place
They selling through intermediate or middle man from flower market for example Pak
Klong Talat middle man.
Promotion

market place.
Lampoon
Product
Size of jasmine is small size till medium size
Nice smell
Chemical-used
Price
Their jasmine price is depending on the rate in market place and seasonal.
When they selling jasmine in to market, they sell in higher rate than Nakornprathom
province.
Place
They sell through intermediate or middle man on their farm.
Promotion

market place.
23
Nong-Khai
Product
Medium size of jasmine
Nice fragrance
Jasmine is contaminating from chemical fertilizer and insecticide.
Price
Price is depending on market rate and seasonal.
This province is selling in higher price than Nakornprathom province.
Place
They sell in their farm via intermediate or middle man.
Promotion

market place.
Samutsakorn
Product
Medium to big size of jasmine and tinny flower.
Nice smell
Price
Price is depending on rate from market place, seasonal, and amount of jasmine in the
market.
This province is selling jasmine higher rate than Nakornprathom province.
24
Place
They selling jasmine on their farm via intermediate or middle man.
Promotion

market place.
Ratchaburi
Product
Small size till big size
Jasmine is great weight and nice fragrance
The product is contaminating the chemical from fertilizer and insecticide.
Price
Price is depending on rate from market place, seasonal, and amount of jasmine in the
market.
This province is selling jasmine higher rate than Nakornprathom province.
Place
They selling jasmine on their farm via intermediate or middle man.
Promotion

market place.
25
3.1.2.2 Customer Analysis
The most of customer of Rai Rup Arun is intermediately or middleman in major fresh
flower market such as Pak Klong Talad, Taladthai market, Talad Simummuang and local
market especially Talad Srimuang (Ratchaburi). The middleman can purchase jasmine from
the Rup Arun Garden directly and they can continue sell the product to the retailers in flower
market. The most of our intermediately or middleman may be wholesaler in major Thailand
flower market. Rai Rup Arun Garden has harvest at least 320 kg per day for support the
demand in flower market especially in special event. Customer can contact Rai Rup Arun
Garden directly to buy jasmine flowers.
3.1.2.3 Competitive Advantage

Rai Rup Arun garden used the Five-Force model by Michael Porter to analyze the
competitive advantage.
Rivalry among existing competitor
In Thailand have a lot of jasmine gardens but in Ratchaburi province has less
competitor. Growth of jasmine flower has increasingly. The difference of product mainly
based on price and quality.
The new entrants in this business require low cost of capital of investment to enter the
market. Therefore, if the competitors or new entrants in this business cannot reach the goal,
they easily discontinue this business.
Threats of new entrants
The fresh flower industry in Thailand especially jasmine market is very low threats of
new entrants because of this business if you have a little bit money investment approximately
100,000 Baht and you have enough empty area around 1 2 Rai. You may easy for get
money or return on investment, only second month you can get money back. Although it is
less threats of new entrant, it is still has the threat that it is difficult to find out the market for
distribute the product to market if they need distribute the product to market via
intermediately or middle man. The intermediately is very difficult to making contact with
them and it is very difficult to making them to be our loyalty distributor.
26
Bargaining power of buyer
The price of jasmine flower is depending on seasons and market price. The bargaining
power of buyer is a medium level but the most of bargaining power is supplier power.
However, customer can bargain the price or chose the other competitors because there are
many competitors in the market.
Bargaining power of supplier
The suppliers of Rai Rup Arun Garden are local supplier. Then the supplier will not
have too much bargaining power. Moreover, competitors which have high circulation will
have more bargaining power with supplier in both quality and payment terms. That mean
competitors which have low circulation will have less bargaining power as well.
Threats of substitute product
The substitute of jasmine flowers is gardenia flowers because they usually use
gardenia flower instead of jasmine. Gardenia flower is look like jasmine and fresh longer
than jasmine but dont have smell. So some people use gardenia flower to make garland not
only jasmine.
3.2 STP Analysis

3.2.1 Market Segmentation
Rai Rup Arun Garden is the small business to plant and sell jasmine flowers. Our
business is business-to-business. We are divided by using demographic, situational factors
and purchasing approaches. We focus on the small business or intermediary in Pak Khlong
market to purchase and sell the produce to the retailers. In term of situation factor we looking
for frequenter and buying in numerous. In term of purchasing criteria, we focus on customers
that have their own transportation and pay by cash.
3.2.2 Market Targeting
The main target market of Rai Rup Arun Garden is intermediary in Pak Khlong
market that concern about high quality and low price of jasmine flowers. Intermediaries
purchase jasmine flowers from the Rai Rup Arun Garden directly and again sell the produce
to the retailers for used jasmine flower to be raw material and transform to other product.
27
3.2.3 Market Positioning
Product of Rai Rup Arun garden is jasmine. It is a raw material. Our product is high
quality and we can harvest and sell in every season. We can compare with other company
because just a few companies can harvest in winter season. The price is varying by festival
and seasons follow the market price.
Figure 3.5: Picture of Our Business Market Positioning
3.3 Marketing Mix Strategy

3.3.1 Product
Jasmine is a product of our company. Arabian jasmine (Mali La) is type of jasmine
that our company plant. The natures of Arabian jasmine are small, slender, stem strength, a
single layer of petals, and suitable for make a garland. Rat Burana is a species of jasmine that
our company planted; it can be produced throughout the year which one as a result, our
company with sales jasmine throughout the year. Our jasmines are grading quality, using the
organic or natural fertilizer instead injected insecticides. In cultivation process does not use
insecticide and harvesting jasmine daily thus ensure that the jasmine of company have fresh
every day.
28
3.3.2 Price
The price of jasmine depends on seasonal, festival, and ceremony. For an important
day or festival such as Mother's Day a price of jasmine is 600-800 baht per litter and price of
600-700 baht/litter in winter season (October until February) in some year rising to 1,200
baht, but if in the normal seasons (March until September) the price of jasmine will decrease
to 100-150 baht/litter depended on externals and internals factors.
Figure 3.6: Table of jasmine price in market during 2006-2008

(Source From: http://www.thaigreenagro.com/aticle.aspx?id=5871)
3.3.3 Place
We use one channel to sell our products. Direct sell to intermediaries is the channel of
our company; the intermediaries can check the price of products via the telephone number.
The intermediaries will come to company for purchase product from the garden directly.
3.3.4 Promotion
Our company has not a promotion because in jasmine flower garden have a rate to
sale price for every garden or company, our company sells products based on market prices
but the customers will receive a quality product such as fresh flowers, flowers without
pesticides.
29
3.4 Sales Forecast
In the beginning of establishing our company, we will grow jasmine in 100% in the
area. At the first six months of production period, we will not have products because it is the
time of plantation and after that we will harvest jasmine every day until the end of business
periods that is 5 years.
The period of jasmine for harvest is daily, so our company can harvest jasmine and
sell to intermediary every day. However, our company has the unstable sale volume, because
it depended on amount of jasmine that we can harvest in each period. There are many factors
that can effects the sale volume of jasmine such as weather, seasons, environment crisis
(flooding in center of Thailand), and economic crisis. Those factors are external factors that
we cannot control, and also have some internal factors that affected the amount of jasmine
such as not enough fertilizer, destroyed from pest and other.
The main our target market is flower market where we have intermediaries who direct
buy jasmine from our company and sell it to flower market. Our farm has areas about 13 Rai,
but we will grow the jasmine sprout only 10 Rai and for each Rai we will grow jasmine
approximately 500 trees. So, we can assume that in the total farms area we will grow
jasmine sprout approximately 5,000 trees. For summer season we can harvest jasmine around
8,000 12,000 Kilogram in each month (Mar-Apr-May-Jun). The rainy season we can
harvest jasmine around 6,000 9,000 Kilograms (Jul-Aug-Sep-Oct). The last season is winter
that can harvest around 5,000 6,000 or near 7,000 Kilogram (Nov-Dec-Jan-Feb). We will
sell all jasmine to intermediaries in market price. The information from Talat Thai market
statistic we seem that the rate or price of jasmine is increasingly in every year. Therefore, our
jasmine price will base of the information from Talat Thai market.
(Source: http://www.talaadthai.com/price/default_new.php?gettid=12&maxdate=)
30
Sale Forecast
Year 1
5,000,000.00
4,500,000.00
Revenue from sales
4,000,000.00
3,500,000.00
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
1
10
11
12
Month
Figure 3.7 Sale Forecast Year 2012

Description 2012
Quantity
Price
Total
Jan
Feb
Mar
Apr
May
Jun
300.00
-
225.00
-
155.00
-
115.00
-
100.00
-
115.00
-
Jul
8,400.00
150.00
1,260,000.00
Aug
8,500.00
215.00
1,827,500.00
Sep
8,300.00
290.00
2,407,000.00
Oct
7,440.00
370.00
2,752,800.00
Nov
7,200.00
600.00
4,320,000.00
Dec
7,000.00
365.00
2,555,000.00
Total
46,840.00
3,000.00
15,122,300.00
31
Year 2
4,000,000.00
3,500,000.00
Revenue from sales
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
10
11
12
Month

Description 2013
Quantity
Price
Total
Jan
6,200.00
550.00
3,410,000.00
Feb
7,000.00
520.00
3,640,000.00
Mar
9,000.00
200.00
1,800,000.00
Apr
12,000.00
300.00
3,600,000.00
May
10,000.00
150.00
1,500,000.00
Jun
8,400.00
130.00
1,092,000.00
Jul
8,300.00
190.00
1,577,000.00
Aug
7,900.00
230.00
1,817,000.00
Sep
7,500.00
170.00
1,275,000.00
Oct
7,500.00
360.00
2,700,000.00
Nov
7,000.00
300.00
2,100,000.00
Dec
6,500.00
515.00
3,347,500.00
Total
97,300.00
3,615.00
27,858,500.00
32
Year 3
4,500,000.00
4,000,000.00
Revenue from sales
3,500,000.00
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
1
10
11
12
Month

Description 2014
Quantity
Price
Total
Jan
6,000.00
690.00
4,140,000.00
Feb
6,000.00
370.00
2,220,000.00
Mar
8,000.00
215.00
1,720,000.00
Apr
10,000.00
310.00
3,100,000.00
May
9,000.00
170.00
1,530,000.00
Jun
8,600.00
145.00
1,247,000.00
Jul
8,200.00
200.00
1,640,000.00
Aug
8,000.00
245.00
1,960,000.00
Sep
7,500.00
190.00
1,425,000.00
Oct
7,000.00
350.00
2,450,000.00
Nov
6,700.00
400.00
2,680,000.00
Dec
6,000.00
550.00
3,300,000.00
Total
91,000.00
3,835.00
27,412,000.00
33
Year 4
4,500,000.00
4,000,000.00
Revenue from sales
3,500,000.00
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
1
10
11
12
Month

Description 2015
Quantity
Price
Total
Jan
5,900.00
700.00
4,130,000.00
Feb
6,000.00
430.00
2,580,000.00
Mar
8,200.00
230.00
1,886,000.00
Apr
10,000.00
285.00
2,850,000.00
May
9,000.00
160.00
1,440,000.00
Jun
8,500.00
140.00
1,190,000.00
Jul
8,300.00
215.00
1,784,500.00
Aug
8,300.00
240.00
1,992,000.00
Sep
7,400.00
185.00
1,369,000.00
Oct
6,900.00
380.00
2,622,000.00
Nov
6,700.00
550.00
3,685,000.00
Dec
6,100.00
540.00
3,294,000.00
Total
91,300.00
4,055.00
28,822,500.00
34
Year 5
5,000,000.00
4,500,000.00
Revenue from sales
4,000,000.00
3,500,000.00
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
1
10
11
12
Month

Description 2016
Quantity
Price
Total
Jan
6,000.00
750.00
4,500,000.00
Feb
6,200.00
450.00
2,790,000.00
Mar
8,000.00
225.00
1,800,000.00
Apr
9,900.00
290.00
2,871,000.00
May
9,500.00
150.00
1,425,000.00
Jun
9,200.00
135.00
1,242,000.00
Jul
8,500.00
230.00
1,955,000.00
Aug
8,000.00
250.00
2,000,000.00
Sep
8,000.00
200.00
1,600,000.00
Oct
7,000.00
390.00
2,730,000.00
Nov
6,300.00
570.00
3,591,000.00
Dec
5,000.00
555.00
2,775,000.00
Total
91,600.00
4,195.00
29,279,000.00
35
3.5 Marketing Expense (Sales Incentive)
The advertising expense of Rai Rup Arun Garden is paid for promoting the products,
create customers awareness and create brand loyalty of our product.
Promote by use face book or website.
Nowadays, the people in Thailand use a lot of time in social network especially
facebook because Thai people use many hours in the internet for communicate with other
people and it is easy for wide spread if we would like to promote our product in the internet.
Furthermore, our company uses other website to promoting our product that is www.
flowerxp.com. We select this website because of this website is the website about selling
flower on the internet. The expense paid is rate advertising is position E-banner size 115
125 pixeis. Type flashes Animation. Price 1,200 baths per 3 month.
(Source: http://www.flowerxp.com/ad.php?adpage=ad_position )
Promote by use cutout.
We will post the cutout at the major road in Nakornratchasima and the road in front of
our farm because this is the way to gain a response from customers. The cost of this
advertising is 99 Baht/Square meter and our farm use around 15 10 Square meter. Our
company uses KCC Printing Company because this company is good quality cutout.
(Source: http://www.d2ndesign.com/index.php?page=th&id=7)
Other
Our farm is contingency budget for support advertising activities 1,500 Baht per month.
36
Year 1
Description
Website
Cutout
Other
Total
Year 2
Description
Website
Cutout
Other
Total
Jan
1,200
14,850
1,500
17,550
Jan
1,200
1,500
2,700
Feb
1,500
1,500
Feb
1,500
1,500
Mar
1,500
1,500
Mar
1,500
1,500
Apr
1,200
1,500
2,700
Apr
1,200
1,500
2,700
May
1,500
1,500
May
1,500
1,500
Jun
1,500
1,500
Jun
1,500
1,500
Jul
1,200
1,500
2,700
Jul
1,200
1,500
2,700
Aug
1,500
1,500
Aug
1,500
1,500
Sep
1,500
1,500
Sep
1,500
1,500
Oct
1,200
1,500
2,700
Oct
1,200
1,500
2,700
Nov
1,500
1,500
Nov
1,500
1,500
Dec
1,500
1,500
Dec
1,500
1,500
Total
4,800
14,850
18,000
37,650
Total
4,800
18,000
22,800
37
Year 3
Description
Website
Cutout
Other
Total
Jan
1,200
1,500
2,700
Feb
1,500
1,500
Mar
1,500
1,500
Apr
1,200
1,500
2,700
May
1,500
1,500
Jun
1,500
1,500
Jul
1,200
1,500
2,700
Aug
1,500
1,500
Sep
1,500
1,500
Oct
1,200
1,500
2,700
Nov
1,500
1,500
Dec
1,500
1,500
Total
4,800
18,000
22,800
Year 4
Description
Website
Cutout
Other
Total
Jan
1,200
1,500
2,700
Feb
1,500
1,500
Mar
1,500
1,500
Apr
1,200
1,500
2,700
May
1,500
1,500
Jun
1,500
1,500
Jul
1,200
1,500
2,700
Aug
1,500
1,500
Sep
1,500
1,500
Oct
1,200
1,500
2,700
Nov
1,500
1,500
Dec
1,500
1,500
Total
4,800
18,000
22,800
Year 5
Description
Website
Cutout
Other
Total
Jan
1,200
1,500
2,700
Feb
1,500
1,500
Mar
1,500
1,500
Apr
1,200
1,500
2,700
May
1,500
1,500
Jun
1,500
1,500
Jul
1,200
1,500
2,700
Aug
1,500
1,500
Sep
1,500
1,500
Oct
1,200
1,500
2,700
Nov
1,500
1,500
Dec
1,500
1,500
Total
4,800
18,000
22,800
38
3.6 Conclusion
Rai Rup Arun company entry to organic jasmine market because we know the current
trend of the market and perception of customers toward organic jasmine products. Our target
markets are intermediary in flower market. Our customers are health people who concern and
taking care of their health when consume our product. We use STEEP analysis in order to
analyze the internal and external factors that may effect to our business. We have to know this
thing because it let we know how to behave. The STEEP analyses are including 5 dimensions
which are Social, Technology, Economy, Environment, and Politic. Rai Rup Arun company
knows the competitor, customers and competitive clearly after analyze according to Five Force
model. The main competitor is in the central and western part of Thailand. Those competitors
sell jasmine similar to Rai Rup Arun Company but they are well-known and have long
establishment. Our company offers jasmine to the market. We use market penetration strategy in
order to gain more market share in the first stage. There are many distribution channels that we
use to promote our products for example Internet (website, Facebook and flowerxp.com). By the
way, we also use leaflet to introduce ourselves to the market in the first six months.
39
Chapter 4 Technical Analysis

4.1 Investment Analysis
4.1.1 Pre-operating
Description
Land
Clear & Level of the area
Building
Office at Ratchaburi Province
Store room
Equipment room
Rest room (outdoor in garden)
Price
220,000.00
100,000.00
Amount
13
12
Total
2,860,000.00
1,200,000.00
2,100,000.00
300,000.00
100,000.00
5,500.00
1
1
1
4
2,100,000.00
300,000.00
100,000.00
22,000.00
Total
6,582,000.00
4.2 Investment Cost

