DESIGNER FILe

SUBMITTED TO; Mrs. Cheena. hans raj mahila maha vidhyalaya, jalandhar. Submitted by; Amarbir kaur, b.sc (fashion designing) final year

INDEX
PROFILE INTRODUCTION EARLY LIFE CAREER AND SUCCES BRAND CLIENTELE SYNOPSIS

ACKNOWLEDGEMENT
It is my esteemed pleasure to present this project and whole heartedly thank each and every one who helped me in this task. Firstly and fore mostly I thank my guide Mrs Cheena, Professor in Hans Raj Mahila maha vidhyala,jalandhar for giving me her able advice and guidance throughout my research. She is one person without whom my research would have never been completed. Last but not the least, I am grateful to my classmates and seniors for their kind suggestions and for leading me a helping hand and their cooperation Whenever I needed during the entire periods of my research.

WENDELL RODRICKS

Born

Goa Indian

Nationality -

Occupation - Fashion designer Wendell Rodricks is a prominent fashion designer based in the western Indian region of Goa. He has been listed among one of India's top ten designers.[ His work has involved a wide range of fashionfrom lecturing on world costume history to fashion journalism and styling for international advertising campaigns. He is openly gay. Rodricks started as a catering graduate but later moved to fashion designing He also acted in a film named Boom in 2003 and made an appearance in the television play True West in 2002. Also, he played a cameo as himself in the film Fashion.

Rodricks was the first India designer to be invited to IGEDO (the world's largest garment fair); and the first Indian designer to open the Dubai Fashion Week. Rodricks lives in Colvale village of North Goa and since 1993 he has gained the reputation for sending out creative collections for each fashion season. He has argued that it is a remarkable feat for a designer who despite living in a small village can still manage to direct the fashion trend for the country. Rodricks has researched the theme of the history of the Goan costume for three years and interned at The National Costume Museum in Lisbon and the Museum at the Fashion Institute of Technology, New York.

Introduction

Wendell Rodricks is a prominent fashion designer based in the western Indian region of Goa. He has been listed among one of India's top ten designers.His work has involved a wide range of fashionfrom lecturing on world costume history to fashion journalism and styling for international advertising campaigns. He is openly gay.Wendell Roderick is among the few designers who are obsessed with Indian fashion. His art designs truly reflect the inspiration drawn from ancient India. Simple cuts and perfectly conceived light and fluid attires are his forte. One can be sure that his clothes would have no heavy embroideries and no stiff clothes. They would be easy to carry, yet give that elegant look that one aspires to have. Wendell Roderick's clothes could be worn at society at large. His aim, to create a place for Goa in the world map

of fashion, has been triumphant only because of his sheer hard work and successful fashion shows.

Early Life

Rodricks lives in Colvale village of North Goa and since 1993 he has gained the reputation for sending out creative collections for each fashion season. He has argued that it is a remarkable feat for a designer who despite living in a small village can still manage to direct the fashion trend for the country.Rodricks started as a catering graduate but later moved to fashion designing.He also acted in a film named Boom in 2003 and made an appearance in the television play True West in 2002. Also, he played a cameo as himself in the film Fashion.Wendell had successfully completed his term in hotel management, before plunging onto the fashion world. After

completing his training in Los Angeles and Paris, he came back to India in 1988. The next two years, Wendell spent designing attires for reputed companies, such as Garden Vareli, cosmetic giant Lakme and diamond corporate DeBeers. It was in 1990 that the designer launched his own label 'Wendell Roderick'.

Career and success

Wendell Rodricks began his career in fashion after a successful tenure in hotel management. Trained in Los Angeles and Paris, he returned to India in 1988. After a brief span of two years, designing and styling for reputed companies such as Garden Vareli, cosmetic giant Lakme and diamond corporate DeBeers, Wendell Rodricks established his own label in 1990. He moved to his ancestral village in Goa in 1993, creating memorable collections each season inspired by many emotions : Tibetan Monastries, Tribal symbols of Shiva and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe, Clothing the Soul and the internationally unique VISIONNAIRE collection transferring Braille onto fabric for the visually challenged.Three years later after launching his own label, Wendell Roderick shifted base to Goa, creating splendid collections every time. His collection

reflected his inspiration drawn from the Tibetan Monasteries, Tribal symbols of Shiva and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe and Clothing the Soul. His creativity is sharply visible in his exceptional collection of VISIONNAIRE- which was uniquely conceptualized. The collection had Braille onto fabrics for the visually impaired people.

Wendell Roderick was the first Indian who had got an opportunity to display his collection at the world's largest garment fair at IGEDO, Dusseldorf. Apart from designing, he is also concerned with other sectors of the industry, like addressing on World Costume History, lettering for the country's leading women's magazine, Chairman of the courses committee at the Board of Technical Education, appointed by the Government of Goa, and member Advisory Board of Wendell Rodricks has been actively involved in all areas of fashion : lecturing on World Costume History, writing for the countrys leading womens magazine, Chairman of the courses committee at the Board of Technical Education

appointed by the Government of Goa and member Advisory Board of Fashion Institutes and Lakme Fashion Week. Patron of the Kasturba Gandhi Memorial Trust, Goa to promote hand spun Khadi and retailing at the countrys best stores including the celebrated Wendell Rodricks Design Space in Panjim..

A keen art patron and promoter of Goan talent, Wendell Rodricks has lent his support to local education, cultural associations, the Red Cross, the Alliance Francaise in Goa and the fashion industry. He has designed uniforms for the Goa State Traffic Police, the Four Seasons, the Goa Marriott Resort, the Vasco Sports Club football team and the staff of the Goa Tourism Development Corporation, besides styling the international advertisements for Wellspun, Delsey, SWATCH Bijoux, Breguet and Raymond Weil.

Brand and Clientele

Wendell Rodrick has done a lot of work state of Goa. He has designed uniforms for the Goa State Traffic Police, the Four Seasons, the Goa Marriott Resort, the Vasco Sports Club football team and the staff of the Goa Tourism Development Corporation. Internationally, he was involved with designing advertisements for Wellspun, Delsey, SWATCH Bijoux, Breguet and Raymond Weil. He has earned a lot of recognition in the fashion circuit and has amused people with the simplicity projected in his

designs. ELLE's Nirja Shah, models like Achla Sachdev and Nina Manuel keep raving at his designs. The designer has also worked with renowned Kathak dancer Daksha Sheth. Right now, he plans to launch a book on Goa's clothing

Sanath Jayasuriya Walked The Ramp

Sri Lankan cricketer, Sanath Jayasuriya, walked the ramp for designer Wendell Rodricks during the launch of the Chivas Studio in Mumbai.Goan designer, Wendell Rodricks presented his collection 'On the Wings', with garments layered with feathered strokes and breezy fabrics.

Synopsis

Wendell Roderick was the first Indian who had got an opportunity to display his collection at the world's largest garment fair at IGEDO, Dusseldorf. A keen art patron and promoter of Goan talent, Wendell Rodricks has lent his support to local education, cultural associations, the Red Cross, the Alliance Francaise in Goa and the fashion

industry Rodricks has researched the theme of the history of the Goan costume for three years