A summer training project On Concept of retail industry At Global food bazaar

Branch- Ambikapur

Session 2010 - 2012

Submitted to: Mr.Pranav Shrivastava (Marketing) GUIDED BY: Mr. Divyaditya Kothari Mr. Rajiv Kapoor

submitted by: Azhar Khan PGP- Retail

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IN PARTIAL FULFILLMENT OF REQUIREMENT FOR MASTER OF BUSINESS ADMINISTRATION

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PREFACE
There are number of forces that make marketing an endlessly changing activity. The constantly changing activity sociological, psychological and political environment may represent the uncontrollable marketing factors. To understanding these factors in a better way marketing research is of utmost importance.

This Project Report has been completed in Partial fulfillment of my management Program, Masters of Business Administration, in the company Global Food Bazaar, Ambikapur. The objective of my project was To learn the work and study about the Marketing- Retail department especially the inventory process in Global Food Bazaar and find An Innovative Way of Inventory Management of Global Food Bazaar.

All students learn theoretical subjects in their classroom, but as we are the management students, apart from theoretical studies we need to get a deeper insight into the practical aspects of those theories by working as a part of organization during our summer training. Training is a period in which a student can apply his theoretical knowledge in practical field. Basically practical knowledge and theoretical knowledge have a very broad difference. So this training has high importance as to know how both the aspects are applied together.

The study of management acquires most crucial position in the business administration. In order to be successful, it is necessary to give priority to the management in an organization. But it cant be denied that the study of management would be more educational, materialistic and even more interesting, if it is to be paired with the work in organization as an employee. The training session helps to get details about the working process in the organization. It has helped me to know about the organizational management and discipline, which has its own importance. The training is going to be a lifelong experience. Management in India is heading towards a better profession as compared to other professions. The demand for professional managers is increasing day by day. To achieve profession competence, manager ought to be fully occupied
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with theory and practical exposure of management. A comprehensive understanding of the principle will increases their decision-making ability and sharpens their tools for this purpose. During the curriculum of management programmers a student has to attain a practical exposure of an organization on live project in addition to his/her theoretical studies.

DECLARATION
The summer training project on A study on Retail Sector under the guidance of Mr. Pranav Shrivastava is the original work done by me. This is the property of the institute and use of this report without prior permission of the institute will be considered illegal and actionable.

Signature:

Signature:

Mr.Pranav Shrivastava
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Azhar khan

PGP-2010-12

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ACKNOWLEDGEMENT

Making this report was not an easy task. First of all I would like to thank God for giving me the ability to think, understand and organize.

Life of human being is full of interaction. No one is self sufficient by himself. Whenever anyone is doing some serious and important work, a lot of help from the people concerned is needed and one feels specially obliged towards them. I cannot forget acknowledging them in few words, as without the guidance and co-operation of them this report would have been not possible. I would like to thanks my Director, Mr. Divyaditya Kothari and Principal Mr. Rajiv Kapoor, without whom I wont be able to get an opportunity to do internship in such a good company.

I am highly obliged to Renaissance Indira Business School, Chhattisgarh for giving the opportunity of this dissertation. I express my sincere gratitude to my Industry Guide Mr. Pranav Shrivastava, Global Food Bazaar for his able guidance, continuous support and cooperation throughout my project, without which the present work would have not be possible.

I would also like to give a special thanks to all the employees of Global Food Bazaar, whom I visited for their support, information and cooperation, without which the project could not have been taken further. I would also like to give my sincere thanks to all the other staff members who have been of a great help in my project.

Last but not least, I am very much thankful to my family members, faculty and friends for their continuous encouragement and moral support during this project and other people who helped me in preparing this project knowingly and unknowingly.

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Thanking you

Azhar Khan

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CONTENTS:
S.No. CHAPTERS 1. 2. Executive Summary Retail ..6 a)Intro.. 7 b)Scenario of Retailing in India.. .8 c)Challenges .9 d)Present India Scenario. .10 e)Few Indias top retailers.. .11 f)Retail Formats.. 13 g)Analysis of India Retail Sector overview .14 h)Evolution of Indian Customer. 3. Global Food Bazaar a)Introduction.. .16 b)Company Profile.. .17 c)List of Stores Nation-wide.. 18 Profile of Store Area.. Research Methodology.. Analysis and Results.. Interpretation of Results. 24 25 .31 .48 PAGE No. ..5

4. 5. 6. 7.

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8. 9. 10.

Conclusion.. Bibliography. Annexure.

50 ..52 54

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EXECUTIVE SUMMARY

The phenomenon of organized retailing, in spite of its tremendous growth in the last 2-3 years in India has just seen the tip of the iceberg. As giants like Reliance, Bharti-Walmart and others enter the fray, the scenario is going to become more competitive and attractive. Under this backdrop, the fruits and vegetable sector (F&V) sector has a tremendous potential to take advantage of this development. Right now, with less than 1% of the produce being marketed in an organized way and an inefficient supply chain plaguing the system with losses and wastages, there is a need to evolve a frame-work or a model of retailing that configures an efficient supply chain to benefit the retailers, farmers and the customers alike. Demographics continue to show a positive report to spur retailing growth. Consumers aged 2045 years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged at 27, a mean age that reinforces spending across all the retailing channels of grocery, non-grocery and non-store. The government stance of protecting local retailers and prohibiting 100% foreign direct investment in retailing continued in 2005, restraining international retailers' entry. However, there was gradual economic reform, giving way to easier and faster franchising agreements as well as the loosening of zonal regulations on retail expansion, thus stimulating retailing. Non-store retailing is expected to continue its fast-paced growth from a miniscule base. Across all channels, growth in retailing is expected to be boosted heightened competition during the period 2009-2011 due to the growing.

