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2011 - 2012.


How important is the environment to you? What measures does Corporate India take to preserve the environment? Which are the greenest companies in India? Industrialization is good for any economy, but it is not without vices deterioration of the environment is one of the major setbacks. Fumes and other wastes generated from factory plants pollute the environment. Besides, several companies don even follow proper waste disposal methods. With time, thankfully, the environment protection laws in India have become stringent and companies have also become more conscious of their duty towards preserving the environment. Several companies have installed ecofriendly plants and adopted practices that will benefit the environment.


Common characteristics of green companies: * Use natural gas for boiler fuel. * Recycle biodegradable waste. * Minimum use of plastic material; use recyclable packaging materials. * Use biomass and solar radiation as sources of renewable energy. * Generate electricity from hydroelectric plants. * Reduce toxic emissions, etc.

Its easy to feel vulnerable and frustrated when one hears news stories and articles highlighting the hazards of global warming, environmental pollution and other ill-effects of environment abuse. But, increasingly companies are doing their bit to support the 'Go Green' campaign. Although most companies fall under categories that have more to do with reducing emissions or saving power, there are brands that have nothing to do with power and energy, who are working towards developing a greener environment. These companies give us products like television sets, computers, clothing, cosmetics, and so on . . . products that we use on a daily basis.

Some people think that all this talk about going green is just a fad. They laugh at people who buy organic vegetables, convert their home to solar power and drive hybrids. Despite all the research, studies and proof that shows going green is a good thing and something that needs to become the new way of life, these skeptics still dont buy it. Many skeptics even think going green is a waste of money or will be too costly to even be worth it. So, is there any way to make them see that going green is not a fad or some silly idea? The answer to that question is yes. Even the most skeptic individuals may stop and take notice when a large company, like Coca-Cola, decides to start going green. Such a respected company has earned their trust and if they are going green then maybe they will see there really is something important and real about the movement to go green. They can also learn that going green doesnt have to be difficult and is something they can do in their own homes.

Coca-Cola s Green Changes

The first move Coca-Cola announced in its go green movement was the switch to hybrid delivery trucks in North America. The company has made a commitment to conserve energy and to fight climate changes and this move to hybrid trucks is their way of eliminating one of the largest environmental impacts the company makes. The company already has 327 hybrids on the road. They are planning to add an additional 185 trucks to their fleet. These trucks save about 30 percent on fuel consumption and produce 30 percent less emissions than the old trucks. The expansion of the hybrid fleet is helping the company to reduce its environmental impact and also save on fuel, which conserves oil resources

More Green Focus

Coca-cola has been committed to making good choices and changes that allow the company to be more environmentally friendly. In 2004 the company started going green in Japan where the company started a program that turned waste into energy. This step helped reduce the amount of waste the

company put into landfills and also helped cut pollution. The company is continuing these efforts at home in North America with the new hybrid fleets. Coca-cola is also implementing other green ideas in its North America facilities. There are recycling programs that are being developed for communities and businesses. They also have installed water saving technology and energy efficient lighting to make the buildings more environmentally friendly. In addition to the current green programs, Coca-cola has developed a green plan that includes five focus areas. These areas include energy conservation and climate change, water stewardship, sustainable packaging and recycling, diverse and inclusive culture and product portfolio well-being. Coca-cola is a company that can make a huge impact. Not only will the company s environmental programs help set an example for individuals and possibly change the minds of people who are skeptical about the go green movement, but the company is setting a great example for other businesses and corporations. If Coca-cola can make changes then it is easy for others to see how they, too, can go green and help make everyone s lives better.

IndusInd Bank inaugurates its first solar-powered ATM in Mumbai on 18th December,2009. Green Office Manual unveiled as part of the Bank s Hum aur Hariyali campaign Last December IndusInd Bank Ltd inaugurated Mumbai s first solarpowered ATM as part of its Green Office Project campaign Hum aur Hariyali . It also unveiled a Green Office Manual - A Guide to Sustainable Practices , prepared in association with the Centre for Environmental Research and Education (CERE). IndusInd Bank has a comprehensive plan to reduce its carbon footprint. Some of the initiatives being undertaken under this plan are solar-powered ATMs, thin computing, e-archiving, e-learning, e-waste management, paperless fax, energy conservation, CNG cars and also supporting finance programs with incentives to go green. Explaining the rationale behind the Hum aur Hariyali campaign, Mr. Romesh Sobti, MD & CEO of IndusInd Bank said, At IndusInd, we believe that corporate success is intrinsically linked with the environment. Subjects like sustainable development, social responsibility and climate change are fast becoming part of the corporate vocabulary and IndusInd is at the forefront of this change in the Indian banking sector. Green Banking is our mission today and we have diligently worked towards spreading the word in our office corridors and in the corridors of finance. IndusInd s new Solar ATM replaces the use of conventional energy for 8 hours per day with eco friendly and renewable solar energy. The energy saved will be 1980 kW hrs every year and will be accompanied by a simultaneous reduction in CO2 emissions by 1942 Kgs. The uniqueness of this solar ATM is the ability to store and transmit power on demand (incase of power failure) or need (time basis). In terms of costs, the savings will be substantial, approximately Rs. 20,000 per year in case of a commercial user with grid power supply. And in areas with erratic power supply the solar will replace diesel generators and translate into savings as high as Rs. 40,200 every year. Dr. Rashneh Pardiwala, Director and Founder of CERE, says, This is a unique model where innovation in science and technology is being encouraged by a large corporation to help environmental organisations address the challenges posed by Climate Change and spread awareness about sustainable development.

