Cambridge marketing College

prospeCtus

www.marketingcollege.com

colleges around the uk birmingham bristol cambridge cardiFF edinburgh guildFord leeds london manchester newcastle nottingham

Contents
Where we are What we provide The CMC Study Package Course Directors Study Methods Distance learning Taught Courses Saturday Seminars Executive Programme Evening Programme In-house Programme 03 04 06 08 09 09 10 10 11 12 12 13 13 14 15 16 16 17 18 19 20 21 22 23 24 25 26 28 29 29 30 30 31 32 33 34

Chartered Institute of Marketing (CIM) Qualifications CIM Introductory Certificate CIM Professional Certificate CIM Professional Diploma Specialist Pathways Specialist Pathway - Charity Marketing Specialist Pathway - Agri & Rural Business Specialist Pathway - Arts Marketing Specialist Pathway - B2B Specialist Pathway - Pharmaceutical Marketing Specialist Pathway - Professional Services Specialist Pathway - Sports Marketing

CIM Diploma In Hospitality and Tourism Marketing Chartered Postgraduate Diploma In Marketing The Cambridge Chartered Programme CIM CAM Digital Marketing Diplomas CIM CAM Diploma In Marketing Communications

Chartered Institute of Public Relations (CIPR) Qualifications CIPR Foundation Award CIPR Advanced Certificate CIPR Diploma

CMC Short Courses Alumni Association Applying to the College Terms and Conditions 02 | CMC

study Centres around the uk

EDINBURGH

NEWCASTLE MANCHESTER LEEDS NOTTINGHAM

CARDIFF BRISTOL

BIRMINGHAM CAMBRIDGE

LONDON

GUILDFORD

Cambridge marketing Colleges in birmingham Aston Science Park Faraday Wharf Holt Street Aston Birmingham B7 4BB Cambridge marketing Colleges in bristol Engineers House The Promenade Clifton Downs Bristol BS8 3NB Cambridge marketing Colleges in Cambridge St. Johns Innovation Centre Cowley Road Cambridge CB4 0WS Cambridge marketing Colleges in Cardiff Freshbaked Group House Three The Maltings East Tyndall Street Cardiff CF24 5EA

Cambridge marketing Colleges in edinburgh Edinburgh Conference Centre Heriot-Watt University Edinburgh EH14 4AS Cambridge marketing Colleges in guildford Barnett Hill Wonersh Guildford GU5 0RF Cambridge marketing Colleges in leeds Leeds Trinity & All Saints Brownberrie Lane Horsforth Leeds LS18 5HD Cambridge marketing Colleges in london Institute for Practitioners in Advertising at 44 Belgrave Square London SW1X 8QS

Cambridge marketing Colleges in manChester Carrington Business Park Manchester Road Carrington Manchester M31 4DD Cambridge marketing Colleges in neWCastle Fenwick Room Newcastle University Castle Leazes Halls of Residence Spital Tongues Newcastle upon Tyne NE2 4NY Cambridge marketing Colleges in nottingham Cripps Hall University Park Nottingham NG7 2RJ

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Cambridge marketing College provides

reputation and experienCe
Established in 1991, we have over 20 years experience of teaching professional qualifications and have built a reputation for quality and success. We currently have over 1650 delegates studying with us around the world. Passionate about developing high achieving marketing and PR professionals not just putting people through courses, last year 98% of our delegates said they would recommend us.
CmC would like to thank our delegates, tutors and staff for allowing us to use their photographs in our prospectus.

We have consistently pioneered improvements in delivering marketing knowledge for over 20 years - join in our success; benefit from our experience.

Widest range of Quality study materials

Not only do we provide study guides, lecture notes and text books but there is an ever expanding online support including webinars, podcasts, blogs and more see page 6.

top Quality support

not sure which course is best for you? All the College staff are responsible for supporting our delegates. We offer a onestop shop approach to answering queries and providing solutions to problems. One call can get you all the answers you need 0844 2250510 or email Shane with your CV: shane@marketingcollege.com

Shane and all the people I and my

colleagues spoke to were great patient, supportive, efficient and friendly. Lynwen Davison, Derbyshire County Council

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flexible study options

If you want to study from home or anywhere in the world we have options to make it as easy as possible through our Distance Learning and World Service programmes. If you prefer a taught course there are study centres across the UK to choose from. See page 3. Executive Weekends Saturday Seminars Evening Classes Distance Learning Supported Open Learning World Service

exCellent tutors Who are praCtising professionals

We pride ourselves on the fact that our sixty tutors are practising marketing or PR professionals from diverse backgrounds, who bring a wealth of relevant experience and a current set of skills to our courses. Many are Chartered Marketers and examiners and all have proven teaching abilities. They consistently deliver excellent pass rates. A specialist tutor is provided for each module who will agree a work programme and assignment schedule with you. There is no limit placed on the number of times that delegates may email tutors. Whilst our tutors are all practising marketers, they invariably endeavour to respond within 24 hours of your query. Within the UK, telephone access to tutors is also available by appointment. This effectively means that you have your own personal marketing expert on tap.

exCellent pass rates

Our track record means a healthy return on your training investment. In the last year: 80 classes achieved a 100% pass rate including groups of Distance Learners Our results for all qualifications were above the CIM averages with outstanding results for: the CIM Introductory Certificate the new Professional Certificate the new Professional Diploma 100% vs. 75% 86% vs. 59% 82% vs. 59%
Cim pass rate 75% 59% 59% 54% 79%

CmC pass rate Introductory Certificate New Professional Certificate New Professional Diploma Postgraduate Diploma CAM Diploma CIPR Advanced Certificate CIPR Diploma 100% 86% 82% 73% 82% 100% 100%

Based on information available at time of print

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the Cambridge marketing College study paCkage

We have developed a unique study package. This includes study guides, text books and our Learning Zone - a bespoke online resource which goes beyond the standard academic Virtual Learning Experience of Blackboard or Web CT and combines the best of business learning. study guides The study guides have been specially compiled by Cambridge Marketing Colleges and leading educational publishers. The course material in the study guides is complete with a step by step guide to the syllabus, real life examples, self-test exercises and related assignments. Study guides come as a pdf on disk to allow onscreen reading, annotation and highlighting, making this a truly portable study companion. Printed copies in presentation folders are available at additional cost, delivered to the workplace. The latest versions of our study guides are placed on the website for delegates to download. All delegates are shipped their personal copies when they enrol but this way they can keep up to date and get access to their study guides from anywhere in the world if they have left them behind when traveling. text books Uniquely among CIM study centres we provide all UK based delegates with a pack of companion text books to compliment our study guides and improve your learning experience. These are delivered to the workplace so that you do not have to spend time and resources finding the right materials. the learning zone This bespoke online resource goes beyond the standard Blackboard or Web CT. The Virtual College offers a micro-site for each module of each course. Within each area are the tools to allow you to learn on the move, research your subjects, read articles, check key dates and to see the latest news. The site contains: podcasts - recorded by our expert tutors, or actual evening lectures. online tutorials - these are live Webinars available for delegates to attend and interact with tutors or view later at t your leisure. Comments on your draft assignments and exam practice questions - each course has a series of tutor marked assignments and additional activities, which test your knowledge of the material and are marked by our expert tutors. The tutors then provide feedback to you on how you can improve your assignment or exam technique.

assessments - the Learning Zone gives delegates access to current assignments and to past papers and examiners reports for examined subjects. key dates for submissions, registration and exams - to keep you on track. discussion forums - we do not have just one area for discussion, we have five. Delegates run a Facebook Group, the College runs a Discussion Forum for delegates on the college website, the Tutors write a Blog each week and we run two LinkedIn groups: one for current delegates and one for Alumni. We also have a Twitter feed for tutors. downloadable files of lecture notes - Our tutors have spent many years honing the tuition material used by our delegates. These lecture notes are available to you as files in Word and PowerPoint. Delegates attending taught courses will receive notes from their module tutor prior to attending the course.

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learning zone researCh areas

really simple syndication The College has created a unique news aggregator to collect live marketing news from hundreds of websites. Segmented by sector, such as B2B or direct marketing, the feeds can be searched, edited and cut into Word or emailed to colleagues. All to help you do your research quickly and efficiently. online Webinars These are scheduled throughout the year and offer delegates the opportunity to get briefings on new assignments, discuss new topics and form virtual syndicate groups. The latter is now essential for the new case studies being set at all levels. specialist research sites At the top of each microsite there are buttons for those in specialist marketing areas such as Arts, Sports, B2B etc. These give access to a broker screen of 6 websites which focus on the relevant sector plus a list of hyperlinks to other websites of use for researching your assignments. online library of journals The College also provides access to the CIMs online library of marketing journals. These are updated daily and can be searched for your specialist subject areas. In addition, the online library will hold your search and update you when new articles are posted on your topic. key articles For each module we have produced pinpoint hyperlinks to the essential articles that you should read.

Being an active Marketer requires a lot of dedication to work. You then have a home life to balance and on top of this you are studying. So we have tried to make that studying as convenient as possible. To keep you up to date on any changes to the microsite for your module(s) we have put an RSS button. This allows you to see offline if any new items have been posted to the site.

What most stood out for me on the course was the range of support mechanisms offered by the College: webinars, online resources, revision sessions, one to ones with tutors etc. Administrative support offered by Shane has been efficient, helpful - and above all friendly. Evening Class Postgraduate Diploma Delegate

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some of our Course direCtors

Charles nixon mba fCim fCam frsa Chartered marketer Chairman and founding director of Cambridge Marketing Colleges Charles has many years of marketing experience, from government relations, through market research to marketing communications and strategy. He gained this experience across a broad range of industries including textiles, software, telecommunications and financial services working for Arthur Andersen, Mercury Communications, Extel Financial and Touche Remnant. Charles consults in marketing for high technology and publishing companies. He is a former member of the CIMs International Board of Trustees and is President of the CIM Cambridgeshire Branch. Charles has an MBA from Warwick Business School. He is a Fellow of CAM, CIM and the Royal Society of Arts. Charles is an experienced tutor and delivers courses across all levels of the CIM and CAM qualifications.

kiran kapur ba (hons), mphil (oxon), Chartered marketer Course Director for Distance Learning Kiran has worked predominately in Financial Services with expertise in customer relationship marketing and customer communications. As a consultant, she has worked as project manager for companies including Liverpool Victoria, Barclays, London Life and Cazenove. She has taught a wide variety of courses at the College in Cambridge since 1999 and is the Distance Learning & Overseas Course Director, and a CIM examiner. Kiran is undertaking a part-time Doctorate with Kings College, London, researching distance education theories, including specific issues facing overseas learners and the design and delivery of distance learning courses.

heather yaxley mCipr Course Director for Public Relations Heather has over 15 years experience working in-house for major brands and within consultancy environments. She has a strong reputation for developing innovative marketing and PR campaigns within a strategic framework. She has experience developing consumer, B2B and corporate initiatives in the public, private and charity sectors across the education, automotive, FMCG and arts worlds. With an extensive academic knowledge and her own business, Applause Consultancy, Heather is one of the most qualified trainers in her field. Under the concept of Greenbanana, Heather has created a top global PR blog and educational resource. She is currently studying for an MA in higher education at Portsmouth University.

terry nicklin bsc dipm mCim mba Chartered marketer Course Director for the Cambridge Chartered Programme and CAM Diplomas Terry teaches Marketing Communications and the Digital courses for the College, and also delivers one of the modules on the Marketing for Technology Companies programme. He has clocked up over twenty five years experience in marketing and sales. He has worked as Marketing Director and Head of Marketing in engineering, technology and professional services companies including Domino Printing Sciences, QP Group and Cambridge Display Technology. In the public sector, he has worked as Technology Translator for the Sensors and Instrumentation Knowledge Transfer Network. He has broad international marketing and sales experience, and has been a popular speaker at international conferences. Terry now runs Keynote PR, specialising in PR and communications for a variety of clients. He holds the CIM Diploma and has an MBA from Warwick University. Terry is Chairman of the Chartered Institute of Marketing Cambridge Branch.

