A PROJECT REPORT ON PUNE ZILA SAHAKARI DUDH UTPADA SANGH MARYADIT

History of Katraj
A Katraj Dairy popularly known to the pune city due to its nearbyness having a Five Decades History. Recently dairy completes its Golden Jubilee this Year(2009-10) Pune District Co-operative Milk Producers Union Ltd,known as Katraj Dairy Established in the 1960s decade. On the 7th

March

1960

Late.Mamasaheb

Mohol,

Late.Vamanrao Ghare.and Shri Appasaheb Bandal

established Dairy with under the

Bhor

Development

Project

financial

assistance provide by the shareholders and state Government.

In the initial stages of Establishment dairy faced lots of problem in the milk procurement ,Availability of funds and Financial aspects .Later on with the help of Shareholders, State Government and

NDDB Katraj Becomes self sufficient .

INDEX
1. INTRODUCTION 2. COMPANY PROFILE 3. LOCATION 4. BOARD OF DIRECTORS 5. PRODUCT PROFILE 6. DISTRIBUTION LIST 7. SALES ANALYSIS 8. LEARNINGS FROM VISIT
9.

Photo gsllary Bibliography:

10.

11.conclusion

INTRODUCTION

Katraj was incorporated in 1960 with an intension of providing an organized facility of milk collection for the village level farmers situated in Pune district. Katraj Dairy started with milk collection of about 0.30 lakh (30.000) litres in the first year of operation

and today, has steadily grown to over 3.25 lakh (0.32 million) litres per day and has a financial turnover of over Rs.150 crores (Rs.1500 million / US$ 33 million). Katraj with its six plants spread almost all over the district has an installed milk handling capacity of over 5 lakh (0.50 million) liters per day. The main plant of Katraj is equipped with Pasteurizer, homogenizer, Cream separator, Ghee processing, automatic packing of products and other quality testing devices and well equipped labs. Katraj has an installed processing capacity of 2 lakh (0.2 million) liters per day. Katraj manufactures / Distributes products like Pasteurized/ Homogenized-Cow/ Standardized Milk, Toned Milk, Cream, Ghee, Shrikhand, Amrakhand, MalaiPaneer, MatkaDahi, Flavored Milk, Lassi, JeeraTak, Table Butter, Milk Powder, Softy Ice cream and in the near future plans to introduce

sterilized products like bottled flavored milk. All these products are available at Katraj owned parlors at various locations in Pune City and through appointed distribution and retailing circuits. Very soon, Katraj plans to introduce an online ordering system for its distributors/ retailers and consumers. Katraj products have been in use in thousands of homes in Pune since 1961. Katraj Milk, Katraj Ghee, KatrajShrikhand, Katraj Softy Ice cream and Katraj Milk Powder have made Katraj a leading food brand in Western Maharashtra. Today Katraj is a symbol of high-quality milk products sold at reasonable prices, the genesis of a vast co-operative network triumph of indigenous technology, the marketing savvy of a farmers' organization.
Copyrights 2005 | All Rights Reserved | Katraj Dairy

COMPANY PROFILE
Pune ZilhaSahakariDudhUtpadakSanghMaryadit, popularly known as 'KatrajDairy' in the local and branded as "Katraj", a district level co-operative organization registered in 1960, involved in processing milk and milk products. The representatives of milk producing farmers based in rurals, encompassing almost the entire Pune District, manage this organization on behalf of the milk producers for their (rural India) socio-economic growth. The objective of Katraj is to build a value chain of farmers to source milk at an organized level, manufacture products with high

standards and sale these products in the competitive open market place

The organization has a unique advantage of its strategic location as it is based in Pune city, a place with historic and cultural importance and a major district place in Maharashtra, Pune with a sound Educational and industrial infrastructure, located about 180 kilometers from Mumbai (the financial capital of India).