4.2.1 Tools & Equipment
Description
Able Office Grand Executive Set
Able Partition Set J
Chairs (CH 002 (JUS)/PV)
Computer (ACER AOD Happy)
Printer (EPSON T1100)
Microsoft ware
MS-OFFICE HOME & BUSINESS 2010
NORTON INTERNET SECURITY 2011
MS-WINDOWS 7 Pro 64 Bit
Fire Extinguisher (Halotron 5 pounds)
Air-condition (C series: CS-C09KKT)
Vase
Telephone (Panasonic KX-TS500MX)
Security Safety Safe Box
Medicine Box
Bin ( CLEAN PP Dust Bin-BK)
Vacuum Cleaner (1400 W NEW#VC-002)
Broom
Mop
Dustpan
Toilet Brush
Multi-Purpose Excellent Cleaner
Price
126,200.00
43,000.00
2,450.00
10,990.00
7,590.00
Amount
1
1
10
6
1
5,990.00
1,890.00
4,600.00
2,365.00
16,900.00
800.00
590.00
6,718.00
550.00
159.00
990.00
27.00
385.00
35.00
29.00
100.00
1
1
1
3
2
3
3
1
1
3
1
12
1
12
2
5
Total
126,200.00
43,000.00
24,500.00
65,940.00
7,590.00
5,990.00
1,890.00
4,600.00
7,095.00
33,800.00
2,400.00
1,770.00
6,718.00
550.00
477.00
990.00
324.00
385.00
420.00
58.00
500.00
40
PVC Pipe (big size 140 m.)
Sprinkler
Water Pump (WM-P400GX (inventer))
Cart
Basket
Sealing Machine
Scales/ weight (PSLN2)
Barb
Column
Door in front garden
PVC Pipe (small size length 55 m.)
PVC Pipe (small size length 1.2 m.)
Fax Panasonic KX-FG2452CX
Stock Shelf
Table
Plastic Chairs
Sofa Set: Sofa Almond+SQ90
Mower Honda UMK 435T
30" By-Pass Lopper Shear - HST-2502
7 1/2" Tree cutting - HST-3020B
Freezer
Total
22,400.00
5.00
16,820.00
2,000.00
25.00
2,400.00
6,500.00
185.00
65.00
5,000.00
962.50
26.25
5,990.00
2,000.00
1,990.00
275.00
23,900.00
8,990.00
290.00
230.00
32,500.00
1
860
1
2
50
1
1
56
185
1
86
860
1
4
1
5
1
2
10
10
2
22,400.00
4,300.00
16,820.00
4,000.00
1,250.00
2,400.00
6,500.00
10,360.00
12,025.00
5,000.00
82,775.00
22,575.00
5,990.00
8,000.00
1,990.00
1,375.00
23,900.00
17,980.00
2,900.00
2,300.00
65,000.00
655,037.00
4.2.2 Office Supply

Description
Calculator
Price (Baht)
Amount
Total (Baht)
Note
260.00
520.00 CASIO MX-8S
79.00
10
790.00 CHANG 221 A4/BU/PO2
132.00
660.00
29.00
58.00 PAPERMATE PM-50ML
19.00
38.00 HOUSE 10G
107.00
107.00 UHU 14-125G
Inkjet
800.00
Staper
38.00
45.00
45.00
44.00
88.00
Cutter
62.00
310.00 PS SRC 109 6"
Paper
73.00
10
730.00 VALUESAVE A4/70G-450SHT
File & Folder

Scot tape
Glue
4,000.00
190.00 HORSE HD-10
41
69.00
10
690.00
169.00
10
1,690.00
300.00
300.00
Pen
69.00
345.00 YOYA 1016-BU/P20
Pencil
28.00
140.00 HORSE
Eraser
167.00
167.00 TEX
Ruler
34.00
170.00 INCA
Other
5,000.00
5,000.00
Total
16,038.00
4.2.3 Fee
Description
Price (Baht)
Note
Registering
Water Supply size 2"
36,000.00 Provincial Waterworks Authority
Electricity size 30 A
2,150 Provincial Electricity Authority
Telephone
4,050 True corporation
Install internet
2,467 True internet
Permission for build the building
150
Registering Trademark
12,000
Total
56,817.29
4.2.4 Depreciation of Investment Cost

Investment
Amount (Baht)
Depreciation (Yrs.)
Annual Dep.
Monthly Dep.
Building
2,505,500.00
20.00
125,275.00
10,439.58
Machine
2,400.00
5.00
480.00
40.00
Computer
65,940.00
3.00
21,980.00
1,831.67
Furniture
198,615.00
5.00
39,723.00
3,310.25
42
4.3 Depreciation
4.3.1 First Year
Description
Building
Amount
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2,505,000.00
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
125,274.96
2,400.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
480.00
Computer
65,940.00
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
21,980.04
Furniture
198,615.00
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
39,723.00
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
33,800.00
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
6,760.00
Fax
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
Printer
7,590.00
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
1,518.00
Sprinkler
4,300.00
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
1,433.28
16,820.00
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
3,363.96
Scales/ weight
6,500.00
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
2,166.72
Stock shelf
8,000.00
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
1,599.96
23,180.00
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
11,829.96
2,876,145.00
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
216,929.80
Sealing Machine
Cart
Air-condition
Water Pump
Mower & Pruning shears

Total
Note: Depreciation for each list as follow;

Building 20 Years
Machine (Sealing Machine) 5 Years
Computer & Sprinkler & Scale/ weight 3 Years
Furniture, Cart, Air-condition, Fax, Printer, Water Pump, and Stock Shelf 5 Years
Garden equipment(Mower & Pruning shears)
2 Years
43
4.3.2 Second Year
Description
Building
Amount
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
125,274.96
2,505,000.00
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
2,400.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
480.00
Computer
65,940.00
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
21,980.04
Furniture
198,615.00
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
39,723.00
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
33,800.00
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
6,760.00
Fax
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
Printer
7,590.00
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
1,518.00
Sealing Machine
Cart
Air-condition
Sprinkler
4,300.00
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
1,433.28
16,820.00
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
3,363.96
Scales/ weight
6,500.00
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
2,166.72
Stock shelf
8,000.00
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
1,599.96
23,180.00
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
985.83
11,829.96
2,876,145.00
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
216,929.80
Water Pump

Total

Building
20 Years

Computer & Sprinkler & Scale/ weight
3 Years
2 Years
44
4.3.3 Third Year
Description
Building
Amount
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2,505,000.00
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
125,274.96
2,400.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
480.00
Computer
65,940.00
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
1,831.67
21,980.04
Furniture
198,615.00
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
39,723.00
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
33,800.00
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
6,760.00
Fax
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
Printer
7,590.00
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
1,518.00
Sealing Machine
Cart
Air-condition
Sprinkler
4,300.00
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
119.44
1,433.28
16,820.00
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
3,363.96
Scales/ weight
6,500.00
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
180.56
2,166.72
Stock shelf
8,000.00
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
1,599.96
23,180.00
371,145.00
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
205,099.84
Water Pump

Total

Building
20 Years

3 Years
2 Years
45
4.3.4 Forth Year
Description
Building
Amount
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2,505,000.00
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
125,274.96
2,400.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
480.00
Computer
65,940.00
Furniture
198,615.00
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
39,723.00
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
33,800.00
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
6,760.00
Fax
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
Printer
7,590.00
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
1,518.00
Sprinkler
4,300.00
16,820.00
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
3,363.96
Scales/ weight
6,500.00
Stock shelf
8,000.00
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
1,599.96
23,180.00
371,145.00
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
54,244.84
Sealing Machine
Cart
Air-condition
Water Pump

Total

Building
20 Years

3 Years
2 Years
46
4.3.5 Fifth Year
Description
Building
Amount
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2,505,000.00
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
10,439.58
125,274.96
2,400.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
40.00
480.00
Computer
65,940.00
Furniture
198,615.00
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
3,310.25
39,723.00
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
33,800.00
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
563.33
6,760.00
Fax
2,000.00
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
33.33
399.96
Printer
7,590.00
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
126.50
1,518.00
Sprinkler
4,300.00
16,820.00
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
280.33
3,363.96
Scales/ weight
6,500.00
Stock shelf
8,000.00
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
133.33
1,599.96
23,180.00
371,145.00
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
54,244.84
Sealing Machine
Cart
Air-condition
Water Pump

Total

Building
20 Years

3 Years
2 Years
47
4.4 Conclusion
Our company has technical analysis that talks about the investment analysis. The
investment analysis will show about pre-operating; it is cost of building and land. Moreover, we
analyze in detail of investment cost that consists of tools & equipments cost, office supply cost,
fee cost, and depreciation cost. For depreciation cost we divide into five groups: building,
machine, computer & sprinkler & scale, furniture & cart & air-conditioner & fax & printer &
water pump & shelf, and garden equipment. The each type has difference year of depreciation.
The first group has depreciation around 20 years. The depreciation of second group has around 5
years. The next group has depreciation around 3 years. The fourth group is around 5 years and
the last group has depreciation around 2 years.
48
Chapter 5 Operation
5.1 Production and Operations Analysis
We buy raw material total 164,900 Baht for five year which included 134,400 Baht for
fertilizer and 35,000 Baht for jasmine sprout.
Manure: we apply fertilizer to jasmine farm every 15 days. The price of fertilizer is 8.75
Baht per kilogram and use 12.5 kilograms per 1 Rai
Sprout: we buy jasmine sprout only one time because the old of jasmine is around 5 year
so, we were buy it only first month of first year. We use 5,000 sprouts per 10 Rai that are
35,000 Baht or 7 Baht per sprout.
Water: we pouring water two times every day in summer and winter season which are
morning and evening. For rainy season we pouring water once time at the morning. It is 6
Baht per unit.
Electricity: we use it for pump water into farm for 2 hours per day in rainy season but for
summer and winter season we use around 3 hours per day.
49
5.1.1 Fertilizer cost
First Year
Year 2012
Organic fertilizer
Jan
1,400.00
Feb
1,400.00
Mar
1,400.00
Apr
1,400.00
May
1,400.00
Jun
1,400.00
Jul
1,400.00
Aug
1,400.00
Sep
1,400.00
Oct
1,400.00
Nov
1,400.00
Dec
1,400.00
Total
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
Total
16,800.00
16,800.00
Jan
1,400.00
1,400.00
Feb
1,400.00
1,400.00
Mar
1,400.00
1,400.00
Apr
1,400.00
1,400.00
May
1,400.00
1,400.00
Jun
1,400.00
1,400.00
Jul
1,400.00
1,400.00
Aug
1,400.00
1,400.00
Sep
1,400.00
1,400.00
Oct
1,400.00
1,400.00
Nov
1,400.00
1,400.00
Dec
1,400.00
1,400.00
Total
16,800.00
16,800.00
Jan
2,800.00
2,800.00
Feb
2,800.00
2,800.00
Mar
2,800.00
2,800.00
Apr
2,800.00
2,800.00
May
2,800.00
2,800.00
Jun
2,800.00
2,800.00
Jul
2,800.00
2,800.00
Aug
2,800.00
2,800.00
Sep
2,800.00
2,800.00
Oct
2,800.00
2,800.00
Nov
2,800.00
2,800.00
Dec
2,800.00
2,800.00
Total
33,600.00
33,600.00
Jan
2,800.00
2,800.00
Feb
2,800.00
2,800.00
Mar
2,800.00
2,800.00
Apr
2,800.00
2,800.00
May
2,800.00
2,800.00
Jun
2,800.00
2,800.00
Jul
2,800.00
2,800.00
Aug
2,800.00
2,800.00
Sep
2,800.00
2,800.00
Oct
2,800.00
2,800.00
Nov
2,800.00
2,800.00
Dec
2,800.00
2,800.00
Total
33,600.00
33,600.00
Second Year
Year 2013
Organic fertilizer
Total
Third Year
Year 2014
Organic fertilizer
Total
Fourth Year
Year 2015
Organic fertilizer
Total
50
Fifth Year
Year 2016
Organic fertilizer
Total
Jan
2,800.00
2,800.00
Feb
2,800.00
2,800.00
Mar
2,800.00
2,800.00
Apr
2,800.00
2,800.00
May
2,800.00
2,800.00
Jun
2,800.00
2,800.00
Jul
2,800.00
2,800.00
Aug
2,800.00
2,800.00
Sep
2,800.00
2,800.00
Oct
2,800.00
2,800.00
Nov
2,800.00
2,800.00
Dec
2,800.00
2,800.00
Total
33,600.00
33,600.00

First Year
Year 2012
Jasmine
Total
Jan
234.00
234.00
Feb
288.00
288.00
Mar
342.00
342.00
Apr
360.00
360.00
May
324.00
324.00
Jun
294.00
294.00
Jul
210.00
210.00
Aug
210.00
210.00
Sep
240.00
240.00
Oct
294.00
294.00
Nov
300.00
300.00
Dec
318.00
318.00
Total
3,414.00
3,414.00
Jan
240.00
240.00
Feb
294.00
294.00
Mar
348.00
348.00
Apr
366.00
366.00
May
330.00
330.00
Jun
294.00
294.00
Jul
210.00
210.00
Aug
210.00
210.00
Sep
234.00
234.00
Oct
288.00
288.00
Nov
294.00
294.00
Dec
270.00
270.00
Total
3,378.00
3,378.00
Jan
312.00
312.00
Feb
318.00
318.00
Mar
360.00
360.00
Apr
390.00
390.00
May
384.00
384.00
Jun
300.00
300.00
Jul
270.00
270.00
Aug
210.00
210.00
Sep
240.00
240.00
Oct
294.00
294.00
Nov
312.00
312.00
Dec
318.00
318.00
Total
3,708.00
3,708.00
Jan
300.00
300.00
Feb
288.00
288.00
Mar
342.00
342.00
Apr
372.00
372.00
May
318.00
318.00
Jun
318.00
318.00
Jul
210.00
210.00
Aug
180.00
180.00
Sep
180.00
180.00
Oct
294.00
294.00
Nov
300.00
300.00
Dec
318.00
318.00
Total
3,420.00
3,420.00
Second Year
Year 2013
Jasmine
Total
Third Year
Year 2014
Jasmine
Total
Fourth Year
Year 2015
Jasmine
Total
51
Fifth Year
Year 2016
Jasmine
Total
Jan
324.00
324.00
Feb
348.00
348.00
Mar
402.00
402.00
Apr
420.00
420.00
May
444.00
444.00
Jun
354.00
354.00
Jul
270.00
270.00
Aug
270.00
270.00
Sep
300.00
300.00
Oct
330.00
330.00
Nov
342.00
342.00
Dec
324.00
324.00
Total
4,128.00
4,128.00
Jul
Aug
Sep
Oct
Nov
Dec
Total
- 35,000.00
- 35,000.00
5.1.3 Jasmine Sprout Cost

Year 2012
Jan
Feb
Mar
Apr
May
Jasmine sprout 35,000.00
Total
35,000.00
Note: we invest in jasmine sprout only first month in first year.
Jun
-

First Year
Year 2012
Jasmine
Total
Jan
234.00
234.00
Feb
288.00
288.00
Mar
342.00
342.00
Apr
360.00
360.00
May
324.00
324.00
Jun
294.00
294.00
Jul
210.00
210.00
Aug
210.00
210.00
Sep
240.00
240.00
Oct
294.00
294.00
Nov
300.00
300.00
Dec
318.00
318.00
Total
3,414.00
3,414.00
Jan
240.00
240.00
Feb
294.00
294.00
Mar
348.00
348.00
Apr
366.00
366.00
May
330.00
330.00
Jun
294.00
294.00
Jul
210.00
210.00
Aug
210.00
210.00
Sep
234.00
234.00
Oct
288.00
288.00
Nov
294.00
294.00
Dec
270.00
270.00
Total
3,378.00
3,378.00
Second Year
Year 2013
Jasmine
Total
52
Third Year
Year 2014
Jasmine
Total
Jan
312.00
312.00
Feb
318.00
318.00
Mar
360.00
360.00
Apr
390.00
390.00
May
384.00
384.00
Jun
300.00
300.00
Jul
270.00
270.00
Aug
210.00
210.00
Sep
240.00
240.00
Oct
294.00
294.00
Nov
312.00
312.00
Dec
318.00
318.00
Total
3,708.00
3,708.00
Jan
300.00
300.00
Feb
288.00
288.00
Mar
342.00
342.00
Apr
372.00
372.00
May
318.00
318.00
Jun
318.00
318.00
Jul
210.00
210.00
Aug
180.00
180.00
Sep
180.00
180.00
Oct
294.00
294.00
Nov
300.00
300.00
Dec
318.00
318.00
Total
3,420.00
3,420.00
Jan
324.00
324.00
Feb
348.00
348.00
Mar
402.00
402.00
Apr
420.00
420.00
May
444.00
444.00
Jun
354.00
354.00
Jul
270.00
270.00
Aug
270.00
270.00
Sep
300.00
300.00
Oct
330.00
330.00
Nov
342.00
342.00
Dec
324.00
324.00
Total
4,128.00
4,128.00
Mar
30.00
1,360.00
1,390.00
Apr
39.00
1,314.00
1,353.00
Fourth Year
Year 2015
Jasmine
Total
Fifth Year
Year 2016
Jasmine
Total
5.1.5 Electricity Cost

