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1.0 Introduction Our group is doing the maturity part of Sunsilk brand in product life cycle.

The brand of Sunsilk is one of the product brands from Unilever Company. Unilever has divide to three categories that are food, personal care and home care. Sunsilk is a hair care product. It is a global brand. Sunsilk is aimed to women and help them celebrate looking beautiful every day, anywhere. That has 7 types of function of Sunsilk. Those are Sunsilk Stunning Black Shine (Black), Sunsilk Damaged Hair Reconstruction (Orange), Sunsilk Lively Clean and Fresh (Green), Sunsilk Straight Perfection (Silver), Sunsilk Silky Smooth and Manageable (Pink), Sunsilk Anti-Dandruff Solution (Blue), and Sunsilk Hair Fall Solution (Gold). Every bottle of Sunsilk has experience the expert touch because Sunsilk cocreation has been formulated together with seven of the best hair experts in the world. Following the brands biggest ever launch, it was rolled out to over 50 countries worldwide in less than 12 months. Sunsilk achieved an unprecedented improvement in brand equity across the globe in year 2010.

We do this report are hope to know about Sunsilk, to know about the target market of Sunsilk products, marketing strategies, four Ps and SWOT analysis used by Sunsilk in maturity part of product life cycle. In order to complete our report with proper and relevant information, we collected data from several resources that are from internet, promotional materials and media.
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2.0 Company Background 2.1 Unilever 2.1.1 History of Unilever In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use Unilevers products'. This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of their business. Even if their language and the notion of only women doing housework are has become outdated. In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people get more out of life that are cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves. 2.1.2 Unilever Today The Unilever brand, found in consumer products in millions of homes across 150 countries, is a trusted name in nutrition, hygiene and personal care. Throughout its history, Unilever has been adding vitality to the lives of consumers, creating products that help people feel good, look good and get more out of life. In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute! Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the countrys economic, social and political development. Unilever Malaysia is a private limited company that is 70% owned by Unilever PLC (UK), 23% by Pemodalan
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Nasional Berhad (PNB) and the remaining 7% by Lembaga Tabung Haji. They have about 550 Malaysian employees and a food factory in Rawang, Selangor. Today, many Unilever products have household awareness status, with the brands becoming part of daily life in homes from Kuala Lumpur to far-flung kampongs. The challenge of developing brand awareness has been met eagerly by the company, with the evolution of marketing and promotional techniques, responding sensitively to the complex cultural nuances prevalent in Malaysian society. From 1947 to date, Unilever has become institutionalized for the role it plays in the marketing of consumer goods in Malaysia. Efforts in understanding local consumers have brought about some of the top brands in the market today such as Dove, Lux, Clear, Lifebuoy, Ponds, Breeze, Ekonomi Handalan, Sunsilk, Fair & Lovely, Rexona, Walls, Lipton, Knorr, Ladys Choice and Planta which add vitality to consumers lives. A leader in research and development, Unilever has kept up with the pace of change by continuously striving to reconnect with consumers, focus on brand portfolio and pioneer new channels through strong roots in local markets and first-hand knowledge of culture. Unilevers adaptability to new trends was reaffirmed in 2003 when, after 56 years at the Bangsar site, the company moved to its new high technology home in Menara TM. As a responsible corporate citizen, Unilever actively participates in local community activities, enabling education for underprivileged children, raising environmental awareness and using the special connection with various brands to attract public attention and support for charity initiatives. The company strives for excellence within its many roles in Malaysia today, as an employer, marketer, development partner, innovator and citizen. With more than 60 years presence in this country, this multi-local multinational will continue to embrace new consumer expectations, adding vitality to life!

2.1.3 Logo of Unilever

Unilevers new identity expresses the vitality at the heart of their brands, their people and their values. Each icon within it represents an aspect of their business, showing that they add vitality in everything they do. Sun - Unilever primary resource. All life begins with the sun the ultimate symbol of vitality. It evokes Unilevers origins in Port Sunlight and can represent a number of their brands. Flora, Slim Fast and OMO all use radiance to communicate their benefits. Bee Represents creation, pollination, hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.