Katraj with its six plants spread almost all over the district has an installed milk handling capacity of over 5 lakh (0.50 million) liters per day. The main plant of Katraj is equipped with Pasteurizer, homogenizer, Cream separator, Ghee processing, automatic packing of products

and other quality testing devices and well equipped labs. Katraj has an installed processing capacity of 2 lakh (0.2 million) liters per day

LOCATION

BOARD OF DIRECTORS(20052010):Shri. Mr. Ramesh V.Bhujbal (CHAIRMAN)

Shri. RamchandraDhondibaThombre(DIREC TOR)

Shri.GopalraoRamchandraMhaske(DI RECTOR)

Shri.BalasahebMahadevShete(DIRECT OR)

Shri.LakshmanRakhamajiKhilari(DIRE CTOR)

Shri.BalasahebJayvantraoDhamdhere (DIRECTOR)

Shri.VishnusethDharmajiHinge(DIREC TOR)

Dr. VivekHinduraoKsheersagar(MANAGIN G DIRECTOR)

PRODUCT manufacturing process

PRODUCTS
MILK CREAM GHEE SHRIKHAND AMRAKHAND MALAI PANEER MATKA DAHI FLAVOERD MILK LASSI JEERA TAK TABLE BUTTER MILK POWDER SOFTY ICE-CREAM

PRODUCT PROFILE:-

ABOUT

MILK:-Milk is an almost ideal food. It

has high nutritive value. It supplies body building proteins, bone forming minerals and health giving vitamins and furnishes energy giving lactose and milk fat. Besides supplying some essential fatty acids, it contains the above nutrients in an easily digestible and assailable form. All these properties make milk an important food for

pregnant women, growing children, adolescents, adults, invalids, convalescents and patients alike.

Milk may be defined as a whole, fresh, clean, lacteal secretion obtained by the complete milking of one or more healthy Milch animals excluding that obtained within 15 days before or 5 days after calving or such periods as may be necessary to render the milk practically colostrums free and containing the minimum

prescribed percentage of milk fat and milk-solids-not-fats.

Pasteurization: The term pasteurization refers to the process of heating each & every particle of milk to at-least 63 C for 30 minutes, or 72 C for 15 seconds in approved and properly operated equipment. After pasteurization the milk is gradually cooled to 5 C or below.

Homogenization: Homogenization refers to

the process of forcing the milk through a homogenizer with the object of sub dividing the fat globules. Standards of different Milks
Class of Milk
Cow Milk Standardized Milk Toned Milk Double Toned Milk Skimmed Milk Full cremed Milk Buffalo Milk 3.5 4.5 3.0 1.5 Less than 0.1 6 6

Minimum
% M. Fat % SNF 8.5 8.5 8.5 9.0 8.7 9.0 9

Katraj also deals in Bulk milk supply to customers purchasing

Minimum 3000 liters of milk and in multiples of 100 liters Thereof.

ABOUT CREAM:-

When milk fat is concentrated into a fraction of the original milk, that portion is known as cream. Cream is a rich portion of milk fat. Cream is the product of cow or buffalo milk or a combination thereof which contains not less than 25 % milk fat. The various types of cream are:

Table Cream Light Cream Coffee Cream Whipping Cream Heavy Cream } }

containing 20 - 25 % milk fat

containing 30 - 40 % milk fat

Plastic Cream

containing 65 - 85 % milk fat

Katraj Dairy has been manufacturing plastic cream with 65 - 75 % milk fat.

Composition
Water 22 - 32 %

Fat Protein Lactose Ash Total Solids SNF

65 - 75 % 1 - 1.2 % 1.2 - 1.5 % 0.3 - 0.4 % 68 - 78 % 2.5 - 3.2 %

Packing Sizes 1000 gms poly bag

ABOUT GHEE:Ghee is the pure clarified fat derived solely from milk or from desi (cooking) butter or from cream to which no colouring matter is added. Ghee is the clarified butter fat prepared chiefly from cow or buffalo milk. Ghee is used as a cooking or frying

medium, in confectionary, for direct consumption with rice chappatis etc. Cow ghee is mainly used in indegeneous pharmaceutical.

