PLATINUM

M A G A Z I N E

CENTURION
M A G A Z I N E

MEDIA INFORMATION 2010 ASIA

TABLE OF CONTENTS Magazine Concept Dates & Deadlines Circulations, Rates, Discounts Overview Europe, Asia, Pacific Advertising Specials Platinum Reader Profile Centurion Reader Profile Technical Information Terms & Conditions Contacts Page 2 Page 3 Page 3 Page 4 Page 5 Page 6/7 Page 8/9 Page 10 Page 11 Page 12

Luxury Magazines for Platinum Card and Centurion Members from American Express

MAGAZINE CONCEPT
THE POWER OF PLATINUM & CENTURION MAGAZINE

ULTIMATELY, CONNECTED. REACH A SELECT COMMUNITY OF 100% PRE-QUALIFIED HIGH-SPENDERS, FREQUENT TRAVELLERS AND HIGHLY RESPONSIVE SERVICE EXPERTS THROUGH FIRST CLASS INDEPENDENT EDITORIAL THESE LOYAL CONSUMERS AND READERS TRUST AND REFER TO REGULARLY.

THE LUXURY SOURCEBOOK FOR AFFLUENT, EDUCATED, WELL-TRAVELLED CONSUMERS

Platinum Magazine is the quarterly luxury sourcebook for those who belong to the highest spending customers from American Express - Platinum Cardmembers. It covers the finest in lifestyle and travel. Platinum Magazine provides its readers with the knowledge and resources to help them enrich their lives and live them to their full potential. It delivers news on what is exciting or distinctive with genuine insider tips and opinions. Platinum Magazine is where readers plan their most memorable holidays, find the perfect items to match their personal styles, and discover new favourites that last a lifetime. This stylish magazine provides trends in travel and fashion, jewellery, interiors and motors - among many other regular topics.

THE ULTIMATE 21 CENTURY LIVING COMPANION FOR THE CENTURION COMMUNITY

ST

Centurion Magazine is the quarterly encyclopaedia of luxury and trusted advisor for those who hold the most exclusive Card from American Express Centurion. It covers the absolute best that life has to offer.
As global players and super-affluent high net worth individuals, Centurion Magazine readers are highly educated and experienced consumers of luxury, travel and culture on a continual quest for the most unique and unforgettable experiences.

Centurion Magazines elegant and sophisticated approach presents breathtaking fashion and jewellery, the latest travel destinations and most luxurious homes and cars as well as in-depth articles on unique craftsmanship, art and superior gourmet trends. The award-winning editorial reflects the absolute highest levels of privilege, luxury and service.

2 MEDIA INFORMATION ASIA 2010

PLATINUM AND CENTURION

DATES, CIRCULATIONS, RATES & DISCOUNTS
DATES PLATINUM & CENTURION ASIA
TRAVEL & OFFER ADS* ISSUE 01/10 Apr/May 02/10 Jun/Jul/Aug 03/10 Sep/Oct/Nov 04/10 Dec-Mar BOOKING & PRINT MATERIAL 08.03.2010 19.05.2010 06.08.2010 29.10.2010 BRANDING ADS BOOKING DEADLINE 11.03.2010 21.05.2010 10.08.2010 02.11.2010 PRINT MATERIAL* 15.03.2010 27.05.2010 13.08.2010 05.11.2010 PUBLICATION MONTH April June September December

Cancellations are only possible up to two weeks prior to booking deadline. For premium positions, the cancellation deadline is four weeks prior to the booking deadline. *These are final artwork dates. Please note that advertising materials for travel ads and ads containing exclusive Cardmember offers are to be delivered one week earlier.

CIRCULATION & RATES 4-COLOUR

CENTURION Hong Kong Singapore TOTAL CENTURION ASIA PLATINUM Hong Kong Singapore Malaysia Taiwan IDC Edition 2 India TOTAL PLATINUM ASIA LANGUAGE English/Chinese English CIRCULATION1 11,700 1,500 13,200 CIRCULATION1 11,900 3,000 5,400 7,500 500 5,200 33,500 46,700 RATE 1/1 4C US$ 11,900 US$ 2,900 US$ 11,900 RATE 1/1 4C US$ 6,900 US$ 3,950 US$ 3,950 US$ 5,900 US$ 2,500 US$ 3,900 US$ 26,500 US$ 36,900

LANGUAGE English/Chinese English English Chinese English English

SPECIAL COMBINATION RATE CENTURION & PLATINUM

PAN ASIA BOOKING: All Asian market editions of Centurion and Platinum Magazine can be booked via the PAN ASIAN Combination. The PAN ASIAN COMBINATION reaches Centurion Members and Platinum Card members across Asia in the following markets: Hong Kong, Singapore, Malaysia, Taiwan, Indonesia, Philippines, Brunei and India. The Pan Asian rates include bookings for all countries with Platinum Charge cards, including Centurion Hong Kong/Singapore. 1 Circulation refers to printed circulation and contains promotional copies. 2 Combined circulation of Platinum Magazine readers with an international dollar card account (IDC) settled in US$, distributed in Asia.