DNA The double helix, the genetic blueprint of life and a symbol of bioscience. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest. Palm Tree A nurtured resource. It produces palm oil as well as many fruits coconuts, bananas and dates. And, it is also symbolizes paradise.

Hand A symbol of sensitivity, care and need. It represents both skin and touch.

Hair A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

Bowl A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.

Flower Represents fragrance. When seen with the hand, it represents moisturizers or cream.

Spoon A symbol of nutrition, tasting and cooking.

Sauces or spreads Represents mixing or stirring. It suggests blending in flavor and adding taste.

Spice & flavors Represents chili or fresh ingredients.

Fish Represents food, sea or fresh water.

Wave & liquids Wave symbolizes cleanliness, freshness and vigor either as personal washing or as a laundry icon (with the shirt). Liquid: a reference to clean water and purity. Clothes Represent fresh laundry and looking good.

Container Symbolizes packaging-a pot of cream associated with personal care.

Heart A symbol of love, care and health.

Frozen The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.

Tea A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.

Particles A reference to science, bubbles and fizzes.

Ice cream A treat, pleasure and enjoyment.

Lips Represent beauty, looking good and taste.

Recycle Part of their commitment to sustainability.

Bird A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.

Sparkle Clean, healthy and sparkling with energy.

2.2 Mission The mission of Unilever is to add vitality to life. They meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Their deep roots in local cultures and markets around the world give them their strong relationship with consumers and are the foundation for their future growth. They will bring their wealth of knowledge and international expertise to the service of local consumers a truly multilocal multinational. Their long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, they believe, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact. This is their road to sustainable, profitable growth, creating longterm value for their shareholders, people, and their business partners.
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2.3 Vision Unilever work to create a better future every day. They help people feel good, look good and get more out of life with brands and services that are good for them and good for others. They will inspire people to take small, everyday actions that can add up to a big difference for the world. Unilever will develop new ways of doing business with the aim of doubling the size of their company while reducing their environmental impact. 2.4 Sunsilk 2.4.1 History of Sunsilk Sunsilk was launched in 1954 in UK. Sunsilk had available in 18 different countries worldwide by 1959. Sunsilk had an advantage over other shampoos in the market as it only needed one application and meant washing less natural oils from the hair. Sunsilk cream shampoo does dry hair was launched in 1956. Malaysia had a largely under-developed market in terms of personal care products. The Sunsilk brand is strongest in Asia, Latin America and the Middle East. In 2001, Sunsilk moved into the hair colorant market for Asian-type dark hair, offering a range of seven permanent colors from natural black to copper with purple, red, and gold tints. 2.4.2 Sunsilk Today Sunsilk Co-creations shows its expert credentials. The power of seven of the worlds top hair experts is behind new Sunsilk Co-Creations. Following the brands biggest ever launch, it was rolled out to over 50 countries worldwide in less than 12 months. Sunsilk achieved an unprecedented improvement in brand equity across the globe. 3.0 Market summary Since Sunsilk shampoo launched in 1954 in the UK, Sunsilk had quickly become Unilevers leading international shampoo brand. Sunsilk shampoo was available in 18 countries in term of personal care products categories. Sunsilk as a market competitor, they are steadily gaining market share and at present market situation, they capture 34% of total market share. By 2006, Sunsilk introduce the new and improve look of the entire range. The new variant, long and strong are meet with excellent response from customer and achieving an unexpected success.

3.1 Market demographics The profile for the Sunsilk customer consists of the following demographic, lifestyle and behavior. I. Demographics Sunsilk target market is the females between the ages group 16-40 belonging to the lower and middle income classes who are single or married. In general, Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people. II. Lifestyle Sunsilk target market is users who are student because of the inexpensive and normal market price that are affordable for them. Besides that, the target market profile is working women that needed to take care of their appearance especially the white collar worker. III. Behavior Sunsilk target market is the women users who expect to have shiny and healthier hair. Besides that, the target market is also women who understand their hair conditions and seek solution to treat their hair problem. The target markets also are who want to look confident and comfortable in front of other people. 3.2 Market Needs Sunsilk understands that every woman wants to be happy and their happiness could be achieved when she receives positive acknowledgement from others. Therefore, Sunsilk seek to fulfill the benefit that the women want and help them to better understand herself to know what she really needs. i. Specialized products Sunsilk have designed specialized products to address hair "issues" of each culture. Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. Sunsilk Shampoo provides real solution to modern womens lifestyle and knows exactly what the hair needs".

ii.

