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JOSEPH DIMARINO

Haddon Heights, New Jersey 08035 jdimarino@comcast.net Home: (856) 546-7848 Cell: (856) 655-3461

SUMMARY
An accomplished audience development professional with a proven track record for growing print and online audiences through a variety of channels including direct mail, e-mail, telemarketing, SEO, SEM, social media and viral marketing, lead nurturing and other channels. ABC and BPA auditing and reporting. Newsstand experience. Excellent overall marketing skills. Strong leadership abilities. Sharp forecasting and analytical skills (including web metrics). Superior planning and organization skills. Excellent writing skills. Extensive P&L responsibilities. Able to deal with broad spectrums of individuals in a wide variety of settings. Proficient in Microsoft Word, Excel, Power Point, and Quickfill.

PROFESSIONAL EXPERIENCE
THE MCGRAW-HILL COMPANIES, New York, New York 2007-2011 Director, Audience Development Solely responsible and held accountable for the profit and loss of five business-to-business titles (1 paid weekly, 3 controlled monthlies, and 1 paid semi-annual directory). Oversee publishers entire print and digital audience development efforts. Titles include Aviation Week & Space Technology and Business and Commercial Aviation. Generate $7 million a year in revenue and oversee yearly circulation expense budget of $3million Manage department of two circulation managers. Increased gross renewal rate by 10% and net renewal rate by 19% Increased renewal rate pay up percentage by 24% and new subscription pay up percentage by 12% Responsible for planning and launching five digital magazines. Created and established formal monthly circulation reports. Greatly improved customer service by utilizing fulfillment companys capabilities by incorporating customer care pages, e-bills, e-renewals, electronic welcome e-mails and more. Increased online page views by 10% using outbound e-mail, SEM and viral marketing. Incorporated subscriber lead generation and nurturing programs using social media platforms such as Facebook, Linkedin and Twitter. NBD MEDIA, LLC, Barrington, New Jersey

2006-2007

President/Publisher
Solely responsible for the profit and loss of the company which included two regional monthly association magazines (Philadelphia Golf Magazine and New Jersey State Golf) and one semi-annual directory (Regional Golf Guide). This included print and online products. Company generated over $650,000 a year from various revenue streams. Increased companys revenue through non-traditional print mediums such as paid circulation, reprints, single copy sales, banner advertising, webinars and more. Directed all areas of company including advertising, editorial, production, art, finance and circulation. o Wrote and produced all print and online marketing, circulation and sales collateral o Oversaw in-house and outside sales representatives o Launched two websites which enabled sales representatives to renew many advertisers by incorporating rotating banner ads, videos, podcasts, blogs and more o Purchased SEO software which enabled sites to achieve higher search engine rankings organically as well as using SEM campaigns TIGER OAK PUBLICATIONS, Minneapolis, Minnesota Director, Circulation Marketing Circulation Management and Newsstand Distribution Management

2005

PAGE 2 jdimarino@comcast.net

JOSEPH DIMARINO (m) 856-655-3461

Solely responsible and held accountable for the profit and loss of 16 regional consumer and business-tobusiness titles (2 monthlies, 1 bi-monthly, 13 quarterlies). Oversaw publishers entire print and digital circulation efforts as well as new product launches, lead generation, pricing policies and brand awareness. Magazines included Seattle Magazine, Seattle Business Monthly, and Northwest Home and Garden. Increased lead titles paid circulation by 38% by using various marketing channels. Increased lead titles renewal rate by 25% by strictly enforcing renewal processes and by adding renewal efforts (including telemarketing, tip-ons and two renewal letters). Managed department of three; established departments processes which included writing a customer service training booklet, setting up daily cash reports and month-end accounting reports. Converted controlled title into paid title; launched new business publication and web site. Responsible for newsstand distribution and single copy sales. Increased overall newsstand sell-through ratio by 16% by eliminating unproductive dealers, cutting draw while increasing it to productive outlets and other means. Analyzed all sales data and cover analysis. Hired new national distribution company along with newsstand consultant COMMONWEALTH BUSINESS MEDIA, East Windsor, New Jersey 2000-2005 Director, Circulation Circulation Management Solely responsible and held accountable for the profit and loss of 25 titles (1 daily, 7 weeklies, 2 monthlies, 1 bimonthly, 4 quarterlies, and 10 annuals). Oversaw publishers entire circulation efforts including new product launches, lead generation, pricing policies and brand awareness. Titles included The Journal of Commerce, Pacific Shipper, and Musical America. Generated $9 million in yearly revenue and oversaw budget expenses of $1.5 million. Managed department of 22 which included customer service and telemarketing. Successfully planned and implemented an in-house fulfillment conversion system; merged two companies circulation departments within 3 months. Relaunched five magazines and successfully converted two free websites to paid sites. Successfully implemented programs that maintained and increased circulation for lead title during a relaunch from a daily newspaper to a weekly magazine. Directed and implemented ABC and BPA audits (includes 100% PDR). Increased circulation on titles ranging from 5% to 10% using various marketing channels. Increased renewal rates and decreased expenses by bringing duties in-house, utilizing better timing sequence, telemarketing, and other campaigns. Saved company $750,000.

OTHER RELATED EXPERIENCE


THE CRAFTS REPORT PUBLISHING CO., Wilmington, DE, Circulation Manager CONTROL GROUP, Wilmington, DE, Senior Marketing Consultant EASTERN MORTGAGE SERVICES, Trevose, PA, Marketing Manager ILC DOVER, INC., Frederica, DE, Marketing Communications Specialist

EDUCATION
Bachelor of Science, Marketing, Rowan University, Glassboro, New Jersey.