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RETAIL SECTOR

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RETAIL

The word 'retail' is derived from the French word 'retailler' meaning 'to cut a piece off ' or ' to break bulk'. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades, it has been confined for a long time to family owned corner shops. Englishmen are great soccer enthusiasts, and they strongly think that one should never give Indians a corner. It stems from the belief that, if you give an Indian a corner he would end up setting a shop. That is how great Indians retail management skill is considered.

The Facts:
Retailing in more developed countries are big business and better organized that what it is in India. Report published by McKinsey & Co. in partnership with Confederation of Indian Industry (CII) states that the global retail business is worth a staggering US $ 7 trillion. The ratio of organized retailing to unorganized in US is around 80 to 20, in Europe it is 70 to 30, while in Asia it comes to around 20 to 80. In India the scenario is quiet unique, organized retailing accounts for a mere 5% of the total retail sector. Although there are around 5 million retail stores in India, 90% of these have a floor space area of 500 sq.ft. Or less. The emergence of organized retailing in India is a recent phenomenon and is concentrated in the top 20 urban towns and cities

The Reason:
This emergence of organized retailing has been due to the demographic and psychographic changes taking place in the life of urban consumers. Growing number of nuclear families, working women, greater work pressure, changing values and Lifestyles, increased commuting
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time, influence of western way of life etc. have meant that the needs and wants of western way of life etc. have meant that the needs and wants of consumers have shifted from just being Cost and Relationship drive to Brand and Experience driven, while the Value element still dominating the buying decisions.

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SCENARIO OF RETAILING IN INDIA

Retailing is the most active and attractive sector of last decade. While the retailing industry itself has been present since ages in our country, it is only the recent past that it has witnessed so much dynamism. The emergence of retailing in India has more to do with the increased purchasing power of buyers, especially post-liberalization, increase in product variety, and increase in economies of scale, with the aid of modern supply and distributions solution. Indian retailing today is at an interesting crossroads. The retail sales are at the highest point in history and new technologies are improving retail productivity. Though there are many opportunities to start a new retail business.

RETAILERS ARE FACING NUMEROUS CHALLANGES

KEY CHALLENGES: 1) LOCATION: "Right Place, Right choice" Location is the most important ingredient for any business that relies on customers, and is typically the prime consideration in a customers store choice. Locations decisions are harder to change because retailers have to either make sustainable investments to buy and develop real estate or commit to long-term lease with developers. When formulating decision about where to locate, the retailer must refer to the strategic plan. * Investigate alternative trading areas.* Determine the type of desirable store location.* Evaluate alternative specific store sites. 2) MERCHANDISE:

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The primary goal of the most retailers is to sell the right kind of merchandise and nothing is more central to the strategic thrust of the retailing firm. Merchandising consists of activities involved in acquiring particular goods and services and making them available at a place, time and

quantity that enable the retailer to reach its goals. Merchandising is perhaps, the most important function for any retail organization, as it decides what finally goes on shelf of the store. 3) PRICE: Pricing is a crucial strategic variable due to its direct relationship with a firm's goal and its interaction with other retailing elements. The importance of pricing decisions is growing because today's customers are looking for good value when they buy merchandise and services. Price is the easiest and quickest variable to change. 4) TARGET AUDIENCE: - "Consumer the prime mover" "Consumer Pull", however, seems to be the most important driving factor behind the sustenance of the industry. The purchasing power of the customers has increased to a great extent, with the influencing the retail industry to a great extent, a variety of other factors also seem to fuel the retailing boom. 5) SCALE OF OPERATIONS: Scale of operations includes all the supply chain activities, which are carried out in the business. It is one of the challenges that the Indian retailers are facing. The cost of business operations is very high in India.

PRESENT INDIAN SCENARIO

* Unorganized market: Rs. 583,000 crores* Organized market: Rs.5, 000 crores* 5X growth in organized retailing between 2000-2005 * Over 4,000 new modern Outlets in the last 3 years* Over 5,000,000 sq. ft. of mall space under development* The top 3 modern retailers control over
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750,000 sq. ft. of retail space * Over 400,000 shoppers walk through their doors every week * Growth in organized retailing on par with expectations and projections of the last 5 Years: on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2009-11.

Evolution Process of Retail Sector..

Few of India's top retailers are:

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1. Big Bazaar-Pantaloons: Big Bazaar, a division of Pantaloon Retail (India) Ltd is already India's biggest retailer. In the year 2003-04, it had revenue of Rs 658.31 crores & by 2010; it is targeting revenue of Rs 8,800 Crore. 2. Food World: Food World in India is an alliance between the RPG group in India with Dairy Farm International of the Jardine Matheson Group. 3. Trinethra: It is a supermarket chain that has predominant presence in the southern state of Andhra Pradesh. Their turnover was Rs 78.8 Crore for the year 2002-03. 4. Apna Bazaar: It is a Rs 140-crore consumer co-operative society with a customer base of over 12 lakh, plans to cater to an upwardly mobile urban population. 5. Margin Free: It is a Kerala based discount store, which is uniformly spread across 240 Margin Free franchisees in Kerala, Tamil Nadu and Karnataka. Wholesale trading is another area, which has potential for rapid growth. German giant Metro AG and South African Shoprite Holdings have already made headway in this segment by setting up stores selling merchandise on a wholesale basis in Bangalore and Mumbai respectively. These new-format cash-and-carry stores attract large volumes from a sizeable number of retailers who do not have to maintain relationships with multiple suppliers for all their needs.