First Year
Year 2012
Water pump
Lighting
Flower Freezer
Air conditioner
Computer
Total
Jan
31.00
1,360.00
1,391.00
Feb
29.00
1,219.00
1,248.00
May
41.00
1,360.00
1,401.00
Jun
Jul
41.00
39.00
1,314.00 2,132.60
- 4,224.00
- 6,016.00
- 1,100.00
1,355.00 13,511.60
Aug
Sep
Oct
Nov
Dec
30.00
29.00
29.00
39.00
39.00
2,132.60 2,057.00 2,132.60 2,057.00 2,132.60
4,224.00 4,078.00 4,224.00 4,078.00 4,224.00
6,016.00 5,816.00 6,016.00 5,816.00 6,016.00
1,100.00 1,065.00 1,100.00 1,065.00 1,100.00
13,502.60 13,045.00 13,501.60 13,055.00 13,511.60
Total
416.00
20,571.40
25,052.00
35,696.00
6,530.00
88,265.40
53
Second Year
Year 2013
Water pump
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
31.00
29.00
30.00
39.00
41.00
41.00
39.00
30.00
29.00
29.00
39.00
39.00
416.00
Lighting
2,132.60
1,907.00
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
25,063.20
Flower Freezer
4,224.00
3,785.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
49,665.00
Air conditioner
6,016.00
5,415.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
70,791.00
Computer
1,100.00
985.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
12,945.00
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
Jan
Feb
Mar
Apr
May
Jun
Jul
Sep
Oct
Nov
Dec
Total
Total
Third Year
Year 2014
Water pump
Aug
31.00
29.00
30.00
39.00
41.00
41.00
39.00
30.00
29.00
29.00
39.00
39.00
416.00
Lighting
2,132.60
1,907.00
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
25,063.20
Flower Freezer
4,224.00
3,785.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
49,665.00
Air conditioner
6,016.00
5,415.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
70,791.00
Computer
1,100.00
985.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
12,945.00
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
Total
54
Fourth Year
Year 2013
Water pump
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
31.00
29.00
30.00
39.00
41.00
41.00
39.00
30.00
29.00
29.00
39.00
39.00
416.00
Lighting
2,132.60
1,907.00
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
25,063.20
Flower Freezer
4,224.00
3,785.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
49,665.00
Air conditioner
6,016.00
5,415.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
70,791.00
Computer
1,100.00
985.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
12,945.00
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
Jan
Feb
Mar
Apr
May
Jun
Jul
Sep
Oct
Nov
Dec
Total
Total
Fifth Year
Year 2013
Water pump
Aug
31.00
29.00
30.00
39.00
41.00
41.00
39.00
30.00
29.00
29.00
39.00
39.00
416.00
Lighting
2,132.60
1,907.00
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
2,132.60
2,057.00
2,132.60
2,057.00
2,132.60
25,063.20
Flower Freezer
4,224.00
3,785.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
4,224.00
4,078.00
4,224.00
4,078.00
4,224.00
49,665.00
Air conditioner
6,016.00
5,415.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
6,016.00
5,816.00
6,016.00
5,816.00
6,016.00
70,791.00
Computer
1,100.00
985.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
1,100.00
1,065.00
1,100.00
1,065.00
1,100.00
12,945.00
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
Total
55
5.2 Product Characteristic
Figure 5.1: The Picture of Jasmine

Our product is jasmine. The type of jasmine that our company plant is Arabian jasmine or
Mali la, the specie is Rat Burana. This jasmine is shrub. The flowers have white color. The
leaves are oval. Base of the flower are connecting together like a tube and have greenish yellow
color. The length of the flower is about 8-15 mm.
This jasmine is available all the year round. Our jasmine is not use chemicals
in plantations method. Our company use natural fertilizer to plant our jasmine.
Our jasmine can be used for multiple purposes including making garland, jasmine tea,
essential oils, and to be a decoration.
(Source: http://www.baanmaha.com/community/f159/thread42846/index2.html)
5.2.1 Production process

5.2.1.1 The principle of producing jasmine
1. Choose the land that appropriate to plan jasmine trees (moist, well drained, loam, sandy
loam soil)
2. Near water source
3. Easy to access
56
5.2.1.2 Plantation Method
1. Choose the land that appropriate to plan jasmine trees.
2. Clear the planting area using the rake and hoe. Remove all rocks, weeds or other debris.
3. Prepare the soil by fill a natural fertilizer into the soil and mix it together in ratio of 1:1.
Dry the soil for 15 days.
4. Dig the hole for plantation 30 x 30 x 30 cm.
5. Lay a natural fertilizer into the button of the hold and put a sprout of jasmine tree into the
hold.
6. Use the straw to cover the soil for keep retain moisture and prevent weeds.
Choose the farm

land
Clear the area
Cover the soil by

straw
Harvest
Prepare the soil
Production process Flowchart

Figure 5.2: Production Process Flowchart
(Source: http://www.gardenguides.com/79073-grow-jasmine-plant.html)
Dig the hold
57
5.3 Location
5.3.1 Ratchaburi province
The area that we buy for jasmine garden is located in Ban Huai Yang Tone, Pak Tho,
Ratchaburi. There is abundant area that suitable for agriculture. The area covers around 13 Rai
and the price is 220,000Bath.
Front entrance near the Black Road. Backside near the natural canal has water throughout
the year and has pool in the middle of the land. The land is mound, so dont worry about the
flood problem. The land is located 112 km from Bangkok (2 hours).
Figure 5.3: The Location of Our Farm

(Source: http://www.ddteedin.com/real-estate/10221.html)
58
5.3.2 Layout
5.3.2.1 Overall layout
Figure 5.4: The Layout of Farm Overall

5.3.2.2 Office layout
Figure 5.5: Layout of Office

This office of company has 5 rooms are the manager room, worker room, meeting room,
living room, and document room, which provide 5 toilets. The office is located in front of the
warehouse and equipment room, involve near the garden.
59
5.3.2.3 Warehouse
Figure 5.6: Layout of Rai Rup Arun Warehouse
The warehouse has 1 room that has air conditioner for keep the jasmine after the harvest,
and the in front of the rooms has space for scale of jasmine.
5.3.2.4 Equipment room
Figure 5.7: The Layout of Equipment Room
The equipment room is the located near the garden, in this room use to keep the
equipment that use in the garden. Its providing 4 lockers in this room.
60
5.3.3 Machines/Tools/Equipments
We buy a sealing machine to make our packaging process to be fast, convenient and also
reduce operation cost. Because of we use machine are replace man power. We also use pump
machine in order to pump water from canal to use within our farm. Additionally, we paid for
cash collecting machine to collect money when customer paid.
We buy to equipment to make our product is high quality as well as reduce production
cost. For example, PVC Pipe (big size 140 m.), PVC Pipe (small size length 55 m.), PVC Pipe
(small size length 1.2 m.), Sprinkler, Water Pump (WM-P400GX (inverter)), Cart, Basket, and
jasmine tree. Additionally, we also paid offices equipment to help employee and customer to be
faster such as computer, printer, calculator, fire extinguisher, basket, and telephone (Panasonic
KX-TS500MX).
5.3.4 Logistic Management

We use logistics for product distribution, such as we use cart for send product to
warehouse. We try to run all activities to be convenient and save cost. So, we focus on every
process which is planning, operation, controlling in order to transfer, store, compile and product
distribution.
5.3.4.1 Material Management

We focus on production process. We try to calculate timing, cost and quality in order to
reduce cost, control quality of product. We focus on two companies which are Organic fertilizer
brand CP Mor-Din and Organic fertilizer brand Boonme 99. We compare among them saw that
the quality of organic fertilizer of them are equal but difference price. Organic fertilizer brand CP
Mor-Din price 350 baht, Organic fertilizer brand Boonme 99 price 550 baht. We calculate cost of
characteristic organic fertilizer organic fertilizer brand CP Mor-Din has characteristic powder but
organic fertilizer brand Boonme 99 has characteristic tablets. We choose organic fertilizer brand
CP Mor-Din, because it is powder and price cheap more than organic fertilizer brand Boonme 99
we think characteristic of powder organic fertilizer better than tablets because it can melt better
than tablets. And we focus Jasmine tree by focus two gardens which are Jasmine garden Rangsit
Klong 12 and Arerat garden. We compare among them saw that the quality of organic fertilizer
of them are equal but difference price and location Rangsit Klong 12 garden located at
61
Pathumthani province and it is in price of 10 baht per tree. And location Arerat garden located at
Nakhonsawan province and it is price of 2 baht per tree. We calculate cost of transportation
among them saw that Rangsit Klong 12 garden transport has less than Arerat Garden. Because of
Rangsit Klong 12 located near our garden more Arerat garden. Therefore we order Jasmine tree
from Rangsit Klong 12. Addition we also buy equipment for example sprinkler, pump machine,
PVC Pipe, and etc.
http://www.greenbonus.com/product.detail_627758_th_2942554
http://www.greenbonus.com/product.detail_627758_th_2939233
(Resource:http://www.green-bonus.com/product.detail_627758_th_2942554,
http://www.green-bonus.com/product.detail_627758_th_2939233)
(Source:
http://jasminethai.circlecamp.com/index.php?page=articles,http://www.nanagarden.com/%E0%B8%9E
%E0%B8%B1%E0%B8%99%E0%B8%98%E0%B8%B8%E0%B9%8C%E0%B8%A1%E0%B8%B0%E
0%B8%A5%E0%B8%B4-(%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%A1%E0%B8%B0%E0%B8%A5%E0%B8%B4-)%E0%B8%AA%E0%B8%A7%E0%B8%99%E0%B8%AD%E0%B8%B2%E0%B8%A3%E0%B8%B5%E
0%B8%A3%E0%B8%B1%E0%B8%95%E0%B8%99%E0%B9%8C-104481-4.html)
62
5.3.4.2 Physical Distribution Management
We concern fastest distribution our product to warehouse. Therefore, we choose cart to
transfer our product within garden by let gardener transfer jasmine from jasmine plots to
warehouse for keeping freshness of the Jasmine flowers. The cart helps us transfer jasmine
faster.
5.3.5 Facility Management

We desire to balance physical environment and satisfaction of customer. So, we focus on
fresh, cleanness and facilities. We concern safety of both customer and gardener then we do not
use chemical for maintenance the jasmine. Additionally, we also focus on cleanness of office and
toilet. Moreover, we provide some facility to make them more convenient and safety as well.
63
5.4 Conclusion
This chapter is talk about the operation of our company that include with our operation
cost, product characteristic, production process, location, layout of our company, and
management in logistic and facility. For our product characteristic, our product is jasmine flower
that have the length about 8-15 mm and non toxic. Our jasmine can be used for
multiple purposes including making garland, jasmine tea, essential oils, and to be a decoration.
Our company located in Ban Huai Yang Tone, Pak Tho, Ratchaburi province.
64
Chapter 6 Administration Analysis

6.1 Administration Analysis
6.1.1 Administration Expense
The standard administration expense covers the following:
Salary
Description
Position
(Baht)
Total Salary
(Baht)
Manager
15,000
15,000
Secretary
10,000
10,000
Accounting Department
12,000
12,000
R & D Department
10,500
10,500
Marketing Department
12,000
12,000
General Staff
8,000
16,000
Head Gardener
6,000
6,000
Gardeners
40
7,200
288,000
Workers in Store room
5,000
15,000
Housekeeper
4,000
4,000
Total salary expense / month
62
89,700
388,500
65
Year 1
Description
Employee salary
Electricity expense
Water supply expense
Telephone cost and internet
Social security insurance
Total
Jan
388,500
1,900
Feb
388,500
2,000
Mar
388,500
2,050
Apr
388,500
1,950
May
388,500
2,100
Jun
388,500
2,200
Jul
388,500
1,980
Aug
388,500
2,000
Sep
388,500
2,300
Oct
388,500
2,000
Nov
388,500
1,950
Dec
388,500
2,080
Total
4,662,000
24,510
300
320
310
300
300
300
320
310
300
330
300
310
3700
1,100
11,000
402,800
1,000
0
391,820
950
0
391,810
1,100
0
391,850
950
0
391,850
1,050
0
392,050
1,150
0
391,950
950
0
391,760
980
0
392,080
1,000
0
391,830
990
0
391,740
1,050
0
391,940
12,270
11,000
4,713,480
Nov
388,500
1,950
Dec
388,500
2,080
Total
4,662,000
24,510
330
300
310
3700
1,100
1,000
950
1,100
950
1,050
1,150
950
980
1,000
11,000
0
0
0
0
0
0
0
0
0
402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830
990
0
391,740
1,050
0
391,940
12,270
11,000
4,713,480
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500
1,900
2,000
2,050
1,950
2,100
2,200
1,980
2,000
2,300
2,000
Nov
388,500
1,950
Dec
388,500
2,080
Total
4,662,000
24,510
330
300
310
3700
1,100
1,000
950
1,100
950
1,050
1,150
950
980
1,000
11,000
0
0
0
0
0
0
0
0
0
402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830
990
0
391,740
1,050
0
391,940
12,270
11,000
4,713,480
Year 2
Description
Employee salary
Electricity expense
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500
1,900
2,000
2,050
1,950
2,100
2,200
1,980
2,000
2,300
2,000
300
320
310
300
300
300
320
310
300
Year 3
Description
Employee salary
Electricity expense
Total
300
320
310
300
300
300
320
310
300
66
Year 4
Description
Employee salary
Electricity expense
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500
1,900
2,000
2,050
1,950
2,100
2,200
1,980
2,000
2,300
2,000
Nov
388,500
1,950
Dec
388,500
2,080
Total
4,662,000
24,510
330
300
310
3700
1,100
1,000
950
1,100
950
1,050
1,150
950
980
1,000
11,000
0
0
0
0
0
0
0
0
0
402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830
990
0
391,740
1,050
0
391,940
12,270
11,000
4,713,480
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500
1,900
2,000
2,050
1,950
2,100
2,200
1,980
2,000
2,300
2,000
Nov
388,500
1,950
Dec
388,500
2,080
Total
4,662,000
24,510
330
300
310
3700
1,100
1,000
950
1,100
950
1,050
1,150
950
980
1,000
11,000
0
0
0
0
0
0
0
0
0
402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830
990
0
391,740
1,050
0
391,940
12,270
11,000
4,713,480
300
320
310
300
300
300
320
310
300
Year 5
Description
Employee salary
Electricity expense
Total
300
320
310
300
300
300
320
310
300
67
6.2 Organization Chart
Manager of garden
Secretary
Accounting
Department
Marketing
Department
Head who
control the
gardeners
Housekeeping
Department
Gardeners
General
Staff
Worker that
packing
jasmine
Worker
that bring
package to
store room
Worker that
record
Weight and
List
68
6.3 Recruitment Plan
6.3.1 Manager of Rai Rup Arun
Job position: 1
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
1. Male / female, age at least 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and experience about managing at least 3 years can control all departments also
ability working with multiple colleagues; good organization and attention to detail, and ability to
work efficiently.
Job description
- Manager can set up target market of company, planning, assigning work that appropriately to
employee, good communication and can evaluation & improvement of all position in company,
also include managing and payment salary of employee, supervise order of stock, and contact
supplier for order the product and negotiation about price.
Job requirement
- We will post about job description in which internet. We will interview them before start the
job and check job qualification. We will tell about scope of work, test the skill of control, salary
and ask about work experience.
6.3.2 Secretary
Job position: 1
Job type
: full time
Job time
: 8.00am 17.00pm.
69
Job qualification
1. Male / female, age at least 24 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and experience about secretary at least 2 years.
5. Computer skill in Microsoft word, Excel, Power point well.
Job description
- The secretary will prepare and manage correspondence, reports and documents also collects
information and maintains databases, activities and responsibilities associated with the secretarial
job.
Job requirement
- We will be post notice about job description for apply a job in Ratchaburi province and post in
which internet. We will post in both ways. We will interview them about secretarys skill and we
will tell about scope of work and salary to them.
6.3.3 Accounting Department

Job position: 1
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
1. Male or female age at least 22 years old
2. Thai nationality
3. Knowledge and Experience about finance, accounting, budget at least 2 years
4. Work requires willingness to work a flexible schedule.
5. Responsibility of duty
70
Job description
- Task of accountant is management and responds all of activities about financial, account,
record buy-sale, and order in-out of stock also compile and analyze financial information to
prepare financial statements including monthly and annual accounts. Ensure all financial
reporting deadlines are met before send to manager for check against.
Job requirement
- We will be post a notice about job description for apply a job in Ratchaburi Province, and post
on internet as well. We will have interview about finance and account skill. We will tell about
scope of work and salary to them.
6.3.4 R & D Department
Job position: 1
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree.
3. Thai nationality.
4. Knowledge and experience about explore new methods and check of production.
Job description
- Focus on research and development to improve quality of product, and effectiveness of the
production and products for competitive in the market and make new market.
Job requirement
- We will be post notice about job description for apply a job in Ratchaburi province and post in
which internet. We will interview them about research & develops skill and we will tell about
scope of work and salary to them.
71
6.3.5 Marketing Department
Job position: 2
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
2. Master's or Bachelor's Degree of business and marketing.
4. Excellent interpersonal, oral and written communication skills.
Job description
- Design and develop marketing materials, e.g. corporate brochure, articling brochure, personal
and website, etc. also conduct market research such as customer questionnaires and focus groups,
sourcing advertising opportunities.
Job requirement
- We will be post notice about job description in Ratchaburi province and post on internet. Then
we will interview them. We will tell about scope of work and salary to them.
6.3.6 General Staff