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study methods
distanCe learning
Distance Learning is one of our most popular programmes and we have three flexible Distance Learning study options: Distance Learning I which provides 12 months support. Distance Learning II which provides support for 24 months and includes taught revision seminars. World Service option for delegates studying outside the UK. We have had Distance Learning delegates from all over the UK and from over 100 different countries around the world. One of the key benefits of distance learning is the flexibility. You can start when you want, choose when and where you study, and set your own pace. If you want to complete your course quickly you can have tutor support at the same time for as many modules as you need. If work or other pressures mean you need to slow your studies down you can extend your support and even upgrade to attend taught sessions. We have a specialist Distance Learning Course Director, kiran kapur, who will help you get started on your studies, work out a personal study plan with you, be there to answer questions and help you keep your studies on track. In addition all three options include: specialist tutor support for each module - our tutors are practising marketing professionals who bring current business experience and proven teaching skills to our courses. Many are Chartered Marketers and they consistently deliver excellent pass rates. There is no limit on the number of times you may contact your tutor by email. study guides on Cd-rom using Adobe Acrobat software allowing onscreen reading, highlighting, and annotation - making them a truly portable resource. The Guides include links to the syllabus, reading references, self-test exercises, real life examples and assignments to be completed and marked by your tutor. Feedback from your tutor will help you monitor your progress and see how you can improve your assignment or exam technique. text books for all UK based delegates, delivered to the workplace so that you do not have to spend time and resources finding the right materials. Recommended reading lists are provided for World Service delegates to access locally to keep their courier costs to a minimum. on-line support the CMC Learning Zone see pages 6 & 7 A key benefit of studying by Distance Learning with us is that we also teach courses throughout the year. If you want additional tuition and are able to travel to one of our study centres you can upgrade and attend taught sessions for all or some of your modules or attend revision classes for extra support prior to exams. Alternatively, if you know from the outset that you would like some taught support then you can select the supported open learning option on the application form, and choose the two modules for which you would like to attend taught sessions.

inCluding uniQue speCialist CertifiCates and diplomas

We teaCh over 30 different marketing and pr Courses

Hi Kiran Ive had my results today, two Bs, which is great.......Thank you for all your help throughout the course, all of the tutors have been so helpful whilst completing assignments and the feedback has been so useful. Adebayo Onigbanjo, Delegate studying the Postgraduate Diploma by Distance Learning in the USA

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taught Courses saturday seminars

As delegates are continually stretched to work longer hours, standard evening classes are near impossible for many busy executives, and work free weekends with time to relax can be a luxury. Consequently, we have introduced Saturday Seminars for several centres instead of full taught weekends. These are at Birmingham, Bristol, Edinburgh, Guildford, Leeds and Nottingham. In addition Saturday Seminars are also now available for the Professional Certificate at Manchester. These classes offer high quality tutoring at a convenient time. Seminars start at 9.30am, conclude at 5pm and take place once every two to three weeks, leaving enough weekend for rest and relaxation. Timetabling is such that delegates can study for one or two modules for each assessment period. In addition to the CMC Study Package this convenient and cost-effective study option includes: Attendance at 2 taught Saturday Seminars for each module. Lunch and refreshments on each day of the seminars. Revision courses for those taking exams and Exam Technique Seminars. Assignment briefings. Support for up to 24 months. The Saturday Seminar Programme enables delegates to benefit from face-to-face expert tuition and discussion with fellow delegates. Many delegates appreciate the course not taking up an entire weekend. Delegates should allocate between 4 and 6 hours for home study per module each week for the duration of the course.

last year We had over 80 Classes

I have been associated with the founder, Charles Nixon, the Directors and Faculty of Cambridge Marketing Colleges since it was founded over 20 years ago. Throughout this period I have been so impressed with the quality of their teaching and their total commitment to their students and delegates, that I was delighted to accept their invitation to become Academic Advisor, a role I take very seriously. As a Professor at Cranfield, Henley, Warwick, Aston and Bradford Business Schools, as well as being Vice-Dean of CIMs Academic Senate, I keep fully abreast of the latest developments in marketing practice and education and I have no hesitation in recommending CMC to anyone interested in furthering their career in marketing. A fantastic success story. A deserved market leader - I mean every word! Emeritus Professor Malcolm McDonald

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With a 100% pass rate

intensive Weekend exeCutive programme

The Executive Programme is designed for delegates who have very busy work schedules but want face-to-face tuition in order to get the most from their studies. The Executive Programme runs in Cambridge, Manchester and Newcastle. In addition to the Study Package the Executive Programme includes: A two-day (Saturday and Sunday) taught study weekend for each module at your choice of College location. The flexibility to mix and match dates to suit busy work lives and study in Cambridge, Manchester or Newcastle. Lunch and refreshments on each day of the weekend sessions. Assignment briefings and Exam Technique Seminars. MP3 audio book on strategy for Postgraduate Diploma delegates. Revision Courses in Bristol, Cambridge, Edinburgh, Guildford or Manchester for those taking exams. Study Support for up to 24 months allowing the delegate to choose their pace of study. The Executive Programme enables delegates to get the best of both worlds: Studying at home/work at their own pace but with the benefit of learning with expert tutors and discussion with fellow delegates from a wide variety of industries. Each weekend is taught by a specialist tutor who is available via the telephone, fax, mail or email to answer questions and mark assignments. Delegates should allocate between 4 and 6 hours for home study per module each week for the duration of the course if studying via the Executive Programme.

our 60 tutors are professional marketers

The CIM Professional Diploma in Marketing has been brilliant for my career and future opportunities. As well as making me a more capable and confident marketer, it has served to demonstrate my value at work; even by the half-way point in the diploma! The diploma has given me expectations of my next role that would not be justified without it. I think the course and study method was spot on for my circumstances; I was able to give it my all, had some great tutors and actually enjoyed it! The group dynamic has been great sharing our experiences has opened us to perspectives from outside our own industries and has given us all valuable insights for both the assignments and our working practice generally. The different contexts have made the theoretical aspects much easier to grasp.The range of experience brought to the sessions by tutors and fellow students alike has been invaluable! This is a great course, get it under your belt.

or pr praCtitioners

Zo Neville-Smith, Marketing Communications Officer, Saffron Building Society

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evening programme
The Evening Programme allows delegates to study their chosen course one evening a week and complete within 12 months and is only available in Cambridge. However, if you want to study at a faster pace you can attend a second evening a week and complete in 6 months. In recognition of this, we allow delegates the freedom to vary their attendance between one and two evenings a week at will. Providing you inform the College there is no additional charge. Please see the separate datasheet at the back of the brochure for Evening Programme timetables. In addition to the CMC Study Package the Evening Programme provides: 8 evening classes per module between 6 and 8pm. Coffee and light refreshments at each class. Revision courses for those taking exams. Exam technique sessions and assignment briefings. Study support for up to 24 months. Delegates may occasionally find that work demands mean attendance at classes every week becomes a problem. In such circumstances, delegates can opt to take modules by Distance Learning or the Executive Programme reducing attendance to a minimum. Delegates should allocate between 2 and 4 hours per module for home study each week for the duration of the course.

in-house programme
For committed organisations we can establish a Marketing College on your site with a resource centre and dedicated visiting tutors to deliver in-company training to meet your specific requirements. We can deliver any of the mainstream or specialist CIM, CAM and CIPR programmes that we offer, leading to a recognised professional qualification. This includes our specialist pathways for Agri and Rural Businesses and the Arts, B2B, Charities, Pharmaceutical, Professional Services and Sports sectors; and our one day short courses including an Introduction to Marketing, and Marketing for SMEs. We are open to your requirements.

The course has given me more confidence to rely on my own abilities and decision making. At the same time I am able to draw on a reserve of marketing tools and knowledge when needed. It has allowed me to show a concrete commitment to marketing and has enabled a significant career change with my current employer. Studying through evening classes ensured that I remained motivated and guaranteed that I allocated time to my studies. In addition it was good to share discussions and network with the other students. I most enjoyed discussing real life examples and also preparing the case study on a specific industry for the exam. What most stood out for me on the course was the range of support mechanisms offered by the college: Webinars, online resources, revision sessions, one-ones with tutors et cetera. Administrative support offered by Shane has been efficient, helpful - and above all friendly. Andrew Burrell, Marketing Manager (Product Marketing for range of fixed switches, copper and optical access products) Nokia Siemens Networks

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Chartered institute of marketing (Cim) QualifiCations Cim introduCtory CertifiCate in marketing

This course is an ideal introduction to marketing. It looks at marketing in different situations and considers the Not for Profit, Service and Business to Business sectors as well as the Consumer market. The course is available via Distance Learning or over 2 days at our Birmingham, Bristol, Cambridge, Edinburgh, Guildford, Leeds, Manchester, Newcastle and Nottingham centres.

ENTRY QUALIFICATIONS This course is ideal for people who are new to marketing and have no formal qualifications (beyond A-Levels). Work experience is important in getting the most out of the courses and achieving the qualification. DURATION You are given tutor support for six months which should easily cover you for this entry level qualification.

STUDY METHODS Most delegates Distance Learn but you can also study at Saturday Seminars at Birmingham, Bristol, Edinburgh, Leeds, Guildford or Nottingham, or Executive Weekends in Cambridge, Manchester or Newcastle (subject to sufficient numbers). ASSESSMENT For those who wish to gain the qualification after the taught course there is an on-line multiple choice exam at the end of day two and then a work based

assignment to be completed over 3 months. The online examination is taken at our Research and Administration Centre in Swavesey or at the closest Pitman Centre to you (subject to a fee). SUPPORTING MATERIALS All delegates are provided with a Study Guide and text book and full access to the CMC Learning Zone.

a 100% pass rate for the introduCtory CertifiCate

THE MODULES WHAT IS MARKETING? This introduces the seven Ps of marketing theory and looks at marketing internally and externally. UNDERSTANDING CUSTOMER RELATIONS Looks at managing and communicating effectively with internal and external customers.

in the most reCent Cim results We had

By the end of the course you should understand the function of marketing and its role in an organisation; know about the seven Ps (product, price, place, promotion, people, process and physical evidence) and how to apply the marketing mix; understand more about customers and managing customer relationships; and be able to communicate with internal and external customers in different ways.

You will also be very well placed to go onto the CIM Professional Certificate and will be eligible for a 350 discount off the College fee for the Certificate.

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Cim professional CertifiCate in marketing

This qualification gives an overall understanding of the workings of a marketing department and practical learning on marketing communications.