PROCESS:Milk centrifugal separation cream ripened or unripened heating upto 110 C ghee cooling

packing & storage (room temperature)

Composition
Milk Fat Moisture Free Fatty Acid (oleic) not less than 99.7% not more than 0.3 % max 1.4 %

ABOUT AMRAKHAND:shrikhand.PROCESS:Amrakhand is a semi-soft sweetish - sour whole milk product prepared from lactic fermented curd. the curd (dahi) is partially strained through a cloth to remove the whey and thus produce a solid mass called chakka (the basic ingredient for shrikhand). This chakka is mixed with the

required amount of sugar, cardamom, jaiphal etc. to yield standard buffalo milk ( 4.0 to 4.5 % fat ) pasteurization ( 72 C for 15 sec ) cool to 37 C addition of lactic culture ( 1% ) incubation at 37 C for 8 - 10 hours when acidity 0.7 - 0.8 % : placed in a muslin cloth bag & hung for

the removal of whey for 8 - 10 hours solid mass production called chakka mixing chakka with sugar, mango pulp (amrakhand) packing and storage below 4 C

Composition
Moisture Fat Protein Max: 42% 8.5% <= dry basis 9% <= dry basis

Lactose with sugar(with sucrose) Ash Lactic acid Solids(% by weight)

72.5% >= % by weight, dry basis 0.9 % >= dry basis 1.4 % <= (% by weight) 58% <=

Packing Sizes 100 gms poly Cup 250 gms poly Cup 500 gms poly Cup

ABOUT MALAI PANEER:-

Paneer refers to the milk solids obtained by the acid coagulation of boiled whole milk & subsequent drainage of whey. The acid commonly used are citric in both natural & chemical forms.

Traditionally paneer has been a variety of pressed channa, used mainly in preparing cooked vegetable dishes like palakpaneer, paneer butter masala etc.
PROCESS:-

standardization of whole milk ( 4.5 to 6.0 % fat ) pasteurization ( 85 C for 10 mins ) cool at 70 - 75 C coagulation with 1 % citric acid solution whey draining with muslin cloth moulding& pressing cutting, packing and storage below 4

Composition Moisture Total Solids Fat pH 50-55 % (Not more than 70 %) 45- 50 % (Not less than 30 %) 26 - 28 % (Not less than 50 % of dry matter) 6.0

Packing Sizes 200 gms poly bag 500 gms poly bag 1000 gms poly bag

ABOUT MATKA DHAI:MatkaDahi is a fermented milk beverage. Dahi originally was set using mud pots since ancestral days for the purpose of getting that unique flavour& taste gained due to the porous property of mud pots allowing filtered air
flow.

PROCESS:Std or Whole Milk Heating (85oC for 10 mins Cooling (at 35 to 37oC) Inoculation starter culture and mixture Filling in mud pots (matka) with mixture for setting Incubation at 37Oc Caping and refregirating store at referigration temperature

Composition of Whole Milk Dahi

Description Water Fat Protein Lactose Ash Lactic Acid Packing Sizes 100 gms 200 gms Percentage 85 - 88 5-8 3.2 - 3.4 4.6 - 5.2 0.70 - 0.72 0.5 - 1.1

AVAILABILITES OF PRODUCT:

All these products are available at Katraj owned parlors at various locations in Pune City and through appointed distribution and retailing circuits. Very soon, Katraj plans to introduce an online ordering system for its distributors/ retailers and consumers. Katraj products have been in use in thousands of homes in Pune since 1961. Katraj Milk, Katraj Ghee, KatrajShrikhand, Katraj Softy Ice cream and Katraj Milk Powder have made Katraj a leading food brand in Western Maharasht

DISTRIBUTION LIST:-

Name

Address

Area

Contact Nos.

Assa Associates

Siddharth Court, Alandi, Camp, Dhole Patil VishrantWadi. Road, Pune 1. PuneCity

30902284

Deepali MangalMurti Distributors Complex, Shop no 11, Near United Agency, Pune Satara Road, Dhanakavadi Sayli Milk Suppliers

24378491, 31006657

56/AB/22, Kothrud, 25383966, Sangouri Apt., Karvenagar, 9422503838 KumbreTownshi Gokhale Nagar p, Kothrud, Pune. 102, Jaya Navi Mumbai Vasanth, Sector 16 O, NaviVaasi, Mumbai-411039 9892982904

Adithy Enterprises

Dattakrupa Enterprises

Pitale Akurdi, 56273924, Chambers, Shop NigdiPradhikara 9850007431 No 4, Nashik n Road, Bhosari,

Pune 39 Yamuna Traders Bhupati Complex, SadashivPeth, Pune 30 Sangvi, Dapodi, 9326011809 Kalwadi, Thergaon, Pimpri Main bazar, Pimple Nilakh. 30930042

Balaji Milk Agency

Jyoti Kondhwa, Apartments, Sr. Wanawadi No. 77/23 WanawadiGaon, Pune 40.

