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Endeavor Careers Dream Endeavor Achieve

The Genesis
January 2012-Issue I
Cover Story
LokpalBill:Lostinparliament 2

Current Affairs
CurrentAffairs:India CurrentAffairs:World CurrentAffairs:Business&Economy CurrentAffairs:Sports 5 10 12 20

BusinessBiography:WKKellogg,JHKellogg Faces:SachinTendulkar 19 22

Lokpal Bill: Lost in parliament: Pg. 2 The Lok Sabhas focused discussion over the Lokpal, followed by a relatively smooth passage of the Bill, had raised hopes of a New Years gift to the country from the parliament. But what happened in the

Book Review
AdkathabyAnandHalve,AnitaSarkar TheCountryFormerlyKnownAsGreatBritainbyIanJack


Knowledge Corners
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Faces: Sachin Tendulkar: Pg. 23 It all began in Bombay, whose maidans are nurseries reputed to have groomed some of Indias best batsmen over

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www.endeavorcareers.com THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve

Cover Story
Lokpal Bill: Lost in parliament
The Lok Sabhas focused discussion over the Lokpal, followed by a relatively smooth passage of the Bill, had raised hopes of a New Years gift to the country from the parliament. But what happened in the Rajya Sabha is a stark reminder of the strong aversion of the political class to the idea of an ombudsman acting as a check on corruption.

chairperson of the Rajya Sabha will not come under the purview of the Lokpal. Another amendment addressed a fear that federalism and the right of states to make laws would be abridged because of a clause in the Bill that made it mandatory for states to adopt the Central law. The government amended this to make it optional for state governments to notify the law. Effectively, this means that those state governments that do not want to adopt the Central law are free to have their own. The bill got the Lok Sabhas assent after the government gave in to demands from its allies to delete the provision that gives presiding officers the power to act against ministers and MPs even before trial is completed against them. While the government modified the section that allows Lokpal to take up a complaint against the prime minister it can now be done with the consent of twothirds of the panel and not three-fourths, as mooted in the original bill The government refused to budge from its stand of not bringing the CBI under the ambit of the ombudsman. A number of parties, including the BJP, the BJD, the JD(U), the RJD, the SP, the TDP and the Left described the Lokpal Bill as weak and wanted it withdrawn.

Passed in Lok Sabha

The Lok Sabha on December 28 passed a historic Lokpal and Lokayuktas Bill, 2011, but defeated a parallel Constitution (116th Amendment) Bill, which would have given the Lokpal constitutional status. After a marathon debate, lasting for over 10 hours, the Lok Sabha passed by voice vote the Bill for creation of the Lokpal. The Lokpal and Lokayuktas Bill also saw a number of amendments, moved by the government. Of the ten amendments moved by the government, seven were accepted by Lok Sabha. One of the key amendments accepted was keeping the defence forces and coast guard personnel out of the purview of the anti-graft ombudsman and increasing the exemption time of former MPs from five to seven years. Also Speaker of the Lok Sabha and

No Constitutional status
The government failed to get the Constitution (116th Amendment) Bill, which would have given the Lokpal constitutional status, passed. The government needed a yes vote from 288 out of the 432 members present in the House. It could manage only 249. The UPA strength is 277, including five MPs of Ajit Singhs RLD, which recently joined the alliance. Leader of the House Pranab Mukherjee admitted that the UPA government did not have the requisite two-thirds majority to get the Constitution Amendment adopted. After three clauses of the Constitution Amendment Bill were defeated, Speaker Meira Kumar announced that it had fallen and had become infructuous. Congress general secretary and MP Rahul Gandhi had first proposed that the Lokpal be given constitutional status on the lines of the Election


January 2012 - Issue I


Endeavor Careers Dream Endeavor Achieve Commission. His idea was also favoured by the report of the Parliamentary Standing Committee on the Lokpal. The Congress claims credit for attempting to give the Lokpal Constitutional status, and accuses the BJP of sabotage. The BJP claims that it is protecting the rights of state governments in a federal set-up, and accuses the Congress of bringing forth a phoney bill parading as a strong bill. Around 25 MPs of the ruling coalition were absent when the Constitutional Bills clauses were defeated, and this looks more like sabotage than poor floor management. KEY AMENDMENTS Lokayuktas in states will not be notified without the consent of state assemblies Instead of three-fourths of the nine-member Lokpal needing to approve an inquiry against PM, the approval of twothirds will now be required. Approval made less stringent Armed Forces excluded from purview of Lokpal. They are covered under specific statutes as also civilian and criminal laws Parts of Section 24 giving presiding officers of legislatures power to act against members on the basis of a Lokpal or Lokayukta report for corruption deleted. This means action cannot be taken before trial.

government had created a situation so as to avoid a voting that it would surely have lost. The buck must begin and come round to stop with the UPA government. Parliamentary Affairs Minister Pawan Kumar Bansal defended his not taking up the amendments by claiming there were too many of them, which needed time to be studied. If that is indeed what the UPA had in mind, could it not have come clean and told the House, simply and honestly, that it needed more time and therefore would prefer the bill taken up in due course, later? The Congress could have sought time beforehand and begun talking to its allies. Instead, even when the government unambiguously knew it did not have the numbers in Rajya Sabha, it insisted that it had a comfortable majority. Clearly, the Trinamool Congress was not on board, and it had declared it would move its amendment on the Lokayuktas.

Contentious issues
And while the Congress may accuse the opposition of sabotaging a progressive anti-corruption bill the final version of the Bill was not without its serious shortcomings. The opposition leaders in Rajya Sabha highlighted three vital respects in which the Lokpal and Lokayuktas Bill, 2011 fell unacceptably short. The first issue is selection of the Lokpal: it is clear that Section 4, which provides for a five-member Selection Committee comprising the Prime Minister, the Speaker of the Lok Sabha, the Leader of the Opposition in the Lok Sabha, the Chief Justice of India or a Supreme Court judge nominated by him or her, and one eminent jurist nominated by the President, gives the government political control of the selection process. The second issue is the scheme of separation of the power to inquire into, investigate, and prosecute alleged offences under the Prevention of Corruption Act, 1988. Under this scheme, the Lokpal is studiedly denied any investigative mechanism or role. This becomes a serious issue as the Central Bureau of Investigation remains under the control of government. The third issue is encroachment on the constitutional jurisdiction of States. This issue isolated the Congress from some of its key UPA allies. But then in the amended Bill, State legislatures have been given an option on constituting Lokayuktas as set out by Parliament. However this remains a grey area and non-Congress ruled states are skeptical about the Central governments intentions. Removal of the mention of Lokayuktas in the Bill would have taken the sting out of oppositions tirade. THE GENESIS

Withdrawn in Rajya Sabha

Chairman Hamid Ansari adjourned the Rajya Sabha sine die after a ruckus in the house ahead of the scheduled vote on the contentious Lokpal bill on December 30. In unprecedented scenes, disorder enveloped the upper house towards the end of the day-long animated and stormy debate on the bill meant to combat the cancer of corruption. The Bharatiya Janata Party (BJP) alleged that the government had lost the moral right to govern. The bill had been passed in the Lok Sabha two days ago. Law Minister Salman Khurshid said the Lokpal bill was very much alive and would come up in parliaments February budget session. The dramatic end to the proceedings capped an extended three-day session of parliament over a bill that was born after Anna Hazare unleashed an emotive crusade against corruption eight months ago with a five-day fast. Parliamentary Affairs Minister Pawan Kumar Bansal argued that there was no way the government could have tackled the 187 amendments to the bill sponsored by the opposition. Opposition leaders contested him, saying the www.endeavorcareers.com

January 2012 - Issue I

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Anna runs out of steam
Meanwhile many were surprised by the tepid response of the people to Anna Hazares recent fast in Mumbai. The rally in Mumbai and the movement to fill the jails were called off. This whimper-like end to a movement that had, for a brief moment, captured the imagination of sections of the urban middle class and of the media was the result of many related factors. Awareness about Anna and his team had grown, and there was a perceived disapproval of their behaviour, especially of their refusal to allow Parliament to have a free hand in deciding the nature and character of the Lokpal bill. More people became conscious that Anna was actually challenging the supremacy of Parliament in law-making by dictating terms to it. Once the debate started in Parliament on the proposed bill, people preferred democratic procedures over rabble-rousing. Despite its inconsistencies and obduracy, Team Anna did succeed in bringing the issue of corruption on the forefront of public consciousness. The indomitable Gandhian focused public attention on corruption, a problem that is acquiring unmanageable dimensions in all spheres of public life.

Did the politicians really want Lokpal?

Some say the Parliamentarians were never serious about passing a strong-corruption bill. An editorial in Economic Times says In the Lok Sabha, the Opposition stumped the move to give the Lokpal constitutional status. Then the Rajya Sabha adjourned without taking a vote on the Lokpal and Lokayukta Bill. Both underline the total reluctance, despite pious protestations to the contrary, of the entire political class to have some sort of watchdog that can probe corruption cases against politicians and bureaucrats. Virtually every political party has stated a desire to have a strong and effective Lokpal. Yet, proceedings in both Houses have shown what they really mean by such statements: nothing but public posturing. Indeed, ever since the anti-corruption campaign gained some popular support, political parties have responding by turning the Lokpal issue into a battle to manage public perceptions on combating graft. Contrast political parties public statements to the patent absurdity of notices being given for no less than 187 amendments to the Bill in the Rajya Sabha, to understand the malafide intent to obstruct, delay and mutate the Lokpal. The government now promises to bring the Lokpal Bill in again for the Budget session two months from now.

Whistle-blowers Bill passed in Lok Sabha A Bill which seeks to provide for setting up a regular mechanism to encourage persons to disclose information on corruption or wilful misuse of power by public servants, including Ministers, was passed by the Lok Sabha on December 27 but could not even be taken up in the Rajya Sabha. The government now plans to introduce it in Budget session in 2012. The Public Interest Disclosure and Protection to Persons Making the Disclosures Bill, 2010 (Whistleblowers Protection Bill renamed) seeks to provide adequate protection to persons reporting corruption or wilful misuse of discretion which causes demonstrable loss to the govt. or commission of a criminal offence by a public servant. While the measure sets out the procedure to inquire into the disclosures and provides adequate safeguards against victimisation of the whistleblower, it also seeks to provide punishment for false or frivolous complaints. Ministers, MPs, defence services, intelligence agencies, bank officials and PSUs have been included under the ambit of the bill. The Special Protection Group (SPG) has been kept out of the ambit of the Bill. One of the recommendations of the Committee to include higher judiciary (Judges of Supreme Court and High Courts) has been rejected.

Key Features
Any public servant can make a public disclosure if it does not relate to armed forces, IB, RAW or anybody involved in intelligence and counter-intelligence. (Some maintain that the final bill has come with some formulation that includes army and intelligence organizations) Disclosure can be made in writing or by electronic mail No action would be taken if the identity of complainant is not known Competent authority that would carry out inquiry would have powers of a civil court Competent authority would decide if the person who has provided information regarding corruption needs protection Anyone who negligently or as a mala fide action reveals the identity of a complainant shall be punishable for a jail term up to three years and a fine that can go up to Rs 50,000 www.endeavorcareers.com January 2012 - Issue I THE GENESIS

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Current Affairs: India

Yoshihiko Noda visits India
Currency swap deal signed; no progress on nuclear front due to Tokyos insistence that India sign CTBT

Nine months after Fukushima tragedy had stalled negotiations for bilateral civil nuclear deal, India and Japan on December 28 announced resumption of negotiations for the same and also decided to enhance their earlier bilateral currency swap arrangement from $ 3 billion to $ 10 billion during the visit of Japanese Prime Minister Yoshihiko Noda to New Delhi for Sixth Annual Summit between the two countries.

Key features of Japanese PM visit

Currency swap deal enhanced from $3 bn to $15 bn Agreement on expediting civilian nuclear deal Launch of the India-Japan-US trilateral dialogue Launch of high-speed trains between Delhi and Mumbai with Japanese assistance Early realisation of the Western Dedicated Freight Corridor, which runs through the Delhi-Mumbai Industrial Corridor, with Japans support 5th India-Japan Energy Dialogue in 2012 India-Japan Global Partnership Summit launched

currencies, in case of need. Its immediate effect would be to help India in handling the depreciating rupee. The rupee has fallen 16 per cent this financial year. Both countries earlier had a currency arrangement for $3 bn since 2008 that expired this June.

Infrastructure development
Prime Minister Noda also announced Japanese assistance in some gigantic infrastructure projects to be undertaken in India. Japan would help India establish high-speed trains on the Delhi-Mumbai route, part of the intended Golden Rail Corridor. Also, Japan has decided to extend loans totaling 134.3 bn to two projects phase III of the Delhi Mass Rapid Transport System and the West Bengal Forest and Biodiversity Conservation Project. For development of the second phase of the Delhi Mumbai Industrial Corridor, the Japanese PM announced funding of $4.5 bn (Rs 23,800 crore) over the next five years.

Nuclear cooperation
The Japanese PM and his Indian counterpart focussed considerably on reviving the civil nuclear cooperation. The two Prime Ministers welcomed the progress made to date in negotiations between India and Japan on an Agreement for Cooperation in the Peaceful Uses of Nuclear Energy, and directed their negotiators to exert further efforts towards conclusion of the Agreement, having due regard to each sides relevant interests, including nuclear safety. In this regard, Prime Minister Noda explained Japans position, said a joint statement issued after the talks. The Japanese PM asked India to adhere to the Comprehensive Nuclear Test Ban Treaty as soon as possible, something Indian foreign policy has been resolutely opposing for decades. Singh replied that India was committed to a unilateral and voluntary moratorium on nuclear explosive testing.

Global Partnership Summit

Noda also launched the India-Japan Global Partnership Summit (IJGPS) 2013. The joint initiative of India Centre Foundation and Federation of Indian Chambers of Commerce and Industries (FICCI) aims to forge stronger ties between the two nations. The synergies between India and Japan are apparent in the fact that while Japan is endowed with technology and capital, India has a young workforce and abundant demand for capital, the Japanese Prime Minister said on the occasion.

Other issues
Recognising the importance of rare earths and rare metals in industries of both countries, both the prime ministers decided to enhance bilateral cooperation in this area by enterprises of their nations The PMs said the next round of India-Japan Ministerial Business-Government Policy Dialogue would be held in 2012.

