History

Mahindra Holidays & Resorts, popular under its flagship brand 'Club Mahindra Holidays was founded in 1996 to provide holidays on a timeshare basis. Club Mahindra started with a single resort in Munnar in 1997. Presently, the company has over 30 resorts in India and abroad. The majority of these properties have been acquired by the company on a lease basis from their owners. In 2006 it was reported that the company is working towards acquiring and building additional resorts all over the world. Club Mahindra is also an RCI affiliate. As of 2010, ten of the Club Mahindra resorts were accredited with the RCI Gold Crown award. Mahindra & Resorts India Ltd., (MHRIL) is a part of the Infrastructure Sector of the Mahindra Group. Started in 1996, the companys flagship rand Club Mahindra Holidays, today has a customer base of over 100,000 members and over 30 resorts. in India and abroad. Since its inception in 1996, industry analysts have been surprised about Mahindra, which many consider to be a "Jeep and Tractor company", foray into the timeshare business. The move has been part of a diversification plan of Anand Mahindra, the group vice-chairman. The company recruited Ramesh Ramanathan as CEO to kickstart operation. Parentage Mahindra Holidays & Resorts India Limited is part of the USD 7.1 billion multinational Mahindra Group. With over 112, 000 employees in 79 countries across the globe, the Group is also among Indias top ten Industrial Houses. The Group has interests in aerospace, aftermarket, agribusiness, automotive, components, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. Company Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Infrastructure & Realty Sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. Started in 1996, the companys flagship brand Club Mahindra Holidays, today has a fast growing customer base of over 100,000 members and 27 beautiful resorts at some of the most exotic locations in India and abroad. Mission Good Living. Happy Families. Vision We will be Asias No.1 Company in Holidays & Leisure Services for the Urban Family.

We will achieve this through customer centric practices that ensure Service Excellence, Innovation & Employee Pride. We will create wealth for the Stakeholders and be a Responsible Corporate Citizen. Domain Expertise Over the last decade, MHRIL has established itself as a market leader in the family holidays business. The company has followed a two pronged strategy rapidly increasing its bouquet of resorts to provide more variety in holidaying options and enhancing its service levels to its members to provide delight at every point of interaction. All MHRIL resorts are totally geared to cater to a variety of holiday needs and experiences in all areas of operation, from housekeeping to food & beverage to holiday activities. Creating and managing the holiday experience is a core strength. State of the art Information Infrastructure MHRIL has made significant investments in state of the art IT systems to streamline its operations and processes towards smooth, quick and efficient management of its substantial member base. The implementation of a CRM system has been a powerful tool to track important member information and preferences, thus providing the ability to greatly enhance the total holiday experience. As a measure of providing quality customer service, Mahindra Holidays has established systems which enable professionalism, efficiency and quality at all times. Timeshareware - A Sales & Marketing, Reservations & Resort Operations software specially sourced from PCC Inc, Utah, USA. HEP (Holiday Experience Profiling) A touch screen solution implemented at resorts to record online feedback from members / customers while still on holiday. This helps ensure consistent standards of service. Globe Trot with Club Mahindra A Club Mahindra membership gets you access to over 6000+ resorts across over 90 countries. Holidaying abroad is made extremely economical a simple nominal exchange fee paid for in Indian rupees gets you holiday accommodation for the entire family. RCI Gold Crown Award RCI Gold Crown Award recognizes resorts that have surpassed standards of excellence in Resort Quality and Hospitality. This evaluation is based on the RCI member comment card ratings and an independent assessment of resort facilities, amenities and service. Only a small percentage of RCI affiliated resorts worldwide achieve this distinction. Club Mahindra resorts at Goa, Coorg,

Munnar, Manali, Binsar Kumbhalgarh, Dharamshala, Thekkady and Naukuchiatal have received the RCI Gold Crown award. The resorts at Goa and Munnar have also received the RCI Ten Year award for consistently receiving the Gold Crown every year for ten years. Coorg achieved the Gold Crown award in its very first year of operation, 2005. National Network Mahindra Holidays has established a nationwide reach with a network of 17 offices across the country and in the Middle East. The network is serviced by a team of over 300 marketing and support executives who are specifically trained on service standards that Mahindra Holidays is benchmarking in the industry. The accessibility to consumers has been increased significantly by Mahindra Holidays opening up new channels in the form of Direct Sales Associates across the country. Activities Indias no. 1 holiday brand - Club Mahindra endeavors to make holidays enjoyable. The company trains latent talent across resort to form a team of Champs, who work on creating a 'comeback value' based on 'experiences.' Activities are designed specifically to cater to all ages. The ability to anticipate customer needs and deliver them has been a major strength of the company. The range of activities span adventure sports, watersports, camping, treks, indoor family games and hobby programs for children and adults. Apart from those above, specific recreational facilities include fully equipped gyms, swimming pools, Svaastha Harmony spas etc. Personalized service The service in all the resorts is professional and highly personalized. From choice of food (a variety of restaurants are available for guests to choose from), Holiday activities (all seasons and all ages) and personal touch in dealing with guests (eg. recognize names and to understand and serve specific requirements), Club Mahindra benchmarks expectations and redefines entitlements. Member Relations Center A dedicated, well trained team of holiday consultants work out of the state of the art Member Relations Center at Chennai. A local call number provides easy and direct access to the Call Centre seven days a week.