Robyn Croll, MBA

Montreal, Quebec H2J 2X3

514.843.4242 robyn.croll@videotron.ca

PROFILE Accomplished strategic marketing professional with extensive background in direct and database marketing. Focus on leveraging consumer and transactional data to deliver return on marketing investment for acquisition, retention and loyalty initiatives. Recognized for building strong relationships with senior management and collaboration between cross functional teams. Excellent presentation and communication skills with a proven record delivering actionable insights, directed towards growth and profitability. Experience within retail, consumer product good, hospitality and subscription service industries. PROFESSIONAL EXPERIENCE AND KEY ACHIEVEMENTS Director, Strategic and Analytic Consulting Services 2007 - 2011 Epsilon, Wakefield, Massachusetts (Leading marketing services firm with over 2300 employees worldwide. Broad array of data-driven,

multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Division of Alliance Data Systems, a publicly traded company.)

Provided strategic marketing leadership to top and mid-tier US companies across multiple verticals enabling the clients to maximize return on database investment Uncovered opportunities for sustainable direct to consumer relationships resulting in increased levels of engagement Developed cross sell and upsell strategies leading to cross category sales growth and deeper customer loyalty Customized purchase affinity analyses for deeper understanding of consumer shopping patterns Managed development and implementation of successful prospecting and churn reducing initiatives resulting in greater profitability Created actionable segmentation strategies enabling more targeted communications and increased return on marketing investment Defined targeting and measurement plans to maximize consumer engagement Drove increased departmental revenue by selling additional post sales client projects

Senior Business Consultant, CRM Professional Services, 2001 2007 1998 - 2007 Account Manager, Direct Marketing Services, 1998 2001 NSB Group (Formerly STS Systems, currently Epicor), Pointe Claire, Quebec (Leading Montreal based retail software company, providing POS and back office software and consulting

services to US and Canadian retailers.)

Developed strategic marketing opportunities to leverage consumer data for mid-tier US and Canadian retailers Developed targeting and evaluation plans for direct marketing campaigns providing enhanced measurement ability Assessed customer lifetime value enabling better marketing investment strategies Evaluated loyalty initiatives to accurately measure program success Developed post mortem analyses on promotional campaigns for return on investment evaluation Defined segmentation strategy to allow for better targeted communication plans Developed Proximity Analysis Assessment to leverage geo-marketing tools Supervised internal team members Managed CRM database implementation and delivered client training Augmented department visibility through increased sales revenue and client satisfaction

Branch Manager, 1996 1998 Assistant Branch Manager, 1995 1996 Enterprise Location DAutos, Montral, Qubec

1995 - 1998

(International brand with over 6000 locations in the US, Canada and Europe. Recognized as the leader in the replacement vehicle industry)
Responsible for business development with car dealerships, insurance companies and body shops Negotiated exclusivity agreements and rental increases with key business partners Created and implemented sales and marketing plans Drove 20% increase in branch rental revenues Managed branch rental office, including supervising employees, accounts receivable and collections 1994 - 1996 Summer 1993

Tour Guide Canadian Centre for Architecture, Montreal, Quebec Planning Assistant Department of Planning and Development, City of Halifax, Nova Scotia EDUCATION Executive MBA, McGill-HEC Montral Graduate Certificate in E-Commerce, John Molson School of Business, Montreal Master of Urban and Rural Planning, Technical University of Nova Scotia, Halifax Bachelor of Political Studies, Queens University, Kingston, Ontario LANGUAGES Bilingual English and French COMPUTER SKILLS Microsoft Office (Word, Excel, PowerPoint, Project, Access) Working knowledge of SQL INTERESTS Architecture, tennis and travel

2011 2006 1994 1990