JumpStart VCA Workshop Facilitators Guide

STEP 1: Introduction & Orientation (20 Minutes) y Set the tone with a welcome to the JumpStart VCA Workshop! Why is everyone here? Why is the JumpStart VCA important? o Together you will be creating a shared vision for our chapter as a vehicle for ending hunger, deciding the commitments well make to help realize that vision, and building an action plan to fulfill those commitments. Share the agenda with everyone o 1. Introductions & Orientation (what youre doing now!) (20 minutes) 2. JS VCA Process Overview (10 minutes) 3. Creating Our Chapter Vision (20 minutes) 4. Articulating Our Commitments and Actions (60-70 minutes) Introductions o Theres always something to learn about each other. Facilitate an activity to introduce each other or use this one:  ACTIVITY: Break into pairs and pick someone you dont well (or maybe at all). Interview your partner for about 2 minutes using the questions below. Then switch and have them interview you. Once you are done, come back together and have pairs introduce each other. y Name: y Thinks about: y Watches for: y Listens to: y Wonders why: y Wonders how: y Wonders if: y Believes: Connecting to Hunger o Personal reflection is always an important part of a strategic planning process. Invite everyone to the critical mission that motivates and brings us all together- ending hunger. Facilitate your own activity or use the one below.  ACTIVITY: y State We are here because we share a vision of a world free from hunger. Lets take a few minutes to make that vision personal by sharing our own hunger story. y Take a moment to reflect on the following question. When was the first time you personally connected to the reality of chronic, global hunger? y NOTE: Give everyone a couple minutes to reflect before asking people to share with the group.

STEP 2: VCA Process Overview (10 Minutes) Before you dive into your JumpStart VCA Workshop, make sure to provide some context for the VCA process. You have a few options. You can: y Come up with your own creative way to share the history, process, and value of the JS VCA. y Play an Introduction to the VCA Process video from Big Cheese 2010. Paola Cassaigne of THP Mexico explains the value and process of the VCA in the context of her work with indigenous women in Chiapas, Mexico. y Express Paolas thoughts in your own words (see the description below) The Vision, Commitment, Action workshop is a tool for gaining empowerment. By empowerment we mean: The process by which an individual/social group acquires the power to plan, decide and act upon what they value. Heres an explanation from The Hunger Project about the VCA process: VISION The first conversation is about possibilities, which always starts with the vision. This is where the community addresses such questions as: 1. 2. 3. What is possible for your life? How do you want to live your life? What do you value?

At first there is typically huge resignation among the community members. They do not feel a vision of a better life is possible for them because they are powerless to achieve it. But eventually they will dare to think of something smalllike cleaning up their community, because its dirty. COMMITMENT Once they have a vision, the next step is for them to commit to a plan to make it happenin this case, to make their community cleaner. Commitment is the force that takes us to our vision. Regardless of the obstacles we encounter, if we say we are getting there, we are getting there! ACTION The Action step is putting the plan into motion. Its getting out on Sunday and sweeping! VCA: A VIRTUOUS CYCLE Once they have experienced success on a small scale, they are ready to take on increasingly larger Visions. Perhaps its planting trees, or building a health clinic. As this virtuous cycle unfolds, the people are developing their transformative agencythe ability to act on their own in a transformative way!

STEP 3: Creating Our Chapter Vision (20 Minutes) In order to create a shared vision for your chapter, begin by facilitating the following activity. y ACTIVITY: You will need paper and a writing utensil for everyone. You also may need to ask for silence. Once youre all set read the following script, leaving time between each question for everyone to think, write, and/or draw what they envision. Once everyone has had time to write or draw their vision, ask them to share it with the group. o Script:

             

Im going to ask everyone to please close your eyes, and feel the earth beneath you. Let your feet and body settle into the earth. Think of the earths amazing ability to take in waste, debris and remains and transform them into rich soil from which life can grow. Now let go of any baggage, tensions or preoccupations you might have. Release them into the earth. Trust that the earth will transform whatever you give it! Now, with an open heart and mind, fast-forward four years. Perhaps youve just returned from a yearlong backpacking trip around the world, or are looking for a job, or are even launching your own business or social enterprise. Theres a reunion for your class, and you find yourself back on campus, eager to see what your FeelGood chapter is up to. On your walk through campus you are thrilled to see a FeelGood sign in the distance, and realize they are open and in full swing! You decide to go check it out and reminisce about the old times! As you get closer, what do you see? What type of awareness campaigns do you notice on campus? Where is the deli located? How many people are operating the deli? How many people are in line? As you order your sandwich, how does the student taking your order engage you? You see a sign that says, Help us end hungergive what feels good! next to a chart of money raised thus far. What number do you see as their fundraising goal? As you wait for your sandwich, what do you experience? Who do you experience? You walk away, biting into a gourmet, grilled cheese sandwich. As you do so, you reflect on the legacy youve helped build. You feel in your heart the joy of having had made such a difference not only in our partners lives in ending their own hunger, but you see how your efforts to build your deli a few years back, have helped the younger generations continue to create and grow a thriving movement on campus. Now come back to 2011, back to this room, and hold those possibilities in your heart as you draw or write a picture of what you saw. What does the legacy you have helped to create look like?

