digital advertising agency

WE CAN GROW TOGETHER

Coca-Cola is known for fostering relationships between people and connecting the world. The love for Coca-Cola transcends countries, gender, age, income, and religion. It is the strongest love of all. Here at Mahogany we want to continue to cultivate that love into the digital sphere. If Coca-Cola connects people and so does the Internet, imagine what the two can do together. To connect the world, you also need to understand the world. From our personal travels and our own unique cultural backgrounds, we have identified the differences that make humankind unique and the similarities that bring us all together. We have seen that no matter where you are a smile is still understood as a smile and CocaCola is still understood as delicious and refreshing. Mahoganys primary focus is the digital sphere, but our strategies and management will allow our ideas to easily be applied to all traditional and non-traditional channels.

LETS CHAT!
1. (noun) mahogany, mahogany tree
any of various tropical timber trees of the family Meliaceae especially the genus Swietinia valued for their hard, environmentally non- toxic, reddish-brown wood that has excellent workability, durability, and specified use Mahogany 718 Ostrom Ave Apt 1 Syracuse, NY 13210 Laurie Tewksbury, Managing Partner & Director / 315.383.9922 laurietewksbury@gmail.com facebook.com/mahoganyagency @mahoganyagency

riven. se

OUR CORE
were leaders, dreamers, and achievers.
Were a newly formed independent digital agency that is creatively and strategically driven. We combine everything digital in order to grow your brand and allow you to foster close relationships with your customers.

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Responsible. Super important. Digital is where its at.

Its clear that the world is becoming more technological and digital each and everyday. Luckily, we love it and were always looking ahead to the next big idea. Well guarantee to position your company and brands ahead of your competition. We hold our work, our employees and our business to high standards. We also strongly believe in creating a better world. We do this by regularly giving back to the community and by only working with socially and environmentally responsible companies.

Spunk, weve got it.

Weve got personality and we dont like to hide it. Each of us at Mahogany has ideas, brains and a wide range of international marketing and business experience.

OUR ROOTS
Laurie and Marlena have been neighbors on Keuka Lake since 2008. Since meeting, the two have done lots of free work for the local wineries together. After a few years of only being paid in wine (not a bad thing) they decided it was time to get serious and work together full-time. Lauries love of exploring the great outdoors lead the team to focus their efforts on digital advertising. Just like the wilderness, the digital sphere is a place of new growth, challenging obstacles, and endless possibilities of exploration. Simply said, digital, its where its at. Emily and Ann quickly were recruited from Tawain. Literally, from half way around the world, these girls gave the new agency an international mindset. Melanie joined the team soon afterwards. Although only from Connecticut, Melanies love of exploring and dreaming big were bound to help make the new agency grow.

It wasnt long before Laurie realized that two girls from Central New York, couldnt possibly know all there is to know about digital advertising. The Internet is a place where people from all over the world connect. Laurie knew that to succeed online and in the With a strong core, a digital sphere, you need to global perspective, and a dream of reaching understand different new heights, Mahogany cultures and perspectives. was born.

Marlena Leonardi Laurie Tewksbury

Melanie Zajac Ann Banjerdkorapin

OUR STRUCTURE
We dont believe in corner offices. Everyone here is an equal member of the stump. ..err team.

Chun Ying Emily Chou

MEET YOUR TRAIL GUIDES

Laurie Tewksbury
Managing Partner & Director
Laurie can do a little bit of everything. This ranges from account management, brand strategy, social media and graphic design. She spends most her free time outside of work either on a mountain, a lake or a rock face. While attending Syracuse University, she studied Advertising and Marketing Management. She has also spent some of her time working in B2B marketing, digital media marketing, youth marketing and event planning.

Marlena Leonardi
Managing Partner & Creative Director
Never caught without a smile on her face, Marlena is the creative mind behind the designs. She is passionate about what she does and specializes in branding, corporate identity, and interactive design. While attending Syracuse Marlena studied in the Communications Design Program. She has also spent time creating store displays for Anthropologie, branding local start up companies, and helping businesses develop a social media presence. When shes not designing, Marlena can be caught cooking real authentic Italian food, spending time on the lake, or sipping on her all too frequent soy vanilla latte.

not your average guide (we shower)

Melanie Zajac
Account Manager
Melanie has a go-getter attitude and wants to get to know you no matter who you are. Her experience in market research gets her asking questions and unearthing information in everyone she meets. Melanie loves to talk, but she also likes to listen. When shes not listening, Melanie can be found running the streets of Syracuse usually accompanied by her trusty dog. Like her co-worker Laurie, Melanie is also studying Advertising and Marketing Management at Syracuse University. She has experience in account management, data analytics, youth marketing, and content development.