Currency swap deal

India and Japan signed a dollar swap agreement of $15 billion (Rs 79,330 crore). The currency swap would take place between the Reserve Bank of India and its counterpart in Tokyo, the Bank of Japan. The two central banks would give each other dollars to stabilise their


January 2012 - Issue I


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Election Commission announces Assembly poll schedule for 5 states

Single-phase elections in Goa, Manipur, Punjab and Uttarakhand, seven-phase poll in UP

Elections to the Goa, Manipur, Punjab, Uttar Pradesh and Uttarakhand Assemblies will be held over the three months of January, February and March 2012. The model code of conduct has come into force with immediate effect, the Election Commission announced on December 24, 2011. It will be single-phase elections in Goa, Manipur, Punjab and Uttarakhand, while in Uttar Pradesh, the exercise will be held in seven phases. Counting will be held simultaneously on March 4 and the polling process will be over by March 9. As per the schedule released here by the Full Commission, elections to the 60-member Manipur House will be held on January 28. Punjab with 117 seats and Uttarakhand (70) will go to the polls on January 30. The last to go to the polls on March 3 will be Goa, which has 40 constituencies. The elections to the 403member Uttar Pradesh Assembly will be spread over 25 days from February 4 to 28 on February 4 for 60 seats, February 8 (55 seats), February 11 (59 seats), February

15 (56 seats), February 19 (56 seats), February 23 (49 seats) and February 28 (68 seats). The poll schedule will cut short the five-year term of the Assemblies. The Goa Assemblys term was to last till June 14, Uttar Pradesh till May 20, Manipur till March 15, Punjab till March 14 and Uttarakhand till March 13. Under the law, the EC is well within its right to hold an election anytime within six months of the expiry of the life of an Assembly. Candidates must open new bank a/c for polls EC: Candidates contesting the assembly elections in five states will have to open new bank accounts to make all the poll-related payment, a move initiated by the Election Commission to facilitate monitoring of such expenditure. Chief Election Commissioner S Y Quraishi said the move would help achieve greater transparency and ease monitoring of election expenses. Seeking to tackle the problem of paid news, Quraishi said a multi-level monitoring mechanism has been put in place in the five poll-bound.

Bharat Ratna: Now open for all

Performance of highest order in any field of human endeavour now eligible for the highest civilian honour

The Government has modified rules to pave way for eligibility of sportspersons for the highest civilian award of the country. The new rules, providing for eligibility of persons excelling in fields other than art, literature, science and public service for Bharat Ratna, were notified recently. Instead of the fields of art, literature, science and public services, now on November 16, Government has notified that for performance of highest order in any field of human endeavour Bharat Ratna could be awarded, said a press release on December 16, 2011. The decision has paved the way for any sportsperson to get Bharat Ratna award. The move comes amid clamour for conferring of Bharat Ratna on Tendulkar for his outstanding contribution to cricket. Bharat Ratna was instituted in 1954. The recommendations for Bharat Ratna are made by the Prime

Minister himself to the President. No formal recommendations for this are necessary. The number of annual awards is restricted to a maximum of three in a particular year. On conferment of the award, the recipient receives a Sanad (certificate) signed by the President and a medallion. So far, 41 people have been conferred with Bharat Ratna. The first three Indians, who received the prestigious award, were Chandrasekhara Venkata Raman, Chakravarti Rajagopalachari and Sarvepalli Radhakrishnan in 1954. There is no written provision that Bharat Ratna should be awarded to Indian citizens only. The award has been conferred to a naturalised Indian citizen Mother Teresa (1980) and to two non-Indians -- Khan Abdul Ghaffar Khan and Nelson Mandela (1990). Pandit Bhimsen Joshi was the last recipient of the award in 2009.


January 2012 - Issue I


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Current Affairs: India Briefs

Ajit Singh is new Civil Aviation Minister:
Rashtriya Lok Dal (RLD) leader Ajit Singh was inducted into the Union Cabinet as the Civil Aviation Cabinet Minister on December 18. The 72-year old RLD leader takes over from Vayalar Ravi, Minister of Overseas Indian Affairs, who also held the Civil Aviation portfolio as an additional charge. Earlier, he was the Union Cabinet Minister, Industry in 1989, Union Cabinet Minister of Food in 1995 and Union Cabinet Minister of Agriculture in 2001. He was educated at Lucknow University, I.I.T. Kharagpur and Illinois Institute of Technology, Chicago. Records on December 16. Jyoti Amges height was measured in presence of Guinness World Records adjudicator Rob Molloy in Nagpur. The previous holder of the title was 69.49-centimetre-tall Bridgette Jordan from Illinois.

Kejriwals resignation from IRS accepted: The

government accepted the resignation of Team Anna member Arvind Kejriwal from the Indian Revenue Service (IRS) on December 20, almost six years after he quit the job. He deposited about Rs. 9.27 lakh as dues with the government last month to bring the matter to an end. The government had maintained that he owed Rs. 9,27,787 (including interest) for violation of a bond condition, as well as a loan he had availed to buy a computer. Kejriwal, who was a Joint Commissioner in the Income Tax Department when he quit, had said he would fight in court to claim the money he paid as dues.

Mario Miranda passes away: Mario Miranda, the world renowned cartoonist who famously captured vignettes of Goan life on canvas in his trademark style for over two decades, passed away at the age of 85 on December 11. Padma Bhushan (2002) awardee Miranda (1926-2011) started his career as a cartoonist for the Times of India Group in 1953 and later moved into illustration and fine art. He rose to fame for his creations such as Miss Nimbupani and Miss Fonseca which appeared on a regular basis in Femina, Economic Times, and The Illustrated Weekly of India. Theatre guru Satyadev Dubey passes away:
Renowned theatre director and actor Satyadev Dubey (1936 2011) passed away at the age of 75 on December 25. A Padma Bhushan awardee and a legend in MarathiHindi theatre, Dubey produced/directed plays of all the prominent playwrights of post-Independence period: Girish Karnad (Yayati, Hayavadana), Badal Sarkar (Evam Indrajit, Pagla Ghoda), Chandrashekhara Kambara (Aur Tota Bola - Jokumaraswamy in original Kannada), Mohan Rakesh (Aadhe Adhure) and Vijay Tendulkar (Gidhade, Shantata! Court Chalu Aahe). He penned screenplays/dialogue of some acclaimed films in the 1970s, including Shaym Benegals Nishant, Ankur, Kalyug and Bhumika. He won the Sangeet Natak Akademi Award in 1971 and the National Film Award for Best Screenplay for Bhumika in 1978.

Nancy Powell is new US Ambassador: Nancy J

Powell was named the next US Ambassador to New Delhi on December 17. 64-year-old Powell replaces Timothy J Roemer, who resigned from his post in April 2011 following a two-year stint. Peter Burleigh is currently serving as the Charge daffaires of the US embassy in India.

Ramanujans birthday now Mathematics Day:

PM Manmohan Singh inaugurated the Ramanujan Centre for Higher Mathematics at the Alagappa University at Karaikudi in Tamil Nadu on December 26. The government has decided to celebrate the birth anniversary of Srinivasa Ramanujan (22 December 1887 26 April 1920) on December 22 as the National Mathematics Day every year and declared 2012 as the National Mathematical Year. Born in Madras Presidency in 1887, Ramanujans work got international acclaim and he was made a Fellow of the Royal Society and a Fellow of Trinity College, Cambridge but passed away in 1920 at the age of 32.

Nuclear scientist PK Iyengar departs: Former

Atomic Energy Commission chairman PK Iyengar, who played an important role in the countrys first nuclear explosion in 1974, passed away in Mumbai at the age of 80 on December 21. A noted nuclear physicist and scientist, Iyengar was a recipient of Padma Bhushan and Shanti Swarup Bhatnagar award. Iyengar was one of the key figures in the Operation Smiling Buddha -- the first peaceful nuclear explosion at Pokhran on May 18, 1974 -as second-in-command of operation leader Raja Ramanna.

Jyoti Amge is the shortest living woman: An Indian

student measuring just 62.8 centimetres was confirmed as the worlds shortest living woman by the Guinness World www.endeavorcareers.com

Centre returns resolution on U.P. division: The Home Ministry returned the resolution of the Uttar Pradesh Assembly to divide the State into four to the State government on December 20 seeking

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve clarifications on a number of issues. The State government has been asked to clarify about the potential capitals of the proposed four States, what their boundaries would be and how it proposed to divide the all-India service officers, presently working in U.P., among the four States. One of the crucial questions was about the huge debt burden facing Uttar Pradesh. The Centre also sought to know how the U.P. government planned to divide the pension burden it had and what the revenue sharing arrangements would be. The Assembly had cleared the motion for splitting the most populous State of the country into four separate States Bundelkhand, Purvanchal, Awadh Pradesh and Paschim Pradesh in the winter session in November. The motion was cleared by voice vote and the session was adjourned sine die immediately after passing the resolution.

NSG hub inaugurated in Tamil Nadu: The permanent infrastructure of the National Security Guard (NSG) regional hub built near Chennai was inaugurated by Home Minister P. Chidambaram on December 17. This regional hub is one of the four that have been set up in different parts of the country Mumbai, Kolkata and Hyderabad following the terrorist attack in Mumbai in November 2008. At that time, it took 12 hours for the NSG commandos to reach Mumbai from their base in New Delhi. The government felt the need for setting up regional hubs with a view to cutting down delay in deployment of NSG in a crisis situation. UPDS gives up arms in Assam: The United Peoples
Democratic Solidarity (UPDS) laid down arms in Karbi Anglong district of Assam on December 14. The outfit has been disbanded after it signed a peace agreement with the Central and State governments. The leaders of the outfit will join the political process and contest the elections to the Territorial Council.

Bill for ST status to Arunachal tribes passed: A bill seeking to give Scheduled Tribe status to Inpui, Rongmei, Liangmai, Zeme, Thangal and Mate communities of Manipur and substitute Galong with Galo -the right name of the tribe - in the list of Arunachal Pradesh has been passed. The Constitution (Scheduled Tribes) Order (Amendment) Bill, 2011 to amend the original Act of 1950 was passed by the Lok Sabha on December 19.
Presidential Fleet Review held in Mumbai: The Navy showcased its fleet at the Presidential Fleet Review 2011 organised off the Mumbai coast on December 20. President Pratibha Patil took the salute from a warship at the event, which is considered as the naval version of the armed forces grand display on Republic Day. The 81 warships displayed included the countrys lone aircraft carrier INS Viraat, Shivalik and Talwar class frigates, Kilo-class submarines and 10 vessels of the Coast Guard. Barring the 2006 edition of the Fleet Review that took place off the coast of Visakhapatnam, till date all such events since the first in 1953 have been held near Mumbai.

Cooperatives Bill passed: The Parliament has passed the Constitution (111th Amendment) Bill that will grant citizens a fundamental right to form cooperative societies and allow for voluntary formation, autonomous functioning, democratic control and professional management of cooperative societies. The Bill passed on December 28 seeks to insulate about six lakh cooperative societies from political and government interference and to strengthen the cooperative movement. The amendment Scientific Academy Bill passed: Parliament passed
the Academy of Scientific and Innovative Research (AcSIR) Bill, 2011 that would enable the Council of Scientific and Industrial Research (CSIR) to start an academy to award post-graduate and doctoral degrees on December 27. At present, scientists pursuing research in any of the 37 laboratories of CSIR across the country have to register themselves at different universities. The main purpose of setting up such an academy of national importance is to stop brain drain and help scientific research within the country.

Parliament remembers Goa martyrs: The Parliament paid tributes to freedom fighters and soldiers who died during the struggle for liberation of Goa, Daman and Diu from Portuguese rule 50 years ago, on December 19. A portrait of T. B. DCunha, considered the Father of Goas liberation movement, was unveiled in Parliament. Golden Jubilee of Operation Vijay, which liberated Goa from 451 years of colonial rule, was celebrated on December 17. Earlier Sonia Gandhi laid the foundation stone for Vijay Smarak at Aguada Fort as homage to the struggle for Goas Liberation.

Money-Laundering Bill tabled in LS: The Government tabled the Prevention of Money-Laundering (Amendment) Bill, 2011, in the Lok Sabha on December 27. The objective is to bring domestic legislation on a par with global norms, since India was part of the Financial Action Task Force, the inter-governmental body on the issue. The Bill enlarges the definition of moneylaundering to include concealment, acquisition, possession and use of proceeds of crime as criminal

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve activities and to remove the existing limit of Rs. 5 lakh in fine. The Bill provides for attachment and confiscation of the proceeds of crime even if there is no conviction so long as it is proved that money-laundering has taken place and the property in question is involved in the crime.

Notification for minority sub-quota issued: With
the government giving its approval to a sub-quota for minorities within the 27 percent reservation for OBCs, the HRD Ministry issued a gazette notification for its implementation in all central educational institutions on December 24. The Union Cabinet had earlier approved a sub-quota of 4.5 percent for minorities within the 27 percent reservation for OBCs, paving the way for reservation in government jobs and educational institutions for minorities. The decision would cover admissions in technical institutions such as the IITs, IIMs, NITs and over 40 Central universities and educational institutions like National Institute of Design.

4,803 new newspapers registered in 2010-11: The total number of registered newspapers in the country stood at 82,237 and 4853 new newspapers were registered during 2010-11 according to the 55th Annual Report Press in India 2010-11 released by the Registrar of Newspapers for India (RNI) on December 29. The total circulation of newspapers stood at 32,92,04,841 as against 30,88,16,563 copies in 2009-10. The highest number of newspapers were published in Hindi (7910), followed by English (1406) and Urdu (938). Infant mortality rate down in 2010: The countrys infant mortality rate (IMR) has shown a three-point decline, dropping from 50 deaths per 1,000 live births in 2009 to 47 in 2010. While the IMR national average is 47, it stands at 51 in the rural areas and 31 in the urban regions, according to information released by Health Ministry on December 30. Neo-natal deaths (under-5 mortality rate) continue to be a challenge with 34 babies still dying for every 1,000 born. India gets Nerpa submarine: Russia handed over the
nuclear-powered attack submarine Nerpa on December 29. The Akula-II class Nerpa nuclear submarine had recently finished sea trials. The deal for the submarine, which is being transferred on a 10-year lease, was worth $920 million. The submarine, capable of remaining underwater for months, will be rechristened as INS Chakra but will not be armed with nuclear missiles due to Russias commitments under international treaties like the Missile Technology Control Regime.

Cyclone Thane causes havoc in Tamil Nadu:

Severe cyclonic storm Thane claimed 18 lives as it hit the Tamil Nadu coast, leaving a trail of destruction and throwing life out of gear in Cuddalore district and neighbouring Union Territory of Puducherry on December 30.

Municipal Corporation of Delhi split into 3: The

Delhi Government on December 28 received Presidential assent for a Bill seeking to trifurcate the Municipal Corporation of Delhi into North, South and East Delhi municipal corporations. 50% of total 272 seats will be reserved for women as against current 33%. While the North and South Delhi bodies will have 104 wards each, the civic body in East Delhi will have 64 wards.