Envisioning Whats Possible Check out the 4 Stages of a Chapters Development that are described below. For graphic depictions of each phase see Appendix A at the end of this document. These may help your chapter be both bold and realistic in setting commitments. o 4 Stages = Fire, Air, Water, Earth  While the four stages depict a progression, no one phase is better than anotherall are important and build on one another. In fact, these stages are not distinct, and your chapter is likely to have elements of all 4 phases at any given time. Also, your chapter may find itself repeating one stage or another as it transitions to new leadership and new members. In each of the phases, youll see these aspects of the FeelGood community depicted:  Being Changemakers is the part of the FeelGood experience that focuses on leadership development, team-building skills, and personal development. In the Fire phase, we may meet as a community once or twice a month, be just getting started on Cheese World, and have a small, but committed, team of leaders. Deli Operations is about how to run, manage, and market the FeelGood Deli. In the Fire phase, we may have a collapsible table, a couple of grills, and a simple menu likely setting up on a week-toweek basis wherever we can! Expanding the Dialogue is about how we are engaging the broader campus community in dialogue about hunger, and how together we can end it. In this phase, we may have a couple of simple posters at our deli with a few key FeelGood messages about our approach to ending hunger and still be in the process of learning how to initiate dialogue with people.

Fire Phase: The Fire Phase is when a chapter is just beginning, and the culture created here has a huge influence on the future success and longevity of a chapter. Its a very exciting phase to be in and even chapters that have been around for a while may find they return to this phase to reconnect with the essence of the movement. Air Phase: In the Air phasewhich a chapter may reach sometime in its second yearour chapter meetings are becoming more frequent and, because were getting better known, were attracting more members. Were also taking more Changemaker Journeys, engaging more in Cheese World and taking more frequent challenges to earn Cheese Points. Our deli operations are starting to take on a more professional feel, with more info graphics, and ways to engage people in dialogue. Beyond delis, were helping to expand the dialogue about hunger through special events. Water Phase: In the Water phase, our chapter continues to grow, and we are meeting very consistently. Were engaging in even more Journeys, and actively developing our skills in leadership, teamwork and applied empathy. Our deli is open more days per week, were more comfortable in engaging customers in conversations about hunger, and were experiencing more success in growing our chapter community. Weve also established strong partnerships with campus orgs and local businesses for consistent support, and we regularly celebrate them. Our events & initiatives beyond the deli are growing and becoming more effective at stimulating thoughtful conversation. Earth Phase: In the Earth phase, our chapter has become an established, well-known and well-respected presence on campus. Student Government recognizes our value, and reliably contributes funds for our initiatives and operations. We've established excellent relations with our on-campus food service, and have a strong faculty or staff advisor to help us navigate the inevitable challenges that arise. We operate our deli as much as several times a week, regularly send chapter leaders to FG Peak Experiences, hold semi-annual retreats, and continue to innovate new ways to engage people in dialogue.

STEP 4: Articulating Our Commitments and Actions (60-70 Minutes) Next, its time to identify the commitments and actions your chapter can take this year to make your vision a reality. Your commitments and actions will be made in three aspects of the FeelGood experience (for more info, see previous page): 1. Deli Operations 2. Expanding the Dialogue 3. Being Changemakers. You will do this together as a chapter by agreeing to and recording your commitments on the Excel document provided (Commitment Worksheets). Each FeelGood chapter will be completing the same worksheets in an effort to align the entire movement. If you find a specific question or section does not apply to your chapter at the present time do not feel pressured to make commitments and actions in that area. The first tab or worksheet in the Excel document is a sample to show you how to fill in the sections. Thereafter, each tab correlates with the commitment areas below, and weve provided some prompting questions and action ideas to support your chapters process. RECOMMENDATIONS: 1. If working with a large group (more than 12-15 people), consider splitting into three groups and having each group take on one of the three aspects (Deli Operations, Expanding the Dialogue, Being Changemakers) to set commitments simultaneously. You can even hand them the sheets from this guide that correlate with their section. Since sharing their proposals with the larger group is paramount, give groups 45 min together and leave at least 1520 min for reporting out. 2. Download the electronic version of the worksheets and have someone take notes as you complete them. It will make the worksheets a lot easier to upload to Cheese World when you are done. You could also make arrangements to project the worksheets on a screen or wall so everyone can literally see them being completed.

