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I SEMESTER
Course Code 101 102 103 104 105 106 107 Course Title Principles of Management Managerial Economics Data Analysis for Decision Making Organizational Behavior Management Accounting Marketing Management Executive Communication and Personal Growth Laboratory Practical
II SEMESTER
Course Code 201 202 203 204 205 206 207 Course Title Human Resource Management Legal Environment of Business Financial Management Operations Research Management Information System Application of Research Methods in Management Emerging Trends in Management (Case Analysis & Seminar) Practical
III SEMESTER
Course Code Electives 1 Electives 2 Electives 3 Electives 4 Electives 5 Electives 6 Mini Project Course Title
IV SEMESTER
Course Code 401 402 403 Course Title Business Policy and Strategic Management International Business Main Project and viva voce
Semester I
101PRINCIPLES OF MANAGEMENT
Unit I Introduction Management overview evolution of management thoughts Management is science or art? Functions of management types of business organizations. Unit II Planning Planning the meaning and purpose of planning steps types MBO Policies , Procedures and Methods Nature and types of policies Functional Policies Decision Making Process Types of Decisions. Unit III Organizing Organizing Meaning and Structure Span of Control Line and Staff Relationships Staffing Sources of Recruitment Selection Process Training Methods Departmentation Organization Charts. Unit IV Leadership Direction Leadership theories Styles Motivation Theories Types Co ordination Communication Types Process Essentials. Unit V Controlling Controlling in Management Control Process Innovation Management Informational Technology in Management Budgets Techniques Importance Case Studies in General Management. References: 1. Hellriegal, Jackson & Slocum Management A Competency Thomson South western 2007. 2. Koontz Herald & Weihrich Heinz Essentials of Management: An International Perspective Tata McGraw Hill 2004. 3. Heinz Weihrich, Mark.V.Cannice & Herald Koontz Management: A global and entrepreneurial Perspective Tata McGraw Hill 2008. 4. Pettinger Introduction to Management 4e Palgrave Macmillan 2007. PC Tripathi, PN Reddy Principles of Management Tata McGraw Hill 2006.
102MANAGERIAL ECONOMICS
UNIT I Introduction Concepts of Economics - Nature of Business decision - Business decision making Process - Role of Economics in business decision making. UNIT II Demand and Supply Demand Function and Types - Elasticity of Demand - Demand Forecasting Techniques Supply Function - Elasticity of Supply UNIT III Production, Cost and Profit Analysis Production Function - Economies of Scale - Cost function. Profit Analysis:- Profit Functions - Theory Of Profit - Profit Maximization UNIT IV Market Structure and Pricing Policies Market Structure - Perfect Competition and its Pricing - Monopoly and its Pricing Oligopoly and its Pricing - Pricing Policies. UNIT V Economics and Government National Income - Business Cycle Inflation - Balance of Payment - Government Policies And Regulations References: 1. Mankiw,Principles Of Economics, Thomson learning,2006 2. 3. 4. 5. 6. 7. Ahuja H.L,Economic Environment of Economics,S.Chand and Co Ltd,2005 Dwivedi,Macro economics-Theory and Policy,Tata Mc.Graw-Hill,2001 Maheswari,Managerial Economics,PHI,2007 Nordhaus & Samuelson,Economics, Tata Mc.Graw-Hill,2007 Suma Damodaran, Managerial Economics,OxfordUniversity,2006 Atmanand,Managerial Economics,Excel Books,2005
107 - EXECUTIVE COMMUNICATIONS &PERSONAL GROWTH LABORATORY PRACTICAL Unit I Writing business letters and developing messages Writing business letters and developing messages - Neutral and Positive messages Negative & Persuasive messages. Unit II Verbal communication & making presentations Verbal communication & making presentations, communicating to mass Media & listening technique Unit III Role playing & Team building Role playing & Team building - Strategies for successful Business and Group meetings Memos, notice, agenda and minutes documentation - Writing Reports and Proposals Unit IV Interviewing Interviewing: Types, stages, skills for interviewer and interviewee - Understanding thinking process using NLP, NLP basics, Ego states & Transactions Unit V Case Presentation Case Presentation References: 1. Business Communication For Managers, John M. Penrose, Robert W. Rasberry, Robert J. Myers, Thomson South Western 2007 2. Communication Skills for Effective Management , Hargie, Palgrave Macmillan 2006