Job position: 2
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
2. Master's or Bachelor's Degree.
4. Good interpersonal skill also can contact customer
5. Good Computer skill
72
Job description
- General staff will check stock of order and also answer the telephone to contact customer. Can
take care general and can help task of each department.
Job requirement
- We will post notice about job description in Ratchaburi Province. Then we will interview them
before start the job and check job qualification also we will tell about scope of work and salary to
them
6.3.7 Head Gardener
Job position: 1
Job type
: full time
Job time
: 8.00 am. -17.00 pm. (provides accommodation in garden)
Job qualification
1. Male age at least 30-35 years.
2. Professional in grow vegetables.
3. Can control a lot of people
Job description
- Head of gardeners have leadership skill and able to control others. Responsible knowledge
about jasmine trees, characteristic of soil and can control gardeners including automatic
sprinkler, growing the jasmine trees. He take care garden in tonight that we provide
accommodation to him.
Job requirement
- We will be post notice about job description in Ratchaburi province. We will interview them
before start the job and check job qualification. We will tell about scope of work, test the skill of
control and salary.
73
6.3.8 Gardeners
Job position: 40
Job type
: full time
Job time
: 6.00am 12.00pm.
Job qualification
1. Male / female age at least 20-45 years.
2. Local people in Amphoe Pak Toe.
3. Work hard and responsibility.
Job description
- Gardener has to make sure that they will keep quality of jasmine flowers and in good
condition. A gardener should take pleasure in physical and outdoor work. They should have good
health and have the ability to work long hours.
Job requirement
- We will be post notice about job description at front of our garden also in Amphoe Pak Toe.
We will tell about scope of work, test the skill of control and negotiation, and salary.
6.3.9 Worker in Store room

Job position: 3
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
1. Male / female age at least 25-35 years.
2. Local people in Amphoe Pak Toe..
3. Honest and carefully.
Job description
- Responsible to packing jasmine, worker who bring pack of jasmine to store room, worker who
record weight of jasmine and information to general staff.
74
Job requirement
- We will be post notice about job description for apply a job at front of our garden also in
Amphoe Pak Toe. We will interview them before start the job and check job qualification. We
will tell about scope of work and salary to them.
6.3.10 Housekeepers
Job position: 1
Job type
: full time
Job time
: 8.00am 17.00pm.
Job qualification
1. Female age at least 25 years old
2. Local people in Amphoe Pak Toe.
2. Thai nationality
3. Well skill in cleaning
4. Well know and well experience how to use equipment and chemicals for cleaning.
5. Responsibility of duty
Job description
- Task of house keeper respond about cleaning all of product in gardens, office. Always
maintain the cleaning when dirt in the toilet. Care cleans all area of store room.
Job requirement
- We will be post notice about job description for apply a job at front of our garden also in
Amphoe Pak Toe. We will interview them before start the job and check job qualification. We
will tell about scope of work, work experience and salary.
75
6.4 Conclusion
In our administration analysis, we talk about the detail in recruitment and our
organization chart such as administration expense and job description. Our company has 10
positions 62 employees include with manager, secretary, accounting, R&D, marketing, general
staff, head gardener, worker in storeroom, and housekeeper. Our company pays 4,662,000
BATH per year for salary.
76
Chapter 7 Financial Statement

This chapter is including three financial statement those are income statement, cash flow
statement, and balance sheet. Those financial statements will tell about the finance of our
company in five years.
77
7.1 Income Statement
First Year
Description (2012)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sale on cash
1,260,000.00
1,827,500.00
2,407,000.00
2,752,800.00
4,320,000.00
2,555,000.00
15,122,300.00
Total sale
1,260,000.00
1,827,500.00
2,407,000.00
2,752,800.00
4,320,000.00
2,555,000.00
15,122,300.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
16,800.00
Jasmine Tree
40,000.00
40,000.00
Total
41,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
56,800.00
234.00
288.00
342.00
360.00
324.00
294.00
210.00
210.00
240.00
294.00
300.00
318.00
3,414.00
1,391.00
1,248.00
1,390.00
1,353.00
1,401.00
1,355.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
88,265.40
1,625.00
1,536.00
1,732.00
1,713.00
1,725.00
1,649.00
13,721.60
13,712.60
13,285.00
13,795.60
13,355.00
13,829.60
91,679.40
43,025.00
2,936.00
3,132.00
3,113.00
3,125.00
3,049.00
15,121.60
15,112.60
14,685.00
15,195.60
14,755.00
15,229.60
148,479.40
(43,025.00)
(2,936.00)
(3,132.00)
(3,113.00)
(3,125.00)
(3,049.00)
1,244,878.40
1,812,387.40
2,392,315.00
2,737,604.40
4,305,245.00
2,539,770.40
14,973,820.60
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
216,929.76
424,127.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
4,916,579.76
(467,152.48)
(411,013.48)
(411,209.48)
(412,390.48)
(411,202.48)
(411,126.48)
835,600.92
1,404,309.92
1,984,237.52
2,328,326.92
3,897,167.52
2,131,692.92
10,057,240.84
Cost of goods sold

Raw Material
Fertilizer
Other cost of goods

sold
Water
Electricity
Total other cost of
Goods sold
Total cost of goods
sold
Gross income
Operating expense
Selling &
Administrative
Depreciation
Total operating
expense
Operating income
(Loss)
78
EBIT
(467,152.48)
(411,013.48)
(411,209.48)
(412,390.48)
(411,202.48)
(411,126.48)
835,600.92
1,404,309.92
1,984,237.52
2,328,326.92
3,897,167.52
2,131,692.92
10,057,240.84
0.00
0.00
0.00
0.00
0.00
0.00
250,680.28
421,292.98
595,271.26
698,498.08
1,169,150.26
639,507.88
3,774,400.72
Income tax
Net income (Loss)
(467,152.48)
(411,013.48)
(411,209.48)
(412,390.48)
(411,202.48)
(411,126.48)
584,920.64
983,016.94
1,388,966.26
1,629,828.84
2,728,017.26
1,492,185.04
6,282,840.12
Beginning Retained
Earning
(467,152.48)
(878,165.96)
(1,289,375.44)
(1,701,765.92)
(2,112,968.40)
(2,524,094.88)
(1,939,174.24)
(956,157.29)
380,871.90
1,769,416.65
3,957,741.84
(5,760,824.22)
Dividend (12%)
51,937.08
241,284.09
539,692.07
653,991.23
1,486,904.46
(467,152.48)
(878,165.96)
(1,289,375.44)
(1,701,765.92)
(2,112,968.40)
(2,524,094.88)
(1,939,174.24)
(956,157.29)
380,871.90
1,769,416.65
3,957,741.84
4,795,935.66
(964,888.55)
Retained Earning
Second Year
Description (2013)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale on cash
3,410,000.00
3,640,000.00
1,800,000.00
3,600,000.00
1,500,000.00
1,092,000.00
1,577,000.00
1,817,000.00
1,275,000.00
2,700,000.00
2,100,000.00
3,347,500.00
27,858,500.00
Total sale
3,410,000.00
3,640,000.00
1,800,000.00
3,600,000.00
1,500,000.00
1,092,000.00
1,577,000.00
1,817,000.00
1,275,000.00
2,700,000.00
2,100,000.00
3,347,500.00
27,858,500.00
Fertilizer
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
16,800.00
Total
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
16,800.00
240.00
294.00
348.00
366.00
330.00
294.00
210.00
210.00
234.00
288.00
294.00
270.00
3,378.00
Electricity
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
Total other cost of Goods sold
13,743.60
12,415.00
13,850.60
13,421.00
13,843.60
13,351.00
13,721.60
13,712.60
13,279.00
13,789.60
13,349.00
13,781.60
162,258.20
Total cost of goods sold
15,143.60
13,815.00
15,250.60
14,821.00
15,243.60
14,751.00
15,121.60
15,112.60
14,679.00
15,189.60
14,749.00
15,181.60
179,058.20
3,394,856.40
3,626,185.00
1,784,749.40
3,585,179.00
1,484,756.40
1,077,249.00
1,561,878.40
1,801,887.40
1,260,321.00
2,684,810.40
2,085,251.00
3,332,318.40
27,679,441.80
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
18,077.48
216,929.76
Revenue
Cost of goods sold

Raw Material
Other cost of goods sold

Water
Gross income
Operating expense
Selling & Administrative
Depreciation
79
Total operating expense
424,127.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
409,277.48
408,077.48
408,077.48
4,916,579.76
-
Operating income (Loss)
2,970,728.92
3,218,107.52
1,376,671.92
3,175,901.52
1,076,678.92
669,171.52
1,152,600.92
1,393,809.92
852,243.52
2,275,532.92
1,677,173.52
2,924,240.92
22,762,862.04
EBIT
2,970,728.92
3,218,107.52
1,376,671.92
3,175,901.52
1,076,678.92
669,171.52
1,152,600.92
1,393,809.92
852,243.52
2,275,532.92
1,677,173.52
2,924,240.92
22,762,862.04
891,218.68
965,432.26
413,001.58
952,770.46
323,003.68
200,751.46
345,780.28
418,142.98
255,673.06
682,659.88
503,152.06
877,272.28
6,828,858.61
Net income (Loss)
2,079,510.24
2,252,675.26
963,670.34
2,223,131.06
753,675.24
468,420.06
806,820.64
975,666.94
596,570.46
1,592,873.04
1,174,021.46
2,046,968.64
15,934,003.43
Beginning Retained Earning
4,795,935.66
6,050,392.40
7,306,699.54
7,277,925.50
8,360,929.78
8,020,852.42
7,470,559.78
7,284,094.78
7,268,590.31
6,921,341.48
7,492,508.79
7,626,546.62
85,876,377.06
825,053.51
996,368.12
992,444.39
1,140,126.79
1,093,752.60
1,018,712.70
993,285.65
991,171.41
943,819.29
1,021,705.74
1,039,983.63
1,160,821.83
12,217,245.66
6,050,392.40
7,306,699.54
7,277,925.50
8,360,929.78
8,020,852.42
7,470,559.78
7,284,094.78
7,268,590.31
6,921,341.48
7,492,508.79
7,626,546.62
8,512,693.43
89,593,134.83
Income tax
Dividend (12%)
Retained Earning
Third Year
Description (2014)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale on cash
4,140,000.00
2,220,000.00
1,720,000.00
3,100,000.00
1,530,000.00
1,247,000.00
1,640,000.00
1,960,000.00
1,425,000.00
2,450,000.00
2,680,000.00
3,300,000.00
27,412,000.00
Total sale
4,140,000.00
2,220,000.00
1,720,000.00
3,100,000.00
1,530,000.00
1,247,000.00
1,640,000.00
1,960,000.00
1,425,000.00
2,450,000.00
2,680,000.00
3,300,000.00
27,412,000.00
Fertilizer
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
Total
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
312.00
318.00
360.00
390.00
384.00
300.00
270.00
210.00
240.00
294.00
312.00
318.00
3,708.00
Electricity
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
13,815.60
12,439.00
13,862.60
13,445.00
13,897.60
13,357.00
13,781.60
13,712.60
13,285.00
13,795.60
13,367.00
13,829.60
162,588.20
16,615.60
15,239.00
16,662.60
16,245.00
16,697.60
16,157.00
16,581.60
16,512.60
16,085.00
16,595.60
16,167.00
16,629.60
196,188.20
4,123,384.40
2,204,761.00
1,703,337.40
3,083,755.00
1,513,302.40
1,230,843.00
1,623,418.40
1,943,487.40
1,408,915.00
2,433,404.40
2,663,833.00
3,283,370.40
27,215,811.80
Revenue
Cost of goods sold

Raw Material

Water
Gross income
80
Operating expense
Depreciation
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
17,091.65
205,099.80
423,141.65
407,091.65
407,091.65
408,291.65
407,091.65
407,091.65
408,291.65
407,091.65
407,091.65
408,291.65
407,091.65
407,091.65
4,904,749.80
-
3,700,242.75
1,797,669.35
1,296,245.75
2,675,463.35
1,106,210.75
823,751.35
1,215,126.75
1,536,395.75
1,001,823.35
2,025,112.75
2,256,741.35
2,876,278.75
22,311,062.00
EBIT
3,700,242.75
1,797,669.35
1,296,245.75
2,675,463.35
1,106,210.75
823,751.35
1,215,126.75
1,536,395.75
1,001,823.35
2,025,112.75
2,256,741.35
2,876,278.75
22,311,062.00
Income tax
1,110,072.83
539,300.81
388,873.73
802,639.01
331,863.23
247,125.41
364,538.03
460,918.73
300,547.01
607,533.83
677,022.41
862,883.63
6,693,318.60
Net income (Loss)
2,590,169.93
1,258,368.55
907,372.03
1,872,824.35
774,347.53
576,625.95
850,588.73
1,075,477.03
701,276.35
1,417,578.93
1,579,718.95
2,013,395.13
51,315,442.60
8,512,693.43
9,770,519.75
9,705,421.70
9,339,258.48
9,866,632.89
9,364,062.76
8,747,806.06
8,446,587.41
8,379,416.71
7,991,009.88
8,279,558.15
8,676,163.85
107,079,131.08
Dividend (12%)
1,332,343.60
1,323,466.60
1,273,535.25
1,345,449.94
1,276,917.65
1,192,882.64
1,151,807.37
1,142,647.73
1,089,683.17
1,129,030.66
1,183,113.25
1,282,747.08
14,723,624.94
Retained Earning
9,770,519.75
9,705,421.70
9,339,258.48
9,866,632.89
9,364,062.76
8,747,806.06
8,446,587.41
8,379,416.71
7,991,009.88
8,279,558.15
8,676,163.85
9,406,811.89
107,973,249.54
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale on cash
4,130,000.00
2,580,000.00
1,886,000.00
2,850,000.00
1,440,000.00
1,190,000.00
1,784,500.00
1,992,000.00
1,369,000.00
2,622,000.00
3,685,000.00
3,294,000.00
28,822,500.00
Total sale
4,130,000.00
2,580,000.00
1,886,000.00
2,850,000.00
1,440,000.00
1,190,000.00
1,784,500.00
1,992,000.00
1,369,000.00
2,622,000.00
3,685,000.00
3,294,000.00
28,822,500.00
Fertilizer
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
Total
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
300.00
288.00
342.00
372.00
318.00
318.00
210.00
180.00
180.00
294.00
300.00
318.00
3,420.00
Electricity
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
13,803.60
12,409.00
13,844.60
13,427.00
13,831.60
13,375.00
13,721.60
13,682.60
13,225.00
13,795.60
13,355.00
13,829.60
162,300.20
16,603.60
15,209.00
16,644.60
16,227.00
16,631.60
16,175.00
16,521.60
16,482.60
16,025.00
16,595.60
16,155.00
16,629.60
195,900.20
Fourth Year
Description (2015)
Revenue
Cost of goods sold

Raw Material

Water
81
Gross income
4,113,396.40
2,564,791.00
1,869,355.40
2,833,773.00
1,423,368.40
1,173,825.00
1,767,978.40
1,975,517.40
1,352,975.00
2,605,404.40
3,668,845.00
3,277,370.40
28,626,599.80
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
4,520.40
54,244.80
410,570.40
394,520.40
394,520.40
395,720.40
394,520.40
394,520.40
395,720.40
394,520.40
394,520.40
395,720.40
394,520.40
394,520.40
4,753,894.80
3,702,826.00
2,170,270.60
1,474,835.00
2,438,052.60
1,028,848.00
779,304.60
1,372,258.00
1,580,997.00
958,454.60
2,209,684.00
3,274,324.60
2,882,850.00
23,872,705.00
EBIT
3,702,826.00
2,170,270.60
1,474,835.00
2,438,052.60
1,028,848.00
779,304.60
1,372,258.00
1,580,997.00
958,454.60
2,209,684.00
3,274,324.60
2,882,850.00
23,872,705.00
Income tax
1,110,847.80
651,081.18
442,450.50
731,415.78
308,654.40
233,791.38
411,677.40
474,299.10
287,536.38
662,905.20
982,297.38
864,855.00
7,161,811.50
Net income (Loss)
2,591,978.20
1,519,189.42
1,032,384.50
1,706,636.82
720,193.60
545,513.22
960,580.60
1,106,697.90
670,918.22
1,546,778.80
2,292,027.22
2,017,995.00
16,710,893.50
9,406,811.89
10,558,935.28
10,628,749.74
10,261,798.13
10,532,222.76
9,902,126.39
9,193,922.86
8,935,963.04
8,837,541.63
8,367,444.67
8,724,516.65
9,694,558.61
115,044,591.66
Dividend (12%)
1,439,854.81
1,449,374.96
1,399,336.11
1,436,212.19
1,350,289.96
1,253,716.75
1,218,540.42
1,205,119.31
1,141,015.18
1,189,706.82
1,321,985.26
1,405,506.43
15,810,658.22
10,558,935.28
10,628,749.74
10,261,798.13
10,532,222.76
9,902,126.39
9,193,922.86
8,935,963.04
8,837,541.63
8,367,444.67
8,724,516.65
9,694,558.61
10,307,047.18
115,944,826.94
Feb
Mar
Nov
Operating expense
Depreciation
Retained Earning
Fifth Year
Description (2016)
Jan
Apr
May
Jun
Jul
Aug
Sep
Oct
Dec
Total
Revenue
Sale on cash
4,500,000.00
2,790,000.00
1,800,000.00
2,871,000.00
1,425,000.00
1,242,000.00
1,955,000.00
2,000,000.00
1,600,000.00
2,730,000.00
3,591,000.00
2,775,000.00
29,279,000.00
Total sale
4,500,000.00
2,790,000.00
1,800,000.00
2,871,000.00
1,425,000.00
1,242,000.00
1,955,000.00
2,000,000.00
1,600,000.00
2,730,000.00
3,591,000.00
2,775,000.00
29,279,000.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
Cost of goods sold