DELI OPERATIONS 1. Dollars for the End of Hunger As a movement, FeelGood plans to invest $100,000 in the end of hunger during 2012. This is an exciting opportunity to articulate what portion your chapter is committed to raising. Key Questions y What would be a realistic but motivating goal for what we want to raise this year? y What did we raise last year (if applicable) and can we exceed it? By how much? y How much money do we plan to raise through deli sales? y How much money do we plan to raise through fundraising beyond our deli? Ideas for Actions: y different suggested donations at your deli y t-shirt campaigns y restaurant partnerships y donation drives with faculty/staff y other food-based fundraising opportunities like food bazaar or farmers market y host a benefit concert or a $5k walk/run y learn about fundraising strategies from other FG chapters, FGW, or other sources; etc. 2. Obtaining Funding Key Questions y How much money will we need to cover the expenses of developing a community and running an enterprise? o Costs might include: advertising/marketing materials; deli food, supplies, or equipment; food safety training and food permits; sending chapter reps to FeelGood Peak Experiences; producing t-shirts or other schwag; etc y What funding sources can we pursue to secure the resources we require? o Examples: Student Government, Local Businesses, Cheese Points Investment Capital, Family/Friends, Campus Grants, Foundations, Online Fundraising y What funding can we get to send team members to Peak Experiences like the Hunger Summit, the Big Cheese Summer Training, and the Clinton Global Initiative University? Ideas for Actions: y apply for funding through Student Government y send fundraising letters to family, friends, local businesses y launch a campaign to mobilize your chapter members in Cheese World y partner with a local business to create a Peak Experiences Scholarship Fund y learn about funding options & strategies from other FG chapters, FGW, or other sources; etc. 3. Campus Support Network Key Questions y Who are our current campus allies among staff and faculty? y What relationships/partnerships can we commit to initiating and developing this year? o i.e. staff/faculty advisor, dining services, student life or other administrators, and other student organizations. Ideas for Actions:

y y y y y y y y

invite advisor to Hunger Summit have an advisor/dining services appreciation party invite advisor to meeting and have them tell you about what they do provide monthly updates to your supporters about how their support empowers your impact invite other student orgs to your meetings and attend theirs launch a joint hunger awareness day create a sandwich with another org to support both of your missions learn about partnership development strategies from other FG chapters, FGW, or other sources; etc.

4. Running Your Deli Enterprise Key Questions y How often do we want to have delis? When and for how long? y What is needed for our deli to be up and running? Who do we need to talk to and what do we need to do? y What supplies or equipment do we need to obtain/replace/pursue to operate at the level we envision? (and consider how you will store/transport them) y How will we train our deli volunteers to ensure we are meeting appropriate standards of operations? How many volunteers do we need to staff our deli at any given time? y What earth-loving practices can we initiate and incorporate this year? y Do we want/need to expand our payment options for customers? Ideas for Actions: y Pursue permission to sell by meeting with dining services, starting a petition, whatever is needed! y Make space reservations for your deli location y Create a plan and timeline for getting leaders/members food safety trained/certified y Apply for any needed food permits y Create a committee for soliciting food or supply donations from community businesses y Host a volunteer training workshop for new deli volunteers y Contact FGW about getting set-up with the Square, a credit-card reading device y Explore process for taking payments through student campus ID cards or other means