RETAIL FORMATS
Hypermarket: It is the largest format in Indian retail so far is a one stop shop for the modern Indian shopper. Merchandise: food grocery to clothing to spots goods to books to stationery. Space occupied: 50000 Sq .ft. and above. SKUs: 20000-30000. Example: Pantaloon retails Big Bazaar, RPGs Spencers (Giant).

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Supermarket: A subdued version of a hypermarket. Merchandise: Almost similar to that of a hypermarket but in relatively smaller proposition. Space occupied: 5000 Sq. ft. or more. SKUs: Around 10000. Example: Nilgiris, Apna Bazaar, Trinethra. Convenience store: A subdued version of a supermarket. Merchandise: Groceries are predominantly sold. Space occupied: Around 500 Sq. ft. to 3000 Sq. ft. Example: stores located at the corners of the streets, Reliance Retails Fresh and Select.

Department store: A retail establishment which specializes in selling a wide range of products without a single prominent merchandise line and is usually a part of a retail chain. Merchandise: Apparel, household accessories, cosmetics, gifts etc. Space occupied: Around 10000 Sq. ft. 30000 Sq. ft. Example: Landmark Groups LifeStyle, Trent India Ltd.s Westside.

Discount store: Standard merchandise sold at lower prices with lower margins and higher volumes. Merchandise: A variety of perishable/ non perishable goods. Example: Viswapriya Groups Subiksha, Piramals TruMart.

Specialty store: It consists of a narrow product line with deep assortment. Merchandise: Depends on the stores Example: Bata store deals only with footwear, RPGs Music World, Crossword.

MBOs: Multi Brand outlets, also known as Category Killers. These usually do well in busy market places and Metros. Merchandise: Offers several brads across a single product category.

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Kirana stores: The smallest retail formats which are the highest in number (15 million approx.) in India. Merchandise: Mostly food and groceries. Space occupied: 50 sq ft and even smaller ones exist.

Malls: The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts. Merchandise: They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof. Space occupied: Ranges from 60,000 sq ft to 7, 00,000 sq ft. Example: Pantaloon Retails Central, Mumbais In orbit.

Fastest Growing Retail Segment in India..

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ANALYSIS OF THE INDIAN RETAIL SECTOR OVERVIEW

The Indian retail sector is highly fragmented with 97% of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The 3% share of organized retail is quite low when compared even to the other emerging countries. The organized retail however is at a very nascent stage though attempts are being made to increase its proportion to 9-10% by the year 2010 bringing in a huge opportunity for prospective new players. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10% of India's GDP.

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THE EVOLUTION OF THE INDIAN CUSTOMER

In the past few years the whole concept of shopping has been altered in terms of format and consumer buying behavior. With the increasing urbanization, the Indian consumer is emerging as more trend-conscious. There has also been a shift from price considerations to designs and quality as there is a greater focus on looking and feeling good (apparel as well as fitness). At the same time, the Indian consumer is not beguiled by retail products which are high on price but commensurately low on value or functionality. However, it can be said that the Indian consumer is a paradox, where the discount shopper loyalty takes a backseat over price discounts. Indians have grown richer and thus spending more on vehicles, phones and eating out in restaurants. The spending is focused more outside the homes, unlike in other Asian countries where consumers have tended to spend more on personal items as they grow richer. Spending on luxury goods have increased twice as fast with 2/3 of India's population is under 35, consumer demand is clearly growing. The mall mania has bought in a whole new breed of modern retail formats across the country catering to every need of the value-seeking Indian consumer. An average Indian would see a mall as a perfect weekend getaway with family offering them entertainment, leisure, food, shopping all less than one roof. Indian consumer is also witnessing some changes in its demographics with a large working population being under the age group of 24-35, there has been an increasing number of nuclear families, increase in working women population and emerging opportunities in the service sector during the past few years which has been the key growth driver of the organized retail sector in India. The emergence of a larger middle and upper middle classes and the substantial increase in their disposable income has changed the nature of shopping in India from need based to lifestyle dictated. The self-employed segment has replaced the employed salaried segment as the mainstream market, thus resulting in an increasing consumption of productivity goods, especially mobile phones and 2 - 4 wheeler vehicles. There is also an easier acceptance of luxury and an increased willingness to experiment with the mainstream fashion, resulting in an increased willingness towards disposability and casting out from apparels to cars to mobile phones to consumer durables. Indians spend over USD 30,000 a year (in PPP
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terms) on conspicuous consumption that represents 2.8% of the entire population (which is approx 30 million people) making it the 4th largest economy in PPP terms next only to USA, Japan and China. Facilities like credit friendliness, availability of cheap finance and a drop in interest rates have changed consumer markets. Capital expenditure (jewelry, homes, and cars) has shifted to becoming redefined as consumer revenue expenditure, in addition to consumer durables and loan credit purchases.