Ann Banjerdkorapin
Digital Media Specialist
Ann was born and raised in Bangkok, Thailand and moved to Taipei, Taiwan where she finished high school. Following that, she studied Biology and Advertising, completing the Fashion Communication Milestone Curriculum at Syracuse University. She has a strong background in Fashion communication and was a director of J-Brand Jeans fashion show held in 2007. At Mahogany, Ann is our go-to person for everything digital media.

Chun Ying Emily Chou

Community Director
Emily is very passionate about social media. She believes that social media creates a platform for consumers to discuss and share ideas, which allows brands to better understand what their consumers are thinking. She also loves it because she can see photos of her family back in Taiwan. Emily studied Advertising and Supply Chain Management at Syracuse University and is proficient in the English and Chinese languages. She also has some background in marketing research. Shes great at identifying target markets and using advertising media effectively.

WHAT WERE ALL ABOUT

Watch our video

Your team of Mahogany trail guides is ready to lead Coca-Cola through the digital forest and position it exactly where it needs to be online. We are a pack of leaders not followers and are continually striving for the next technological break through. We believe that banner ads are an annoying thing of the past and theres a better way to utilize your brand on the Internet. Through social media, content curation, web design, mobile web, SEO and web analytics, we plan to work around the obstacles facing Coca-Cola and create the perfect strategy.

Strategy

Brand Development Social Media Search Engine Optimization Mobile Web

Creative

Social Media Content Development Web Design Logo Design Copy Video

Research & Analytics

Social Listening Trend-spotting Full Campaign Analytics

Management

Planning Risk Management Schedule and Budget Management Social Platform Engagement

PAST EXPEDITIONS :
WHAT WERE PROUD OF

RUNWAY EARTH
FASHION FORWARD, ECO-FRIENDLY

Summary

Runway Earth is an on-line retailer of eco-fashion that grew out of a desire to support socially and environmentally conscious artists, designers and manufacturers. Their goal is to contribute to the fashion industry in a thoughtful and responsible way, while embracing the earth and all the diversity and resources it provides. At Runway Earth, they strive to utilize natural and recycled materials creatively, as well as support fair trade and local manufacturers that sustain our economies. They also believe in giving back directly, through our collaboration with Soles4Souls.

Strategy

I wanted to give Runway earth a feeling of sophistication and high fashion, unlike many other eco-friendly or green clothing brands. Runway earth targets everyday shoppers that may or may not be eco conscious, but aims to attract and educate customers by having in style and up to date designs, which also happen to be eco-friendly.

runway
Implementation
I helped runway earth develop an Identity with a logo and tag line. I also helped them design and develop their website as well as art directing photo shoots.

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How this will benefit Coca-Cola
We have experience designing and creating a cohesive brand and campaign. We have learned a lot about what it takes to be an environmentallywalk the runway friendly company and will embrace the earth be able to bring that knowledge into this project.

Results

As a new startup company Runway earth is ever growing. Continuously adding new outfits and gaining new eco friendly brands to represent through their high fashion aims, their success continues. With an addtion of a facebook page and twitter their popularity continues to grow.

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See more here!

PAST EXPEDITIONS :
WHAT WERE PROUD OF

PATAGONIA
WELL TAKE YOU THERE NEW PRODUCT LAUNCH: MENS HEMP CLOTHING Strategy
We created a series of traditional, non-traditional and digital advertisements that introduced hemp to Patagonia customers by focusing on the versatility of hemp. The style was simple and straightforward. The tone was relaxed and easy for the audience to relate to, as if a close friend was making the reccomendation, not an advertising firm. Positioning Statement: Patagonias hemp clothing for men is the only apparel that reduces environmental impact while maintaining a commitment to style, comfort, and durability. Proposition: Well take you there.

Summary
Patagonia is rooted in the idea of keeping our environment clean. Patagonias goal is to build the best products and cause no unnecessary harm. Their hemp clothing line exemplifies these goals as hemp requires no irrigation, uses no synthetic fertilizers, and is harvested and processed by hand.

Implementation
Customers were reached through long copy ads which appeared in outdoor magazines, television commercials and public transit stop makeovers. These were all followed up with a strong digital presence through a blog, mobile application and social media engagement and content curation. A landing page and e-brochure were also created as a part of this campaign.

Results
Increased traffic to website by 15% within 6 months of campaign launch. Increased Patagonia hemp clothing line awareness by 10% within 6 months of campaign launch. Increased Patagonia hemp clothing line sales by 5% within 12 months.

How this will benefit Coca-Cola

This project combined both traditional and non-traditional media into one cohesive campaign.