EXPANDING THE DIALOGUE 1. At the Deli Key Questions y How might we raise AWARENESS and KNOWLEDGE about hunger and how we can end it? y What kinds of campaigns would we like to run this year? How many? How often? o Examples: hunger and its causes, gender equality, partnership not charity, we are all one, about FG, about THP/Choice, success stories from the field, highlighting partner countries, food systems, where does the $ go, etc. Ideas for Actions: y launch an ask me about x campaign y have someone talking to people while customers are waiting in line y train all deli volunteers to participate in the campaign y create an interactive display that engages customers waiting for their sandwiches y learn more about the specific causes of hunger and the effective strategies to end it from other FG chapters, FGW, or other sources 2. Beyond the Deli Key Questions y What kinds of campaigns can we initiate beyond the deli? What would they focus on? (see examples above) y What kinds of events can we host to engage people in dialogue? o Examples: Hunger Banquet, Benefit Concert; Dance Against Hunger; Demonstrations; Flash Mob Dances; Silent Auctions; Arts Shows; Wake Up Experience; Earth Dinner; Film Nights y With whom might we partner for these events or initiatives? Campus orgs/offices? Community orgs? Other colleges/universities in the area? Ideas for Actions: y identify and collaborate with other aligned campus organizations y reach out to local high schools and middle schools and do hunger workshops y get on local radio station, or campus radio, or newspaper y learn about campaign strategies and event execution from other FG chapters, FGW, or other sources; etc. 3. Journey Goals Key Questions: y What areas of knowledge/awareness related to ending hunger are needed in our chapter? y What skills do we need to foster within our chapter community or leadership to have a greater impact? y What training support would we like from FGW to be effective in our deli enterprise? y Which topics (see Commitment Worksheet) would best support us in the commitments and actions weve set? o NOTE: We recommend you find a creative way to involve everyone in selecting topics of interest. o Choose 5-7 topics per semester or 10-14 for the year to be realistic. y How will we collaborate with FGW and our partner organization to deepen our understanding and skills? Ideas for Actions: y Appoint a Journey Guru someone focused on chapter education - to connect directly with FGW about topics y Make a plan for integrating Journeys into chapter and/or leadership team meetings y Develop/create Journeys that are particular to your chapters needs y Visit another chapter with more experience or success in an area of interest

BEING CHANGEMAKERS 1. Chapter Community Key Questions: y How many active membersboth leaders and general membersare we committed to engaging this year? y How many do we have now, and how might we engage more people in a meaningful way? y What kinds of member recruitment initiatives can we launch to grow our chapter? Ideas for Actions: y table at the student activity fair and host info sessions y make announcements before or after class y reach out to your friends or start a bring a friend campaign y create a leadership role or committee specifically to reach out to new members and launch recruitment initiatives y start a big cheese/little cheese or cheese/bread program to create 1:1 relationships and mentor new members 2. Leadership Team Key Questions: y How many formal leaders within our chapter communitypeople with specific titles/rolesdo we believe are needed to empower our community and mobilize our members? y What leadership positions/roles do we need? o NOTE: Please note by name, if you can, who will be playing these four roles: President, Treasurer, Cheese World Point Person, and Education/Journey Guru y What kinds of informal leadership opportunities would be available to committed members? y How do we want to foster new leaders? y When this year will we need to transition leaders? How do we hope to do that? Ideas for Actions: y create committees to engage more potential leaders y solicit leadership applications; hold elections y host a leadership team transition retreat y create leadership program y have a leader/officer relationship building party/hangout y learn effective facilitation and how to run a meeting from other chapters, FGW, or other sources 3. Leader Communications Key Questions: y How often will we meet as a leadership team? What day and time works for everyone? y How frequently can we commit to touching base with FGW via skype or phone? y Do we want or need to host a leadership retreat? If so, when and why? Ideas for Actions: y Reserve meeting space for the term y prepare meeting schedule, standard agenda, and facilitation roles y form team agreements y set up a consistent (weekly or bi-weekly) meeting time between FGW and primary chapter contact(s) y learn facilitation, dialogue, conflict resolution skills from other FG chapters, FGW, or other sources; etc.

4. Community Meetings Key Questions: y How often will we hold chapter community meetings? How should we determine what day/time? y What is the purpose of these meetings and who will run them? y How many members do we hope to have attending on a consistent basis? y How will we get the word out about our meetings? y Do we want or need to gather as a community outside of formal meetings for connecting socially? If so, how often? Ideas for Actions: y reserve meeting space for the term y prepare meeting agenda and facilitation roles y form a strategy for communicating with your chapter about when meetings are and why they should come y set up Facebook events for your meetings or social gatherings y learn facilitation and promotion skills from other FG chapters, FGW, or other sources; etc. 5. Peak Experiences Key Questions: y To which of the following events/trainings do we want to help send chapter representatives this year? o NOTE: See appendix B for more details on dates, who is eligible, and what it costs.  Big Cheese Summer Training  The Hunger Summit  Clinton Global Initiative University (CGIU)  International Trip with The Hunger Project or CHOICE Humanitarian y Do we want to have someone from the FeelGood network visit our campus? o NOTE: Your chapter is responsible for funding travel, lodging, and any other associated expenses. y Do we want to plan a regional event or gathering for FeelGood Chapters? Ideas for Actions: y Determine how many people you can support attending each Peak Experience y Launch a targeted fundraising initiative y Determine a process for deciding WHO will get to go and select chapter representatives y connect with FGW about these opportunities via a skype call y have last years chapter representatives promote a Peak Experience at a chapter meeting