CENTURION HONG KONG

SPLIT BUY RATES Full page Inside Front Cover Double Page Spread 1st DPS 2 DPS 3rd DPS Opposite Editors Letter 1st Full Page Opposite Table of Contents 2nd Full Page Opposite Table of Contents Opposite Masthead Inside Back Cover Outside Back Cover
nd

DISCOUNTS
RATES 4c US$ 11,900 US$ 26,700 US$ 24,890 US$ 24,270 US$ 23,800 US$ 12,730 US$ 13,350 US$ 12,730 US$ 12,730 US$ 16,970 US$ 20,080
4

VOLUME DISCOUNTS5 2+ pages 4+ pages 8+ pages

4

HK$ 92,580 HK$ 207,720 HK$ 193,640 HK$ 188,820 HK$ 185,160 HK$ 99,040 HK$ 103,860 HK$ 99,040 HK$ 99,040 HK$ 132,030 HK$ 156,220

5% 10% 15%

Exchange Rate: 1 US$ = 7.78 HK$ Rates are gross, exclusive of GST and inclusive of 15% advertising agency commission. Positions: No positions guaranteed. Cancellations are only possible up until the last working day prior to booking deadline. For premium positions the cancellation deadline is 1 week earlier.

SURCHARGES
SURCHARGES PREMIUM POSITIONS Outside Back Cover (OBC) Inside Front/Back Cover (IFC/IBC) Black Book Front Half - Guaranteed Position +30% +20% +15% +10% SURCHARGES FRACTIONALS Half Page Full page rate, divided by 2, plus 20%

MEDIA INFORMATION ASIA 2010 3

PRINTED CIRCULATION & RATES 2010

PAN-REGIONAL OVERVIEW
EUROPE & MIDDLE EAST
SWEDEN FINLAND LATVIA LITHUANIA

DENMARK UK NETHERLANDS GERMANY

SPAIN

FRANCE CH AUSTRIA ITALY MONACO GREECE TURKEY

CYPRUS LEBANON ISRAEL KUWAIT BAHRAIN EGYPT SAUDI QATAR ARABIA UAE OM

1 Circulation refers to printed circulation and contains promotional copies. 2 Split buys of single market upon request only. Additional cost for plate change may apply. 3 Departures France Edition is sent to both Platinum and Centurion members in France. Centurion members receive Departures as well as an additional Centurion supplement which can be booked separately. 4 Combined circulation of Departures/Centurion Magazine readers with an international currency card account (ICC) settled in US$ or , distributed in more than 170 markets e.g. Switzerland, Turkey, Monaco, Greece, Cyprus, UK, Middle East, etc. 5 Departures Middle East: Saudi Arabia (2,500), Rest of Middle East (5,500). Centurion Middle East: Saudi Arabia (1,000), Israel (800), Rest of Middle East (1,000). 6 Europe Edition distributed in Italy (1,700), the Netherlands (1,550), Spain (850), and Sweden (400).

DEPARTURES Magazine SINCE United Kingdom 2004 Germany 2004 Austria 2004 Italy 2004 France3 (Platinum Members) 2004 France3 (Centurion Members) 4 2006 ICC Edition 2006 Switzerland ICC Edition4 Spain 2004 Netherlands 2006 Denmark 2006 Sweden 2006 Finland 2006 2006 Croatia Latvia 2006 SPECIAL RATE Pan-Europe 2004 Middle East5 SPECIAL RATE Europe & Middle East CENTURION Magazine SINCE United Kingdom 2001 Germany 2000 Austria 2010 Switzerland 2002 2000 ICC Edition4 Europe Edition6 (IT, NL, ES, SE) 2001 Middle East5 2008 SPECIAL RATE Europe & Middle East 2005 France (Supplement)3 CENTURION Europe incl. France DEPARTURES & CENTURION Combined SPECIAL COMBINATION RATE Pan-Europe

LANGUAGE English German Italian French

English

{
{

English LANGUAGE English German English English 12,600

French

CIRCULATION1 65,000 35,500 2,9002 28,600 10,000 1,500 6,0002 1,0002 6,5002 6,5002 11,9002 10,6002 3,2002 3,4002 5002 193,100 8,0002 201,100 CIRCULATION1 16,000 10,500 500 2,800 5,3002 4,5002 2,8002 42,400 (1,500) (43,900) 235,500 243,500 CIRCULATION1 11,900 3,000 5,400 7,500 500 5,200 33,500 CIRCULATION1 11,700 1,500 13,200 46,700

RATE 1/1 4C 14,850 9,970 (2,800)2 14,500 8,000

14,900 (EU Plus Edition)