ENTRY QUALIFICATIONS The course is suitable for those with some experience in marketing and with limited academic qualifications or delegates with non-marketing degrees and limited marketing experience. DURATION Each Module requires 45 hours of study. Delegates should allow 6 8 hours home study per module per week. For executives in a full-

time position the course usually takes 12 months to complete. STUDY METHODS Delegates can choose to study on a Distance Learning or a Taught Course basis or may combine the two and choose to do some modules by Distance Learning and some by Taught Sessions. Saturday Seminars are available at Bristol, Edinburgh, Guildford, Manchester and Nottingham or Executive

Weekends in Cambridge. SUPPORTING MATERIALS All delegates are provided with a set of Study Guides and text books and full access to the CMC Learning Zone.

elaine bertram pgdip mCim

Elaine is an experienced marketer who brings extensive knowledge and skills gained over 17 years in marketing roles both in the UK and Asia Pacific. Having become qualified through CMC, Elaine is an excellent empathic tutor.

MARKETING ESSENTIALS This module provides delegates with an awareness of the various tools of the marketer, an appreciation of their strengths and weaknesses, and the skills necessary to use them effectively and creatively at an operational level. Assessment is by Exam STAKEHOLDER MARKETING This module provides delegates with an understanding of

stakeholder needs and the complexity of the Decision Making Process enabling the use of a range of communications media across a variety of target audiences and business settings. Assessment is by Assignment MARKETING ENVIRONMENT This module explores the new business world in which organisations operate, how the activities of organisations are

structured and identifies marketings role within those structures. Assessment is by Case Study based Exam INFORMATION AND RESEARCH This module shows how to obtain, organise and use the information needed for marketing. Assessment is by Assignment

If the question of why bother to do exams is currently running through your mind then consider the meteoric rise of our delegate Emma Gooderham. Emma Gooderham joined Allies Computing Ltd, based in Framlingham, Norfolk as a Sales Coordinator. Allies Computing develops and sells the PostCoder range of address lookup software which can be added to websites and CRM applications. Emma studied by Distance Learning at Cambridge Marketing College and completed the Professional Certificate, Diploma and Postgraduate Diploma. As her studies progressed, so did her career. She was promoted to Sales Manager and within 6 months she was Sales and Marketing Manager. Five years after commencing her studies, Emma was appointed Managing Director at Allies Computing, succeeding company founder Dr Peter Allies who had been in the position for 20 years. Asked about her CIM studies Emma said Ive enjoyed every minute of my studies with Cambridge Marketing College. The tutors are very experienced, can discuss any Marketing issue put to them and provide appropriate real life examples. The college is excellently run and I have always felt valued. As I have been studying via the Distance Learning route, the revision days have been key for me to meet other students and discuss what I have learnt. I would thoroughly recommend studying for a CIM qualification at Cambridge Marketing College. Emma Gooderham, Managing Director of Allies Computing

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Cim professional diploma in marketing

The CIM Professional Diploma in Marketing is vital for marketers who are concerned with managing the marketing process at an operational level and have a future management role in mind.

ENTRY QUALIFICATIONS A Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits come from marketing OR three plus years of appropriate experience working in marketing. DURATION Each Module requires 45 hours of study. Delegates should allow 6 8 hours home study per module

per week. For executives in a fulltime position the course usually takes 12 months to complete. STUDY METHODS Delegates may elect to study by Evening Classes in Cambridge, Saturday Seminars in Bristol, Edinburgh, Guildford and Nottingham, or by Executive Weekend Courses in Cambridge and Manchester. Alternatively delegates may study by Distance

Learning over 1 or 2 years. sUPPORTING MATERIALS All delegates are provided with a set of Study Guides and text books and full access to the CMC Learning Zone.

THE MODULES MARKETING PLANNING PROCESS This module is designed to provide a detailed understanding of the synergistic planning process and its links with the delivery of marketing strategy. Assessment is by Assignment DELIVERING CUSTOMER VALUE THROUGH MARKETING This module focuses on the development and delivery of effective marketing mix strategies.

Topics include the development of the product portfolio, managing marketing channels, managing the communications mix and managing the service expectations of customers. Assessment is by Case Study based Exam MANAGING MARKETING This module is about developing the marketer as a manager, giving them the knowledge and understanding required to develop and manage the marketing infrastructure and the

organisations capability and capacity. Assessment is by Assignment PROJECT MANAGEMENT IN MARKETING This module focuses on the development of a management process to support the creation and control of marketing projects, including the use of research and information and preparing proposals and briefs to identify needs comprehensively. Assessment is by Assignment

The Professional Diploma course has given me the confidence that I know what I am talking about. I was recently promoted and would never have got this position, at this stage in my career, without the qualification. The tutors were really helpful, whilst clearly busy during the day, made time for help via email, plus also before and after the sessions. Also I came to see Charles one day who gave me 20 minutes or so to run over my work so far. The administrative support was excellent, very helpful and friendly, no problems at all. I really enjoyed being able to apply the teaching to my work environment. Too often in my degree we had made up case studies, plus also I had no experience of a working environment. It also gave me something great and focussed to put onto my CV. Nick Mann, Sales and Marketing Programmes Manager, University of Cambridge

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speCialist pathWays
The College has for some years now led the marketplace by developing specialist pathways through the CIM qualifications to allow Marketers in specific sectors to apply the theoretical knowledge to their organisation with the help of expert tutors and specialist texts. The courses give delegates the double advantage of gaining an internationally recognised professional qualification whilst addressing the marketing issues faced in their specific sector.

speCialist pathWay for those in Charity marketing

This CIM Professional Certificate Programme presents delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the charity sector. There has never been a more important time for Charities to get their message across. The impact of todays economic conditions on Corporate giving, Government cutbacks and the challenge of the Big Society mean that charities more than ever need to rely on the skills of their marketers to achieve their goals.

ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualification (see page 14) and should additionally be working for a Charitable company/body/ institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per

module. For an executive in a fulltime position the course usually takes 12 months to complete. STUDY METHODS Delegates study the same syllabus as the standard CIM qualification but apply it to the Charity sector. They are supported by a dedicated personal tutor who is a specialist in Charity marketing, by specialist

textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard qualification. ASSESSMENT Assessment is by a combination of two examinations and two work-based assignments.

THE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research DELEGATE SUPPORT Delegates have a specialist Course Director, Paul Chambers, to guide them through the mainstream theory, apply the theory to the Charity sector, discuss and answer sector specific questions and issues, and advise on exams and

the work-based assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates

and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed This specialist pathway gives delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College to confirm your completion of the specialist pathway.

paul Chambers - Course leader for the Charity marketing pathway

Paul has extensive marketing experience at Board level with brands in the DIY and Automotive Aftermarket, including Bostik, Ronseal, Hammerite, Rain-X, and Slick 50. Paul has also worked for advertising agencies on brands including Mars and Pedigree Petfoods. He has been involved with the set up of SMEs and currently works for a charity, Young Lives, helping smaller charities across Cambridgeshire and Peterborough. Paul has been a member of the Chartered Institute of Marketing for over 30 years and enjoys giving back his experience to the new generation of marketers.

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speCialist pathWay for those in agri and rural business

This variation in the Chartered Institute of Marketing Professional Certificate is designed to help farmers and small producers of food and drink in the UK develop their marketing skills and take advantage of opportunities in the market place. It is based on the CIMs syllabus ensuring that it provides the key knowledge and skills needed for successful marketing. But it does more than provide the theory and explain the jargon. It shows how marketing tools are used in practice. It includes a wealth of real life examples and case studies to illustrate how the core ideas that make up successful marketing are being used by farmers and food and drink producers.

ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualification (see page 14) and should additionally be working for an Agri or Rural company/body/ institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per

module. For an executive in a fulltime position the course usually takes 12 months to complete. STUDY METHODS Delegates study the same syllabus as the standard CIM qualification but apply them to the an Agri or Rural sector. They are supported by a dedicated personal tutor who is a specialist in an Agri or Rural marketing, by specialist textbooks and

online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard qualification. ASSESSMENT Assessment is by a combination of two examinations and two work-based assignments.

THE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research DELEGATE SUPPORT Delegates have a specialist Course Director, Henry Matthews, to guide them through the mainstream theory, apply the theory to the Agri - Rural sector, discuss and answer sector specific questions and issues, and advise on exams and the work-based assignments which

apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups

Support for up to two years from enrolment, but this may be renewed if needed This specialist pathway gives delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College to confirm your completion of the specialist pathway.

henry matthews - Course leader for the agri & rural businesspathway
Henry is both an experienced practitioner and marketing lecturer. He teaches marketing up to MBA level and has worked in agribusinesses in the UK and overseas for over 25 years. Henry was Director of a family farming business in Essex which apart from producing traditional arable crops marketed meat direct to consumers and diversified the business into organic production and the development of farm buildings. He is now a partner in an agricultural enterprise in Ukraine. Henry has taught and lectured marketing since 1990 at a variety of levels. He currently is a Senior Lecturer at Writtle Agricultural College. He was involved with the Food Chain Centre in developing training packages for farmers and farmer groups in marketing and supply chain management.

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speCialist pathWays in arts marketing

CMC has developed specialist pathways for Arts Marketers at two levels: The CIM Professional Certificate and Professional Diploma. Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the Arts sector. They are supported by a dedicated personal tutor who is an Arts marketer and by specialist textbooks and online tutorials. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the Arts sector. Both courses are endorsed and supported by the Arts Marketing Association (AMA). ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for an Arts company/ body/institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per module. For an executive in a fulltime position the course usually takes 12 months to complete. STUDY METHODS Delegates study the same syllabi as the standard CIM qualifications but apply them to the Arts sector. They are supported by a dedicated personal tutor who is a specialist in Arts marketing, by specialist textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard qualifications. WEEKEND MODULE UPGRADES For delegates able to attend the College and wishing to discuss face to face with a tutor, CMC offers the ability to upgrade to a Weekend Course for the standard qualifications. These Weekend Courses are available at our Bristol, Cambridge, Edinburgh, Guildford, Manchester and Nottingham study centres.

THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research

THE DIPLOMA MODULES 1 Marketing Planning Process 2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing

DELEGATE SUPPORT Delegates have a specialist Course Director, Kate Sanderson, to guide them through the mainstream theory, apply the theory to the Arts sector, discuss and answer sector specific questions and issues, and advise on exams and the workbased assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module

Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed These specialist pathways give delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College/AMA to confirm your completion of the specialist pathway.

kate sanderson - Course director for the arts marketing pathways

Former Director of Communications for the West Yorkshire Playhouse, Kate Sanderson is a Partner at Indigo Ltd, a Consultancy working with diverse arts and cultural organisations. Working both on marketing and audience development strategies and strategic marketing planning, recent work includes the Audience Data UK project, Belfasts new arts centre and Curve in Leicester.

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speCialist pathWays in b2b marketing

CMC has developed specialist pathways for B2B Marketers at two levels: The CIM Professional Certificate and Professional Diploma. Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the B2B sector. They are supported by a dedicated personal tutor who is an B2B marketer and by specialist textbooks and online tutorials. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the B2B sector.

ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for a B2B company/ body/institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per module. For an executive in a fulltime position the course usually takes 12 months to complete.

STUDY METHODS Delegates study the same syllabi as the standard CIM qualifications but apply them to the B2B sector. They are supported by a dedicated personal tutor who is a specialist in B2B marketing, by specialist textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard qualifications.