Different size designs Sunsilk understands the women need when they go for travel, for family use, for individual use or tester before purchase. Sunsilk shampoos are in 7sizes which are 10ml and 12ml for sachet, 100ml, 180ml, 200ml, 240ml, 400ml and 750ml for bottle package. The different sizes allow the customer buy the desire size of shampoo due to different situations, buying behavior, income level and purchasing power of customer.

iii.

Packaging The packaging design of Sunsilk range is well-through-out and makes the brand look expert and modern. It emphasizes on the variant of the shampoo but not communicated well to customer. The new packaging has clearly identified that there are separate product for each type of hair conditions and problems. This will make the customer easily to recognize the product they need and use the suitable product that suit to their hair problems.

3.3 Market Trends With the competition from local and multinational companies due to rationalization of excise duties, Sunsilk has not been able to gain the desired market share in the market. Sunsilk has got the advantages of keeping their price lower than P&G shampoo which is Sunsilk main competitor. While for P&G has captured big market share in the market due to effective promotion activity. Sunsilk shampoo successful management of any large organization requires extensive and effective use of information. Effective use of information is necessary to make quick and informed decisions, to stay in touch with market dynamics and to stay ahead of competition. Sunsilk need to have with them up to date information regarding their competitors as wells as their customers. 3.4 Market Growth Average Market growth in the shampoo market over the last few years is more than 20% and are expected average growth over the next few year will increase to 25%. With the price are affordable and advantages of keeping their price lower than the competitor which are P&G, Dove and Pantene, therefore potential for market growth is increase in a steady manner. Besides that, Sunsilk shampoo is distributed nationwide and uses a niche approach to win in the personal
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care market. Shampoo is non-durable goods that required for daily or frequent use that typically consumer need to buy these product at least once a month. Therefore, this situation shows that there are potential market growths for Sunsilk shampoo. Besides that, Sunsilk has huge potential of rural market 72% of total population but not yet develops a successful strategy to penetrate this market. Sunsilk should capture the rural market by implement two strategies which are developing strong distribution structure and adopting packaging and pricing for gain a market in these unexploited market. 3.5 SWOT Analysis of Sunsilk Strength y Company has advanced technology and well skilled professionals. y Available in various variants to suite every type of hair need. y The lowest prices compared to y y Weakness y Competitor has strong promotional activities. Customers are offered better

alternatives by the competitors. Competition intense in the hair care segment. Threat y Multiple competitors with similar offerings y Competition from in-house brands like Clear, Clinic Plus. more y Consumers are not loyalty, easy switching brands.

competitors. Opportunity y y Is well known in the provinces. Sunsilk Co-Creations-Partnering with 7 of the worlds best hair experts for new and improved products. y Consumers are becoming

quality conscious.

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3.6 Competition Sunsilk exists in the pure competition. The new Sunsilk shampoo aims to fulfilling the need of its target market by offering a high quality, assessment of concept in term of acceptability, credibility and perceived benefits that it offers a healthy choice shampoo alternative to target customer. Sunsilk is acting as a market challenger against Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than Head & Shoulder shampoos but Head & Shoulder has captured a bigger share of the market due to its intense promotional activities. 3.7 Product Offering The range consists of Sunsilk:

A. Sunsilk Anti-Dandruff Solution Shampoo (Blue Bottle) Sunsilk Anti-Dandruff Solution Shampoo is enriched with ZPT Citrus Complex, cleanses and refreshes while purifying your scalp to drive out dandruff from the first wash and nourish your hair back to its natural beauty.