Raw Material
Fertilizer
82
Total
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
324.00
348.00
402.00
420.00
444.00
354.00
270.00
270.00
300.00
330.00
342.00
324.00
4,128.00
13,503.60
12,121.00
13,502.60
13,055.00
13,513.60
13,057.00
13,511.60
13,502.60
13,045.00
13,501.60
13,055.00
13,511.60
158,880.20
13,827.60
12,469.00
13,904.60
13,475.00
13,957.60
13,411.00
13,781.60
13,772.60
13,345.00
13,831.60
13,397.00
13,835.60
163,008.20
16,627.60
15,269.00
16,704.60
16,275.00
16,757.60
16,211.00
16,581.60
16,572.60
16,145.00
16,631.60
16,197.00
16,635.60
196,608.20
4,483,372.40
2,774,731.00
1,783,295.40
2,854,725.00
1,408,242.40
1,225,789.00
1,938,418.40
1,983,427.40
1,583,855.00
2,713,368.40
3,574,803.00
2,758,364.40
29,082,391.80
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
4,250.40
51,004.80
410,300.40
394,250.40
394,250.40
395,450.40
394,250.40
394,250.40
395,450.40
394,250.40
394,250.40
395,450.40
394,250.40
394,250.40
4,750,654.80
Operating income
(Loss)
4,073,072.00
2,380,480.60
1,389,045.00
2,459,274.60
1,013,992.00
831,538.60
1,542,968.00
1,589,177.00
1,189,604.60
2,317,918.00
3,180,552.60
2,364,114.00
24,331,737.00
EBIT
4,073,072.00
2,380,480.60
1,389,045.00
2,459,274.60
1,013,992.00
831,538.60
1,542,968.00
1,589,177.00
1,189,604.60
2,317,918.00
3,180,552.60
2,364,114.00
24,331,737.00
Income tax
1,221,921.60
714,144.18
416,713.50
737,782.38
304,197.60
249,461.58
462,890.40
476,753.10
356,881.38
695,375.40
954,165.78
709,234.20
7,299,521.10
Net income (Loss)
2,851,150.40
1,666,336.42
972,331.50
1,721,492.22
709,794.40
582,077.02
1,080,077.60
1,112,423.90
832,723.22
1,622,542.60
2,226,386.82
1,654,879.80
17,032,215.90
10,307,047.18
11,579,213.87
11,656,084.25
11,113,005.86
11,294,358.31
10,563,654.39
9,808,243.64
9,581,722.69
9,410,849.00
9,014,343.55
9,360,459.81
10,196,425.04
123,885,407.58
1,578,983.71
1,589,466.03
1,515,409.89
1,540,139.77
1,440,498.33
1,337,487.77
1,306,598.55
1,283,297.59
1,229,228.67
1,276,426.34
1,390,421.60
1,422,156.58
16,910,114.82
11,579,213.87
11,656,084.25
11,113,005.86
11,294,358.31
10,563,654.39
9,808,243.64
9,581,722.69
9,410,849.00
9,014,343.55
9,360,459.81
10,196,425.04
10,429,148.26
124,007,508.66
Other cost of goods

sold
Water
Electricity
Total other cost of
Goods sold
Total cost of goods
sold
Gross income
Operating expense
Selling &
Administrative
Depreciation
Total operating
expense
Beginning Retained
Earning
Dividend (12%)
Retained Earning
83
7.2 Cash Flow Statement
First Year
Description (2012)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash Provided From Operating Activities

Cash Inflow
Sale on cash
0.00
0.00
0.00
0.00
0.00
0.00
1,260,000.00
1,827,500.00
2,407,000.00
2,752,800.00
4,320,000.00
2,555,000.00
15,122,300.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
1,260,000.00
1,827,500.00
2,407,000.00
2,752,800.00
4,320,000.00
2,555,000.00
15,122,300.00
Other Cost of Goods Sold
1,625.00
1,536.00
1,732.00
1,713.00
1,725.00
1,649.00
13,721.60
13,712.60
13,285.00
13,795.60
13,355.00
13,829.60
91,679.40
Selling & Administration
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
0.00
0.00
0.00
0.00
0.00
0.00
250,680.28
421,292.98
595,271.26
698,498.08
1,169,150.26
639,507.88
3,774,400.72
407,675.00
391,536.00
391,732.00
392,913.00
391,725.00
391,649.00
655,601.88
825,005.58
998,556.26
1,103,493.68
1,572,505.26
1,043,337.48
8,565,730.12
(407,675.00)
(391,536.00)
(391,732.00)
(392,913.00)
(391,725.00)
(391,649.00)
604,398.12
1,002,494.42
1,408,443.74
1,649,306.32
2,747,494.74
1,511,662.52
6,556,569.88
Sale Equipment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
6,582,000.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
6,582,000.00
671,075.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
671,075.00
Farm Supply
41,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
56,800.00
Fee
56,817.29
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
56,817.29
7,351,292.29
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
7,366,692.29
(7,351,292.29)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(7,366,692.29)
Investment
10,000,000.00
Total Cash Inflow
10,000,000.00
Cash Outflow
Tax Expense
Total Cash Outflow
Net Cash from Operating Activities
Cash Provide From Investing Activities
Cash Inflow
Cash Outflow
Purchase Land & Building
Purchase Office & Farm Equipment
Total Cash Outflow

Net Cash from Investing Activities
Cash Provide From Financing Activities
Cash Inflow
84
Cash Outflow
Dividend Paid (12%)
51,937.08
241,284.09
539,692.07
653,991.23
1,486,904.46
Total Cash Outflow
51,937.08
241,284.09
539,692.07
653,991.23
1,486,904.46
10,000,000.00
(51,937.08)
(241,284.09)
(539,692.07)
(653,991.23)
8,513,095.54
2,241,032.71
(392,936.00)
(393,132.00)
(394,313.00)
(393,125.00)
(393,049.00)
602,998.12
1,001,094.42
1,355,106.67
1,406,622.24
2,206,402.67
856,271.30
7,702,973.13
0.00
2,241,032.71
1,848,096.71
1,454,964.71
1,060,651.71
667,526.71
274,477.71
877,475.83
1,878,570.26
3,233,676.93
4,640,299.16
6,846,701.83
25,023,474.27
2,241,032.71
1,848,096.71
1,454,964.71
1,060,651.71
667,526.71
274,477.71
877,475.83
1,878,570.26
3,233,676.93
4,640,299.16
6,846,701.83
7,702,973.13
32,726,447.41
May
Jun
Jul
Aug
Net Cash From Financing Activities

Net Cash Increase or Decrease
Cash Beginning of the Month
Cash Ending of the Month
Second Year
Description (2013)
Jan
Feb
Mar
Apr
Sep
Oct
Nov
Dec
Total
Sale on cash
3,410,000.00
3,640,000.00
1,800,000.00
3,600,000.00
1,500,000.00
1,092,000.00
1,577,000.00
1,817,000.00
1,275,000.00
2,700,000.00
2,100,000.00
3,347,500.00
27,858,500.00
Total Cash Inflow
3,410,000.00
3,640,000.00
1,800,000.00
3,600,000.00
1,500,000.00
1,092,000.00
1,577,000.00
1,817,000.00
1,275,000.00
2,700,000.00
2,100,000.00
3,347,500.00
27,858,500.00
13,743.60
12,415.00
13,850.60
13,421.00
13,843.60
13,351.00
13,721.60
13,712.60
13,279.00
13,789.60
13,349.00
13,781.60
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
Tax Expense
891,218.68
965,432.26
413,001.58
952,770.46
323,003.68
200,751.46
345,780.28
418,142.98
255,673.06
682,659.88
503,152.06
877,272.28
6,828,858.61
Total Cash Outflow
1,311,012.28
1,367,847.26
816,852.18
1,357,391.46
726,847.28
604,102.46
750,701.88
821,855.58
658,952.06
1,087,649.48
906,501.06
1,281,053.88
11,690,766.81
2,098,987.72
2,272,152.74
983,147.82
2,242,608.54
773,152.72
487,897.54
826,298.12
995,144.42
616,047.94
1,612,350.52
1,193,498.94
2,066,446.12
16,167,733.19
Sale Equipment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

Cash Inflow
Cash Outflow

Cash Inflow
Cash Outflow
85
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
16,800.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
1,400.00
16,800.00
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(1,400.00)
(16,800.00)
Borrowing Bank
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Dividend Paid (12%)
825,053.51
996,368.12
992,444.39
1,140,126.79
1,093,752.60
1,018,712.70
993,285.65
991,171.41
943,819.29
1,021,705.74
1,039,983.63
1,160,821.83
12,217,245.66
Total Cash Outflow
825,053.51
996,368.12
992,444.39
1,140,126.79
1,093,752.60
1,018,712.70
993,285.65
991,171.41
943,819.29
1,021,705.74
1,039,983.63
1,160,821.83
12,217,245.66
(825,053.51)
(996,368.12)
(992,444.39)
(1,140,126.79)
(1,093,752.60)
(1,018,712.70)
(993,285.65)
(991,171.41)
(943,819.29)
(1,021,705.74)
(1,039,983.63)
(1,160,821.83)
(12,217,245.66)
1,272,534.22
1,274,384.62
(10,696.56)
1,101,081.76
(321,999.88)
(532,215.15)
(168,387.53)
2,573.02
(329,171.35)
589,244.78
152,115.31
904,224.29
3,933,687.53
7,702,973.13
8,975,507.35
10,249,891.97
10,239,195.41
11,340,277.17
11,018,277.29
10,486,062.13
10,317,674.61
10,320,247.62
9,991,076.27
10,580,321.06
10,732,436.37
121,953,940.38
8,975,507.35
10,249,891.97
10,239,195.41
11,340,277.17
11,018,277.29
10,486,062.13
10,317,674.61
10,320,247.62
9,991,076.27
10,580,321.06
10,732,436.37
11,636,660.66
125,887,627.91
Mar
Apr
May
Jun
Jul
Oct
Nov
Dec
Total
Farm Supply
Fee
Total Cash Outflow
Cash Inflow
Cash Outflow
Payback
Third Year
Description (2014)
Jan
Feb
Aug
Sep

Cash Inflow
Sale on cash
4,140,000.00
2,220,000.00
1,720,000.00
3,100,000.00
1,530,000.00
1,247,000.00
1,640,000.00
1,960,000.00
1,425,000.00
2,450,000.00
2,680,000.00
3,300,000.00
27,412,000.00
Total Cash Inflow
4,140,000.00
2,220,000.00
1,720,000.00
3,100,000.00
1,530,000.00
1,247,000.00
1,640,000.00
1,960,000.00
1,425,000.00
2,450,000.00
2,680,000.00
3,300,000.00
27,412,000.00
13,815.60
12,439.00
13,862.60
13,445.00
13,897.60
13,357.00
13,781.60
13,712.60
13,285.00
13,795.60
13,367.00
13,829.60
162,588.20
Cash Outflow
86
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
Tax Expense
1,110,072.83
539,300.81
388,873.73
802,639.01
331,863.23
247,125.41
364,538.03
460,918.73
300,547.01
607,533.83
677,022.41
862,883.63
6,693,318.60
Total Cash Outflow
1,529,938.43
941,739.81
792,736.33
1,207,284.01
735,760.83
650,482.41
769,519.63
864,631.33
703,832.01
1,012,529.43
1,080,389.41
1,266,713.23
11,555,556.80
2,610,061.58
1,278,260.20
927,263.68
1,892,716.00
794,239.18
596,517.60
870,480.38
1,095,368.68
721,168.00
1,437,470.58
1,599,610.60
2,033,286.78
15,856,443.20
Sale Equipment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(33,600.00)
Borrowing Bank
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Dividend Paid (12%)
1,332,343.60
1,323,466.60
1,273,535.25
1,345,449.94
1,276,917.65
1,192,882.64
1,151,807.37
1,142,647.73
1,089,683.17
1,129,030.66
1,183,113.25
1,282,747.08
14,723,624.94
Total Cash Outflow
1,332,343.60
1,323,466.60
1,273,535.25
1,345,449.94
1,276,917.65
1,192,882.64
1,151,807.37
1,142,647.73
1,089,683.17
1,129,030.66
1,183,113.25
1,282,747.08
14,723,624.94
(1,332,343.60)
(1,323,466.60)
(1,273,535.25)
(1,345,449.94)
(1,276,917.65)
(1,192,882.64)
(1,151,807.37)
(1,142,647.73)
(1,089,683.17)
(1,129,030.66)
(1,183,113.25)
(1,282,747.08)
(14,723,624.94)
1,274,917.97
(48,006.40)
(349,071.57)
544,466.06
(485,478.47)
(599,165.05)
(284,127.00)
(50,079.06)
(371,315.17)
305,639.92
413,697.34
747,739.70
1,099,218.26
11,636,660.66
12,911,578.63
12,863,572.23
12,514,500.66
13,058,966.72
12,573,488.24
11,974,323.19
11,690,196.19
11,640,117.14
11,268,801.96
11,574,441.88
11,988,139.23
145,694,786.74
12,911,578.63
12,863,572.23
12,514,500.66
13,058,966.72
12,573,488.24
11,974,323.19
11,690,196.19
11,640,117.14
11,268,801.96
11,574,441.88
11,988,139.23
12,735,878.92
146,794,005.00

Cash Inflow
Cash Outflow
Farm Supply
Fee
Total Cash Outflow
Cash Inflow
Cash Outflow
87
Fourth Year
Description (2015)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total

Cash Inflow
Sale on cash
4,130,000.00
2,580,000.00
1,886,000.00
2,850,000.00
1,440,000.00
1,190,000.00
1,784,500.00
1,992,000.00
1,369,000.00
2,622,000.00
3,685,000.00
3,294,000.00
28,822,500.00
Total Cash Inflow
4,130,000.00
2,580,000.00
1,886,000.00
2,850,000.00
1,440,000.00
1,190,000.00
1,784,500.00
1,992,000.00
1,369,000.00
2,622,000.00
3,685,000.00
3,294,000.00
28,822,500.00
13,803.60
12,409.00
13,844.60
13,427.00
13,831.60
13,375.00
13,721.60
13,682.60
13,225.00
13,795.60
13,355.00
13,829.60
162,300.20
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
Tax Expense
1,110,847.80
651,081.18
442,450.50
731,415.78
308,654.40
233,791.38
411,677.40
474,299.10
287,536.38
662,905.20
982,297.38
864,855.00
7,161,811.50
Total Cash Outflow
1,530,701.40
1,053,490.18
846,295.10
1,136,042.78
712,486.00
637,166.38
816,599.00
877,981.70
690,761.38
1,067,900.80
1,385,652.38
1,268,684.60
12,023,761.70
2,599,298.60
1,526,509.82
1,039,704.90
1,713,957.22
727,514.00
552,833.62
967,901.00
1,114,018.30
678,238.62
1,554,099.20
2,299,347.62
2,025,315.40
16,798,738.30
Sale Equipment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(33,600.00)
Borrowing Bank
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Cash Outflow

Cash Inflow
Cash Outflow
Farm Supply
Fee
Total Cash Outflow
Cash Inflow
Cash Outflow
88
Payback
Dividend Paid (12%)
1,439,854.81
1,449,374.96
1,399,336.11
1,436,212.19
1,350,289.96
1,253,716.75
1,218,540.42
1,205,119.31
1,141,015.18
1,189,706.82
1,321,985.26
1,405,506.43
15,810,658.22
Total Cash Outflow
1,439,854.81
1,449,374.96
1,399,336.11
1,436,212.19
1,350,289.96
1,253,716.75
1,218,540.42
1,205,119.31
1,141,015.18
1,189,706.82
1,321,985.26
1,405,506.43
15,810,658.22
(1,439,854.81)
(1,449,374.96)
(1,399,336.11)
(1,436,212.19)
(1,350,289.96)
(1,253,716.75)
(1,218,540.42)
(1,205,119.31)
(1,141,015.18)
(1,189,706.82)
(1,321,985.26)
(1,405,506.43)
(15,810,658.22)
1,156,643.79
74,334.86
(362,431.21)
274,945.03
(625,575.96)
(703,683.13)
(253,439.42)
(93,901.01)
(465,576.56)
361,592.38
974,562.36
617,008.97
954,480.08
12,735,878.92
13,892,522.71
13,966,857.57
13,604,426.36
13,879,371.39
13,253,795.42
12,550,112.29
12,296,672.87
12,202,771.86
11,737,195.30
12,098,787.68
13,073,350.04
155,291,742.42
13,892,522.71
13,966,857.57
13,604,426.36
13,879,371.39
13,253,795.42
12,550,112.29
12,296,672.87
12,202,771.86
11,737,195.30
12,098,787.68
13,073,350.04
13,690,359.01
156,246,222.50
Mar
Apr
May
Jun
Fifth Year
Description (2016)
Jan
Feb
Jul
Aug
Sep
Oct
Nov
Dec
Total