Semester II
UNIT III Wage and Salary Administration & Appraising and Managing Performance Principles and techniques of wage fixation - Incentive schemes and plans. Appraisal process, methods, and potential problems in performance evaluations, Traditional Modern methods - Potential Appraisal - Methods to improve performance - Career Planning and Development UNIT IV Training and Development Nature of Training - Methods and tools of Training - Training Need Assessment Training Design - Training Evaluation UNIT V Recent Trends in HR HR outsourcing - Managing Recession and Retention - Industrial Relations - Industrial Disputes and causes and Resolution - Remedial measures - Collective Bargaining - Grievance Management - Quality of work life REFERENCES: 1 K Aswathappa Human Resource &Personnel Management TMH 2005. 2 Bratton Human Resource Management Palgrave Macmillan 2007 3 Scott Snell&George Bohlander Human Resource Management Thomson Learning 2007. 4 VSP Rao Human Resource Management Text and Cases Excel Books 2007. 5 Raymond A. NoeJohn R. Hollenbeck Patrick M Wright Human Resource Management Gaininga competitive advantage TMH 2006. 6 Jon M. Werner &Randy L. Desimone Human Resource Development Thomson Learning 2006.
UNIT II Systems and Application Software Overview of Software -Systems Software -Operating systems Current, workgroup and Enterprise - Operating System - Application Software -Overview of Application Software Personal Application Software -Group Application Software - Enterprise Application software Programming Languages
UNIT - III Database Management System Hierarchy of Data - Data Entities, Attributes and Keys - Database Approach - Relational Database Model -Types of Database - Data Definition Language -Data Manipulation language Data Control Languages - Popular Database Management Systems - Data Warehousing & Mining UNIT IV Functional Aspects of MIS Overview of MIS - Financial - Manufacturing -Marketing -Human Resource Management -Accounting & Geographic Information Systems -Overview of Decision Support system
UNIT V Enterprise Resource Planning & System Development Overview of ERP Modules of ERP Packages - Popular ERP Packages -ERP
Implementation - Overview of systems development - Systems development life cycles - Factors affecting systems development success.
Reference Books: 1. Ralph Stair & George Reynolds, Principles of Information Systems Thomson Learning 8th Edition,2008 2. Jawadekar, Management Information System, TMH 2007 3. David Whiteley, Introduction to Information Systems, Palgrave Macmillan,2006 4. James OBrien, Management Information System ,TMH 2007 5. Kenneth C. Laudon & Jane P. Laudon, Management Information System, PHI 2006 6. Kenneth C. Laudon & Jane P. Laudon , Management Information System ,Pearson Education 2006 7. Gordon B. Davis & Margrethe H. Olson, Management Information System ,TMH 2000 8. Ray Hackney & Dennis Dunn ,Business Information Technology Management, Palgrave Macmillan ,2006 9. Schultheis Management Information systems: The Managers View ,TMH 2007 10. Ashok Arora & Akshaya Bhatia, Management Information system Excel Books 2006 11. G V Satya Sekhar ,Management Information System Excel Books 2007
Semester III
REFERENCES 1. 2. 3. 4. 5. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response Books, 2007. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., New Delhi, 2007. Srivastava, Industrial Relations and Labour laws, Vikas, 2007. Sarma A. M, Welfare of Unorganized Labour, Himalaya Publishing House, 1st Edition, 2008. Subba Rao , Essentials of Human Resource Management & Industrial relations ( Text & Cases ), Himalaya Publications, 2007.