Classical status for Malayalam being considered:

A committee of linguists is examining a proposal to accord classical language status to, said Culture Minister Kumari Selja on December 14. At present Tamil, Telugu, Sanskrit, and Kannada have been designated as classical languages. The categorisation makes a language eligible to certain benefits such as two major international awards for scholars and mandatory professional chairs at Central universities. The eligibility of a language for the classification is linked to antiquity of its texts, and a body of ancient literature of valuable heritage.

National Anthem turns 100: Indias national anthem

became hundred years old on December 26. Rabindranath Tagores Jana Gana Mana was first performed on December 27, 1911 at the Calcutta Session of the Indian National Congress. On January 24, 1950, it was adopted as the national anthem. The song has had its share of controversy. Since it was composed by Gurudev at the time of King George Vs Coronation Durbar, there was some debate over whether it was in praise of Indian motherland or to welcome the Emperor. Of course, since Tagore translated the song as Morning Song of India, that controversy was put to rest soon.

Delhi completes 100 years as Indias capital: Delhi

completed 100 years as capital of India on December 12. On December 12, 1911, Delhi was proclaimed as the new Capital of British India and the government shifted from Calcutta to Delhi. The coronation ceremony of King George V and Queen Mary took place on December 11, 1911 at Burrari (near Delhi), where King George V announced the shifting of the Capital of the British Raj.


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Current Affairs: World

India-Russia Summit organised in Moscow
Both countries held extensive talks for further cooperation in energy, defence production and hydrocabons

Prime Minister Manmohan Singh paid an official visit to the Russian Federation from Dec 15 to 17 for the 12th annual India-Russia Summit organised in Moscow. Singh held talks with both President Dmitry Medvedev and Prime Minister Vladimir Putin. The summit saw the two sides taking more initiatives to boost economic ties, which have been an area of concern compared to the thriving cooperation in the nuclear, defence, science and space fields and international issues. The two countries issued a joint statement furthering the India-Russia Strategic Partnership. Following are the highlights: Energy: Both sides reiterated their commitment for a long term partnership in the field of peaceful uses of nuclear energy and looked forward to the early commissioning of the first two units at Kudankulam. Both nations also reiterated their commitment to deepening cooperation in the hydrocarbon sector with India reiterating its interest in equity participation through ONGC-OVL in new projects in Russia. Space research: The two countries expressed mutual interest in using the Russian global navigation satellite system GLONASS and looked forward to furthering their

cooperation in this field, including through the joint production of satellite navigation equipment and services for civilian users. Military-Technical cooperation: The two countries took note of the progress made in joint defence projects such as the refitment of aircraft carrier INS Vikramaditya (Admiral Gorshkov), joint development and production of Multi-Role Transport Aircraft, Fifth Generation Fighter Aircraft and licensed production of Russian origin defence equipment and armaments in India. Indias membership of SCO: Russia welcomed Indias intention to join the Shanghai Cooperation Organization (SCO) as a full-fledged member and expressed the belief that its participation would significantly increase the political weight of the. Indias membership of NSG: Russia reiterated its readiness to assist Indias membership of the Nuclear Suppliers Group (NSG) a group whose permission is must for any country to buy nuclear fuel or technology. Economic cooperation: The two countries decided to jointly study the possibility of a Comprehensive Economic Cooperation Agreement between India and the Belarus-Kazakhstan-Russia Custom Union.

US military ends its war in Iraq

Sectarian violence threatens to plunge Iraq into instability due to mistrust between Shias and Sunnis

The US military officially ended its war in Iraq on December 15, nearly nine years after the invasion that ousted Saddam Hussein, as insurgency, sectarian tensions and political uncertainty continue to plague Iraq. Nearly 4,500 US soldiers and thousands of Iraqis lost their lives in the war that began with a Shock and Awe campaign of missiles pounding Baghdad, but later descended into a bloody sectarian struggle between long-oppressed majority Shiites and their former Sunni masters. Iraqs Shiite leadership presents the withdrawal as a new start for the countrys sovereignty, but many Iraqis question which direction the nation will take once US troops leave. Some fear more sectarian strife or an Al Qaeda return to sow terror in the cities. A squabble between Kurds in their northern semi-autonomous www.endeavorcareers.com

enclave and the Iraqi Arab central government over disputed territories and oil is another flashpoint. Iraqi security forces are generally seen as capable of containing the remaining Sunni Islamist insurgency and the rival Shiite militias backed by Iran. The fall of Saddam opened the way for Iraqs Shiite majority community to ascend to positions of power after decades of oppression under his Sunni-run Baath party. But nine years after the invasion Iraq remains a splintered country, worrying many that the days of sectarian violence are not over. Sectarian divisions leave Iraq vulnerable to meddling by neighbours trying to secure more influence, especially as Sunni-controlled Arab nations view Iranian involvement as an attempt to control Iraqs Shiite parties at the cost of Sunnis. THE GENESIS

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Current Affairs: World Briefs

The Protester is Time Person of the Year: Time
Magazine chose The Protester as its Person of the Year on December 14 for having made the single greatest impact in 2011. The selection reflects the importance of demonstrations during 2011 from the Arab Spring to Occupy Wall Street and the recent Russian rallies. Time said the award recognised protesters for redefining people power around the world. Runner-up was Admiral William McRaven, commander of the US raid that killed Osama Bin Laden. He was followed by Chinese dissident artist Ai Weiwei, whose secret detention this year by Beijing authorities sparked an international outcry. Hurriyat Conference. 74-year-old Hazare finds mention under the category Political pressure groups and leaders.

Romero is the youngest to scale 7 peaks: 15-year old Jordan Romero of the US became the youngest person to climb to the summit of the tallest mountains on each of the seven continents. Romero reached the summit of Mt Vinson Massif in Antarctica on December 24, the final peak in a quest he started six years ago. The seven highest peaks considered for the record are Mt Kilimanjaro in Africa, Mt Everest, Russias Mt Elbrus, Argentinas Mt Aconcagua, Mt McKinley in the US, Indonesias Carstensz Pyramid and Australias Mt Kosciuszko. Pak to save Dilip Kumar, Raj Kapoor homes:
Provincial authorities in Pakistans Khyber-Pakhtunkhwa province on December 21 declared that the ancestral homes of Bollywood legends Dilip Kumar and Raj Kapoor in the northwestern Pakistani city of Peshawar will be preserved as national heritage sites. Dilip Kumar was born as Muhammad Yusuf Khan in the city on December 11, 1922 while Raj Kapoor, the son of Prithviraj Kapoor, too was born in Peshawar on December 14, 1924.

Tunisian is The Times person of 2011: The Times newspaper in London named Mohamed Bouazizi, the Tunisian fruit seller who unwittingly started a wave of protests known as the Arab Spring, as its person of 2011 on December 29. The 26-year-old from a poor family set himself alight in the town of Sidi Bouzid on December 17, 2010, in protest against harassment by officials, and died from his burns in early January. His actions sparked a revolt that toppled president Zine El Abidine Ben Ali and ignited protests across the region which ultimately led to the fall of Egyptian president Hosni Mubarak and Libyan leader Muammar Gaddafi. Kim Jong-un is new ruler in North Korea: North
Koreas new leader, Kim Jong-un, was on December 30 formally named supreme commander of the countrys armed forces. Kim Jong-un had taken over as the ruler of the isolated nation following the death of his father Kim Jong-il earlier in December. The move is seen as a clear sign that the young leader is fast consolidating power over North Korea. Kim Jong-il, who had ruled since 1994, died of a heart attack on December 17. Kim Jongun inherits 1.2 million-strong military and a national policy known as the Songun that prioritises the welfare of the armed forces over civilians. Songun is the phrase used for North Koreas military first policy.

Former Czech President Vaclav Havel departs: Vaclav Havel, a dissident playwright who was jailed by Communists and then went on to lead the bloodless Velvet Revolution and become Czech President, passed away at the age of 75 in Prague on December 18. Chosen as the president of Czechoslovakia following the 1989 November collapse of the communist regime, he left office in 1992 ahead of the break-up of Czechoslovakia into Czech Republic and Slovakia. On 26 January 1993, he was elected president of the newly emerged and independent Czech Republic. Siberian court rejects case for Gita ban: A Siberian
court has dismissed a petition that sought to ban a translation of the Bhagavad Gita as extremist literature. The Leninsky District Court in Tomsk ruled on December 28 that there were no grounds for recognising Bhagavad Gita As It Is as extremist because the book was one of the interpretations of the sacred Hindu scripture, the Bhagavad Gita. State prosecutors had filed the petition against Bhagavad Gita As It Is, claiming it sowed social hatred and called for violence against nonbelievers. The International Society for Krishna Consciousness (ISKCON) had challenged the ban.

Anna Hazare in CIAs Factbook: Anna Hazare and

his organisation - India Against Corruption - has made it into the American spy agency CIAs World Factbook joining the league of RSS, Bajrang Dal, VHP and the


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Current Affairs: Business & Economy

Companies Bill introduced in Lok Sabha
Protection to minority shareholders, concept of CSR, and rotation of auditors are among key features

Protection to minority shareholders, concept of class action suit, cap on layers of subsidiaries a company can have, at least one woman director on board, concept of corporate social responsibility, and rotation of auditors are some of the new features in the revamped Companies Bill. The Companies Bill, 2011 was introduced in Parliament on December 14 by Corporate Affairs Minister, Veerappa Moily. The Bill is likely to progress further in the Budget session of Parliament in 2012.

to rename the National Advisory Committee on Accounting and Audit Standards (NACAAS) as National Financial Reporting Authority with added (quasi judicial) powers to ensure independent oversight over professionals.

The Bill has strict expenditure and disclosure guidelines for CSR activities of companies though it falls short of punishing non-compliance. The Bill mandates two per cent of average net profits of preceding three years to be spent on corporate social responsibility activities with disclosure norms stating reasons on failure of implementation. It further stipulates that constitution of a CSR committee by companies having net worth of Rs 500 crore or more, turnover of Rs 1,000 crore or more or a net profit of Rs 5 crore or more during any financial year. The Companies that fail to spend this much will not be penalised in any way, though they will have to provide sufficient reasons for non-compliance.

Independent Directors
Listed public companies need to appoint at least one-third of the total number of directors as independent directors. It also empowers the Government to prescribe the minimum number of independent directors in case of any class or classes of public companies. An independent director cannot get stock options but may get payment of fees and profit linked commission subject to limit specified in the Bill/Rules. The ID can hold office for five years and not more than two consecutive terms to be eligible for re-appointment after a gap of three years provided there is no association between the ID and the company within those three years. A non-executive director would be held liable for only such acts of omission or commission that occurred with his knowledge, attributable through Board processes, with his consent or connivance or if he had not acted diligently. To ensure that the ID is not related to promoters or directors of the company, its holding, subsidiary or associate company in any way, the Bill has proposed a slew of measures. Primary among them being that the person or his relatives should not have had any pecuniary relationship with the company during the preceding two financial years. Furthermore, the ID or his relatives should not have held positions of key managerial personnel or been employees of the company or its associates during three preceding financial years.

Investment arms
The Bill also proposes putting a cap on the number of investment arms a company can have. A company shall unless otherwise prescribed, make investment through not more than two layers of investment companies, according to the Bill.

Whistle blowers
The Bill proposes a vigil mechanism that will reward whistle blowers who share information about any deviant practices of the management. Highlights Companies will have to commit funds for CSR and give reasons in case of non-compliance One-third of directors should be independent directors in listed companies Auditors will have to be changed after every four-year term Cap on the number of investment arms a company can have The provisions for class action suits have been revised.

Rotation of auditors
The Bill seeks to improve audit accountability through rotation of auditors and audit firms. The Bill seeks to provide for a rotation of auditors/audit firms, i.e. a minimum cooling of a period of four years in between two fixed terms of four years each. The bill also proposes


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Company Watch Thomas Cook: The Holiday Makers

A journey, which began more than a century and a half back, has revolutionised travel services.

The journey began 170 years ago in 1841, when young Thomas Cook arranged an 11-mile train journey for a motley group of passengers from Leicester to Loughborough. And it marked the beginning of a chapter in history. He went on to introduce a railway tour of Europe. But it wasnt until the early 1860s that he began the travel firm, Thomas Cook & Son, which included tours of the USA. The Company also started operations for military transport and postal services for England and Egypt during the 1880s. The world got around and by the early 1900s, the whos who of the era kings, politicians, bishops and professors - patronised Thomas Cooks travel itinerary. As the years passed by, the Company introduced the world to a whole new concept of leisure and business travel. Driving innovation in the business, it connected continents and presented the people an economic and state mode of travel across them. In 1881, Thomas Cook started its India operations, with its first office being set up in Mumbai. As it expanded its horizons across the subcontinent, the Company came to be known as Thomas Cook Overseas Ltd. And on 21st October 1978, it was christened Thomas Cook (India) Ltd. It became a listed company in 1983 following a successful IPO. Today, an individuals odyssey has transformed into a global holiday company. This phenomenon of the modern world, which revitalised and redefined the term tourism, is Thomas Cook Plc. As far as its geographical outreach is concerned, the brand is present across 21 countries through more than 3,500 stores and has about 24 million customers to boast about. You talk about its services from hotels to currency exchanges, from booking flight www.endeavorcareers.com

tickets to planning out exotic cruises, Thomas Cook is the pill to curing all your travel itches. In India, the brand is present as Thomas Cook (India) Ltd., TCIL, and is easily the largest travel and travel-related financial services brand in the country. After its June 2006 acquisition of the two companies - LKP Forex Ltd. and Travel Corporation (India) Pvt. Ltd., the travel services brand has become a more authoritative name to reckon with. At present, TCIL can be found operating out of 71 cities in the country, through a network of 201 branches. The Indian subsidiary of Thomas Cook Group has also spread its wings to countries like Sri Lanka and Mauritius. Thomas Cook has an extensive portfolio of services that have satisfied the growing demands of the travelling community across the world. Its bestselling brand till date remains Thomas Cook, Cruise Thomas Cook and Direct Holidays, while its niche brands like Thomas Cook Signature and Club 18-30 have enabled it to reach out to many more with various customisations in pricing and tastes. Understanding the growing potential of the global travel market, the company has also ventured into the hotel space with new projects like Gold Medal and Med Hotels and hotels4u.com. Thomas Cook (India) Limited is the largest integrated one-stop shop for travel and travel-related services. So be it national or international, leisure or corporate travel, over the counter (OTC) foreign exchange services or risk-free wire transfer of funds (through MoneyGram), travel insurance or simply engaging yourself in e-business, Thomas Cook has an answer to all. Of the most used amongst all its services are of course its travel packages (which come in both the luxury and economy versions) and the forex and travellers cheque services. Its most recalled advertising campaign is the threedecades old Dont just book it. Thomas Cook it, which has run for years, parallel to other campaigns that the company has launched. THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve The company has also taken advantage of holidaying seasons and strategic tie-ups to make the most of what the market has to offer. So be it its holiday package campaigns (during Diwali Season in India or around Christmas and New Year in England and US) or its tieups with the Saraswat Co-operative Bank in India to offer MoneyGram to the travelling community in the country or the fiveyear partnership with Maharashtra Tourism Development Corporation (MTDC) to offer a 7 nights luxury train package (on Deccan Odyssey that would cover places like Mumbai, Aurangabad, Udaipur, Jaipur, Agra, Ranthambore and Delhi), Thomas Cook is there. It wasnt easy to establish a trustworthy presence in the much unorganised Indian travel market. But Thomas Cook left no stone unturned to achieve the unimaginable. In the past three-four years, the companys revenues and market share have grown by leaps and bounds. To strengthen its distribution further, Thomas Cook is forging new tie-ups with private and government institutions. For example, its freshly re-branded holiday division, Holidayswallas, is scouting for newer partnerships to get bigger over the forthcoming quarters. Recently the company also struck an agreement with the Cyber Buzz

Indian Department of Post to provide forex and travelrelated services through post offices. This deal will ensure greater outreach for Thomas Cook, especially into the tier III and rural areas within the country. On the pricing front, Thomas Cook has always faced competitive pressure with a plethora of lesser known travel brands mushrooming from across the country. But the fact that it has managed to expand in a year when the travel and tourism business in the country suffered its worst-ever two years (2008 and 2009) of growth gives an idea of how this company has managed it all. Registering tremendous growth in the past two years in a country where the domestic unorganised market is huge and where foreign tourist arrivals fell for just the second time in over a decade (it dropped from 5.28 million in 2008 to 5.11 million in 2009), is really a story to tell in itself about the magical consumer experience and satisfaction that this company has delivered over time. An industry expert says, No one leaves Thomas kitchen once hes tasted the food, cause Thomas Cooks so well... Thomas Cook says it will be taking the acquisition route to drive growth, while focusing on deeper penetration in small cities and towns in 2011-12. The companys footprint extends to 201 locations across 71 cities, including 22 airport locations at five cities. It has a partner network of 90 franchisees termed Gold Circle Partners (GCPs) and 180 Preferred Travel Agents (PTAs). The company registered revenues of Rs 267 crore and net profit of Rs 41 crore in the year ended December 31, 2010.

