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Profit maximization
Profit maximization refers to how much dollar profit the company makes. Profit maximization stresses the efficient use of capital resources, but it is not specific(or ignore) with respect to the time frame over which the profits are to be measured. In business life there is a very definite relationship between risk and expected return - that isprivate investors demand a higher expected return for taking on the investment projects additional risk. To ignore this relationship leads to improper decision making to allocate the capital which could lead to long-term conflict between existing investors and management.