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B. Sunsilk Hair Fall Solution Shampoo (Golden Bottle) Sunsilk Hair Fall Solution Shampoo is full of Mustard Oil Complex for hair with boosted strength and density that oozes health and radiance. It strengthens and nourishes that crucial first inch of hair. C. Sunsilk Stunning Black Shine Shampoo (Black Bottle) Sunsilk Black Shine Shampoo with Henna Mica Complex and cleanses to remove residue to reveal your hairs natural shine and protects from UV rays which can cause hair to dull over time, its help in reflect rich black hair that glows beautifully. D. Sunsilk Lively Clean & Fresh Shampoo (Light Green Bottle) Sunsilk Lively Clean & Fresh Shampoo with Vitamin Citrus Complex and cleanses excess scalps sebum and nourish to prevent itch. It reflects long lasting freshness; scalp itchiness will be a thing on the past. E. Sunsilk Silky Smooth & Manageable Shampoo (Pink Bottle) Sunsilk Silky Smooth Shampoo with keratin Yoghurt Nutria Complex and cleanses and coast and nutrients to smoothen, it able to align and reduce friction between strands. It reflects visibly smoother hair that falls back into place. F. Sunsilk Damage Hair Reconstruction Shampoo (Orange Bottle) Sunsilk Damage Repair Shampoo with Olive Serum Nutria Complex which aid rebuilds natural cellular structure of hair. It penetrates and fills holes and cracks in each strand layer by layer. G. Sunsilk Straight Perfection Shampoo (Grey Bottle) Sunsilk Straight Perfection Shampoo with Acqua-Lysine Complex which help to lines up hair fibers to tame frizzy hair. Use it for remarkably straighter and sleek long all day long.

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3.8 Critical Issues As years of business, Sunsilk has come in the mature stages of the product life cycle. The company that has achieved its market share goal and enjoys the most profitable period. Sales grow at a decreasing rate and then stabilize. Competition may result in decreased market share. The competing products may be so similar at this point, increasing the difficulty to differentiate the product. The critical issues are for Sunsilk to:     Differentiate Sunsilk product and brand with its competitors. Extend the life of the Sunsilk Reconsider Sunsilk marketing positioning into the marketplace. Encourage its competitors customers to switch, increasing usage per customer, and converting non-users into customers.

4.0 Marketing Strategy The key to the marketing strategy at the maturity phase is focusing on operating strategies to extend the life of the Sunsilk. Sunsilk provides hair care solutions in 80 countries around the globe. Sunsilk is able to address all of the different segments within shampoo market because, no matter what are the hair type or problem of users, Sunsilk have the products and the knowledge to make the users hair feel and look beautiful every day. Sunsilk is predicted to continue to be successful the company can use various methods to keep sales. 4.1 Mission Statement Sunsilks mission is to fulfill the need of its target market by offering highly quality, assessment of the concept in term of its acceptability, creditability and perceived benefits, that it offer a healthy choice shampoo alternative to the targeted consumer. The theme of the products shall be anchored around the motto: Softness, Shine and Manageability of Hair. 4.2 Marketing Objectives At the maturity stage, the strong growth in sales diminishes. Competition may appear with similar product. There are several marketing objectives of Sunsilk at this point. The first is to

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defend market share while maximizing profit or stealing it from competitors. This objective can be achieved through pursuing effective marketing strategies. Furthermore, it is important to differentiate their product from their competitors, by higher product quality than rivalry, broader and more attractive product range than rivalry and higher level of customer satisfaction than rivalry. 4.3 Financial Objectives One of the financial objectives of Sunsilk is to increase volume growth by 2% per quarter. Sunsilk as a leader in hair care industry and their accelerate innovation is bringing them to market bigger and better innovations and rolling them out faster. Another financial objective of Sunsilk is to increase sales growth rate by 4% per quarter. Competitive intensity remains high but they have responded by continuing to focus on improving in-market execution and rapid rollout of innovations. All of these are underpinning their performance which contributes to accelerate their sales growth. In addition, Sunsilk also able to increase sales through pursue several strategies. Other than focus on profitable volume growth and sales growth, whilst to generate cash flow of Sunsilk are also one of the financial objectives. Generate cash flow is essential for recouping the initial investment and generating excess cash to support the new products. Sunsilk is able to generate cash flow through their innovative strategies that pursue. 4.4 Target Market Commonly, the end users for Sunsilks products are those end consumers who buy the products for the use to satisfy their personal demands. Because of the Sunsilks products are ordinary products, their main target market usually will focus on those who need their shampoos, at least a female and young adult, where their age range are between 16 and 40 years old who need an actualization and acceptance of the society. Sunsilk target its market on the basic of consumer buying behavior, income level and purchasing power of consumers. Therefore, these target markets mostly are belonging to the lower and middle income classes However, Sunsilk cover the whole market irrespective of these classes in their promotional activities.