MCDONOLDS GOING GREEN Mcdonolds Care for Environment :

y We are an eco-friendly company constantly striving to conserve energy and save environment y The company has some of the finest firsts to its credit; y Litter Patrols were introduced, wherein McDonald s employees virtually comb the garbage spilled in immediate vicinity of the restaurant for a cleaner neighbourhood y Garbage Collection; Heavy-duty garbage bags are used to collect garbage and given only to an authorized garbage collector for proper disposal y Pioneered the concept of Grease Traps for zero oil contamination in residual wastewater. The Delhi Government overwhelmed with this initiative used McDonald s as an example to educate other QSR s (Quick Serving restaurants) on this y Well ahead of the government stipulations, McDonald s voluntarily withdrew the use of polythene bags. Recyclable paper bags have since replaced them y In order to generate greater awareness on the abandoning use of plastic, McDonald s in association with the Government of Delhi (Department of Environment) as a part of their Bhagidari Yojna, had organised a contest among school children across Delhi to eradicate the use of plastic bag.

y Ronald McDonald, McDonald s brand icon was chosen the ambassador for this drive by the Delhi Government. The month-long Extinct Plastic Bags Contest encouraged school children to collect plastic bags littered in their neighbourhood and deposit them with Eco-Club collection centres in their respective schools. These bags were weighed at the end of the month and the top 120 collectors were provided with awards y Yamuna Cleaning Campaign; As an active partner of Delhi Government's Bhagidari Scheme, McDonald's India teamed up with the Government of Delhi in the Clean the Yamuna project. Employees of McDonald's have lent a helping hand in cleaning up the river from where Delhiites source their drinking water on two different occasions y Visualizing that recycling and rainwater harvesting is the need of the hour commenced wastewater treatments at Manesar - Haryana (Zero drain facility) y Initiated Trash Segregation in our outlets in December 2004

Energy Saving Initiatives :

Our approach to energy management involves tools and training in energy saving procedures, like proper equipment maintenance and promoting and using energy saving technologies. At McDonald s we strive to reduce energy use, as we see this as the top environmental priority for our restaurants y Installation of compact florescence Fixtures (CFLs) energy saver lamps to conserve electricity y Encouraging usage of T5 lamps in outlets to ensure that it appears well illuminated with less number of lighting fixtures. Thus another step towards power saving. y Installation of capacitor banks in the electrical panels to improve the power factor.

Initiatives for Water Conservation

y Use of 5-liter flush water capacity in Water Closet s instead of 10 liter. y Use of optical/ UV sensor based taps and urinal flush systems. y Use of non corrosive- non-ferrous plumbing materials to avoid dissolving of metallic ions in the water.

National Social Responsibility

y Rising to the need of hour, has been another significant competency of company. Though the list is long and impressive but it is important to mention a few such as; y Contribution towards the Prime Minister s relief fund during the Kargil war in 1997. y Generous contribution of Rs.25, 00,000 (USD 56, 818) along with a day s salary of every employee to the Gujarat earthquake relief fund to rebuild an orphanage for the children who lost their parents in the tragedy. y The company also recently donated Rs. 30,00,000 (USD 68181) towards Tsunami Relief Fund

A Greener Neighbourhood
y McDonald s maintains public parks in Jor Bagh and Basant Lok in collaboration with the MCD.

LG India
South Korean consumer durables major LG Electronics recently introduced LG LED E60 and E90 series monitors in the Indian market. The LED E60 and E90 series monitors are packed with the ecofriendly features such as 40 per cent less energy consumption than the traditional LCD monitors. Also, the use of hazardous materials such as halogen or mercury is kept to minimal in this range. Globally, LG launched a range of eco-friendly products 'Eco-Chic' such as the platinum coated two-door refrigerator and washing machine with steam technology

Panasonic has an Econavi range of air conditioners and LCD screens which is once again based on energy conservation. Econavi home appliances use sensor and control technologies to minimise energy consumption, based on a family's lifestyle. For instance, a door-opening sensor and lighting sensor allows the refrigerator to learn the time periods when the family typically doesn't use - when they're sleeping or away from home. The refrigerator goes into sleep mode accordingly. Globally, Panasonic is aiming to become top green innovation company in the electronics industry by 2018 and is laying a lot of emphasis on ecofriendly products.

A pollution free planet is our future generations birth right. LET US GIVE THEM THEIR RIGHT Thus it is necessary to adopt eco-friendly concept in our day to day life for living a better future and also to protect our endangered environment.