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Global Food Bazaar is venture of GLOBAL RETAIL MULTITRADE PVT. LTD, engaged in Realty business for more than six years, developing projects at various locations in Maharashtra and M.P. At Global Food Bazaar, apparently you may not be able to differentiate between us and others, (it will Look like just any other store) but once you are in, learn the idea and know our concept, you would not feel Like leaving us, without being part of our family. Needless to mention that we shall take care of all your daily Needs of groceries, toiletries, personal and home care product etc. Global food bazaar made a very humble beginning backing 2008-2009 from INDORE, catering to the peoples Needs only from a small godown measuring less than 2000 Sqft. Supplying to various homes, who used to Order their stuff through telephones. Today has more than 5000 regular customer to boast upon. But need was felt to shift gears and make a public appearance, to give benefits to more and more peoples, The first full fledged store was inaugurated in Indore on 19th September 2010. Three more are at various Stages of being opened up in Indore itself and at least another 100 have been finalized at various places in INDIA.

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COMPANY PROFILE

GLOBAL CITY DEVELOPERS: A Company registered as a limited company in year 2009 having its office at D.M. Tower, Indore. , GLOBAL CITY LAND DEVELOPERS have launched "GLOBAL CITY" a township near the upcoming LIT, campus at Indore, GLOBAL CITY is fully legal and also approved from "Bank of Baroda" and "LIC Housing Finance Ltd." GLOBAL FOOD BAZAAR: Having its Head Office at "PHANSE AVENUE", 1st floor, Sapna Sangeeta Road, Indore GFB is a very unique and innovative marketing concept with maximum Discount. GFB provides a very convenient ONLINE FACILITY to the end users as well as marketers. GFB SHOW ROOMS have started at prime locations at many places like BHOPAL, DELHI, FARIDABAD, HAJIPUR, INDORE, JABALPUR, JAIPUR, MORINDA, and NAGPUR,AMBIKAPUR,RATLAM, DEHRADUN, MANDSOUR, UDAIPUR NEEMUCH, MEERUT, ROOKEEV, PATRAN, CHAMBA and soon will be opened nationwide. GFB makes all the top brands of daily needs at very economical prices, GFB believes to provide the brand of customer's choice. GFC: GLOBAL FRIED CHICKEN is another innovative concept to cater to the taste brands Non vegetarians. GFC provides qualitative food at best economical price. GFC will go pan India very soon. At GLOBAL we always believe in providing VALUE FOR MONEY. LUCK IS THE COMBINATION OF PREPARATION AND OPPORTUNITY, IF YOU ARE PREPARED - HERE IS THE "GLOBAL OPPORTUNITY.... SO BE LUCKY............
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C.M.D:- Nasir Sheikh Director: - Sanjay Singh Training Head (Network):- Santosh Yadav Retail Head: - Hemant Sharma General Manager: - Devendra Shah

List of stores of Global Food Bazaar Nation-wide:

SNO

StoreNam e

Address

City

Cont actN

GFB

CHAYA BHAWAN MAHAMAYA ROAD

AMBIKAPUR

731 411 140 2 731 411 140 2 731 411 140 0 731 411 140

GFB

BANGA ROAD HOTEL K.C NAWASAHR

BHAGAT SINGH NAGAR

GFB

Khatiwala Tank Opposite Vikasrekha Complex

Indore

GFB

HOUSE NO-458/1 GROUND FLOOR GORAKHPUR GURUDWARA ROAD JORDISILWARD JABALPUR

JABALPUR

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0 5 GFB GROUND FLOOR PLOT NO- 3666 NEAR BUS STAND (MACHHIWARA) DIST. LUDHIANA) MACHHIWARA 731 411 140 0 160 500 556 0 180 023 341 11 180 023 341 11 180 023 341 11 180 023 341 11 180 023 341 11 180 023 341 11 180 023

GFB

WARD NO- 7 SHOP NO-283 KAMAL TOWER KAINOUR ROAD OPP STATE BANK OF PATIALA MORINDA

MORINDA

GFB

HOUSE NO- 1078 WARD NO- 21 EAST VARDHAMAN NAGAR NAGPUR

NAGPUR

GFB

19/1 PALACE ROAD PALACE MALL N/R MAHALWADA PIN CODE- 457001

RATLAM

GFB

SCO-3 BRASS MARKET HUDA SEC-1 REWARI

REWARI

10

GFB

GURUNANK MALI GURTEJ SINGH SARPANCH ROAD,NEAR BUS STAND PIN CODE-148028

SUNAM

11

GFB

96/3 NANAKHEDA SANWER ROAD OPP BANK OF INDIA, UJJAIN

UJJAIN

12

GFB

4- CROSS ROAD NEAR BUDHA PARK, NEAR SAINT THOMAS SCHOOL DEHRADUN

DEHRADUN

13

GFB

136-POCKET DIVIDING ROAD SECTOR- 2&3 NEAR J&K BANK ROHINI DELHI-110085

ROHINI

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341 11 14 GFB BY PASS ROAD, CHAS IN FRONT OF HOTEL VAIBHAV BOKARO. ( BOKARO STEEL CITY)-823013 BOKARO 731 411 140 0 180 023 341 11 180 023 341 11 0

15

GFB

H.NO. B/254 OPP.SINGLA MEDICAL HALL NABHA HATE , SANGRUR

SANGRUR

16

GFB

SHIV MARKET GANDHI ASHRAM, HAJIPUR VAISHALI- BIHAR

VAISHALI

17

GFB

MUNDRA PALACE NAJARGANJ-AASHTHA (M.P.)