Megai S. No 124/6/1, Distributors Katraj,Near Highway, Pashan, Pune 29 G-2,Mayura Nirmal Society, 22 Enterprises, Rambagh Colony, Paud Rd. Pune-City, Shavthai Milk Agencies 164, Shastrinagar. Thombre Bldg. Kothrud, Pune38,

Bawdhan, 9221615940 Pashan, Aundh, 3, 24363324 Baner, Balewadi. Pune-City 21110197

Gokhale Nagar, 25383966. Deep bangla, Chaturshrungi

Raviraj At Distributors -valavanthi,post - karanjagaon, Tal- Maval. Rudra Enterprises

Yamunanagar, 9823885768, Dhevu 9881364416. Rd.Talegaon, Lonavala, 9823919101, 9850559975

3, Sayali Apt. Bhosari, Kasturaba Santthatukara Housing Society, m Vishranthvadi, Pune-15 nagar, Neharunagar, Ajamera

Omsai At & Post: Distributors Narayangaon, Tal-Junnar, Opp:Gera Landmark, Kalyaninagar, Yeravada, Pune.

Yeravada, 9370022121 Chandannagar, Vishranthavadi, Alandhi Rd.

TirupatiBalaj At &Post:Kuruli, Chakan, Moshi 9370313736 i Chakan, TalKhed, Pune-Dist Sneha Enterprises 28, Marketyard, Chaitanyanagar, Hadapsar Dhanakwadi, Pune-43, At & Post: Nanded, TalHaveli, DistPaarlar, Pune city 9422035584

Sai Enterprises

9422513656

Pune Shivgoraksh 32/11/1, Chetan Ambegaon, a Milk Complex,, Dist- Budruk Suppliers Pune 24364861, 9923142154.

SALES ANALYSIS:-

LEARNING FROM VISIT: WE CAME TO KNOW THAT HOW MILK IS PROCESSED AND MILK PRODUCTS ARE MADE. WE CAME TO KNOW HOW GOVERNMENT COMPANY WORKS. WEALSO CAME TO KNOW THAT HOW COOLING AND STORAGE UNITS WORK AND ARE NECESSARY FOR PRODUCTION. THE KIND OF TESTS CARRIED FOR ASSURING THE QUALITY OF THE MILK . WE CAME TO KNOW THE IMPORTANCE OF TIME FOR

DISTRIBUTION IN THE LOCAL AREAS.

WE CAME TO KNOW THE INPORTANTS OF THE MANAGEMENTS.

WE CAME TO KNOW WHAT ALL ARE THE PACKING PROCESS. HIGIEN IS FRIST PREFRANCE.

9) photo gallary

Bibliography:
1. www.katrajdairy.com
2. www.amuldairy.com

3. Annual Report of 2007-2009

4. Handbook of Dairy Technology by Sukumar

CONCLUSION
Katraj was established on 7th march, 1960 with an intension of providing an organized facility of milk collection for the village level farmers situated in Pune district. Katraj with its six plants spread almost all over the district has an installed milk handling capacity of over 5 lakh (0.50 million) liters per day.

Katraj products have been in use in thousands of homes in Pune since 1961. Katraj Milk, Katraj Ghee, Katraj Shrikhand, Katraj Softy Ice cream and Katraj Milk Powder have made Katraj a leading food brand in Western Maharashtra. Today Katraj is a symbol of high-quality milk products sold at reasonable prices, the genesis of a vast co-operative network triumph of indigenous technology, the marketing savvy of a farmers' organization.
The whole area of the industry is about 20 acres of land. It includes 18 departments with the total of 514 workers. All the workers were highly skilled and professional in their work. dairy Here, the milk process is divided into has 1045 branches in Maharashtra. standardized, toned and cold milk. Katraj milk

Katraj receives milk from 11 talukas in Pune district. The organization has a unique advantage of its strategic location as it is based in Pune city, a place with historic and cultural importance and a major district place in Maharashtra, India with a sound Educational and industrial infrastructure, located about 180 kilometers from Mumbai (the financial capital of India).