CLOSING: Wrap up! (5 min) Wow, we did it! In the last couple of hours, we have created an inspiring vision for our chapter, set some amazing commitments, and identified the needed actions. By carrying out this strategic action plan, we will have the immense satisfaction of knowing that together, we are doing everything we can to end world hunger, and to create a better world for EVERYONE. How does that make you FEEL? NOTE: At this point, consider going around the circle to have everyone express, in just a few words, what they day was like for them, and how they feel as individuals and as a chapter, about the coming year.

Okay, so whats next? A couple of us are going to have a skype call with FGW staff to share the results of our VCA Workshop. We can also send them out to the entire chapter since we know some people couldnt join us or stay for the entire thing. FGW will then create our online roadmap so that we can easily track our progress and check-in actions for Cheese Points. Once our roadmap is complete, well have earned 6,000 Cheese Points ($100) for our chapter already! As a reminder, our next meeting is on ______________________ at ____ am/pm in _________________. We look forward to seeing you then!

APPENDIX A: FIRE PHASE

APPENDIX A: AIR PHASE

APPENDIX A: WATER PHASE

APPENDIX A: EARTH PHASE

Appendix B: PEAK EXPERIENCES Peak Experiences are short, intensive experiences that deepens your connection to the world's most pressing issues, advances your personal journey as a leader, and empowers you beyond your chapter in a community of inspired peers.
OPPORTUNITY Big Cheese Summer Training DESCRIPTION The Big Cheese is FeelGood's annual Summer leadership training that ignites and equips FeelGooders as transformational leaders and effective changemakers. It is an opportunity to connect with, support, and learn from other students throughout the movement, alumni, our partner organizations, and FGW staff. The Hunger Summit is an inspirational weekend of hunger education and leadership development. FeelGood students and alumni from across the country gather in New York City to strengthen the FeelGood community, build their leadership capacity, set goals, share best practices and innovate for the sustainable end of hunger. CGI U is an annual gathering of over 1,000 college students, universities, and youth leaders who come together to address some of the world's most pressing issues in the areas of education, energy and climate change, global health, human rights and peace, and poverty alleviation. FeelGood also incorporates our own components to deepen connections and collaborations throughout the movement. As an investor in The Hunger Project, FeelGood has been granted two spots on a 15-20 person delegation to experience THP's work first hand, be a part of strategies on the ground, and return more empowered as activists. fundraisers, and advocates. In the past, FeelGood leaders have joined investor trips to Mexico and Ethiopia. Choice Expeditions offer a rare opportunity for participants to witness and experience self-development in action within historically impoverished rural villages. You will work side-byside with motivated villagers and participate in an unique intercultural exchange that builds personal relationships, reveals our interconnectedness, and transforms our lives. Organize and fund a Chapter Visit from the FeelGood World Team, a FG alumni, or one of our partner organizations! We've learned from your valuable feedback that visits are a powerful thing for keeping you connected to the FeelGood community and our vision of a world free from hunger. DETAILS 4-5 days in July/August; Varies year to year; 3 spots per chapter; $300 + travel

Hunger Summit

Weekend in Late October; New York City; unlimited spots; $150 + travel

Clinton Global Initiative University (CGI U) Changemaker Institute

Weekend in early April, Varies year to year, twelve spots available, $150 + airfare

THP Investor Trip

Mexico from Sept 13-17; Bangladesh from Sept 25-30; African country trip TBD; 2-4 spots available; $3500$4000 total

Choice Expedition Trip

7-10 day trips offered year-round; Nepal, Mexico, Guatemala, Kenya, Bolivia; unlimited spots; $1,995 + airfare

Host a Chapter Visit or a Regional Chapter Gathering

You get to determine the timing and we will work with you to help create the experience you envision. Just initiate the "Request A Visit" process at:: http://www.feelgoodworld.org/cheesew orld/request-feelgood-visit