Number of net users reaches 100 million: A recent survey, conducted by Internet and Mobile
Association of India (IAMAI) and IMRB, found that Indias Internet users crossed 100 million in September 2011 - a growth of 13 per cent against last year. Among the other findings, the study revealed that among the active Internet users in urban India, nine-tenths across 30 cities use the Net for e-mail. Music, videos and photos came at the low end, with just 49 per cent usage. The survey also found that the youth was the driving force with schoolchildren (21 per cent), college children (27 per cent) and young men (27 per cent) in the 21-35 age group accounting for 75 per cent of urban Internet usage.

Lonely despite Facebook: Despite the widespread use of Internet and social media such as Facebook, people are far more lonely today than they were 10-15 years ago, according to Chief of Air Staff, Air Chief Marshal N.A.K Browne. Inaugurating the 51st annual conference of Indian Society of Aerospace Medicine (ISAM) recently, he said pressure on time and stress were taking their toll on the people. Relationships are breaking up. We have a large number of divorce cases, he said on the trend, which is true around the world. This was echoed by a recent Australian study which too revealed that the more you use technology to communicate, the lonelier you are likely to be. Hence, its probably important to be aware of how much time you are spending online.
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Brand Watch Canon: Delighting you always

One of the most popular imaging brands in the country, Canon epitomises the saying a picture speaks more than a thousand words

With the spread of telecommunications in the country, mobile phone cameras have surely become all-pervasive. However, for those who like quality to reflect in their pictures, professional and compact digital cameras are the answer. Despite the stiff competition from cameraenabled mobile phones, digital cameras, as a category is only growing. And Canon is one of the few brands which is on top of the imaging world, be it compact digicams, handy still digital cameras, professional SLRs or printers and scanners. What has kept Canon, the brand, ticking (or shall we say, clicking) in the country for around 13 years now is the companys ability to reinvent itself quickly. When Canon set foot in India in 1997, it used to sell only copiers to corporate customers and that too via the direct selling model. However, very early in its innings, the company realised the power of diversification and now sells a comprehensive range of 140 sophisticated contemporary digital imaging products to consumers across various segments viz. the government, corporates and consumers. It has a presence in over 300 Indian cities and is aiming to have over 4,000 touch points in the country for its customers. What has kept Canon ahead of its competitors is the fact that instead of being strong in one particular segment, it has created a strong position in every vertical it has forayed in. From being virtually non-existent in the consumer category, today around 35 per cent of Canon Indias revenues come from digital cameras - purchased largely by consumers. After a couple of years of setting up operations in India, the company realised that customers had a misconception that if a company did not launch new products, it was not very sound technologically. Therefore, Canon started unveiling a slew of products every year, which gave the imaging company an edge in terms of technological advancements and also ensured high visibility. A substantial chunk of Canons revenues (20 per cent) comes from sale of projectors, printers and cameras to the Indian government. In the corporate segment, the

company is increasingly trying to launch products which will consolidate all the needs of its customers. Canon has introduced the managed printing model for its corporate clients, which proved to be a huge hit as it saved clients from capital expenditure and only spending in terms of pay-as-as-you. One of the success mantras for Canon in the country is the fact that the brand realised that consumers did not want to buy a particular technology, but a popular, wellloved and respected brand. Therefore, it pulled out all stops in building its brand equity in the Indian market by investing heavily in marketing. One of its milestones of Canon in India has in fact been the roping in of cricketing sensation Sachin Tendulkar as its brand ambassador in 2007. The underlying factor behind getting the master-blaster on board was the fact that he is a youth icon and has no airs of brand overkill. The strategy paid off and campaigns around the cricket star got Canon the eyeballs it required and even the identity it was seeking to establish in India. Over the last two years, when IT hardware companies were facing declining sales because of the impact of the global economic crisis, Canon became Indias number one brand in six product categorieslaser printer, scanner, photo printer, digital SLR camera, digital copier multi-function device and laser multi-function printer. Moreover, the company bucked the trend by launching new marketing campaigns, introducing over 100 new products, along with infusing Rs 100 crore as capital in the company to help further the growth of its enterprise business. The fact that Canon global, a $45 billion enterprise, spends nearly 8-10 per cent of its annual revenues in research and development every year helps Canon India retain and maintain its edge over others. Canon Indias diligent effort in building a strong product portfolio and strengthening its retail presence, while responding immediately to changing market needs, is apparent from the fact that the brand in India has emerged as the fastest growing unit for Canon worldwide. The company clocked revenues of Rs 1,257 crore from India in 2010, up from Rs 840 crore in 2009. This ones painting a pretty picture, isnt it?


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Technology Concept Industrial Revolutions: Technology is economic fuel

Few economic periods in human existence have been more epochal than that of the Industrial Revolution

reliant on nature - the power of wind, water or of animals such as horses and oxen - for their survival. Subsequently, they could harness coal to drive machinery, which increased productivity. Humans then mastered the creation of metal machinery, which gave rise to the first true factories - the grand embodiment of Adam Smiths division of labour (see chapter 6). At first, the revolution occurred in England, but it soon spread throughout Europe and then to America. The effects of the revolution were profound. Until then, gross domestic product per head in the UK - a measure of wealth creation (see chapter 17) - had been static since before the Middle Ages. Suddenly it leapt dramatically higher. In the eyes of some economists, this was when Western economies escaped from the Malthusian trap (see chapter 3), in which the limits of population consigned them to stagnant growth. As wealth and life expectancy increased, so did the size of the average family, and the population of England and Wales rose from around 6 million in the 18th century to over 30 million by the end of the 19th.

Poets and novelists tend to romanticize it, but life in 18th century England was tough. Most families were trapped in a subsistence existence, barely earning enough to survive. But between around 1750 and the early 19th century, everything changed radically. Life expectancy shot up, as did the population and its wealth. New technology lay behind the transformation. The invention of the steam engine and the exploitation of fossil fuels such as coal suddenly changed the way people lived, reshaping social and artistic horizons. It was the era of Wordsworth and Turner, of both artistic horror and delight at the profound changes taking place; and a period of political insecurity that coincided with the French Revolution and the achievement of American independence. However, this most famous sea change was not the only economic revolution in history. Across the centuries, humankind has advanced in sporadic leaps and bounds as new technologies have been devised. Often the jumps have been entirely unexpected, but they trigger radical changes in human prosperity and interaction. Economic historians identify not just one but three industrial revolutions since the 18th century - what they see as structural rather than cyclical shifts; in other words, changes in the very foundations of the economy rather than routine ebb and flow.

The second industrial revolution

The second industrial revolution, sometimes referred to as the electric or technical revolution, saw humankind develop metallurgy (creating steel and other metals), harness electricity, and exploit crude oil to create petroleum and gasoline. It was this age - an extension of the first revolution - that brought the world the motor car and the aeroplane, as well as the international corporation and the telephone. The era also saw Britain starting to lose its global influence, as the US and Germany rose rapidly to take their positions as budding global economic superpowers.

The 3rd industrial revolution - the computer age

Such have been recent advances in technology that many economists identify a third industrial revolution, stretching back to the late 1980s - a revolution brought about by the development of the computer and, just as importantly, the Internet, which has revolutionized global communication and commerce. In the 21st century it has become possible to transfer vast amounts of capital (wealth and assets) from one side of the world to another with just the press of a button. Companies can outsource THE GENESIS

The first industrial revolution

The first industrial revolution stretched from the mid1700s - and the invention of the steam engine - to the early 19th century. Prior to this period, humans were www.endeavorcareers.com

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve entire divisions of their businesses to India, China or elsewhere because of advances in broadband communication, enabling them to save billions and boost their profits. As with previous revolutions, this technological leap has coincided with the ascendancy of new potential superpowers keen to capitalize on the shift - in this case China and India. In the decade leading up to 2010 the rise of these countries coupled with technological revolution contributed towards the longest period of world economic growth on record. Although the global economy subsequently slid into a sharp recession, most economists believe that the third industrial revolution will continue to yield rewards in the coming decades. While there was certainly a technological leap, some doubt that the new Internet economy represents as significant a shift as those seen in previous revolutions. Profound though recent changes have been, they have not had such a deep impact on peoples lives as earlier innovations, such as electricity, mass transportation, cinema, radio and indoor plumbing.

to wield control over their genetic make-up, and while activities such as human cloning remain highly controversial, some suspect that therein may lie an opportunity for humankind to advance economically in the future. Few people foresaw the revolutionary capacity computer or quite how radically the Internet change the world economy. The likelihood is that technological advances will make tomorrows almost completely unrecognizable. of the would further world

Leap-frog technologies
Among the undoubted hallmarks of progress, if not revolution, are what are known as leapfrog technologies. Many parts of the world originally owe their prosperity to expensive infrastructure - for instance, the rails for a railway or power lines for an electricity network. Parts of the world without that legacy of infrastructure simply could not develop as rapidly. However, the mobile phone has brought telephony to vast stretches of Africa where it would previously have been uneconomical to build a network. Small solar power plants also promise to do similar, providing power for communities that have never previously benefited from electricity. Whether this spells, as some suspect, a gradual move around the world to less centralized cities and communities remains to be seen, though environmentalists believe it may be an answer to pollution and climate change.

Future revolutions
The computer age may only be the herald of a revolution that transforms human beings themselves. There is much evidence to suggest that the recent decoding of the human genome may lead to major advances in human capability. In a prospective bio-revolution, humans may soon be able BUSINESS TRIVIA The Wisdom of Crowds is a book by James Surowiecki Xerox, Lufthansa, Alcatel and Olivetti all had joint ventures with the B K Modi group in India Raman Roy, the BPO startup entrepreneur, named his fourth venture Quattro by the Latin word for the number 4 James Vicary coined the term Subliminal Advertising Management term Triple Bottom Line has people, planet, profit as its three pillars and was coined for Shell by SustainAbility Woodland Shoes named its brands as Fugitive, Die-Hard, Titanic and Terminator after the Hollywood blockbusters Ajay V Bhatt is the co-inventor of USB (Universal Serial Bus) at IBM.

Charles Handy coined the term portfolio worker in his book The Age of Unreason The first frequent flyer programme was invented by Braniff Airways Inc Martin Cooper, the inventor of the cell phone, made the first cell phone call to Joel Engel, the head of cell phone research at rival AT&Ts Bell Labs Yale University is named after Elihu Yale who used all the fortunes he amassed while in colonial service in India and was the first president of Madras EMI of Britain invented Stereo sound, broadcast TV, and the CAT scanner Tandoori butter chicken was first invented by Kundan Lal Gujral in 1929 in Peshawar South Korean company Saehan manufactured the first portable MP3 player in 1998


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Economy Concept Currency Wars

A devalued currency boosts exports while making imports expensive

These days we read a lot about Currency Wars. We read about US accusing China of keeping its currently artificially devalued against the dollar to boost its exports to the US while making US exports to China costlier. So whats all this about currency wars? To understand currency wars its important to understand how the value of currency of a country would impact its economy with respect to the currency of a trading partner. Let us understand with an example. Say the cost of a hair dryer in China is Yu 100. Lets also assume there is a huge demand for this product in the US. Lets say the exchange rate is Yu 50 per USD. This means that if a consumer in the US wants to buy this item from China, he will need Yu 100. To buy Yu 100, he will need $2 (since exchange rate $1= Yu 50) Hence the item would cost him US $2. Now lets assume China decides to devalue its currency. Currently a consumer had to pay $1 to get Yu. 50 Lets say after devaluation the exchange rate is $1 = Yu. 100 So in this exchange rate regime the item which was earlier costing $2 would cost only $1 Thus for the US customer the cost of the Chinese product has halved. Hence the US consumers are likely to increase their demand for the product and prefer it over other such products manufactured in the US and elsewhere due to the price advantage. It needs to noted that the Chinese manufacturer, in both the cases, gets Yu 100 for the product. This means that by devaluing the Chinese Yuan, the product gets cheaper in the US without hurting its price in China. So while China continues to earn the same per item, the US customer has to pay only half the price. www.endeavorcareers.com