49,600

42,900 5,900 47,900 RATE 1/1 4C 13,600 9,750 4,025 11,900 (EU Plus Edition) 33,400 Upon request -/54,900 59,000 RATE 1/1 4C US$ 6,900 US$ 3,950 US$ 3,950 US$ 5,900 US$ 2,500 US$ 3,900 US$ 26,500 RATE 1/1 4C US$ 11,900 US$ 2,900 US$ 11,900 US$ 36,900 RATE 1/1 4C US$ 10,700 US$ 10,700 RATE 1/1 4C US$ 10,700 US$ 10,700 US$ 18,900

SPECIAL COMBINATION RATE Europe & Middle East PLATINUM Magazine Hong Kong Singapore Malaysia Taiwan IDC Edition2 India SPECIAL RATE Asia CENTURION Magazine Hong Kong Singapore SPECIAL RATE Asia PLATINUM & CENTURION Combined SPECIAL COMBINATION RATE Asia SINCE 2001 2003 2003 2006 2005 2006 SINCE 2001 2006 LANGUAGE Engl. & Chin. English Chinese English English LANGUAGE Engl. & Chin. English

ASIA
INDIA TAIWAN HONG KONG PHILIPPINES MALAYSIA BRUNEI SINGAPORE INDONESIA

1 Circulation refers to printed circulation and contains promotional copies. 2 Combined circulation of Platinum Magazine readers with an international dollar card account (IDC) settled in US$, distributed across Asia.

PACIFIC
AUSTRALIA

NEW ZEALAND

1 Circulation refers to printed circulation and contains promotional copies.

PLATINUM Magazine SINCE Australia 2003 New Zealand 2003 TOTAL PLATINUM Pacific CENTURION Magazine SINCE Australia 2004 TOTAL CENTURION Pacific PLATINUM & CENTURION Combined SPECIAL COMBINATION RATE Pacific

LANGUAGE English

LANGUAGE English

CIRCULATION1 21,000 2,000 23,000 CIRCULATION1 6,000 6,000 29,000

4 ASIA 2010

ADVERTISING-SPECIALS
PLATINUM
BOUND-IN INSERTS
(max. trimmed height: 297 mm) Bound-in print materials e.g. folders, booklets. A competitive quote for printing costs is available upon request. Total costs: 2 pages1.4 x 1/1 page rate 4 pages1.8 x 1/1 page rate 8 pages2.2 x 1/1 page rate 12 pages2.6 x 1/1 page rate
The costs for bound-in inserts include media costs and binding. They are based on local market rates. Additional postage costs to be calculated separately.

CENTURION
Total costs: 2 pages1.4 x 1/1 page rate 4 pages1.8 x 1/1 page rate 8 pages2.2 x 1/1 page rate 12 pages2.6 x 1/1 page rate
The costs for bound-in inserts include media costs and binding. They are based on local market rates. Additional postage costs to be calculated separately.

LOOSE INSERTS
Such as folders, postcards, mailings, flyers and special formats. Minimum size: 105 x 148 mm Maximum size: 180 x 260 mm Maximum width (for vertical insert): 180 mm Limited to two inserts per issue and a total weight of 220 grams for all inserts in the magazine. Rate per thousand: 0 50g: US$ 850 51 100g: US$ 900 101 150g: US$ 1,000 Rates include postage* and media**. Additional surcharge of up to 200% for inserts over 150 grams. Cost for local inserts and a competitive quote for printing costs is available upon request. Rate per thousand: US$ 150 At beginning or end of section US$ 250 Tip-on by hand in a specific place in the magazine. Cost for local tip-on and a competitive quote for printing costs are available upon request. Limited to one insert per issue and a total weight of 220 grams for all inserts in the magazine. Rate per thousand: 0 50g: US$ 1,000 51 100g: US$ 1,400 101 150g: US$ 1,800 Rates include postage* and media**. Additional surcharge of up to 200% for inserts over 150 grams. Cost for local inserts and a competitive quote for printing costs is available upon request. Rate per thousand: US$ 150 At beginning or end of section US$ 250 Tip-on by hand in a specific place in the magazine. Cost for local tip-on and a competitive quote for printing costs are available upon request.

* Net - non-commissionable. ** Gross - commissionable

TIP-ONS*
Booklets, postcards, folders, etc. tipped-on to a single ad page in the magazine. Minimum size: 60 x 80 mm Maximum size: 105 x 148 mm
*Prices for gluing only

GATEFOLDS
Advertisement opening to left or right of page. Format slightly smaller than magazine (207/190/180 x 297 mm). Minimum paper weight 115 gsm. Rates available upon request for: 4 pages 6 pages Rates available upon request for: 4 pages 6 pages

PROMOTIONS AND ADVERTORIALS

Advertorial booking deadline is 12 weeks before publication date. For client supplied advertorial, bullet points and brief etc. to be provided 10 weeks prior to the publication date. The word "Promotion" must appear centre-top of each page. Advertorial production services are available upon request.