AASHTHA

18

GFB

5024/4 SOBTI COMPLEX OPP. BANK OF BARODA LUDHIANA, PUNJAB

LUDHIANA

180 023 341 11 180 023 341 11 180 023 341 11 180 023 341 11 180

19

GFB

ZERO POINT JULAKHARI DISTT. CHAMBA HIMACHAL PRADESH

CHAMBA

20

GFB

MAIN GOHANA ROAD OPP. PETROL PUMP SONIPAT, HARIYANA

SONIPAT

21

GFB

PLOT NO. 14-15 MODAL TOWN NEAR NAGAR COUNCIL PATRAN PUNJAB

PATRAN

22

GFB

UPPER GROUND FLOOR SHOP NO. 4,5,6,27 KARTAR AVCADE NEAR

BHOPAL

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CAPITAL PETROL PUMP PUL BOGDA, RAISEN ROAD- BHOPAL

023 341 11 MADANAPALLE 939 012 255 5 965 252 647 3 940 711 818 9 0

23

GFB

SREE RAMA SHOPPING COMPLEX BESIDE OF TVS SHOW ROOM GANDHI ROAD MADANAPALLE CHITTOOR

24

GFB

NEAR BPL CHOURASTHA, MANCHERIAL, DIST:ADILABAD,(A.P).

MANCHERIAL

25

GFB

NO-19 BELOW BANK OF BARODA IN FRONT OF GATE NO-4 MAIN ROAD CHARBHUJA RAWAT BHATA

RAWAT BHATA

26

GFB

SCO-264,SHAM NAGAR,NEAR VISHWAKARMA MANDIR.RAJPURA

PATIALA

27

GFB

54/40/1,KAILASH MARG BUS STAND,MANDSOUR

MANDSOUR

28

GFB

DERABABA NANAK,NEAR DINGIPULLI,BATALA ROAD

GURDASPUR

29

GFB

MANGALCITY,INDORE (M.P.)

INDORE

731 423 950 6 900 116 513 6

30

GFB

UDAIPUR(R.J.) AAKAR COMPLEX,GROUND FLOOR,NEAR CANARA BANK,UNIVERSITY ROAD.

UDAIPUR

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31

GFB

HARIHAR TALKIES,COMPLEX,BELAPURKAR WARD,CIVIL LINE NARSINGHPUR(M.P.)

NARSINGHPUR

930 096 034 0 0

32

GFB

PLOT NO-125,KAKROLA HOUSING COMPLEX,MAIN KAKROLA ROAD,NEW DELHI-110078 MAIN ROAD, PARA RAM NAGAR BHATINDA

DELHI

33

GFB

BHATINDA

731 411 140 0 942 532 835 0 731 411 140 0 983 703 279 7 0

34

GFB

RAJ MANDIR CINEMA COMPLEX,NEEMUCH

NEEMUCH

35

GFB

OPP.KAILASH HOSPITAL,BAGHPAT ROAD MEERUT

MEERUT

36

GFB

AZAD NAGAR CHOWK, OPP. IDBI BANK, DEHRADUN MAIN ROAD ,GROUD FLOOR, NEHRU NAGAR,ROORKEE

ROORKEE

37

GFB

156/1, 156/2, A Block, Nehru Colony, Dehradun (248001)

Dehradun

38

GFB

NEAR MOTOR NAGAR ABOVE ALMORA BANK DEVI ROAD KOTDWARA PIN246149

KOTDWARA

731 411 140 0 0

39

GFB

297/298,Jora Building,Gurudwara Road,Jwalapur-249407 Haridwar.

Haridwar

40

GFB

OPP. DOUBLE PHATAK, NEAR GHAI MOTEL, DELHI KORTDWARA ROAD,NAJIBABAD, DIST. BIJNOUR (U.P.)

NAJIBABAD

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41

GFB

PLOT NO. 2,TEHSIL ROAD,MAIN TURA MANDI NAJAFGARH,NEW DELHI43.

NAJAFGARH

931 295 199 3 973 677 400 9 0

42

GFB

NEAR OLD LIC, DIST. SESSION COURT ROAD, SOLAN.

SOLAN

43

GFB

MAIN ROAD, VILLAGE POST BALRAMPUR, DIST- SURGUJA.

BALRAMPUR

44

GFB

OPP. OF CENTRL MARKET, MAIN ROAD, BHIWADI, ALWAR(R.J.)

BHIWADI

45

GFB

MAIN MARKET, DHAMPUR, DIST. BIJNOUR (U.P.)

DHAMPUR

983 703 898 9 946 321 744 1 0

46

GFB

SHAM TEXTILES, OLD ANAAJ MANDI, NEAR PYARA HAKIM, DHURI. DIST.SANGRUR. PIN-148024.

DHURI

47

GFB

INFRONT OF ICICI BANK, HALDIBADI, CHIRIMIRI, DIST. KOREA.

CHIRIMIRI

48

GFB

AMBIKA TRANSPORT CAMPUS, (PETROL PUMP), WARD NO. 6,POST AMBIKAPUR. DIST. SURGUJA.PIN-497001

AMBIKAPUR

49

GFB

GROUND FLOOR, SINGH TOWER, OPP. BANK OF BARODA, A.B. ROAD, GUNA.

GUNA

50

GFB

MUNDRA PALACE NAJARGANJ-AASHTHA (M.P.)