WEEKEND MODULE UPGRADES For delegates able to attend the College and wishing to discuss face to face with a tutor, CMC offers the ability to upgrade to a Weekend Course for the standard qualifications. These Weekend Courses are available at our Bristol, Cambridge, Edinburgh, Guildford, Manchester and Nottingham study centres.

THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research

THE DIPLOMA MODULES 1 Marketing Planning Process 2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing

DELEGATE SUPPORT Delegates have a specialist Course Director, Tony Wilson, to guide them through the mainstream theory, apply the theory to the B2B sector, discuss and answer sector specific questions and issues, and advise on exams and the workbased assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module

Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed These specialist pathways give delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College to confirm your completion of the specialist pathway.

tony Wilson phd mCim - Course director for the b2b marketing pathways
Tony Wilson has a Physics PhD from Cambridge University and 25 years experience working for international high technology companies, mostly in Strategic Marketing, Product Management and Strategic Selling. Tony runs his own consultancy business, helping technology-based companies to make robust Marketing and Selling Strategies and to define and install business processes for their execution. Tony was formally Marketing Manager for a global semiconductor equipment company that increased its annual sales from 40m to 400m in 5 years. Tony lived for 8 years in mainland Europe and operated around the world, from California to China.

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speCialist pathWays in pharmaCeutiCal marketing

CMC has developed specialist pathways for Pharmaceutical Marketers at two levels: The CIM Professional Certificate and Professional Diploma. Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the Pharmaceutical sector. They are supported by a dedicated personal tutor who is a Pharmaceutical marketer and by specialist textbooks and online tutorials. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the Pharmaceutical sector. The Pharma Marketing environment is changing rapidly and companies need to constantly refine their approach not only to build for future success but to remain in business. These two specialist pathways for those in Pharma Marketing are designed to help managers successfully address the many new opportunities and challenges facing all life science marketers.

ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for an Pharmaceutical company/body/institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per module. For an executive in a fulltime position the course usually

takes 12 months to complete. STUDY METHODS Delegates study the same syllabi as the standard CIM qualifications but apply them to the Pharmaceutical sector. They are supported by a dedicated personal tutor who is a specialist in Pharmaceutical marketing, by specialist textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard

qualifications. WEEKEND MODULE UPGRADES For delegates able to attend the College and wishing to discuss face to face with a tutor, CMC offers the ability to upgrade to a Weekend Course for the standard qualifications. These Weekend Courses are available at our Bristol, Cambridge, Edinburgh, Guildford, Manchester and Nottingham study centres.

THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research

THE DIPLOMA MODULES 1 Marketing Planning Process 2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing

DELEGATE SUPPORT Delegates have a specialist Course Director, Dr Barrie James, to guide them through the mainstream theory, apply the theory to the Pharmaceutical sector, discuss and answer sector specific questions and issues, and advise on exams and the work-based assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module

Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed These specialist pathways give delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College to confirm your completion of the specialist pathway.

barrie James - Course director for the pharmaceuticals marketing pathways

Dr James manages Pharma Strategy Consulting which specialises in finding creative and pragmatic solutions to marketing and strategy issues. Earlier in his career he held executive positions in marketing, strategic planning, operating management and marketing education with Merck & Co, Ciba-Giegy, Schering-Plough, Biogen and Syntex and has operated in most of the major countries in Europe, the Americas, Asia, the Middle East and Africa. Dr. James holds both a Masters and a Doctoral degree in Management from Brunel University and the Diploma in Marketing. He was a Visiting Fellow at Henley Management College and has won the prestigious McKinsey Award.

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speCialist pathWays in professional serviCes

CMC has developed specialist pathways for Professsional Services Marketers at two levels: The CIM Professional Certificate and Professional Diploma. Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the Professional Services sector. They are supported by a dedicated personal tutor who is a Professional Services marketer and by specialist textbooks, online tutorials and tailored assignments. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the Professional Services sector. Both courses are endorsed and supported by the Professional Services Marketing Group (PSMG).

ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for a Professional Services company/body/institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per module. For an executive in a fulltime position the course usually takes 12 months to complete.

STUDY METHODS Delegates study the same syllabi as the standard CIM qualifications but apply them to the Professional sector. They are supported by a dedicated personal tutor who is a specialist in Professional marketing, by specialist textbooks and online tutorials. Delegates may study both pathways by Evening Classes in Central London or by Distance Learning or choose to upgrade and attend taught sessions for the standard

qualifications. In addition for the Diploma, Saturday Seminars are available at our Guildford study centre. WEEKEND MODULE UPGRADES For delegates outside London or Guildford you can upgrade to a weekend course for the standard qualification at our Bristol, Cambridge, Edinburgh, Manchester and Nottingham study centres.

THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research

THE DIPLOMA MODULES 1 Marketing Planning Process 2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing

DELEGATE SUPPORT Delegates have a specialist Course Director, Andrew Hedley, to guide them through the mainstream theory, apply the theory to the Professional sector, discuss and answer sector specific questions and issues, and advise on exams and the tailored workbased assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module

Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed These specialist pathways give delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College and the PSMG to confirm your completion of the specialist pathway.

andrew hedley Course director for the professional services marketing pathways
An architect by profession, Andrew has an MA and MBA focused on professional services strategy and marketing. He has twenty years experience of managing and advising professional service firms including four years as the managing director of an architectural firm and ten years in the legal sector as the business development director of two of the UKs largest law firms.

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speCialist pathWays in sports marketing

CMC has developed specialist pathways for Sports Marketers at two levels: The CIM Professional Certificate and Professional Diploma. Delegates study the same syllabus as the standard CIM Professional Certificate/Diploma in Marketing and apply the theory to the Professional Services sector. They are supported by a dedicated personal tutor who is a Sports marketer and by specialist textbooks and online tutorials. The aim is to present delegates with the framework of mainstream marketing theory whilst addressing the marketing issues faced by marketers in the Sports sector. Both courses are endorsed and supported by Sport England. ENTRY QUALIFICATIONS Delegates must meet the entry criteria for the standard qualifications (see pages 14 and 15) and should additionally be working for a Sports company/ body/institute or with a connected organisation. DURATION Each module requires 45 hours of study. Delegates should allow 6 8 hours home study per week per module. For an executive in a fulltime position the course usually takes 12 months to complete. STUDY METHODS Delegates study the same syllabi as the standard CIM qualifications but apply them to the Sports sector. They are supported by a dedicated personal tutor who is a specialist in Sports marketing, by specialist textbooks and online tutorials. Delegates may study by Distance Learning or choose to upgrade and attend taught sessions for the standard qualifications. WEEKEND MODULE UPGRADES For delegates able to attend the College and wishing to discuss face to face with a tutor, CMC offers the ability to upgrade to a Weekend Course for the standard qualification. These Weekend Courses are available at our Bristol, Cambridge, Edinburgh, Guildford, Manchester and Nottingham study centres.

THE CERTIFICATE MODULES 1 Marketing Essentials 2 Stakeholder Marketing 3 Marketing Environment 4 Information and Research

THE DIPLOMA MODULES 1 Marketing Planning Process 2 Delivering Customer Value through Marketing 3 Managing Marketing 4 Project Management in Marketing

DELEGATE SUPPORT Delegates have a specialist Course Director, Nick Wake, to guide them through the mainstream theory, apply the theory to the Sports sector, discuss and answer sector specific questions and issues, and advise on exams and the workbased assignments which apply the general theory to your own organisation. In addition delegates receive: Specialist marketing text books plus standard classic marketing texts Standard CMC Study Guides for each module

Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and ask questions of other delegates and tutors, and form online syndicate or local support groups Support for up to two years from enrolment, but this may be renewed if needed These specialist pathways give delegates the double advantage of receiving both the internationally recognised CIM qualification and an award from the College/ Sport England to confirm your completion of the specialist pathway.

nick Wake Course director for the sports marketing pathways

After Haymarket Publishing, Nick went into the world of marketing services with CPM working with clients such as Mercury Telecommunications, the Multiple Sclerosis Society, Comet incentive services and Pedigree Petfoods. In 1993 Nick joined Whitbread PLC for seven years in marketing roles across the Thresher, Marriott and David Lloyd Leisure brands. Nick joined Sport England, the UK government agency responsible for funding, in 2001 as Head of Marketing. He now works with performance improvement business Grass Roots, and is a Chartered Marketer.

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Cim diploma in hospitality and tourism

This Diploma provides delegates with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries. This broad-based qualification, designed with an international focus, addressess differences between the hospitality, travel and tourism and other industries and provides delegates with practical and operational marketing skills for junior or supporting roles in marketing or supervisory management in all sectors of the rapidly expanding international visitor economy. This is an exciting time for the hospitality and tourism sector: WTOs Tourism 2020 Vision forecasts that international arrivals are expected to reach over 1.56 billion by the year 2020 - up from just over 1 billion in 2010. Domestic and overseas visitors put an estimated 115bn a year into the UK economy and foreign visitors spending could almost double from 16bn to 31bn by 2020. The number of jobs directly and indirectly linked to tourism could rise by 264,000 to 2.89 million in that time according to a recent study by VisitBritain. The study predicts that favourable exchange rates and the 2012 Olympics mean the tourism sector is likely to grow by 3.5% per annum between 2010 and 2020. This growth has created exciting opportunities for marketers focused on the hospitality and tourism sectors and the CIM Diploma in Hospitality and Tourism is designed to enable marketers to capitalise on these.

We have delegates from over 100 different

ENTRY QUALIFICATIONS You must be educated to at least A Level standard or equivalent, and have a recognised UK degree or equivalent level 5 or 6 qualification, or a relevant level 3 or above qualification in Tourism or Marketing (e.g. CIM Professional Certificate in Marketing). Business or marketing experience would be an advantage but is not essential.

DURATION Each module requires 45 hours of study. Delegates should allow 6-8 hours home study per module per week. For executives in a fulltime position the course usually takes 12 months to complete.

STUDY METHODS The course is available by Saturday Seminars in Bristol and by Distance Learning over 12 months. Delegates wishing to extend their studies may do so on a modular basis. SUPPORTING MATERIALS All delegates are provided with Study Guides, text books and full access to the CMC Learning Zone.