PAST EXPEDITIONS :
WHAT WERE PROUD OF

BOY SCOUTS
BECHTEL SUMMIT NATIONAL HIGH ADVENTURE BASE SUMMIT BLOG Strategy
One of the primary promotional channels for the Summit includes the Summit Blog alongside Facebook, YouTube and Twitter. Through these channels, we are personally connecting with Boy Scouts, Venturers, Scout Leaders and their friends and families. Tone is conversational and the graphic design is bold and photo-oriented.

Summary
For over 100 years, the Boy Scouts of America have been providing programming focused on character building and citizenship to young boys and girls. Although the Boy Scouts of America is still an incredibly strong program today, they are often seen as old-fashioned and out of touch with todays youth. Alongside the branding and promotion of the Bechtel Summit National High Adventure Base, which opens during the summer of 2013, we have been working to make the Boy Scouts of America cool again.

Watch the video

Implementation
The Summit Blog (summitblog.org) has approximately 2-3 new posts each week. Content ranges from jamboree news, the Summit construction updates, high adventure activities to National Boy Scouts of America news and includes traditional blog posts, videos and infographics. Content from the blog is regularly shared on all Summit and BSA social media sites and webpages.

Results
The Summit Blog sees an average weekly traffic of approximately 36,000, with 28,000 unique visitors. On average, visitors spend 2:14 minutes on the site and view 2.4 pages.

How this will benefit Coca-Cola

We have lots of experience in youth marketing. We know how to create excitement and buzz online with this target.

See more here!

PAST EXPEDITIONS :
WHAT WERE PROUD OF

HOSTELING INTERNATIONAL
PRINT CAMPAIGN Strategy
We pinpointed that besides price, backpackers like staying in hostels for other reasons. Its exciting. You never know who youll be staying with next, the stories youll hear, or the advice youll come across. By staying in hostels, youre breaking barriers and creating international friendships. We capitalized on this insight and decided to showcase the excitement and fun that develops when you put 4 strangers from different parts of the world in one room. Perhaps add some beer, and youve got an unforgettable night. Can your motel do that? The photographs in the ads are actual photographs taken by backpacker during her stay at hostels throughout Australia. If she can have that much fun with complete strangers, so can you.

Summary
Hosteling International is an organization that operates over 4,000 hostels in 90 countries. They provide quality budget housing for backpackers and travelers across the globe. While hosteling is an affordable way to travel a country, it also has several downsides. Youre sleeping in a room with strangers, your belongings have the potential to be stolen, and the amenities are far below that of a motel or hotel. How can Hosteling International attract backpackers and convince them that hosteling is nothing like what you see in scary movies?

Implementation
A series of print ads were developed to be placed in airports, train stations, and bus-stops. Since backpackers dont usually know where theyre staying next, we targeted them during major travel interchanges. What better time to think about where youre going to sleep then when youre waiting for your bus?

Results
Increased global awareness of youth hostels

How this will benefit Coca-Cola

We know the youth market, and we know it globally. We have lots of experience uniting and connecting people from across the world.

THE ROUTE WE FOLLOW

Before strapping on your hiking boots, you need a plan of action to safely maneuver through the digital forest. Explorers who dont have a strategy can encounter obstacles and head down the wrong path. But dont worry, youre exploring with the best. Mahogany has outlined a process that will help Coca-Cola navigate through the digital landscape and connect the world. Gear Up Any great explorer knows that survival is dependent on preparation. We think so too. Before tackling the forest, we fill our backpacks with insights from both quantitative and qualitative tactics. Bring Our Compass To navigate through the forest we need a clear and focused strategy that will reduce risk. Set Forth Heres where we enter the forest and execute our liquid and linked ideas. Re-trace Our Steps This is the part of the adventure where we go back and evaluate our process and continually improve it.

Mahogany believes that a strong agency-client relationship is the key to innovative and successful advertising. So, wed like to make a promise to you. A promise that well give Coca-Cola our full attention from the very beginning and that we will work relentlessly to further strengthen the Coca-Cola brand in the digital sphere. We promise that our expertise and passion will help Coca-Cola transform a drink into a digital story that everyone will be talking about online and off.

Below includes our plan of action for Coca-Cola. Specifics about scope, cost and dates will be agreed upon during the first phase. Consequently, the timeline should be seen as an estimate which may vary based on our collaborative decisions.

OUR PROPOSED TRAIL MAP FOR COCA-COLA

Deliverable

Investment
$XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX $XXXXX

Estimated Deadline
MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY MM/DD/YY This is not an exhaustive list nor is it set in stone. We just see this as a possible exciting mountain to climb.

Coca-Cola Website Management Social Media Campaign Strategy & Content Curation Facebook Twitter YouTube Tumblr Google+ Strategy and Content Pinterest Strategy and Content Get Glue Strategy Application Strategy & Design Social Media App Design Mobile App Optimization Search Engine Mobile Social Media & Website Analytics Coca-Cola Freestyle Strategy

thank you