AASHTHA

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51

GFB

NANGAL ROAD,OPP. GOVT. COLLEGE, UNA (H.P.)

UNA

52

GFB

SWASTIK VIHAR, MAA MANSA DEVI MANDIR ROAD, SHOW ROOM NO. 55, PANCHKULLA. 160/1 BALLUPUR ROAD, BALLUPUR ROAD, ADJACENT TO NANKING HOTEL ( FORMALLY NAVEEN RESTAURENT ) DEHRADUN, (U.K.)

PANCHKULLA

53

GFB

DEHRADUN

955 730 423 9 969 705 000 0

54

GFB

NEW EIDGAH ROAD, NEAR ACHABAL ADDA , ANANTNAG (J&K) PIN192101

ANANTNAG

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PROFILE OF STORE AREA Ambikapur

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PROFILE OF STORE AREA Ambikapur

Ambikapur is a city in the Surguja district of the Indian state of Chhattisgarh. It is the District headquarters of Surguja district, the largest district of Chhattisgarh. It was the capital of Surguja state before Indian independence. The name of the town is derived from the name of its earlier ruler Ambikeshwar Sharan Singh Deo. As of 2001 India census, Ambikapur had a population of 100000. Males constitute 53% of the population and females 47%. Ambikapur has an average literacy rate of 76%, higher than the national average of 59.4%; with 56% of the males and 44% of females literate. 13% of the population is under 6 years of age. Ambikapur is inhabited by people from all over the country. Moderate weather and a serene environment make it an ideal place for settlement. Unlike the capital town, major district population comprises aboriginal population. Among these indigenous tribes are the Pandos and Korwas, who are still living in rural areas. The place has a large number of migrant Tibetans, who took refuge in India after the Chinese annexation of Tibet in 1959.

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY OF THE STUDY

Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which works as a base for drawing conclusion and getting results. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods. In this specific research we are trying to analyze the needs of customers of Global Food Bazaar, Ambikapur. Research Design
1. According to Kerlinger "Research design in the plan, structure and strategy of

investigation conceived so as to obtain answers to research questions and to control variance."

2. According to Green and Tull "A research design is the specification of methods and

procedures for acquiring the information needed. It is the over-all operational pattern or framework of the project that stipulates what information is to be collected from which source by what procedures."

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The first definition includes three important terms - plan, structure and strategy. The plan is the outline of the research scheme on which the researcher is to work. The structure of the research work is a more specific scheme and the strategy suggests how the research will be carried out i.e. methods to be used for the collection and analysis of data. In brief, research design is the blueprint of research. It is the specification of methods and procedures for acquiring the information needed for solving the problem. Questionnaires, forms and samples for investigation are decided while framing research design. Finally, the research design enables the researcher to arrive at certain meaningful conclusions at the end of proposed study.

The research design used here is primarily both exploratory as well as descriptive in nature.

Where, Exploratory Study: The information known on a particular subject matter is little. Hence, a study is conducted to know more about it so as to formulate the problem and procedures of the study. Such a study is called exploratory/ formulative study.

Descriptive Study: The major purpose of descriptive research is the description of a person/situation/ institution or an event as it exists. Generally fact finding studies are of this type:-

Data Collection Techniques

The sources of information are both primary & secondary. Primary: the first hand information collection directly from the customers by the use of survey methods like preparing Questionnaires.

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Secondary: being the use of various sources of information already available, that is in the form of Personnel Manuals, MTI manual, data available at GLOBAL FOOD BAZAARs internal sites etc.

As a part of the data collection strategy, a survey was done and a well-structured questionnaire was prepared. Finally, analysis of the collected data was done to arrive at the conclusion regarding the usability of different training methods, the satisfaction of the employees regarding training and development and suggestions made for any changes in this context.

Sample Design
A Sampling design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the business researches would adopt to select units for the sample. It will also indicate the number of units to be included in the sample also known as Sample size. Sampling design is determined before data are collected. While developing a sampling design, the management must pay attention to the following points.

a. Type of Population b. Sampling Unit c. Type of Sample d. Size of the Sample e. Budgetary Constraints

Population: The population is the complete collection of data to be studied, it contains all subjects of interest.

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In the present case, the population of this research comprise of around 9 employees of global food bazaar, working in various departments.

Sample: A sample is a part of the population of interest, a sub-collection selected from a population.

Sample size: The sample size was restricted to only 250 which comprised customers regular as well as rare customers. Sampling Method: Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study was done in order to know the accuracy of the Questionnaire. The final Questionnaire was arrived only after certain important changes were done. Thus my sampling came out to be judgmental and convenient.

Sampling Area : Global Food Bazaar, Ambikapur.

Method of Data Collection

Various means of collecting primary data are:

Observation Method Questionnaire Method

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 Mailed Questionnaire Method Interview Telephone Interview The method employed in this research is the Questionnaire method. The reason for selecting the same being the convenience of the respondents, as most of them were too busy to spare time, for detailed interviews, and preferred to fill questionnaires. These questionnaires were prepared in an un-structured way so as to give them the freedom to express their views .Also, many of the respondents preferred to keep their identities a secret, hence the questionnaire gave the respondents a choice about revealing their identity or not.

Instrument for data Collection Questionnaire was prepared and data gathered.