THE MODULES

Countries around the World

MARKETING AND CONSUMER BEHAVIOUR This module is designed to provide a detailed understanding of the synergistic planning process and its links with the delivery of marketing strategy. Assessment is by Assignment

HOSPITALITY AND SERVICES MARKETING This module covers the underlying principles of marketing tourism services, as well as introducing the key aspects of quality and service management theory particularly as they are applied to marketing in a variety of hospitality, leisure and tourism businesses and contexts. It also explores the operational aspects of management within the world of tourism. There is a particular emphasis on the tourism destination because of its crucial role as the outward-facing element of tourism marketing and the focus of the overall tourist experience. Assessment is by Assignment

TOURIST MOTIVATION AND BEHAVIOUR This module introduces delegates to a range of consumer behaviour theory within the context of the diverse international hospitality and tourism industry. By considering these basic behavioural concepts together with an overview of the marketing research process, this subject provides the skills and knowledge needed to undertake effective market segmentation and provide the structure and direction for successful hospitality and tourism marketing practice. Assessment is by Assignment

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Chartered postgraduate diploma in marketing

The Professional Postgraduate Diploma is the final CIM challenge. The course is intended for marketers at higher middle and senior management though not all candidates taking this qualification will have reached this level. The Chartered Postgraduate Diploma has two Stages: Stage I which comprises four modules and leads to the Professional Postgraduate Diploma and then an optional Stage II which comprises an 18 month work-based project and leads to the Chartered Diploma. ENTRY QUALIFICATIONS A Bachelors or Masters degree in business or marketing (or an equivalent qualification) where a minimum of half of the credits come from marketing or a range of experience working at senior marketing management level that has provided potential delegates with the ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing. For direct entry onto Stage II of the Chartered Postgraduate Diploma (in order to gain the Chartered Diploma) entrants will need to satisfy both elements Studying for my postgraduate diploma was both challenging and enjoyable. The knowledge, confidence, skills and strategic viewpoint I have gained as a result of my studies has been invaluable in my career development. The team at Cambridge Marketing College were key to my success and without their support the studying process would have been a lot harder and less rewarding. of the criteria or have the old Postgraduate Diploma and 6 + years experience at management level. COURSE DURATION The time taken to complete the course depends on when you start. The Programmes commence in January, July and September. Stage I takes between 12 and 18 months. Stage II takes 18 months. STUDY METHODS The Chartered Postgraduate Diploma is available through Distance Learning or Executive Weekends in Cambridge and Manchester or Saturday Seminars in Bristol, Edinburgh, Guildford and Nottingham. Evening Classes are available in Cambridge. Distance Learning delegates may also upgrade to Supported Open Learning, attending a Taught Course for two out of four modules. sUPPORTING MATERIALS All delegates are provided with a set of Study Guides and text books and full access to the CMC Learning Zone.

COURSE CONTENT Stage I has four modules and will give you the Professional Postgraduate Diploma: EMERGING THEMES In this module delegates will critically evaluate the impact of a range of new and emerging themes on marketing, business organisations and the changing marketing environment. By the end of the module, delegates will be able to demonstrate an ability to recognise the strategic importance of key themes, and to consider how best to take them into account when developing and implementing marketing strategies. Finally, delegates will have established strategies and mechanisms for anticipating future trends and emerging themes. Assessed by Assignment

ANALYSIS & DECISION This module prepares delegates to undertake a strategic audit of the organisation in order to assess its ability to deliver its business and marketing strategy, and to make strategic choices and decisions based on that audit within the context of a dynamic global market place. The module focuses on the tools for strategic decision making of this type including financial and risk analysis for each decision. Assessed by Case Study based Exam MARKETING LEADERSHIP & PLANNING The focus of this module is on developing and delivering strategic marketing plans to support the organisations value proposition (not just the marketing function). In order to deliver effective plans, delegates must recognise the need

to deliver sophisticated change management programmes. This will require delegates to consider the reasons for change and the types of change management plans that should be put in place. Delegates will demonstrate an understanding of the leadership issues required to execute such change. Assessed by Assignment MANAGING CORPORATE REPUTATION This module looks at the nature and characteristics of reputation management, and at managing the dimensions of an organisations reputation. It also examines the methods of developing effective corporate communications. Assessed by Assignment

Amy McGregor Marketing Manager Cambridge Online

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the Cambridge Chartered programme

Chartered Marketer status is the benchmark of a qualified, experienced and up to date marketing professional. In common with chartered programmes in other professions, Chartered Marketer status is becoming a requirement for those holding the top marketing posts in corporations and institutions. Chartered status is achieved through accumulating 35 CPD hours per year for two years. There are two principal routes to becoming a Chartered Marketer.

ROUTE I: THE PROFESSIONAL POSTGRADUATE DIPLOMA ROUTE, PLUS CCP This is suitable for those with the CIM Professional Diploma, a Marketing degree or Masters Business degree and six plus years marketing experience. Delegates pursuing this route first complete the CIM Postgraduate Diploma in year one and then attend the CCP for the second year of CPD. They may then renew their CCP annually thereafter.

If you have completed the CIM Diploma in the last 12 months you may only need to do 1 year of the CCP to become Chartered. ROUTE II: THE CAMBRIDGE CHARTERED PROGRAMME This programme is ideal for those with significant marketing experience who do not wish to undertake further study at this time. It is more practically based and designed to fit in with experiential learning styles. A rolling programme of events and resources allows members to

stay at the forefront of marketing knowledge. This route is initially for two years and may be renewed on an annual basis thereafter. CCP CORE ELEMENTS The CCP provides a rolling programme of events and resources which you can select to meet your CPD requirement. Core events in the Programme are listed below.

terry nicklin Course director for the CCp

Terry has clocked up over twenty five years experience of marketing and sales in technology, professional services and public sector organisations. He has broad international marketing and sales experience, and has been a popular speaker at international conferences. Terry now runs Keynote PR, specialising in PR and communications for B2B clients. Terry is Chairman of the Chartered Institute of Marketing Cambridgeshire Branch.

CAMBRIDGE DIGITAL MARKETING CONFERENCE This is an annual conference originated by the College and run by the CIM in Cambridge each year in July. Commentators and practitioners present the latest ideas in digital marketing concepts. Attending this conference contributes six CPD hours. MASTER CLASSES Given by well known experts on key subjects, these events are held in the evenings across the UK and will include the opportunity to network. Professor Malcolm McDonald is amongst the prestigious group of speakers. These classes take place several times a year and contribute 1.5 hours CPD hours each. DIGITAL DIPLOMAS CIM - CAM Diploma In Digital Marketing CIM- CAM Diploma in Digital Campaign Planning CIM - CAM Diploma in Digital Media and Branding CIM - CAM Diploma in Mobile Marketing CIM - CAM Diploma in Digital Metrics and Analytics

These Distance Learning courses are available at no additional charge within the two year CCP. They represent substantial discount over the standard course fees and fully satisfy the CPD requirement for the year. These modular courses cover all aspects of digital marketing today. Each Diploma has three modules. You can study individual modules leading to CIM awards or complete three modules to gain one of the above Diplomas. PRESENTATION SKILLS Your ability to present to a number of stakeholders is essential in a senior marketing role. Being able to translate your ideas in a meaningful, persuasive and impactful manner will enhance your ability to further your ideas and those of your organisation. This aspect of the Cambridge Chartered Programme covers presentation technique, negotiation skills and rhetoric. COACHING Qualified coaches can help you in assessing your areas for improvement, your goals and aspirations. They will then support you in designing and maintaining

momentum on a plan to reach those goals, whilst improving your personal awareness, recognising your impact and enhancing your self-confidence. ASK THE EXPERT FORUM The Forum provides access to industry and topic experts from the marketing profession. You can post questions or make a request on the Forum and have it answered promptly. It may be answered by other CCP Members or by CMCs network of Tutors and subject specialists. If none of these has the answer to your particular query, CMC will undertake the necessary research to get the answer for you. KNOWLEDGE ACCELERATORS This is a series of one day or half day courses on a variety of marketing themes. Domain experts share their knowledge of current best practice and engage their groups in discussion and practical exercises.

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Cim Cam digital marketing diplomas

The CIM has launched a new suite of five CAM digital marketing qualifications, including the existing Diploma in Digital Marketing. The five qualifications are: CIM CAM Diploma in Digital Marketing CIM CAM Diploma in Digital Campaign Planning CIM CAM Diploma in Digital Media and Branding CIM CAM Diploma is Mobile Marketing CIM CAM Diploma in Digital Metrics and Analytics Structure Each of the qualifications consists of three modules. Two of these are core to all five diplomas: Marketing and Consumer Behaviour, and Digital Marketing Essentials. The third is a specialist module specific to each qualification. The diagram below illustrates how the choice of your third module dictates the CIM CAM Diploma you will achieve:

MARKETING AND CONSUMER BEHAVIOUR

DIGITAL MARKETING PLANNING IMPLEMENTING DIGITAL CAMPAIGNS DIGITAL MEDIA AND BRANDING PRINCIPLES OF MOBILE MARKETING WEB ANALYTICS & SOCIAL MEDIA MONITORING

DIPLOMA IN DIGITAL MARKETING DIPLOMA IN DIGITAL CAMPAIGN PLANNING DIPLOMA IN DIGITAL MEDIA AND BRANDING DIPLOMA IN MOBILE MARKETING DIPLOMA IN DIGITAL METRICS AND ANALYTICS

AND

DIGITAL MARKETING ESSENTIALS

MARKETING AND CONSUMER BEHAVIOUR This module provides delegates with an awareness of the various elements of the marketing mix and an appreciation of how consumers go about making purchase decisions, in a variety of consumer, business, public service and social market environments. The overall purpose is to understand the theories of marketing through the use of basic psychology and sociology.

DIGITAL MARKETING ESSENTIALS This module has three sections - campaign tools, their application, and monitoring digital marketing. More specifically, the unit covers Search Engine Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.

I really enjoyed your lecture and found it very helpful. Hope to stay in touch in future. One of the great things about CMC and now LinkedIn is that people with lots of experience in the marketing profession get connected with those at the beginning of their professional paths. Pavlin Penchev, Digital Diploma Delegate

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Cim Cam digital marketing diplomas

These dynamic qualifications will provide you with the knowledge underpinning the principles of digital marketing and the skills to undertake effective online marketing.

THE FORMAT OF THE NEW DIGITAL QUALIFICATIONS Each of the digital modules stands as an Award in its own right. Passing the relevant assignment leads to a CIM-CAM Award in that subject. Passing all the modules in a particular course leads to a recognised Diploma and allows progression onto the CIM Professional Diploma if not already completed. ENTRY QUALIFICATIONS To gain entry onto the CAM Digital Diplomas you must have either a degree in any discipline, a BTEC in Business Studies or a minimum of 2 years experience in Sales or Marketing.

EXEMPTIONS If you have one of the CIM or CAM Diplomas (after 2006) or a marketing degree you may be exempt from the Marketing and Consumer Behaviour module. To check about exemptions please go to www.camfoundation.com/ exemptions DURATION Each Module requires 45 hours of study. Delegates should allow 6 8 hours home study per module per week. For executives in a fulltime position the courses usually take between 6 and 12 months to complete.

STUDY METHODS Delegates can choose to study on a Distance Learning or a Taught Course basis or may combine the two and choose to do some modules by Distance learning and some by Taught Sessions. The Taught Sessions are available at our Bristol, Cambridge, Edinburgh and Nottingham study centres. ASSESSMENT Assessment is by assignment for all modules. There are four assessment sessions: March, June, September and December.

THE SPECIALIST MODULES DIGITAL MARKETING PLANNING This module aims to provide delegates with the skills and knowledge to understand fundamental digital marketing planning concepts for an organisation. In addition they will explore key factors involved with the implementation, measurement and evaluation of successful campaigns. Similarities and differences covering the mix elements in traditional and digital marketing will be addressed, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security. Assessment is by Assignment

to offer all five neW digital diplomas

The unit will also look at the fast changing landscape of social networking and the part it plays within the digital mix, the key components of a brand and how these can be enhanced through the integration of communication media. Assessment is by Assignment DIGITAL MEDIA AND BRANDING Delegates will evaluate all the key channels used for communicating with the customer and ascertain how they are evolving and can be integrated. In addition to the new models governing digital communications, this unit also features a future trends section, which will be regularly updated, and will consider web 4.0, new influence models and the growing impact of neuroscience on digital communications practice. Assessment is by Assignment PRINCIPLES OF MOBILE MARKETING This module will provide an introduction to good practice in mobile marketing and explore how it fits within the communications mix.