So naturally US customers would prefer to buy this item from China. Therefore, China would sell more of this item in the US and its market share would go up substantially. Simultaneously this results in decline in sales for US manufacturers of the same products Thus China stands to gain due to higher profits earned by way of devaluation. Seeing China gain by devaluing its currency, other countries who are adversely affected by Chinas move, would naturally want to devalue their currencies as well so that they too remain in the race of exporting their goods to the US. This is the start of what is now being called a Currency War. In this race of currency devaluation, the US which is one of the largest consuming countries gets affected badly as well. Goods manufactured in the US become uncompetitive both in its own market as well as in International markets. This leads to lower profits of US companies leading to layoffs which, in turn, gives rise to social problems like unemployment there. This is precisely why the US wants China to appreciate their currency and create a level playing field. If China fails to pay heed to the USs requests, the option available to the US could be to levy duties on the imported Chinese goods to the extent that it would become expensive for the local buyer and thus make it competitive with local products. However this would go against the spirit of free world trade and hence is not as easily implementable as it appears. Clearly the artificial devaluation of a currency affects: a. Other exporting countries who too have to resort to such devaluation. b. Importing countries by making their own products uncompetitive This artificial altering of exchange rates creates hostility between the countries leading to what is now famously called Currency Wars. THE GENESIS

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Business Biography WK Kellogg, JH Kellogg: Cereal entrepreneurs

Founders of the hugely successful breakfast cereals company started at a Sanatorium in 1906

In more than 160 countries around the world, people of all ages reach enthusiastically for a box of Kelloggs readyto-eat breakfast cereal as soon as they awaken each morning. Products like Corn Flakes, Special K, and Rice Krispiesnot to mention the advertising icons with which they are associated, including Tony the Tiger and Snap!, Crackle!, and Pop!have become more prevalent on kitchen tables than those of any other company in the business. Since first developing the toasted grain flake in Battle Creek, Michigan, USA, almost a century ago, the company has indeed carved a formidable niche for itself through these popular items and others with familiar brand names like Eggo, Pop Tarts, and Morningstar Farms. Today the company has revenues of $ 12.397 billion (2010) and over 30,600 employees worldwide. In the mid-19th century, Americas breakfast cereal of choice was a cooked blend of salt, water, and grain (usually oats). John Harvey J.H. Kellogg (1852-1943), a physician from Michigan, decided to try something different when he became superintendent of the Western Health Reform Institute in 1876 (renamed Battle Creek Sanatorium). A Seventh-day Adventist who avoided consumption of animal-based products, J.H. developed numerous nut and vegetable foods to vary the diet of his patients. One began as a corn meal biscuit about half-aninch thick; this was toasted until it was almost dry and slightly brown, then ground and rebaked. Flakes of this kind were not new, but J.H. was arguably the first to present them as a breakfast food. Patients were instantly drawn to the concoction. (One, C.W Post, saw business opportunities in the new item and ultimately started a company that thrives today as a unit of Philip Morris Kraft Foods.) Will Keith WK. Kellogg (1860-1951), who assisted his older brother J.H. at the Sanatorium, also saw commercial possibilities. Together, the two siblings founded the Sanitas Food Company in 1900 to produce these flakes made of corn. W.K. soon bought out J.H., and in 1906 he established the Battle Creek Toasted Corn Flake Company. By heavily advertising his new product and improving its quality, www.endeavorcareers.com

W.K. increased sales from 33 to 2,900 cases a day by the end of the first year. The companys current name was adopted in 1922 when the company began producing cereals other than corn flakes. Its new granular, shredded, and puffed varieties soon proved equally popular, as did those featuring added sugar and those roasted rather than flaked. The business continued to soar and Kellogg cereal boxes carrying the founders bright red signature were increasingly seen on grocery store shelves and kitchen tables across the land. But the cereal tycoon was not content to be just a wildly successful entrepreneur. With an endowment of $47 million, he established the philanthropic W.K. Kellogg Foundation in 1930. Kellogg adopted several broad-minded management principles to improve the living and working condition of his employees. He offered employees plots for personal gardens on 40 acres he owned outside of town. He paid bonuses. He even opened a day-care facility for employees children. (Despite many changes in these programs, this philosophy continues and the company still receives high marks for its charitable giving, family benefits, community outreach, and programs for women and minorities.) Before his death in 1943 at age 91, brother J.H. went on to write several medical texts and open another Sanatorium. Ironically, W.K. was exactly the same age when he died eight years later. To many, the pairs longevity proved their somewhat radical beliefs about life and health were indeed sound. Few ever doubted W.K.s often equally controversial business philosophies, though, and it was not until nearly two decades after his death that management even dared to look past the core product mix he initiated and nurtured. In fact, it took until the 1970s when the U.S. Government began an effort to break up the countrys big cereal makers on grounds of monopoly concernsbefore the company started diversifying. It introduced teas, desserts, soups, sauces and non-dairy frozen foods through various acquisitions. Times are, admittedly, tougher today than they were when J.H. and WK. began baking and flaking their corn meal. But the two Kelloggs overcame long odds then to develop the worlds largest cereal company, and most observers are not willing to count out their legacy just yet. THE GENESIS

January 2012 - Issue I

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Current Affairs: Sports Briefs

Tendulkar is 4th in ICC Test rankings: Sachin
Tendulkar was ranked fourth jointly with South African Jacques Kallis in the latest ICC Test rankings for batsmen issued on December 30 in Dubai. Among the bowlers, Zaheer Khan was the only Indian in the top-10 at an unchanged sixth position. Top 10 Test Batsmen: 1. Kumara Sangakkara, 2. Alistair Cook, 3. Ian Bell, 4. Sachin Tendulkar, 4. Jacques Kallis, 6. Younus Khan, 7. Hashim Amla, 8. A.B. de Villiers, 8. Ian Jonathan Leonard Trott, 10. Kevin Pietersen. Top 10 Test Bowlers: Top 10 Test Bowlers: 1. Daryl Steyn, 2. James Anderson, 3. Graeme Swann, 4. Stuart Broad, 5. Morne Morkel, 6. Zaheer Khan, 7. Rangana Herath, 7. Peter Siddle, 9. Shakib Al Hasan, 10. Daniel Vettori. Karnataka State Cricket Association (KSCA) and chiefmentor of IPL team Royal Challengers Bangalore.

NZ draw Test series with Australia: Doug

Bracewell bowled New Zealand to a sensational sevenrun victory over Australia in the second Test at Bellerive Oval, Hobart on December 12. Scores: New Zealand 295 and 150; Australia 427 and 19/1. This was the Kiwis first test victory in Australia after 1985. Hosts Australia retained the Trans-Tasman Trophy by virtue of having won the previous series. Australias James Pattinson was declared Man of the Series for his 14 wickets in two tests. The hosts had won the first test played at the Brisbane Cricket Ground, Woolloongabba, Brisbane by 9 wickets.

Sehwag reaches 8000 runs in Tests: Virender Sehwag became the fifth Indian batsman to complete 8000 runs in Test cricket when he reached an individual score of 20 against Australia in the first cricket Test at the Melbourne Cricket Ground on December 27. Before Sehwag, Sunil Gavaskar, Sachin Tendulkar, Rahul Dravid and VVS Laxman are the Indian players who have reached the coveted milestone. Sehwag completed the feat in his 93rd Test match and has hit 22 centuries at an average of over 52. W. Jaffer has highest runs in Ranji Cricket: Wasim Jaffer became the highest run-getter in first-class cricket, surpassing former Mumbai teammate Amol Muzumdars 8237 aggregate during his 82 run score in Mumbais first innings against Punjab in the Ranji Elite League Group A at Wankhede Stadium in Mumbai on December 22. India lose by an innings at Melbourne: Hosts Australia beat India by 122 runs on the fourth day of the first test match of the 4-test Border-Gavaskar Trophy played at Melbourne Cricket Ground on December 29. Faced with a target of 292, India were bowled out in their second innings on 169. Scores: Australia 333 and 240; India 282 and 169. James Pattinson who took seven wickets in the match was player of the match. Kumble resigns from National Cricket Academy:
Anil Kumble resigned from the post of the National Cricket Academys Chairman at the Board of Control for Cricket in Indias (BCCI) working committee meeting in New Delhi on December 12. Kumble, who was a handson presence in the academys functioning, felt that his ideas did not evoke the needed response from the upper echelons of the BCCI. Kumble is the President of www.endeavorcareers.com

BCCI ends broadcast deal with Nimbus: The

Board of Control for Cricket in India (BCCI) has ended its four-year deal with Nimbus Sports for broadcasting Indias home series and domestic tournaments with immediate effect, over alleged non-payment of dues. The board plans to encash Nimbus bank guarantee of Rs 2,000 crore. In 2009, BCCI signed a four-year contract (2010-2014) with Nimbus, for around Rs 2,000 crore. Nimbus agreed to pay Rs 31.50 crore for each Test, 50over and Twenty20 international match played in India.

Hidayat wins India Open Badminton: Former World and Olympic champion, Taufiq Hidayat of Indonesia beat Sourabh Verma of India 21-15, 21-18 in the final to win the Mens title and $9000 at the $120,000 Syed Modi India Open Grand Prix Gold badminton championship in Lucknow on December 25. The womens singles final was a non-starter. With second seed Porntip Buranaprasertsuk down with fever, fellow Thai third seed Inthanon Ratchanok was assured of the $9,000 cheque that came with the title. Saina finishes 2nd in World Super Series: Saina
Nehwal went down to World No. 1 Wang Yihan in the summit clash to sign off as runner-up in the BWF seasonending World Super Series Finals in Liuzhou, China on December 18. The World No. 4, the first Indian to make the final of the prestigious event, lost 21-18, 13-21, 13-21 to the Chinese in a contest lasting over an hour. With this win, Yihan kept her 100% record against Saina intact, having now beaten her in all their four face-offs so far.

Indian women finish 4th in World Team Chess:

The Indian team finished fourth after losing in their last round match to gold medal winners China in the final THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve round 1.5-2.5 in Mardin, Turkey on December 28. China won the gold medal followed by Russia and Georgia. Indian team comprised Koneru Humpy, D Harika, Padmini Rout and Tania Sachdev.

Rankings with total earnings of Rs 3,706,821 to seal the Rolex Player of the Year Award for 2011.

Kramnik wins London Chess Classic: World

champion Viswanathan Anand finished the London Chess Classic in the fifth position in the nine-player round-robin tournament which concluded in London on December 14. Vladimir Kramnik of Russia won the tournament followed by Hikaru Nakamura of America and Magnus Carlsen of Denmark in second and third positions respectively.

India wins SAFF Championship: India beat Afghanistan 4-0 in the final played at the Jawaharlal Nehru Stadium in New Delhi to win the SAFF (South Asian Football Federation) Cup Football for the sixth time on December 11. India bagged the winners purse of $50,000 while Afghanistan got $25,000. Sunil Chhetri, who scored the highest number of goals (7), was declared Man-of-the-Tournament. He was also declared AIFF Player of the Year 2011. Barcelona win FIFA Club World Cup: Barcelona
were crowned FIFA Club World Cup winners when they beat Brazilian side Santos 4-0 in Japan on December 18. The win capped a remarkable year for the Spanish side in which they also won the La Liga title, the Champions League and the Spanish Super Cup. Lionel Messi scored two while Xavi and Cesc Fabregas scored one each.

James Willstrop wins Punj Lloyd squash: James Willstrop of England defeated Gregory Gaultier of France to clinch the title in the $165,000 Punj Lloyd PSA Masters squash tournament in New Delhi on December 18. The 28-year-old Willstrop won 19-21, 21-8, 21-4, 6-1, when Gaultier retired, unable to continue any further. The triumph, his third in a row after the big ones in Hong Kong and Kuwait, assured Willstrop the world No.1 rank, apart from $24,938 of winners purse. Gaultier collected $16,388 as his share. The result (final): James Willstrop (Eng) bt Gregory Gaultier (Fra) 19-21, 11-8, 11-4,6-1 (retd) Dipika, Saurav win National Squash: Top seed Dipika Pallikal won the womens title for the first time on December 10 while Saurav Ghosal retained the mens crown in the Senior National Squash Championship organised in Chennai. Dipika defeated Anaka Alankamony 11-7 8-11 11-4 11-7 in the final. In the mens summit clash, Ghosal ended the season with a 8-11 11-6 11-3 11-1 win over Harinder Pal Singh. Vettel crowned Formula 1 World champion:
German driver Sebastian Vettel was awarded the World Champion trophy for the second consecutive year, while Sameer Gaur of Jaypee Sports International (JPSI) received the Formula One Promotional Trophy for hosting a successful inaugural Indian Grand Prix at a glittering FIA Prize Giving Gala in New Delhi on December 10. Red Bull Team Principal Christian Horner was presented with the 2011 Constructors Trophy.

Spain tops year-end World soccer rankings:

World and European champion Spain topped the yearending football rankings issued by the governing body FIFA for the fourth year in a row. Spain commands the final 2011 list issued on Zurich, December 19 with 1,564 points ahead of the Netherlands (1,365) and Germany (1,345) to become Team of the Year again. Copa America champion Uruguay (1,308), England (1,173), Brazil (1,143), Portugal (1,100), Croatia (1,091), Italy (1,082), Argentina (1,067) complete the top 10.

Di Resta, Hulkenberg in Force India for 2012:

Force India announced Paul di Resta and Nico Hulkenberg as its drivers for next years Formula One world championship. The Silverstone-based team dropped Adrian Sutil despite his career-best finish of ninth in the drivers standings, but retained Di Resta.

Randhawa wins Crompton Greaves Golf: Jyoti

Randhawa clinched the Crompton Greaves Open crown his second PGTI crown of the year at the Bombay Presidency Golf Club in Mumbai on December 10. Rahil Gangjee of Kolkata secured the runner-up trophy. As the 2011 Aircel PGTI season came to an end, Chiragh Kumar of Delhi, who finished tied ninth with a total of six under 274, ended the year as the number one on the Rolex www.endeavorcareers.com

Akkunji, 6 others banned for doping: Seven top Indian athletes, including Asian Games double goldmedallist Ashwini Akkunji, were on December 23 banned for one year for flunking dope tests earlier this year by the New-Delhi based National Anti-Doping Agency. This ends their chances of participating in the London Olympics next year. It was found that foreign coach Yuri Ogorodnik was responsible for giving the banned substance to the athletes.

January 2012 - Issue I

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Faces Sachin Tendulkar: Batting icon

A nation of one billion is eagerly awaiting Sachins 100th international hundred with bated breath

Australia are determined to prevent Sachin Tendulkar (bornApril 24, 1973) scoring a historic 100th international century in the second Test in Sydney from January 3, 2012. But the Sydney Cricket Ground (SCG) has been a successful hunting ground for Tendulkar, who has scored three hundreds in seven innings at the venue and averages 221.33. And the master blaster underlined his form with 73 in the first Test in Melbourne. It all began in Bombay, whose maidans are nurseries reputed to have groomed some of Indias best batsmen over the years. Most aspiring youngsters begin coaching seriously fairly young but till the age of 11, Tendulkar had not played with a cricket ball. It had been tennis- or rubber-ball games at Sahitya Sahwas, the writers co-operative housing society where he grew up, the youngest of four cricket-crazy siblings. The circumstances were helpful. It was Ajit, one above Sachin but older by 11 years, who took the young cricketer to the venerable Ramakant Achrekar. The coach inquired if the boy was accustomed to playing with a season ball as it is known in India. The answer did not matter. Once he had a look at him, Achrekar slotted him at No. 4, a position he would occupy almost unbroken through his first-class career. Memory obscures telling details in the dizzying rise thereafter. He scored triple hundreds in school level matches with ease. He followed it up at higher levels with centuries on debut in the Ranji Trophy and Irani Trophy at 15 and 16. Blessed with the keenest of cricket minds, and armed with a loathing for losing, Tendulkar set about doing what it took to become one of the best batsmen in the world. His greatness was established early: he was only 16 when he made his Test debut. He was hit on the mouth by Waqar Younis but continued to bat, in a blood-soaked shirt. His first Test hundred, a match-saving one at Old Trafford, came when he was 17, and he had 16 Test hundreds before he turned 25. In 2000 he became the first batsman to have scored 50 international hundreds; in 2008 he passed Brian Lara as the leading Test run-scorer.