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4.5 Positioning Positioning is the act of designing the companys offering and image to occupy a distinctive place in the minds of the target market (Kotler Keller, Marketing Management 13th edition, pg.308). The goal of Sunsilk is to position itself as a brand which provides the solutions to all hair problems which facing by women nowadays. Therefore, the positioning of Sunsilk is understand where understand that every young adult are expecting to be delighted. Sunsilk is a popular personal care brand under the Unilever. The intended positioning of the Sunsilk over the years has changed from Shampoo plus cosmetic to Beauty Shampoo, after that Hair Expert for nowadays. Sunsilks focuses only on the technical and functional attributes for their products in their advertised effort such as through the media which include television, print and online. It is a brand which provides different variants for different consumer needs. Also, in almost all the places or countries, Sunsilk primarily targets on teen or middle aged women and harps of the benefits of shiny good looking hair and emotional appeal of beauty. Sunsilk want be a brand which know women feel, the needs of them and Sunsilk are telling them. We feel what you feel. 4.5.1 Sunsilks positioning is shown in this competitive map Sunsilk Shining in one product Smooth and Silky Anti-dandruff shampoo and provide an extra conditioner in a package. Hair Fall Damage Repair Shampoo Combining conditioner Lower Class Immediate Effects Positioning vs. Brand Matrix          (http://www.slideshare.net/situmobe/10-step-marketing   Head& Shoulder    Pantenee

plansunsilk-v52berly)

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Therefore, Sunsilk positions strongly in a niche market opportunity because it has different attributes which other brands didnt have. 4.6 Strategies One of the objectives of Sunsilk is to position itself as a brand which provides the solutions to all hair problems which facing by women nowadays. However, as years of business, Sunsilk has facing the mature stages of the product life cycle problems nowadays. Maturity stage is a slowdown in sales growth because the product has achieved acceptance by most potential buyers. The profits stabilize or decline because of increased competition (Kotler Keller, Marketing Management 13th edition, pg.318). This situation calls for some marketing strategies which could revitalize the product of Sunsilk in order to let their products stays in the market. There are three potential strategies in order to keep the products profitable of Sunsilk into the late stages of maturity: I. Market Adjustment Sunsilk may have to attempt to modify the size of their potential pool of consumers. The size of the market for Sunsilk should be adjusts in a number of ways. Also, Sunsilk might to adjust their advertising messages or offering some free samples to consumers in order to try to appeal a new set of customers. Sunsilk should try to attract consumers who are unaware of their products or who are interest with them. Besides, Sunsilk should try to luring the consumers away from their competitors in case it can help to encourages market growth and pushes their competitors toward the market decline stage.

II.

Product Adjustment Sunsilk should try to stimulate their sales by modifying the products characteristic through the quality improvement, feature improvement or style improvement. In conjunction with the market adjustment, this strategy can help the Sunsilk to stay in the growth maturity stage. In the quality improvement, Sunsilk should focus in increase their products functional performance. On the other hands, Sunsilk should add new features in their products such as size, weight, materials, additives and others in order to expand
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their products performance, versatility, safety or convenience in their feature improvements. This way can help Sunsilk to build the brands image as innovator and will win the loyalty of market segments which value these features. Lastly, the style improvement which focus on increase the products esthetic appeal.

III.

