SYNOPSIS ON Factor Affecting Consumer Purchase Decision Of Laptops INTRODUCTION A Company is anyone makes regular purchases from a company

or a store, while a c onsumer is one who makes any transactional decisions of economic nature includin g buying goods and services. Consumer can be both personal consumer who buy for his or her own personal and family consumption and organizational consumer which could include nongovernmental organization, political groups, companies and gov ernments. Consumer behavior is study of how individuals, groups, and organizatio ns select, buy, use, and dispose of goods, services and ideas or experiences to satisfy their needs and wants. Buying behavior refers to buying behavior of ulti mate consumers. Buying behavior is the decision processes and acts of people inv olved in buying and using products which include social and mental processes. A comparative study of the varioussales pa mphales ofdifferent laptop producting companiesseems to suggest that almost all the laptop brands offer nenarly the same configuration and featurs in their prod ucs to the consumer. Computers are the greatest achievement of our time. Computers have infiltrated i n the most of activities around us. They are increasingly becoming the back bone of our information system and are improving our industry efficiency and optimal operation. Most people know that a computer is a fast calculator, but is much more than tha t it is a machine which performs fast calculating plus performs burdensome chore s such as choosing, copy moving, comparing and performing other operations on al phabetic, numeric and other symbols which represents data. A Computer may be defined as a machine that solves problems by accepting data. P erforming certain operations and presenting the results of those under the direc tion of detailed step by step instructions. Such a set of sequenced instruction, which cause a computer to perform particular is called program. Computer science is the study of operating principles of computers, computer pr ogramming languages and algorithms for solving theoretical as well as practical problems. It involves the development and use of devices for processing informat ion. Information in one form is presented to device (Input Information) and info rmation in other form is required form it (Output Information). LITRATURE REVIEW Lue 1995 Ableson & levi,1985 TO make a decision the needs ;of an individual ha ve to be met, as mentioned for this discussion the individual will be the consum er with the need for a product in the normative model of decision making the cus tomer collects information about alternatives evaluates them based on their feat ures and makes a decision that wil maximize the value of that decision. Somme rich, Starr, Smith and Shivers (2002) have evaluated the effects of using a notebook computer stand-alone or along with inexpensive peripheral input devic es. The study examined effects on biomechanics, productivity, and discomfort, an d considered the impact of both computer configuration and task performed. It wa s hypothesized that, in general, the stand-alone configuration would induce grea ter postural fixity and more non-neutral postures than configurations with perip heral input devices. Dependent measures included muscle activity, posture and po sture variation/fixity, productivity, and subjective assessments of discomfort a nd preference. James and Hammersley has done a study that undertaken as an extension of our Pho nes for the Deaf programmed. In the original programmed, PC computers, linked by modems and null-modems, have been used very successfully as a means of communic ation between hearing-impaired persons and their hearing peers. In this study, t

he use of cable-linked computers has been extended into the classroom to provide an extremely effective note-taking system. This use of computer technology has proved to be both more efficient and at the same time far less intrusive than th e conventional note-taker or signing systems. Rutherford and Wilhelm (2000) has proposed a three-phase approach to forecast a competitive price for a notebook computer as a function of constituent features. Phase I uses regression analysis to relate computer price to constituent featur es in each of a series of time periods. Phase II involves a time series analysis of each regression coefficient to quantify how trends in market conditions (e.g ., the evolution of component technology) affect the market value of each featur e. Phase III uses the time series analysis to forecast future market values of e ach feature and combines these results to forecast a competitive selling price f or a notebook model that is composed of a selected set of features. The approach can be used in support of management decisions related to prescribing when to u pgrade a notebook model and what features to include in each upgrade. The approa ch can be used, for example, to forecast notebook model price at introduction, a nd the rate at which price will erode over the models life cycle. Computational r esults indicate that the approach can forecast the price of a notebook computer model up to four months in advance of its introduction to within 10%. It can als o forecast the rate of price erosion to within 10% for up to seven months after introduction the length of the life cycle of a typical notebook model. Since thi s approach uses only publicly available data, it can be used easily in industry Szeto and Lee (2002) has evaluated and compared the postures and movements of th e cervical and upper thoracic spine, the typing performance, and workstation erg onomic factors when using a desktop, notebook, and subnotebook computers. A moti on analysis laboratory with an electromagnetic tracking device. They took conven ience sample of 21 university students between ages 20 and 24 years with no hist ory of neck or shoulder discomfort. Each subject performed a standardized typing task by using each of the 3 computers. Measurements during the typing task were taken at set intervals. They observed Cervical and thoracic spines adopted a mo re flexed posture in using the smaller-sized computers. There were significantly greater neck movements in using desktop computers when compared with the notebo ok and subnotebook computers. The viewing distances adopted by the subjects decr eased as the computer size decreased. Typing performance and subjective rating o f difficulty in using the keyboards were also significantly different among the 3 types of computers. Computer users need to consider the posture of the spine a nd potential risk of developing musculoskeletal discomfort in choosing computers .

OBJECTIVES To know the consumer involvement in decision making of laptop purchase. To know about the decision making process. Risk factor associated with the decision making. RESEARCH METHODOLOGY Research Methodology adopted for the project is opinion survey through a customi zed questionnaire is used the collection of data. Source of Data: Primary Data Sampling Technique: Random convenient sampling process is employed for collectio n of Primary Data.

Sample Size: Sample size is limited to 50 respondents.

BIBLIOGRAPHY Journal Mahim sagar, Rohit lohani , Ravi soni, factors affecting consumer purchase decisi on of laptops journal of marketing, oct(2010) Vol no.40 http://www.scribd.com/doc/52115167/Factors-Affecting-Laptop-Purchase http://www.scribd.com/doc/36281603/Consumer-Decision-Making-in-Laptop-Purchase http://en.wikipedia.org/wiki/Buyer_decision_processes