He currently (January 2, 2011) holds the record for most runs in Tests (15,288 in 185 tests-highest at an average of 56.00) as well as ODIs (18,111 in 453 ODIs at an average of 45.16). He also holds the record for the highest number of hundreds in both forms of the game51 in tests and 48 in ODIs. Incredibly, he retains an awesome enthusiasm for the game, and he seems to be untouched by age. At 38 years and 253 days, he is all set to become the first cricketer to score 100 international hundreds, which like Bradmans batting average, could be a mark that lasts for ever. Experts rate Tendulkar as the most complete batsman of his time, the most prolific runmaker of all time, and arguably the biggest cricket icon the game has ever known. His batting is based on the simple principles: perfect balance, economy of movement, precision in stroke-making. There are no apparent weaknesses in Tendulkars game. He can score all around the wicket, off both front foot and back, can tune his technique to suit every condition, temper his game to suit every situation, and has made runs in all parts of the world in all conditions. Few years ago he received the ultimate compliment from the ultimate batsman: Don Bradman confided to his wife that Tendulkar reminded him of himself. Nothing frustrates Indians as much as quiet periods from Tendulkar, and indeed often they are self-defeating. But outsiders have no access to his thoughts. That perhaps explains the cricket worlds enchantment with Tendulkar. His considerable achievements seem greater still when looked at in the light of the burden of expectations he has had to bear from his adoring but somewhat unreasonable followers, who have been prone to regard anything less than a hundred in each innings as a failure. The aura may have dimmed, if only slightly, as the years on the international circuit have taken their toll on the body, but Tendulkar remains, by a distance, the most worshipped cricketer in the world.


January 2012 - Issue I


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Book Review

ADKATHA: The Story of Indian Advertising by Anand Halve, Anita Sarkar

Is a lucid narrative of the historical growth and development of Indian advertising

The Indian advertising industry is close to three times the size of the Bollywood in terms of revenues yet it has not attracted the kind of attention the film world commands, tells Gerson da Cunha in Adkatha: The Story of Indian Advertising. From Lipton Sahib ki chai to Airtels har friend zaroori hai yaar, Indian advertising has travelled a considerable distance, telling an alternate story of how India has evolved over this period. The fascinating journey of modern advertising started when B. Dattaram started his agency in 1905. Advertising changed shape as India evolved - this was the Raj era when advertising was dictated from London, the austerity of the 1950s, the actual shortages of the next decade, to the beginnings of professionalism in the 1970s. The later decades saw a shift in emphasis from price to value. New products were introduced, market research began and companies such as HUL tried to reach every little nook to introduce products such as Lux, Liril and Brooke Bond. The book provides an overview as well as insights into the work of top ad professionals in the country comprising names like R Gopalakrishnan, Alyque

Padamsee, Rama Bijapurkar, Ameen Sayani and Dopar Sopariwala, to name a few. Their views on a diverse range of subjects from the regulatory challenges of clearing the censors to the entry and the eventual domination of global agencies are a lucid narrative of the journey of Indian advertising. There is mention of interesting instances where consumer reading or hearing in a local language often got a different message from the intended one just because the original advertisements were in English and translations did not convey the message appropriately. Landmark campaigns such as Air India Maharaja, Amul Utterly Butterly Amul, Kamasutra The Pleasure of Making Love, Nirma Washing Powder Nirma and Britannia Glucose D Gabbar ki asli pasand remain fresh in public memories. Rivalries such as Coca-Cola Thanda matlab Coca-Cola and Pepsi Yeh dil maange more make the story livelier, and more importantly bring out the depth of Indian advertising. The book speculates on the future of Indian advertising also, rightly pointing out the growing share of digital media in total ad expenditure.

Book Review

The Country Formerly Known As Great Britain by Ian Jack

Gives a kaleidoscopic glimpse of old and new England

This is not another tome about the rise and fall of the British Empire. It is a nostalgic trip to an England of fond memories, an England that belonged more to Ian Jacks fathers and grandfathers generation. Jack laments the loss of a way of life and not that of an Empire. Not that there isnt an Indian connection. India, after all, was part of the British Empire. In Serampur, for instance, he follows the trail of 18th-century Christian missionary, and self-taught printer, linguist, botanist and zoologist William Carey, who set up one of the largest printing presses in India and was responsible for translating the Bible into several Indian languages. In Unsteady People, he writes about Indias stoic attitude in the face of such tragedies as a river launch overturning, while in Somewhere To Call Their Own, he takes up the cause of the Anglo-Indian community and tells the tale of Timothy Ernest McCluskie, who in search of a perfect Israel-like state for Anglos, founded McCluskieganj in present day

Jharkhand. His essays share a common theme in the sense that he tries to follow the now almost invisible thread of Brutishness at home and abroad. In The Vivid Present, he draws our attention to the changing face of the English language, while in Fat, he scolds his countrymen about their obesity-inducing eating habits and harkens to a past when chocolate and other goodies were reserved for special occasions. The best essay though, is about the famous Titanic accident. Titled Women And Children First, the essay demystifies the legend of the Titanic. All of us who have shed copious tears after watching James Camerons magnum opus will be hurt to know that according to some accounts at least, the exemplary courage shown by people during the tragedy is more a rose-tinted view than the real truth. All-in-all, its a delightful book which transcends the past and present with panache and in doing so gives us a vibrant picture of the past and the present England.


January 2012 - Issue I


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Group Discussion Indias China policy lacks firmness

The recent statement of Jammu and Kashmir Chief Minister Omar Abdullah that India should show more spine to deal with China has raised the debate as to whether Indias policy towards China has been weak or strong. His assertion has resonance in the backdrop of similar concerns expressed recently by members of Parliament cutting across party lines on the floor of the House.

Yes it is right to say that Indias China policy lacks firmness in the face of repeated hostility from Beijing. China is desperately trying to assert its strategic and military supremacy over Asia-Pacific. It has grown out of Deng Xiaopings exhortation to its leadership to hide our capacities and bide our time. It has also given up all pretensions of a peaceful rise and is now an unabashed regional bully that loses no opportunity to flex its growing military muscles. China has been exhibiting a markedly aggressive political, diplomatic and military attitude. China is clearly engaged in a carefully thought-through and meticulously orchestrated policy aimed at the strategic encirclement of India. Chinas objections to Indias oil and gas exploration in the South China Sea are only the latest manifestation of Chinas diplomatic aggressiveness. The government-controlled Chinese medias comments after the incident were overbearing. The Global Times, a mouthpiece of the Communist Party of China, thundered: China may consider taking actions to show its stance and prevent more reckless attempts in confronting China. Earlier the paper had warned that prospecting for oil in China-claimed waters would push China to the limits. The relatively more moderate Peoples Daily also did not mince words: China must take practical and firm actions to make these projects fall through. China should denounce this agreement as illegal. Once India and Vietnam initiate their exploration, China can send non-military forces to disturb their work, and cause dispute or friction to halt the two countries exploration. China continues to occupy a large chunk of India territory it grabbed in the 1962 border war. Beijing has showed a marked reluctance to solve its border dispute with India with talks dragging on for years without any tangible progress. Also time and again China has shown Indian Territory as its own in www.endeavorcareers.com

government maps. One such recent instance was the brochure issued at the product launch function of a Chinese company in where their ambassador rashly dismissed such objections raised by an Indian journalist. Chinas setting up of dams on rivers common to both countries is another issue disconcerting India. The Indian government has taken at face value Chinas assurance of its projects not affecting India share of waters or risks of flooding in border-states. Recently China announced plans to build a series of dams in Tibet, including a hydel power generation plant on the middle reaches of the Brahmaputra. The plan was part of a larger initiative by Beijing to tap Himalayan rivers for hydropower. The plans will have an impact on the lives of millions in seven countries that lie downstream of these rivers India, Bangladesh, Myanmar, Cambodia, Laos, Vietnam, and Thailand. The problem for India, experts say, is China has all the leverage in the issue, with weak international laws and no robust watersharing arrangements between the two countries. The pressing concern for New Delhi, experts say, is to begin to actively engage with Beijing on water sharing issues. India needs to institutionalise a sharing mechanism before it is too late, and before Beijing presents New Delhi with a fait accompli about its dams. Indian Prime Ministers visit to Arunachal Pradesh, which Beijing considers as its own, invites strong voices of protests from Chinese government officials. New Delhi does little to counter that. This is all the more disconcerting when one sees New Delhi taking extra caution to ensure that The Dalai Lamas activities in India remain strictly apolitical. Even peaceful protests in front of Chinese embassy by Tibetans are disallowed. Recently, China asked India to cancel the international Buddhist conference in Delhi, or to at least stop government functionaries from attending and to THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve prevent the Dalai Lama from participating in it. Such assertiveness needs to be countered with firmness. While the probability of conflict over the unresolved territorial dispute is low, strategic competition between India and China is inevitable. India must develop its comprehensive national power, including military power, to neutralise Chinas quest for dominance in Asia. India must also, simultaneously, develop leverages that can be exploited to keep China at bay. For example, India should not hesitate to sell ballistic and cruise missiles to Vietnam and forge strong strategic partnerships with democracies in Chinas neighbourhood in order to promote its long-term national interests. India should also develop closer strategic relations with Chinas former colonial master and worlds technological superpower Japan. The only way to deal with China is from a position of strength, and not from a position of weakness or vulnerability and the current policy of being reactive rather than pro-active hurts Indias long-term interests. AGAINST It is wrong to say that Indias China policy lacks firmness. It is also wrong to have pre-conceived notions of Beijings hostility to India. Indias civilisational links and cultural interaction with China are age-old. The current hostility is only 4-5 decades old. It grew as a result of misunderstanding on issues of territorial demarcation on the border just after independence in both countries. India and China are neighboring ancient civilizations, which have exchanged people, goods and ideas over time. Today there is enough space for both to compete and cooperate and Chinas claim of its peaceful rise should not be rejected outright. Dealing with China requires a degree of circumspection. Mere bravado will not help. Relations between India and China have been fairly stable at the strategic level. Economic relations are much better now than they were in the past -bilateral trade has crossed $60 billion even though the balance of trade is skewed in Chinas favour. The two countries have been cooperating in international fora www.endeavorcareers.com

like WTO talks and climate change negotiations. There has been some cooperation in energy security. Economic links between the two countries have intensified over the past few decades. Today China is Indias largest trading partner. India has not refrained from imposing anti-dumping duties on cheap imports from China. Also Chinese vendors of telecom equipment have been subjected to more stringent disclosures requirements than their European and US counterparts. India has raised the issue of Chinas involvement in the disputed Pakistan-occupied Kashmir on every occasion and at various levels. The fact that the Chinese embassy in New Delhi issued normal visas to journalists from Jammu and Kashmir, who accompanied Prime Minister Manmohan Singh to Sanya in China, where the BRICS Summit took place in last April, is suggestive of Chinas understanding of Indias sensitivities. The assertion by the Chinese Premier, Wen Jiabao, that the so-called stapled visa issue is being handled by the diplomats at appropriate level again indicates that China is alert to Indias concerns. India did not buckle under pressure on the issue of ONGC Videshs foray into the South China Sea in spite of Chinas warning and this too speaks of Indias assertiveness. India allowed the recent world Buddhist conclave in New Delhi, not withstanding Chinas opposition and that the conclave was graced by Indian dignitaries at the appropriate level, also indicates Indias measured and calibrated response to the whole issue. India neither yielded to the arm-twisting by Beijing nor did it ruffle Chinas feathers. Earlier, Indias representative also attended the function organised by the Norwegian Academy to award the Nobel Peace Prize to Chinese dissident Liu Xiaobo, much to the chagrin of the Chinese authorities. Only recently, South Africa denied a visa to the Dalai Lama to visit South Africa to participate in the 80th birth anniversary of South African activist Desmond Tutu. If Indias stance and position in this regard is compared with these countries, Indias position is robust by any reckoning. THE GENESIS

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Mind Games: Crossword

(Answers on page No: 35)

ACROSS 1. Ajanta and ____ (6) 4. J in J & K? (5) 7. Church officials (6) 13. Conical basket (7) 14. Surprised reactions? (3) 15. All-powerful (7) 16. Bonnet occupants (4) 17. ___ Amin of Uganda (3) 18. Former Italian money unit (4) 21. Continues in existence (8) 23. Mountain range in North India (8) 27. _____ pain : pain in the stomach? (9) 29. Not according to rule (9) 31. Soaked in flavoured liquid (9) 32. Carry coals to _____ (9) 33. Christens, entitles or consecrates (8) 37. Minor display adjacent to a larger one (8) 42. Bundle (4) 43. Alias abbr. (3) 44. Antilles island (4) 47. Waterproofed cloth (7) 48. Pakistani spy group (3) 49. Sign of stinging arachnid (7) 50. Clips or cuts sheeps woolly hair, for example (6) 51. Works the land (5) 52. Assigns or distributes (6)

DOWN 1. Hire (6) 2. A solid, exposed surface of the earth (4) 3. Marauders, looters or plunderers (7) 5. Sufferings or pains (7) 6. Liberator of oppressed people: promised deliverer of Jews (7) 8. Endanger (7) 9. Impressed, dazzled (4) 10. Lovely to look at (6) 11. Explores, searches or seeks (6) 12. Place of refuge and safety for the criminal (6) 19. Indian swamp where Indian elephant can still be found (9) 20. Early form of particle accelerator in nuclear physics (9) 22. Short bar hung by two ropes from which stunts are performed (7) 24. Middle Easterner (7)

DOWN 25. ____ rays: energy radiations from radioactive substances? (5) 26. Bowed (5) 28. Enlisted ____ : soldier? (3)30. Panaji locale (3) 34. Police employee who trails fugitives or lost persons (7) 35. ____ through: penetrating to the true nature of? (6) 36. Staying power (7) 37. Athletic or sports ground with tiers of seats for spectators (7) 38. Neglect (6) 39. Lower layer of earth (7) 40. Men in charge of monasteries (6) 41. Despises (6) 45. Out of the ___ , suddenly (4) 46. _____ facto, by the fact itself (4)


