2008

SUNY

Christian Scholtka

[CURRICULUM - UNIT BY
DESIGN]
The module planning consists of various subjects e.g. marketing. The latter is development in three stages -
achievements, assessments and engagement by activities.
Curriculum
Unit by Design
EDL 360 Curriculum Leadership
Curriculum
Unit by Design
Title of unit Planning Module Grade level 2nd year university students
Curriculumarea Marketing Time frame 3 weeks
Developed by Christian Scholtka
Content Standard This module relates the daily operations to the constantly changing environment. In the first place, there is the
interculturalisation of societies as appearing in the diversity of guests but also in the different cultural and religious
backgrounds of employees and other stakeholders. In the second place, the globalisation of products and services like
the mergers of hotel chains, the interrelationship between hotels and the distribution of services is growing. The
growing individualisation asks for more individually oriented products, services and experiences. Service marketing
concepts have to be adjusted to the dynamically changing wishes and needs of guests and employees. The main focus
of this module is therefore: "looking from the outside world to the inside daily operations.

The curriculumaims to enable students to become

Curriculumaims successful learners confidential individuals responsible citizens
who enjoy learning in progress who work professionally who share their ideas with the
community
1
What are Understandings who understand the that the who take critical feedback as an aid who achieve economic well being
we tryingto marketing environment constantly for competency development
achieve? changes
who justifies which marketing who adjust their perspectives to the who make a positive contribution to
concept model applies to different needs of the market the development of one small
international hospitality markets corporate community

Students will be explain and apply service explain and apply the service explain and apply the service
able to/ will know marketing concepts of a company operations concept, as well as marketing delivery process to
in the hospitalty industry understand how marketing works at hospitality services
hotels
Focus for learning Attitude and attributes Professional related competencies Generic competencies
Determined, risk-taking, International marketing and Communication, cooperation and
enterprising operation management leadership
 Essential questions Which marketing concept model applies to which hospitality property, where and when?
What are the inovations that my company my choice will benefit from?
Which concept and process drives the development of my company my choice in future trends?

Thougtfully planned assessments ensure that students develop content, quality and competencies
Assessment as a ProblemBased Learning Lectures Workshops The assignment
purpose sessions will deliver problems will assure that students will engage students to will bridge the
where students feel at ease to find gain knowledge by contribute practical knowledge with the
appropriate solutions in terms of participation means solutions to their real world, as students
self-directed learning in order to students will step into the assignment by applying will carry out
develop generic competencies and shoes of experts the knowledge gained in marketing, process
achieve curriculum aims the lectures and operation
development of my
company my choice

2 Accountability Content related assessment Behavior and attendance Working in progress Informs future
How well measures towards self- planning and
are we development and critical sustainable
achieving Peer and self-assessment judgement of the needs development to
our aims? secure diversity
Weight 35% 10% 10% 45%
ProblemBased Content related assessment
Learning Prior knowledge poorly applied (1) fairly used (3) sufficient (4) excellent (5)
Elaboration poorly elaborated (1) fairly elaborated (4) sufficient (5) excellent (6)
Sources none (0) only internet (4) internet, books books and experts (7)
(6)
Examples poorly explained (2) fairly explained (4) sufficient (6) excellent, applicable (7)

Total points 4 15 21 25
 ProblemBased Peer and self-assesssment
Learning Responsibility never (0) fair (1) sufficient (2) excellent at all times (3)
Cooperation none (0) fair (1) sufficient (2) excellent, professional (3)
Leadership offensive childish (1) sufficient (2) professional, respectful (4)
(0)
Total points 0 3 6 10
Lectures Attendance 25%or less 50%(1) 75%of classes (3) Always (5)
(0)
Behavior offensive childish (1) sufficient (3) professional, respectful (5)
(0)
Total points 0 2 6 10

Workshops Concepts poor (0) fairly used(1) sufficiently used (3) excellent, presentable applied (5)
Models poor (0) fairly used (1) sufficiently used (3) excellent, presentable applied (5)
Total points 0 2 6 10

Assignment Analysis poor (0) fairly analysed sufficient (4) excellent and practical (6)
2
(2)
How well Relevance poor (0) fair (2) sufficient (4) excellent and related to benefit of the
are we business (6)
achieving
Diversity poor (0) fairly sufficiently outlined (5) excellent and practical (7)
our aims? recognisable (2)

Application poor (0) fairly applied (3) sufficiently applied (6) excellent application of knowledge (8)

New marketing process poor (0) fairly developed sufficiently developed excellent support to the corporate
(2) (4) community in the future (6)
New operations poor (0) fairly developed sufficiently developed excellent support to the corporate
process (2) (4) community in the future (6)
New service change poor (0) fairly developed sufficiently developed excellent support to the corporate
(2) (4) community in the future (6)
Total points 0 15 31 45
 Curriculumactivities underpine a set of common principles
Help Students are expected to ask questions. Students will receive the module book with all relevant objectives and
assessment sheets. Such book will included detailed describtions of how the planning module is related to
hospitality and how it fits into the global idea of creating enduring diversity and benefits for corporate
communities.
There will be consultancy hours when students can address questions. One expert and the tutor will be present
at the time. In general lectures, experts and tutors will act as guides and coaches only.
Students will cooperate with a real company and experts at the property who will be supportive.
Hook Students will choose one company and apply their knowledge gained during PBL, lectures and workshops. A
group of students, 3 to 4, will act as a mangement team to support the company.
Students will work with highly professinal some of whom are experts from the industry.

Students will defend their assignment outside the company at a place of high interest, which could be a 5 star
hotel or central world business area.
3 How well Successful students will pass the module and will receive 12 European Credits.
are Rethink Student will receive feedback on the working process and group work during PBL sessions and consultancy
students hours.
get Students will be given the opportunity to consult experts and will look for second opinions. The career
engaged? development coach will be responsible for the professional development of competencies and the application of
Students will be self-critical and judgemental within the group to carry out the assignment and PBL sessions
successfully.
Students will have the opportunity the revise the assignment in case of failor or poorly outcomes. PBL sessions
cannot be resited. Replacement assignments can be applied for if the module assignment result is poor. Students
are requested to participate in workshops and be self-active in workshops.
Be tailored Doers will be strongly engaged in the assignment and PBL sessions.

Deciders will be the decion makers, mostly leaders who will push the group to achieve the objectives.

Thinkers will benefit from answering learning objectives at PBL sessions and will have time to think of the
application process of prior and new knowledge in order to apply it to the module assignment.
Dreamers will support the group with ideas where everybody feels at easy to work.
Each learning style will benefit from one another to learn about enduring marketing processes.