Fashion Marketing

WVEIS Code 0407

This course is designed for students to gain basic knowledge of the fashion marketing industry and provide the learner with skills for a career in the field of Fashion Marketing.

Standard 1: Nature of Fashion (0407.S.1)

Explore the Nature of Fashion. Nature of Fashion Objectives Students will: 0407.1.1 Explain the concept of fashion in terms of apparel, home fashion and accessories. 0407.1.2 Explain the components of fashion.

Standard 2: Fundamentals of Marketing (0407.S.2)

Describe the Fundamentals of Marketing. Fundamentals of Marketing Objectives Students will: 0407.2.1 Define the role of marketing and its importance. 0407.2.2 List examples of marketing functions and related activities. 0407.2.3 Differentiate between the concepts of marketing segmentation, niche and mass marketing. 0407.2.4 Identify the elements of the marketing mix. 0407.2.5 Demonstrate the flow of products in the channel of distribution. 0407.2.6 State the marketing concept.

Standard 3: History and Trends of Fashion (0407.S.3)

Explore the History and Trends of Fashion. History and Trends of Fashion Objectives Students will: 0407.3.1 Research and describe the theories of the origin of fashion. 0407.3.2 Describe the influence of historical events on fashion. 0407.3.3 Analyze the influences that economic, culture, social, political, geographic and psychological factors have on fashion. 0407.3.4 Explain the use and importance of fashion cycles. 0407.3.5 Differentiate between fashion trends, fads and classics. 0407.3.6 Identify current trends in fashion.

Standard 4: Color and Design Fundamentals (0407.S.4)

Analyze Color and Design Fundamentals. Color and Design Fundamentals Objectives Students will: 0407.4.1 Describe elements and principles of line and design. 0407.4.2 Discuss how to use design to create illusions that enhance appearance. 0407.4.3 Analyze standardized sizing in the fashion industry. 0407.4.4 Explain the principles of color psychology and symbolism and its relationship to fashion. 0407.4.5 Identify purpose of color wheel and analyze color schemes.

Standard 5: Textile Characteristics (0407.S.5)

Evaluate Textile Characteristics.

Textile Characteristics Objectives Students will: 0407.5.1 Identify the characteristics of natural and man-made fibers. 0407.5.2 Describe the relationship between fabric characteristics and product use. 0407.5.3 Identify the most common fabric constructions.

Standard 6: Economic Principles as Related to the Fashion Industry (0407.S.6)

Describe the Importance of Economic Principles as it relates to the Fashion Industry. Economic Principles Objectives Students will: 0407.6.1 Differentiate between goods and services. 0407.6.2 Discuss advantages and disadvantages of the different types of economic systems. 0407.6.3 Explain the concept of profit. 0407.6.4 Discuss the benefits of competition. 0407.6.5 Analyze the law of supply and demand. 0407.6.6 Examine the relationship between cost and price. 0407.6.7 Explain utility.

Standard 7: Communication Skills (0407.S.7)

Enhance Communication Skills. Communication Skills Objectives Students will: 0407.7.1 Explain the importance of verbal and nonverbal communication. 0407.7.2 Demonstrate proper telephone communication skills. 0407.7.3 Use effective writing skills.

Standard 8: Customer Service Skills (0407.S.8)

Develop Customer Service Skills. Customer Service Skills Objectives Students will: 0407.8.1 Explain the importance of customer service as it relates to a retail business. 0407.8.2 Demonstrate procedures for handling customer complaints. 0407.8.3 Handle multiple tasks simultaneously. 0407.8.4 Interpret company policies to customers.

Standard 9: Principles of Selling (0407.S.9)

Apply the Principles of Selling. Principles of Selling Objectives Students will: 0407.9.1 Identify the steps in the selling process. 0407.9.2 Identify and explain the different approaches of opening a sale. 0407.9.3 Conduct a sales presentation for a product or service. 0407.9.4 Choose the proper method of handling objections in order to close a sale. 0407.9.5 Identify and explain the different types of closing a sale. 0407.9.6 Explore various sales careers in the fashion industry. 0407.9.7 Apply textile knowledge to a sales presentation.

Standard 10: Careers in Fashion Marketing (0407.S.10)

Research Careers in Fashion Marketing. Careers in Fashion Marketing Objectives Students will: 0407.10.1 Identify personal traits important in a fashion career. 0407.10.2 Identify career opportunities in fashion sales, textiles and manufacturing industries. 0407.10.3 Identify an acceptable fashion image for work, school and social activities.

Standard 11: Technology in the Fashion Industry (0407.S.11)

Explore Technology in the Fashion Industry. Fashion Industry Technology Objectives Students will: 0407.11.1 Investigate computer technology applications in fashion marketing. 0407.11.2 Identify computer technology used in fashion/fabric design and production.

Standard 12: Principles of Promotion (0407.S.12)

Demonstrate the Principles of Promotion. Principles of Promotion Objectives Students will: 0407.12.1 Identify the elements of the promotional mix in fashion marketing. 0407.12.2 Analyze types of media used in fashion retail advertising. 0407.12.3 Identify the parts of a print advertisement. 0407.12.4 Prepare a broadcast advertisement. 0407.12.5 Analyze visual merchandising displays using the elements of display arrangements, color schemes, display background, mannequins and lighting.

Standard 13: Workplace Skills (0407.S.13)

Develop Job-Seeking, Job-Keeping and Job Learning Skills for the Workplace. Job-Seeking, Job-Keeping and Job Learning Objectives Students will: 0407.13.1 Explain the concept of work ethics. 0407.13.2 Explain the importance of positive working relationships and employer expectations. 0407.13.3 Complete the procedures for obtaining employment (resume, cover letter, job application, job search, interview, follow-up letter).

Standard 14: Risk Management (0407.S.14)

Explore Risk Management. Risk Management Objectives Students will: 0407.14.1 Identify the impact of internal theft and shoplifting. 0407.14.2 Demonstrate basic safety rules relevant to job safety. 0407.14.3 Describe the first aid measures to be used in case of an emergency or accident. 0407.14.4 Classify type A, B, and C fires and describe their characteristics in order to extinguish them properly.

Standard 15: Inventory Control Procedures (0407.S.15)

Describe Inventory Control Procedures. Inventory Control Procedure Objectives Students will: 0407.15.1 Describe the importance of inventory control. 0407.15.2 Describe receiving procedures. 0407.15.3 Explain procedures used to issue items and keep track of inventory.

Standard 16: Fashion Market Centers and Designers (0407.S.16)

Identify Fashion Market Centers and Designers. Fashion Market Centers and Designers Objectives Students will: 0407.16.1 Identify domestic fashion market centers. 0407.16.2 Identify international fashion market centers. 0407.16.3 Recognize influential fashion designers.