FOR MORE INFORMATION ON SPECIAL AD FORMATS, PLEASE CONTACT YOUR LOCAL SALES REPRESENTATIVE OR:
Neil Sartori, International Director of Sales. Tel +49 89 6427 9765 sartori@journal-international.com JOURNAL INTERNATIONAL PUBLISHING, Hanns-Seidel-Platz 5, D-81737 Munich, Germany.
MEDIA INFORMATION ASIA 2010 5

READER PROFILE & SPENDING HABITS

READER SURVEY ASIA 2009
WHO THEY ARE
Platinum Magazine readers are affluent high net worth professionals, decision-makers and frequent travellers, who are used to the finer things in life and enjoy treating themselves. As they lead exceptionally busy lives, both in professional and personal terms, time is of the essence for these influential consumers. Spending their free time as they want means enjoying a high quality of life with as little stress as possible. And they use their independence whether freedom of choice or financial as the route to this carefree life that allows them to fulfil their dreams and aspire to more.
Platinum is more than just a card: it unites a community of cosmopolitan, family-oriented men and women, who travel widely for both business and pleasure. To receive Platinum Magazine, one must be a Platinum Card member from American Express: an individual who gets the most from the lifestyle and travel benefits to enhance and simplify their busy lives and is willing to invest a high annual fee for this.

DEMOGRAPHICS
Average age Readership Male/Female Married or living with partner Average number of readers per copy 45 years 52%/48% 81% 4.1

PROFESSIONAL STATUS
Company Owner Chairman/President/Non-Executive Board Member/Managing Director/ General Manager Head of Department/Senior Vice President/ Other Senior Management position 41%

PURCHASING POWER
Average household income Average total net worth Average monthly disposable income (for shopping and entertainment) Average number of properties owned US$ 763,000 US$ 4.6 million US$ 9,500 3.7

21% 24%

PLATINUM MAGAZINE READERS SPEND AN AVERAGE OF US$ 7,600 PER PERSON WHEN ON HOLIDAY

PLATINUM READERS ON THE MOVE

Average number of LEISURE TRIPS per year: 4 Average number of BUSINESS TRIPS per year: 9

HOLIDAY SPENDING
Average Spend per Holiday per Person: US$ 7,600 Average Spend on Holiday Shopping: US$ 5,900

PLATINUM MAGAZINE READERS KNOW WHERE TO STAY

PLANS NEXT 12 MONTHS

Stay at a Luxury Eco-Hotel Luxury Cruise Stay at a Boutique/Design Hotel Stay at a 4 star Hotel Stay at a 5 star+ Hotel 0%

29% 34% 75% 79% 92% 100%

THE COMFORT OF BUSINESS CLASS AND BEYOND

PLANS NEXT 12 MONTHS

Private Air Travel Fly First Class Fly Business Class 0%

9% 44% 86% 100%

70% O F R E AD E RS GE T ID E AS F OR THEI R NE X T TR AV EL D ESTIN ATI ON F ROM PL ATI NU M M AGA Z IN E

Source: Platinum Magazine Reader Lifestyle Survey Asia 2009.

6 MEDIA INFORMATION ASIA 2010

READER PROFILE & SPENDING HABITS

READER SURVEY ASIA 2009
THE FREEDOM TO INDULGE IN LIFES ESSENTIAL LUXURIES
When Platinum Magazine readers spend on luxury, they expect their purchases to set the standard of discernment exclusive and unique.

AVERAGE SPENDING IN THE PAST 12 MONTHS ON

Womens Fashion, Accessories & Shoes Mens Fashion, Accessories & Shoes Watches Fine & Custom made Jewellery Skincare, Cosmetics & Fragrances Beauty/Wellness Treatments & Massages Men US$ US$ US$ US$ US$ US$ 30,800 21,800 19,400 24,500 2,800 5,500 Women US$ 42,700 US$ 23,800 US$ 18,000 US$ 35,900 US$ 3,600 US$ 7,900

HIGH PERFORMANCE EXPRESSIONS OF THE ROAD

PAST 12 MONTHS NEXT 12 MONTHS

Bought a new car New sports car New 4x4 SUV New limousine/estate car New city car/supermini Supercar 0%

44% 20% 17% 13% 12% 7% 50%

HIGH PERFORMANCE AT HOME

PLANS NEXT 12 MONTHS

Audio, video or home cinema products New designer item/art for the home Refurbishing kitchen/bathrooms Refurbishing living rooms/bedrooms Another home/vacation property Another primary residence 0%

56% 49% 42% 41% 35% 63% 28%

100%

51% OWN THREE OR MORE PROPERTIES, 63% PLAN TO BUY ANOTHER PROPERTY IN THE NEXT YEAR

LOYAL CARDMEMBERS REGULAR READERS

Platinum Magazine readers are loyal American Express Cardmembers, with a large proportion (71%) using their Platinum Card as main method of card payment. As a closed community they have very similar lifestyles and spending patterns in common. They are not only highly brand-loyal, but they are also regular readers who are extremely involved in Platinum Magazine.