Cash Inflow
Sale on cash
4,500,000.00
2,790,000.00
1,800,000.00
2,871,000.00
1,425,000.00
1,242,000.00
1,955,000.00
2,000,000.00
1,600,000.00
2,730,000.00
3,591,000.00
2,775,000.00
29,279,000.00
Total Cash Inflow
4,500,000.00
2,790,000.00
1,800,000.00
2,871,000.00
1,425,000.00
1,242,000.00
1,955,000.00
2,000,000.00
1,600,000.00
2,730,000.00
3,591,000.00
2,775,000.00
29,279,000.00
13,827.60
12,469.00
13,904.60
13,475.00
13,957.60
13,411.00
13,781.60
13,772.60
13,345.00
13,831.60
13,397.00
13,835.60
406,050.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
391,200.00
390,000.00
390,000.00
4,699,650.00
Tax Expense
1,221,921.60
714,144.18
416,713.50
737,782.38
304,197.60
249,461.58
462,890.40
476,753.10
356,881.38
695,375.40
954,165.78
709,234.20
7,299,521.10
Total Cash Outflow
1,641,799.20
1,116,613.18
820,618.10
1,142,457.38
708,155.20
652,872.58
867,872.00
880,525.70
760,226.38
1,100,407.00
1,357,562.78
1,113,069.80
12,162,179.30
2,858,200.80
1,673,386.82
979,381.90
1,728,542.62
716,844.80
589,127.42
1,087,128.00
1,119,474.30
839,773.62
1,629,593.00
2,233,437.22
1,661,930.20
17,116,820.70
Sale Equipment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Cash Outflow

Cash Inflow
Cash Outflow
89
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
2,800.00
33,600.00
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(2,800.00)
(33,600.00)
Borrowing Bank
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Cash Inflow
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Dividend Paid (12%)
1,578,983.71
1,589,466.03
1,515,409.89
1,540,139.77
1,440,498.33
1,337,487.77
1,306,598.55
1,283,297.59
1,229,228.67
1,276,426.34
1,390,421.60
1,422,156.58
16,910,114.82
Total Cash Outflow
1,578,983.71
1,589,466.03
1,515,409.89
1,540,139.77
1,440,498.33
1,337,487.77
1,306,598.55
1,283,297.59
1,229,228.67
1,276,426.34
1,390,421.60
1,422,156.58
16,910,114.82
(1,578,983.71)
(1,589,466.03)
(1,515,409.89)
(1,540,139.77)
(1,440,498.33)
(1,337,487.77)
(1,306,598.55)
(1,283,297.59)
(1,229,228.67)
(1,276,426.34)
(1,390,421.60)
(1,422,156.58)
(16,910,114.82)
1,276,417.09
81,120.79
(538,827.99)
185,602.85
(726,453.53)
(751,160.35)
(222,270.55)
(166,623.29)
(392,255.05)
350,366.66
840,215.62
236,973.62
173,105.88
13,690,359.01
14,966,776.10
15,047,896.88
14,509,068.89
14,694,671.74
13,968,218.22
13,217,057.87
12,994,787.32
12,828,164.03
12,435,908.98
12,786,275.64
13,626,491.27
164,765,675.94
14,966,776.10
15,047,896.88
14,509,068.89
14,694,671.74
13,968,218.22
13,217,057.87
12,994,787.32
12,828,164.03
12,435,908.98
12,786,275.64
13,626,491.27
13,863,464.89
164,938,781.82
Farm Supply
Fee
Total Cash Outflow
Cash Inflow
Cash Outflow
Payback
90
7.3 Balance Sheet
First Year
Description (2012)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Asset
Current Asset
Cash
2,241,032.71
1,848,096.71
1,454,964.71
1,060,651.71
667,526.71
274,477.71
877,475.83
1,878,570.26
3,233,676.93
4,640,299.16
6,846,701.83
7,702,973.13
32,726,447.41
Total Current Asset
2,241,032.71
1,848,096.71
1,454,964.71
1,060,651.71
667,526.71
274,477.71
877,475.83
1,878,570.26
3,233,676.93
4,640,299.16
6,846,701.83
7,702,973.13
32,726,447.41
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
78,984,000.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
8,052,900.00
Fee
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
681,807.48
Less: Accumulated Depreciation
18,077.48
36,154.96
54,232.44
72,309.92
90,387.40
108,464.88
126,542.36
144,619.84
162,697.32
180,774.80
198,852.28
216,929.76
1,410,043.44
Total Fix Asset
7,291,814.81
7,273,737.33
7,255,659.85
7,237,582.37
7,219,504.89
7,201,427.41
7,183,349.93
7,165,272.45
7,147,194.97
7,129,117.49
7,111,040.01
7,092,962.53
86,308,664.04
Total Asset
9,532,847.52
9,121,834.04
8,710,624.56
8,298,234.08
7,887,031.60
7,475,905.12
8,060,825.76
9,043,842.71
10,380,871.90
11,769,416.65
13,957,741.84
14,795,935.66
119,035,111.45
Long-term debt
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Liabilities
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Investor Capital
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Remain Investor Capital (Total Equity)
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Retained Earning
(467,152.48)
(878,165.96)
(1,289,375.44)
(1,701,765.92)
(2,112,968.40)
(2,524,094.88)
(1,939,174.24)
(956,157.29)
380,871.90
1,769,416.65
3,957,741.84
4,795,935.66
(964,888.55)
Total Retained Earning
(467,152.48)
(878,165.96)
(1,289,375.44)
(1,701,765.92)
(2,112,968.40)
(2,524,094.88)
(1,939,174.24)
(956,157.29)
380,871.90
1,769,416.65
3,957,741.84
4,795,935.66
(964,888.55)
Total Equity
9,532,847.52
9,121,834.04
8,710,624.56
8,298,234.08
7,887,031.60
7,475,905.12
8,060,825.76
9,043,842.71
10,380,871.90
11,769,416.65
13,957,741.84
14,795,935.66
119,035,111.45
Fix Asset
Land & Building
Equipment & Farm Equipment
Liabilities & Owners' Equity
Owners' Equity
91
Total Liabilities & Owners' Equity
9,532,847.52
9,121,834.04
8,710,624.56
8,298,234.08
7,887,031.60
7,475,905.12
8,060,825.76
9,043,842.71
10,380,871.90
11,769,416.65
13,957,741.84
14,795,935.66
119,035,111.45
Sep
Oct
Nov
Dec
Total
Second Year
Description (2013)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Asset
Current Asset
Cash
8,975,507.35
10,249,891.97
10,239,195.41
11,340,277.17
11,018,277.29
10,486,062.13
10,317,674.61
10,320,247.62
9,991,076.27
10,580,321.06
10,732,436.37
11,636,660.66
125,887,627.91
Total Current Asset
8,975,507.35
10,249,891.97
10,239,195.41
11,340,277.17
11,018,277.29
10,486,062.13
10,317,674.61
10,320,247.62
9,991,076.27
10,580,321.06
10,732,436.37
11,636,660.66
125,887,627.91
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
78,984,000.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
8,052,900.00
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
681,807.48
235,007.24
253,084.72
271,162.20
289,239.68
307,317.16
325,394.64
343,472.12
361,549.60
379,627.08
397,704.56
415,782.04
433,859.52
433,859.52
7,074,885.05
7,056,807.57
7,038,730.09
7,020,652.61
7,002,575.13
6,984,497.65
6,966,420.17
6,948,342.69
6,930,265.21
6,912,187.73
6,894,110.25
6,876,032.77
83,705,506.92
16,050,392.40
17,306,699.54
17,277,925.50
18,360,929.78
18,020,852.42
17,470,559.78
17,284,094.78
17,268,590.31
16,921,341.48
17,492,508.79
17,626,546.62
18,512,693.43
209,593,134.83
Long-term Debt
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Liabilities
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Investor Capital
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
6,050,392.40
7,306,699.54
7,277,925.50
8,360,929.78
8,020,852.42
7,470,559.78
7,284,094.78
7,268,590.31
6,921,341.48
7,492,508.79
7,626,546.62
8,512,693.43
Fix Asset
Land & Building
Fee
Total Fix Asset
Total Asset
Owners' Equity
Retained Earning
89,593,134.83
92
6,050,392.40
7,306,699.54
7,277,925.50
8,360,929.78
8,020,852.42
7,470,559.78
7,284,094.78
7,268,590.31
6,921,341.48
7,492,508.79
7,626,546.62
8,512,693.43
89,593,134.83
Total Equity
16,050,392.40
17,306,699.54
17,277,925.50
18,360,929.78
18,020,852.42
17,470,559.78
17,284,094.78
17,268,590.31
16,921,341.48
17,492,508.79
17,626,546.62
18,512,693.43
209,593,134.83
16,050,392.40
17,306,699.54
17,277,925.50
18,360,929.78
18,020,852.42
17,470,559.78
17,284,094.78
17,268,590.31
16,921,341.48
17,492,508.79
17,626,546.62
18,512,693.43
209,593,134.83
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash
12,911,578.63
12,863,572.23
12,514,500.66
13,058,966.72
12,573,488.24
11,974,323.19
11,690,196.19
11,640,117.14
11,268,801.96
11,574,441.88
11,988,139.23
12,735,878.92
146,794,005.00
Total Current Asset
12,911,578.63
12,863,572.23
12,514,500.66
13,058,966.72
12,573,488.24
11,974,323.19
11,690,196.19
11,640,117.14
11,268,801.96
11,574,441.88
11,988,139.23
12,735,878.92
146,794,005.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
78,984,000.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
8,052,900.00
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
681,807.48
450,951.17
468,042.82
485,134.47
502,226.12
519,317.77
536,409.42
553,501.07
570,592.72
587,684.37
604,776.02
621,867.67
638,959.32
6,539,462.94
6,858,941.12
6,841,849.47
6,824,757.82
6,807,666.17
6,790,574.52
6,773,482.87
6,756,391.22
6,739,299.57
6,722,207.92
6,705,116.27
6,688,024.62
6,670,932.97
81,179,244.54
19,770,519.75
19,705,421.70
19,339,258.48
19,866,632.89
19,364,062.76
18,747,806.06
18,446,587.41
18,379,416.71
17,991,009.88
18,279,558.15
18,676,163.85
19,406,811.89
227,973,249.54
Long-term Debt
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Liabilities
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Third Year
Description (2014)
Asset
Current Asset
Fix Asset
Land & Building
Fee
Total Fix Asset
Total Asset
93
Owners' Equity
Investor Capital
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Retained Earning
9,770,519.75
9,705,421.70
9,339,258.48
9,866,632.89
9,364,062.76
8,747,806.06
8,446,587.41
8,379,416.71
7,991,009.88
8,279,558.15
8,676,163.85
9,406,811.89
107,973,249.54
9,770,519.75
9,705,421.70
9,339,258.48
9,866,632.89
9,364,062.76
8,747,806.06
8,446,587.41
8,379,416.71
7,991,009.88
8,279,558.15
8,676,163.85
9,406,811.89
107,973,249.54
Total Equity
19,770,519.75
19,705,421.70
19,339,258.48
19,866,632.89
19,364,062.76
18,747,806.06
18,446,587.41
18,379,416.71
17,991,009.88
18,279,558.15
18,676,163.85
19,406,811.89
227,973,249.54
19,770,519.75
19,705,421.70
19,339,258.48
19,866,632.89
19,364,062.76
18,747,806.06
18,446,587.41
18,379,416.71
17,991,009.88
18,279,558.15
18,676,163.85
19,406,811.89
227,973,249.54
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash
13,892,522.71
13,966,857.57
13,604,426.36
13,879,371.39
13,253,795.42
12,550,112.29
12,296,672.87
12,202,771.86
11,737,195.30
12,098,787.68
13,073,350.04
13,690,359.01
156,246,222.50
Total Current Asset
13,892,522.71
13,966,857.57
13,604,426.36
13,879,371.39
13,253,795.42
12,550,112.29
12,296,672.87
12,202,771.86
11,737,195.30
12,098,787.68
13,073,350.04
13,690,359.01
156,246,222.50
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
78,984,000.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
8,052,900.00
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
681,807.48
643,479.72
648,000.12
652,520.52
657,040.92
661,561.32
666,081.72
670,602.12
675,122.52
679,642.92
684,163.32
688,683.72
693,204.12
8,020,103.04
6,666,412.57
6,661,892.17
6,657,371.77
6,652,851.37
6,648,330.97
6,643,810.57
6,639,290.17
6,634,769.77
6,630,249.37
6,625,728.97
6,621,208.57
6,616,688.17
79,698,604.44
20,558,935.28
20,628,749.74
20,261,798.13
20,532,222.76
19,902,126.39
19,193,922.86
18,935,963.04
18,837,541.63
18,367,444.67
18,724,516.65
19,694,558.61
20,307,047.18
235,944,826.94
Fourth Year
Description (2015)
Asset
Current Asset
Fix Asset
Land & Building
Fee
Total Fix Asset
Total Asset
94
Long-term Debt
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Liabilities
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Investor Capital
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Retained Earning
10,558,935.28
10,628,749.74
10,261,798.13
10,532,222.76
9,902,126.39
9,193,922.86
8,935,963.04
8,837,541.63
8,367,444.67
8,724,516.65
9,694,558.61
10,307,047.18
115,944,826.94
10,558,935.28
10,628,749.74
10,261,798.13
10,532,222.76
9,902,126.39
9,193,922.86
8,935,963.04
8,837,541.63
8,367,444.67
8,724,516.65
9,694,558.61
10,307,047.18
115,944,826.94
Total Equity
20,558,935.28
20,628,749.74
20,261,798.13
20,532,222.76
19,902,126.39
19,193,922.86
18,935,963.04
18,837,541.63
18,367,444.67
18,724,516.65
19,694,558.61
20,307,047.18
235,944,826.94
20,558,935.28
20,628,749.74
20,261,798.13
20,532,222.76
19,902,126.39
19,193,922.86
18,935,963.04
18,837,541.63
18,367,444.67
18,724,516.65
19,694,558.61
20,307,047.18
235,944,826.94
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash
14,966,776.10
15,047,896.88
14,509,068.89
14,694,671.74
13,968,218.22
13,217,057.87
12,994,787.32
12,828,164.03
12,435,908.98
12,786,275.64
13,626,491.27
13,863,464.89
164,938,781.82
Total Current Asset
14,966,776.10
15,047,896.88
14,509,068.89
14,694,671.74
13,968,218.22
13,217,057.87
12,994,787.32
12,828,164.03
12,435,908.98
12,786,275.64
13,626,491.27
13,863,464.89
164,938,781.82
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
6,582,000.00
78,984,000.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
671,075.00
8,052,900.00
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
56,817.29
681,807.48
697,454.52
701,704.92
705,955.32
710,205.72
714,456.12
718,706.52
722,956.92
727,207.32
731,457.72
735,708.12
739,958.52
744,208.92
8,649,980.64
6,612,437.77
6,608,187.37
6,603,936.97
6,599,686.57
6,595,436.17
6,591,185.77
6,586,935.37
6,582,684.97
6,578,434.57
6,574,184.17
6,569,933.77
6,565,683.37
79,068,726.84
Owners' Equity
Fifth Year
Description (2016)
Asset
Current Asset
Fix Asset
Land & Building
Fee
Total Fix Asset
95
Total Asset
21,579,213.87
21,656,084.25
21,113,005.86
21,294,358.31
20,563,654.39
19,808,243.64
19,581,722.69
19,410,849.00
19,014,343.55
19,360,459.81
20,196,425.04
20,429,148.26
244,007,508.66
Long-term Debt
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total Liabilities
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Investor Capital
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Retained Earning
11,579,213.87
11,656,084.25
11,113,005.86
11,294,358.31
10,563,654.39
9,808,243.64
9,581,722.69
9,410,849.00
9,014,343.55
9,360,459.81
10,196,425.04
10,429,148.26
124,007,508.66
11,579,213.87
11,656,084.25
11,113,005.86
11,294,358.31
10,563,654.39
9,808,243.64
9,581,722.69
9,410,849.00
9,014,343.55
9,360,459.81
10,196,425.04
10,429,148.26
124,007,508.66
Total Equity
21,579,213.87
21,656,084.25
21,113,005.86
21,294,358.31
20,563,654.39
19,808,243.64
19,581,722.69
19,410,849.00
19,014,343.55
19,360,459.81
20,196,425.04
20,429,148.26
244,007,508.66
21,579,213.87
21,656,084.25
21,113,005.86
21,294,358.31
20,563,654.39
19,808,243.64
19,581,722.69
19,410,849.00
19,014,343.55
19,360,459.81
20,196,425.04
20,429,148.26
244,007,508.66
Owners' Equity
96
7.4 NPV
Net present value equal 31,786,449.21 Baht for 60 months at dividend rate 12%.
7.5 IRR
Interest rate return of Rai Rup Arun Company is equal 85%
7.6 Conclusion
Rai Rup Arun Company was investing around 10,000,000 Baht for this project. We will
pay dividend to all investors every year at 12% rate of total net income of the year. In term of
financial statement, we have sale volume total around 128,494,300 Baht which sale volume is
not deducting all of expense. Our company can return on investment since year 2. We gain profit
at year 2 to year 5 respectively because of the jasmine price will still increasing every year.
97
Chapter 8 Risk Analysis

