OVERALL CONTENT

Please rate The Star newspaper on each of the following kinds of content. To answer, use a 5point rating scale for which a 1 means that it is poor and a 5 means it is excellent. Pick a single
number between 1 and 5 to rate how good a job the newspaper does with each content. If you are
unsure, just indicate your expectations. Then please indicate how important each is to you
personally by checking/ticking one box in the importance section for each type of content.
Content

Rating (1-5)
1 poor,
5 excellent

Arts (e.g. dance, classical

music, museums, etc)
Automotive
Business, Economics, and
Personal Finance
Community announcements
(including weddings, events,
etc)
Education
Environment
Fashion and Beauty
Food
Health, Fitness and Medicine
Home, Garden and Real Estate
Jobs and Career
Movies
Natural disasters/Accidents
Obituaries
Ordinary People
Parenting and Relationships
Police/Crime/Courts/Legal
Politics/Government
Popular Music
Religion/Spirituality
Science and Technology
Sports
Television
Travel
War/International politics
Weather

Importance To Me
Little/None

Some

A Lot

NEWS CONTENT
1. What type of news coverage would you like to read in The Star? Please rank your
preference from 1 (least preferred) to 5 (most preferred) by ticking the relevant boxes.

Political
Crime stories
Human interest stories
International news
Sensational stories
2. What are your opinions on the political coverage in the STAR?
__________________________________________________________
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3. What do you think of the crime news coverage in the STAR?
__________________________________________________________
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4. What do you think of the international news coverage in the STAR?
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5. What do you think of the court news coverage in the STAR?
__________________________________________________________
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6. Do you enjoy reading sensational news in the STAR, eg scandals, celebritys news etc.
(please circle your response)
A. Yes
B. No

NEWS CONTENT
7. What changes would you like to see in the news section in The Star to be more appealing to
you?
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__________________________________________________________
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8. What is your opinion in terms of the layout of the news section in the STAR?
__________________________________________________________
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BUSINESS CONTENT
1. Do you read Starbiz?
__________________________________________________________
__________________________________________________________
__________________________________________________________
2. Which Biz section do you like most? Why?
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3. Moving forward, what kind of business news would you prefer? Why?
__________________________________________________________
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4. What other business article/magazines do you read? Why?
__________________________________________________________
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5. What do you think is lacking in Starbiz?
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FEATURES CONTENT
1. Please rank the below Features content by most preferred ( [ 1 ] ) to least preferred ( [ 12 ] .
Please use a rank number only once, e.g. there should not be two or more content items
ranked with the same number.
Environment

Parenting

Fashion

Beauty

Celebrities

Outing/Traveling

Hobbies

Food

Art

Health

Education

Entertainment

2. What other types of features content would you like to see appear in The Star?
__________________________________________________________
__________________________________________________________
__________________________________________________________
3. What other publications (print or online) do you read for features content?
__________________________________________________________
__________________________________________________________
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4. What, in your opinion, are the differences between these other publications and The Star
features sections?
__________________________________________________________
__________________________________________________________
__________________________________________________________

THANK YOU!
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