READER LOYALTY / ENGAGEMENT

Read all of the last 4 issues Read 3 or all 4 issues Average reading time Times they pick up their magazine Save the entire magazine Clip and save articles/ads Give it to close family and friends 66% 79% 43 minutes 2.4 times 26% 16% 27%

66% OF PLATINUM READERS HAVE READ ALL OF THE LAST FOUR ISSUES
New Reader 5% None 1% One issue 4% Two issues 11% Three issues 13%

All of the last four 66%

Source: Platinum Magazine Reader Lifestyle Survey Asia 2009.

MEDIA INFORMATION ASIA 2010 7

READER PROFILE AND SPENDING HABITS

READER SURVEY ASIA 2009
WHO THEY ARE
Centurion readers are super-affluent high net worth Individuals on a continual quest for the best and most exclusive. They own companies and frequently travel; they define success. Exceptionally discerning and style-conscious, Centurion readers are global players who gain truly worldwide access to the inaccessible. They do not compromise and expect only the highest level of personal commitment from those around them: individually tailored service, unlimited financial power, exclusive travel benefits, global access and influence. Centurion is more than just a card; its a global community of the highest earners and spenders on the market. To receive Centurion Magazine, one must be a Centurion Member from American Express; an individual who can afford virtually anything. The Card itself is one of the world's most exclusive, offered by invitation only and at a high annual fee.

DEMOGRAPHICS
Average age Readership Male/Female Married or living with partner Average number of readers per copy 47 years 50%/50% 86% 3.2

PROFESSIONAL STATUS
Company Owner Chairman/President/Non-Executive Board Member/Managing Director/ General Manager Head of Department/Senior Vice President/ Other Senior Management position 45%

PURCHASING POWER
Average household income Average total net worth Average monthly disposable income (for shopping and entertainment) Average number of properties owned US$ 1.5 million US$ 8.3 million US$ 18,100 4.6

27% 16%

C ENTURION READERS SPEND AN AVERAGE OF US$ 11,700 PER PERSON WHEN THEY ARE ON HOLIDAY

ULTIMATE GLOBETROTTERS
Average number of LEISURE TRIPS per year: 5 Average number of BUSINESS TRIPS per year: 10

HOLIDAY SPENDING
Average Spend per Holiday per Person: US$ 11,700 Average Spend on Holiday Shopping: US$ 8,200

CENTURION READERS KNOW WHERE TO STAY

PLANS NEXT 12 MONTHS

Stay at a Luxury Eco-Hotel Luxury Cruise Stay at a Boutique/Design Hotel Stay at a 4 star Hotel Stay at a 5 star+ Hotel 0%

27% 36% 68% 72% 94% 100%

FIRST CLASS AND BEYOND, THE COMFORT OF THE PRIVATE JET

PLANS NEXT 12 MONTHS

Private Air Travel Fly First Class Fly Business Class 0%

9% 52% 90% 100%

66% OF REA DERS GET IDE AS F OR THEIR NEX T TRAVEL D ESTINATION F RO M C ENTU RION MAGAZ INE

Source: Centurion Magazine Reader Lifestyle Survey Asia 2009.

8 MEDIA INFORMATION ASIA 2010

READER PROFILE & SPENDING HABITS

READER SURVEY ASIA 2009
CENTURION READERS SET THE STANDARD: THEY SIMPLY EXPECT THE BEST
CENTURION READERS HAVE A MONTHLY DISPOSABLE INCOME OF US$ 18,100 FOR ENTERTAINMENT AND SHOPPING

AVERAGE SPENDING IN THE PAST 12 MONTHS ON

Womens Fashion, Accessories & Shoes Mens Fashion, Accessories & Shoes Watches Fine & Custom made Jewellery Skincare, Cosmetics & Fragrances Beauty/Wellness Treatments & Massages Men US$ 51,200 US$ 32,900 US$ 25,800 US$ 36,100 US$ 3,700 US$ 8,000 Women US$ 80,700 US$ 42,500 US$ 34,700 US$ 71,000 US$ 5,000 US$ 11,100

HIGH PERFORMANCE ON THE ROAD - BUYING PLANS

PAST 12 MONTHS NEXT 12 MONTHS

Bought a new car New 4x4 SUV New limousine/estate car New sports car Supercar New city car/supermini

46% 16% 14% 13% 8% 2% 0% 50%

HIGH PERFORMANCE AT HOME - BUYING PLANS

NEXT 12 MONTHS

New designer item/art for the home Audio, video or home cinema products Refurbishing living rooms/bedrooms Refurbishing kitchen/bathrooms Another home/vacation property Another primary residence 0%

48% 46% 35% 33% 32% 59% 27%

100%

53% OWN THREE OR MORE PROPERTIES, 59% PLAN TO BUY ANOTHER PROPERTY IN THE NEX T YEAR

LOYAL CARDMEMBERS REGULAR READERS

Centurion readers are loyal American Express Cardmembers, with the majority of 79% using their Centurion Card as main method of card payment. As a closed community they are also regular readers extremely involved in Centurion Magazine.