8.1 External Risk
8.1.1 Politic
Thailand government is extremely support the agricultural sector in the country because
of the main incomes or profits of Thailand government are came from export Thai agricultural
products to foreign countries and also sell within the country. Nowadays, the problem or conflict
is influence from politic that plays the importance role in Thai society; for example, the conflict
between red shirt and yellow shirt occurred around 1-2 years ago, this situation is effect to very
part of Thailand and also the agriculture of Thailand. This situation makes the Thais commercial
or trading is baulk both inside and outside country. Those two political groups are usually off the
road when they are protest the government so, it makes the transport the flower to the market at
Bangkok difficultly for the middle man then they will not order our jasmine flower during this
political crisis. Although the Bangkok flower market we cannot sale, we are still selling jasmine
inside Ratchaburi province and other flower market outside Bangkok for example Talat Cee
Moom Muang at Pra Thum Thanee province. Finally, we have contingency plan for the
emergency situation if we have problem for shipping product to main market, we will sell the
jasmine to hotels and restaurant in Ratchaburi and other provinces those they are near Ratchaburi
province.
8.1.2 Economic
The economic has influence to worldwide and it is the main factor that effect to many
businesses sector even if it is a small business. Thailand has moderate levels of economic risk
and Thailands economy is dependent on agricultural exports, which, along with a significant
tourism sector, makes the Thai economy vulnerable to global economic conditions. Thailands
economy rebounded by 7.8% in 2010, following the recession in 2009. Growth is expected to be
about 4% for full year 2011 and 2012.This recovery has been fueled by a pick-up in domestic
demand. From economic crisis occurred around 1-2 years ago, its effected to jasmine markets
that its sell margin are decreasing because of it is not a basic product for living. So, our company
tries to reduce economic risk by sell our product at the same price of the global market, but
98
product quality quite better than our competitors because our company less using of toxic in
production process.
8.1.3 Socio-cultural
Social and culture are the one factor that has influence to many businesses. Thai
traditional value is very hidebound and Thai people more concern about respecting seniority.
Ancient people usually use flower as a symbol of respecting and worship the sacred such as
marigold, amaranth, and jasmine. Nowadays, social change every time and quite fast than before.
Many people need to struggling in order to survive and improve their quality of life, they
concern only what thing that give them more convenience and save cost. So, gift baskets became
a popular thing that people use as a symbol of respecting someone that they believe instead of
flowers like in an ancient time. From this reason, it effected to jasmine market and our company
tries to reduce this risk by try to design new product that made from jasmine to be a nice gift to
support the demand of market.
8.1.4 Technology
Nowadays, the world changing very fast, since technology plays a critical roles in many
countries. Technology change has influence to many businesses both small and large. Many
companies try to reduce their cost by use electronic machines replacing labor force who has a
limited energy to work. This factor made electronic machines and facilities equipment more
likely to get a high price cost. From this reason, our company tries to reduce risk by use both of
electronic machines and labor force to produce the product because electronic machines have a
high cost with can provide more productivity and save time, but labor force wage is very
inexpensive with cannot produce product in a large amount and we need to take care about
quality of their life. So, we reduce this risk by try to balancing both energies based on low-cost
expenses.
8.1.5 Competition
With Strategic Gaming, we helped a technology company realize that perceived threats
from competitors did not warrant high expenditures on a particular set of innovations. Based on a
systematic inspection of the other companies goals and incentives, we found the threats were
99
not real. The competitors would be taking serious risks with limited value by challenging our
client. Further, one of the clients two major competitors could be brought into a strategic
alliance at a low cost, which would be a strong deterrent to market entry by the other competitor
and ensure the winning of a crucial contract. This result allowed the client to save tens of
millions of dollars and invest its money and managements attention on much more attractive
products and markets.
8.1.6 Customer
Different customers have different needs. Customers have different personalities. Some
customers accept what is delivered and some others complain about the quality of the product.
Some customers have not enough money to pay for accessory product especially when they are
in low income distribution. From this reasons, our company tries to reduce this risk by do the
research to collect the information about customer needs and deliver product to match with
customer want. Moreover, our company found more marketing channels to deliver our product
and planning to have contingency plan such as produce product that made from jasmine for risk
diversification.
8.2 Internal Risk

8.2.1 Strategic Risk
The most of employee will come from local people who have responsibility for taking
care and harvest the jasmine in order to reduce or save cost of hiring employee and we need to
get along with the local people by generate or distribute the income to local people. From this
point, it makes our company facing with risk from employee skills because of the learnings
ability of local people is not the same then some of them may learn quickly but some may learn
slowly. Therefore, we will have training programming approximately every three months in first
year and the other year we will add up the evaluation program to evaluating performance of our
employee. If we found that the employees will have still poor performance in every evaluate
duration, we will fire them from our company or transfer them to training program again. By the
way, after we fire them from the job, we will hire new staff immediately. Furthermore, when our
employee has high skills of performance, they will pull out by competitor. So we will reward
them to motivate them and make them stay with me long-time. Another problem is our
100
competitor could imitate our product. So, we try to differentiate from our competitor by develop
our production methods and quality to achieve brand royalty. Finally, our product always keeps
in a clean package and also keeping the freshness as well. Furthermore, we will improve our
package to save Global Warming and like model package style.
8.2.2 Employee
Our company is a small business; we need to deal with workers' compensation insurance.
Workers' compensation insurance protects employees who are injured on the job, and is required
by state law for companies with employees. From this factor, we try to reduce risk by keep the
costs of workers' compensation insurance and claims in our small business to a minimum. We
concern more about quality of employees life, safety, and give them a fair wage and social
welfare to make them satisfy and prefer to work in effective ways.
8.2.3 Marketing Risk

Our company has marketing risk in term of competition because we are new business
opening which do not have regularly customer enough who will order our product in long-term.
So, this condition influenced income of our company which will not stable and will bring
impacts to companys financial management. Customers can purchase product from competitors
or substitute products that it affect to quantities of sale product and gross profit of company. So,
our company used marketing help to identify and target its best customers and generate qualified
leads for the sales team by use marketing and customer service to make customer loyalty.
8.2.4 Operational Risk

8.2.4.1 Risk of fire
Building is uncovered to a large number of dangers, especially those causing by fire,
lighting or gas explosion. All of these result in damages to properties. We have office in
Ratchaburi province which made from cement and also has circuit within building as well. So, it
has possible to be fire anytime. However, our farm located near the canal that can use when has
fire. We prefer to protect our assets from that risk. So, we apply fire insurance to protect our
building. When it happens to us, we will receive indemnity from insurance. We pay attention to
The MuangThai Insurance Public Company Limited. Because of it is an insurance company that
101
owned by the crown property bureau which is creditable with financial. We prefer SMEs Care
insurance which is covering both building and accessorys office that fire, lighting or gas
explosion. They calculate the premium from the area that we have area of building at Ratchaburi
province; it is cover about 10,000,000 baht of bail.
(Source: http://www3.ambest.com/ratings/cr/reports/Thailand.pdf)
8.2.6 Financial Risk

There are three cases for financial risk. Those are sale decrease, dividend increase, and
expense increase.
8.2.6.1 Sale decrease
We assume that sale volume will be decrease from actual sales 5%, 10%, and 15% as
following.
102
Sale Decrease 5%
Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
14,366,185.00
26,465,575.00
26,041,400.00
27,381,375.00
27,815,050.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
14,217,705.60
26,286,516.80
25,845,211.80
27,185,474.80
27,618,441.80
Operating expense
4,916,579.76
4,916,579.76
4,904,749.80
4,753,894.80
4,750,654.80
Operating income
9,301,125.84
21,369,937.04
20,940,462.00
22,431,580.00
22,867,787.00
EBIT
9,301,125.84
21,369,937.04
20,940,462.00
22,431,580.00
22,867,787.00
Income Tax (30%)
3,547,566.22
6,410,981.11
6,282,138.60
6,729,474.00
6,860,336.10
Net income
5,753,559.62
14,958,955.93
14,658,323.40
15,702,106.00
16,007,450.90
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
Cost of goods sold
Gross income
Cash Flow Statement

14,366,185.00
26,465,575.00
26,041,400.00
27,381,375.00
27,815,050.00
Total Cash Outflow
8,338,895.62
11,272,889.31
11,144,376.80
11,591,424.20
11,722,994.30
Net Cash From Operating Activities
6,027,289.38
15,192,685.69
14,897,023.20
15,789,950.80
16,092,055.70
0.00
0.00
0.00
0.00
0.00
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
10,000,000.00
Total Cash Outflow
1,334,391.62
11,405,950.10
13,804,236.05
14,843,339.12
15,890,647.57
8,665,608.38
(1,405,950.10)
(3,804,236.05)
(4,843,339.12)
(5,890,647.57)
7,326,205.47
13,769,935.58
11,059,187.15
10,913,011.68
10,167,808.13
Year 1
Year 2
Year 3
Year 4
Year 5
Cash
31,455,857.41
119,938,127.18
140,051,819.79
149,152,549.10
157,462,688.66
Total Current Assets
31,455,857.41
119,938,127.18
140,051,819.79
149,152,549.10
157,462,688.66
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
117,764,521.45
203,643,634.10
221,231,064.33
228,851,153.54
236,531,415.50
0.00
0.00
0.00
0.00
0.00
Total Owner's Equity
117,764,521.45
203,643,634.10
221,231,064.33
228,851,153.54
236,531,415.50
Total Liability & Equity
117,764,521.45
203,643,634.10
221,231,064.33
228,851,153.54
236,531,415.50
Total Cash Inflow
Cash Provided From Investing Activities

Total Cash Inflow
Total Cash Outflow
Net Cash From Investing Activities
Cash Provided From Financing Activities
Total Cash Inflow
Balance Sheet
Assets
Current Assets
Total Assets
Liability & Equity
Total Liability
Owner's Equity
103
Sale Decrease 10%
Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
13,610,070.00
25,072,650.00
24,670,800.00
26,069,850.00
26,351,100.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
13,461,590.60
24,893,591.80
24,474,611.80
25,873,949.80
26,154,491.80
Operating expense
4,916,579.76
4,916,579.76
4,904,749.80
4,753,894.80
4,750,654.80
Operating income
8,545,010.84
19,977,012.04
19,569,862.00
21,120,055.00
21,403,837.00
EBIT
8,545,010.84
19,977,012.04
19,569,862.00
21,120,055.00
21,403,837.00
Income Tax (30%)
3,547,566.22
5,993,103.61
5,870,958.60
6,336,016.50
6,421,151.10
Net income
4,997,444.62
13,983,908.43
13,698,903.40
14,784,038.50
14,982,685.90
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5
13,610,070.00
25,072,650.00
24,670,800.00
26,069,850.00
26,351,100.00
Total Cash Outflow
8,112,061.12
10,855,011.81
10,733,196.80
11,197,966.70
11,283,809.30
5,498,008.88
14,217,638.19
13,937,603.20
14,871,883.30
15,067,290.70
0.00
0.00
0.00
0.00
0.00
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
1,181,878.78
10,594,654.55
12,884,847.15
13,934,113.97
14,896,769.87
8,818,121.22
(10,594,654.55)
(12,884,847.15)
(13,934,113.97)
(14,896,769.87)
6,949,437.81
3,606,183.64
1,019,156.05
904,169.33
136,920.83
Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
Balance Sheet
Year 1
Year 2
Year 3
Year 4
Year 5
Cash
30,185,267.41
113,988,626.46
133,309,634.58
142,484,898.03
150,174,252.17
30,185,267.41
113,988,626.46
133,309,634.58
142,484,898.03
150,174,252.17
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
116,493,931.45
197,694,133.38
214,488,879.12
222,183,502.47
229,242,979.01
0.00
0.00
0.00
0.00
0.00
116,493,931.45
197,694,133.38
214,488,879.12
222,183,502.47
229,242,979.01
116,493,931.45
197,694,133.38
214,488,879.12
222,183,502.47
229,242,979.01
Assets
Current Assets
Total Assets
Liability & Equity
Total Liability
Owner's Equity
104
Sale Decrease 15%
Income Statement
Year 1
Year 2
12,853,955.00
23,679,725.00
23,300,200.00
24,499,125.00
24,887,150.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
12,705,475.60
23,500,666.80
23,104,011.80
24,303,224.80
24,690,541.80
Operating expense
4,916,579.76
4,916,579.76
4,904,749.80
4,753,894.80
4,750,654.80
Operating income
7,788,895.84
18,584,087.04
18,199,262.00
19,549,330.00
19,939,887.00
EBIT
7,788,895.84
18,584,087.04
18,199,262.00
19,549,330.00
19,939,887.00
Income Tax (30%)
3,093,897.22
5,575,226.11
5,459,778.60
5,864,799.00
5,981,966.10
Net income
4,694,998.62
13,008,860.93
12,739,483.40
13,684,531.00
13,957,920.90
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 3
Year 4
Year 5
12,853,955.00
23,679,725.00
23,300,200.00
24,499,125.00
24,887,150.00
Total Cash Outflow
7,885,226.62
10,437,134.31
10,322,016.80
10,726,749.20
10,844,624.30
4,968,728.38
13,242,590.69
12,978,183.20
13,772,375.80
14,042,525.70
0.00
0.00
0.00
0.00
0.00
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
0.00
0.00
0.00
0.00
Total Cash Outflow
1,041,151.06
9,774,115.59
11,963,464.72
12,908,270.97
13,851,620.34
8,958,848.94
(9,774,115.59)
(11,963,464.72)
(12,908,270.97)
(13,851,620.34)
6,560,885.03
3,451,675.10
981,118.48
830,504.83
157,305.36
Year 1
Year 2
Year 3
Year 4
Year 5
Cash
28,856,988.10
107,971,340.73
126,552,830.10
134,962,049.33
142,509,822.32
28,856,988.10
107,971,340.73
126,552,830.10
134,962,049.33
142,509,822.32
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
115,165,652.14
191,676,847.65
207,732,074.64
214,660,653.77
221,578,549.16
0.00
0.00
0.00
0.00
0.00
115,165,652.14
191,676,847.65
207,732,074.64
214,660,653.77
221,578,549.16
115,165,652.14
191,676,847.65
207,732,074.64
214,660,653.77
221,578,549.16
Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
Balance Sheet
Assets
Current Assets
Total Assets
Liability & Equity
Total Liability
Owner's Equity
105
8.2.6.2 Dividend increase
We assume that dividend rate will be increased become to 17%, 22%, and 27%, but the
actual rate is 12%
Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
14,973,820.60
27,679,441.80
27,215,811.80
28,626,599.80
29,082,391.80
Operating expense
4,916,579.76
4,916,579.76
4,904,749.80
4,753,894.80
4,750,654.80
Operating income
10,057,240.84
22,762,862.04
22,311,062.00
23,872,705.00
24,331,737.00
EBIT
10,057,240.84
22,762,862.04
22,311,062.00
23,872,705.00
24,331,737.00
Income Tax (30%)
3,774,400.72
6,828,858.61
6,693,318.60
7,161,811.50
7,299,521.10
Net income
6,282,840.12
15,934,003.43
15,617,743.40
16,710,893.50
17,032,215.90
Dividend (17%)
2,027,676.63
14,010,195.22
21,339,679.93
16,070,111.80
17,101,201.48
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
Total Cash Outflow
8,565,730.12
11,690,766.81
11,555,556.80
12,023,761.70
12,162,179.30
6,556,569.88
16,167,733.19
15,856,443.20
16,798,738.30
17,116,820.70
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
2,027,676.63
14,010,195.22
15,271,071.07
16,070,111.80
17,101,201.48
7,972,323.37
(14,010,195.22)
(15,271,071.07)
(16,070,111.80)
(17,101,201.48)
7,162,200.97
2,140,737.96
551,772.13
695,026.50
(17,980.78)
Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
Balance Sheet
Year 1
Year 2
Year 3
Year 4
Year 5
Cash
31,722,314.30
104,697,210.94
113,379,514.20
118,761,353.18
124,425,374.52
31,722,314.30
104,697,210.94
113,379,514.20
118,761,353.18
124,425,374.52
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
118,030,978.34
188,402,717.86
194,558,758.74
198,459,957.62
203,494,101.36
Assets
Current Assets
Total Assets
Liability & Equity
106
-
118,030,978.34
188,402,717.86
194,558,758.74
198,459,957.62
203,494,101.36
118,030,978.34
188,402,717.86
194,558,758.74
198,459,957.62
203,494,101.36
Total Liability
Owner's Equity

Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
14,973,820.60
27,679,441.80
27,215,811.80
28,626,599.80
29,082,391.80
Operating expense
4,916,579.76
179,058.20
196,188.20
195,900.20
196,608.20
Operating income
10,057,240.84
27,500,383.60
27,019,623.60
28,430,699.60
28,885,783.60
EBIT
10,057,240.84
27,500,383.60
27,019,623.60
28,430,699.60
28,885,783.60
Income Tax (30%)
3,774,400.72
6,828,858.61
6,693,318.60
7,161,811.50
7,299,521.10
Net income
6,282,840.12
20,671,524.99
20,326,305.00
21,268,888.10
21,586,262.50
2,525,567.07
11,545,641.01
18,688,027.61
16,348,961.48
17,188,325.33
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5
Cash Provided From Operating

Activities
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
Total Cash Outflow
8,565,730.12
11,690,766.81
11,555,556.80
12,023,761.70
12,162,179.30
6,556,569.88
16,167,733.19
15,856,443.20
16,798,738.30
17,116,820.70
Total Cash Inflow
Cash Provided From Investing

Activities
Total Cash Inflow
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
2,525,567.07
11,545,641.01
18,688,027.61
16,348,961.48
17,188,325.33
7,474,432.93
(11,545,641.01)
(18,688,027.61)
(16,348,961.48)
(17,188,325.33)
6,664,310.53
4,605,292.18
(2,865,184.41)
416,176.82
(105,104.63)
Total Cash Outflow

Cash Provided From Financing
Activities
Total Cash Inflow
Balance Sheet
Year 1
Year 2
Year 3
Year 4
Year 5
Assets
Current Assets
Cash
30,776,764.58
116,098,541.04
105,078,307.90
98,265,895.36
101,871,699.33
30,776,764.58
116,098,541.04
105,078,307.90
98,265,895.36
101,871,699.33
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
107
117,085,428.62
199,804,047.96
186,257,552.44
177,964,499.80
180,940,426.17
117,085,428.62
199,804,047.96
186,257,552.44
177,964,499.80
180,940,426.17
117,085,428.62
199,804,047.96
186,257,552.44
177,964,499.80
180,940,426.17
Total Assets
Liability & Equity
Total Liability
Owner's Equity

Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
148,479.40
179,058.20
196,188.20
195,900.20
196,608.20
14,973,820.60
27,679,441.80
27,215,811.80
28,626,599.80
29,082,391.80
Operating expense
4,916,579.76
4,916,579.76
4,904,749.80
4,753,894.80
4,750,654.80
Operating income
10,057,240.84
22,762,862.04
22,311,062.00
23,872,705.00
24,331,737.00
EBIT
10,057,240.84
22,762,862.04
22,311,062.00
23,872,705.00
24,331,737.00
Income Tax (30%)
3,774,400.72
6,828,858.61
6,693,318.60
7,161,811.50
7,299,521.10
Net income
6,282,840.12
15,934,003.43
15,617,743.40
16,710,893.50
17,032,215.90
2,982,843.38
15,521,947.00
15,456,682.19
16,263,491.80
17,215,282.77
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
Total Cash Outflow
8,565,730.12
11,690,766.81
11,555,556.80
12,023,761.70
12,162,179.30
6,556,569.88
16,167,733.19
15,856,443.20
16,798,738.30
17,116,820.70
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
2,982,843.38
15,521,947.00
15,456,682.19
16,263,491.80
17,215,282.77
7,017,156.62
(15,521,947.00)
(15,456,682.19)
(16,263,491.80)
(17,215,282.77)
6,207,034.21
628,986.19
366,161.01
501,646.50
(132,062.07)
Year 2
Year 3
Year 4
Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
Balance Sheet
Year 1
Year 5
Assets
Current Assets
Cash
29,887,206.04
78,261,238.67
80,611,044.34
84,273,058.57
87,476,296.95
108
29,887,206.04
78,261,238.67
80,611,044.34
84,273,058.57
87,476,296.95
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
116,195,870.08
161,966,745.59
161,790,288.88
163,971,663.01
166,545,023.79
116,195,870.08
161,966,745.59
161,790,288.88
163,971,663.01
166,545,023.79
116,195,870.08
161,966,745.59
161,790,288.88
163,971,663.01
166,545,023.79
Total Assets
Liability & Equity
Total Liability
Owner's Equity
8.2.6.3 Expense increase

We assume that expense will be increase 5%, 10%, and 15%
Expense increase 5%
Income Statement
Year 1
Year 2
Year 3
Year 4
Year 5
13,610,070.00
25,072,650.00
24,670,800.00
28,822,500.00
29,279,000.00
153,063.37
179,058.20
204,317.61
204,015.21
196,608.20
13,457,006.63
24,893,591.80
24,466,482.39
28,618,484.79
29,082,391.80
Operating expense
5,151,562.26
5,151,562.26
5,139,732.30
4,988,877.30
4,985,637.30
Operating income
8,305,444.37
19,742,029.54
19,326,750.09
23,629,607.49
24,096,754.50
EBIT
8,305,444.37
19,742,029.54
19,326,750.09
23,629,607.49
24,096,754.50
Income Tax (30%)
3,284,370.23
5,922,608.86
5,798,025.03
7,088,882.25
7,229,026.35
Net income
5,021,074.15
13,819,420.68
44,451,525.21
16,540,725.24
16,867,728.15
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5

Total Cash Inflow
13,610,070.00
25,072,650.00
24,670,800.00
28,822,500.00
29,279,000.00
Total Cash Outflow
8,315,266.10
11,019,499.56
10,903,375.14
12,193,929.96
12,326,667.05
5,294,803.91
14,053,150.44
13,767,424.86
16,628,570.04
16,952,332.95
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
1,117,329.07
10,400,109.36
12,710,920.75
14,728,991.86
16,546,313.17
8,882,670.93
(10,400,109.36)
(12,710,920.75)
(14,728,991.86)
(16,546,313.17)
6,810,782.54
3,636,241.07
1,022,904.12
1,865,978.18
372,419.78

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
109
Balance Sheet
Year 1
Year 2
Year 3
Year 4
Year 5
Assets
Current Assets
Cash
28,903,895.92
112,561,961.75
132,034,174.28
148,314,002.54
162,270,903.11
28,903,895.92
112,561,961.75
132,034,174.28
148,314,002.54
162,270,903.11
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
115,212,559.96
196,267,468.67
213,213,418.82
228,012,606.98
241,339,629.95
115,212,559.96
196,267,468.67
213,213,418.82
228,012,606.98
241,339,629.95
115,212,559.96
196,267,468.67
213,213,418.82
228,012,606.98
241,339,629.95
Year 1
Year 2
Year 3
Year 4
Year 5
Total Assets
Liability & Equity
Total Liability
Owner's Equity

Income Statement
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
157,646.02
195,283.36
212,447.02
212,130.22
212,864.02
14,964,653.98
27,663,216.64
27,199,552.98
28,610,369.78
29,066,135.98
Operating expense
5,386,544.76
5,386,544.76
5,374,714.80
5,223,859.80
5,220,619.80
Operating income
9,578,109.22
22,276,671.88
21,824,838.18
23,386,509.98
23,845,516.18
EBIT
9,578,109.22
22,276,671.88
21,824,838.18
23,386,509.98
23,845,516.18
Income Tax (30%)
3,701,678.13
6,683,001.56
6,547,451.45
7,015,952.99
7,153,654.85
Net income
5,876,431.09
15,593,670.32
15,277,386.73
16,370,556.99
16,691,861.33
Sales
Cost of goods sold
Gross income
Cash Flow Statement
Year 1
Year 2
Year 3
Year 4
Year 5

15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
Total Cash Outflow
8,972,139.15
12,031,099.92
11,895,913.47
12,364,098.21
12,502,533.87
6,150,160.85
15,827,400.08
15,516,086.53
16,458,401.79
16,776,466.13
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
Total Cash Outflow
1,339,391.68
11,836,699.05
14,374,605.75
15,468,444.63
16,569,356.45
8,660,608.32
(11,836,699.05)
(14,374,605.75)
(15,468,444.63)
(16,569,356.45)
7,444,076.88
3,973,901.03
1,107,880.77
956,357.15
173,509.68
Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
110
Balance Sheet
Year 1
Year 2
Year 3
Year 4
Year 5
Assets
Current Assets
Cash
30,253,842.99
123,096,952.77
144,234,531.00
153,736,656.19
162,439,887.12
30,253,842.99
123,096,952.77
144,234,531.00
153,736,656.19
162,439,887.12
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
116,562,507.03
206,802,459.69
225,413,775.54
233,435,260.63
241,508,613.96
Owner's Equity
116,562,507.03
206,802,459.69
225,413,775.54
233,435,260.63
241,508,613.96
116,562,507.03
206,802,459.69
225,413,775.54
233,435,260.63
241,508,613.96
116,562,507.03
206,802,459.69
225,413,775.54
233,435,260.63
241,508,613.96
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
162,241.66
203,407.28
220,555.73
220,245.23
221,059.43
14,960,058.34
27,655,092.72
27,191,444.27
28,602,254.77
29,057,940.57
Operating expense
5,621,527.26
5,621,527.26
5,609,697.30
5,458,842.30
5,455,602.30
Operating income
9,338,531.08
22,033,565.46
21,581,746.97
23,143,412.47
23,602,338.27
EBIT
9,338,531.08
22,033,565.46
21,581,746.97
23,143,412.47
23,602,338.27
Income Tax (30%)
3,665,313.14
6,610,069.64
6,474,524.09
6,943,023.74
7,080,701.48
Net income
5,673,217.94
15,423,495.82
15,107,222.88
16,200,388.73
16,521,636.79
Year 1
Year 2
Year 3
Year 4
Year 5
15,122,300.00
27,858,500.00
27,412,000.00
28,822,500.00
29,279,000.00
Total Cash Outflow
9,175,352.30
12,201,274.42
12,066,077.32
12,534,266.47
12,672,758.41
5,946,947.70
15,657,225.58
15,345,922.68
16,288,233.53
16,606,241.59
7,366,692.29
16,800.00
33,600.00
33,600.00
33,600.00
(7,366,692.29)
(16,800.00)
(33,600.00)
(33,600.00)
(33,600.00)
10,000,000.00
1,269,682.78
11,643,240.55
14,199,416.13
15,297,193.26
16,398,931.03
Total Assets
Liability & Equity
Total Liability

Income Statement
Sales
Cost of goods sold
Gross income
Cash Flow Statement

Total Cash Inflow

Total Cash Inflow
Total Cash Outflow
Total Cash Inflow
Total Cash Outflow
111
8,730,317.22
(11,643,240.55)
(14,199,416.13)
(15,297,193.26)
(16,398,931.03)
7,310,572.63
3,997,185.03
1,112,906.55
957,440.27
173,710.56
Year 1
Year 2
Year 3
Year 4
Year 5
Cash
28,997,680.13
121,678,257.10
142,949,807.06
152,480,812.80
161,190,100.74
28,997,680.13
121,678,257.10
142,949,807.06
152,480,812.80
161,190,100.74
Total Fixed Assets
86,308,664.04
83,705,506.92
81,179,244.54
79,698,604.44
79,068,726.84
115,306,344.17
205,383,764.02
224,129,051.60
232,179,417.24
240,258,827.58
Owner's Equity
115,306,344.17
205,383,764.02
224,129,051.60
232,179,417.24
240,258,827.58
115,306,344.17
205,383,764.02
224,129,051.60
232,179,417.24
240,258,827.58
115,306,344.17
205,383,764.02
224,129,051.60
232,179,417.24
240,258,827.58
Balance Sheet
Assets
Current Assets
Total Assets
Liability & Equity
Total Liability
112
8.3 Conclusion
Nowadays people concern more about their quality of life both their financial status and
their health more than the past; these things provided our product can be sale easier. On other
hand, we have many external risks that can be our obstruction to sell products: for example,
political risk; we influenced from political crisis of red shirt and yellow shirt conflict and its lead
people less out of their home and less of buying unnecessary also. Economic risk influenced our
product in term of less buying of unnecessary product because of high standard of living, its
force customer to save their money for buying another products which more necessary than our
product. In term of socio-cultural risk, since the time passing its make people life styles changed
that their routine activities more hurriedly, so this factor affect cultural value of people to buy
something readymade instead of complicated product like jasmine flower, its lead people less to
buy our product than the past. Moreover, our company is also has an internal risk: for example,
strategic risk; our company needs to pay more money in order to train our staff for producing an
effective product. In term of operational risk, we need to buy insurance of companys accidence
such as risk of fire. For the marketing risk, we face with the strong competitor which can affect
our companys net selling, so we try to improve our product in order to attract the customer. And
also employee risk, we need to give social insurance for them, it will support their quality of life
and make them satisfy their work.
113
Chapter 9 Conclusion
Rai Rup Arun Garden located at located in Ban Huai Yang Tone, Pak Tho, Ratchaburi
province. The farm occupies 13 Rai. There are 30 Rai for plantation, rest, and buildings. Our
company produces fresh jasmine and sells it to main flower market. Our target market is
intermediately or middle mans. We also have the shop in my garden for distribute our product as
well. Rai Rup Arum Company has money for investment from investor around 10,000,000 Baht
and we will pay dividend at rate 12%. At the first year we did not gain the profit but the year
after and following gain the profit respectively. We have two main risks such as external and
internal risk. We also provide the way to eliminate the risk.
114
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117
Appendix
Source: http://www.talaadthai.com/price/default_new.php
Source: http://www.talaadthai.com/price/default_new.php
118
Rai Rup Arun Garden Groups Members

(Group/Seat No. 17, Section 2)
1. Name: Miss. Kanokporn
Unban
ID 523 1205 002
E-mail: icessss_y@hotmail.com
Tel. 089-7584795
2. Name: Miss. Kamonchanok Lertlai
ID 523 1205 005
E-mail: mam_orangeday@hotmail.com
3. Name: Miss. Kitchamad Insuwan
Tel. 084-4881294
ID 523 1205 014
E-mail: carerot_ja@hotmail.com
Tel. 082-2833523
4. Name: Miss. Jatuporn Atipatayawong
ID 523 1205 018
E-mail: mukunderdog@hotmail.com
5. Name: Miss. Jutaluk Samaklan

E-mail: e_nang_fa_k@hotmail.com
Tel. 085-4874944
ID 523 1205 028

Tel. 087-7673962
6. Name: Miss. Thipsukon Jitprasarn
ID 523 1205 054
E-mail: aiai_lp@hotmail.com
Tel. 084-7533624
7. Name: Miss. Sudarat Chinvaro

E-mail: baiparn_n_candy@hotmail.com
8. Name: Miss. Aphichaya Intra

E-mail: nungning_kik_club@hotmail.com
ID 523 1205 153

Tel. 086-6585436
ID 523 1205 162

Tel. 087-1839609

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A

1.2 Project Objectives

1.3 Benefits of project

1.4 Company Brand and Logo

1.5 Activities and Gantt chart

Chapter 2 Industry Profile

2.1 Nature of industry

2.1.1. The History of Jasmine farm

2.1.2 The Jasmine Garden in Thailand

2.1.3 Jasmine Garden of Rai Rup Arun

2.2 Situation of Industry

2.2.1 Marketing jasmine products

2.2.2 Size of Jasmine market

2.6 Business strategy

2.6.1 Corporate level

2.6.2 Business level

2.6.3 Functional level

Chapter 3 Market Feasibility Study

Figure 3.1: Table of Thailand Good Domestic Product

Figure 3.2: Number of Facebook user in Thailand

Figure 3.3: Picture of Automatic Sprinkler System

Figure 3.4: Picture of Organic Fertilizer

3.1.2 Competition analysis (3C Analysis)

3.1.2.2 Customer Analysis

3.1.2.3 Competitive Advantage

3.2 STP Analysis

3.2.1 Market Segmentation

3.2.2 Market Targeting

3.2.3 Market Positioning

Figure 3.5: Picture of Our Business Market Positioning

Figure 3.6: Table of jasmine price in market during 2006-2008

3.4 Sales Forecast

Figure 3.7 Sale Forecast Year 2012

Figure 3.8: Sale Forecast Year 2013

Figure 3.9: Sale Forecast Year 2014

Figure 3.10: Sale Forecast Year 2015

Figure 3.11: Sale Forecast Year 2016

3.5 Marketing Expense (Sales Incentive)

Chapter 4 Technical Analysis

4.2.1 Tools & Equipment

4.2.2 Office Supply

4.2.4 Depreciation of Investment Cost

5.1.1 Fertilizer cost

5.1.2 Water Supply Cost

5.1.3 Jasmine Sprout Cost

5.1.4 Water Supply Cost

5.1.5 Electricity Cost

5.2 Product Characteristic

Figure 5.1: The Picture of Jasmine

Figure 5.2: Production Process Flowchart

Figure 5.3: The Location of Our Farm

Figure 5.4: The Layout of Farm Overall

Figure 5.5: Layout of Office

Figure 5.6: Layout of Rai Rup Arun Warehouse

Figure 5.7: The Layout of Equipment Room

Chapter 6 Administration Analysis

6.1 Administration Analysis

6.1.1 Administration Expense

6.2 Organization Chart

6.3 Recruitment Plan

Chapter 7 Financial Statement

7.1 Income Statement

7.2 Cash Flow Statement