Drafting of Questionnaire It was a structured questionnaire with basically all the questions having an open response, where multiple options could also be chosen. Structured questionnaires are simpler to administer and relatively in-expensive to analyze. Questionnaire was drafted carefully and all the questions proceeded in a logical manner. All the questions were very clear with their language and did not lead to any misunderstanding. A pilot study was done to test the effectiveness of the questionnaire and minute changes which were required were made.

Limitations of the Research

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1. The research is confined to a limited region of Good Food Bazaar and does not necessarily show a pattern applicable to all other organizations. 2. Some respondents were reluctant to divulge personal information which can affect the validity of all responses. 3. In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. 4. Some respondents were not interested in filling the forms. 5. Due to time constraint sample size is limited to 30 in number. 6. Some of the respondents were not interested in telling negative points about their organization. 7. Some were interested in filling questionnaire but were unable to due to their busy schedule. 8. Due to personal bias of respondents there may be slight variations in the accuracy of the results. 9. Due to limited area of survey. 10. Due to interference of daily visitors and daily meetings of the employee.

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ANALYSIS AND RESULTS

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ANALYSIS AND RESULTS

I have divided my question in to three general information like respondents age, gender, name,etc. warm up questions family size, business types. And lastly main purpose questions. General information: A) Gender wise distribution of respondents: Female 62% Male 38% 30-45% 24% 45-60% 12% 60-75% 8% More than 75% 6%

B) Age Group Result show out of 250,155 respondents were female and 95 were male. Out of 250,160 respondents are under the age of 25-35.

C) Place of residence (rural/urban)

D) What is your family size (No.of Members) ?

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FAMILY SIZE 2 Members 3 Members 4 Members 5 or above

AMBIKAPUR 25 75 87 63

Most of the respondents having family size of 4 members, 3 members and 5 or above. Around 10% people having family size of two members. Family having less than five members having high disposable income. Newly wed group also having high disposable income.

E) What is your monthly family income? Income Level (Monthly) i) 5000-15000 iii) 25000-50000 Analysis >>> Particular Rs. 5000 15000 Rs. 15000 25000 Rs. 5000 50000 More than Rs. 50000

ii)15000-25000 iv)More than 50000

No. Of People 130 65 35 20

As per survey conducted: 52% are those whose family income is between 5000 15000 monthly. 26% are those people whose family income is between 15000 25000 monthly. 14% are those people whose family income is between 25000 50000 monthly. 8% are those whose family income is more than 50000 monthly.

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WARM UP Question:
(i) Main Purpose to visit retail store Purpose leisure time activity Childrens demand Purchase of special products Purchase of general products No. of Respondents 50 37 37 126

There are significant amount of people who visit the retail store as a leisure time activity and childrens demand. Significant amount of people come from purchasing general merchandise from retail store.
(ii) Awareness of Global Food Bazaar outlet in Ambikapur.

This is the first question asked from the respondents in order to check the awareness of organized FMCG retail ie, Global Food Bazaar. In this question I tried to find out how many respondents are aware about Global Food Bazaar.

(iii) From where do you come to know about the Global Food Bazaar?
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Family Friends Others (Please Specify) Analysis: Sources Family, 19% Networking, 49% Website, 17% Friends, 12% Others, 3% No. Of People 48 122 44 30 6

Networking Website

(iv) Where were you shopping before buying from Global Food Bazaar.?

This question was asked to study past purchase behavior of the respondents. In this they were asked from where they purchased before buying it from Global Food Bazaar. In this 52% respondents told that initially they purchased from wholesale market.

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MAIN PURPOSE QUESTION:

How frequently do you purchase? Category F&V Grocery Cosmetics Beverages Ready to food Daily Weekly Fortnightly Monthly More than a month

ANALYSIS: Daily 117 5 3 17 2 Weekly 108 40 8 66 77 Fortnightly 5 38 28 57 28 Monthly 12 125 171 60 82 More than a month 8 42 40 50 38

Category F&V Grocery Cosmetics Beverages Ready to food

How far you have to travel to go for purchasing?

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less than 3 Km 7KM- 10KM Analysis: Particular Less than 3km 3km- 6km 7km 10km More than 10km No. of people 125 70 40 15

3 KM- 6KM More than 10KM

It has been observed that people always prefer to buy their daily needs from nearest store which is less than 3KM. 50% of people like to buy purchases within the radius of 3km from their house because generally in area of Ambikapur they dont get organized stores so they travel more to reach to Global food Bazaar. So, we concluded that most of the people always prefer to purchase from nearest place.

When do you purchase more?

First week of month month

mid of

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End of month required

when

Analysis:
When they purchase First week of the month Mid of the month End of the month When required No.of people 58 48 15 129

As per survey conducted: More than 52% of peopke purchase when they required means no fix time to buy their daily needs. 23% people purchase their daily needs within first week of month because service class people get their salary by first week of month. 19% people purchase their daily needs during the mid of the month. Only 6% people go for purchase at the end of month.
So, we can conclude that people like to buy when they feel need of the product.

What is your average time purchase at global food Bazaar?

In future will you spend more at Global Food Bazaar.?

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Do you find the price of Global Food Bazaar is less than other store?
yes NO equal

How do you find the employees attitude in Global Food Bazaar. Cooperative Rude they help only when they are asked

So,we can conlude that consumers are much satisfied with service level of CSAs and other staffs of Global Food Bazaar.

What are the reasons for purchasing from Global Food Bazaar.?