READER LOYALTY / ENGAGEMENT

Read all of the last 4 issues Read 3 or all 4 issues Average reading time Times they pick up their magazine Save the entire magazine Clip and save articles/ads Give it to close family and friends 76% 87% 33 minutes 1.8 times 20% 16% 24%

76% OF CENTURION READERS HAVE READ ALL OF THE LAST FOUR ISSUES
New Reader 1% One issue Two issues 3% 9% Three issues 11%

All of the last four 76%

Source: Centurion Magazine Reader Lifestyle Survey Asia 2009.

MEDIA INFORMATION ASIA 2010 9

TECHNICAL INFORMATION
FILE SPECIFICATIONS
Digital file on CD or via FTP upload: high-resolution 300 dpi PDF file based on Euroscale offset standard and colour accurate proof. Other formats upon request. Only digital files will be accepted. Advertising material has to be delivered with a colour proof made from the print data submitted and in accordance with the colour profile we use. Complaints concerning the colouration of an advertisement cannot be made if the advertiser fails to deliver a colour accurate proof. We do not accept soft proofs.
Printing procedure: Screen lines: Screen lines: Density of picture-files: offset, colours: Euroscale ISO 12647-2PSO per cm 70 per inch 175 300 dpi

ADVERTISEMENT DIMENSIONS
All relevant text must be placed a minimum of 10 mm away from trimmed size of the page.
FORMAT Double-page spread Full page 1/2 page portrait 1/2 page landscape 1/3 page portrait 1/3 page landscape TRIM SIZE (W X H) 420 x 297 mm 210 x 297 mm 100 x 297 mm 210 x 140 mm 66 x 297 mm 210 x 99 mm BLEED SIZE (W X H) 426 x 303 mm 216 x 303 mm 106 x 303 mm 216 x 146 mm 72 x 303 mm 216 x 105 mm

TECHNICAL INFORMATION
Type Matter or Illustrated Area: All live matter should be located within non-bleed live area dimensions: 10mm from trim. The Publisher reserves the right to trim off any matter which is not placed in stated live area without advance notice. Double-page Gutter: Avoid running type across the gutter on double-page spreads. Type must be designed to clear the spine by a minimum of 5mm each side of the spine (total 10mm). Fine lines, banners and borders running across a DPS may not align exactly due to folding and binding tolerances (3mm in any direction). It is inadvisable to run images across the gutter if the subject of interest is in the spine area.

LOCAL LANGUAGE ADVERTISEMENTS

Translations of advertisements into other languages for local magazine editions available upon request. Cost will be calculated depending on extent and complexity.

AD MATERIALS DELIVERY
Contact: Diana Veit, Advertising Coordinator veit@journal-international.de Tel +49 89 642 797 16 Fax +49 89 642 797 77 Delivery Address of Journal International: Attention of Diana Veit Journal International GmbH Hanns-Seidel-Platz 5 D-81737 Munich, Germany FTP address: http://ftp.journal-international.de name of folder: adver user ID: ftp_adver password: gda3b PLEASE INFORM US BY TELEPHONE OR EMAIL BEFORE UPLOADING

PRODUCTION CONTACT
Albert Keller, International Production Director Tel +49 89 642 797 96, Fax +49 89 642 797 77 keller@journal-international.de

10 MEDIA INFORMATION ASIA 2010

TERMS & CONDITIONS - ASIA

PAYMENT TERMS
Invoicing will be in United States Dollars (unless otherwise requested), issued by and payable to Journal International. Payment within 30 days after invoicing, net. A discount of 2% can be deducted, provided payment is made within 8 days upon receipt of the invoice. SWIFT: HYVEDEMM Bank code: 700 202 70 Bank name: HypoVereinsbank Munich IBAN USD: Account: 879433436 Code: DE02 7002 0270 0879 4334 36 IBAN HKD: Account: 879433444 Code: DE77 7002 0270 0879 4334 44