Marketing Program Adjustment Sunsilk might try to stimulate the sales by adjusting the marketing mix. A product marketing mix is made up the four Ps which are product, price, place and promotion. y Product Sunsilk should make adjustment and add features in their products in order to differentiate their products from competition products that may have been introduced. y Price Possible price reductions should take by Sunsilk on their products price in order to response to the competition to avoid a price war and attract cost-conscious shoppers. Besides, price rising also can help to appeal to consumers who are associate higher costs with better quality. y Place Reseller of Sunsilk should get new distribution channels and incentives in order to avoid losing the shelf space for Sunsilk. y Promotion Sunsilk should emphasis on their differentiation of products and building of brand loyalty. This strategy will be an incentive to get the competitors consumers to switch toward Sunsilk.

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5.0 Conclusion Sunsilk has offers 7 type functions of hair shampoo to target women that have different hair problem in Malaysia. The goal of Sunsilk is to position itself as a brand which provides the solutions to all hair problems which facing by women nowadays. Therefore, the positioning of Sunsilk is understand where understand that every young adult are expecting to be delighted. In the maturity part, Sunsilk has using different marketing strategies to attract more new customer such as adjust their advertising messages or offering some free samples in order to try to appeal a new set of customers and maintain potential customers such as add new features in products performance. Average Market growth in the shampoo market over the last few years is more than 20% and are expected average growth over the next few year will increase to 25%. Sunsilk provides hair care solutions in 80 countries around the globe. Sunsilk is able to address all of the different segments within shampoo market because, no matter what are the hair type or problem of users, Sunsilk have the products and the knowledge to make the users hair feel and look beautiful every day. Sunsilk is predicted to continue to be successful the company can use various methods to keep sales.

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6.0 References Retrieved November 26, 2011, from http://www.unilever.com.my Retrieved November 26, 2011, from http://en.wikipedia.org/wiki/Sunsilk (2010). Sunsilk & Its Branding Strategies. Retrieved November 30, 2011, from

http://www.scribd.com/doc/34994170/Sunsilk-Its-Branding-Strategies F. Roslyn. (2011). Marketing Strategies for the Maturity Stage. eHow Contributor. Retrieved November 30, 2011, from http://www.ehow.com/info_8503578_marketing-strategiesmaturity-stage.html T. Sendy, Florensia. (2009). Integrated Marketing Communications Plan on Sunsilk Shampoo. Journal of Marketing. Retrieved November 30, 2011, from

http://marketingresearchperspectives.blogspot.com/2009/05/promotional-campaign-forsunsilk.html The Product Life Cycle. Marketing. Retrieved November 30, 2011, from

http://www.netmba.com/marketing/product/lifecycle/ Objectives and Goal Setting. Retrieve November 28, 2011, from

http://mystrategicplan.com/resources/objectives-and-goal-setting/ Report of Sunsilk. Retrieved November 29, 2011, from

http://www.docstoc.com/docs/12164016/SUNSILK Sunsilk VS Headshoulders. Retrieve November 28, 2011, from

http://www.slideshare.net/Onlyurs/sunsilk-vs-headshoulders The Product Life Cycle. Retrieve November 28, 2011, from

http://www.quickmba.com/marketing/product/lifecycle/ Unilever Trading Statement First Quarter 2011. Retrieve November 28, 2011, from http://www.unilever.com/images/ir_q111-trading-statement_tcm13-263117.pdf Unilever Trading Statement Third Quarter 2011. Retrieve November 28, 2011, from http://www.unilever.com/images/ir_Q3_2011_full_announcement_tcm13-276387.pdf
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Marketing

Express.

Retrieve

November

28,

2011,

from

http://books.google.com.my/books?id=3dp0cR45FZcC&pg=PA210&lpg=PA210&dq=at +the+maturity+stage+is+to+improve+cash+flow&source=bl&ots=OvGnWk206Q&sig= LMKT3HxKoQXc6FsO7gyOwq4xGuc&hl=en&ei=K6rZTrGMFIrMrQehJDnDQ&sa=X&oi=book_result&ct=result&resnum=7&sqi=2&ved=0CEkQ6AEwBg#v =onepage&q&f=false

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