It will also look at ways in which the channel can be maximised and how success in mobile marketing can be measured. Assessment is by Assignment WEB ANALYTICS AND SOCIAL MEDIA MONITORING This module will explore basic online research principles and then examine two themes: web analytics and social media monitoring. Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action. The unit focuses on developing an understanding of KPIs, selecting measurement tools, analysing reports to improve performance and creating tests to improve owned and bought media messages. Assessment is by Assignment

We are one of the first Colleges

IMPLEMENTING DIGITAL CAMPAIGNS This module equips delegates with the skills to deliver digital communications projects. The unit covers four distinct areas: digital concepts, project delivery, campaign control and evaluation, and future trends.

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Cim Cam diploma in marketing CommuniCations

The CAM Diploma in Marketing Communications qualification is ideal for anyone working (or wanting to work) in marketing communications. The qualification is designed to meet the needs of communications practitioners. The course teaches practical skills which can be used in the workplace immediately, as well as the underpinning theory of marketing communications.

ENTRY QUALIFICATIONS To gain entry onto the CAM Diploma in Marketing Communications, you must have either a degree in any discipline, a BTEC in Business Studies or a minimum of 2 years experience in Sales or Marketing.

EXEMPTIONS If you have one of the CIM Diplomas (after 2006) or a Degree in Marketing, you may be exempt from the Marketing and Consumer Behaviour module. DURATION Each Module requires 45 hours of study. Delegates should allow 6 8 hours home study per module per week. For executives in a fulltime position the course usually takes between 12 to 18 months to complete.

STUDY METHOD Delegates may study via Distance Learning or attend Saturday Seminars in Birmingham, Bristol, Edinburgh, Guildford, Leeds and Nottingham or Executive Weekend Programmes in Cambridge, Manchester or Newcastle. sUPPORTING MATERIALS All delegates are provided with a set of Study Guides and text books and full access to the CMC Learning Zone.

THE MODULES MARKETING AND CONSUMER BEHAVIOUR This module provides delegates with an awareness of the various elements of the marketing mix and an appreciation of how consumers go about making purchase decisions in a variety of consumer, business, public service and social market environments. The overall purpose is to understand the theories of marketing through the use of basic psychology and sociology. Assessment is by Assignment

ADVERTISING The key objective is to ensure delegates understand the role and practice of advertising within marketing. In particular, you will consider the different types of advertising, learn how to plan and create advertising campaigns and consider the role and responsibilities of agencies and media owners. Assessment is by Exam

PUBLIC RELATIONS In this module, you will learn about the history and definitions of PR, its function and the different needs of varying audiences. In particular, you will assess the range of different PR techniques and uses as well as learning how to compile an effective PR plan. Assessment is by Exam

INTEGRATED MEDIA The aim of this module is to explore the principles of media research, media selection and campaign planning. You will consider the range and scope of mass UK media, opportunities for advertising creativity and the impact of new technology. Assessment is by Assignment

SALES PROMOTION AND DIRECT MARKETING You will acquire a good working understanding of the range of sales promotion practices and study the nature and scope of direct marketing, allowing you to deliver an effective direct marketing campaign. Assessment is by Exam

I just wanted to drop a quick thank you to you all for helping me to complete my CAM Diploma in Marketing Communications. I thought all the study weekends and the organisation of the course were excellent and have found that it has already been hugely influential on my current employment and my future career plans. Neil Greaves, Marketing Officer, Blackpool Sixth Form College

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Chartered institute of publiC relations QualifiCations

The CIPR is the professional body for PR practitioners in the UK. With over 8,000 members involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR Foundation Award, Advanced Certificate and Diploma are the only professional qualifications specifically designed for PR practitioners. They are widely recognised within the communications industry, both in the UK and around the world. The courses run on a part-time basis, which means you can study alongside your work. You can practise what you learn right away, and both you and your employer will see immediate benefits from your studies. Youll be taught by experienced practitioners and will be able to broaden your perspective by learning alongside other PR professionals from different sectors and industries. APPLICATIONS Application forms and course dates are available from: www.marketingcollege.com Applications must be received by the CIPR at least two weeks before the start date of the course. Please note that applications are considered on a first come first served basis and course places are limited. STUDY CENTRES AND DATES The CIPR qualifications are available at the following study centres: The Foundation Award: Bristol The Advanced Certificate: Bristol, Cambridge and Guildford The Diploma: Bristol, Cambridge, Guildford and Nottingham STUDY DAYS Planned programme of study days comprising presentations, workshops, case studies, group exercises led by an experienced tutor. STUDY MATERIALS AND SUPPORT Professional teaching support team comprising expert, qualified and experienced members including dedicated CIPR course director, session/group leaders, personal tutors and practitioner mentors. Programme of study support including email, telephone and face-to-face contact with assigned tutor. Detailed study plan including key steps relating to pre-session reading, follow up action, feedback tasks and personal development ideas. Pre-study e-learning pack. Downloadable workbooks and other materials (see Green Banana online learning resource). Personal preparation for assignments including assessment guidance sheets, formative feedback on session tasks, example assignments, individual counsel, marking and debriefing. ONLINE LEARNING RESOURCE GREEN BANANA www.greenbanana.biz Membership of Ebsco online marketing and communications library. Discount offers with a number of academic publishing houses.

Cipr foundation aWard

This qualification is an A-level equivalent and provides a detailed introduction to PR, including essential writing and other technical skills. There are three study days (Saturdays) and one three-hour assignment (covering a report, a news release and a short essay) to complete, meaning you could gain a valuable qualification and a head start in your career in public relations within 12 weeks.

THE COURSE Each study day covers a key aspect of public relations: 1. PR activities: You will learn key ideas, theories and techniques involved in PR practice, plus study its relationship with marketing, advertising, journalism, promotion and publicity. 2. Writing for new media: This is the core element of a successful career in PR, youll develop

writing skills, produce news releases and much more. 3. PR professionalism: Understand the role of the professional PR practitioner, overcoming ethical issues you may face and the importance of areas such as corporate social responsibility and reputation management for organisations. Your studies are supported by an experienced PR tutor, online course materials and recommended reading. Study

sessions involve a range of learning methods including interactive exercises and best practice case studies. ENTRY REQUIREMENTS You need to have at least five GCSEs at grade C or above. In addition, If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).

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Cipr advanCed CertifiCate

The Advanced Certificate is aimed at graduates interested in pursuing a career in PR or those who are working in the PR industry at a junior level and who would like to take the next step in their career. The course, which is taught and assessed at undergraduate level, provides a good practical grounding in public relations. The syllabus covers topics such as communications theories, management skills, writing skills, media relations, and PR in practice. THE COURSE It is a part-time, vocational course, which gives students the basic knowledge and understanding of PR theory and practice to develop as effective and efficient communications professionals. The course takes place over 12 months and comprises 48 hours teaching. ENTRY QUALIFICATIONS Applicants for the CIPR Advanced Certificate must be at least 21 years of age and hold any UK degree; or have two years relevant fulltime employment in PR and five GCSEs grade C or above, one of which must be English Language; or have a LCCIEB Group Diploma in PR, plus one years relevant experience. NB: Equivalent qualifications are acceptable.

The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future. Rebecca Gould, Account Executive, Petersens Ltd

CmC delegates aCheived a 100% pass rate for both

the advanCed CertifiCate and diploma in the most

Cipr diploma
The CIPR Diploma is for more experienced professionals and is taught and assessed at postgraduate level. The course focuses on strategic public relations and students will be encouraged to analyse critically and appreciate PR as an integral part of successful business practice. Topics include PR as a management function, theoretical approaches, reputation management, corporate responsibility and stakeholder theory, issues and crisis management, and PR planning. THE COURSE The course takes place over 12 months and comprises 48 hours teaching. For their final assessment, students, supported by their tutor, work on a project in their chosen specialist area. Very often this project is work-related, which also benefits students employers. Students will examine case-studies and practical PR examples, and discuss them with other PR practitioners in workshops. Recommended texts are also used for a more theoretical analysis. ENTRY QUALIFICATIONS Applicants for the CIPR Diploma should: hold the CIPR Advanced Certificate; or hold a relevant post-graduate professional qualification plus one years full-time employment in a public relations or relevant environment; or hold a degree in business, marketing, management or communication studies plus one years relevant full time employment; or hold any other UK degree plus two years experience in PR; or have four years relevant fulltime employment in PR and five GCSE passes, one of which must be in English Language.

reCent Cipr results

I would highly recommend the CIPR Diploma Course run by Cambridge Marketing College. It has allowed me to reflect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit. Christine Birchall, Corporate Communications and Marketing Manager, Norfolk County Council

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CmC short Courses

We also offer a range of short, practical courses which can be delivered at our Study Centres, in-house or studied by distance learning. ONE DAY TAUGHT COURSES These include our very popular: Introduction to Marketing which explains the key concepts and tools of Marketing including the 7Ps, segmentation, targeting and how to prepare and implement a marketing plan. Marketing for SMEs - which focuses on the key concepts and tools of marketing for smaller business as well as the practicalities of developing and implementing a low cost marketing plan. If you have a specific requirement we would be happy to put together a tailored course for you. MARKETING FOR TECHNOLOGY COMPANIES PROGRAMME We have been running our very successful marketing for technology companies programme in Cambridge for 16 years. The programme comprises a series of one-day courses aimed at the special requirements of B2B, technology-based businesses. There are now five independent one-day courses in the programme: Market and Product Strategy for Technology Companies. Strategic Selling for Technology Companies. Digital Marketing for Technology Companies. New Product Introduction Process for Technology Companies. Marketing Communications for Technology Companies. In addition this programme is now being rolled out as a live online programme with interactive video webinars so that delegates can participate in courses without having to spend time out of the office. For further information on the programme email: mht@marketingcollege.com or visit www.marketingcollege.com/mht.

THREE MONTH DISTANCE LEARNING COURSES These courses provide in depth knowledge on specific practical marketing subjects. There is an optional assessment at the end of the course which allows the delegate to gain a certificate of completion from the College. INTRODUCTION TO MARKETING AND CONSUMER BEHAVIOUR This course introduces and explains the various elements of the marketing mix and theories of consumer behaviour. It provides delegates with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The course is taken from the wider CAM Diploma in Marketing Communications and has an optional assessment at the end which allows the delegate to gain a certificate of completion from the College. INTRODUCTION TO ADVERTISING This course aims to provide delegates with knowledge and understanding of the role and practice of advertising. The course is taken from the wider CAM Diploma in Marketing Communications and has an optional assessment at the end which allows the delegate to gain a certificate of completion from the College. INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CRM begins with effective Market Segmentation, the sub-dividing of your market place or existing customers into groups who display similar behaviour or characteristics. By marketing your products and services appropriately to each segment you can more effectively and profitably control your Customer Relationship Management (CRM) to deliver best value. This course will explain the principles and strategies behind market segmentation and CRM to enable you to use the theory quickly and effectively in your workplace. INTRODUCTION TO PUBLIC RELATIONS (PR) Public Relations is a much discussed topic, with organisations and brands increasingly needing to raise their profile through third party endorsement, protect their reputation and engage with the myriad of publics in the marketing place. The course is taken from the wider CAM Diploma in Marketing Communications and has an optional assessment at the end which allows the delegate to gain a certificate of completion from the College.