TERMS AND CONDITIONS

1. The following General Terms and Conditions (hereinafter Terms) shall govern the contractual relationship entered into by Journal International Verlags- und Werbegesellschaft mbH (hereinafter JI) and the Customer when placing and processing Advertising Orders. Unless expressly provided otherwise, these Terms shall exclusively apply for this purpose. The Customers general terms of contract or business shall be excluded, which shall also apply in the event that the inclusion of the Customers general terms is not expressly contradicted by JI or JI provides its services without objection. 2. Advertising Order as defined in these Terms means the contract for the publication of one or several ads of an advertising customer or other advertiser (Customer) for the purpose of distribution via a newspaper or magazine marketed by JI. The Terms shall apply accordingly also to orders for tip-ons, bound-ins, inserts or special technical layouts. 3. The Advertising Order shall be effected upon the confirmation of acceptance by JI or an official JI representative. 4. Cancellations of orders are only possible up until two weeks prior to booking deadline. For premium positions the cancellation deadline is four weeks prior to booking deadline. 5. The responsibility for the timely delivery of the ad or insert text and flawless artwork lies with the Customer. If the artwork is visibly unsuitable or damaged, JI shall promptly request replacement artwork. JI guarantees a customary print quality for the covered title within the limits set by the artwork. Costs incurred by JI for requested or justifiable changes of the artwork following the closing and/or final delivery date for advertisements and/or print material shall be borne by the Customer. JI shall not be liable for any situation where agreed advertisement placements can not be met due to delayed delivery of print material and in cases of a reduction of print quality. 6. JI reserves the right to reject advertising and insert orders on the basis of their contents, origin or technical design in accordance with the uniform objective principles of JI, if the contents violate laws or government regulations or if the publication is unacceptable for JI, which includes, but is not limited to advertising orders from competitors of an American Express company. 7. The invoice shall be payable within the period as shown in the Rate Card starting from the receipt of the invoice, unless other payment terms or advance payment has been agreed in writing in the particular case. JI reserves the right to demand advance payment by the ad deadline for reasonable cause, such as the first establishment of business relations. 8. The advertising rates quoted are exclusive of VAT. 9. JI shall be entitled to modify the Terms and the prices at any time upon three months written notice. 10. Claims for damages arising out of a positive breach of an obligation, culpa in contrahendo or tort shall be excluded, even in case of orders placed by telephone; claims for damages arising out of the impossibility of performance and delay shall be limited to compensation of the foreseeable loss and the fee payable for the relevant ad or insert. This shall not apply to cases of intent and gross negligence by JI, its legal representatives and vicarious agents. Any liability of JI for damages arising out of the lack of warranted characteristics shall remain unaffected. 11. Complaints about obvious defects must be filed by the Customer at the latest within two weeks after receipt of the invoice. Complaints about non-obvious defects must be filed by the Customer at the latest 30 days after publication of the ad. If the print of an ad is faulty in spite of the timely delivery of flawless artwork and in case of a timely complaint, the Customer may demand the reprint of a flawless replacement ad. A claim for supplementary performance shall be excluded, if such performance would result in unreasonable expenses for JI. If JI lets a reasonable grace period expire, if JI refuses supplementary performance, and if supplementary performance is not acceptable for the Customer or fails, the Customer shall be entitled to rescind the contract or demand reduction of the payment to the extent to which the purpose of the ad was impaired. Warranty claims of merchants shall expire 12 months after the publication of the relevant ad. 12. The Customer warrants that it has all rights required for placing the ad. The Customer shall be liable to JI for damages suffered by JI due to claims asserted by third parties on the basis of provisions of press law or other laws. The Customer shall indemnify and hold harmless JI from and against all claims asserted by third parties against JI on the basis of an alleged infringement of provisions of competition law, criminal law, copyright law and other statutory provisions. The indemnification shall also cover the expenses incurred in the necessary legal defence against third parties. The Customer shall be obliged to provide all reasonable assistance to JI in the legal defence against third parties. JI shall not be obliged to examine orders and ads for determining whether they may infringe rights of third parties. 13. Advertising brokers and advertising agencies shall be obliged to adhere to the Rate Card of JI in their tenders, contracts and statements of accounts with the advertisers. 14. Artwork shall be returned to the Customer only upon special request. JIs obligation to preserve the artwork shall expire three months after the first-time distribution of the ad. 15. Should one or more provisions of these Terms and/or the Order be or become invalid, this shall not affect the validity of the remaining provisions. The Parties agree to replace an invalid provision through supplementary construction of these Terms with such a provision that comes as close as possible to the economic purpose originally intended by the Parties. The same shall apply to gaps found in these Terms. 16. The place of performance shall be JIs place of jurisdiction. The place of jurisdiction in business dealings with merchants, legal entities or special funds under public law shall be the place of business of JI. 17. These Terms shall be governed by German law to the exclusion of its conflict of law rules and the UN Sales Convention. ADVERTISING GUIDELINES AND UNACCEPTABLE ADVERTISING a) Any establishment which does not accept American Express as a form of payment unless the organisation is one which does not accept credit card plastic of any kind (e.g. car manufacturers). b) Any organisation in direct competition with services or benefits offered by American Express to Centurion or Platinum Card members. c) Travel related advertising and advertising with Card member specific offers is subject to the certain Call-toAction requirements and approval by American Express. Please refer to full TRAVEL ADVERTISING AND OFFER GUIDELINES 2010 for MTS Call-to-Action. d) Loose inserts must not exceed one per issue in Centurion Magazine and two per issue in Platinum Magazine.
MEDIA INFORMATION ASIA 2010 11

