A Service Aggregation and Orchestration Technology

For telecommunication service providers

EXECUTIVE PAPER
SAIBAL DAS CHOWDHURY - Asia Strategy Partners

Developed by

A new innovation in software technology that will unify the experiences of communication, collaboration and information processing into one A SMART WEB-TOOL TO BUILD, GROW AND MANAGE BUSINESS ONLINE

Developed by

Inexplicable Trends and the future Connected Experience Environment

WHY WE CARE ?

Game changers: Cloud Computing, SOA, SaaS, web 2.0 Players: Amazon, Google, Oracle, IBM, HP . Key focus : the enterprise The problem:
No solution for the small business Processes do not end at the edge of the cloud The world does not live in a single cloud

White space / Vacuum Big opportunity for broadband providers

Inconvenient Application Services

Use of ERP Systems in UK & Other Technologically Advanced Countries
Company Size Adoption Rate

THE PROBLEM

Fortune 2000 Large: Over 1000 employees Small & Medium 10-50 employees

95% 37.2%

6.5% 3.8%

Most of available business systems are not able to provide the scope and dynamics - small businesses need.

Derived from Computerworld, UK Dec, 14 2007

In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9

Insufficient Technology
APPLICATIONS

NETWORK
ACCESS DEVICES

1. Prohibitively expensive for small busineses 2. Inflexible and complex to use 3. Requires specialists help in implementation 4. Long implementation cycle Small businesses want software to adapt to their changing needs, with easy interface; and they want it to be , pay for what they use, how much they use.

Building a business on the web web-housing

Patentable Invention
Talk about your business Select Functions

THE SOLUTION

Add attributes

Register web site

Add services

Connect to community network

Industry Products Geography Products Organization Values . . .

Choose 2 to 3 suggested layouts Choose functions Choose basic options

Add contents Choose or manipulate page attributes like color, form, position etc

Select site name Configure organization Get it hosted

Review contents Add services Add processes Add tasks

Update profile Join in the market place Create digital agents

Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition

Service Composition
Patentable Invention Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used

The addressable market

A HUGE GLOBAL OPPORTUNITY

A global scope and scale of business

2010 2011 2012 2013 2014

Number of new company seat signup Cumulate number of Subscriber seat

Geography
1,789 1,789 7,922 33,309 94,731 222,783 9,711 43,020 137,751 360,534 Malaysia - 2010 Singapore - 2010

Forecast No. of new consumer

Seat signup
Cumulate number of new Customers

USA - 2010 3,493 16,693 65,035 192,127 368,885

3,493 20,186 85,222 277,349 646,234 India - 2012 China - 2013

Product differentiation and value

PRODUCT DIFFERENTIATION & POSITIONING

The ability to compose and orchestrate a service over a federated network creates a much higher value/cost ratio for the user

Positioning
Solution as a Service Software as a Service Shared Services Interactive Communication Services Access Services Managed Services

The IKEA of Businesses Application solutions

Key to our success lies in our product positioning. It will give us a comparative advantage over rivals and create asymmetry of motivation

MARKETING PLAN

Go to Market model

Geography

NA A- P

Business Model

BUSINESS AND REVENUE MODEL

Free web housing pay for utilities Existing client base to start Licensing of technology platform
Telecom operators world-wide

Revenue Streams

Advertising revenues Licensing revenues End user revenues

Subscription Pay per use

Timelines
Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

CURRENT STATUS

DISCOVER

DEFINE

DEVELOP and TEST

INCREMENTAL DEVELOPMENT

Product Launch (Web Builder, Office)

Product Launch (Business Suite, e-services)

Product Launch (Enterprise Suite, SaaS)

Current status
DISCOVER Surveys conducted Secondary research and analysis done Concept architecture tested DEFINE Product definitions Product design & engineering Proof of Concept Feasibility analysis Detailed project plan DEVELOP LAUNCH

Summary
Product definitions and designs completed Project costing and engineering completed First product rollout in six moths LOI from a US-based service provider

COMPLETED

INVESTMENT SCHEDULE

Quarterly milestones and product development investment schedule

Q1
Milestones
Requirement and UI templates sign-off Meta-Data Engine and CMS Design Configuration tool technical design Configuration Tool basic implementation Integration with CMS Portal and Service Layer

Q2

Q3

Q4
Limited ERP applications B2B and web collaboration Apps Mobile Enhancements Web / Video Conferencing SIP / VOIP Performance Management Performance and Security Testing

Q5
More services on Mobile Developer Portal Performance Management Engine Business Community Portal Enhancements Presentation Engine enhancements Service Layer Enhancements

Q6
Advancement of Configuration tool by Self-Learning component Presentation templates in library Transformation Editor, Test Centre, Dashboard etc More B2B Virtualized Services and Applications like ERP, CRM etc. Developer Portal

B2B Community Genetic Algorithm Portal with basic for Configuration Tool collaboration services Mobile Enablement like Invitation, Blogs, Service Layer Polls, Wikis, Mails, Enhancement Messages etc. Configurator and External cloud Apps Presentation Service Orchestration Enhancement New Services to Service Catalogue Integration with Billing & Charging

Total Cost (USD) People Cost Hardware S/W Boughtouts

$1,311,105.54 $886,940.24 $227,004.30 $197,161

$1,360,031.52 $896,310.76 $254,535.76 $209,185

$881,451.32 $881,451.32 $0.00 $0

$898,734.68 $898,734.68 $0.00 $0

$596,968.81 $596,968.81 $0.00 $0

$774,166.20 $774,166.20 $0.00 $0

The base product is completed in the first two quarters The 3and 4 quarters are dedicated to feature/ functionality enhancements 5and 6 quarters are dedicated to performance enhancement, operations and support

Revenue and Profit Projections

FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014 RM RM RM RM RM 751,045 7,343,721 41,380,573 124,160,851 309,336,429 519,747 1,842,957 5,402,681 16,229,060 42,203,252 166,220 2,227,772 12,865,826 40,060,729 102,840,585 0 916,958 11,027,425 33,534,495 83,624,327 0 132,976 15,552 1,069,455 1,247,698 38,880 7,194,798 4,796,532 93,312 20,461,972 13,641,314 233,280 48,121,023 32,080,682 466,560

ECONOMICS

Sales - Revenue SME Kit Biz Suite Enterprise Suite S Installation (Enterprise Suite) Installation (Business Suite) Long Tail Applications

20 Million RM 10 0

New Product Profits

Not included here are the consumer and advertisement revenues

Profits Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

-10

Technology Risk Time to develop Ability to develop the code Funding

Commercialization Risk Crossing the chasm

Initial attraction / early adoption

RISK ANALYSIS

Forecast error Long term product value

Sensitivity to Forecast Errors

Forecast Error

A Service Aggregation and Orchestration Technology

For telecommunication service providers

THANK YOU!

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