January 2012 - Issue I


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General Knowledge Quiz

Directions for Qs. 1 50: Choose the correct answer from the four options (Answers on page No: 31)

1. Which public sector company has formed a joint venture with Indian Potash Ltd (IPL) to launch IPL Swarnalaya showrooms for its jewellery products? a) NMDC b) NALCO c) SAIL d) MMTC 2. Movieplex is a trademark owned by which well-known internet company? a) Google b) Facebook c) Yahoo! d) Amazon 3. Which of the following banking abbreviations is/are not matched correctly? 1. ECS Electronic Clearing Service 2. NEFT National Electronic Fund Transfer 3. RTGS Real Time Gross Settlements a) 1 only b) 1 and 2 only c) 2 only d) 2 and 3 only 4. Which of the following has decided to relaunch Worldspace Radio in association with Timbre Media? a) Saregama b) T-Series c) EMI d) Sony Music 5. Which financial services organisation has launched the investor education programme Swatantra in association with the ministry of corporate affairs? a) RBI b) UTI MF c) AMFI d) SEBI 6. Which of the following has acquired soap brands Aramusk and Moloy from Mumbai-based VVF Ltd? a) CavinKare b) Godrej c) Wipro d) Emami 7. Which sector consumes the highest share of natural gas (61.4 mmscmd out of 164 mmscmd) in the country? a) Power www.endeavorcareers.com

b) Fertiliser c) Petrochemical d) Refineries 8. Which is the highest ranked Indian company in the 2011 Platts Top 250 Global Energy Company Rankings? a) ONGC b) Coal India Ltd c) GAIL India d) India Oil Corp 9. What is the Unmanned Aerial Vehicle developed by the DRDO named? a) Dhanush b) Saras c) Rustom d) Garuda 10. Which IT company has launched a programme titled India Get Your Business Online to enable small and medium business (SMBs) in the country to go online with a free website, domain name and web-hosting facilities? a) IBM b) Infosys c) Microsoft d) Google 11. Which of the following celebrated 150th anniversary of its establishment in December 2011? a) Survey of India b) India Meteorological Department c) Archaeological Survey of India d) Geological Survey of India 12. Which of the following has sold off its more than 100-year old apparel brand Sungrace to Meuse Garb? a) S. Kumars b) Siyaram c) Mafatlal d) Arvind 13. Hrithik Roshan is the brand ambassador of which Indian footwear brand? a) Liberty b) Bata c) Action d) Lakhani 14. CESC, Phillips Carbon Black, Spencers Retail, MusicWorld Retail and Saregama India are companies belonging to which corporate group? THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve a) b) c) d) Murugappa Group Anil Dhirubhai Ambani Group RP-Sanjiv Goenka Group Basant Kumar Birla Group a) b) c) d) TransUnion Experian Equifax High Mark


15. Which two aircrafts have been short-listed by the Indian Air Force for its Medium Multi Role Combat Aircraft (MMRCA) contract? a) Super Hornet and Rafale b) Super Viper and Eurofighter c) Eurofighter and Rafale d) Super Hornet and Super Viper 16. R C Bhargava Committee is known for its recommendations on improvement in functioning of which of the following? a) IISc b) IITs c) IIMs d) NITs 17. Who is the highest paid executive in corporate India with an annual salary of $13.66 million according to Fortune magazine? a) Mukesh Ambani b) Naveen Jindal c) Kumar Mangalam Birla d) Anand Mahindra 18. Which world famous toys company was founded by Elliot Handler (1916-2011)? a) Lego b) Mattel c) Hasbro d) Fisher Price 19. Which IT giant is running Internet Bus to familiarise people about the usage of the internet across the country? a) IBM b) Google c) Microsoft d) Intel 20. Which company is providing scholarships to six top Indian sportspersons participating at 2012 London Olympics who are medal prospects? a) Sony b) Hyundai c) Samsung d) LG 21. Which credit information company has launched customer default risk assessment products Risk Score for retail consumers, and Portfolio Review for institutions? www.endeavorcareers.com

22. UFO Moviez is digital cinema venture launched by the Valuable group and: a) Bridgestone b) Reliance MediaWorks c) MRF d) Apollo Tyres 23. Which of the following has acquired Hong Kongbased jewellery company Crown Aim? a) Gitanjali Gems b) ORRA Jewellery c) Tanishq d) Shrenuj Group 24. Which automobile company has announced its foray into multi-purpose vehicles (MPV) segment with Ertiga? a) Force Motors b) Maruti Suzuki c) Tata Motors d) Hindustan Motors 25. Which public sector bank has forayed into the mutual fund sector with the acquisition of a 51% stake in Bharti AXA Investment Managers? a) Bank of Baroda b) State Bank of India c) Punjab National Bank d) Bank of India 26. Which of the following has provided its mobile operating system, WebOS, to open source software developers? a) Hewlett Packard b) Cisco Systems c) Research in Motion d) Oracle Systems 27. Sale of the original founding contract of which wellknown technology company fetched over $1.5 million in an auction at Sothebys in New York? a) Motorola b) Apple c) Intel d) IBM 28. Which of the following has announced the formation of a joint venture with Germany-based PD Fiber Glass Group for the manufacture of glass fabrics in India? THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve a) b) c) d) S. Kumars Siyaram Mafatlal Arvind d) UBS


29. Who among the following has been signed as its new brand ambassador by Van Heusen Woman? a) Sonam Kapoor b) Vidya Balan c) Nargis Fakhri d) Katrina Kaif 30. Founders Narottam S Sekhsaria and Suresh Kumar Neotia were in news for selling off their complete stake in which cement company? a) Binani Cement b) UltraTech Cement c) JK Cement d) Ambuja Cements 31. Which public sector bank was in news for launching Indias first river ambulance? a) Bank of Baroda b) State Bank of India c) Punjab National Bank d) Bank of India 32. Who is the new owner of Cairn India? a) Anil Agarwal b) Kumar Mangalam Birla c) Shashi & Ravi Ruia d) Gautam Adani 33. Which of the following has launched Indias first Manchester United store in Mumbai to market the League merchandise comprising apparels, memorabilia and accessories? a) Trent b) Future Group c) Reliance Retail d) Shoppers Stop 34. Vodafone Smart, a mobile phone launched by Vodafone, is based on which operating system? a) Windows Mobile b) Symbian c) Bada d) Android 35. Which MNC Bank is re-entering the Indian banking sector after exiting in 2000? a) HSBC b) ANZ c) Citibank www.endeavorcareers.com

36. Infosys has renamed its Mysore Development Centre as the ______ Centre of Excellence. a) Sir C. V. Raman b) Srinivasa Ramanujam c) Narayana Murthy d) Vikram Sarabhai 37. Which of the following was worlds largest manufacturer of automobile in the first half of this year (Jan-Jun 2011) with a production of 4.5 million units? a) Volkswagen AG b) General Motors Company c) Toyota Motor Corp d) Ford Motor Company 38. Which of the following became Indias third largest IT services company after TCS and Infosys with revenues of $1.485 billion in the first quarter of 2011-12? a) Tech Mahindra b) Cognizant c) Polaris d) MindTree 39. Which of the following has developed the solaroperated cooler eKOCool that enables retailers to offer chilled beverage products even in places with no electricity supply? a) Coca Cola b) United Breweries c) PepsiCo d) Bisleri 40. Which watch company has launched the HTSE (High Tech Self-Energised) brand of watches that can charge themselves through any light source? a) Titan b) Omega c) Timex d) Longines 41. Which bank has launched the Infinia credit cards for its high-networth customers? a) HDFC Bank b) State Bank of India c) ICICI Bank d) Standard Chartered 42. Which corporate group has launched the corporate brand positioning campaign titled Spark the Rise? a) Aditya Vikram Birla Group b) Future Group c) Hero Group d) Mahindra & Mahindra THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve 43. Pure Air Lovers Society (PALS) is an environmental awareness campaign launched by: a) HDFC Bank b) Suzlon c) Tata BP Solar d) Reva Motors 44. Veer is a small commercial vehicle launched by: which Indian vehicles company? a) Tata Motors b) Hindustan Motors c) Force Motors d) Mahindra & Mahindra 45. Which of the following has launched Indias first operator branded 3G tablet in partnership with Chinese mobile phone maker ZTE? a) Reliance Communications b) Bharti Airtel c) Vodafone India d) Idea Cellular 47. Who has been ranked first in the Forbes list of Worlds Most Powerful People in 2011? a) Hu Jintao b) Angela Merkel c) Barack Obama d) Vladimir Putin

48. Which Indian Pharma Company has sold its nutrition business and brands such as Farex, Dexolac, Nusobee and Protinex to Danone of France? a) Zydus Cadila b) Cipla c) Wockhardt d) Dr. Reddys Labs 49. Globosport India is a celebrity and sports marketing company promoted by: a) Abhinav Bindra b) Sachin Tendulkar c) Mahesh Bhupathi d) Viswanathan Anand 46. Who has been awarded the The Order of the Rising Sun, Gold and Silver Star by The Emperor of Japan for the promotion of economic and bilateral relations between Japan and India? a) Brijmohan Lall Munjal b) Anand Mahindra c) R. C. Bhargava d) Ratan Tata 50. Spice Escape 2011 was a car rally organised by which Indian automobile company? a) Maruti Suzuki b) Mahindra & Mahindra c) Tata Motors d) Force Motors

Mind Games: Sudoku (Answers on page No: 35)



January 2012 - Issue I


Endeavor Careers Dream Endeavor Achieve General Knowledge quiz: Answer Key
1. 11. 21. 31. 41.
d c c b a


2. 12. 22. 32. 42.

c c d a d

3. 13. 23. 33. 43.

c a a b b

4. 14. 24. 34. 44.

a c b d b

5. 15. 25. 35. 45.

b c d b a

6. 16. 26. 36. 46.

c c a c c

7. 17. 27. 37. 47.

a b b b c

8. 18. 28. 38. 48.

a b d b c

9. 19. 29. 39. 49.

c b c a c

10. 20. 30. 40. 50.

d c d a b

General Knowledge quiz: Detailed Answers Answer 3: NEFT National Electronic Fund Transfer Answer 5: The ministry of corporate affairs and UTI Mutual Fund has jointly launched the investor education programme Swatantra which will see UTI Knowledge Caravans, tailor-made buses, will spread financial literacy throughout the country. UTIMF will conduct investor meets for investors specifically targeting village market places, mandis, SME clusters and various industrial areas. The fund house will also conduct educational programs at schools and colleges to spread the message of savings and investments to the youth of India. Answer 8: ONGC has been rated as the fifth largest company under the annual Platts ranking of Asian companies. India Oil Corp was ninth and Coal India Ltd was tenth. This years list included GAIL India at rank 27, Cairn India at 29, Hindustan Petroleum at 37, Bharat Petroleum at 28. The announcement was made at the 2011 Platts Top 250 Global Energy Company Rankings and Awards in Singapore. Answer 12: Leading textiles manufacturer Mafatlal Industries has sold its defunct apparel brand Sungrace Mafatlal to Meuse Garb for an undisclosed amount, the Thane-based company said on December 3. Meuse Garb, promoted by hotel entrepreneur Kavya Amit Singh, has also tied-up with UAE-based apparel manufacturer Kara FZE to supply readymades, which will be sold under the brand of Kara & Sungrace Mafatlal 1906. To get a significant presence in the retail market, Meuse Garb plans to introduce over 1,500 franchisee outlets, apart from five company outlets. Answer 14: The split of the Rs 19,000-crore RPG empire is now complete, with Rama Prasad Goenkas younger son, Sanjiv Goenka, carving out anew corporate identity the independent of elder brother Harsh Goenkas RPG. A new motto Growing Legacies appears beneath the new corporate logo designed by Suhel Seth and Law & Kenneth. The companies in the RP-Sanjiv Goenka Group are: CESC, Noida Power and Integrated Coal Mining, Phillips Carbon Black, Spencers Retail, MusicWorld Retail, Au Bon Pain Cafe India, Saregama India, Open Media Network and CESC Properties. Harshs group includes tyremaker Ceat, power engineering company KEC International, Zensar Technologies and RPG Lifesciences, an engineering consultancy. Answer 16: There will be an external review of each Indian Institute of Management (IIM) every three years as a check on the premier B-schools that are set to enjoy greater autonomy. This was announced by HRD Kapil Sibal in November 2011. A revised Memoranda of Association and Rules that will give greater autonomy to the institutes has been finalised for the IIMs in Ahmedabad and Indore while a revision for three other IIMs in Bangalore, Kozhikode and Lucknow is underway. Greater autonomy would mean the IIMs would have flexibility in hiring or reviewing salaries. Five IIMs have agreed to sign the new memorandum that is based on a report on reforms submitted by the R C Bhargava Committee in 2010. Answer 20: The Samsung Olympic Ratna Program provides scholarship support to six Indian sportspersons shooters Abhinav Bindra, Gagan Narang and Ronjan Sodhi, boxers Vikas Krishan Yadav and Laishram Devendro Singh and archer Deepika Kumari for 2012 London Olympics. Answer 21: Credit information company, Equifax Credit Information Services, on December 8 launched two new products Risk Score for retail consumers, and Portfolio Review for institutions. Risk Score is designed to predict the likelihood of a customer defaulting (that is, go 90 days past the due date for repayment) over the next 12-month period. www.endeavorcareers.com January 2012 - Issue I THE GENESIS