23.03.10 ASIA HONG KONG, MACAU, CHINA, SINGAPORE, MALAYSIA & THAILAND
MediaWorks Asia Ltd., Suite 802 Dominion Centre, Wanchai, Hong Kong Kim Kenchington Tel +852 2882 1106 kim@mediaworksasia.com Karen Ko Tel +852 2882 3958 karen@mediaworksasia.com

EUROPE AUSTRIA
Publicitas GmbH, Nordbahnstrasse 36/2/2, 1020 Vienna, Austria Freia Csokor-Sebesta Tel +43 1 211 53 61 freia.csokor@publicitas.com

SWEDEN
Karnig4media, Fleminggatan 15, S-112 26 Stockholm, Sweden Nathalie Karnig Tel +46 8 442 0870 nathaliek@karnig4media.com

SWITZERLAND BENELUX
AD International, Sikkelgemstraat 1, 1860 Meise, Belgium Rita Saegerman Tel +32 2 267 4760 rita.saegerman@adinternational.be mediamarks sa, 14 rue du Mont Blanc, 1201 Geneva, Switzerland Jean-Philippe Amos Tel +41 78 884 9249 jpamos@themediamarks.com

INDIA
MediaScope Group, 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400 005, India Marzban Patel Tel +91 22 22048890 marzban@media-scope.com

UNITED KINGDOM FRANCE

Fr Mdia, 49 Rue Marius Aufan, 92300 Levallois Perret, France Fabienne Regnaut Tel +33 1 4105 1239, regnaut@frmedia.fr Emilie Roblot Tel +33 1 4105 1238, roblot@frmedia.fr Publicitas Ltd. Gordon House, 10 Greencoat Place London SW1P 1PH Kat Galligan Tel +44 20 7592 8300 kat.galligan@publicitas.com Lindsey Webster lindsey.webster@publicitas.com Tel +44 20 7592 8303 Vishal Raghuvanshi Tel +44 20 7592 8346 vishal.raghuvanshi@publicitas.com

JAPAN
Shinano International, Inc., Akasaka Kyowa Bldg. 2F, 1-6-14 Akasaka, Minato-ku, Tokyo 107-0052, Japan Kazuhiko Tanaka Tel +81 3 3584 6420 kazujt@bunkoh.com

GERMANY
Journal International Regine Guckelsberger Tel +49 89 642 797 56 guckelsberger@journal-international.de

KOREA
Biscom, 1232, Kwanghwamun Officia Building, 163, Shinmunro 1-ga, Jongro-gu, Seoul, Korea 110-999 Mr Jo, Young Sang Tel +82 2 739 7840 biscom@biscom.co.kr

ITALY
K.media Srl Via Bonaventura Cavalieri, 1/3 20121 Milan, Italy Paolo Cassano Tel +39 02 29061094 paolo.cassano@kmedianet.com

YACHTING
ADMAREX S.R,L., Via Roma, 8/4, 16121 Genova, Italy Emanuele De Mari Tel +39 010 5954749 info@admarex.com

PACIFIC
PUBLICITAS Level 9, 215-217 Clarence Street, Sydney NSW 2000, Australia Rowena OHalloran Tel +612 8298 9319 rowena.ohalloran@publicitas.com Charlton DSilva Tel +612 8298 9301 charlton.dsilva@publicitas.com

MIDDLE EAST
BSA Consultants, Al Ghurair City Office Tower, Suite 540-D, P.O. Box 27632, Dubai, UAE Adnan Ahmad Tel +971 4 2287708 adnan@bsacmena.com

PUBLISHING HOUSE CONTACTS

JOURNAL INTERNATIONAL GmbH, Hanns-Seidel-Platz 5, D-81737, Munich, Germany Tel +49 89 642 797 0, Fax +49 89 642 797 77 www.journal-international.com ADVERTISING SALES Neil Sartori International Director of Sales Tel +49 89 642 797 65 sartori@journal-international.com Ad materials to be delivered to: Diana Veit Tel +49 89 642 797 16 veit@journal-international.de EDITORIAL Thomas Midulla Editorial Director, Europe & Middle East midulla@journal-international.de James Lee-Tullis Editorial Director, Asia & Pacific lee-tullis@journal-international.de MARKETING & RESEARCH Vera Kntgen International Marketing Director knoetgen@journal-international.de George Choy Director of Marketing Programs and Events choy@journal-international.com

PUBLISHERS
Christian Schwalbach, Group Publisher Michael Klotz, Associate Group Publisher

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