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Out of total shopping specify %age expenditure in the following cataegories at Global Food Bazaar.?
19(A): Food Products

19(B): Confectionary

19( C): Detergents

19(D): Vegetables & Fruits

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19(E): Soaps & Sanitary Products

FOLLOWING WERE THE SUGGESTION GIVEN BY THE RESPONDENT.

1. At right price should be available to all customer. 2. Proper selection of the place to open the store. 3. Increase the product range & maintain the variety. 4. Always try to make improve / maintain the hygiene of the store. 5. Try to make available all the variety for all the class of respondent. 6. Ambience & enviourment of the store should be friendly / homely. 7. Try to maintain a play-zone in the store for kids. 8. Proper sitting arrangement for the respondents. 9. Maintain the amnesties like toilet & rest room. fresh- rooms.

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10.Maintained the trend, in vogue & style. 11.Increase the number of trial rooms. 12. 100 % tagging the product. 13.Proper arrangement of products according to price, colors blocking, brands & size. 14.Proper visual merchandising. 15.Fast & right billing should be done with minimum margin. 16.Improve their services & maintain the same. 17.Dont bluff the customer. 18.Store should be near the residential area or located in prime area.

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INTERPRETATION OF RESULTS

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INTERPRETATION OF RESULTS
Most of the people prefer to purchase their daily needs from Mom and Pop stores and street vendors because of convenience location. 50% of people come to know about store by networking. Consumer prefer to buy from nearest store according to: Location Quality Variety Pricing & Discounts Customer Service

In survey it has been seen that Location Fruits and veg- daily basis Grocery-monthly basis Cosmetics- monthly basis Beverages- weekly basis Most of the people always like to visit nearest organized retail stores in their locality. In survey we found that most of the people come from lower income group. There are significant amount of people who visit the retail store as a leisure time activity.

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CONCLUSION

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CONCLUSION
1. Retailing in India is at a nascent stage of its evolution, but within a small period of time certain trends are clearly emerging which are in line with the global experiences. 2. The main factor that effect the retail business is location. 3. Indian are price sensitive they seek value for money so price also matter for Indian customers. 4. The purchasing pattern of the people in one location is totally different from other Location in Ambikapur region. 5. Customer service is not so much important in grocery retail, quality and price matter lot. 6. The reason for which people prefer to buy from Global Food Bazaar is variety of product available under one roof and customer has not to move from one shop to another shop for his/her daily needs. 7. Most of the people in Ambikapur use to purchase their daily needs whenever they require.

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BIBLIOGRAPHY

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BIBLIOGRAPHY
Web links: www.wikipedia.com www.google.com http://fmcg-marketing.blogspot.com/ www.retailindustry.about.com
http://cg.nic.in/cgbsap/summary.PDF Chhattisgarh :: Surguja :: Ambikapur

http://www.globalfoodbazaar.net/

Books Referred:

Kotler Philip, Marketing Management 11th edition, Pearson Education Beri G.C., Marketing Research 3rd edition, Tata McGraw Hill

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ANNEXURE

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ANNEXURE-I
QUESTIONNAIRE General questions: Name Gender Address :____________________________________________________________ : MALE FEMALE Age: ______ Years

:____________________________________________________________ _________________________________________________________ _________________________________________________ _______________

Que1. What is your family size (No.of Members)? Que2. What is your monthly income?
Income Level (Monthly) i) 5000-15000 iii) 25000-50000 50000 ii)15000-25000 iv)More than

Warm up questions: Que1.main purpose to visit retail store: Leisure time activity Childrens demand Purchase of special products Purchase of general product Que2. Are you aware about the Global Food Bazaar?
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Yes

No

Que3. From where do you come to know about the Global Food Bazaar? Family Friends Others Networking Websites

Que4. Where were you shopping before buying from Global Food Bazaar.? Neighbourhood kirana store store which is conviniyent to you Wholesale market any other

Main Purpose Questions Que1. How frequently do you purchase? Category F&V Grocery Cosmetics Beverages Ready to food Daily Weekly Fortnightly Monthly More than a month

Que2. How far do you have to travel to go for purchase? Less than 3KM 7KM- 10KM Que3. When do you purchase more? 3KM 6KM More than 10KM

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First week of month End of the month

mid of the month whenever required

Que4. Whats your average one time of purchase at Global food bazaar outlet in Rupees? Below 1000 1500- 2000 Que5. In future you will spend more at retail outlets? Definitely yes Probably Yes Cant say Probably not Definitely No 1000- 1500 2000- 2500

Que6. Do you find all the pricing of the above stores is less than traditional store? Yes No Equal

Ques7. How do you find employee attitudes in the Global Food Bazaar Retail store in compare to traditional store? Co-operative They help only when they are asked Que8. What is your reasons for purchasing from Global Food Bazaar outlets? (Mark only 3) Better Quality Good environment Discounts & Promotional Schemes Que9. Out of the total shopping specify %age expenditure in the following categories at organized Retail outlets Global Food Bazaar? Categories 0%-15% 15%-30% 30%-45% 45%-60% 60%-75% 75%-100% Reasonable Price Time saving Product Range Display of Products Rude

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Food Products Confectionery Detergents Vegetables & fruits Soaps & Sanitary prod.

Que9. What kind of improvements required in these organized FMCG retail outlets, please mention: 1)_.___________________________________________________ 2.) ___________________________________________________ 3.) ___________________________________________________

THANKS A LOT FOR VALUABLE INFORMATION

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