Endeavor Careers Dream Endeavor Achieve


Customers are given scores on attributes such as addresses, income, number of credit cards, nature of existing loans secured or unsecured and so on. The Portfolio Review services will help banks and financial institutions review trends and borrowers repayment patterns in specific portfolios such as credit card, and so on. Equifax currently has over 230 members and 14 crore records. Answer 22: UFO Moviez India Ltd, a digital cinema company, on December 5 said it was planning to invest Rs 225 crore by the end of March 2012 to expand its network to over 4,200 screens. UFO, currently the market leader in this segment in India, is a joint venture between the Valuable group and Apollo International (Apollo Tyres). It is in the business of transmitting digitised films through satellite to cinemas thereby eliminating the need for traditional film projectors. While UFO charges an average Rs 250 per show per screen, the producer saves Rs 50,000 per print. Early this year, UFO acquired 52 per cent stake in another company Scrabble Entertainment which is also in the same business. Scrabble currently has 410 screens in its fold. With this, UFOs combined network has 3,180 screens. Answer 23: Gitanjali Gems on December 6 said it had acquired the Hong Kong-based jewellery company Crown Aim. The deal was carried out through Gitanjalis wholly-owned subsidiary, Aston Luxury Group. Crown Aim is engaged in distribution of jewellery in China, Japan, the US, West Asia and Europe. Crown Aim also has a wholly-owned subsidiary, Alfred Terry Holding, and a step-down subsidiary Alfred Terry Ltd in London, for distribution of Jewellery in the UK. Answer 24: After watching its leadership in the car market come under threat from new competition and labour troubles, Maruti Suzuki now has an elaborate strategy in place to guard against a further erosion of its market share. It now aims to offer a model for every buyers need by soon expanding its portfolio to multi-purpose vehicles (MPV) with the Ertiga, followed by the sports utility vehicle (SUV) segment. Apart from the premium hatchback segment, these two segments are the fastest-growing in the passenger vehicle business. Two segments are not in our fold and we cannot expect to maintain leadership without being present in 25 per cent of the market, said the company management on December 7. Answer 25: Indias fifth largest state-owned bank, Bank of India (BoI), will buy 51% stake in Bharti AXA Investment Managers the mutual fund joint venture between telecom major Bharti Enterprises and AXA Investment Managers a statement from the bank said in December 2011. This paves the way for Bank of Indias re-entry into the mutual fund (MF) industry. BoI will buy Bhartis 25% stake and AXAs 26% stake in the in the asset management company. The deal brings down the Paris-headquartered AXAs stake in Bharti AXA Investment Managers to 49%. Bharti has been scouting for a buyer for its stake in the mutual fund venture for the past two years. Answer 26: The code behind the mobile operating system, WebOS, is being released to open source software developers by Hewlett Packard. The tech company acquired the software when it bought the smartphone maker Palm for $1.2bn in 2010. HP used the code to power its short-lived range Touchpad tablet computers before it abandoned the product line. The firm said it would continue investing in the project to help third parties add enhancements. By contributing this innovation, HP unleashes the creativity of the open source community to advance a new generation of applications and devices, said the firms president and chief executive, Meg Whitman on December 9. Answer 27: An April 1976 contract that had established the iconic Apple company has fetched over USD 1.5 million at auction house Sothebys in New York on December 14. The three-page document had the signatures of the technology giants three founding partners - Steve Jobs, Stephen Wozniak and Ronald Wayen. Sothebys said the Apple Computer Company Partnership Agreement dated April 1, 1976 was expected to fetch about USD 150,000. Along with the original Apple partnership agreement, an amendment dated April 12 dissolving Waynes share in Apple was also put up for auction. The trio had met on April 1, 1976 in Waynes apartment to draft and sign the partnership agreement for the Apple Computer Company, with Wozniaks friend Randy Wigginton standing by. Answer 28: Textile major Arvind Ltd, flagship enterprise of the $1-billion Lalbhai Group, on December 15 announced the formation of a joint venture with the Germany-based PD Fiber Glass Group for the manufacture of glass fabrics in India. The venture will cater to the requirements of industries like automobiles and transportation, wind energy, aerospace, shipbuilding and infrastructure, which are all growth drivers for the glass fabric industry, said Sanjay Lalbhai, Chairman and Managing Director, Arvind Ltd. The joint venture Arvind PD Glass Composites Pvt Ltd will have a 51:49 equity participation from Arvind and PD Group respectively, for a new factory to be set up in Gujarat. The current www.endeavorcareers.com January 2012 - Issue I THE GENESIS

Endeavor Careers Dream Endeavor Achieve


market size of glass and technical-industrial textiles in India is about 60,000 tonnes annually, worth nearly Rs 500-700 crore. Answer 29: Lifestyle and corporate wear brand Van Heusen Woman on December 12 signed model and debutante actress Nargis Fakhri as its brand ambassador. Van Heusen, which was launched in India in 1990, started off as a corporate wear brand. It gradually launched a separate club wear line for men, V Dot, to diversify the product offering and now positions itself as a lifestyle cum corporate wear brand offering apparels for all occasions. The brand operates under licence to Madura Fashion & Lifestyle in India and South East Asia. Van Heusen Woman, launched in 2006, caters to the working woman in the age-group of 25-35 years. Answer 30: Three-and-a-half decades after they founded it, Narottam S Sekhsaria and Suresh Kumar Neotia have completely exited as promoters of Ambuja Cements, by selling their remaining 0.79 per cent stake in the company to a unit of Swiss cement major Holcim, the majority owner on December 16. In January 2006, Holcim bought Gujarat Ambuja Cements (the former name of the company) for Rs 4,500 crore. It acquired 14.8 per cent of the promoters stake in the company for Rs 2,100 crore and bought 20 per cent for Rs 2,400 crore from other shareholders. Ambuja Cements rise to prominence was quick after the families of Sekhsaria and Neotia set it up in 1986 as Gujarat Ambuja Cement Limited. Soon, it went on to become one of the countrys most profitable companies. Answer 31: To facilitate tribal community residing in Bargi dam backwater, Jabalpur revenue division of State Bank of India on December 16 donated Indias first river ambulance (mini floating hospital) to an non-government organisation Narmada Samagra. The ambulance will run on Narmada River and will attend patients in those areas where vehicular tariff is difficult. Answer 32: Navin Agarwal, brother of Anil Agarwal, chairman of London-based Vedanta Resources, on December 16 took over as the new chairman of Cairn India. He takes over from Bill Gammell, chairman of Cairn Energy. Anil Agarwals daughter, Priya Agarwal, will be an additional director on the companys board. Vedanta Resources is the new promoter of Cairn India, with 58.5 per cent stake in the company. The transaction marks Vedantas entry into the oil and gas sector. Cairn India operates the largest producing oilfield in the Indian private sector, at Barmer in Rajasthan. Answer 33: Future Group-owned Indus-League Clothing has launched an exclusive Manchester United store in Mumbai, the Premier League clubs first Manchester United store in India to market the League merchandise comprising apparels, memorabilia and accessories. The merchandise will also be available through store-in-store formats in select Pantaloons, Central and Planet Sports outlets across the country, in addition to the Manchester United exclusive brand outlets. (December 2011). Answer 34: Telecom major Vodafone on December 12 launched a new Android-operating system based 3G handset Vodafone Smart, priced at Rs. 4,995. Powered by Qualcomms Snapdragon S1 processor and Android 2.2.1 OS, the handset is designed for tech savvy customers providing them access to mobile apps, games, internet and social networking platforms on-the-go, Vodafone said in a statement..


January 2012 - Issue I


Endeavor Careers Dream Endeavor Achieve


Do you remember?

(Answers on page No: 35)

1. Which watch brand by Tata Groups Titan Industries has Saina Nehwal as its brand ambassador? 2. Which FMCG company has forayed into the confectionery segment with its liquid candy Funfills under the brand Chinnis? 3. Which state/union territory has the highest per capita income of Rs 1,32,719 in India in 2009-10, according to the Delhi Statistical Handbook? 4. What was October 31 to November 5, 2011 observed as: 5. In which state was Indias seven billionth resident, Baby Nargis, born? 6. Who has been invited as the chief guest at the Republic Day parade in New Delhi on January 26? 7. Jagdish Bhagwati is a well-known __________. 8. Where is the Sardar Vallabhbhai Patel National Police Academy based? 9. Name the two sportspersons commissioned as Honorary Lt Colonel in the Territorial Army recently? 10. Rahul Bhattacharya has won ______Literary Prize for Best Fiction 2011 for his book The Sly Company of People Who Care. 11. As per the new Public Procurement Policy, a minimum _____ of the annual purchases of Central ministries and public sector undertakings (PSUs) should be from micro & small entrepreneurs (MSEs). 12. Ebrahim Alkazi is known for achievements in the field of: 13. As per the new Public Procurement Policy, a minimum ____ of the annual purchases of Central ministries and public sector undertakings (PSUs) should be from micro & small entrepreneurs (MSEs) run by SC/ST entrepreneurs. 14. Who has been appointed as the new Chief Minister of Arunachal Pradesh? 15. Author Arun Sinha was in news for the biography ______And The Rise Of _____. 16. Who has been reappointed as Secretary-General of Commonwealth for another four-year term? 17. Which two countries have decided to discontinue the funding for UNESCO after Palestine was given membership? 18. What is the theme of World of Work Report 2011 of International Labour Organization (ILO)? 19. What is the estimated job shortage worldwide in 2012-13 according to World of Work Report 2011 of International Labour Organization (ILO)? 20. Who has been elected as the new President of Kyrgyzstan? 21. Which European country has lifted its opposition to Russias entry into the World Trade Organisation? www.endeavorcareers.com

22. Which state observed its foundation day on November 9? 23. Which national education campaign was launched on the occasion of National Education Day on November 11? 24. Tigers, My Life: Ranthambhore and Beyond is a recent book by which well-known conservationist? 25. British Columbia is a province in which country? 26. Om Prakash Bhasin Awards are given for achievements in: 27. What is the share of geothermal power projects in total electricity production in the country? 28. Vishwakarma Rashtriya Puraskar is given by which Central government Ministry? 29. World Urdu Day is observed on November 9 ever year to mark the birth anniversary of which well known poet? 30. What is Indias rank (out of 187 countries) in the Human Development Report of the UNDP, which ranks countries on the basis of their achievements in health, education and income? 31. Which country will host the Commonwealth Summit in 2013? 32. What is the profession of Charles Correa, who has been given Goas highest civilian award the Gomant Vibhushan Award? 33. What is the national per capita income in 2009-10, according to the Delhi Statistical Handbook? 34. Which FMCG company promoter is the joint owner of Kolkata-based Advance Medicare and Research Institute (AMRI), in news for fire that killed 93 people recently? 35. Which country has been ranked first in the Human Development Report of the UNDP, which ranks countries on the basis of their achievements in health, education and income? 36. Who won the inaugural Formula 1 Indian Grand Prix at the Buddh International Circuit (BIC) in Greater Noida on October 30? 37. Jo-Wilfried Tsonga of France is one of worlds top ranked players in: 38. What percentage of population in the country is covered by life insurance in 2010 as per information given by IRDA? 39. Where is the South Western Command headquartered of the Indian Army headquartered at: 40. Which weapons company has offered to sell its F-35 Joint Strike Fighter to India? Lockheed Martin of US 41. What was the theme of the SAARC Summit organised recently? 42. Which public sector organisation is headed by Dr. Nitish Sengupta? THE GENESIS

January 2012 - Issue I

Endeavor Careers Dream Endeavor Achieve 43. The new Public Provident Fund interest rate is: 44. The government has increased the post office Monthly Income Scheme (MIS) interest rate to: 45. The government has increased the Post office Savings Accounts (POSA) interest rate to: 46. Which rating agency has downgraded the rating of the Indian banking system from stable to negative on November 9?

47. Which MNC automobile company has launched the Sunny premium mid-size sedan in India? 48. Which vehicles company has launched the Force One sports utility vehicle (SUV in India)? 49. Dr Abhay Firodia is the Chairman of which vehicles company? 50. Who has been appointed as the new Chairperson of Central Board of Excise and Customs (CBEC)?

Do you remember? : Answers

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. HTSE CavinKare Goa Vigilance Awareness Week Uttar Pradesh Yingluck Shinawatra, PM of Thailand Economist Hyderabad MS Dhoni, Abhinav Bindra The Hindu 20% Theatre 4% Nabam Tuki Nitish Kumar, Bihar Kamalesh Sharma USA & Israel 18. Making markets work for jobs 19. 40 million 20. Almazbek Atambayev 21. Georgia 22. Uttarakhand 23. Shiksha ka Haq Abhiyan 24. Valmik Thapar 25. Canada 26. Science & Technology 27. Zero 28. Labour Ministry 29. Mohammed Iqbal 30. 134th 31. Sri Lanka 32. Architect 33. Rs 33,731 34. Emami, R.S. Agarwal 35. 36. 37. 38. 39. 40. 41. 42. Norway Sebastian Vettel Tennis 5.5% Jaipur Lockheed Martin of US Building Bridges Board for Reconstruction of Public Sector Enterprises (BRPSE) 8.6 per cent per annum 8.2 per cent per annum 4 per cent per annum Moodys Nissan Motor Force Motors Force Motors S.K. Goel

43. 44. 45. 46. 47. 48. 49. 50.

Mind Games: Answers




January 2012 - Issue I


Endeavor Careers Dream Endeavor Achieve


Democracy has been disrobed in Rajya Sabha. The PM and Pranab Mukherjee were not only silent spectators, but they orchestrated this situation. Sushma Swaraj, Leader of Opposition in Lok Sabha, on the Lokpal Bill fiasco It is a political concession, without [any] constitutional basis, motivated by a political class that is unable to cope with stresses and strains of the system. It is unprecedented and should not have been made. Rajeev Dhavan, Jurist and columnist, on reservation in Lokpal I must confess that it is a little disappointing to sometimes hear negative comments emanating from our business leadership or be told that governments policies are causing slowdown and pessimism in the industrial sector. Manmohan Singh, PM, who feels the corporate sector has been harsh in blaming the government. Reveal the names you have. It will be a humiliation if we do not get to know them from our Prime Minister or our Finance Minister and come to know from Julian Assange of WikiLeaks as he has said that he would reveal them in 2012. L K Advani, BJP, demanding disclosure of information on Indian account holders in tax havens. Wed request the (Sports) ministry to recommend Tendulkars name as a young sportsperson for the Bharat Ratna award, which will bring joy not only cricketers but to every sportsperson in India. Vilasrao Deshmukh, Union Minister and Chairperson, Mumbai Cricket Association (MCA) (Swamys article) clearly crosses the line by demonising an entire religious community and calling for violence against their sacred places. Diana L Eck, Professor, Comparative Religion, Harvard, justifying the Universitys decision to drop 2 courses taught by Subramanian Swamy at its annual summer session following his article on Islamic terror in India 187 amendments moved by the opposition were intended to ensure the bill was stalledBJP tried to force amendments down the governments throat. P. Chidambaram, Union Home Minister I cant say what would happen if it is challenged. At the same time, I believe that the minorities do deserve a place in bodies like the Lokpal on the criteria of economic, educational and social backwardness. V.N. Khare, former Chief Justice of India The slowdown is a global phenomenon and has had an impact on India. But, a slow decision-making process has also affected it. In the past six-eight months, the industry has been under a lot of pressure. Sajjan Jindal, Vice-Chairman and Managing Director, JSW Steel If I publish it, some country will say you violated the agreement and we will not share information in future. We will dry up our sources of information. Pranab Minister Mukherjee, Finance

People are talking of giving Bharat Ratna to cricketers and film stars. This is the low cultural level to which we have sunk. We ignore our real heroes, and hail superficial ones. Justice Markandey Katju, Chairperson, Press Council of India, on the demand of Bharat Ratna for Sachin Tendulkar The decision of the university to discontinue my classes is a dangerous principle that stifles personal opinion. Subramanian Janata party Swamy, leader,


January 2012 - Issue I