Confidential-JumpFire

Kidzonnet Plan-Ver1.0 Executive Summary

11th May 09

Kidzonnet is a monitoring system to monitor the learning, growth and development activities of a child in the early stages of growth. It has been suggested that monitoring a child has the potential to analyse the kids future educational aim and personality traits. It indicates that individual monitoring is both feasible and extremely useful between the ages of 2-10 years. Kids monitoring System closes the GAP between parents and the Montessori and Preschool. Primary services are as below:

1. Montessori and Preschool Organiser: 2. SMS Child Alert Facility 3. Calendar Facility 4. Training & Staff Requirement 5. Health check-up 6. Summer camp 7. Vaccinations Reminder through SMS 8. Security: CCTV and GPS services IDEA All parents, regardless of language or the technology, deserve the chance to help their students stay on track. And everyone in schools today is accountable for student success. The key idea behind launching this portal is to bridge the gap between the childs growth in the institution and ensure effective and enhanced reporting to the parents as well as the school. It serves the purpose of unifying all aspects of the childs growth and digitising the same. Also to ensure that in todays scenario with both parents, in all probability employed and would not have the opportunity to participate in all of the childs activities but would still like to keep updated on their siblings growth and activity details. Kidzonnet constantly monitors childrens growth and activities and ensures the same is made available to the parents and institutions at the click of a button. At Kidzonnet, our mission should be to provide the worlds leading technology solutions that help schools improve student performance by harnessing the power of parental involvement, supporting teachers, and engaging the learning community.

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Kidzonnet Plan-Ver1.0 AIM

11th May 09

To promote the portal to educational institutions as a de facto standard for information on their students at the click of a button to all parents. This service can be used as a value add to the institution while enrolling children and also sell this to the parents by proposing a virtual mentor. We need to have people talking about us like this............. People at other schools are talking. Principals are calling... parents are spreading the word. You have an amazing product Our Plan is to make Kidzonnet an invaluable asset for parents who want to be involved in their childs growth and education.

Market Analysis The Online Educational Portal concept is a relatively new concept in the Indian educational system. Although there is technical expertise available the growth and usage of internet based system is relatively low. Presently there are just a few pre schools or Play homes that are currently using such a system. As this idea of schools and parents being able to track their childrens progress online is not a very popular system. Extensive work is required in creating awareness of such a system and highlighting its benefits. Our target market should be the B and C level schools which are a huge market by itself. These schools which should be targeted have children whose parents are in all probability working and having double income. Such institutions need to have a very focussed marketing plan. A generic plan would not work. Also our research tells us that the marketing plan needs to be an integrated one with the scope of overall coverage of all aspects concerning a B and C level school. All communication should be directed towards the key stakeholders of the institution.

Legend: A Level high end private Montessori/institution B Level Medium level Montessori with middle class families kids C Level Medium level Montessori with Lower Middle Class families kids (both parents working)

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Kidzonnet Plan-Ver1.0 SWOT Analysis of Kidzonnet

11th May 09

Strengths: 1) The e portal system allows parent track their childrens progress and performance in pre schools and also allows them to view photos of their childrens activities. 2) The System allows parents and teachers to interact with each other without actually being face to face. 3) The system helps schools to update parents on upcoming events and activities allowing them to be present for such activities. 4) The system allows parents to explore growth and development of their children 5) The system assists parents to track pre schools to Montessoris to schools that are most suitable for them 6) The system allows parents to track their childrens health records as all of it is maintained on the system 7) Such a system is not maintained by many pre schools and play homes allowing us to be their source for all activities. 8) The system allows parents to store their childrens memories for a life time including their pre school and Nursery experiences. Weakness: 1) Not many pre schools realise the importance of such a system and are not keen on investing in such a system, hence education is a must, rather than a sell 2) The system is new and will take time gain acceptance amongst schools and parents. 3) The limitation of the content that you could provide is a challenge. 4) The costs involved for the schools to have this system would be a challenge Opportunities: 1) There is an opportunity for Kidzonnet to capitalise on the fact that you are just one of the few companies offering such a service 2) The fact that this is a new concept offers great business opportunity and future growth and sustainability for Kidzonnet. 3) The market being open to technology and being savvy provides an excellent opportunity for the future. 4) The ability to offer customised solutions to different clients provides Kidzonnet with an excellent opportunity to make a mark in the market. Threats: 1) Although there are not many competitors at the moment there is threat of competitors to follow suit. 2) Any changes in technology will prove a hurdle in the business capitalisation. 3) The Target market itself might want to create such an in house system in the future. 4) Consistency in updation is the key.

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Kidzonnet Plan-Ver1.0

11th May 09

Goals: 1) The objective would be to bridge the gap between Play homes, Nurseries, children and the parents, by providing unparalleled and excellent service in online portal services for play homes and parents. 2) Reduce cost for schools in implementing such systems by providing such services at affordable prices for schools 3) Increase the complete pre school and play homes experience for children and the parents 4) To capitalise on the growing trends of educational institutions to go the e way. Marketing Plan - Create a CGDP (Child Growth & Development Program)

The Target Group (TG) will be Directors and Decision makers of Play homes & Nurseries 1) 2) 3) 4) 5) 6) 7) 8) 9) Launch Event to announce portal to Montessoris and play homes and schools. PR plan to target leading dailies especially TOI and relevant womens magazines A reference management system in place Direct Mailers to TG for awareness and subsequent follow up POP display units at key locations Creating a pitch presentation Personalized log in for every institution Highlight Parent/Teacher communication through all mediums as essence of portal Get the institution to ensure kidzonnet is promoted at all opportunities when parents are present in school for awareness creation sessions 10) Propose portal for putting up kids marks or grades hence making kidzonnet indispensable 11) Communication aimed at a 360 degree view of school life - From the classroom to the sports field to the cafeteria to the library, Kidzonnet provides a simple, single point of access to all of the key information students and parents need: homework, grades, attendance, progress reports, activity schedules, athletic scores, lunch menus, school news, resources, and more. 12) Web Marketing banners to be placed on key locations 13) Website too cluttered and no clear navigation path. Need to relook 14) Language and approach needs to be in the tone of a partner in growth, not a third party vendor 15) Content Management should be detailed and multilingual. Multi Lingual response system very Imp 16) Demo Video to be created for ease of understanding on how system works

Confidential-JumpFire

Kidzonnet Plan-Ver1.0

11th May 09

Details of Execution

The detailed marketing rollout plan will be created once you associate with us.

We could look at two types of programs for Kidzonnet. One would only be a launch plan with our suggestions on how you could go ahead with the promotion of your portal. We will only work out a detailed plan and methods to go about. This would be chargeable which would include our research fees and consultation fees. The second plan would be for us to execute your on ground and online events. This would be an add on to the consultation plan and would include implementation fees. Please let us know how we can partner with your growth.

Thanks DEEPAK KADAMBI Director JumpFire Integrated Marketing Solutions