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alumni assoCiation
As practising marketing and PR professionals ourselves we know that learning does not stop once you have your Diploma. You need to keep your knowledge and skills up to date and keep up with the latest ideas and developments in the profession, including the challenges and opportunities of new technology. It is also important to network and make and keep contacts within the profession - to share ideas and learn from others successes. After 20 years of teaching we are unique in being able to offer our graduates membership of an Alumni Association providing access to a number of benefits: College publications over the years we have published a range of newsletters, Think Pieces and Alumni Briefing Papers. These have included CIM Shape the Agenda research reprinted for alumni and briefing papers on Mobile Marketing, Web Analytics & Social Networking. alumni Website we have a dedicated section of our website for alumni providing access to publications, latest news from the College and access to an alumni discussion forum enabling alumni to network with other past delegates, exchange views and keep up to date with marketing issues. master Classes we run master classes for alumni as well as a series of one and two day specialist marketing courses in EMarketing and Marketing for High Technology Companies, and a range of one day short courses including our highly popular Introduction to Marketing for which alumni receive a discount for colleagues. giving back programme this is a voluntary programme where delegates with spare time can be introduced to charitable organisations in need of their marketing expertise. This is a great opportunity for delegates to apply their knowledge in diverse organisations and extend their experience. The charity receives key business support for which they could not pay. the annual Cambridge marketing lecture has become a highlight of the marketing calendar. Each year the College hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues for marketers. The aim is to stimulate debate on key issues and contribute to new marketing ideas. Delegates and alumni have the opportunity to meet and network with other delegates, College tutors, senior representatives from the CIM and CIPR, senior business people and eminent marketers. Our alumni receive an automatic invitation to this major event and access to past lectures given by such eminent marketers as Professors Philip Kotler, Paul Fifield and Malcolm McDonald.

We have a netWork of over 2000 alumni

Consultancy Clinics free hotline advice from College tutors over the phone or one hour face to face advice on marketing problems. Careers guidance free initial careers guidance from our Careers Partners. The College also receives notification from corporate clients of job vacancies and can assist in a placement service for alumni seeking new positions.

Thank you for inviting me to present to Cambridge Marketing College which in itself is a fantastic marketing acheivement. Professor Philip Kotler

Charles Nixon, CMC Chairman and guest speaker Kevin Bishop, Vice President, IBM Worldwide Brand System and Workforce Enablement, at the Annual Marketing Lecture and Dinner 2011

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applying to the College

how to enrol? by telephone - you can provisionally reserve your place by telephoning + 44 (0)1954 234940 and then send in your CV and completed application form with payment details within 7 days or by arrangement with the Registrar. by fax - complete the application form and fax it to the College along with your CV on + 44 (0)1954 234950 together with payment or invoicing instructions. by post - send your completed application form together with your CV and payment or invoicing instructions to: Cambridge Marketing College Research & Administration Centre Cygnus Business Park Middle Watch Swavesey Cambridgeshire CB24 4AA online - www.marketingcollege.com Enrol via our website and apply by credit card or have your company invoiced. When is the best time to enrol? You really can enrol at any time particularly if you are a Distance Learner. Whatever your study method: the sooner you start the better. The more you have read around the subject before you attend a Taught Course the easier, faster and more enjoyable the learning will be. If you want to attend a Taught Course then we will need at least three weeks notice. We do restrict class sizes so dont leave it until the last minute and be disappointed. not sure if work will pay for you? Hand them a copy of the Prospectus (well send you another one ) or print out the Why Us? page on the website so they can see their potential return on investment. split payment over two financial years Many organisations operate their training budgets in line with their financial year. To accommodate this we can arrange to split your college fees over two financial years as long as this is not more than 7 months apart. An administration fee of 100 will be applied to those companies choosing the split payment option. To arrange please contact Pat Hall on 01954 234 945. Discounts are available for multiple applications made at the same time. If the company is going to pay a proportion of the fee then we are happy to send two invoices. entrepreneurial scholarship If you are in a start-up company, with fewer than five employees, we will split your payments over eight months, after an initial 425 deposit. paying for yourself? Put down a 425 deposit and then split the balance over the subsequent eight months by Standing Order (administration charge of 50). Where do i take my exams? You arrange to have your exams with the awarding body at the centre closest to you you choose your own on the CIM website.

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terms & Conditions

Signing the application form confirms that you have read, understood and unconditionally accepted the following points: 1. It is the responsibility of each applicant to satisfy the entry requirements of the Chartered Institute of Marketing (CIM) or CAM Foundation (as applicable). Every assistance will be provided by Cambridge Marketing Colleges (CMC) to enable the applicant to obtain this information from the CIM or CAM. 2. All CIM or CAM registration and examination fees are payable direct to the CIM or CAM. Payment of CMC registration fees should be made by cheque, payable to Cambridge Marketing College and must accompany the application form for a place to be reserved. Tuition fees must be paid in advance of the commencement of the course or as agreed with the College. 3. All copy right on material provided by CMC is the property of CMC. 4. CMC tuition fees do not include: Social Evenings. 5. CMC reserves the right to revise tuition fees at any time. 6. CMC reserves the right to cancel a course or change the schedule for any course, in which case all delegates will be given due notice and also given the options of change or cancellation. In the case of cancellation of a course by CMC prior to commencement, a full refund will be given. 7. CMC accepts no liability to provide extra tuition because of delegate absence through, for example, illness. 8. CMC reserves the right to refuse any bookings. 9. It is a condition of enrolment that a delegate thereby agrees: (a) To take reasonable care of the health and safety of themselves and of the other persons who may be affected by his acts or omissions. (b) To co-operate with all members of the CMC staff in maintaining the requirements of the Health and Safety at Work (1974) Act. (c) Not to interfere with, intentionally or recklessly, nor to misuse anything provided in the interest of health and safety or welfare in the CMC. (d) The CMC accepts no liability for injury or accident however caused whilst in attendance at the College premises. 10. Tutor Support is for two years with the following exceptions: Tuition Support for Distance Learning Programmes is for one years duration. Extensions may be agreed at CMC discretion.
IMPORTANT NOTES The formation or continuation of any course or class is dependent upon adequate delegate enrolment and attendance. The CMC undertakes to take all reasonable steps to provide educational services in the manner set out in the Introductory Pack and in other documents. Should industrial action or other circumstances beyond the control of the CMC interfere with its ability to provide such services, the CMC undertakes to use all reasonable steps to minimise the resultant disruption to educational services. The CMC does not undertake any absolute obligation whatsoever to provide educational services in the manner specified in the Introductory Pack or in any other document, nor does it undertake any other obligation in respect of the provision of educational services which is more onerous than the obligations set out herein. Should you become a delegate of the CMC, this notice shall be a term of any contract between you and the CMC. Any offer of a place made to you by the CMC is made on the basis that in accepting such an offer you signify your consent to the incorporation of this notice as a term of any such contract. The CMC leaflet is issued for information purposes only, and whilst every care has been taken in its preparation, the CMC cannot accept liability for the consequences of any inaccuracy. It is issued on the express condition that all matters covered in it are subject to change from time to time. In particular, the CMC reserves the right, in every case, at its discretion and for whatever reason, to amend fees, and to alter or not to alter classes, courses, parts of courses and other opportunities to study. Any doubt or ambiguity arising from the interpretation of any provision in the CMC leaflet shall be decided solely by the CMC in accordance with English Law. Whilst every care is taken to ensure that advice given as part of any teaching/training programme is correct, neither CMC nor its lecturers or any other staff will accept responsibility for any loss, damage, etc., howsoever arising occasioned by the implementation of such advice. CMC is an equal opportunities training establishment and will not discriminate on the basis of age, gender, race or religion. CMC reserves the right to vary these Terms and Conditions. CANCELLATIONS Cancellations may be made up to 30 days from date of letter of acknowledgement and a full refund will be made less 125.00+ VAT for administration charges. Cancellations after that date will not be entitled to a refund.

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hoW to enrol By telephone you can provisionally reserve your place by telephoning + 44 (0)1954 234940 and then send in your CV and completed application form with payment details within 7 days or by arrangement with the Registrar. By fax complete the application form and fax it to the College along with your CV on + 44 (0)1954 234950 together with payment or invoicing instructions. By post send your completed application form together with your CV and payment or invoicing instructions to: Cambridge Marketing College, Research & Administration Centre Cygnus Business Park Middle Watch Swavesey Cambridgeshire CB24 4AA Internet www.marketingcollege.com Visit our web site and apply by credit card or have your company invoiced. Remember Delegates must ensure they register as a student with the appropriate professional body (CIM, CAM, MRS or CIPR) in order to be assessed. Cim /Cam fees The College fees do not include your yearly CIM/CAM membership fees. As of 1st July 2011 these are: 120 for CIM Professional Certificate / Introductory Certificate 140 CAM Diplomas 200 CIM Professional Diploma 280 Chartered Postgraduate Diploma you should also budget for assessment fees which are paid to Cim/Cam as you progress through the course. estimated total costs at time of print: 110 Introductory Certificate 280 Professional Certificate 320 Professional Diploma 360 Chartered Professional Postgraduate Diploma 385 CAM Diploma in Marketing Communications 255 CAM Diplomas in Digital Marketing Cim/Cam: 01628 427 120 Cipr: 020 7766 3354 If you have any questions regarding the application process please contact us on + 44 (0)1954 234940 Remember you arrange to take your exams with the awarding body at the centre closest to you. design by www.turtle-soup.co.uk

take their word for it

I would also like to take this opportunity to say that to date the quality of information and service provided has been second to none - in fact I would go so far as to say the difference is like night and day between my previous college and Cambridge Marketing College. Gemma Nicoll, Professional Diploma Delegate, Edinburgh Enjoying the course a lot! Helped me in my job interviews. Professional Certificate Delegate Steve was an excellent tutor - very thorough! Professional Certificate Evening Class Delegate I just managed to check my results for the SMiP and had a B. Thanks a million for all your support and guidance - it was really a pleasure being tutored by you. I will definitely stay in touch as I aim to start implementing some of the strategies we covered. Adebayo Onigbanjo, Nigerian Delegate studying the Postgraduate Diploma by Distance Learning in the USA Ive had my results today, two Bs, which is great Thank you for all your help throughout the course, all of the tutors have been so helpful whilst completing assignments and the feedback has been so useful. Distance Learning Delegate The course has already helped me secure six interviews within a diverse range of industry sectors as a direct result of this being on my cv and also contributed towards me getting an online content manager role within a major retail group. Commercially the course is a great success and candidates will really benefit from this. CAM Digital Programme Delegate Excellent tutor. Informative, professional, relevant, up to date examples, kept attention and made it interesting! Professional Diploma Delegate (Edinburgh) Id also like to say that at every instance the college has impressed me with speed of response and efficiency, which is not true of every business. I would have no hesitation in recommending you based on my experiences so far - thanks! Professional Diploma Distance Learning Delegate There is absolutely no way that I would have been able to write my marketing strategy without doing that marketing planning module - so thanks for all your help. Arts Diploma Delegate (whose marketing strategy has just been approved by her organisations Board) First of all I wish to thank you for the efficient service and commitment -I was very surprised to see an immediate contact from your end. PG Diploma Distance Learning Delegate just wanted to say :-)Thank you :-) for all your help with the Marketing Planning module I took for the CIM Diploma. Im pleased to say I passed the diploma but would not have been able to without the support and feedback provided by you and everyone who I encountered at Cambridge Marketing College. I wish you all the best for the future Professional Diploma Distance Learning Delegate I am really enjoying studying towards the CIM Professional Diploma in Sports Marketing. It has allowed me to combine my interest in both marketing and sport and improve my chances of landing a role in the industry. I find the course very interesting, my personal tutor has been extremely helpful and I have already learnt a lot. I hope it helps me to land the role I am looking for and would recommend it to anyone else in a similar position to myself. Pete Brudenell, Sports Diploma Delegate The diploma proved really interesting, I liked the way you had to relate the theory to a real organisation and it gave me a better understanding of how Badminton England was run and an appreciation of the work that goes on behind the scenes. I would highly recommend undertaking the sports marketing diploma as it gave me a much better understanding as to how the organisation I was working for operated. Natalie Munt, Sports Diploma Delegate