Unit 3 Sales force recruitment Selection - Training - Motivation - Compensation - Evaluation & supervision Sales budget - Determine sales budget - Targets& territories
Unit 4 Sales Process Prospecting- Building rapport - presentation - Handling objections - Closing the sales - Building relationships. Distribution logistics - Elements Of Physical Distribution - Ware Housing& Inventory Decision Transportation - Distribution Channels& Creating Channels - Deciding The Number & Location Of Channel Members - Selection & Appointment Of Dealers
Unit 5 Managing Dealer Network Dealer Relations & Dealer Motivation - Dealer Training- Performance Appraisal Of Dealers References: 1. Ingram, Sales Management: Analysis and Decision Making , Cengage Learning, 2007 2. Krishna .K.Havaldar and Vasant. M. Cavall, Sales & Distribution Management, TMH, 2007. 3. Ramneek Kapoor, Fundamentals of Sales Management, Macmillan, 2007. 4. Spiro, Stanton and Rich, Management of a Sales Force, 7th Reprint, TMH, 2007. 5. Vaswar DasGupta, Sales Management: In the Indian Perspective, PHI, 2007. 6. Richant.R.Still, Edward.W .Gundiff and Norman.A.P.Govoni, Sales Management: Decisions, Strategies and Cases, 5th edition, PHI, 2007.
TEXT BOOKS 1. Peter Rob, Carlos Coronel, Database System and Design, Implementation and Management, 7 th edition, Cengage Learning, 2. Jeffrey A Hoffer et al, Modern Database Management, 8th Edition, Pearson Education, 2008, REFERENCES 1. 2. 3. 4. 5. V. K. Jain, Database Management Systems, Dreamtech press, 2007 Narayan S. Umanath and Richard W. Scamell, Data Modeling and database design, Thomson course technology, 2008 Mark L.Gillenson & el, Introduction database management, Wiley India Pvt. Ltd, 2008 Peter Rob and Carlos Coronel, Database systems- Design, Implementation and Management, Thomson Course technology, 2008 Hector Garcia -Molica et al, Database Systems The complete book, Pearson Education, 2008
Unit 5 Access Control - File Protection, Virus Protection, Security Protocols,Identification and Authentication, Network Security, EmailSecurity, Intrusion Detection, Audit Trails and Audit Reduction. Case Studies. References 1. Sean Convery, Network Security Architectures, Published by Cisco Press, First Ed. 2004 2. Krawetz, introduction to Network Security, Cengage Learning, 2007 3. William Stalling Cryptography and Network Security Pearson Education 4. Charels P. Pfleeger Security in Computing Prentice Hall 5. Jeff Crume Inside Internet Security Addison Wesley
Unit 3 Risk Analysis and Management - Nature and categories, Risk Identification &Assessment, Risk mitigation, monitoring,and management; Evaluation of PERT.Nature of project resources; Identification, Allocating and scheduling. Cost Standard, planned, and actual cost. Measurement of physical and financial progress; Earnedvalue analysis; Status reports; Milestone reports.
Unit 4 Contract Management - Outsourcing of products and services; Types of contracts;Stages in contract placement; Terms of contract; Contractmonitoring; Acceptance testingConfiguration ManagementConfiguration management process; Software configurationitems; Version control; change control; Configuration audit;Status reporting. Unit 5 Software Maintenance - corrective maintenance, adaptive maintenance, effective maintenance, preventive maintenance&Software Reuse. Case Studies References 1. SchwaIbe, IT Project Management, Cengage Learning, 2006 2. Bob Hughes and Mike Cotterell, Software Project Management, Third Edition2002, McGrawHill 3. Pankaj Jalote, Software Project Management in Practice, 2002, PearsonEducation Asia. 4. Roger S. Pressman, Software Engineering: A practitioners Approach, FifthEdition 2001 McGraw-Hill 5. Robert T. Futrell, Donald F. Shafer, and Linda I.. Shafer, Quality SoftwareProject Management 2002, Pearson Education Asia. 6. Ramesh Gopalaswamy, Managing Global Software Projects, 2003, TataMcGraw-Hill
Unit 3 Group Decision Support Systems: Intelligent Decision support systems, Knowledge-based decision Support systems, Knowledge acquisition and validation, Knowledge representation, Inference techniques. Decision Making Under Uncertainty, Understanding risk in making decisions, Managerial risk taking and organizational decisionmaking, Modelling uncertainty
Unit 4 Advanced Techniques: Neural Network fundamentals, Neural Network Architecture, Simple Neural Network applications, Genetic Algorithm, Fuzzy Logic, Fuzzy Sets in decision making, intelligent software agents and creativity, System integration and future of DSS. Unit5 Application of DSS: Technical Feasibility and FinancialViability of DSS. Advantages and Limitations of DSS Contemporary practices.Case Studies References Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems,PHI & Pearson Education, 2007. Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill,2003. Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill , 2007. James A Obrien, george M Marakas: Management Information systems, 7/e,Tata McGraw-Hill, 2007.
References Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008.
Course Description Forecasting techniques, inventory analysis, master production scheduling, material and capacity requirements, planning and scheduling methods. Topics Unit 1 Introduction, course overview,Master production scheduling and rough-cut capacity planning Unit 2 Material requirements planning,Lot sizing ,Capacity requirements planning Unit 3 Fixed order quantity models,Lead time, safety stocks, and order points Unit 4 Fixed order period models,Scheduling and control,Assembly line balancing ,Learning Outcomes Unit 5 Case studies
References
1.
2. R.C.Goyal, Hospital Administration and Human Resource Management, 4th edition, PHI, 2006. 3. Stephen.M.Shortell and Arnold.D.Kaluzny, Health Care Management, Thomson, 5th edition, 2005. 4. Sarah smith, don Sinclair, Rosalind Raine & Bornaby Reeves, Health Care Evaluation,TMH, 2006. 5. Marie Larney, Health Service Management Culture, Consensus & the Middle Manager, PHI, 2007. 6. G.D.Kunders, Hospitals, Facilities Planning & Management, TMH, 2007. 7. S.L. Goel, R. Kumar, Hospital administration and management, Deep and deep publications, 2005. 8. S.L. Goel, R. Kumar, Hospital managerial services - hospital administration in the 21st century, Deep and deep publications, 2004. 9. A.V. Srinivasan, Managing a modern hospital, Response books,2001. 10. Barbara J. Youngberg , Essentials of Hospital Risk Management Aspen Publications Hardcover,2006
References 1. Indian infrastructure report by IDFC, IIMA, IITK, 2008. 2. Measuring and improving infrastructure policy, National academy press Wash D.C, 1995. 3. Grigg, Nail, Infrastructure Engineering and management, John Wiley, 1998.
References 1. Guar S.S and Saggere S.V, Event marketing management, 2. Avrich Barry, Event and entertainment, Mc millan 3. Kotler, Marketing management, PHI
Semester IV
UNIT V Strategy Implementation and Evaluation and control: Developing program, budgeting procedure -Stages of corporate development, types of org structure -Staffing, culture and mgt to implement the strategy. Evaluation and control:Measuring performance, problem in measuring it - Control and strategic audit Reference: 1. Michael A.Hitt Robert E.Hoskisson R.Duane Ireland, Management of Strategy Concepts and Cases, Cengage Learning , 2007 2. Azhar Kazmi , Business Policy and Strategic Management , Tata McGraw Hill Publishing, 2002 3. Charles W.L.Hill Gareth R.Jones, Strategic Management, Biztantra An Imprint of Dremtech 2004 4. John A Pearce Richard B Robinson, Strategic Management, Tata McGraw Hill Publishing 2005 5. Robert A.Pitts David Lei, Strategic Management, Cengage Learing, 2006 6. Francis Cherunilam, Strategic Management, Himalaya Publishing House, 1998 7. Arthur A Thompson A J Strickland John E Gample Arun K Jain, Crafting and Executing Strategy Concepts and Cases, Tata McGraw Hill Publishing, 2006