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John Mowen once had a 2 handicap, a level of accomplishment most amateur golfers can only dream of. But like many seemingly benign pursuits, golf can have a dark side. Mowen admits that about ten years ago he had become so hypercompetitive that the game lost its joy for him and he gave it up. In the same way, investing is a pursuit that can be healthy or unhealthy. Taking an unhealthy approach to investing can slide into gambling and make it a losing proposition. This is a subject that Mowen, a professor in the Spears School of Business at Oklahoma State University and an expert in consumer behavior, has explored in depth. Most recently, he coauthored a paper that examines differences
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a few stocks frequently based on little information, investors understand that the odds tip decisively in their favor if they invest broadly and for the long term. An investor has a greater need for education and information than a gambler, says Mowen.
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"Investors also have a future focus, and to me that's the hallmark of investing." Gamblers often have a penchant for risk-taking, which they find stimulating, Mowen says. In addition, they have a tendency to be more materialistic, impulsive and superstitious. Few of us, however, can be neatly classified as thoughtful and sober or wild-eyed and impulsive. We all fall somewhere along a spectrum that stretches between those extremes, says Frank Murtha, a behavioral-finance consultant with MarketPsych, which offers psychological training and other services to financial professionals.
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