I have been associated with the founder, Charles Nixon, the Directors and Faculty of Cambridge Marketing Colleges since it was founded over 20 years ago. Throughout this period I have been so impressed with the quality of their teaching and their total commitment to their students and delegates, that I was delighted to accept their invitation to become Academic Advisor, a role I take very seriously. As a Professor at Cranfield, Henley, Warwick, Aston and Bradford Business Schools, as well as being Vice-Dean of CIMs Academic Senate, I keep fully abreast of the latest developments in marketing practice and education and I have no hesitation in recommending CMC to anyone interested in furthering their career in marketing. A fantastic success story. A deserved market leader - I mean every word! Emeritus Professor Malcolm McDonald
The experience and knowledge of CMC tutors has ensured Barclays colleagues have a firm grounding in marketing and business theory and are able to apply this in a practical commercial environment. CMC has been fulfilling Barclays Marketing training or over three years, and continue to exceed our expectations. Tom Corbett, Marketing Operations Office, Barclays Natacha is a great tutor and very good at explaining theory. I really enjoyed the module. Thank you Professional Certificate Evening Class Delegate I think at some point I will go onto the CIPR advanced course but think I need a bit of a break from studying. I will definitely come back to use Cambridge Marketing College though, I found the college really helpful and easy to work with. CAM Delegate Thanks to CMC for providing a good course with well thought out material which was ideal for distance learning. I also thought highly of the course tutors. PG Diploma DL Delegate Id like to thank all the tutors and fellow pupils on the course for making this diploma such fun. While each module was testing, students are encouraged to use and apply theory to their own jobs. The assignments directly benefited several of my clients and led to positive business results. Even though I was the only student from a pr / comms background, the challenging but enjoyable assignments helped build on my marketing basics. This course is a must for anyone who wants to understand the huge role marketing has to play in modern business Matt Gentry, Professional Diploma for Sports Marketing Really effective way to study. I feel very well supported by tutor and CMC. Helen Tanner, PG Dip Delegate Study materials arrived almost by return of post, and the material is great. You are just brilliantly organised. DL PG Dip Delegate Just a quick mail to say how chuffed I am today. I got an A & B for communications and environment respectively which is way beyond my expectations. Took me back to 87 and my O levels!! Clive Harrison, Professional Certificate Evening Class delegate I had my results this week and am thrilled as I got a B for MMIP. Thanks so much for all your help with the assignment, I know I would not have done so well without all your helpful feedback. As an added bonus, my assignment was selected to be used as a specimen answer - I am amazed! Angie Tiller, Marketing Co-ordinator, Time & Frequency Solutions Ltd A really very good course - would be good to have a final booklet compiling all of the different models in one place. [We agree and have started to compile one - CMC]. CIM Professional Diploma Delegate I passed both exams so have now completed my Diploma which is great. Even more exciting is that Im getting to use lots of it in my job. I found the Marketing Management in Practice module very helpful in my team management and have applied lots of the things I learnt. Weve been through all the Belbin team roles as a team which has been very useful amongst lots of other things. So I wanted to say a big thank you both for helping me pass the course and more importantly (to me!) giving me lots of practical advice that has been invaluable in my job. I just need to decide whether to do the Postgrad next, although if I do it will be after a short break. I hope youre well and that work is going ok and I may see you again if I pluck up the courage for more study! Thanks very much Ruth Smyth, Marketing Analysis Manager, The RSPB

The students and teachers of the CIPR Diploma at Cambridge Marketing College are to be congratulated. A 90%+ pass rate is a real achievement and testament to everyones hard work and the quality of the teaching and students. The pass rates are good for the professional credibility of the students and the course centres. And the fact that there are now more proven strategic and skilled PR practitioners out there will benefit both the PR industry and its users. Congratulations once again from all at the CIPR. Elisabeth Lewis-Jones, CIPR President

last year 98% oF our delegates said they would recommend us

For more inFormation contact the college on 0844 2250510 or visit the college website www.marketingcollege.com

PROGRAMME APPLICATION FORM 2012 Forms can be faxed to 0844 2250520

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Courses
CIM Introductory Certificate in Marketing CIM Professional Certificate in Marketing for those in Agri and Rural Business for those in Arts Marketing for those in B2B Marketing for those in Charity Marketing for those in Pharma Business for those in Professional Services for those in Sports Marketing CIM Professional Diploma Marketing

Executive Evening Classes/ Programme Saturday Seminars

Distance Learning I II

Supported Open Learning

Please complete special joint application form

Programmes

for those in Arts Marketing for those in B2B Marketing for those in Pharma Marketing for those in Professional Services for those in Sports Marketing

Please complete special joint application form

CIM Diploma in Hospitality & Tourism Marketing CIM-CAM Diploma in Marketing Communications CIM-CAM Diploma in Digital Marketing CIM-CAM Diploma in Digital Campaign Planning CIM-CAM Diploma in Digital Media & Branding CIM-CAM Diploma in Mobile Marketing CIM-CAM Diploma in Digital Metrics & Analytics

CIM Chartered Postgraduate Diploma For those enrolling for individual modules please list these here: Location

London
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Manchester

PAYMENT DETAILS

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All delegates receive their Study Guides on CD-Rom. If you wish to have the Study Guides printed and bound please tick here There is an additional cost of 25 per module inclusive of VAT and postage (in the UK). This cost will be added to your invoice. If you are paying by split payment it will be added to the deposit.

Declaration:
I understand that my personal information will only be used by the college for tuition support and contact purposes and not passed to a third party I have read and understood the College Terms and Conditions (given in the prospectus and on the college website) and agree to abide by these.
As a delegate of CMC you enter into a learning agreement for the duration of your support time, the elements of which are designed to assist the smooth running of your course: The college will provide: Course materials relevant text books and study guides (Text books are not provided for individual modules). Tutors who are active marketers with up to date knowledge and experience Tutor support and guidance Assessment support Tuition and revision sessions, as appropriate A response to emailed administrative enquiries within 48 hours Feedback on draft assignments or Exam Practice Questions within 10 working days if you have not had an acknowledgement of receipt from your Tutor within 48 hours please contact the College office Remember you are studying for a professional qualification and therefore you need to: Attend lectures and online tutorials as specified Give 10 working days notice if you are unable to attend (a re-attendance fee will apply if notice is less than 10 working days) Read the course materials as requested Provide draft assignment plans by the published deadlines Undertake coursework as instructed by Tutors Set aside sufficient regular times to study Notify the College should your circumstances materially change

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CV ( IF NOT ALREADY SUPPLIED) TO

Cambridge Marketing Colleges Research and Administration Centre Cygnus Business Park , Swavesey , Cambridge CB24 4AA

FINANCEMATTERS2011/12
(College fees includes tutorial support & all study guides, books & delivery in the UK) Fees Including CHARTERED MARKETER (ex. VAT) 20% VAT Cambridge Chartered Marketer Programme p/a 1200 1440 CIM CHARTERED POSTGRADUATE DIPLOMA Distance Learning I 12 months support Distance Learning II 24 months support Supported Open Learning 24 months support Evening Classes 24 months support Weekend Classes 24 months support CIM PROFESSIONAL DIPLOMA Distance Learning I 12 months support Distance Learning II 24 months support Supported Open Learning 24 months support Evening Classes 24 months support Weekend Classes 24 month support CIM DIPLOMA IN HOSPITALITY & TOURISM Saturday Seminars Distance Learning I 12 months support CIM PROFESSIONAL CERTIFICATE Distance Learning I 12 months support Distance Learning II 24 months support Mobile Learning Supported Open Learning 24 months support Evening Classes 24 months support Weekend Classes 24 months support CIM INTRODUCTORY CERTIFICATE Taught Workshops 12 months support Distance Learning 12 months support CIM (CAM) DIPLOMA IN MARKETING COMMUNICATIONS Distance Learning I 12 months support Distance Learning II 24 months support Supported Open Learning 24 months support Weekend Classes 24 months support CIM (CAM) DIGITAL DIPLOMAS (EACH) Distance Learning I 12 months support Supported Open Learning 24 months support Saturday Seminars Executive Weekend 24 months support 1200 1250 1350 1350 1440 1500 1620 1620 1385 1685 1885 1985 1662 2022 2262 2382 885 785 1062 942 1285 1585 1585 1685 1785 1885 1542 1902 1902 2022 2142 2262 1350 1200 1620 1400 1385 1685 1785 1885 1985 1662 2202 2142 2262 2382 1585 1885 1985 2085 2235 1902 2262 2382 2502 2682

FINANCEMATTERS2011/12
(College fees includes tutorial support & all study guides, books & delivery in the UK)

ADDITIONAL NOTES
Delegates receive their Study guides electronically. If you would like them printed there is an additional cost of 25 (inc VAT & postage) per module. Self Funding Delegates Paying by Instalments An initial payment of 425 (inc. VAT) is payable upon application with the remainder of the fees to be paid in 8 monthly installments by Direct Debit. An administration fee of 50 will be applied to those opting for split payments. Company Sponsored Delegates Discounts for more than one delegate Discounts are available for multiple applications made at the same time.

College scholarships for Self Funding delegates. If you are paying for yourself the College has a number of Scholarships it can award to candidates going on to complete a Diploma. These Scholarships give a 20% discount on the standard fees and are at the discretion of the College. To apply send your C.V. and justification for Scholarship to the College Director (Email: Charles@marketingcollege.com). CIM /CAM Fees The College fees do not include your yearly CIM/CAM membership fees which currently are: 120 for CIM Certificate, 140 CAM Diploma, 200 for CIM Professional Diploma and 280 for CIM Postgraduate Diploma. You should also budget c 300-360 for assessment fees for CIM and c 365 for CAM which are paid to CIM/CAM as you progress through the course.

Distance Learning Programmes offer either 1 years support (Distance Learning I) or 2 years support (Distance Learning II); Introductory Certificate is 6 months.
Accommodation The College does not have overnight accommodation and this is not included in your course fees. Hotels may be booked at preferential rates through our accommodation partner, International Reservations on 0845 345 2641. Cancellations Once an invoice has been raised, it must be honoured. Cancellations may be made up to 30 days from date of letter of acknowledgement and a full refund will be made less 125.00 + VAT for administration charges. Cancellations after that date will not be eligible for a refund although delegate substitutions may be allowed (see our Terms &

Tutor Support is for two years with the following exceptions:

Conditions on reverse of Application Form).

Payment by Credit/Debit Card The College accepts AMEX, VISA, MasterCard & Maestro/Switch.